A few days ago, the Ministry of Industry and Information Technology released the 355th batch of "Announcement of Road Motor Vehicle Manufacturers and Products", including many popular new cars that have been exposed for many times. Today, let’s summarize the new energy vehicles in this batch, among which Guangzhou Automobile bZ4X, Ariya, Ideal L9, AITO Wenjie M7 and other vehicles have some information exposure. Let’s take a look.
It should be noted that in order to simplify your reading, we will no longer describe the appearance design, modeling and other aspects of the new car, but only provide the published core parameters of the new car for your quick browsing.
In addition, users who want to see the joint venture brand traditional fuel vehicle articles please click (here); Users who want to see their own brand of traditional fuel vehicles please click (here).
The length, width and height of Guangzhou Automobile bZ4X are 4690/1860/1650mm and the wheelbase is 2850mm, respectively. There are two types in tyre size: 235/60 R18 and 235/50 R20, and the kerb quality is divided into two drives according to different configurations: 1865/1905kg; Four-wheel drive 2000/2035kg two versions, all models are 5-seat layout.
In terms of power, the two-wheel drive model uses a motor with a peak power of 150kW, while the four-wheel drive version consists of a motor with a peak power of 80kW before and after. The motors are all provided by Aisin, and the lithium battery is provided by Contemporary Amperex Technology Co., Limited.
Ariya has a length, width and height of 4603/1900/1658mm and a wheelbase of 2775mm, respectively. Tyre size has two types: 235/55 R19 and 255/45 R20. According to different configurations, the kerb quality is divided into two versions: 2106/2116kg; Four-wheel drive: two versions of 2245/2269kg, and all models are 5-seat layout.
In terms of power, the maximum power of the two-wheel drive version is 178kW, and the four-wheel drive version is equipped with a motor with a maximum power of 160kW at the front and rear axles. The motor is provided, the battery is ternary lithium battery, and the supplier is automobile.
The length, width and height of the Euler punk cat are 4749/1989/1725mm respectively, and the wheelbase is 2915mm. There are 255/50 R20 and 265/45 R21 in tyre size, with a curb weight of 2350kg and five seats.
In terms of power, in addition to the previously declared version of 220kW, this time, a new version using a motor with a maximum power of 180kW is declared, which is provided by United Electronics and the battery is a ternary lithium battery provided by Contemporary Amperex Technology Co., Limited.
Feifan R7
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The length, width and height of Feifan R7 are 4900/1925/1655mm and the wheelbase is 2950mm, respectively. There are four types of tyre size: 235/50 R20, 255/45 R20, 235/45 R21 and 265/40 R21. The kerb quality is divided into two versions according to different configurations: 2168/2210kg; Four-wheel drive: 2310kg version, all models are 5-seat layout.
In terms of power, the maximum power of the two-wheel drive version is 250kW, and the four-wheel drive version adds a motor with a maximum power of 150kW to the front axle. The front axle motor is provided by United Electronics, the rear axle motor is provided by Huayu, and the battery is a ternary lithium battery. The supplier is the times. According to the public information, the car will be able to support the power exchange mode.
The length, width and height of Fengshen E70 PRO are 4790/1725/1530mm respectively, and the wheelbase is 2700mm. Tyre size is 205/50 ZR17, and the kerb quality is divided into two versions: 1502/1537kg according to different configurations; All models have a 5-seat layout.
In terms of power, the new car uses a motor with a peak power of 110kW, which is provided by Foday Power, and the battery is lithium ternary battery and lithium iron phosphate battery provided by Xinwangda.
Air ev is divided into two sizes: two-seat version (standard axis) and four-seat version (long axis), in which the length, width and height of the two-seat version are 2599/1505/1631mm and the wheelbase is 1635mm； respectively; The length, width and height of the four-seat version are 2974/1505/1631mm and the wheelbase is 2010mm respectively. All models in tyre size are 145/70 R12. In terms of kerb quality, the two-seat version is divided into two versions: 760/818kg. The four-seat version is divided into three versions: 815/860/888kg, and the whole model is divided into two layouts: 2/4 seats.
In terms of power, the two-seat version uses a motor with a peak power of 30kW, which is provided by Zhejiang Fangzheng and Ningbo Shuanglin. In addition to this 30kW motor, the four-seat model will also provide a version using a 50kW motor, and the suppliers are both the above two. As for batteries, all models use lithium iron phosphate batteries, and the suppliers of energy storage devices are composed of five suppliers: Huating Power, Guoxuan Hi-Tech, Keyixin Power, Contemporary Amperex Technology Co., Limited and Penghui Power.
The length, width and height of Yanling S3 are 3162/1498/1585mm and the wheelbase is 2050mm, respectively. Tyre size is 155/65 R13, and the kerb quality is divided into two versions: 693/740kg according to different configurations. All models have a 4-seat layout.
In terms of power, the new car uses a motor with a peak power of 20kW, which is provided by Zhejiang Fangzheng Motor, and the supplier of energy storage device assembly is Jiangxi Ganfeng Lithium Battery, with a built-in lithium iron phosphate battery.
The ideal L9 has a length, width and height of 5218/1998/1800mm and a wheelbase of 3105mm, respectively. Tyre size has 255/50 R20 and 265/45 R21, and the curb weight is 2520kg；; At present, the declared vehicle type is 6-seat layout.
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In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 110kW, which is provided by Sichuan Ideality Xinchen Technology Co., Ltd., and the supplier of energy storage device assembly is Contemporary Amperex Technology Co., Limited, with a built-in ternary lithium battery, with a total capacity of 42.6 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 175km.
The length, width and height of Tanyue GTE are 4595/1860/1664mm and the wheelbase is 2731mm, respectively. Tyre size is 235/55 R18, and the curb weight is 1856kg；; At present, the declared vehicle type is 5-seat layout.
In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.4T gasoline engine is 110kW, which is provided by-,the supplier of energy storage device assembly is-,and the built-in ternary lithium battery is provided by Contemporary Amperex Technology Co., Limited, with a total capacity of 13 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 46km.
The length, width and height of AITO boundary M7 are 5020/1945/1775mm and the wheelbase is 2820mm, respectively. Tyre size is 255/50 R20, and the curb weight is 2340kg；; At present, the declared vehicle type is 6-seat layout.
In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 90kW, which is provided by Chongqing Xiaokang Power Co., Ltd., and the maximum power of a driving motor is 200kW. The supplier of energy storage device assembly is Sichuan Times New Energy Technology Co., Ltd., and the built-in ternary lithium battery is provided by Contemporary Amperex Technology Co., Limited with a total capacity of 40.06 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 150km.
The length, width and height of Tiggo 8 Plus Kunpeng e+ are 4722/1860/1754mm and the wheelbase is 2710mm respectively. Tyre size is 235/50 R19, and the curb weight is 1908kg；; At present, the declared vehicle type is 7-seat layout.
In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 108kW, which is provided by Automobile Co., Ltd.. The energy storage device is ternary lithium-ion battery, and the manufacturers of monomer and assembly are Hefei Guoxuan Hi-Tech Power Energy Co., Ltd.. According to the lettering on the lower right of the tailgate, a four-wheel drive system will be added to the new car.
Through the full text, it is not difficult to find that most of the models appearing in this paper are brand-new models, especially and have finally come up with brand-new pure electric vehicles with full competitiveness, while brands such as Xiang and AITO are constantly innovating and further expanding their product lines. Since all the new cars have been announced by the Ministry of Industry and Information Technology, it will be 2-3 months before the fastest time to go on the market. If you have a favorite model, you might as well get ready to buy a car. Remember to keep an eye on the reports of our 58 cars.
In July, the rescheduled 2020 Kyushu Exhibition will finally be launched as scheduled!
From July 10th to July 12th,
Flyaudio flying songs in this year’s twists and turns exhibition
What surprises did it bring — —
What driving tools have been developed?
What new trends are on display?
Come to booth B11673 Feige in Hall 8,
Let you experience the most in-vehicle artifact on the spot!
But before that,
Follow the little song to see this wave of Reuters first ~ ~ ~
What are the good things on display at the Kyushu Exhibition in 2020?
Xenon2 intelligent music lathe
One of the heavy products on display — — Xenon2 intelligent music car! In terms of intelligence and sound quality, Feige has always been at the forefront of the industry, taking the lead in leading a number of industry-leading products. This time, the second-generation music car products will be built again, bringing new vitality to this sluggish market this year!
YEATION car products, which debuted for the first time, will bring many surprises in hardware configuration, workmanship quality and function upgrade. The original imported sound quality hardware doubles the expressive force of car music; On the next LEVEL of screen material, the screen color is more impactful; "Gold" chassis, high-end quality; Equipped with the latest system/software, etc., keep up with the update of the times!
Highlights of product experience:
Professional quantum dot screen is clearer
Italy imported fever class AB power amplifier.
Japan imported 24bit independent DSP.
·Flyaudio special black diamond sound quality capacitor
Feige "Sound Pro』" sound quality system
Standard Bluetooth 5.0 stronger quick connection
6-channel Line-out output expansion power amplifier
GT2 panoramic navigation integrated machine
Following the launch of GT1, the first panoramic navigation integrated machine under Flyaudio Feige last year, after a year, GT2 panoramic navigation integrated machine came on fire. At the Kyushu Exhibition in Shenzhen in July, GT2 was first tested by the national public! From in-car entertainment to travel safety, Flyaudio Feige has been making great efforts to create differentiated and high-quality in-car products, constantly expanding the depth of the field, and comprehensively developing in-car weapons to escort car owners in all directions!
Flying song GT2 panoramic navigation integrated machine integrates the high-quality functions of intelligent car+360 panorama, and "intelligent car+360 panorama+rich driving function+high-quality sound effect" to realize the car+panorama function in one step!
Highlights of product experience:
360 panoramic multiple driving modes
"4+1" five-channel high-definition video input
Built-in native stage 360 decoding system
Sony 225 fisheye camera has a good view.
New high-performance intelligent control platform
Support MiPi DVR/AVM simultaneous recording.
Standard Bluetooth 5.0 stronger quick connection
360 panoramic decoding all-in-one machine
Since there are new products on display, there are naturally 360 panoramic products. In the aspect of 360 panoramic product layout, Flyaudio has been comprehensively researched and developed in recent years, from Nightcrawler to SV1, from protocol all-in-one to decoding all-in-one to meet the modification needs of different groups of people.
