Bai Jingting Chaopai established an entertainment company with Yang Lutong as its legal representative!

Bai Jingting Chaopai established an entertainment company.

It shows that recently, Shanghai Touqier Entertainment Co., Ltd. was established, with Yang Lutong as the legal representative and a registered capital of RMB 2 million. Its business scope includes cultural and entertainment brokera ge services, brand management, clothing accessories sales, cosmetics retail, electronic products sales, and gold and silver products sales. According to the panoramic view of equity, the company is jointly held by Zhetinghao (Shanghai) Brand Management Co., Ltd., a subsidiary of Baijingting Chaopai, Huang Jue and Yang Lutong.

Bai Jingting Chaopai establishes entertainment company!

Seize the new market, bottled mineral water rolls up and flows "low"

China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)

Is it better to eat vegetable oil or animal oil? Many people really didn’t eat right!

Oil, in the daily diet, also plays an important role, and it is basically needed when cooking. But many people think that eating vegetable oil every day is not good for health. There are even some old people who think that in the past, living conditions were poor and eating animal oil every day, so many people were not sick. Now that living conditions are good, eating vegetable oil every day leads to more diseases?

Health times chart

Is there more disease because eating vegetable oil is not good for health? Many people think that "in the past, people often ate animal oil for lack of material, and there were fewer people suffering from heart disease and cardiovascular disease, so eating animal oil was more conducive to health". In fact, this idea is not completely correct! Xie Xinhui, the chief physician of Jixi Chicken Mine Hospital in Heilongjiang Province, published an article in the People’s Daily Health in January 2021. The main component of animal oil such as lard is fat. Relatively speaking, there are more saturated fats, which is also the reason why animal oil is criticized for being unhealthy. Because the saturated fat content is too high, it may lead to abnormal lipid metabolism, cause people’s obesity and induce cardiovascular problems. Cardiovascular and cerebrovascular diseases, which we are all familiar with, are not the result of one risk factor, but a combination of multiple risk factors, such as our common bad living habits such as hypertension, hyperlipidemia, hyperglycemia, high-salt diet, smoking, excessive drinking and genetic factors.

Is it better to eat vegetable oil or animal oil? Zhi Jiehua, deputy director of the Department of Gastroenterology, the First People’s Hospital of Yangzhou City, Jiangsu Province, introduced in the People’s Daily Health issue in August 2022 that vegetable oil is indeed better as a common oil from some components in vegetable oil and animal oil, mainly because vegetable oil contains monounsaturated fatty acids, while animal oil contains mostly polyunsaturated fatty acids. Although the two substances are saturated fatty acids, they are different in nature. One is beneficial to the cardiovascular system, and the other is easy to damage the cardiovascular system. In this way, it is not difficult to see that eating vegetable oil often is obviously more beneficial to health. But for animal oil, it can’t be directly judged to be bad. Animal oil also contains some healthy ingredients. For example, lard can help to clear the intestines, and for people with constipation, it can relieve constipation.

Many people don’t eat right about eating oil! Dr. Zhi Jiehua reminded that if you can’t eat vegetable oil or animal oil correctly, it will bring more harm to your body. For health, you’d better pay attention to five details of eating oil! 1. As little as possible, the smoke point of frying and frying vegetable oil is not high, that is to say, it is not resistant to high temperature, and frying and frying need high temperature. In this case, it is easy for the ingredients in vegetable oil to have adverse reactions at high temperature and increase the intake of harmful ingredients. For example, benzopyrene, polycyclic aromatic essence, these substances intake too much, easy to increase the risk of cancer. In addition, after decomposition of vegetable oil at high temperature, the trans fat content will increase obviously, and this substance is harmful to cardiovascular system, which is easy to increase the risk of cardiovascular and cerebrovascular diseases. 2. Don’t always eat one kind of oil. Some families are used to eating one kind of oil, so they will insist on eating it and will never change it. Others may choose cheap food or choose a certain oil according to their preferences. These practices are actually not healthy. Eating oil is the same as eating, and it needs to be diversified, not too single. Eating animal oil occasionally is also healthy. After all, some animal oil can also bring benefits to the body. 3. Control the total intake. Don’t think that vegetable oil is safer than animal oil and contains less fat. Just think that it doesn’t matter if you eat more, but in fact, nothing can be beyond a reasonable range. According to the Dietary Guidelines for China Residents 2022, it is best to control the daily intake of edible oil at 25-30g.Can reduce that intake of trans fatty acid. 4. It’s best to eat less self-squeezed oil. Some families prefer to eat self-squeezed oil, thinking that self-squeezed oil is more mellow and the cooked food is more fragrant. However, many people are prone to have a problem in the process of eating, that is, if they choose a small workshop or squeeze oil by themselves, they are likely to eat oil containing aflatoxin, which may increase the risk of liver disease or liver cancer. Another problem is that the oil pot filled with self-extracting oil is easy to contain molds and other microorganisms if it is not cleaned for a long time, and too much intake is also harmful to health. 5. There is also a shelf life when the oil is eaten within 3 months after opening. In order to reduce the oxidation reaction between oil and air and accelerate the deterioration of oil, it is necessary to cover the oil every time it is used up and eat it within 3 months, otherwise the oil will deteriorate, and too much intake is also harmful to health.

