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The high-end snack brand Liangpin shop has finally reduced its price.

On November 30th, just three days after Liangpin Store announced that Yang Yinfen had succeeded Yang Hongchun as the company’s chairman and general manager, Liangpin Store announced the largest price reduction in 17 years. The average price of more than 300 products sold in the store was reduced by 22%, with the highest drop of 45%.

Externally, in the era of rational consumption, which pays more and more attention to cost performance, the whole platform is rolling towards "low price". Not only are e-commerce platforms learning from Pinduoduo, but consumer brands are also cutting prices, including Zhong Xuegao and Xicha, which also focus on high-end. Even in the snack track where the good shop is located, the three squirrels in the same trade also put forward the strategy of "high-end cost performance" and adjusted their own price system.

Internally, since 2023, good shops are facing multiple dilemmas such as stalled performance growth, frequent reduction of major shareholders’ holdings, weak growth of new business and evaporation of market value. At this time, changing coaches and reducing prices is the initiative of good shops to change under heavy pressure.

Judging from the stock price performance, the capital market is paying for this news. On the two trading days (December 1st and December 4th) after the news was released, the stock price of Liangpin Store went up continuously. As of the close of December 5th, the stock price of Liangpin Store rose by 23.84% in three days.

However, returning to the business of good shops, there is still great uncertainty about the effectiveness of this price reduction.

1, change coaches, reduce prices, and good shops look for a "way out"

Good shops have been moving frequently recently. First, after the change of the board of directors on November 27th, Yang Yinfen, who resigned as the general manager in September last year, returned to the stage to replace Yang Hongchun as the general manager and the new chairman. Then, on November 30th, Yang Yinfen, who just took office for three days, announced in an internal letter that he would start major reforms and implement the largest price reduction in 17 years.

Good shop products, Tuyuan good shop official Weibo.

Inside the good shop, Yang Yinfen’s nickname is "Yang Yidao", which is taken from his decisiveness and courage. According to the evaluation of insiders of good shops, unlike Yang Hongchun’s "partial idealism", Yang Yinfen’s style is "more pragmatic".

Yang Yinfen’s most famous record is to lead the team to win the e-commerce transformation. In 2012, with the number of stores in Liangpin Store exceeding 1,000, and the emergence of online snack brands such as three squirrels, Liangpin Store began to plan the layout of e-commerce. Yang Yinfen undertook the operation of e-commerce and successfully turned online into the second growth engine of good shops-in 2016, online revenue reached 1.425 billion yuan, accounting for over 30% of revenue.

Yang Yinfen has a deep understanding of the snack track and the retail industry, and he also understands that the market environment and industry situation faced by good shops are different now. Yang Yinfen bluntly said in her internal letter that the 17-year-old boutique shop is facing the most difficult challenge since it started its business. "It is not only a difficult problem to live, but a question of whether it can live or not."

Indeed, the current situation of good shops can be said to be internal and external difficulties.

Externally, industry competition is intensifying. Offline snacks are very busy, Zhao Yiming snacks and other discount snack shops, as well as special sales shops such as good sale and hi-special purchase, continue to impact the market share of good shops. Before online, there are online celebrity brands such as Wang Xiaolu and a1 Snack Research Institute, and later, there are white brands such as Bibizan with "cheap bowls", which have a considerable growth rate, which also intensifies the competition faced by good shops on the e-commerce platform.

Internally, the performance of good shops is getting worse. After years of increasing income without increasing profits, the revenue of good shops has declined year-on-year for three consecutive quarters this year. The financial report shows that the revenue of the good shop in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit was 19.98 million, a year-on-year decrease of 97.88%; Deducting non-net profit loss was 2,078,800 yuan, down 102.31% year-on-year.

At the same time, major shareholders, including Today Capital and Gaoyao Capital, reduced their holdings of good shops and chose to cash out. In particular, today’s capital, which was invested as an early investor in 2010, has been firmly held for more than ten years. Since this year, it has also significantly reduced its holdings of the company’s shares, which has aggravated the market’s concerns about good shops.

At the time of internal and external difficulties, the good shop was replaced by Yang Yinfen, who can fight hard, and the first thing that Newspeak did after taking office was to cut the knife inward and try to force the organization to improve efficiency and reverse the current passive situation through an unprecedented price reduction measure.

It is reported that in order to ensure that "the price reduction does not degrade the quality", the products that good shops take the lead in reducing prices are mainly concentrated on 300 snacks with cost optimization but high repurchase rate, with an average decrease of 22% and the highest price decrease of 45%.

Good shop products, Tuyuan good shop official Weibo.

It is worth noting that this is not a simple price reduction promotion, but a price reduction based on reducing costs and increasing efficiency. Behind this is a comprehensive reform of the cost pricing strategy of the good shop in the past years.

Yang Yinfen believes that in the past, under the concept of high-quality snacks, the company failed to balance the relationship between quality and price, and made some qualities that consumers didn’t care about, which caused misunderstandings to users. He demanded that every penny spent on quality in the future should be felt and recognized by consumers. In short, the quality that consumers can’t see or feel, no matter how good it is, is useless.

Yang Yinfen intends to adjust according to the three types of products: high-quality, intermediate layer and bottom, and to lay down the standards that consumers in the intermediate layer don’t care about raw materials and auxiliary materials.

Take nuts as an example. In the past, this raw material-based product used to purchase products with specified specifications from suppliers. Because of its high grade, the procurement cost has remained high. After the reform, on the one hand, the good shop brought the purchase of bulk nut raw materials into the direct procurement system with suppliers, on the other hand, it changed the strategy of raw material acquisition, and the raw materials were used in different grades after being collected by the market, and different types of products were made with different types and grades of raw materials.

For example, the raw materials of macadamia nuts are changed from imported to domestic, and at the same time, according to the different specifications of the products, they are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. According to public reports, by maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

At the same time, in order to fully support the price reduction strategy, good shops have also made many innovations in the supply chain. For example, for cake baking products, good shops and suppliers have cooperated in the production of special lines and exclusive production lines, and nearly 30 SKUs have been reduced in price.

More than that, from the practice of "squeezing water" in different links, even to the material of express carton. It is reported that on the basis of the 18.4% reduction in the cost of logistics cartons in the New Year Festival, good shops expect to reduce the cost by another 8.62 million yuan in 2024.

But can the price reduction measures really help the good shops reverse the situation as they wish? From many aspects, it is not enough to just reduce the price. What good shops need is a more systematic breakthrough.

2. Price reduction is only the first spear, and good shops have more to do.

The competition for the "lowest price" has intensified in recent years. Pinduoduo’s brilliant financial report proves that consumers are increasingly sensitive to prices. Ali upgraded 1688 to the first-class business of Taotian Group, and JD.COM also launched a low-price strategy. Consumer brands at different tracks either announced price cuts or launched low-price sub-brands, and the trend of low prices has swept the entire consumer industry.

Specific to the leisure snack track, in recent years, it has been highly sought after by the capital market, and most of them are snack discount stores and special sales stores that focus on cost performance and low price discounts. These new snack brands have greatly affected the status of the old snack giants in the rivers and lakes, and even have the trend of overtaking.

On the one hand, the price reduction measures of good shops are to deal with the impact of various new snack models on the offline business of good shops, on the other hand, it is also necessary to solve a problem, that is, the balance between high-end positioning and price reduction strategies.

In fact, if you simply compare the price, it is difficult for a good shop to compete with a snack shop. According to the White Paper on Hard Discount of Snacks in China released by new distributors in October, the price of discount snack shops sinking into the community is 20%-40% cheaper than that of traditional retail stores.

According to the research report of Everbright Securities, by the end of 2022, the customer unit price of a good shop was in 70 yuan, while the snacks were only 30-40 yuan when they were busy, but at the same time, the daily income of a good shop was only 6,000 yuan, while the snacks were as high as over 10,000 yuan when they were busy. This means that snacks are very busy, and snack hypermarkets really use low prices as weapons, which has successfully increased the revenue of single stores.

Snacks are very busy in the store, and Tuyuan snacks are very busy in the official Weibo

Although the gross profit margin of high-end snack brands such as good shops is relatively high because of high pricing, with the loss of customers and the decline in revenue, it is difficult for good shops without scale advantages to maintain high gross profit. According to the financial report, in the third quarter of this year, the gross profit margin of good shops from franchise business and direct retail business decreased by 3.01 and 4.97 percentage points respectively, and the profitability continued to decline.

After the overall price reduction, it will inevitably further impact the profit space of good shops, which puts forward higher requirements for the supply chain efficiency and cost control of good shops.

Different from the pursuit of low prices in snack shops, Yang Yinfen has repeatedly stressed the need to adhere to the road of "high-quality snacks" while announcing the overall price reduction. From the action point of view, the good shop also landed the first "Snack Kingdom" store in Wuhan Economic Development Zone in July, with a store area of 1,200 square meters and over 3,000 SKUs.