This time, a variety of 360 panoramic products were also exhibited, among which the 3D version of Lexus 360 panoramic decoding integrated machine was the special car product that attracted much attention this year. I look forward to the experience of the majority of car owners and friends!
Highlights of product experience:
Opening and closing door animation reminder
Turn on the machine and look around 360 degrees.
Four rounds of simultaneous display to see the details
3d/2d multifunctional view
Support the radar trigger of the original vehicle
Support four-way driving recorder
Personality setting of special car model license plate
Besides new products, what else is there to watch in Feige booth?
Music car audition room, feel 3 times the sound quality of MAX!
Compared with the previous exhibition layout, Feige designed a "Music Car Machine Audition Room" in the booth, and visually compared the sound quality expression of X2 in all directions.
As a highlight of this Flyaudio Feige booth, it is the best X2 product experience besides the car show. It’s better to say that a thousand is not as good as a minute’s experience on the spot. In 2020, a new generation of music car will fly, which will be shocking!
We can’t talk about it anymore,
That’s enough spoiler for today.
More exhibitions are wonderful,
Welcome to the booth B11673 Feige in Hall 8 of Shenzhen Kyushu Exhibition on July 10th.
Cctv news Online celebrity = grandstanding and making a lot of money. I believe this is what most people know about online celebrity.
Their popularity is magnified by the network because of their own characteristics, which is in line with netizens’ psychology of aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities".
The name "online celebrity" is not a shield for evil, but should represent responsibility and responsibility. So, when you want to be a traffic online celebrity, first ask yourself whether you are ready to take responsibility for your words and deeds, and don’t let the "online celebrity" bias the social values.
Below, Xiaobian collects some recent online false demonstrations about online celebrity’s social media.
First, your unpatriotic appearance is really ugly!
Case: Tiger Tooth Anchor @ Lige OvO openly tampered with the music score of the national anthem in the live broadcast, expressed the content of the national anthem in a hippie way, and took the national anthem as the "opening song" of his so-called "online concert".
The result: Huya live broadcast platform announced the handling result of this matter on the official Weibo: Huya platform decided to ban the live broadcast room of the anchor Rico from now on, freeze the live broadcast account of the anchor Rico, remove all relevant video works and carry out rectification education. Li Ge, the anchor, also apologized on Weibo.
Tips: The national anthem is the symbol and symbol of the country. All citizens and organizations should respect the national anthem and safeguard its dignity. Internet space is not a place of extra-legality, and it is also necessary to abide by the law and stress morality.
Second, blame me for being too beautiful? !
Case: Recently, a large area of disorderly grass in Hangzhou Binjiang has become a "punching place in online celebrity". However, when many people come to take pictures, they either step on it or sit in it. The original "makeup" that stood upright has now been overwhelmed … …
Three years of hard work, only three days of destruction! Aunt Zheng, who manages this flower field, was very distressed to see this scene. She said, "You people who take photos take beautiful photos, but your behavior is ugly."
As a demon, in order to protect the roots of the grass, the gardener reluctantly cut off all the indigo plants with two months of flowering.
Tips: it is good to find the right way to love beauty, and everyone is good ~
Third, it is a natural heritage, not a "background wall" for taking pictures.
Case: In August this year, the vibrato video of two tourists trampling on colorful Danxia rock mass was spread on the Internet. The photographer maliciously destroyed the Danxia landform, knowing that the landform resources are very precious and the surface layer is soft, and it will take 60 years for a footprint to be restored, and the vibrato was "showing off".
The result of making a demon: users crusade and shake the audio and video to delete. At present, all four suspects have surrendered. Zhangye Municipal Foreign Affairs Office issued a notice: relevant experts have been invited to identify the geology and geomorphology, and the scenic fence will be investigated.
Tips: Good things should be protected together. Don’t think that the masses have low tastes like you.
Fourth, did you borrow 500 courage from heaven?
Case: A Tik Tok user in Guiyang openly defied the police in the video. The man in the video looked disdainful and shouted to the camera: Come and get me, with an arrogant laugh.
The result of being a demon: showing off the video has become a clue to solve the case. It is illegal to openly provoke the police. Surprisingly, after the masses reported it, the police found that the arrogant man turned out to be a car thief during the investigation, and recorded a video after stealing. Two days after the video was uploaded, the man was arrested in the police station.
Tips: Don’t underestimate justice, let alone provoke the law.
Netizen reported, public opinion condemned, platform title, online celebrity apologized. Bad demonstration cases have been punished as they should, but incidents of low-quality online celebrity misconduct still occur repeatedly.
It’s time to say no to vulgar online celebrity!
Governance at the national level:
According to the website of the State Administration of Radio, Film and Television, on August 14th, the State Administration of Radio, Film and Television announced the consolidation of the rectification effect on audio-visual websites: administrative punishment of warning and fine for the problems existing in Aauto Quicker, Today Headlines, Watermelon Videos, Tik Tok and Volcano Videos.
Since the beginning of this year, the State Administration of Radio and Television has conscientiously implemented the responsibility system for ideological work, severely punished a number of illegal websites for spreading harmful programs, and led Internet audio-visual program production and dissemination enterprises to thoroughly clean up harmful programs, applications and accounts on a large scale, and seriously investigated the responsibility of the responsible persons of relevant websites.
Related websites have also made corresponding responses. For example, Tik Tok will regularly issue penalty notices for illegal accounts and contents.
Personal awareness should also be followed up:
According to Haima Yunda data, online celebrity, a vegan human on Tik Tok platform, accounts for the highest proportion in the overall online celebrity, reaching 49.1%. The publishers of such content are neither stars nor mature online celebrity. Before the rise of Tik Tok, these people had no popularity or fan base on the Internet, and they relied entirely on Tik Tok platform to accumulate fans and popularity. In fact, in the process of using social platforms, people, as the audience, also play the role of online celebrity. What we publish on social platforms has an impact on our social circle. Generally speaking, everyone can’t ignore their influence on network communication, and the spread of positive energy is around.
I look forward to you on the Internet, being a quality online celebrity!
Some time ago, Aauto Quicker successfully listed on the Hong Kong Stock Exchange, and its market value exceeded one trillion, successfully rewriting the pattern of Internet companies in China. On the day of listing, Internet giants such as Pan Luan, Jin Yechen, Zhuang Minghao, Li Tianhua, etc., together with the big names in the investment field, broadcast live on the video number to share their views on Aauto Quicker IPO and the logic of "short video+live broadcast" to attract capital. This article is a summary of the live broadcast that night, with a total of 4888 words, hoping to help you.
On February 5, 2021, Aauto Quicker, the "first short video", landed on the Hong Kong Stock Exchange.
On the evening of the same day, Pan Luan, a well-known science and technology critic, launched a live broadcast of Aauto Quicker IPO, and shared their views on Aauto Quicker IPO and the logic of "short video+live broadcast" to attract capital together with Internet industry and investment leaders such as Gao Chuangfu partner Jin Yechen, former Baidu P9 architect Li Tianhua, former Jingwei China investor Zhuang Minghao and former DCM investment vice president Hu Boyu.
Below, 5000 words of super-long refining dictation are presented:
Pan chaos:When Aauto Quicker didn’t go public yesterday, Zhuang Minghao made a remark in the group, which I thought was particularly good. He said that everyone has not yet agreed on many things, but only reached a full consensus on the price. Two minutes after the IPO in Aauto Quicker opened today, the price soared from 110 to 330, and the oversubscription should be more than 1,000 times. It seems that the retail funds have been frozen by more than 1 trillion. This is a record high. Now, Aauto Quicker’s market value of one trillion yuan is more than the sum of one-third of Maotai, one-fifth of Ali, one-sixth of Tencent and Xiaomi Netease, followed by three and a half bilibili, nine Iqiyis and fourteen Weibo, which is also equivalent to the sum of the market value of the whole A-share media.
Zhuang Minghao:The enthusiasm of the market really shocked me, but the listing of this super-large company actually represents something behind it. Aauto Quicker is not over yet, and there may be something bigger soon, and an era is coming.
Li Tianhua:Aauto Quicker’s valuation of $200 billion, I personally feel that it has basically eaten up the room for growth in one year, but Aauto Quicker’s imagination is still very large. The development cycle of the Internet in the past has proved one thing: when a super platform can achieve 300 million daily activities, there will be huge space for information networks, industrial networks and media networks.
To ask whether the valuation of Aauto Quicker’s $200 billion is reasonable, let’s take the simplest example: before Aauto Quicker was listed, bilibili was a product with a daily life of 50 million and a monthly life of about 220 million, and it could be estimated at $50 billion. Last year, Aauto Quicker was an App with a daily life of 280 million and a monthly life of 700 million. According to this multiple, the market value of 200 billion US dollars is completely reasonable.
Li Tianhua:According to the current daily living level, compared with the user income range of 250 million to 300 million per day of standard Baidu in the past ten years, the advertising fee in Aauto Quicker can now reach more than one hundred million per day, especially in the case that Aauto Quicker Daily Living is more than one hundred million yuan more than mobile phone Baidu, there is still a lot of room for realizing advertising in Aauto Quicker.
Li Tianhua:When we consider the future growth trend of a platform and predict how much money it can earn and what scale it can grow to, we need to see clearly whether it earns money from the environment or its own business, that is, where the money comes from.
I think that the platform will start to make "valuable" content after finishing "interesting" content, which is a very effective core rule to help the platform retain users for a long period of time. From this logic, the core strategies of each platform in the next three to five years will focus on universal knowledge, and I believe Aauto Quicker will do the same.
Now I want to ask: how big is the pan-knowledge?
In the short term, there is a daily growth of 300%-500%, which is the same as the rapid penetration of short videos in 2015. This means that pan-knowledge can reach hundreds of billions of plates every year, and it can reach trillions in the next five years, which is basically such an interval. Aauto Quicker’s Gaori life has great opportunities in this respect.
To give the simplest example: the income of Netease’s excellent course was not as fast as it is now in August last year. Now, individuals have quickly achieved tens of millions of income a month from hundreds of thousands of income a month, which was unthinkable before. Nowadays, the individual economy is on the rise, and it is changing from a unidirectional economy to a multi-directional economy. Five years ago, we said that it was impossible for individual companies to make 50 billion to 60 billion yuan a year. Now, 20 billion to 30 billion yuan is very common, and Li Jiaqi or Viya have a net profit of 2 billion yuan a year.