This article is synthesized from: ①2021-01-21 People’s Daily HealthNo. "Fat man who wants to be a good doctor" and "Is lard really so useless that it can never be ingested? The doctor has a good talk with you. 2022-08-021 People’s Daily HealthNo. "Gastroenterology Branch Doctor" "Vegetable oil is better than animal oil? Pay attention to 5 details when using vegetable oil.

(Health Times)

Reporting/feedback

Mulberry planting model for poverty alleviation: three guarantees of tourism, industry and sunshine

  Hejia Eco-agricultural Industrial Park in Liujiaping Bai Township adopts the business model of "company+base+farmers", and farmers are both employees and shareholders. At the scene, local farmers introduced the book of riches to reporters.

  Liujiaping Bai Township has accelerated the action plan of "Sunshine Housing" for precise poverty alleviation, and intensified the construction of "Sunshine House". In 2016, the township completed the construction goal of 10 sets of "Sunshine Houses" and gradually solved the housing security problem of poor households.

  Red Net Zhangjiajie Sub-station February 27th(Reporter Chen Xiao, Wen Zhuo) At the report meeting on the work of getting rid of poverty in Zhangjiajie City, Qi Zhenggui, secretary of the Zhangjiajie Municipal Party Committee and director of the Standing Committee of the Municipal People’s Congress, said: "The work of getting rid of poverty is an urgent task, and it is a tough battle that must be won. All party member cadres should always put the people in difficulty in their hearts, shoulder the responsibility of getting rid of poverty, and embody the purpose of practicing the party on’ feet covered with mud’."

  Both feet are covered with mud, which is the standard for leading cadres and poverty alleviation teams to measure village conditions and understand public opinion. On February 27th, the reporters and Internet VIPs of the series of network theme activities of "Meeting the 19th National Congress of the Communist Party of China", like the poverty alleviation task force, also went deep into the grassroots and came to the Bai nationality township in Liujiaping, Sangzhi County, and walked into this red land, stepping on the soil and feeling the road of Sangzhi people to get rid of poverty and run towards a well-off society.

  Industrial support to stimulate the function of poverty alleviation and hematopoiesis

  "Now that we have a job, we can go to work, 60 yuan a day, how much we do, and take a few days off when we are tired, which is much better than before." Xiong Caiyun, who is working in the vegetable base of Zhangjiajie Hejia Ecological Agriculture Park in Liujiaping Bai nationality township, said happily.

  Once upon a time, the peasant women like Xiong Caiyun in Liujiaping Bai nationality village only planted some millet and corn at home to earn some money. In 2016, the 23rd batch of poverty alleviation task forces of Hunan Military Region stationed in Sangzhi attracted investment to introduce Zhangjiajie Hejia Ecological Agriculture Industrial Park into Liujiaping Bai Township, creating a demonstration park of precision poverty alleviation ecological agriculture industry. The park was built at the beginning of the year, with a total area of 1,023 mu. It mainly focuses on vegetables, fruits, aquaculture, agricultural leisure and sightseeing, and adopts the business model of "company+base+farmers", and implements contract production and acquisition, so that local farmers also benefit. The industrial park has transferred 523 mu of land in six villages in Liujiaping Bai Township at the price of 600 yuan per mu per year, which has made 143 villagers earn a total of 313,800 yuan per year, including more than 140 mu of land transferred to 73 poor households, with an average income of 1,150 yuan per household. Among them, Xinqiao village shares through poverty alleviation funds, and village collectives and individuals can share dividends according to operating benefits. Last year, Hejia Eco-agricultural Industrial Park implemented the strategy of industrial poverty alleviation, and integrated 200 million yuan into the construction of industrial districts, effectively driving 17,000 poor people to increase their income and get rid of poverty.