Price reduction and high-end, good shops seem to have to pay attention to both. Compared with the main brand, it still needs to carry high-quality positioning, and it needs big stores and image stores to establish brands. It seems that the snack shop brand "Snacks Hard Home" launched by good shops at the end of last year is used for low-cost volume and scale. The latter focuses on opening stores in Hubei with the slogan "Cheap is the last word". According to official data, as of October 13th, there were more than 300 stores in Hubei Province, covering the whole area of Hubei Province.

According to public information, the daily turnover of Snacks Hard Home is 10,000-15,000 yuan, the comprehensive gross profit margin is 22%, and the customer unit price is 33-35 yuan, which is equivalent to other snack discount stores. If it develops smoothly, the snack stubborn family is expected to become a new growth engine for good shops.

But the problem is that it seems that the positioning between the two is not clear inside the good shop. Although stubborn snacks mainly sell third-party brands, they are directly supplied by docking snacks and water drinks brands, but many products sold in stores originate from the existing supply chain of good shops, and the only difference is whether they are branded or not.

Although the shared supply chain provides convenience for the expansion of snack stubborn families, consumers can buy the same products at a lower price, which will inevitably affect the sales of good shops. After the large-scale price reduction of good shops, the price band is gradually approaching the stubborn snack family, and the competition between the two may bring greater internal friction.

After the "high-end snacks" strategy was put forward in 2019, Liangpin Shop also launched a number of high-end sub-brands, including the brand "Xiaoshixian", which focuses on children’s snacks, "Liangpin Feiyang" and "Controlled Multi-card", which focus on healthy meal replacement, and "solving Tang’s worries" for diabetic patients. With the large-scale price reduction of good shops, there are still many problems to be solved in how to position and coordinate the development of these sub-brands with the main brands.

Good shop "snack fairy" products, Tuyuan good snack fairy official Weibo.

For good shops, it is still a top priority to sort out the positioning and boundaries between internal brands and think about the effectiveness of the "price reduction" strategy at the level of the whole group to maximize the efficiency of the overall business.

3, the market has changed, and good shops have to go through "pain"

When discussing the price reduction measures of good shops, a big background that cannot be ignored is that the situation of snack track is different from the past.

In recent years, the overall growth of snack track has slowed down. According to the consulting report of Ai Media, the market size of snack food industry in China will increase from 410 billion yuan to 1,165.4 billion yuan from 2010 to 2022, and it is estimated that the market size of snack food industry in China will reach 1,237.8 billion yuan in 2027, and the snack food market will change from a rapid incremental market to a slight incremental market. Based on this, Ai Media Consulting believes that the leisure snack market will be more competitive in the future, and innovative products will replace old-fashioned products.

The intensity of competition on the track can be seen from the price. Another important signal is that the fierce competition of snack track has reached the turning point, especially the snack supermarket track with the highest price, and industry mergers and acquisitions have begun to appear frequently.

On November 10th, the track leader Snacks was very busy and announced a strategic merger with Zhao Yiming Snacks. After the merger, the number of stores will exceed 6,500, making it the company with the largest number of discount snack chain brands.

In addition, the mergers and acquisitions of small and medium-sized players in the industry are also endless-Wanchen Group integrates its four brands: Lu Xiaochan, Ya Didi, Haoxianglai and Laiyoupin, and unifies them into "Haoxianglai"; Hunan "Love Snacks" successively won four snack brands: Hu Weihong, Dinosaur, Teddy and Snack Bubble. South China’s discount snacks represent the brand "snack cabin" and strategically integrate the Guangdong chain "snacks".

The homogenization of snack track determines that low-price competition is the norm, and only scale can bring profit space and keep the brand alive. Behind this series of actions, it is the snack brand that tries to unite Lian Heng, expand its scale advantage and seize the right to exist.

The delay in realizing large-scale profit of snacks introduced by good shops stems from the lack of scale. At the performance conference in the first half of 2023, Liangpin Store once said that the profits of stubborn snacks can only be basically tied, because the company entered the discount snack format late and has not yet formed a scale advantage, and there will be a scale effect after more than 500 stores. Therefore, the good shop put forward the plan of opening 500 new stores in 2023.

However, the problem is that even if the number of stubborn snacks stores is expanded to 500, the scale effect is still a drop in the bucket compared with the merged snacks that are busy and Zhao Yiming snacks. Even if snacks are busy and Zhao Yiming snacks fail to form an absolute leading edge, which means that the price and scale competition in the industry will continue.

Tuyuan Zhao Yiming Snacks official website

At present, snack shops that are still struggling are still rapidly expanding their stores. For good shops, price reduction is an active choice and a passive challenge. Snacks are an optional consumer product with obvious homogenization. Consumers lack loyalty to the brand, and the price is often the core competitiveness. At this time, there is still a chance to compete with snack mass-market stores by reducing the price. If we continue to stick to the high-end positioning, the good shop may become a "small and beautiful" brand, but the market share will inevitably decline.

Interestingly, after two consecutive daily limit stops, Liangpin Store issued an announcement on the evening of December 4, saying that the products covered by the price reduction measures accounted for only 13.5% of the total revenue in the first half of the year.

The implication is that this price adjustment is only an adjustment within the controllable risk. It is conceivable that if the price reduction measures take effect, the good shops will inevitably implement the price reduction measures on a larger scale, which will surely set off a new round of "price war" in the industry, and the good shops themselves will have to undergo top-down reforms, and it may be inevitable to experience "pain", but only by finding a way out can the good shops not fall behind in the highly competitive industry.

　　　　　　Say goodbye to 996, reject 007, and be a brave "off-duty family" to add color to life and double happiness! On March 31st, QQ Music and China Sports Lottery (hereinafter referred to as "Sports Lottery") jointly launched the cross-border activity of "Doubling FUN in Sports Lottery after Work". The first cross-border cooperation between sports lottery and music platform is dedicated to caring for hard-working people in the workplace and calling on everyone to bravely get off work and be happy. Cooperate to launch magic new songs, online interaction and other interesting gameplay, and send double happiness and luck to young people’s off-duty life.

　　　　　　Customize the magic single and "double f" for the whole people.UN"

　　　　　　As a cross-border music cooperation with frequent highlights, a magical divine comedy is essential! Sports Lottery and QQ Music jointly released the single "When I Get Off Work" by the famous musician Wang Bo, which was officially released today. In the single "When I Get Off Work", the magical brainwashing music melody is adopted, and around the theme of "FUN after work doubles fun", the familiar and resonant self-mockery points of young people at work are substituted, and the free fun scenes of "watching the sunset", "partying in youth" and "having fun in life lottery" are blended with the brainwashed "flip-flop" chorus, so that the happy energy and happiness can be heard. Together with the new song, there is also a magical MV, a creative painting style with great visual impact and the participation of Le Xiaoxing, the mascot of sports lottery, which flexibly interprets the life of doubling happiness and brings leisure and recreation to off-duty life.

　　　　　　At the same time, "When I Get Off Work" calls for the second creation of the whole people. Fans can participate in a series of interactions such as magic dance and happy cover through the national karaoke and vibrato short video platform, and the brainwashing attributes are superimposed, which will collide with more interesting happy energy and set off a happy magic change craze. At the same time, during the song’s online launch, the topic # How to be a happy off-duty family # was published in "Public Sports Lottery" and QQ music official Weibo. Welcome to leave a message for interaction.

　　　　　　Sense of science and technology+Doubling the sense of fun, interacting online and playing.

　　　　　　What is also worth looking forward to is the online theme H5 interaction of "Happy Doubling Fun" launched on April 3, in which users participate in the cover of the segment of the magical divine comedy "When I Get Off Work" on the activity page, generate the happy double value through the voiceprint interactive recognition of the platform, and also share the record to participate in the lucky surprise extraction and experience the happiness double.

　　　　　　Chinese sports lottery and QQ music are jointly created, and the concept of high-quality music content and positive energy is passed on to more young people, and everyone is encouraged to continue to explore the beauty of daily life in their busy work and life, gain twice the luck and happiness, and advocate the values of "9 to 5, but also a bright life".

　　　　　　At present, songs and MVs have been launched on QQ music, cool dog music, cool me music and national K-song platform, giving young fans a happy melody of "doubling FUN". I wish all young people who love music and life can, as the song goes, "Come on, double your life, and have fun in the lottery"!

　　　　　　Good lottery, double happiness! moreSurprise delivery in progress

　　　　　　In addition to the luck and happiness brought by music, China’s sports lottery has also brought more surprises. The "Super Double II" is on the market. Now, you can buy the "Super Double II" with any denomination, that is, you can also participate in the anniversary celebration of "Celebrating the 15th anniversary of the lottery", and smart sports watches, outdoor camping cars and other spring outing gifts are waiting for you to collect.

　　　　　　In addition, the Sports Lottery Super Lotto 1 billion grand prize-winning activity will soon come as scheduled, which will once again send a surprise feast to the majority of lottery buyers. More luck and beauty will happen soon! Take action quickly, and receive the good lottery that belongs to you again and again, and double your happiness!

Creative fancy photo

1905 movie network news　　On June 11th, the first press conference was held in Beijing, which was the return of writers and directors Yan Fei and Peng Damo after three years. On the same day, they also led the full cast of Shen Teng, Vivian Sung, Zhang Yiming, Chang Yuan and Wei Xiang.