In fact, there is a lot of room for knowledge creators now, and they can earn tens of millions or even hundreds of millions. Therefore, pan-knowledge is definitely a very big cake for Aauto Quicker, because there are many high-quality and talented creators in Aauto Quicker. Because the trend of talents precedes the trend of the market, I believe Aauto Quicker will do better and better.
Another space is light consumption. We can see that one of Aauto Quicker’s heavy businesses now is e-commerce, but Aauto Quicker is particularly restrained in this respect, and has been releasing water to raise fish instead of harvesting cakes. Aauto Quicker is the only relatively safe platform for private domain traffic, so KOL has a lot of bonuses here.
You can see that at present, there are many companies selling a chicken meatball on A-shares, with a flow of 3 billion to 4 billion yuan a year, which can be estimated as a hundred billion yuan. This is just a single product. In the future, if many new brands and single products are bound by Aauto Quicker, it will definitely make more room.
Jin Yechen:The monopoly problem is the concentration of different short video platforms. At present, it seems that the concentration of the first few is becoming more and more obvious. Tik Tok, Aauto Quicker and Video Number form the first echelon, and the gap with the second echelon is widening.
Last year, the number of video increased rapidly, with DAU exceeding 300 million, but most of the increasing users were not from Tik Tok or Aauto Quicker. At the same time, the pure adhesion between the new users and the existing users was very low, and the duration was the same. This shows that the market is still an incremental market, which makes it difficult to say who monopolizes it. Then from the business point of view, the businesses of Tik Tok and Aauto Quicker are more complicated, and the higher the business complexity, the less likely it is to be "defeated", so it is unlikely that one company will dominate in a short time, and the tug-of-war between the first three companies should last for a long time.
Li Tianhua:Content distribution can never be monopolized by one company. It is a business type with head effect. Different platforms occupy different categories in essence and have different mental status in everyone’s mind. Therefore, it is very difficult to make another Aauto Quicker from the category of Aauto Quicker, which cannot be copied, because Aauto Quicker is an endogenous growth force. Like Baidu Post Bar, it is not a business operated by external strategies, which conforms to the working principle of nature.
In the history of Internet in China, an APP that has lived for 300 million days has not collapsed in a short time, because it has already had the scale effect.
On the other hand, absolute monopoly can only be achieved through network effect. Facts have proved that the index of network effect is bigger than the index of scale effect. All the companies that have grown up in recent years with more than 10 billion US dollars and 100 billion US dollars are all businesses made up of network effect and scale effect, without exception. This is because the power of the individual is infinitely magnified in the transition stage of the network from online to dense, and then to functional now, so the individual can quickly drive a lot of influence.
Jin Yechen:Aauto Quicker’s network effect has always been underestimated, but we can’t find a very balanced model to evaluate it. For example, has the two-way attention and two-way interaction of so many users in Aauto Quicker been transformed into long-term retention? Tik Tok said that he has it, but he relies on a lot of content and a very efficient recommendation algorithm. Looking at the data, the two numbers are the same, but the logic or long-term operation philosophy reflected behind it is completely different. Although they are all retained, they do not reflect the same user value.
Why did Aauto Quicker upgrade to 8.0?
My first reaction is that Aauto Quicker wants to sell advertisements-because there is no way, the capital market is relatively short-term, quick and direct, that is, it depends on how much income you have, how many months you live and how long you have. Therefore, Aauto Quicker should enlarge the part of scale effect so that people can see it, that is to say, it proves that it has scale effect, but it does not mean that the value of Aauto Quicker’s network effect is correctly evaluated.
Li TianhuaContent-based distribution platform, in fact, if the content is positioned and distributed efficiently, it has a core product value chain, that is, four elements, one is production, the other is distribution, the other is consumption, and the other is realization, forming a closed loop. The more you produce, the better, the more you distribute, the longer you consume, the more you can realize, the better and the bigger you can supply more producers to empower. Any content distribution platform must first respect this law, so your starting point must be the supply side.
Zhuang Minghao:If we pull out the 100 most popular videos in Tik Tok every day, and then pull out those in Aauto Quicker as well, you will find that their business level is getting more and more similar recently. Aauto Quicker is also strengthening and reinforcing these gaps in its content categories, which is a very realistic problem. But on the other hand, while reinforcing, Tik Tok can’t make up for the original ecological thing in Aauto Quicker, so optimists think it may be the base of Aauto Quicker, and pessimistic users will feel that the two houses will be more and more alike in the future.
Jin Yechen:Aauto Quicker’s family is no longer a current problem, but a historical problem. It was almost the same in 2018, but it is no longer a problem now. This problem was almost solved before the revision of 8.0, but the traffic was not enough, so the efficiency was not high enough, but after 8.0, this problem has been completely solved in my opinion.
From the data point of view, in 18 years, there are only 60 big V’s with more than 10 million fans, but by 2020, there will be more than 100 new fans with more than 10 million fans in just one year.
Zhuang Minghao:Tik Tok deliberately won’t let the big V on his head grow very big. You will find that we have rarely brushed the videos of the big V with 30 million fans. But Aauto Quicker didn’t do this kind of control and operation at the earliest. Naturally, someone will take another step forward through his way, that is to say, when your platform chooses the way of heaven, someone will inevitably help you exercise the way of man.
But at this time today, let’s look at the data. The latest GMV in Aauto Quicker is 300 billion, and we put all the GMVs of these six families together, which is only 6% and 7%. What else can we say? And today, Aauto Quicker rang the bell and found an e-commerce user named Sister Mi, not anyone in the six families, so the official attitude is also obvious.
Hu boyu：I came into contact with this project in April and May of 2014. At that time, we saw that there were only about 900,000 DAU in Aauto Quicker, but it had one advantage, that is, it was improving all the time. If you look at its data from February to April, you will find that the retention in the next month and the retention in the next week are rising rapidly, and then the duration is also the same, which may be from 18 minutes to 28 minutes. You must feel very short when you hear this time. At that time, it was rare to see an APP with a daily duration of 28 minutes in 2014.
Let’s go and see what causes it to last longer and stay better. It turns out that it is getting bigger.
We calculated the ratio of its daily new users to its daily users, which is basically about 3%, that is, if you have 1 million daily users, you will have 30,000 new users, and if you have 10 million daily users, you will have 300,000 new users. When you reach 20 million daily jobs, there will be 600,000 new ones. That’s a ratio.
Today, this investment in DCM should be the most profitable project in DCM’s history-investing $1,500 in return for a market value of $13 billion.
Pan chaos:Just now, DCM said that the increase in Aauto Quicker was initially 10 million yuan, corresponding to 300,000 daily work, and 20 million yuan corresponding to 600,000. Is it still true now?
Hu boyu: basically unchanged.
Pan chaos:But today it has another problem. Like today’s internet users, their mobile phones are not long, and they have been washed back and forth several times. Can this new day job continue?
Hu Boyu:Yes, there will be a wave of changing planes twice a year, and some new K12 people will have mobile phones every year, so this is an opportunity.
Li Tianhua:And there is another way, which is to do version attack. My main APP has washed you many times, so I will change my identity and let you install it in your mobile phone.
Pan chaos:When you talk about this, I want to ask, what do you think of the extreme edition? The fastest growing app in the past year should be Aauto Quicker Extreme Edition.
Li Tianhua:To put it bluntly, the launch cost of the lite version is lower than that of the main app, and the ROI is higher. And it is Tik Tok’s stock users.
Zhuang Minghao:I think Aauto Quicker game is a little more stable than byte game. On the other hand, of course, it may not be so radical. It is trying all kinds of possibilities, such as small game browsing platforms, light and leisure, even signing some heavy products, and even making investments. I think strategically speaking, the richness of the game strategy is probably like this for any platform at this time today. But in terms of business extensibility, the game is the most uncertain thing.
Of course, this does not mean that Aauto Quicker’s game will be very good in the future, nor does it mean that the headline can’t be made into a game. It’s just that at this stage, compared with the development in the past, I think Aauto Quicker’s strategy in the game is relatively stable, and I think it’s ok to recruit people. Compared with the headline, which is unscrupulous and aimless, I think I prefer the former Aauto Quicker’s way.
Jin Yechen:Aauto Quicker, by contrast, does not get so much attention, and then it actually has more space. Moreover, I have always had a long-term view, that is, I think that although the game business is unstable, it is a work of art as long as it continues to invest money and gives enough freedom. If you give enough freedom to the producer, theoretically, the self-developed game will definitely exist when the time comes. This is a matter of probability, that is, patience.
Pan chaos:In 2018, when Meituan went public, I was at the scene. What impressed me more was Wang Xing, who said a word, thanking Jobs. Few people say thank you to other CEOs on WeChat, and thank a person who has passed away. I really should thank Jobs. Without a smart phone, how can there be OBS? Without a smart phone, how can there be a recommended scene? The camera has become a recording device available to everyone, connecting everyone online.
Like the past ten years, in the field of connecting people with information, in fact, the biggest opportunities in my opinion are two. The first one is how to organize information, and obviously it has changed from search to recommendation. The other is how to produce content, that is, from graphic to short video.
And these two, Aauto Quicker just got stuck.
This article was compiled and published by @ Zheng Zi. Everyone is a product manager. It is forbidden to reprint without permission.
On the 13th, two days after Avatar was shown again, the global box office exceeded 2.8 billion dollars, regaining the global box office champion from Avengers 4. Although Avatar is not a simple re-release, but an upgraded version with the latest 3D technology, the movie screen is more shocking than that of that year, and the viewers are mostly iron tickets of that year.
Although Avatar is a classic, it can’t get rid of the positioning of entertainment products. In the reality of fast food consumption of entertainment products, Avatar still has a strong appeal at the box office in China, highlighting the shortage of good entertainment products in the realistic context, or the entertainment thirst caused by the epidemic. Avatar successfully seized this opportunity, and presented a nostalgic entertainment feast to China audience in time through re-screening.
Director James Cameron paid tribute to the audience in China, and specially emphasized the potential of the box office market in China. This is not a compliment, but a heartfelt one. If China’s box office market was still in a slight disadvantage compared with North America’s box office market a few years ago, now China’s movie box office is the world’s most unshakable. Especially last year, even though the China cinema opened late due to the epidemic and was not fully staffed, the box office in China has already led the world. This year’s Spring Festival schedule, Valentine’s Day and the Spring Festival overlap, which invisibly lengthened the schedule. Coupled with the box office demand that the epidemic was suppressed last year, it set a box office record of nearly 8 billion yuan for the Spring Festival.
