Artificial intelligence AI is both an impact and an opportunity for the film industry, so don’t be afraid to hug more and talk about it in the industry.

In February of this year, OpenAI, an artificial intelligence research company, released Sora, a large model of artificial intelligence text generation video. This artificial intelligence system can quickly produce one-minute videos, which can present complex scenes with multiple characters, specific types of actions and accurate details of the theme and background. In March, a feature-length sci-fi movie "Our Terminator Reset Edition" made entirely by AI premiered offline in the United States.

"Our Terminator Reset Edition" has premiered offline in America.

In recent years, with the continuous change of AI technology, the film and television industry has increasingly felt the crisis. Last year, Hollywood writers went on strike, and one of the contradictions was that AI could generate scripts, which threatened the rights and interests of writers. The screenwriter is only one of the affected parts. In an interview with the Beijing News, film and television practitioners revealed that jobs such as atmosphere painters and lens splitters were more impacted by AI.

Will AI threaten or even subvert the film and television industry? The Beijing News interviewed Zhang Nan, a young film director /AI creative artist, and Wang Yu, a photography director (masterpiece "Gods Trilogy" and "Golden Age"), and asked them to talk about the opportunities and challenges of AI to the film and television industry. In Wang Yu’s view, although AI technology is constantly iterative and updated, and the technology is becoming more and more mature, it is not life after all and cannot replace the part of human emotion. "Man Jiang Hong" screenwriter Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".In the face of the menacing AI, Zhang Nan feels that every department in the industry should learn and embrace it with a positive attitude.

It has the greatest impact on the basic production level of the film and television industry

Some time ago, Zhang Nan watched the clip of "Our Terminator Reset Edition" produced by AI. "I feel that it is more like a performance art, and its perception is definitely not as good as that of a real-life movie, but it puts forward the possibility that the movie made by AI can be close to the work made by a real person in terms of atmosphere or overall perception."

Zhang Nan began to pay attention to AI very early. In 2022, an AI painting tool, Midjourney, was launched abroad, which can directly generate pictures with words. At that time, Zhang Nan had an intuition that AI would definitely bring an innovation in the image industry, so he quickly studied the technology of generating pictures from words and generating videos from pictures. Basically, he has used all kinds of AI tools on the market, which is considered as a group of people who used AI earlier.

The AI painting tool Midjourney has been updated to the sixth generation.

In Zhang Nan’s view, the update iteration of AI technology is particularly fast. Last year, some information was sent every two or three weeks, and it was usually updated once a month or two. Take Midjourney as an example, the product has been updated to the sixth generation, and the seventh generation is also being announced in advance. It is said that there will be functions comparable to Sora. The rapid development of AI technology has had a direct impact on the film and television industry.

Zhang Nan thinks that at present, the occupations that AI has the greatest influence on the film and television industry are atmosphere painters and lens splitters, and this most intuitive design department may suffer the greatest impact. In the past, it took five people to draw a film split, and it took a month or two to draw a film split. Now ChatGPT can make a more accurate split. Before making a better atmosphere map, the cost of a map should reach 10 thousand yuan, and the cost of all kinds of communication time is also very high, so the time and funds are burning. And this is a very key department, once the atmosphere map in the early stage is not good, it may affect the future shooting and the reference of the visual effects department in the later stage. However, with AI, hundreds of atmosphere maps can be generated relatively quickly, and finally, one is chosen to continue to optimize the details based on the main creation aesthetics. The whole link is clear, which greatly saves time and manpower for each department.

With the further development of AI, photographers, composers, actors and visual effects departments are under greater pressure. Zhang Nan made several videos with AI, that is, composing music with AI, "which can reach the level I want".The photography department doesn’t need to shoot, and it doesn’t need to find an outreach to see the scenery. What kind of scenery is needed, AI can make it, saving a lot of costs. Actors may also be replaced, and now AI is developing rapidly in character micro-expressions and lines. In the later visual effects department, AI digital landscape painting can be done now, and the model problem will be solved as soon as possible when the computational power is improved. The animation department in the later period has been hit hard, because it is not necessary to adjust frame by frame, and many animation software has also joined the AI module.