Shen Teng

As the name suggests, Shen Teng, the star of the film, unexpectedly inherited 1 billion inheritance in "The Richest Man in Xihong City" and became a rich man, so his appearance on that day was also quite imposing — — Not only wearing mink and sunglasses, but also four bodyguards. From the previously exposed trailer, we can see that Wang Duoyu, played by Shen Teng, is quite profligate in "The Richest Man in Xihong City": stocks have to buy the sunset industry that has fallen the most, houses have to live in giant castles, and eating must be lobster … However, in actual shooting, the situation is quite the opposite.

Vivian Sung

According to Shen Teng, the sports car houses in the movies are rented, so needless to say, even those "delicious foods" are fake, and I didn’t eat them at all. However, these testimonies were "refuted" by two directors: abalone and lobster are both real, but because NG shot too many pieces, abalone was hard to cook, so it was mistaken for props. Not only that, the two "thrifty" directors also assured the investors: "All the props were not wasted. We used a fish for three months and finally ate it."

Before Shen Teng became the richest man, he was actually the goalkeeper of the third-class team Daxiang in the fourth-tier city of Xihong. At first, Yan Fei and Peng Damo also hoped that Shen Teng could lose weight, but Shen Teng had to stop fitness training because of hydrops on the femoral head during exercise. Although the scene about this process is still joking, Shen Teng has been struggling with "illness" in the process of filming "The Richest Man in Xihong City" and "Harmony".

Shen Teng’s on-site suit buttons burst open and provoked hilarious laughter

However, as a comedy, The Richest Man in Xihong City admitted that it had no intention of "selling badly" in the publicity process. Shen Teng said that many films will say that their productions are sincere. "We are not only sincere, but also really funny." Not only that, he also lamented the bad movies in the comedy movie circle: "I can’t stand many people who have no sense of humor to manipulate comedy."

Director Yan Fei and Peng Damo.

On July 27th, "The Richest Man in Xihong City" will land in the mainland cinema. Three years ago, "goodbye mr. loser" created a miracle of the dark horse’s counterattack, and the creators also hope that the audience can go into the cinema to support this new film this time. Director Peng Damo also said that the performances of these actors in "The Richest Man in Xihong City" are also the best among all comedies.

　　[Information] On August 6th, SAIC-GM-Wuling officially announced that S was officially listed. The new car listed this time is equipped with 1.2L and 1.5L models, and three models have been launched according to different configurations.The price range is 61,800-69,800 yuanPlease see the table below for the detailed selling price:

● New car features

　　In terms of body size, compared with the current Wuling Hongguang, the length and height of the body of Wuling Hongguang S are slightly increased, and its appearance becomes more fashionable and sporty. While pursuing multi-purpose of one car, it pays more attention to family life and leisure.

　　The change of Wuling Hongguang S in the front face is still obvious. The design style of the front air intake grille is more home-oriented, changed to quadrilateral design, and the front lower guard plate is added, which makes the cross-border style more intense.

　　In terms of interior, the style of the center console has also undergone a brand-new design, and it adopts a two-color design with a deep top and a shallow bottom, which is more fashionable than the cash, and the home style is also more intense. In addition, the high-profile models are also equipped with a 7-inch display and have functions such as Bluetooth and reversing images.

　　The manufacturer has made a variety of seat forms for customers to choose from for Wuling Hongguang S, which are 5 seats, 7 seats and 8 seats respectively. Among them, the 7-seat and 8-seat models can be folded and turned over, which can expand the storage space of the trunk and facilitate loading.

　　In order to cater to the favor of young consumers and home users, Wuling Hongguang S did not copy the conservative body color of Wuling Hongguang, but chose some more beautiful colors, and increased from the current six to eight, namely candy white, earth brown, quicksand gold, desert gold, clear sky silver, storm gray, coral red and sea blue. In addition, it still shows the determination to move closer to the family. Wuling Hongguang S abandoned the better bearing capacity and used the spiral connecting rod swing arm half with better comfort.

　　In terms of power, Wuling Hongguang S uses not only the 1.2L engine of Wuling Hongguang, but also the P-TEC 1.5L DVVT engine, with a maximum horsepower of 112 HP and a peak value of 147 Nm, which matches the engine with a 5-speed drive mode.

　　The new car is also rich in configuration. All models come standard with aluminum alloy wheels, driver’s seat, +EBD and audio system with CD+USB interface. The high-profile models also add remote control folding keys, 7-inch display, visual reversing radar and other practical configurations.

● New car background

　　In September, 2010, SAIC-GM-Wuling launched China’s first compact commercial vehicle product-Wuling Hongguang. The car has been recognized by the market for its smooth appearance and practical space. And with the monthly sales of about 30 thousand units, it has become the leading model in this market segment. However, in recent years, the cross-border wind has blown up in China, and the more comfortable and richer models are gradually favored by users. Therefore, the manufacturers have launched Wuling Hongguang S. On the basis of Wuling Hongguang, the car has increased its body size, replaced with a 1.5L engine and enriched its configuration, thus enhancing its freshness and competitiveness.

● Competitors

『』　　　『』

　　Since Wuling Hongguang achieved very good market performance, and Xiaokang, two old rivals, also found business opportunities in this market segment and successively launched their own products. The Ono model focuses on greater spatial performance; The well-off scenery of Dongfeng, which will be listed on September 1st at the beginning of next month, has a "family" dead ringer, both of which have their own characteristics. In addition, users who buy such models are quite sensitive to the price, so their pricing is very close. However, Wuling also has a more favorable advantage, that is, a huge user base and a good market reputation.

● Adapt to the crowd

　　After the listing of Wuling Hongguang S, it will be sold together with the current Wuling Hongguang. The two cars complement each other and can meet the car demand of more users. Wuling Hongguang is outstanding and practical, and most models use leaf spring rear suspension, which mainly meets the needs of users with partial load; Wuling Hongguang S is rich in configuration, colorful and beautiful, and it is equipped with a more powerful 1.5L engine, and the whole system uses spiral spring connecting rod swing arm semi-independent suspension, which will make the ride feel more comfortable. It faces those young and fashionable family users. (text/Home of the car Liu Wei)

　　Read more:
　　Try Wuling Hongguang S 1.5L luxury model close to family.
　　//www.autohome.com.cn/drive/201306/559381.html

Xinhua News Agency, Brussels, April 9-The full text of the joint statement of the 21st China-EU leaders’ meeting is as follows:

Joint Statement of the 21st China-EU Leaders’ Meeting
(Brussels, Belgium, April 9, 2019)

preface

1. People’s Republic of China (PRC) Li Keqiang, Premier of the State Council of the People’s Republic of China held the 21st China-EU Leaders’ Meeting with European Council President donald tusk and European Commission President Jean-Claude Juncker in Brussels on April 9th, and issued the following statement.

2. China and the EU reaffirm the vitality of China-EU comprehensive strategic partnership, and are willing to make joint efforts to achieve peace, prosperity and sustainable development, and promise to support multilateralism and respect international law and basic norms of international relations with the United Nations at the core. The two sides pledged to uphold the Charter of the United Nations, international law and the three pillars of the United Nations, namely, peace and security, development and human rights.

The European side reiterated its adherence to the one-China policy.

bilateral relations/ties

3. The leaders of the two sides reaffirmed their commitment to deepening the four partnerships of China-EU peace, growth, reform and civilization through the full implementation of the China-EU Cooperation 2020 Strategic Plan on the basis of the principles of mutual respect, mutual trust, equality and mutual benefit. China and the EU are committed to strengthening cooperation, especially within the framework of the existing bilateral dialogue. China and Europe welcome the new round of China-EU high-level strategic dialogue held not long ago. In order to further expand and deepen exchanges and cooperation after 2020, China and the EU will formulate a new cooperation agenda before the next China-EU leaders’ meeting.

4. China and EU are committed to building their economic and trade relations on the basis of openness, non-discrimination, fair competition, transparency and mutual benefit. The two sides promised to make decisive progress in the negotiations in 2019, especially in terms of investment liberalization commitments, so as to reach a high-level China-EU Comprehensive Agreement on Investment in 2020. The high level of the agreement will be reflected in the substantial improvement of market access, the elimination of discriminatory requirements and practices affecting foreign investors, the establishment of a balanced investment protection framework and the inclusion of provisions on investment and sustainable development. The two sides agreed to establish a high-level communication mechanism to continuously supervise the negotiations and report the progress to the leaders before the end of this year.

5. China and the EU are committed to ensuring equal and mutually beneficial cooperation in bilateral trade and investment. The two sides reaffirmed their willingness to strengthen bilateral economic cooperation, trade and investment, and to give each other broader, more convenient and non-discriminatory market access. To this end, the two sides will increase their efforts to find mutually agreed solutions for some key barriers identified by both sides, and make an inventory at the next China-EU leaders’ meeting. In this context, the two sides will hold meetings as soon as possible and speed up their work to achieve concrete results through existing channels. The two sides reiterated the importance of adhering to international scientific standards.