The faster the entertainment demand in the consumption era, the more demanding the consumer’s entertainment consumption habits, because there are too many entertainment consumption options in the network era. If the film works can’t trigger the sensitive points of the audience’s entertainment demand, it may encounter market waterloo. The box office fever from the re-release of Avatar also reflects this fact. After the in-depth test of online entertainment, the audience in China still have a high appreciation level of film works. China audience, especially young people, may have the impulse to pursue the traffic stars, but if the traffic stars play bad movies, they will eventually suffer a disastrous defeat in the market.
Avatar surpassed the box office of Avengers 4 again by relying on the China market, which not only fulfilled Cameron’s promise, but also once again proved the importance of China market to Hollywood blockbusters. With the improvement of China audience’s appreciation level, the influence of Hollywood blockbusters in China market has declined. Even if some Hollywood blockbusters try their best to implant China elements, they can’t arouse the interest of many China audiences.
The success of "Avatar" in China is not only the good use of high-tech elements, but also the fact that the floating mountain in the film, like a fairyland, was shot from Zhangjiajie, which obviously caught the attention of China audiences more than simply and rudely implanting China elements. On burning money to invest, China’s domestic films are not lost to Hollywood blockbusters; On paying for movies, China audiences are not stingy. However, from the perspective of scriptwriting and storytelling, domestic films still need to work harder. However, from Avengers 4 to Avatar, and then to the extreme of Hollywood blockbusters’ technicalism, Hollywood blockbusters have also fallen into the embarrassment of eating old books and lacking innovation.
On the evening of March 28th, after the launch conference of Xiaomi SU7, Lei Jun published an article on WeChat WeChat official account entitled "Xiaomi SU7 is now ordered | people and cars are integrated, and my heart is surging". The full text is as follows:
Today, we officially released Xiaomi SU7, which has three configurations, namely the standard version of Xiaomi SU7, with a price of 215,900 yuan; Xiaomi SU7 Pro version, priced at 245,900 yuan; Xiaomi SU7 Max version, priced at 299,900 yuan. There is also the founding version of Xiaomi SU7 specially prepared for friends (optional standard version and Max version configuration).
All the above versions have been fully booked. You are welcome to go to the store to make an appointment for a test drive, or you can order directly from Xiaomi Auto APP.
Xiaomi SU7 is a dream cars that carries all aspirations. At the beginning of research and development, we set a goal: to be the best looking, best driving and most intelligent car within 500 thousand, and at the same time, it must be a high-quality car! There are many contents and very strong configurations. Let’s review them together.
01
Xiaomi SU7 people and cars are one, and my heart is surging.
Last year, we officially released a brand-new strategy: "people, cars and homes are all ecological", and cars are an important part of our strategy. Today, we officially released Xiaomi SU7, which represents the complete closed loop of "the whole ecology of people, cars and homes".
Not long ago, we released the financial report for 2023, and shared several sets of figures with you: our global sales of smartphones reached 146 million units, which has been ranked among the top three in the world for 14 consecutive quarters. The number of users who are using Xiaomi mobile phones and Xiaomi tablets worldwide has reached 641 million. The support of global users has laid a good foundation for the future development of Xiaomi Automobile.
In 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. We use real money to express our attitude of seriously building cars (excluding stock compensation expenses related to innovative businesses such as smart electric vehicles).
In order to do a good job of the car, we fully tested it in 300 cities across the country at all costs, with a total mileage of more than 5.4 million kilometers, which is equivalent to circling the earth 135 times. The test scale is also the largest among all domestic models, with a total of 576 prototype vehicles.
Last month, we attended the Mobile World Congress held in Barcelona, which caused great repercussions. There was a sea of people at the scene, and it was too hot. Many internationally renowned media have given us very high praise: "shocking", "stunning design", "unforgettable" and so on.
Looking back three years ago, Xiaomi officially announced the launch of the car, as if it was just yesterday. At that time, I said that Xiaomi Automobile would be the last venture in my life, and I was willing to put my life’s honor and achievements on the line and fight for Xiaomi Automobile! This sentence gave me great courage, at the same time, it brought me great pressure.
My biggest feeling in these three years: it is too difficult to build a car! It’s so hard that even a giant like Apple gave up. Therefore, everyone who still insists on building cars today is a hero of our time and deserves our sincere praise and applause!
On the important day of Xiaomi SU7 conference, I invited several colleagues to attend: Li Bin, founder of Weilai Company, He Xiaopeng, founder of Tucki Company, and Li Xiang, founder of Ideal Company. In the past three years, they gave me a lot of advice, which saved us a lot of detours. There is also a predecessor in the automobile industry, Wei Jianjun, the founder of Great Wall Motor, and many good friends. Thank you for your support.
I would like to take this opportunity to say a few words of thanks: first of all, I would like to thank Beijing for its fertile soil, which gave birth to millet; Thanks to all the audience and friends who watched the live broadcast. Without your support, there would be no Xiaomi today! Also, thanks to all the brothers of Xiaomi Automobile Department and Xiaomi Group who worked together! There is a saying to share with you: "Building a car is hard, but success must be cool!"
DreamCar, dream cars
Our goal is to build a Dream Car, dream cars. Dream Car in this era must have the most advanced intelligent technology and the best driving texture, both of which are indispensable. Therefore, we hope to make the first car into: the most beautiful car within 500,000, the best car within 500,000, the most intelligent car within 500,000, and at the same time, it must be a high-quality car! Xiaomi SU7 is the dream cars we built for our friends!
Our advertising slogan is "people and cars are one, my heart is surging" In the driving experience, we pursue the integration of people and cars, so that cars can understand you and give you accurate and rapid feedback, such as armband fingers; In the smart space experience, we seek to understand what you think, and follow your heart as you wish. Whether it is driving or riding, we hope that Xiaomi Automobile can achieve real integration of people and vehicles.
02
Create the most "beautiful" car within 500 thousand
Golden ratio, elegance and speed coexist.
Xiaomi SU7 is a C-class luxury technology car with golden ratio of axle ratio, wheel height ratio and width-height ratio. Side, elegant outline; Positive, low-lying posture is full of impact; On the right side, the smooth and full body curve is perfectly coordinated with the design of the front wheel bag with great tension; Tail, unique small tail and halo taillight design, very recognizable.
Good design is not only for beauty, but also for driving. Based on the continuous polishing of every detail design, Xiaomi SU7 has achieved an ultra-low drag coefficient: 0.195!
4 color systems, 9 color schemes, each unique.
At the Xiaomi Automobile Technology Conference at the end of last year, we released three colors of Xiaomi SU7: bay blue, olive green and elegant gray, which were loved by many rice noodles. This time, 6 brand-new colors, totaling 9 colors, are released, which are divided into four color systems, namely, sports car color system, fashion color system, luxury color system and classic color system, and 5 of them are metallic paints, which fully meet everyone’s individual needs.
Meteor Blue: Very soft light blue, fresh and beautiful, quiet and relaxed. "Purple glow": romantic, dreamy, gentle and more colorful. "Cambrian rock ash": blue-gray metallic paint, low-key and textured. "Lava Orange": High saturation color, full of passion and vitality, very beautiful. "Pearl White": With the addition of pearl powder, it has a three-dimensional luster and looks good. "Diamond black": unusual black, with some dark blue in it.
The interior is also available in four colors, Galaxy Grey, Twilight Red, Fog Purple and Obsidian Black, all of which are very elegant and beautiful.
Design Features of Xiaomi SU7 Family
Xiaomi SU7 has its own family design features: water drop headlights, halo taillights, electric tail fins, ripple surfaces and semi-hidden door handles.
In particular, the water drop headlights are very unique, and the shape is integrated with the rounded body. The function is also very strong, and the maximum irradiation distance of the high beam can reach 400m, which is close to the length of 14 basketball courts (28.3 m for basketball courts); The maximum irradiation width of low beam lamp can reach 160. In addition, Xiaomi SU7 also comes standard with ADB adaptive high beam, which can automatically avoid other vehicles and pedestrians on the road and avoid glare.
The world’s top brand tires and wheels
Xiaomi SU7 series wheels are available in 19-inch, 20-inch and 21-inch. Four kinds of tires have been specially customized, all of which are from the top brands in the world, especially the 21-inch Pirelli fifth-generation P ZERO tire, which has excellent performance and particularly strong grip, and can well support the zero acceleration of Xiaomi SU7 Max version in 2.78 seconds and the zero braking distance of 33.3m.
Surrounding cockpit, simple and advanced
Xiaomi SU7 adopts a wraparound cockpit design, with a C-class space, and the front and rear rows will not feel depressed. The seat is an integrated sports style, filled with high-density foam and memory sponge, and also equipped with full-grain Nappa leather, which feels soft and comfortable, healthy and environmentally friendly.
At the same time, the whole system comes standard with headrest audio, which can broadcast navigation, calls, etc. independently, without affecting the playing of music or disturbing other people in the car. You can also choose a 25-speaker luxury sound system, which can support Dolby panoramic sound with 7.1.4 channels.
32-place storage design of the whole vehicle with super-large storage space
Xiaomi SU7 has plenty of storage space, the trunk can hold a whole set of camping equipment, and the front trunk can also avoid the smell of the cockpit.
In addition, there are 32 storage designs in the whole car. For example, a 1/4-inch threaded interface is reserved on the dashboard, which can easily access the native mobile phone bracket and place the mobile phone stably and conveniently. For example, on the back of the center console, a storage slot for flashlights is designed, which can hold Mijia strong light flashlights, with high brightness and far illumination, and it is also a charging treasure with very powerful functions.
In the lower part of the armrest box, we have assembled a car-mounted intelligent refrigerator, which can accommodate 6 cans of standard cola, and also designed an anti-roll storage pad to make the storage more stable.
Design for face value, but also for experience.
The whole glass area of Xiaomi SU7 reaches 5.35㎡, and the oversized skylight glass is double-plated with silver, with 99.9% ultraviolet isolation and 99.1% infrared isolation. The front windshield is plated with three layers of silver, and the isolation rate of ultraviolet rays and infrared rays is excellent. We are the only car with three layers of silver-plated front windshield.