With the layered iteration of AI technology, it may hit the director and screenwriter level in the future. Zhang Nan said that the so-called impact does not mean that you will definitely lose your job, but that AI will impact the work itself. Nan made an analogy. In the past, when the car came out, the coachman didn’t lose his job. Many people went to drive the car, but the horse was unemployed. After AI technology comes out, some people will definitely be impacted, but as long as they study and transform seriously, they will still do better than inexperienced people.

According to photographer Wang Yu, with the development of AI technology, the more basic it is in the film and television industry, the easier it is to be replaced. The innovation of AI technology is like the industrial revolution, but it is faster than the industrial revolution, and it is a geometric growth. It is difficult for a person to see 1000 movies for reference, but AI will be very fast, and the communication cost will be greatly reduced and the speed will be greatly improved.

An atmosphere map full of China traditional artistic conception made by AI. Cartography Zhang nan

Take the photography department as an example. Before the film was digitized, only the photographer knew what he was shooting. After the digitization, the department heads and producers of this group all knew what he was shooting and could judge it, which changed the logic of shooting. After the green screen shooting, the photography department needs to communicate with other departments, and there are many unknown and uncontrollable factors. But when virtual shooting in the future, it will change a creative way and imagination path, and photographers should learn this knowledge in advance.

At that time, when filming the trilogy of gods, the crew tried virtual shooting, but it failed for various reasons. As a photographer, Wang Yu said that all the visual effects shots and action shots were basically previewed dynamically, but they were two-dimensional and rough, and the effect would be more realistic with the help of AI.

What cannot be replaced is human emotion.

In Zhang Nan’s view,At present, the people who are instructive in aesthetics in every department of the film and television industry are irreplaceable by AI. In the future, AI may be able to replace some pure human departments, such as mechanical departments, equipment departments and Weiya departments, but department heads cannot be replaced because AI has no aesthetic judgment. Is this picture aesthetic or even market demand? In the end, it’s up to someone to make a decision."To take an extreme example, in medicine, AI can’t sign for relatives to take risks, and the ultimate responsibility still needs to be borne by people." Zhang Nan said that at present, it is impossible for all departments in the film and television industry to be replaced by AI, but people’s work places have changed. Maybe art doesn’t need to go to the scenery all day and hand it over to AI, but whether this scene is approved by the director or the art design will finally be left to the creative director to choose.

Wang Yu believes that although AI technology is constantly being iteratively updated and matured, it is not life after all, but it is unintentional."AI still depends on people to command, it can’t replace people’s hearts, this is the most fundamental place",Wang Yu said, AI will always be a tool, just saying how far this tool can develop in the end. Just like in Nolan’s film Oppenheimer, before the atomic bomb initiation test, General groves asked Oppenheimer, "What is the probability that we will destroy the world?" Oppenheimer replied, "Almost zero." AI is the same problem. Even if AI relies on unlimited data calculation, it can’t reach the emotional depth of live-action movies in the end.

Yu Chen, the screenwriter of "Man Jiang Hong", said in an interview with the media a few days ago that AI will not make mistakes in language logic, but it will be relatively rudimentary in content logic, so it is difficult to create a stable story with causal development, and it cannot reach the level of narrative art.. Maybe in the next few years, it will become a very important tool, because its computing power is unmatched by human beings, but when it comes to emotions and values, AI will be make a fool of oneself. In Yu Chen’s view, the closer to the level of comprehensive thinking and planning, the more difficult it is for AI, and the more specific work, the easier it is to be replaced.

In the movie "The Shawshank Redemption", the hero Andy plays the opera in the broadcast room of the prison. Because it touches human nature, AI is difficult to create at present.