The two sides agreed to promote bilateral trade in agricultural products and food, while respecting international standards on sanitary and phytosanitary matters, especially the principle of zoning. The two sides agreed to explore the application of OIE zoning principles to trade based on OIE analysis. The two sides are committed to expanding market access for mutually supplied agricultural products and food in a transparent and predictable manner. The two sides will seek the guidance of international standard-setting institutions on the official certification of low-risk foods.

6. The EU supports China’s progress in accelerating its accession to the WTO Agreement on Government Procurement, and China is willing to improve its bid in an ambitious way. China will actively promote relevant work as soon as possible.

The two sides stressed the importance of following international standards in intellectual property protection and law enforcement. The two sides will continue to work hard to achieve substantive results in mutually agreed priority areas such as malicious registration of intellectual property rights, intellectual property law enforcement and trade secrets. The two sides are committed to creating a legal environment in which creators, inventors and artists can license their rights according to market terms and effectively enforce these rights in courts and related institutions.

The two sides noted the recent progress in the negotiation of the agreement on geographical indications, and welcomed the initial agreement on the text and the protection of most geographical indication names of both sides. The two sides promised that in order to formally conclude the negotiations before the end of 2019, they will continue to cooperate in the coming months to solve the remaining problems, especially those related to the remaining geographical indications.

China and the European Union look forward to launching the joint feasibility study on deepening cooperation in the field of wine and spirits at an early date.

7. The two sides welcomed the signing of the Framework Agreement on China-EU Competition Policy Dialogue and the Memorandum of Understanding on Establishing a Dialogue Mechanism in the Field of Fair Competition Review System and State Aid Control System, and will continue to strengthen pragmatic cooperation to create a level playing field for operators in all countries, including Chinese and European enterprises, and promote the healthy development of bilateral and global economic and trade relations.

8. China and the EU are making active efforts to sign the China-EU Agreement on Civil Aviation Safety and the China-EU Agreement on Certain Aspects of Flight as soon as possible. The two sides welcomed the holding of the 8th China-EU Energy Dialogue and the signing of the Joint Statement on the Implementation of China-EU Energy Cooperation, and supported the launch and implementation of the newly established China-EU Energy Cooperation Platform. The two sides pledged to actively promote the dialogue between China and Europe in the field of personnel exchanges and immigration, and complete parallel negotiations on visa facilitation agreements and cooperation agreements on combating illegal immigration as soon as possible.

9. China and the EU reaffirmed their commitment to the implementation of the 2030 Agenda for Sustainable Development and the Addis Ababa Action Agenda. The two sides will strengthen exchanges on international development cooperation, explore cooperation with other partner countries and work together to promote the implementation of the 2030 Agenda for Sustainable Development.

10. China and the EU reaffirm that all human rights are universal, indivisible, interdependent and interrelated. The two sides welcomed the regular China-EU human rights dialogue held on April 1-2, 2019, and agreed to conduct human rights exchanges at the bilateral and international levels on the basis of equality and mutual respect, including under the UN human rights mechanism. The two sides will explore ways to strengthen cooperation in the United Nations framework and other fields in the future.

11. The China-Europe Network Working Group aims to maintain an open, secure, stable, accessible and peaceful information and communication technology environment. Both sides welcome the ongoing discussions in the Working Group and agree to continue to strengthen exchanges and cooperation. The two sides recalled that international law, especially the Charter of the United Nations, is applicable to and crucial to maintaining peace and stability in cyberspace. The two sides worked hard to promote the formulation and implementation of internationally accepted national codes of conduct for responsible cyberspace within the framework of the United Nations. The two sides will strengthen cooperation in combating malicious activities in cyberspace under the China-Europe Network Working Group, including cooperation in intellectual property protection.

5G will provide basic support for future economic and social development. The two sides welcomed the progress and further exchanges in the dialogue and cooperation mechanism based on the 2015 China-EU 5G Joint Statement, including technical cooperation between industries.

12. Both sides welcomed the successful holding of the Fourth China-EU Dialogue on Innovation and Cooperation. The two sides confirmed their willingness to extend the China-EU Science and Technology Cooperation Agreement.

The two sides are committed to strengthening exchanges and cooperation in the fields of education, tourism, researchers’ exchanges, culture, media, youth and sports through the China-EU high-level foreign language exchange and dialogue mechanism. The two sides look forward to the fifth meeting of the China-EU High-level Foreign Language Exchange and Dialogue Mechanism to be held in Brussels. The two sides welcomed the positive results of the China-Europe Tourism Year in 2018 and promised to continue to strengthen cooperation in the tourism industry and personnel exchanges.

Global challenges and governance

13. China and the EU recognize the responsibility to play an exemplary role in supporting an open, balanced and inclusive global economic policy, which will benefit all parties and promote trade and investment. The two sides firmly support the multilateral trading system based on rules and centered on the World Trade Organization, oppose unilateralism and protectionism, and are committed to abiding by WTO rules.

The two sides reaffirmed their joint commitment to WTO reform and cooperation to ensure its relevance and meet global trade challenges. To this end, the two sides will step up discussions aimed at strengthening international rules on industrial subsidies on the basis of the existing work of the China-EU Joint Working Group on WTO Reform. The two sides will also continue to exchange views on other authorized WTO issues.

The two sides welcomed the work done so far by the China-EU Joint Working Group on WTO Reform, and agreed to continue efforts to resolve the crisis of the WTO Appellate Body and build consensus in other areas.

Both parties agree not to transfer technology by force.

The two sides support the work of the United Nations Commission on International Trade Law on the reform of the investment dispute settlement mechanism and will cooperate in this process.

14. The two sides reaffirmed their support for the G20 to continue to play an active role as the main forum for international economic and financial cooperation, and agreed to implement G20 commitments and support strong, sustainable, balanced and inclusive growth. The two sides agreed to promote the G20 to make greater contributions to maintaining multilateralism, improving global economic governance and promoting global economic growth in the spirit of partnership and consensus. The two sides called on all G20 members to strengthen communication and cooperation and maintain a free, open and non-discriminatory global trade market. The two sides are willing to jointly promote the Osaka Summit to achieve positive results.

Both sides agreed that steel overcapacity is a global challenge and needs to be addressed together. The two sides agreed to maintain communication at the global forum on steel overcapacity and look forward to forming a substantive report before June 2019.

The two sides will continue to promote the reform of the international monetary and financial system and complete the fifteenth round of the IMF’s general quota inspection at the latest in 2019.

15. Both sides agreed to intensify efforts to formulate a new set of guidelines for officially supported export credit within the International Working Group on Export Credit.

16. The two sides emphasized their firm commitment to implement the Paris Agreement and the Montreal Protocol, and further strengthened cooperation on the basis of the 2018 China-EU Leaders’ Joint Statement on Climate Change and Clean Energy, in view of the urgency of taking domestic and international actions to effectively address the global threat of climate change. The two sides recalled that carbon price and fossil fuel subsidy reform are key steps in this regard. In this context, the two sides will strengthen green financial cooperation to guide private capital to flow to a more environmentally sustainable economy. The two sides will work together to promote the success of the United Nations Sustainable Development Summit and the United Nations Climate Action Summit in September 2019.

The two sides stressed the importance of demonstrating determination on clean energy transformation and playing a more leading role in the global environmental agenda. The two sides will actively implement the Memorandum of Understanding on Circular Economy Cooperation and promote pragmatic industrial cooperation between the two sides.

The two sides recognize the importance of cooperation in dealing with global environmental challenges, including pollution and marine debris. The two sides will deepen cooperation on issues such as preventing biodiversity loss, implementing and enforcing the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), combating illegal trade in wildlife and wildlife products, sustainable forest management, combating illegal logging and related trade, and desertification and land degradation.

The two sides look forward to holding a successful and landmark Conference of the Parties to the Convention on Biological Diversity in Kunming in 2020. The two sides work together to promote the adoption of an ambitious and realistic post-2020 global biodiversity framework at the Conference of the Parties to be held in China in 2020.

The two sides also reaffirmed their commitment to the effective implementation of the blue partnership in the marine field, including cooperation in promoting sustainable fisheries development and combating illegal, unreported and unregulated fishing, and maintaining exchanges on the conservation and sustainable utilization of Antarctic marine living resources, including through the establishment of Antarctic marine reserves. The two sides agree with the "sustainable blue economic and financial principles" to promote sustainable investment in the ocean.

The two sides welcomed the first meeting of the China-EU water policy dialogue mechanism.

17. The two sides will cooperate to improve the economic, social, financial, financial and environmental sustainability and compatibility of Eurasian connectivity. The cooperation should be based on the principles of market rules, transparency, open procurement and fair competition, and follow the existing international norms and standards and the laws of the beneficiary countries of the project, taking into account the policies and national conditions of the beneficiary countries.

The two sides will continue to promote the "One Belt, One Road" initiative in China, the European Union’s Euro-Asian Interconnection Strategy and the Pan-European Transport Network, and welcome the signing of the China-EU Joint Research Framework Agreement on Railway-based Sustainable Corridor on the China-EU Interconnection Platform. The two sides will strengthen exchanges under the framework of China-EU interconnection platform.