How strong is the sunscreen ability? We did an experiment. After 90 minutes of exposure to 38℃ light, the interior temperature of Xiaomi SU7 was 12℃ lower than that of Model 3 Huan’s new rear-drive model, which was really amazing.
Summer is coming soon, and we have prepared a split ultra-thin skylight sunshade and a front windshield sunshade, which are very easy to install. In addition, we specially designed two umbrella storage slots in the front door panel and under the rear seats for everyone to put sun umbrellas and umbrellas.
03
Create the most "easy to drive" car within 500 thousand
An easy-to-drive car is a pleasure to drive. Every step of the accelerator, every turn and every brake can make you enjoy the sense of control of the integration of people and vehicles; I can always be consistent with your mind and accompany you to any desired place.
Build the fastest production car within 500 thousand
A good car, performance is the foundation. Xiaomi SU7 Max version accelerates to 2.78 seconds at zero speed, and the highest speed reaches an astonishing 265km/h, which is the fastest production car within 500,000 at present!
More powerful mid-and late-stage acceleration ability: 0-200 km/h acceleration is only 10.67 seconds, 80-120 km/h acceleration, 120-160 km/h acceleration, and 0-400 km/h straight sprint, which can be compared with 2022 Taycan Turbo in all aspects. I recommend a video to everyone, and every time I watch it, I am full of emotion and excitement!
Xiaomi SU7 Max edition is equipped with high-performance four-wheel drive, with the highest horsepower of 673 PS and peak torque of 838 N·m, and Xiaomi super motor V6s, with a speed of 21,000rpm, which is comparable to a sports car with a 4.0L turbocharged V8 engine, and has stepped into the "2-second super-running club".
Innovative use of low-temperature high-power battery technology, even in low-temperature environment, the performance output is still very strong.
Create the best driving experience within 500 thousand
The steering wheel, seat, instrument panel and HUD of Xiaomi SU7 are all symmetrical. Classic sports steering wheel, comfortable grip, with two physical buttons, one button to turn on intelligent driving and one button to turn on Boost mode, which is convenient and fast.
It is also very important that the sports seat of Xiaomi SU7 Max version has the function of wing support. When cornering, the wing of the seat will be actively inflated to provide effective support, which is only available in millions of luxury cars.
Pleasant driving texture
We have set up a strong team of experts, started with the underlying core technologies, and invested huge sums of money to develop a brand-new platform architecture of Xiaomi Auto Modena.
Our intelligent chassis technology is at the leading level in the industry. The partners of Xiaomi chassis technology are all top suppliers in the automobile industry, and each of them is famous in the industry.
Xiaomi’s full-stack self-developed intelligent chassis control algorithm perfectly combines intelligence with driving. Therefore, Xiaomi SU7 is very comfortable to drive, and its steering is also very accurate. When the vehicle changes lanes at medium and high speed, the system will respond immediately and drive with ease. In addition, it is worth mentioning that Xiaomi SU7, as a C-class car, has a leading turning radius at the same level, only 5.7m, and three lanes pass.
We invited friends from the media to test drive, and everyone was very surprised. They said, "The driving quality of Xiaomi SU7 is very advanced, and the power follows the hands and feet, and it is there when you step on it."
Driving pleasure full of surprises
Xiaomi SU7 will also bring a lot of driving pleasure to people who love driving. For example, the ejection mode can bring you a super shocking 0-100km/h acceleration experience.
There is also Boost mode, which allows you to enjoy the ultimate power output in 20 seconds; The sports sound waves jointly adjusted by the Chinese and German teams are synthesized by 110-track sound sources, which can bring an immersive driving experience.
Xiaomi SU7 also supports ultra-high degree of freedom custom driving modes, such as drift mode, turning off anti-skid, turning off the body stability system, and then drawing all the power output to the rear wheel, so we have a high-powered rear-wheel drive and can play drift.
Long battery life: starting at 700 km
For trams, battery life is the key, and the battery is also the most expensive component in trams. Even if the cost has dropped recently, it still accounts for 30-35% of the cost of the whole vehicle. Xiaomi SU7 supports 700km long battery life from the beginning, commuting to and from work, 100 km round trip every day, which is enough for one week. It is also special to explain to you that at the end of last year, we released the standard version of 668km battery life. After careful consideration, we adjusted the configuration and came standard with 19-inch Michelin low rolling resistance tires, re-optimized and re-announced, so as to have the strength to start the battery life at 700km today.
Behind the experience upgrade is full of technical strength: extremely low drag coefficient, lightweight body, global silicon carbide, thermal management with low energy consumption design, low drag wheel hub and low rolling resistance tire, which can be combined to achieve excellent endurance performance.
Let’s take a look at the version of Xiaomi SU7 Max, which uses 101-degree Kirin battery to achieve a maximum long battery life of 810km. Xiaomi SU7 Max is the only electric vehicle in China market that accelerates by 2 seconds and has a battery life of 800km+! (Conclusion Based on the statistics of public information, the statistical time ends on March 28th, 2004)
Many people may worry that the endurance display is not accurate, because the temperature difference and driving habits have a lot of influence on endurance. According to the user’s actual usage habits, we use Xiaomi working condition to achieve more accurate battery life prediction, and successfully improved the battery life fitting by 18%!
The whole system of fast charging comes standard with global silicon carbide.
Xiaomi SU7 comes standard with silicon carbide, and it is equipped with silicon carbide electronic control, silicon carbide on-board charger and silicon carbide compressor with peak efficiency of 99.6% at all costs.
Xiaomi SU7 Standard Edition, with a peak voltage of 486 V, adopts a "super 400V high-voltage platform" designed by global silicon carbide, and charges 350km in 15 minutes, 100km more than Model 3. Xiaomi SU7 Max version is more powerful, with a global silicon carbide "true 800V high-voltage platform" with a peak voltage of 871 V.
In addition, the advanced Xiaomi Modena architecture also provides more intelligent atomization charging technology, which can increase the average charging power by up to 11kW, shorten the charging time by 9.8%, and realize faster charging under different temperature conditions.
Another very important point is "don’t pick piles". We have done a nationwide large-scale road test, tested 148 more than 2,000 charging piles, and charged them more than 70,300 times, which solved more than 500 charging failures and improved the charging experience of public piles in the whole industry. After evaluation by three certification bodies, the three-way charging compatibility of Xiaomi SU7 has reached over 99%, and we are the electric vehicle with the highest certified charging compatibility in the industry!
Xiaomi SU7′ s home charging piles are available in 7kW and 11kW models. Mijia portable charging and discharging integrated gun supports 220V ordinary household electric charging, and also supports 220V external discharge, which is integrated with charging and discharging. There is also a self-built overcharging pile of Xiaomi, a 600kW liquid-cooled overcharging scheme, the first batch of plans for Beijing, Shanghai and Hangzhou, and more overcharging stations will be gradually built.
04
Create the most "intelligent" car within 500 thousand
Smart electric vehicles are essentially "cars x electric x smart". In the past ten years, the problem of electrification has been solved; The next decade will be a decade of intelligence. Intelligence will become the decisive point of this era.
Xiaomi has entered the smart phone market since 2010. At present, it is the top three mobile phone companies in the world, and also has the world’s largest consumer-grade AIoT platform. It has accumulated very comprehensive technical capabilities in key tracks such as OS, AI and robots.
Intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi automobile to participate in the competition. Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.
Xiaomi intelligent driving, target 2024 enters the first camp of the industry.
At the Xiaomi Automobile Technology Conference at the end of last year, I specially introduced the technical framework and algorithm of intelligent driving. The exclusive team of Xiaomi Intelligent Driving has exceeded 1,000, and it is expected to reach 1,500 by the end of the year. Our goal is to enter the first camp of the industry in 2024.
Xiaomi Zhijia has two schemes: Xiaomi Pilot Pro and Xiaomi Pilot Max. Pro is a pure vision scheme, and Max is a vision+lidar scheme.
We always insist on self-research of all two schemes, adopting completely homologous technologies, such as the same 11-camera combination, NVIDIA DRIVE Orin computing platform and full-stack self-research algorithm, so that different versions of cars can enjoy our latest achievements and better experience.
In the real vehicle road test, the Xiaomi SU7 special test vehicle has accumulated more than 10 million kilometers. Relying on Xiaomi’s powerful cloud platform, we also conducted a large-scale online simulation test, with a total of more than 250 million kilometers.
Xiaomi SU7 comes standard with intelligent assisted driving, which can be delivered to high-speed pilot as soon as it goes on the market and can be used all over the country. At present, we have run all the expressways in the country, and Xiaomi SU7 can completely take over less than once in 300 kilometers, and it will not happen once in 100 kilometers if it accelerates or brakes suddenly. In addition, we also support parking service assistance, intelligent parking assistance and mechanical parking (very narrow parking spaces).
Urban navigation was opened nationwide in August.
City pilot, user testing will be started in April, and it is expected that 10 cities will be opened in May and the whole country will be opened in August!
Xiaomi 澎湃 OS builds the whole ecology of people and cars.
Xiaomi pengpeng intelligent cockpit
Xiaomi SU7 is equipped with a 16.1-inch 3K ultra-clear central control panel, an oversized 56-inch HUD, and a flip instrument panel, which is full of ritual every time it is started. In addition, it can also be connected to the Xiaomi tablet as an ecological expansion screen to create a five-screen linkage space in the car. Equipped with Snapdragon 8295 cockpit chip, the experience is very smooth.
As soon as the car is turned on, the exquisite 3D car model comes into view, the sliding and dragging experience is very smooth and silky, and the current state of the vehicle can be accurately restored. You can directly open the tail wing, open the trunk, adjust the suspension and check the tire pressure on this screen. This car machine system also has an advanced flexible frame, which supports the free adjustment of window size and layout, which is particularly convenient.
Cross-end experience of mobile phone and car machine, smooth and insensitive.
As a mobile phone manufacturer, our most powerful thing is the interconnection of handcarts. As soon as you get on the bus, there is no connection between the mobile phone and the car. The mobile phone icon automatically appears on the central control screen, and you can open the mobile phone screen by clicking the last button.
In addition, your mobile phone applications all support the use of the desktop on the car, so you can watch movies directly in the car and enjoy the immersive viewing experience; You can also put the one-click PIN of the commonly used App on the mobile phone on the car, and stay on the desktop. The experience is just like the native car application. There are more functions, welcome everyone to try offline.