Yu Chen cited a passage from the movie The Shawshank Redemption as an example: Andy, the hero, regardless of the penalty, went to the prison broadcast room to play Mozart’s opera "The Wedding of Figaro", and the inmates outside were hit by this sudden song and immersed in it. Logically speaking, it doesn’t make much sense for Andy to do this, because he will definitely be beaten and grounded afterwards. It is difficult for AI to create such a paragraph that touches human nature. Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".

In Yu Chen’s view, asking questions will be a very important ability. In the future, a very important career may be an AI questioner. It is particularly important to be able to ask questions well and come up with very effective and interesting results.

It may be too early to say that AI technology will subvert the film and television industry.Sora has just broken through the limit of making a one-minute video, but it is still not stable, and it is still far from making a film with pictures, stories and characters, especially a feature film with thoughts and feelings.Technology will not only replace some tools, but also create new industries and new jobs. As long as AI has no independent consciousness, all subjective content will eventually fall on people. The film and television industry welcomes the embrace of new technologies. As long as ideas are unique, they cannot be replaced, because the most fundamental difference between humans and animals is that they can use and make tools.

Will give different aesthetic works for individuals.

So far, Zhang Nan has made six short videos with AI. "When I made the first film, AI was still not perfect, and then it got better and better. You can see from the videos I made that AI technology is really developing." Recently, Zhang Nan released these short videos in bilibili under the screen name of "Little Bear", and the number of hits of the album has exceeded 200,000.

These two or three-minute videos are almost all made through AI, including music. Dubbing is done by Zhang Nan’s voice plus the voice generated by AI. He usually takes time to do a little, and he can do it in a week at the latest. If he concentrates on it, he can finish it easily in two or three days, but he still needs fine tuning.

Zhang Nan thinks that AI has another advantage, that is, when making videos, you don’t have to think clearly before you start, because AI will give you some inspiration. For example, you have an idea in your mind, but you haven’t figured out the specific picture yet. After AI gives a specific picture, you can always adjust your idea according to the details inside, which is a kind of communication and promotes the progress of thinking.

In Zhang Nan’s latest video "Revenge of the Prince of the Meow Star Right Tour" made with AI, there are two shots with real material. He wants to try to put AI and the real shot together, and will it be inconsistent in perception? The result proves that the viewer can’t see it at all. "Although AI is immature at present, it is entirely possible if we use real shot plus AI to complete a movie." Zhang Nan specially emphasized.

Film and television atmosphere map made by AI. Cartography Zhang nan

Regarding the concept that AI is a super tool, Zhang Nan felt that he didn’t quite agree with it in the process of using AI. "If it is a tool, I will build an axe, fully knowing that this axe will help me cut down trees, but AI is not, because it is multimodal, can adapt to different industries, has a set of neural networks, can think and even learn by myself." Zhang Nan said that communication with AI should not attempt to control it with data, but communicate.

For example, enter a string of words: a bird is flying in the sky. AI will give many answers, such as how to fly, cloudy or sunny, day or night, and then when you enter the artistic description, you may need to improve your aesthetics, know roughly which artist’s artistic style you want to learn, and then tell AI, AI will search the world’s works about this artist and get what you want. The next time AI generates a similar diagram for you, it will actually know your aesthetic tendency with great probability."AI is also learning a little bit. The same prompt, what I made with my own AI is different from what my friends did."

Zhang Nan thinks,AI will give different aesthetic works for everyone. Therefore, this requires creators to read a lot of books and look at aesthetic things, instead of letting AI guide people. Otherwise, the works made by AI are beautiful, but they are not attractive.Zhang Nan said that as a film, it is very important to return to its textuality and literariness. It is impossible to fool the audience casually. There are too many beautiful things that the audience will see in the future, but thoughtful works are still rare. It depends on how you do it.

Embracing AI with an open attitude may be a brand-new opportunity.