Foreign and security policy

18. China and the EU reaffirmed their willingness to contribute to international peace and stability by strengthening dialogue and cooperation and in accordance with international law. The two sides support the peaceful settlement of regional disputes and conflicts through dialogue and consultation.

Regarding the Iranian nuclear issue, the two sides believe that the comprehensive agreement on the Iranian nuclear issue is a key link in the global nuclear non-proliferation system and a major diplomatic achievement approved by UN Security Council Resolution 2231. They reaffirm their commitment to the sustained, comprehensive and effective implementation of the agreement and make joint efforts to safeguard Iran’s economic interests. The two sides recalled the importance of the Arak heavy water reactor reconstruction project and the necessity of continuing to work together in this regard. The International Atomic Energy Agency has issued 14 consecutive reports confirming that Iran has fulfilled its nuclear-related commitments, and both sides welcome this.

The two sides support the DPRK-US dialogue to achieve a peaceful solution and the DPRK-ROK reconciliation. The two sides emphasized the importance of full and complete implementation of relevant Security Council resolutions by all parties.

The two sides are committed to working together and closely coordinating the peace process in Afghanistan, which must be comprehensive, inclusive, "Afghan-led, Afghan-owned" and a political process that can bring lasting peace. The two sides agreed to support international and regional efforts for the stability and security of Afghanistan, so as to promote the economic and social development of Afghanistan and strengthen regional economic interconnection before, during and after the peaceful settlement of the Afghan issue.

20. The two sides pay close attention to the evolving situation in Venezuela and are willing to work with other parties to promote a political, peaceful and democratic solution decided by the Venezuelan people.

21. China, the European Union and its member States are parties to the United Nations Convention on the Law of the Sea. They respect the maritime order based on international law and safeguard the freedom of navigation and overflight enjoyed by all countries in accordance with international law. The EU welcomes the consultations between China and ASEAN countries to reach an effective Code of Conduct in the South China Sea (COC). The two sides called on all parties concerned to engage in dialogue, resolve disputes peacefully and avoid acts that might aggravate tensions.

22. The two sides agreed to strengthen peace, security and defense cooperation and high-level exchanges, including maritime security and combating piracy, support Africans to solve African problems in an African way, so as to maintain peace and security in Africa, and support information exchange on crisis management and UN peacekeeping operations.

23. On the Ukrainian issue, China and the EU recalled UN Security Council Resolution 2202 and called for the full implementation of the Minsk Agreement.

24. The two sides also exchanged views on Myanmar.

Topic: picture channel

　　

　　Data map: Giant Panda China News Agency issued a photo by Jidong

　　The mountains present a desolate scene. It was strangely quiet around, and a natural and peaceful atmosphere hung over the valley. In the silent forest, Li Qijun, a 32-year-old farmer, concentrated on finding traces of his prey.

　　At dawn, he got up, took a single-barrel shotgun, backpack, plastic woven bag and fruit knife about 1 meter long, and went up the mountain alone. At this point, he had walked for more than two hours, but found nothing.

　　Halfway up a mountain, he saw a petite baby panda through the gap in the bamboo forest. In the warm sunshine, it chews bamboo like no one’s watching, and sometimes holds its head high and looks at the world around it.

　　With a bang, the panda was shot in one of its hind legs. It struggled to run a short distance, and then it was shot in the abdomen by the second shot. This baby panda, only 9 months old, instantly fell in a pool of blood.

　　Li Qijun took out the fruit knife he carried with him and quickly peeled off the whole panda skin and put it into a plastic woven bag. The bones and meat of the panda were abandoned in the same place. Walking in the direction of going home for an hour, he soaked the panda skin in a cold stream. The flowing water can not only keep it fresh, but also make it difficult to give off the smell.

　　It was four or five o’clock in the afternoon when I returned home. That night, Li Qijun called a man named Hu Hongqiang to tell all this, and the two of them excitedly discussed the next plan. They thought that the dream of making money for a long time would come true soon.

　　Who can get the panda skin?

　　Hu Hongqiang and Li Qijun are three years old. Although they are not fellow villagers, the two families are only a few miles apart and have been playing together since childhood. In the mouth of family and folks, both of them are "honest people".

　　Hu Hongqiang’s brother, Hu Hongwu, remembers that for a while, they didn’t have much contact. But since Hu Hongqiang met a man named "Gan Hailong", he and Li Qijun have frequent contacts again. Hu Hongwu can often hear his younger brother who lives next door answering Li Qijun’s phone in the middle of the night.

　　Hu Hongqiang met Gan Hailong through a man named "Old Man Peng". One day in 2004, Peng Ruyi, a farmer from Longdong Town, Baoxing County, Ya ‘an City, Sichuan Province, was about to go home after seeing the illness from the orthopedic hospital in the neighboring county. While waiting for the bus, he saw a man of similar age waving to him upstairs in the station hotel, and then the man greeted him with a big smile: "Come up and have a cup of boiled water."

　　Old man Peng felt that he had nothing to do anyway, so he happily went upstairs to "drink a cup of boiled water." The man upstairs claimed to be Gao, and said that he wanted to do some business in Baoxing County recently, and he hoped to stay at Peng’s house for a few days. Old man Peng has always been hospitable, so he left his home address and phone number to old man Gao. A few days later, the old man Gao went to live in Peng’s house.

　　The skinny Peng Ruyi pointed to the second floor of his home and mysteriously told the reporter: "That’s the one, with a woman!"

　　He recalled that at the beginning, the old man Gao only said that he had come to buy medicinal materials. Slowly, he expressed interest in black bear skin, and then he asked Peng if anyone could get giant panda skin.

　　Peng promised to help inquire. Soon, the old man Gao brought another man named Gan Hailong. Gan introduced himself that he was in his early 50 s and worked for a Japanese boss who opened a factory in Chongqing. Lao Gao and Lao Gan lived together in Peng Jia, and quietly inquired during the day in Longdong, Wulong and Yongfu areas of Baoxing County.

　　Baoxing County, formerly known as Muping, is located in the transition zone between Sichuan Basin and Qinghai-Tibet Plateau. Alpine meadows, steep mountains and subtropical climate provide a favorable environment for wildlife habitat. In ancient times, it was the settlement of the Qiang people in Tsing Yi. Before 1930s, it was the jurisdiction of Tibetan Tusi. In 1869, French priest David discovered a new animal species in Dengjiagou, Baoxing County. This black and white fat guy was named "panda".

　　Today, this wedge-shaped land embedded between Aba Tibetan and Qiang Autonomous Prefecture and Ganzi Tibetan Autonomous Prefecture in Sichuan is locked as the core protected area of giant pandas. According to the results of the third national survey of giant pandas from 1999 to 2003, there are 143 giant pandas in Baoxing County, ranking the top three among the counties and cities with giant pandas in China.

　　However, Baoxing County has always been relatively poor, and its resources mainly include "three heads": wood (wood), water head (hydropower) and stone (building materials). Baoxing people used to live by cutting down trees. After the natural forest was banned in 1998, the county began to develop hydropower and stone industry by taking advantage of the gap between mountains and valleys. However, there are still not many ways for farmers to find a way out. Usually, they plant some corn, potatoes and konjac on steep slopes to make a living.

　　Hu Hongqiang is the third in the family, known as "Hu Sanwa". Since 2000, he has started to open a motorcycle in the village. At the end of the day, you can earn tens of dollars. Husband and wife, two children and parents in their 60s, a family of six all live on this income.

　　One day, old man Peng wanted to go somewhere and called a "motorcycle". The owner happened to be Hu Hongqiang. On the way, old man Peng and Hu Hongqiang talked about someone who wanted to make panda skins. The speaker is interested, the listener is intentional, and Hu Hongqiang expressed interest. Peng laotou then helped Gao laotou and Hu hongjiang connect the line.

　　Gao Laotou told Hu Hongqiang that it was not him who wanted to buy panda skin, but someone else. So under the introduction of Gao, Hu Hongqiang met Gan Hailong at Peng’s home for the first time. Old man Peng remembers that Hu Hongqiang once said to Gan Hailong, "It’s easy to get panda skins. Find some pig and sheep bones to burn. The giant pandas will come when they smell the smell."

　　Gan Hailong immediately said: as long as there is panda skin, the big boss in Japan can pay a high price, and the big boss is very capable. After the factory he opened made a lot of money, he has settled the Chongqing police. As long as he delivers it to Chongqing, there will definitely be no risk.

　　After meeting with Gan Hailong, Hu Hongqiang let Gan live in his home for more than 20 days. During this period, he took advantage of the opportunity of driving a motorcycle and asked around who could get the panda skin. One day, a man named Feng Xiangyun claimed that he had the goods, but he had to pay a deposit of 50,000 yuan first. After some lobbying by Hu Hongqiang, Feng Xiangyun agreed to pay only 10,000 yuan to see the goods. Gan Hailong agreed to give money, but let Hu Hongqiang write an IOU, and the IOU must be written as 15,000 yuan.

　　Hu Hongqiang gave 10,000 yuan to Feng Xiangyun. After Feng took the money, he "played missing". Later, Gan Hailong left. One day, Hu Hongqiang’s wife Dong Moumou received a phone call from Gan Hailong.