The ubiquitous intelligent life of "people, cars and homes are all ecological"
Chejia Internet is also excellent. At home, voice can be used to prepare the car in advance through the small love speaker. We have specially added voiceprint recognition, and only the owner can remotely control the car at home. You can not only control the smart devices at home through Mijia, but also call the camera at home to check the situation in the house at any time. For example, if the doorbell rings at home, you can receive a notice in the car and turn on the intercom with one button. When the car approaches the community, it automatically activates the home mode, etc.
After the Xiaomi tablet was hung in the back row, the ability was improved again. The Xiaomi tablet can automatically switch to the desktop of the original car, and the rear passengers can easily control the car. For example, the seats in the front row can be adjusted in the back row to enjoy more spacious rear row space; Or access the K-song microphone, and you can link the central control screen and sing karaoke in the car.
Xiaomi tablet 6S Pro is a tablet specially designed for the car. It is equipped with Xiaomi 澎湃 OS at the factory, and has a PIN point to support the interconnection with the car.
Xiao Ai, your exclusive car guide.
Xiao Ai is the earliest intelligent voice system in China. Today, the monthly users have reached 117 million, and they are awakened 208 million times a day. Xiao Ai, a classmate on Xiaomi SU7, can control the car deeply for you, such as controlling the window, rearview mirror, HUD, etc. It can also open the payment code for you in advance when you pass the toll booth and parking lot.
In addition, it is a very easy-to-use car guide. You can let it teach you how to use the ejection mode. Thanks to the voice interaction in the five-tone area, Xiao Ai can respond accurately even to the instructions given by the passengers in the middle of the back row.
Multi-modal perception of large model to create smarter artificial intelligence assistant
We believe that the big model should not only be applied to simple scenes such as Wensheng map, but also integrate the big model technology with the multi-modal perception of the whole vehicle, and integrate the information such as position, direction and vision to understand the world like people and create smarter artificial intelligence assistants. For example, when you are about to enter the tunnel, you can ask Xiao Ai: "How long is this tunnel?" For example, you ask, "What car is the car in front?" Xiao Ai can call the visual ability of the camera in front of the car for identification.
Xiaomi intelligent ecological expansion: ever-changing central control panel
The central control panel of Xiaomi SU7 can be expanded from top, bottom, left and right sides. The physical buttons are designed with double fixation of magnetic attraction and screws, which can quickly adjust common functions such as air conditioning. You can also install intelligent double dial on the central control screen, which can display information such as time, speed and mileage.
The center console also supports expansion, and you can add smart walkie-talkies and charging storage seats. When driving, you can talk to your friends through the buttons on the steering wheel without picking up the intercom. There is also an intelligent fragrance machine to keep the air inside the car fresh.
You can also choose an outdoor Bluetooth speaker. When camping, it is not only a high-quality high-power speaker, but also can be used as a camping atmosphere light. The base supports the magnetic attraction function.
More CarIoT devices
We also provide many CarIoT devices, such as child safety seats, which can be linked with the front central control panel to remind when the seat belt is not buckled. There are also some car accessories, including soft and comfortable headrest, front trunk storage box and so on.
Xiaomi SU7 is also very comprehensive for Apple’s ecological support. Apple users buy smart electric vehicles, and Xiaomi SU7 is definitely a very good choice.
Build a high-quality car
We believe that safety is above everything else. Therefore, Xiaomi SU7 is designed according to the three most stringent safety standards in the market.
Passive safety armor cage steel-aluminum hybrid car body
Xiaomi SU7 adopts the armored cage steel-aluminum hybrid body, with 90.1% high-strength steel and aluminum alloy, and the highest strength reaches 2000MPa, which is equivalent to the strength of the materials used in submarines. In addition, the torsional stiffness is as high as 51000 N m/deg. There are 7 airbags in the car; Two 2.04-meter-long side air curtains and remote airbags fully protect front and rear passengers.
Xiaomi SU7 also passed 40+collision tests. Even in the rear-end collision test, the national standard is 50km/h collision, the American standard is 80km/h 70% offset collision, and our design standard is 90km/h 70% offset collision.
Active security, new upgrade AEB Pro
Xiaomi SU7 comes standard with 16 active safety configurations, providing 360 safety protection in front, back, left and right. Including the AEB function that everyone cares about, we have also successfully upgraded to AEB Pro, which is smarter than AEB and can detect risks in real time and brake in time; After the risk is resolved, it will be lifted in time.
At present, our AEB can stop at 70km/h, and the new version has been developed, and it has been completely tested in China Automotive Research Institute, and obtained the "Active Safety Super Test Challenge Certificate", which can stop at the highest speed of 135 km/h. We will soon OTA.
Challenge the industry’s highest battery safety standards
Battery safety has also achieved no dead angle in the whole link, and even if the water cooling system does not work at a high temperature of 55°C, it can ensure no open flame and no heat spread. Xiaomi CTB integrated battery technology has passed 1050 safety tests including collision, extrusion and fire, and the number of test items is 20 times of the national standard.
Xiaomi 澎湃 OS global security, privacy protection
Based on the brand-new Xiaomi 澎湃 OS, Xiaomi SU7 fully inherits the "global security" capability of Xiaomi 澎湃 OS, with privacy isolation between multiple accounts, and also supports end-to-end encryption of "people, cars and homes" to ensure equipment security.
There are also physical buttons in our car, which can enter the privacy mode with one button and turn off the external laser radar and camera, which is suitable for units with confidentiality requirements.
Six Core Workshops of Xiaomi Automobile Factory
The goal of Xiaomi’s struggle is to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts. Next, I will briefly introduce Xiaomi’s latest achievement in the field of intelligent manufacturing: Xiaomi Automobile Factory.
There are six workshops in Xiaomi Automobile Factory. Compared with the traditional four processes, a large die-casting workshop and a battery workshop are added, which realizes the independent production of integrated large die-casting floor and CTB battery. A total of 29 laboratories have been built in the factory area to help us effectively shorten the development cycle of new cars, new functions and new technologies.
At the same time, there is also a test runway with a total length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. Every millet SU7 that just rolled off the assembly line has to be tested in this runway before it can be delivered to users. When all the products are full, a brand-new millet SU7 can be off the production line every 76 seconds.
Highly automated smart factory
The automation degree of Xiaomi Automobile Factory is very high. There are more than 700 robots in the whole factory, realizing 100% automation of key processes.
For example, the steel-aluminum hybrid body skeleton is 100% fully automated by 269 connected robots; The "four doors and two covers" are assembled with the fender, which is automatically assembled and adjusted by 36 robots with an accuracy of 0.5 mm. Large and medium-sized parts are automatically transported by 94 AMR logistics robots. It adopts lidar sensing scheme to realize automatic transportation in the workshop.
The equipment in the factory is also very advanced. For example, the painting workshop adopts a 7-axis spraying robot, which rotates at an ultra-high speed of 70,000 revolutions per minute, so that the paint coverage is extremely delicate and uniform, and the sprayed paint surface is naturally as smooth as a mirror.
Xiaomi Automobile Factory adopts all-round automatic inspection, which gives a "double insurance" to the quality. First of all, the appearance of the whole vehicle, the appearance of each vehicle is 100% fully automatic detected by ultraviolet light, and the measurement accuracy reaches 0.05mm；; The car body skeleton is 100% fully automatic on-line detected by laser radar, and the accuracy reaches 0.05mm；; After production, 28 X-rays will be taken for each integrated die-cast floor to detect internal defects invisible to human eyes. The accuracy rate is over 99.9% and the efficiency is increased by 20 times.
In addition, Xiaomi Automobile Factory is a green factory, which fully considered carbon emissions and the use of renewable energy at the beginning of construction. The roof of the workshop is covered with photovoltaic panels, which can generate 16.4 million kwh of green electricity every year. And strictly control the waste water and waste gas, the waste gas treatment efficiency is as high as 99%, and the heavy metal discharge of waste water is zero.
The raw material for large die casting is also self-developed millet Titan alloy. With 30% recycled aluminum, the carbon emission of each SU7 can be reduced by 352.53kg.
06 price
Xiaomi SU7 Standard Edition Rear Drive Long Life Intelligent Driving Edition
The standard version of Xiaomi SU7 is powerful enough. It adopts a super 400V silicon carbide platform, which can charge 350 km and 73.6 kWh blade batteries in 15 minutes and support 700km CLTC battery life. The acceleration at zero speed is 5.28s, and the top speed is 210 km/h.
Equipped with Xiaomi Pilot Pro platform, it supports free use of high-speed pilot, parking service, intelligent parking assistance and extremely narrow parking spaces for life.
The price is 215,900 yuan! It will be decided before April 30th, and the car smart refrigerator, 25-speaker luxury audio system and Nappa leather seats worth 16,000 yuan will be delivered free of charge. And you can use Xiaomi PilotPro’s smart driving enhancement function for life.
Xiaomi SU7 Pro rear-drive long battery life high-end intelligent driving version
Compared with the standard version of Xiaomi SU7, the battery life of Xiaomi SU7 Pro is increased to 830km, and the power consumption is increased to 94.3kWh, using Contemporary Amperex Technology Co., Limited Shenxing battery all-around series. Equipped with Xiaomi Pilot Max platform, it supports lidar, with a computing power of up to 508 TOPS, and additionally supports urban navigation function (realized through OTA).
The price is 245,900 yuan! Before April 30, it will be decided that the electric tail wing, car smart refrigerator, 25-speaker luxury audio system and Nappa leather seat worth 22,000 yuan will be given free of charge, and Xiaomi Pilot Max’s intelligent driving enhancement function can be used for life.
Xiaomi SU7 Max
High-performance four-wheel drive with long battery life and high-order intelligent driving version
Xiaomi SU7 Max is fully equipped, with luxurious main driving configuration, rich driving pleasure, pleasant driving texture and intelligent aerodynamic control system. Equipped with dual motors and all-wheel drive, it has a maximum horsepower of 673PS, an acceleration of 2.78s at zero speed and a top speed of 265km/h, and is committed to building the fastest production car within 500,000.
Equipped with 101 kWh Kirin battery, it is a true 871V all-silicon carbide high-voltage platform, which supports 800km long battery life. Standard luxury main driving configuration: 56-inch HUD and active wing support, as well as Brebo four-piston calipers, 25-speaker luxury audio system and high-order intelligent driving system.