  Implementing the "Three Guarantees of Sunshine" Project according to the policy of households.

  Accurate poverty alleviation, poverty alleviation, focus on precision, and persistence.

  When asked about the ways and policies of poverty alleviation in the township, Gong Zhaojun, secretary of the Party Committee of Liujiaping Bai Township, was particularly embarrassed. She said, "Our township governs 6 administrative villages and 114 villagers’ groups, with a total population of 11,866, including nearly 3,000 poor people in the system. We have formulated different policies and poverty alleviation methods for each family. Some villagers live in the mountains, and it is inconvenient to use water and travel. We first realize poverty alleviation and relocation to help him solve the housing problem. Some villagers have no income.

  Walking into the Sunshine Garden in Xinyang Village, Liujiaping Bai Township, rows of houses are located between Qingshan and Xiaoxi, and the blessings posted outside the door are all filled with happiness and warmth.

  "The party’s policy is good, and we live well now … …” The 75-year-old Xiong Tinghua lives alone. There are seldom so many guests at home. Standing in the living room of his small home, he happily sang songs to us.

  Xiong Tinghua is the only widowed old man in Xinqiao Village. The "Sunshine House" where he lives is the "Sunshine House" housing project implemented by the poverty alleviation team of Hunan Military Region for the homeless and dangerous households in the village. There are more than 10 villagers in Xinqiao Village like Xiong Tinghua who are unable to improve their living conditions. By the end of this year, these villagers will carry bags for free and stay in rooms with basic furniture and living facilities such as beds, cabinets, televisions and cookers.

  In addition to the Sunshine Housing Project, the Sunshine Education Project and Sunshine Medical Project were also implemented. Investigate and review all the students in the township who study in poverty-stricken households who have established files. 633 students completed the "Sunshine Aid", implemented the "Rain and Dew Plan" and sponsored 3 students. One student enrolled in the 3303 factory of the People’s Liberation Army for free. 3 students attending Changsha Normal University free of charge; More than 98.1% of the residents in the township participated in the cooperative medical care, and the participation rate of poor households was 100%. 589 people were rescued by "Sunshine Medical Care", and this year, 303,800 yuan was saved for poor households to solve serious illness.

  Red tourism makes Sangzhi embark on a new journey of getting rid of poverty and becoming rich.

  Rural tourism is the most realistic, direct and effective way for the poor to get rid of poverty. Relying on the historical background and rich red resources in the old revolutionary base areas, the construction of a red tourist town in Liujiaping has begun, and an 80-mu flower sea is about to be built, which is organically connected with Hejia Agricultural Ecological Industrial Park and integrated with tourism to "stay" tourists, which not only realizes industrial poverty alleviation, but also expands the influence of Liujiaping’s red culture, and actively exerts the social effect of "helping a village, driving a township and radiating a county".

  Sangzhi county, as a national key poverty-stricken county, is the most difficult "hard bone" for Zhangjiajie to get rid of poverty. In 2016, Sangzhi County thoroughly implemented the central, provincial and municipal decision-making arrangements, solidly promoted poverty alleviation, highlighted accurate identification and precise policies, comprehensively promoted the "5562" action plan for poverty alleviation, arranged 104 supporting units to help 124 poor villages in villages, sent 8,805 cadres to help 37,000 poor households in pairs, and integrated 460 million yuan of agriculture-related funds for precise poverty alleviation, thus realizing the withdrawal of six villages.

  In 2017, Sangzhi County will take the road of "tourism integration, industrial poverty alleviation and green development", cling to "tackling poverty" and "all-round well-off", give full play to the function of "tourism+",actively integrate into Zhangjiajie tourism economic circle, develop global tourism, and strive to build a new highland for tourism development on the west line of Zhangjiajie, a new base for the production of ecological health products, and a new blessed place for the people in the old areas to live a well-off life. By 2020, At the same time, we will continue to exert our efforts in compacting work responsibilities, implementing industry-driven, improving infrastructure, ensuring public services, and strengthening grassroots organizations. We will push forward the "5562" action plan to get rid of poverty, and the standards will not be lowered. We will work hard to take off our hats in 2018 and ensure that we will take off our hats in 2019.