　　"He said on the phone that if he didn’t get the money, he would kill our family." The 36-year-old rural woman shivered with memories.

　　Hu Hongqiang later thought of Li Qijun. Because the village where Li lives has a tradition of hunting, his father is also a famous local hunter. After several contacts, Li Qijun accepted the deal.

　　June 5th, 2007 is the "World Environment Day", and countless people are worried about global warming. On June 6th, Li Qijun shot and killed the giant panda.

　　Who directed all this?

　　Like thousands of local ravines, Li Qijun hides the red ravine with giant panda skin, hidden in the lush mountains.

　　On the second day after hitting the giant panda, Li Qijun took Hu Hongqiang to the stream where the giant panda skin was hidden. After reading it, Li Qijun was afraid that Hu Hongqiang would steal the panda skin, and went up the mountain again to hide it in a different place.

　　After returning home, Hu Hongqiang quickly called Gan Hailong to report "good news" and agreed to meet in Rongchang County, Chongqing. On June 12th, Hu Hongqiang met Gan Hailong and "Japanese boss’s translator" in a hotel near Rongchang County Bus Station. The three agreed that the transaction price was 500,000 yuan and the delivery date was June 14th.

　　Li Qijun asked to go to Rongchang with Hu Hongqiang. The two rented a minivan and set off at noon on June 15th. Li Qijun also called his girlfriend Zhang Ruiying and only told her to go to Chongqing to play. Before going out, Hu Hongqiang borrowed 500 yuan from his relatives and told his wife that he was delayed in Baoxing that night and would not go home.

　　At about 2 am on June 16th, Hu Hongqiang and his party arrived in Rongchang County, stayed at Hongyu Hotel not far from the bus station, stuffed the goods under the bed, and then contacted Gan Hailong.

　　Gan Hailong came to inspect the goods with "the translator of the Japanese boss". When Hu Hongqiang dragged the giant panda skin out from under the bed and just presented it to the buyer, suddenly, a group of policemen broke in from outside the door. Li Qijun and Hu Hongqiang were quickly handcuffed and sent to Rongchang County Detention Center. Two months later, Li and Hu were sentenced to 10 years and six months in prison for selling and transporting precious wild animals, and each was fined 20,000 yuan.

　　However, a detail when Li and Hu were arrested caught Zhang Ruiying’s attention.

　　At that time, she was sleeping in the next room After hearing the noise, she found that both Li Qijun and Hu Hongqiang were handcuffed. She was stunned.

　　"I quickly asked the police what was going on?" Zhang Ruiying recalled afterwards. At that time, a policeman named Tang Jun told her what had happened, questioned her and let her go.

　　"At that time, there was a man with a moustache squatting on the ground without handcuffs." Careful Zhang Ruiying felt embarrassed. "Later, a car with Hu Hongqiang and Li Qijun drove east, and a man with a moustache drove west."

　　Zhang Ruiying returned to Baoxing County overnight. She learned about Gan Hailong from Hu’s family. According to Hu Jia’s description of Gan Hailong’s characteristics, it is exactly the same as the "moustache" she saw in Rongchang.

　　"Intuitively, I suspect that this Gan Hailong is a liar." So she searched the internet for relevant information.

　　From the online news reports, she found many "clues" that were hardly noticed in the past. Several cases of panda skin trafficking uncovered by Chongqing Rongchang police in recent years are all related to this Gan Hailong: in the case of Gou Chengxue and Yang Shicheng, which were uncovered in 2002, the freight car was seized by the well-prepared police just after leaving the Sangjiapo toll station of Chengdu-Chongqing Expressway; At the end of 2003, three people, including Gao Jiaru in Yucheng District, Ya ‘an City, were sold by Gan and others for 1.1 million yuan for two panda skins, and were also arrested at the Sangjiapo toll station of Chengdu-Chongqing Expressway. However, after investigation, they were fake panda skins.

　　What surprised Zhang Ruiying even more was this news: Two years ago, Sun Shiqun, a 16-year-old woman from Yingjing County, Ya ‘an, Sichuan Province, brought a fake panda skin to Chongqing for sale, and Rongchang police disguised as a buyer to connect with it. However, after investigation, the skin was counterfeit, and the police kept quiet and gave up the sale and let it go. In February this year, the old woman finally came to Chongqing again with the real panda skin, and was caught by the police. This case is also related to people named Gan.

　　"From 2001 to now, Chongqing has investigated four cases of Ya ‘an people hunting and selling giant panda skins, with a total of five skins. The hunting place is in Ya ‘an, Sichuan, but the solving place is in Rongchang, Chongqing. Up to now, none of the criminals who bought panda skins have been arrested and none have been sentenced. How to explain this? " Zhang Ruiying asked puzzled.

　　She went to Yingjing County, where Sun Shiqun was located, and finally found her daughter Xiong Yilian. She found that Xiong Yilian was also suspicious of Gan Hailong. According to Xiong Yilian’s memory, Gan Hailong once lived in her house for more than a month, and cheated Sun Shiqun of more than 10,000 yuan in the name of helping to buy konjac seeds.

　　Xiong Yilian’s leg is a little lame because of polio. She and her mother live together and make a living by wholesale mingbi. As early as two years ago, Xiong Yilian felt that Gan Hailong had an evil intention and reminded his mother many times.

　　"My mother’s brain is not good," she said with tears in her eyes. "She can’t even count. When someone comes to buy something when I’m not at home, she asks the other person to write down the number of purchases on paper and ask for money when I come back."

　　According to Xiong Yilian’s memory, because her disability was the most worrying thing for her mother Sun Shiqun, Gan promised: "After the job is done, she will be sent to Chongqing Grand Hospital to cure the disease."

　　"Is it Gan Hailong or even Rongchang police who directed all this behind the scenes?" Two women in the same boat can’t even believe such a guess.

　　After Li Qijun’s original wife died, she left a child. After being introduced, after he met Zhang Ruiying, the two sides had a good impression. They originally planned to get married and prepare to start a new life. Sun Shiqun, a 60-year-old woman, wondered if there was any chance to return to her disabled daughter who lived alone …

　　After much consideration, Zhang Ruiying became more and more convinced that his judgment was not groundless. In a letter to "National People’s Congress, State Forestry Administration, Provincial People’s Congress, Provincial Forestry Department and Baoxing County People’s Congress", she pointed out bluntly: "The forestry public security bureau of Rongchang County, Chongqing, which handled the case, put informants at the weaknesses of farmers in mountainous areas, such as simplicity, poverty and weak legal awareness, and used money to induce local farmers to hunt and sell giant panda skins."

　　"They are the poorest, the most ignorant, the most desperate, and the most easily deceived people," said Zhang Ruiying. "For the poor people whose income is only a few thousand yuan a year, what is the temptation for informants to pay hundreds of thousands or millions of yuan?"

Image source @ vision china

Wen | Shu Du Zhi Che

In March, while BYD continued to sing all the way, subtle changes took place in the second echelon.

Guangzhou Automobile’s monthly sales exceeded 40,000, and Aion S and Y ranked third and fourth respectively in the vehicle sales announced by the Association.

At this year’s Shanghai Auto Show, the Hyper GT, which has been concerned by the industry for a long time, appeared. Previously, it was generally believed that the price was around 300,000, and the final price was 219,900, which stirred up a pool of muddy water.

Why did the new energy vehicle, which is in the midst of fierce fighting, kill a Guangzhou Automobile Ai ‘an?

Conclusion:

one

Guangzhou Automobile Aian was born with a golden spoon and undertook the best resources.

2

The management shares are centralized and have absolute right to speak.

three

The core technology market has obvious differentiation and strong competitiveness.

four

Product sales continued to climb and the development trend was good.

five

The price of the main model is about 150 thousand yuan, and it is difficult for ASP to climb the slope

six

The sales performance of higher-priced models is average, and the high-end products are blocked.

seven

Hyper GT released by Shanghai Auto Show is the key to break the barrier.

eight

GT model pricing is very radical, and the market outlook is worth looking forward to.

Development history and team

Guangzhou Automobile Ai ‘an is a new energy automobile company under Guangzhou Automobile Group. Founded in July 2017, it was originally named GAC New Energy Co., Ltd.,In 2020, it was renamed Guangzhou Automobile Aian New Energy Automobile Co., Ltd..

In 2021, Ai ‘an started mixed reform, completed asset restructuring and equity incentive, and introduced employee stock ownership platform and three strategic investors, namely Ai ‘an Fund, China Chengtong and China Southern Power Grid.

In 2022, Ai ‘an completed the shareholding system reform and completed the A round of financing in October.53 strategic investors were introduced, with a total financing of 18.294 billion yuan.

According to the plan, the listing will be launched at the end of 2023.

Born out of Guangzhou Automobile Group, Ai ‘an’s team is the backbone of Guangzhou Automobile Group.

Feng Xingya, chairman of the board

Since 2004, he has worked in GAC, and has served as management in brands such as GAC Toyota, GAC Mitsubishi and GAC Fick.