The price is 299,900 yuan! Before April 30th, we will give away 20-inch wheels worth 16,000 yuan+Michelin PSEV silent tires, car smart refrigerator and Nappa leather seats, and enjoy the enhanced function of Xiaomi Pilot Max for free for life.
In addition, we have prepared four kinds of wheel tires, which you can choose freely. There are also 9 color schemes available, each of which costs 7,000 yuan, of which Gulf Blue, Elegant Grey and Olive Green are free. Finally, four interiors are free to choose and give away.
Xiaomi SU7 Founding Edition: Standard Edition and Max version
Three years ago, from the day when the official announced to build a car, "Building a good car and building a dream cars that carries all aspirations" has always been our goal. Thanks to all the rice noodles for their trust and waiting for Xiaomi Automobile in the past three years.
In order to thank you for your support, we specially designed the founding version, limited to 5,000 units, which is divided into standard version and Max version. The configuration is the same as before, and three additional rights are added.
Rights and interests 1: exclusive logo, there will be exclusive limited metal characters on the front fender; There will also be limited metal characters on the interior trim board in front of the co-driver; There will also be a nameplate with a limited exclusive number on the steering wheel, which can be freely selected; Exclusive gift box, serial number certificate and Bluetooth key signed by Lei Jun; Buy a car gift, give a baseball cap, Nappa leather NFC key card holder, and a USB flash drive.
Rights and Interests 2: Seven colors of Gulf Blue, Elegant Grey, Olive Green, Xiaguang Purple, Meteor Blue, Cambrian Rock Grey and Lava Orange are available for free.
Benefit 3: Free upgrade of carbon fiber rearview mirror.
All the above models will be delivered on April 3rd, with priority given to the founding version of Xiaomi SU7 in the same city, the standard version and Max version of Xiaomi SU7 at the end of April, and the Pro version at the end of May.
Xiaomi SU7 1:18 alloy car model
We put a 1:18 alloy car model on every table of CCTV Spring Festival Evening, which is very beautifully made. At present, it has also been put on the Xiaomi Auto APP Mall section, with exquisite details, and the price is 499 yuan.
Xiaomi 14 limited custom color
In order to match the color of Xiaomi SU7, Xiaomi 14 also launched five limited-edition customized versions, starting from 4999 yuan.
Xiaomi Life
This time, we will also launch high-quality Xiaomi car periphery. This series is called Xiaomi Life, including 9 stainless steel mugs in different colors, as well as round neck T-shirts, classic short-sleeved T-shirts and baseball caps. Welcome to buy.
Many people ask me, who is Xiaomi SU7 made for? Xiaomi SU7 is made for people who have fire in their hearts and light in their eyes, are not willing to be mediocre, and are still fighting for their dreams. They yearn for advanced technology and a happy life; At any time, the whole body shines with optimism and self-confidence.
I always believe that self-confident life is infinitely broad, and the achievement of continuous progress is the best reward for life. Xiaomi SU7 is a Dream Car that carries all our yearning.
The above is all the contents of this conference. Thank you for seeing the end!
Source: Lei Jun WeChat WeChat official account
Process Editor: u060
In case of problems such as the content and copyright of the works, please contact this website within 30 days from the date of publication of the relevant articles. Contact number of copyright infringement: 010-85202353
2024 Skiing Law: Whenever you open a circle of friends, why is there always a friend skiing?
Since the opening of major ski resorts in November last year, it seems that more and more people have gone skiing. According to the data of Meituan, from November 1 to 9, 2023 alone, the number of ski ticket group purchase orders increased by 209% compared with the same period in 2019. According to the travel data of the same journey, during the New Year’s Day holiday just past, the domestic ice and snow tourism fever increased by 216% month-on-month.
Skiing, a middle-class sport that costs at least several hundred yuan at a time, is flying into the homes of ordinary people?
Skiing fever, fever in "tourist" skiing
Skiing fever, it’s true.
On New Year’s Day of this year, the Beijing white-collar Na Na family went to a ski resort in the suburbs of Beijing. Even though both husband and wife are zero-based, and married with children brought a 6-year-old son, this year suddenly felt like a ritual in winter, and skiing was put on the agenda.
In previous years, on New Year’s Day holidays, some indoor projects were often arranged, such as hot springs, bathing, etc. But this year, for the Si Si family, there is an impulse to "go out", and skiing is perfect because of the ice and snow.
"It is obviously an extreme sport, but the snow field is crowded with’ tourists’ dressed in colorful clothes." SiNa observed.
Skiing is becoming married with children, Xian Yi for all ages. According to the data of Changping District, Beijing, during the New Year’s Day in 2024, three ski resorts in Changping District received more than 10,000 tourists, an increase of 20% compared with the same period in 2023.
However, the "small snow field" in the suburbs where the Si family went is only a small heat, and the real heat is in the "big snow field" far away from the first-tier cities.
According to the data provided by the US Mission and public comments to interesting reports, since the opening of the ski resort in November last year, the number of ski ticket group purchase orders has increased by over 780% compared with that before the epidemic in 2019. Among many ski destinations, Xinjiang, Northeast China and Hebei have received the highest attention.
Xinjiang, Northeast China and Hebei all have the top natural snow resorts in China, such as General Altay Mountain Snow Resort in Xinjiang, Beidahu Snow Resort in Northeast Jilin, Yabuli Snow Resort in Northeast Heilongjiang and Wanlong Snow Resort in Chongli, Hebei, etc. Many of them are well-known at home and abroad for their "powder snow".
But more importantly, these destinations are not simple, more or less with the nature of "tourist destinations". The snow resorts in Xinjiang can see the winter scenery of Kanas and Hemu, which are the focus of customized tours in winter. Some of the snow resorts in Jilin are just at the foot of Changbai Mountain wrapped in silver.
According to the monthly analysis of the founder of outdoor travel brand Binghuo, many good ski resorts are rich in tourism resources. Skiing is not just skiing, but "tourism+skiing". It is not excluded that many people go only for skiing, but quite a few of them are "skiing by the way".
Geng Haolin, Marketing Manager of Beidahu Ski Resort, gave a forecast when the ski resort opened, and it is expected to receive 1 million tourists, an increase of 61% over the same period of last year.
The most noteworthy thing is Yabuli located in Harbin, Heilongjiang Province. According to the latest data of Heilongjiang Provincial Department of Culture and Tourism in 2024, during the New Year’s Day, the key scenic spots in the province received a total of 366,300 tourists, of which Yabuli Resort received 35,800 people, which is equivalent to one in every 10 tourists who went to key scenic spots in Heilongjiang Province to ski in Yabuli.
Ying Ying, a native of Beijing after 1990s, used to go to snow fields near Beijing in previous years, but this snow season, she chose long-span tourist skiing.
When the board was just opened last year, she lived in Altay, Xinjiang for a month and bought a season card for the ski resort. Although skiing was the primary factor, the reason that attracted her to travel all the way was Xinjiang itself.
"Good snow is the premise, but the beautiful food is particularly attractive. Anyway, skiing is inevitably time-consuming and expensive, so go to the most interesting place." Yingying said.
After New Year’s Day this year, Yingying went skiing in Hokkaido, which is similar to going to Altay. Yingying’s first thought of this trip was to go to the scene of the movie "Love Letter", with skiing by the way.
"In fact, I can’t say who is more important, but if you buy one, you get two. Why not?" Yingying said.
Xiao Jiu, a ski coach, told an interesting report that this year, it was observed that many players went to more tourist resorts. It was not so much a simple skiing craze as the whole tourism craze.
Wu Bin, the author of the White Paper on Ski Industry in China and vice chairman of Beijing Ski Association, also made in-depth observation. On the basis of tourism fever, Wu Bin said that the more beautiful the head ski resort is, the more spread it is, which is a Matthew effect and a manifestation of further improvement of market concentration.
"The more concentrated and spread, the more people there will be, which will form a cycle." Wu Bin said.
Who is kryptoning gold? Krypting what gold?
Skiers come, so people spend more on skiing?
Taking Yabuli, a ski resort in Harbin this year, as an example, the Heilongjiang Provincial Department of Culture and Tourism released a set of data during New Year’s Day in 2024: Yabuli Resort received 35,800 people, up 540% year-on-year, and its income was 17.94 million yuan, up 680% year-on-year. Converted, it is equivalent to spending 89.9 yuan per person in Yabuli.
People spend more on skiing, perhaps not only on snow resorts or ski resorts, but also on the purchase of equipment.
Beijing white-collar Haorui, this year’s investment in the snow field is even "downgraded". In previous years, snow tickets alone cost at least 300 yuan, but this year, he regards skiing as "missing".
"This year, Datou only spent 168 yuan." Hao Rui said. He and his friends chose a little-known ski resort in Pinggu, Beijing, and bought a 168-yuan group purchase package on the short video platform, including daytime snow tickets, snowboards, snowshoes and an hour coach, all at one price. Even if the transportation fee is included, the direct bus from Dongzhimen only needs to go back and forth from 50 yuan.
In the snow field tickets, the consumption is downgraded, but on the whole, Haorui is still experiencing the consumption upgrade.
This year, Hao Rui decided to skate more times. Although he pursued cost performance in the unit price of skiing, the increase in frequency made him spend more this year.
Hao Rui said that the bulk of the budget is actually in equipment. This year, he aims to improve the technology. As the saying goes, the soldiers and horses have not moved food and grass first, so more than half of the budget is spent on snow clothes, trousers and helmets, such as snow goggles.
The biggest expense this year is a ski jacket of Archaeopteryx, which costs more than 4,000 yuan after discount. "Compared with Archaeopteryx and Disante for a long time, it is almost expensive." Hao Rui said.
"Sometimes I reflect on whether I am drifting, but on second thought, skiing is not a very popular sport. In the final analysis, it is a minority extreme sport, which requires constant investment of money, time and energy, especially money." Hao Rui said.
Skiing is like playing a game, and enthusiasm will be expressed in krypton.
Yingying, who is skiing in Hokkaido, will continue to spend money this year. Even though she has spent more than 10,000 yuan to buy snowshoes+fixers+snowboards, and snow clothes that are not less than 10,000 yuan, it is impossible for a skier to have only one set of equipment. In Yingying’s view, skiing, as a niche sport, should contain social value to some extent, and it should be fashionable and fashionable wherever it goes.