  On November 19, 1935, the Red Army Corps took the first step of the Long March in Liujiaping Township, Sangzhi County. Now, 81 years later, Sangzhi County has started a new journey to get rid of poverty and achieve a well-off society in an all-round way.

Application of Artificial Intelligence in Intellectual Property Protection

With the development of artificial technology, the protection of intellectual property has gradually extended from the traditional protection field to the field of intellectual property protection. Artificial intelligence technology can be applied to the research and development of artificial intelligence technology and intellectual property protection. In the future, artificial intelligence will be applied to the fields of intellectual property creation, protection, application and innovation, which will have a positive impact on society, economy, culture and politics.

Intellectual property protection is an important guarantee for the healthy development of the global economy. Internet-based information technology and Internet economy have become an important force to promote global industrial upgrading and industrial structure adjustment. While promoting economic development, they also provide important support for the healthy development of China’s economy. However, the development of intellectual property protection in China is still in its infancy. There are still many problems and defects in this field of intelligence.

For example, China is still at an early stage in the field of online advertising, and its technical level is not high, so users’ interpretation of advertising content is misleading. The legal protection of civil rights of intellectual property rights such as copyright of written works and the right of information network transmission in China is not perfect enough; China has not yet established a perfect intellectual copyright protection system. These all restrict the development and application of intelligent patent technology. In addition, there are still some problems such as backward intellectual property protection concept, imperfect system and so on. To solve the above problems, artificial intelligence can be applied to software copyright design, inventions, copyright registration, trademark registration and other fields in the future.

Intellectual property protection is an indispensable part of China’s economic development and an important foundation for China’s scientific and technological innovation and industrial development. China is the world’s largest trader of goods and the world’s second largest economy, which plays a pivotal role in promoting international cooperation. In the future intellectual property protection, the ability to use artificial intelligence to solve technical problems can meet the needs of national and social governance and consumer demand. And innovative research and development in the field of artificial intelligence will provide new choices and new impetus for intellectual property protection in China. The era of artificial intelligence is driven by the innovation of information economy, which will provide new kinetic energy for intellectual property protection.

Content Dry | Product Manager To learn about technical knowledge

Previous chapter we talked "product managers should not understand the underlying logic of technology", have never seen students can read it first, and then come back to see that this chapter content may understand more profound.

Due to the reason, the last chapter does not explain the specific content of the technology, this chapter will be aroundThinking collision, workflow, basic technology, technical terms, communication skillsAll the dimensions are explained, all the content is the Internet content, strive to describe the technical content in a simple language, so that non-technical products can be easily understood and learned.

I understand the product thinking is the root cause of the analysis and the root cause of analysis and whether it needs to be resolved, and then proposes a specific solution and the process of standardization and product chemical;

Just like the title of writing, the proppal may be a problem, a phenomenon, a feeling, an emotion, even a result, we have to understand his true intention, find effective arguments and arguments Solution, you can argue from multiple angles, and we are required to do it when arguing:

  1. There are opinions and positions: could not appear uneven, meaningless content
  2. Is an overall: unrelated content
  3. Strict and logic, self-contained content

The entire process is a layer-by-layer process and there is an uncertainty. The problem of analyzing may be wrong, and the proposed solution may not solve the problem, because the outbuness of the result is only considered the solution. Sex, can solve the user’s problem, and how to improve the probability of successful solutions, not think too much to implement the way.

Technical thinking

Technical thinking is a kindProgram implementationThe way of thinking, based on the data that has been confirmed and determined, and fromThree variables such as influence face, encoding complexity, investment costAssess the process of realizing difficulty;

It is a bit like a solution of solution. In known mathematical formulas, there are many solutions, but there is only one solution, but the answer will only be solved and don’t solve the two results. If you don’t find the answer, or the title is It is wrong;

When thinking collides, most arguments are contradictory and logic before and after product logic, so that it is necessary to develop their own brain tonic logic, which has a great uncertainty in the development of their hearts, technical thinking is not good at solving uncertainty Therefore, it will be constantly questionable to fix confirmation. As the product manager, we should try to eliminate this uncertainty when advancing.