General Manager Gu Huinan

He has been engaged in the automobile industry for 34 years and served as the core technical backbone of Guangzhou Peugeot, Dongfeng Honda Engine Factory and GAC Toyota. He has 14 invention patents and successfully traded many explosive models. Engine, vehicle, intelligent network technology experts.

Zheng Chunqi made VP by wisdom.

He has been engaged in the automobile industry for 29 years, and has worked in French, Japanese and private brands successively. He is a practical expert of Honda’s lean production and leads the construction of the core industrial cluster of Industry 4.0.

Xiao Yong sales VP

Wuyang Honda, with 15 years of supply chain experience, has created a world-class supply chain system of Guangzhou Automobile’s own brand and is the founder of Guangzhou Automobile’s own brand marketing system.

Cao weibing finance VP

He has served as the chief financial officer of the research institute and the head of Guangzhou Automobile Investment Department, led many mergers and acquisitions, has rich M&A experience, and is a core member of the H-share listing of Guangzhou Automobile Group.

Xi Zhongmin technology VP

Engaged in the automobile industry for 26 years, he was the core technical backbone of Guangzhou Automobile Chuanqi, led the technical development of EV+ICV, and had rich experience in supply chain and cost control.

The core team’s ability map is perfect, and they all have rich experience in the automobile industry.Moreover, there is an important factor. Most of the management have the experience of working in Guangzhou Automobile Chuanqi, and they are familiar with the company culture and work rhythm and cooperate smoothly. This is also much less running-in time than other entrepreneurial teams.

In terms of equity relations,After the completion of the A round of financing, GAC is still an absolute shareholder, holding 64.89% of the shares.In addition, Guangzhou Automobile’s Guangzhou Automobile Passenger Car holds 12% of the shares. The total share of real external investors is only 19.37%.

It is worth noting that before and after the A round of financing, the biggest change in shareholding ratio was Guangzhou Automobile Group, which shows that the financing transfer is mainly the shares of Guangzhou Automobile Group.

core competitiveness

As an important independent brand of Guangzhou Automobile Group, Guangzhou Automobile Ai ‘an was born with a golden spoon and received many resources from Guangzhou Automobile Group.

The first is financial support.Since its establishment in 2017, the first round of financing has been completed only after the start of mixed reform. After its establishment, all the work has been promoted almost simultaneously, and the first phase of factory construction with an investment of 4.697 billion and a production capacity of 200,000 vehicles per year has been started; The opening of the first experience center and so on. Before completing the A round of financing, Ai ‘an has completed the second phase expansion and commissioning of the intelligent ecological factory, and completed the commissioning of the second intelligent manufacturing center.

Followed by resource support.At the beginning of its establishment, it signed a strategic cooperation agreement with Tencent, and Ma Huateng personally attended the signing. Subsequently, it signed an intention agreement with eight dealers to build a store.

The support of resources is not just cooperation.Ai ‘an can undertake the research, development, production and marketing foundation of Guangzhou Automobile Group.Relying on the Automotive Engineering Research Institute of Guangzhou Automobile Group, it can integrate the global R&D network; Establish long-term and stable strategic cooperation with top suppliers in the world; Undertake the production mode and marketing system of GAC.

In terms of technology, GAC has accumulated in the fields of hybrid and car Internet. It has released the first medium-heavy hybrid vehicle in China, and realized the in-vehicle Internet technology. Relevant technical exploration can be directly applied to Ian.

With the empowerment of GAC, Ai ‘an undertook the vertical industry consolidation model. In the annual report, GAC said that it will accelerate the establishment of a vertically integrated new energy industrial chain layout of "lithium mine+basic lithium battery raw material production+battery production+energy storage and charging and replacing services+battery leasing+battery recycling and step utilization".

Ai ‘an chose the technical route of "EV (pure electric) +ICV (intelligent networking)".

At present, the breakthrough of EV technology is obvious. Ai ‘an launched GEP, the exclusive platform for pure electricity. Gu Huinan revealed that the new model based on GEP3.0 has achieved mass production and has the characteristics of low cost and good NHV (noise, vibration and stability).

In 2020, Ai ‘an released a two-speed dual-motor "four-in-one" integrated electric drive. The value of this technology is that it can accelerate 100 companies to less than 2 seconds.The Hyper SSR supercar released at the end of last year, the official said that the acceleration of 100 kilometers was 1.9 seconds.

In 2021, Ai ‘an released "magazine battery" and sponge silicon anode battery technology.Among them, "magazine battery" mainly overcomes the safety of ternary lithium battery, and public information shows that "magazine battery" can prevent acupuncture from catching fire. If the safety of ternary lithium battery is guaranteed, its advantage of high energy density can be further released. Officially, sponge silicon anode battery technology can reduce the volume and weight of lithium-ion battery cells by 20% and 14%, which will greatly improve the energy density of cells.At present, AION LX Plus can support 1008km endurance (CLTC).

In addition, in terms of charging, Juwan Technology Research, a startup company hatched by Guangzhou Automobile Research Institute, has developed graphene-based super fast charging technology, which can achieve the highest charging speed of 6C rate. At present, the 6C version of AION V Plus model has been listed.The official said that it can fill 80% in 8 minutes, and it can fill 207km in 5 minutes.

In the field of ICV, Ai ‘an has launched ADIGO intelligent driving interconnection ecosystem and Che Yun integrated electronic and electrical architecture. In 2021, Ai ‘an released the ADIGO 4.0 system. Intelligent driving is a self-developed L4 scheme in cooperation with Huawei, Didi and Baidu. It is estimated that 1,000 L4 demonstration vehicles will be launched in the past two years, and it is planned to achieve large-scale application by 2025. Also in 2021, Ai ‘an also launched Che Yun’s integrated centralized computing electronic and electrical architecture "Spirit Architecture", which is planned to be mass-produced this year and becomeChe Yun integrated centralized electronic and electrical architecture, the first mass production in China.

On the key technological breakthrough, Ai ‘an used the way of independence+joint venture and cooperation to fill the shortcomings and ensure the core components to be self-controllable. Therefore, Ai ‘an has many bright spots in the three-electricity technology, and in the fields of intelligent cockpit, the experience has been improved faster through cooperation.

Product performance

Since its establishment, Aeon has released Hyper GT(2022.12), Hyper SSR(2021.9), AION LX (2019.10)/LX Plus (January), AION V (2020.6)/V Plus (September), AION Y(2021.4) and AION S (January). Among the delivered models, each model is divided into multiple versions, which basically covers the main price range of 150,000-500,000.

The earliest S and Y series are still the absolute main force of sales. S is a mid-range car, and the current price range is between 146,800 and 165,800; Listed in 2019, it still maintains strong competitiveness. According to the data of the Federation, last year, the S series was always on the list.In March of this year, the S series rushed to the third place, surpassing Hongguang MINI, Model 3 and BYD Han.

Y series is a compact pure electric SUV, which was released in April, 2021. At present, the price range is between 119,800 and 153,800 yuan. The Y series is very cost-effective, and the price of 610km battery life is only 153,800 yuan. You know, the maximum battery life of Model Y is only 594KM, and Tucki G3 doesn’t even have a 600km version. Both models are expensive. In terms of sales volume,Y series can wrestle with BYD Tang Heyuan series, and it was also on the list last year. Sales in February and March this year have been the top five.

But,Outside the S and Y series, the sales of other series of Ai ‘an are not satisfactory.The sales of AION V series, another SUV model, struggled on the edge of the Federation list. It fell out of the list many times in 2022 and has not been on the list since November; AION LX didn’t even make the list.

This is not a good signal, although it has become the top 5 new energy sales with S and Y series, killing a number of new forces. However, these two models are generally below 160,000, and the brand market appeal of the higher price segment has not been clearly demonstrated.

What people are looking forward to is the Hyper series, which is positioned in the super run. From the brand naming, the Hyper series has obviously jumped out of the original naming rules, and the latest Hyper GT has been set at 219,900 yuan.Such a low-priced GT coupe has a rotor door and a three-stage tail, which is obviously laid out to a higher price segment by means of low price and high allocation.It may make Ai ‘an have a different performance and drive it to break through the high-end barrier.

Financial performance

According to the published data, the sales volume of GAC Ai ‘an in 2019, 2020, 2021 and 2022 reached 42,003, 60,033, 120,155 and 271,156 respectively.Both are doubling the growth rate.

Due to the increase in sales, revenue will inevitably rise. In the last four years, the revenue was 5.234 billion yuan, 7.61 billion yuan, 17.265 billion yuan and 38.703 billion yuan respectively; The growth rate has doubled in the last two years. Ai ‘an’s revenue has accounted for 35% of GAC’s total revenue, and it is getting closer to GAC Chuanqi, and is becoming another pillar of its own brand.

But the problem is,Ai’ an is still supported by cost-effective explosions, and ASP has been maintained at 120,000-140,000, which is slightly lower in 2022 than in 2021.Cost-effective explosions are difficult to improve profit margins, coupled with the large investment in research and development in the early stage, the cost of all kinds of cars has increased, and the loss of Ai’ an is also difficult to avoid.