In skiing equipment, what is the hottest?
The consumer platform "What is worth buying" lists three sets of skiing-snowboards, ski shoes and ski goggles. The data shows that in the snow season of 2023 (October 1-December 31, 2023), the GMV of ski equipment category increased by 166% year-on-year, among which the GMV of ski equipment such as "snowboard, ski shoes and ski goggles" increased the fastest, increasing by 566%, 483% and 367% respectively.
Professional ski equipment is growing, which means that skiers are moving up.
At the same time, there are many more initial ski products that are also growing. The brand "Sanfu Outdoor", which sells outdoor products including ski clothes and equipment, provided a set of data to the interesting report. The overall skiing-related products increased by 74% compared with last year, among which its own high-end brand X-BIONIC’s skiing functional underwear, ski clothes and other products increased by more than 140% compared with last year, far exceeding the average growth.
While purchasing equipment and clothes, the consumption upgrade of skiing can be described as "both internal and external".
Under the prosperous, undercurrent surging.
Skiing, an "expensive" national sport, inevitably costs a lot of time and money every time it goes, so it becomes popular so easily?
The answer may not be.
When I think back to my last skiing trip, it seems that I didn’t slip all the way. Apart from the "drag" of the baby, what’s more important is that the whole primary road has been like cooking jiaozi, with photos, dragging snowboards for a walk, and enjoying the magic carpet. I can’t even tell whether this is a ski resort or an amusement park in a trance.
Skiing is gaining popularity, but people who come here may just punch in for fun. In fact, the fun of this sport needs more practice and more technical blessings to be felt.
Wu Bin counted a set of data in the White Paper on Ski Industry in China. The total number of people in the 2018-2019 snow season before the epidemic was
20.9 million, while the total number of people in the snow season in 2022-2023 was only 19.83 million. He predicted that the number of people in the snow season in 2023-2024 may increase, but overall, enthusiasts who are keen on skiing are not big.
What is worth buying for the consumer platform? Li Na, a researcher at the Ice and Snow Research Institute, revealed a set of data. From what is worth buying for the platform, the ratio of experienced consumers and professional consumers in skiing is about 8:2, and most of them are "early adopters" at present.
In 2019, Wu Bin once said that China is currently in the primary market stage of skiing; Five years later, in 2024, Wu Bin thought that the whole had not changed. "China will probably remain a primary market for at least five years," he said.
From the perspective of penetration, according to the report "China Ski Industry Development" published by Sullivan Consulting in 2023, China’s ski penetration rate is about 1%, while Swiss ski penetration rate is as high as 34%, and neighboring Japanese ski penetration rate is 10%.
Compared with the penetration rate, we should pay more attention to the conversion rate-how many people can stay after skiing and become enthusiasts or enthusiasts who re-enter the snow field?
In Wu Bin’s view, the key to the development of ski industry in China is how much experiential consumers can settle down after they come and leave.
Can skiing consumption continue to develop, can skiing be geared to the needs of the masses, can skiing white fall in love with skiing smoothly, and what is stuck in his neck?
In Wu Bin’s view, the biggest threshold of skiing is actually the price. If you want experienced consumers to settle down, it is important to let them learn to ski and slide down the snowy road safely and smoothly. Therefore, the coach "leads the door". The role is very important. However, it has almost become a common phenomenon that ski coaches are expensive.
Ma Ling said that the coach of Chongli Ski Resort costs a minimum of 1,500 yuan for a pair of 3 or 2 hours, with an average of 500 people. The point is that 500 yuan spent it, but in fact he still couldn’t learn it in the end.
Ski coach Xiao Jiu also agrees with the current situation of skiing teaching-the price is high, and it is impossible to learn.
In his view, the price is high because the ski resort expects to make money by the coach’s fee. After all, the maintenance of the ski resort is a lot of money, and the income of the snow ticket is almost unsustainable, so it can only rely on the coach’s fee. Xiao Jiu said that about two-thirds of the coach’s expenses go to the ski resort.
The problem of not learning is more serious, on the one hand, the quality of coaches is mixed. Xiao Jiu revealed that among the coaches in the ski resort, there may be a lot of interns in sports schools who just got the ski instructor certificate, or even haven’t got the certificate yet, and their teaching experience is insufficient. Moreover, a good coach is probably a freelance coach, and his time is almost full early. It is not easy to be a good coach when you meet a random coach at the ski resort.
On the other hand, it is the irrationality of teaching time. Snow field teaching is mostly charged by the hour, but for skiing, an extreme sport, you can’t even learn fur for a few hours.
Xiao Jiu said that in higher quality teaching, coaches often charge by the day. If you want to really get started, you have to study for two or three days with the coach.
Especially this year, the popularity of veneer has soared, and many new skiers have decided to try veneer first.
"It is true that the veneer is very handsome, but it is more technically difficult, and it is not easy to learn, which makes it easier to abandon the pit." Xiao Jiu said.
Wu Bin concluded that it is imperative to improve the importance of skiing teaching, such as running a more professional ski school, especially reducing the cost of coaching and including it in the snow ticket.
"People come, learned, will come again. The supporting services of the snow field must be done well. " Wu Bin said.
Every time we watch a big show or street shoot, many people will send out such feelings as "too fashionable, can you wear it in life?" and "Oh, I can’t control it."
But there is a saying in the fashion world: the simpler the more advanced, perhaps knowing this truth. In this year’s street shooting of Paris fashion models, we can find that their clothes have changed a lot, and they are no longer fancy and incomprehensible, but more classic.
For example, a classic white shirt is basically a must-have item in everyone’s wardrobe, and no matter who you wear it, it can show a different taste.
Besides, there are many fashions worth trying and choosing. The most important thing is that we can draw many matching conclusions from the street shooting of models.
Classic jeans danpin
Among many fashions, the most classic one is denim. Although the times are constantly changing and the fashionable items in the fashion circle are endless, the status of denim fashion circle cannot be replaced by other items.
This is enough to show that classic denim fashion is definitely worth choosing and trying. For example, some daily wear can’t be separated from classic denim fashion.
For women who love beauty, in hot summer, they can choose denim dress to help themselves and build a good temperament. This skirt is simple in style, but it has obvious age-reducing effect. Older women will look younger if they wear it.
Loose t-shirt
Perhaps in most people’s minds, they will think that the fashions selected by the models in Fashion Week are all full of design sense.
But if we really look at their street shooting, we will find that the items they wear are very ordinary daily items, such as loose T-shirts.
No matter who wears this kind of single product, it can present a good temperament. It is a kind of fashion regardless of age and gender, with higher plasticity and stronger practicability, which is worth choosing and trying.
Folding element fashion
For these models in Fashion Week, they don’t just choose the basic fashion in their daily life, but also try the fashion with bright spots.
For example, the fashion with pleated elements has distinctive styles and can show certain psychology, which can make ordinary wear more interesting.
For example, the black jumpsuit with pleated design is relatively more everyday, but it does not lose its bright spot and can make the style look fashionable and individual.
Simple dress
Advanced and decent style is worth pursuing and trying. From the street shooting of Paris Fashion Week, models prefer simple and fashionable skirts, such as black straight skirt with suspenders. This kind of skirt is beautiful and advanced, and it also has a different temperament.
Basic vest
In the hot summer, it is natural to have a vest. With a wide-leg pants, you can show the atmospheric style and make your temperament outstanding enough.
In daily life, matching classic jeans with a vest shows a different good temperament. If your temperament is ordinary, trying this matching method can quickly enhance the sense of fashion.
You can choose a more personalized vest, such as a plaid vest with brown pants. This style is more retro and fashionable, which can make your temperament more outstanding.
For many women, once in summer, they may not know what kind of style to create. They can choose classic items or other items to make their styles more diverse and learn the collocation methods of supermodels, which can improve their temperament.
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At 00:00 on October 16th, Beijing time, the 10th round of Serie A ushered in the Turin Derby, and Turin played at home against Juventus. Vlahovic scored the only goal in the game, Keane missed the goal, Locatelli made a long shot and Bremer was suspected of injury. After the game, Juventus won Turin 1-0, ending the two-game losing streak in all competitions.
In the 14th minute, Radonic made a long shot from the right in the frontcourt, and szczesny held the ball firmly.
In the 23rd minute, Turin once again tested Juventus’ defence with a long shot.
In the 32nd minute, Radonic’s long-range shot on the left side of the frontier of the restricted area slightly missed.
In the 34th minute, Moise Keane dived through Turin’s defense line. After Vlahovic got rid of the tackle, his shot was saved by Turin goalkeeper. The long-range shots of Lotteri and Labio were saved by milinkovic.
At halftime, Turin drew Juventus 0-0 at home.
In the second half, Yi Bian fought again. In the 49th minute, Kostic made a low cross from the left, and Turin players almost made an own goal.
In the 50 th minute, Kostic made a cross from the left, Vlahovic shot and kicked, and Rocatelli fired a long shot from outside the restricted area to hit the rebound ball. milinkovic bravely saved the ball from the bottom line.
In the 52nd minute, Bremer was suspected to be injured, and then was replaced by bonucci.
In the 58th minute, Vlashic’s low shot from his left foot in the restricted area was defused by szczesny.
In the 60th minute, lazaro rocked continuously on his bicycle to get rid of cuadrado and broke into the restricted area along the bottom line. Then a small angle shot was blocked by Juventus players.
In the 62nd minute, Kostic made a low cross from the left side of the frontcourt, and Keane pushed the shot out of the near corner, thus missing the opportunity to score.
In the 72nd minute, lazaro slanted behind Juve’s left flank, Vlashic made a cross from the bottom, and Milan Chuk shot with his left foot.
In the 73rd minute, Kostic made a 45-degree cross from the left in the frontcourt, and Vlahovic threw his head and was saved by Turin goalkeeper.
In the 74th minute, cuadrado took the penalty and made a cross from the right corner of the frontcourt. Danilo headed the ball, and Vlahovic was alert to send the ball into the net. Juventus led 1-0!
After the game, Juventus beat Turin 1-0 away.
Turin (3- 4-1-2): 32-Vanya-Milinkovic-Savage /26- Gigi (79’6- Zima), 3-Scholes, 13- Ricardo Rodriguez /34- Eina (79’17- Singo), 10- Lu