Then, due to the lack of thinking in the realization, it was found that the realization of excessive decline was discovered after the evaluation, and the development of the instinct, and questioned whether the topic was correct. At this time, we need to throw demand value (opinion and position) to strengthen The purpose of demand, the production ratio of high demand, so that the development can feel the meaning of completion, so that the corresponding plan is proposed to reduce the difficulty in reducing the implementation according to the demand purpose;

The product manager can not talk about "why you want to do this" at the beginning, but it must be a prompt to answer in a timely, with professional attitude make the demand complete, echo before and after;

When doing demand, some feelings may have obstacles, first do advance communication, pre-judgment in advance, coding complexity, investment costs, and do full logic thinking, or properly modify yourself Solution to meet the optimal solution of the product, this is a certain technical thinking.

Post division of labor and responsibilities

  • UI design: design for software human-computer interaction design, responsible for page beauty view, cutting
  • Front end: The design of the design is converted into the software interface or HTML page that can be operated, responsible for product interface and interaction
  • Back end: Provide database, platform and interface design, responsible for functional logic implementation and data storage processing
  • Test: The product developed by the acceptance is consistent with expectations, responsible for the quality
  • DBA: Responsible for the management and operation of the database, guarantee the stability, safety, completeness, and high performance of the database
  • Operation and Maintenance: Operation and maintenance of various phases of the network, server, system environment, service cycle, reaching an uniform acceptable state in cost, stability and efficiency

Product development process

A complete development process is as follows:

-03-Basic Technical Content Web Basic Technology

  • URL:Unified resource locator, used to access web pages, pictures, videos, etc., all resources on the Internet have a unique URL, starting with HTTP, can be IP or domain name, actually a path
  • TCP / IP:Refers to the protocol cluster capable of implementing information transmission between multiple different networks, which is the most basic communication protocol in the use of the network.
  • HTTP:Global hypertext transmission protocol, based on TCP, is the basic protocol of the Internet, all WWW services must comply with the HTTP protocol to ensure communication between clients and servers
  • SSL:Secret sex transmission can be provided on the Internet, and communication between users / server applications is not to be eavesdropped by attackers, and always authenticate the server, which is generally used for systems with high security requirements, such as network payment.

Front-end technology

  • SDK:
  • POST / GET:It is two common HTTP request methods. GET is used to get data from the server, while POST is used to deliver data to the server; GET data is placed in the URL, visible to the user, POST passes the parameters through the request body, for the user Invisible;
  • Ajax:Using asynchronous data transfer, web applications can quickly rendering the incremental update on the user interface without the need to overload (refresh) the entire page, which makes the program to respond to the user faster, which is more friendly in the user. (Refreshing page will appear on the visuality, let the user lose the focus);
  • Cookie / session:Two session storage technologies, mostly used for user identification or status storage, cookies are stored locally (modified views in the browser), and the session is safer;
  • TOKEN:A string generated by the server to make a request for the client, generally used as a user login to determine the identity, no need to enter the account password again, just like we take the card instead of the key unlocking;
  • Native development:It refers to the development of the officially provided development language, development library, and development tools on the Android, IOS and other mobile platforms. The advantage is that the experience is good, good performance; the disadvantage is that different mobile phone systems should be developed twice, the development cycle is long, cost high;
  • Mixed development:Developed using native + HTML5, then packaged into different platforms, the advantage is that the development is fast, the UI expression is consistent; the disadvantage is that the performance and the native gap, some can not be implemented;
  • Applets:It is an application that does not need to download and install, the user is running, does not care about whether it is installed too many applications; the small program development threshold is low, can meet most business needs, it is also very convenient, by WeChat 16 The first time, now almost all super apps have a built-in applied.