Due to Guangzhou Automobile’s vertical integration strategy, it needs to invest more money in the industrial chain. For the purpose of raising funds in Guangzhou Automobile’s A-round capital increase project, Ai ‘an said that it will focus on the research and development of new products, the research and development of new generation batteries and electric drives, the industrialization construction, and the research and development and industrialization layout of core technologies such as intelligent driving, intelligent cockpit, energy ecology and capacity expansion.

It can be seen that the battery, intelligent driving and intelligent cockpit are not subject to people, and it is expected to extend further upstream.

There is still great uncertainty about success. After all, Aeon is still extremely dependent on AION S and Y series. Although these two models are very eye-catching, the progress of leaping to the middle and high end is not very smooth. The ultimate goal of comprehensive car companies like GAC is the product layout in the full price range and they are all competitive. At present, car companies have generally encountered obstacles from the low price range to the high price range, and this is also the key point of Aeon.

Briefing:

References:

• 1. Guangzhou Automobile Group Financial Report, Guangzhou Automobile Ai ‘an official website, and Travel Association.
• 2. GAC Ai ‘an mixed reform and landing, electric brand incubation accelerates Oriental fortune securities Research Institute.
• 3. Raise 18.294 billion yuan, and the post-investment valuation exceeds 100 billion yuan! Science and technology innovation board Daily.
• 4. Guangzhou has rushed out of a unicorn with a valuation of 39 billion investment circles.

Webmaster’s House (ChinaZ.com) August 29th news:This morning,XPENG MotorsHe Xiaopeng, the founder, chairman and CEO, announced an exciting news: Xpeng Motors’s model.MONA M03Mass delivery is about to begin. To celebrate this milestone, the government released a large number of promotional videos, showing the spectacular scene of the new car off the assembly line and the exciting moment to start shipping.

Since its listing, MONA M03 has been enthusiastically sought after by the market for its positioning as "a smart pure electric hatchback that young people love". In fact, within 52 minutes after the launch of this model, its large order volume quickly exceeded 10,000 units, showing its market enthusiasm.

MONA M03 has a body size of 4780/1896/1445mm and a wheelbase of 2815mm, which has obvious competitive advantages in the compact pure electric car market. Xpeng Motors’s brand-new design language is adopted in appearance design, and the wind resistance coefficient is as low as 0.194, making it a pure electric hatchback car with wind resistance at present.

In the interior, the traditional instrument panel is cancelled, and only a large screen is set on the center console, which greatly reduces the physical buttons and provides a simple and technological driving environment for drivers.

In terms of intelligent configuration, M03 is equipped with a 15.6-inch ultra-clear screen, built-in 8155 cockpit chip and 16GB of large running memory to ensure the smooth operation of the locomotive system. At the same time, the sound system has also been fully upgraded, providing users with a leapfrog listening experience.

In terms of power system, Tucki M03 offers two kinds of motors: 140kW and 160kW. With 51.8/62.2kWh lithium iron phosphate battery, the cruising range under CLTC can reach 515/620km, and the energy consumption per 100 km is as low as 11.5kWh. In addition, the M03Max with high-level intelligent driving ability in the city is expected to be delivered after the Spring Festival in 2025, which will further consolidate Xpeng Motors’s competitiveness in the field of intelligent driving.

(reporting)

1905 movie network news Recently, the film released the ultimate preview of "Misplaced Love", which revealed the plot line of Lao Jin and Nana’s father and daughter for the first time, and unveiled the family of origin problem hidden behind the girl murder from a new perspective. The film will be released nationwide on November 25th, and the pre-sale has started.

The ultimate announcement of the new release is different from the past, and the image of Laojin (ornaments) is no longer just a father who simply revenges his daughter. Under the anger of his father’s revenge for his daughter, the wounds of family of origin, which were concealed behind the murder, were torn apart. The girl was killed with 17 knives, and her father, Lao Jin, was furious at his daughter’s bad news. He chased the murderer for thousands of miles and missed the funeral. Finally, he didn’t even know where his daughter was buried. In the face of his ex-wife’s hysterical curse "May God repay you" and the questioning and anger of people around him, "Do you really love her?" "You don’t love her at all," Lao Jin asked his heart. "There are so many things I can’t say," but late repentance can’t make up for the lack of love. The truth is confusing. It seems that the lack of love in growing up is inextricably linked with Nana’s death. Nana’s death is a punishment for Laojin’s lack of fatherly love? Is family of origin the first stab at Nana? The truth is far more complicated than it seems, waiting to surface.

Since the premiere of the film, it has been well received by people in the industry, the media and film critics, and even directors, actors, actresses, etc. have shared their feelings of long articles on social platforms and started Amway spontaneously.

Across the Furious Sea combined the topic of family of origin with the types of crimes, and the director stated in the interview, "There are countless examples and introductions in life. It is definitely not a good work to transfer what happened in real life to creation, and the role of living in creation is in the bones. To find and open up the desired expression in the creative ontology, it is necessary to inject some vitality into the film, and ultimately it is the audience’s thinking about it. "

In the face of the deep digging of the family of origin issue, Bo Huang, who plays Laojin, has a profound interpretation and feeling. In the final preview, Laojin’s psychology is very complicated when he cries in the cemetery. He has remorse in his heart, but there are also elements to alleviate his guilt. Bo Huang talked about the understanding of the role and said, "Laojin’s strong desire for revenge has something for his daughter, but it also comes from something beyond the feelings of father and daughter. He can’t agree with the fact that his daughter was stabbed 17 times, which goes beyond the death of his daughter itself. His revenge is more to defend his dignity and dignity. " The complexity of human nature is vividly displayed in this misplaced relationship between father and daughter.

The rise of new energy vehicles is a foregone conclusion, and car companies can only go further if they follow the trend. Even the national team that makes cars has begun to build trams. It is an electric off-road launched by science and technology.Mengshi Technology is a new energy automobile company founded by Dongfeng Motor in 2022.

What is the quality and strength of trams built by old state-owned enterprises? Just look at Warrior 917. Warrior 917 has two models, namely extended range version and pure electric version, and their prices are 637,700 and 697,700 respectively. At the recent Chengdu Auto Show, the Warrior 917 surprised everyone as soon as it appeared.Warrior 917 looks like an armored vehicle, and the performance and configuration of the whole vehicle are enough to make most trams lag behind.

As long as the money is in place, it is easy to say how much motivation is needed. The extended-range version of the Warriors 917 has 816 horsepower, while the pure electric version has 1088 horsepower, and both models use four-wheel drive. 816 horsepower is the first echelon in the power of new energy vehicles.Warrior 917 not only has good start and acceleration performance, but also has excellent off-road performance.

Even in the wild where there is no road, Warrior 917 can drive freely. Obviously, the power of warrior 917 is worthy of the word warrior.Its strong power is a reflection of Dongfeng Motor’s profound strength.

In terms of battery life, the extended-range version of the Warrior 917 has a pure electric cruising range of 200 kilometers, while the pure electric version has a cruising range of 505 kilometers. For the extended-range version of the Warrior 917, the pure electric cruising range of 200 kilometers is enough to travel smoothly in the urban area.Even in long-distance or field conditions, the range extender with a displacement of 1.5L can provide long endurance support for the Warrior 917.

For the pure electric version of the Warrior 917, the pure electric endurance of 505 kilometers is not excellent in the tram.But it is also enough to travel smoothly in most parts of the country.

Users who choose off-road vehicles are bold in character, because off-road vehicles themselves reveal unique wildness. The Warrior 917 car body adopts a variety of concave plane designs, with anti-collision beams at the front, spare tires at the rear and high-strength shelves at the top of the car body. The appearance of Warrior 917 is serious and hard.It looks like a beast ready to go, and people have to be afraid of it.

In terms of size, the Warrior 917 is a medium and large S.UV, its length, width and height are 4.987 m, 2.080 m and 1.935 m respectively, and the servicing quality of pure electronic version is 3.293 tons. Obviously,Warrior 917′ s interior space is spacious, and users can get good comfort in the car. Besides,3.293 tons of body letWarrior 917As steady as Mount Tai, sitting in this medium and large SUV is naturally full of security.

600,000-class domestic off-road vehicle, its configuration is enough to surprise everyone. Like the power and appearance, the configuration of the 917 can also be left behind by peers. It can be said that the configuration that new energy vehicles should have,There are basically Warriors 917, and there are other configurations that most trams don’t have.

For example, the Warriors 917 has high-end configurations such as night vision system, active DMS fatigue monitoring, and in-vehicle vital signs monitoring. Because it is an off-road vehicle, the Warrior 917 is also equipped withWading induction system, electromagnetic induction suspension, air suspension, variable suspension adjustment and other configurations.

In addition, the interior of the Warrior 917 is made of genuine leather, such as the steering wheel and seats.The leather texture is really beyond the reach of ordinary interiors.

Warrior 917 has excellent off-road capability, and its hard and serious appearance can give users a full sense of security. At present, there are only a handful of new energy vehicles on the market that can give users such a sense of security. In addition to having hard power,Warrior 917 also has luxurious configuration, which is not only the sincerity of Dongfeng Motor, but also the strength of domestic new energy vehicles.

How about warrior 917?

Welcome everyone to express their opinions!