Backend technology

  • Short connection:Each time the client and server perform an HTTP operation, set up a connection, the task ends interrupts, most of the web services are short connections, comparing resource;
  • Long connection:After establishing a connection, the client and server, it has been connected, mostly the frequent operation, and the message, such as the game, chatting instantly;
  • Synchronize:In order to execute, call a thing is that the call party is waiting for this call back the result to continue, such as the ATM machine to pay the money, take one to the next;
  • asynchronous:The call party will not immediately get the result, but after the call is sent, the caller can use the continuation to perform subsequent operations, the caller is notified by the caller, or handle this call by the callback function; for example, order, wait next to it, wait next to it Episcal, the next one continues to order, and use the speaker to pay for a meal after eating;
  • queue:It can be understood as the queue in real life, the team headshade head, that is, "advanced first out", often used in spike or group purchase activities, prevent and transmit the service downtime;
  • Stack:Also called the stack, use "backward first" rules, such as entering and exiting the elevator, after being in the door, you must go out first;

API interface

It is a protocol for data transfer and interaction between the client and the server. It is a way to synchronize data between two systems. It is generally composed of error code, error message, and data content, can be JSON, XML, or string and other forms. Returns, written by the server, and provide interface documentation to facilitate front-end use.

The interface has greatly reduced dependence, improves the security of data access, and the technician often said.Rear end separationIt is to let the front and rear ends focused on their business logic, and data docking through standard interfaces.

It should be noted that in order to let the user experience more friendly, try to use non-professional text to describe the error message, do not display the error code on the page.

Industry noun

  • server:Provide computing or application services for other clients in the network, our code is deployed on the server, similar to our computer host, but it is faster than the computer, each server can assign a public IP, Access service is available outside;
  • system:Generally referring to the operating system that is running on the server, the application needs to run on the operating system, and the common server system has Windows, Linux (open source);
  • database:To organize, store and manage data, store, and manage data; Directive databases (eg mysql, sqlserver) and non-relational databases (such as: mongodb); similar to the reputation, the shelf corresponds to the data sheet, the shelf Each product is similar to a data sheet data;
  • Cache:Refers to a memory that can be exchanged for high-speed data, which exchanges data with the CPU, so the rate is very fast, the role of the cache does not directly access the database, preventing access to the database, improve the access efficiency of our data; Memory Cache Redis, Memcache;
  • Timing task:Perform a piece of code every other period of time to obtain a result of a result, usually use crontab, usually put some time-consuming, such as data statistics, is performed timed when the number of visits is small in the morning, generates data tables, send email;

Use of tools

  • IDE:It is an application for providing a program development environment, which generally includes tools such as code editor, compiler, debugger, and graphical user interface (men’s toolbox, all), the appearance of IDE makes the development process simple, Convenient, development has its own favorite IDE, but also to form your unique habits through continuous optimization and configuration, it is the weapon of the soldiers;
  • Postman:It is an interface test tool that is equivalent to a client, which can simulate various types of HTTP requests initiated by the user. Send the request data to the server, obtain the corresponding response result, and the result data in the verification response matches the expected value;
  • FIREBUG:Also called developer tools, it is integrated with HTML view and editing, JavaScript console, network status monitor, is the front-end development effect tool, which can be touched directly in the browser; it is an extension of Firefox browser, due to It is very convenient for the front-end development and commissioning, and the current browser has supported;

Equipment:Develop production and product operating environments.

  • Development Environment: New employees will be entered the first day, they must first build their own development environment. The IDE, operation, and debugging software needed, will also configure IDE according to their own habits, and improve development efficiency;
  • Operating environment: After product development, you need to put it on the server so that users can use and access, they need to build a server environment. The same is also some columns of software, plug-ins, and more time you need to optimize the configuration of the operating system. Just like you optimize your computer settings;
  • Environment Classification: Operational Environment is also distinguishing between DEV (Development), Test (Test), Product (Production) and other environments; Some pre-released environments (using production environment data, but the code has not been issued to the production environment ), Grayscale environment (small population can be seen) environment, etc.
Construction form:Depending on the business logic needs, design the database table structure, used to store data, mainly the work development of the backend, or may be the work of DBA;

Write death:

  • It is referring to the parameters or configuration content, representing these contents, to write in the code, modify the re-release code; The time to build a table and write interface;
  • The advantage of writing death is that the development efficiency is high. The bad is inconvenient to modify and need to re-release the version;

What information has been developed?

  1. The existing technology cannot be achieved, that is, often said more than the technical boundary, such as the download speed reaches 10g / s
  2. Surgregated by the company R & D capabilities and technology stack restrictions, beyond the ability of the ability, such as the requirements for making a small procedure to do artificial intelligence development
  3. Platform or ecology limitations, do not support this approach, or no open corresponding interface, such as WeChat does not open an interface to get a list of friends list
  4. The existing technical architecture does not support, if it is necessary to do cost, you need to rewrite the underlying code, time, task, not cost-effective
  5. The implementation method is more complicated, there is no way to implement, and it is impossible to meet the requirements for short-term implementation.
  6. I feel that the value of the demand mentioned is not big, there is no significance, and there is no motivation to do.
  7. Simple, don’t want to do
  8. Bother you

What kind of case is made clear that it can be effectively judged and solved. ?

-05- and develop friendly communication coordination

The development estimate is mainly mainly controlled by the technical supervisor in the team. They have a responsibility to assist the estimate, control the progress, coordinate the task;

Therefore, the method herein is not to let the product manager instead of the development estimate, but we can take the strategy we can take when it is expected to be expected;

Judgment Estrange First Step: Let’s see the total time, find out the time node of the people who have long-long, see if it is the mission arrangement is unreasonable (more people’s task), or the order is problematic (time vacuum) There are still other tasks;

Judgment an estimate of the second step: solving individual people too long, some people may have normal task, complexity and others are almost, but it is more than others;

  • First evaluate personal capabilities and whether the assigned task matches
  • Then inquire about the reason, you may find information asymmetry (if you are wrong, understand the code library, you don’t know some technology, etc.), the product manager can guide it to find the corresponding person to solve, or directly to solve it. Symmetrist
  • Finally, this person may not say why, there is no wish to solve the problem of long-term long, the product manager must make the development of his own task to disassemble, can disassemble the day according to the development steps, the number of interfaces, logical points to the sky Until until disassembly
  • Some people may say, I don’t have this power, I can’t do it for development and me in detail the task. Many people don’t have, but the problem is still solved, you can say good words, you can ask for others, anyway, all want to do everything Solve

Judging the third step in the estimation: After the first two steps, it is found that the length is still super, then there are only some less important needs, and the delivery is more valuable than the perfect online.

Task is more difficult to determine

Look at logic:

  • The logic itself is simple, there is not a lot of judgment (such as adding deletion of deduction), the function is also independent, basically assessing 1 to 2 days is reasonable, and the hands and feet may be fixed for a long time.
  • If knowledge is purely show, pull the data from a few tables, add some simple judgment, complexity of the front end and the interaction between the rear end, and basically in the day.
  • If you just replace text content, pictures, simple style (color, size, etc.), even if you are more, you can do it in batches, it may be cumbersome but not complicated, you can do it in a short time, belonging to your hand

See information:

  • Generally there are ready-made interface documents and SDK, it is also simpler, and can be used under time study.
  • There is a general purpose component, and the previous function is implemented. If the change is not large, you can use it directly.

General complexity:

  • Compatibility problems will be complicated, especially some of the problems of non-usage models, sometimes it is not good to position problems.
  • Performance problems are often difficult, need a little point to analyze to find performance bottlenecks, and test optimization
  • The core function will be more complicated, especially to provide a number of functions used in many modules.
  • When research is usually time consuming, the product manager is doing a need for demand, if you find that you may need to use new technologies, you can say hello in advance and develop, let them study, put the time-consuming question previously solved

Communication and ask questions

Master a knowledge, not to compare others, but let yourself do things more articles and efficiency;

I can understand that there is a bottom gas when I communicate, and I will not be asked, and I can ask a reasonable problem according to the answer to the other party. Most things can be solved by face-to-face;

We have to communicate "More recognition, less ironic", Try to do equality dialogue, some straight-white languages, change to another discourse, will exchange unexpected effects:

Put "Why can’t you do it?", Replaced "I want to know the specific reason?" Or "Is there any other method to achieve?"

Take "this simple need, is it so long?", Replaced "I think this time is a bit for a long time, can you speed up?"

Put "X, there is bug", change it to "here, don’t you operate, see if there is a problem with you?"

It is not easy to give up, do not accept the ambiguous answers, the content of the development should continue to ask until the answer to you;

The product manager is responsible for the final result of the product, encountering problems, no one will continue to solve it for you, do not expect problems to automatically disappear, solve problems, only you can solve problems, understand technology is just means, not purpose;

Drums, overbearing, high mountains.