In Zhang Nan’s view, AI will definitely set off a wave of technological revolution, and the film and television industry will bear the brunt. Because all AI shows are mainly images now, this form is the most intuitive and represents people’s basic image demands. In fact, the biggest impact of AI is not film and television, but it is a real big change in politics, economy, science and technology, and military affairs. AI is like a big pipeline, and each department can plug in a straw and draw some of what it needs.

In the face of the fierce AI, Zhang Nan feels that every department in the film and television industry should study it, and use it first without learning too well. "Because no one knows how far AI will develop in the end, whether even the director is not needed in the end, and no one needs it. It is also possible, but we don’t know when that day will come, but now it seems that it will take time."

Zhang Nan has seen a lecture by a representative who is very professional in artificial intelligence in the Asia-Pacific region before. Someone asked him a question: In the face of AI, everyone is very confused. How should we keep our jobs? The man said: Now many scientists all over the world, including sociologists, will be confused. Let’s use it first, then see how it develops, and then let it go.

The Monkey King, the Great Sage of Qitian, made by AI. Cartography Zhang nan

At present, the film made by Zhang Nan has started AI intervention, and now many shots are being tested, and the effect is no different from that of real shooting. "In the past six months, it should be impossible for AI to replace the real lens on a large scale, but it will definitely be in the future." After the more advanced AI like Sora comes out, its next generation will definitely be better, which will greatly shorten the film cycle and improve the shooting efficiency. In this way, directors like it, because they can express their ideas intuitively, and investors like it, which can save money and do better.

In Wang Yu’s view, if people make good use of AI, they can get twice the result with half the effort. If they are afraid of it, it will become your yoke. People always use tools, and can’t be commanded by tools. Just like the fire of Prometheus, the use of fire by human beings is a good tool for human beings, but if human beings are used by fire, it will become a disaster.

After AI is involved in the film and television industry, is it meaningless to shoot? Zhang Nan thinks that some different tracks may be formed in the future, such as the recently released Russian space movie Challenge, which has achieved the feat of real shooting in space. This is an effect that AI can’t achieve so far. When paying tribute to art and taking people’s spiritual beliefs as the driving force, only real shooting is meaningful. If you want to make a pure commercial film, there is almost no problem in presenting it in AI mode. In the future, AI movies may be popular and become an artistic product in the era of equal rights in science and technology. Everyone can create them, but the level must be high or low, forming a pyramid structure, and the corresponding track is to create another pyramid with real shots.

For screenwriter Chen Yu,Now is an era in which challenges and opportunities coexist. Whether it is the change of science and technology or the change of society, everyone should go deeper and accept this change, or they will be eliminated. Generally speaking, we should have a more open attitude and a positive attitude to look at AI technology, which can force the creators and eliminate some mediocre creations. From another perspective, this is a brand-new opportunity.

Beijing News reporter Teng Chao

Editor Huang Jialing

Proofread Zhai Yongjun

A variety of online wealth management products are selling well. Why is online wealth management popular?

Tencent Wealth Management recently released the Post-90s Financial Management and Consumption Report, which shows that more and more young people prefer to manage their finances through the Internet, and 84.5% of the post-90s people choose the Internet platform, which is far higher than the proportion of traditional financial management channels such as banks. Xu Junzuo (Xinhua News Agency)

Fujian Branch of Agricultural Bank of China has shifted its service focus to mobility and intelligence, providing customers with convenient and fast financial services. The picture shows the employees of Fujian Jinjiang Sub-branch of Agricultural Bank of China handling business for customers through the "super counter". Photo by Liang Zhiqiang (People’s Vision)

  During the epidemic prevention period, many people stayed at home, and online financial management quietly caught fire.

  Recently, the data released by Alipay showed that the sales of platform deposit wealth management products increased by over 100%, and the fund subscription trading day increased by 400%. The sales of various online monthly wealth management products showed a "second-empty" pattern, and the live broadcast of wealth management was also widely sought after. What are the new trends in online financial management? Is it a temporary phenomenon or the mainstream in the future?

  Recently, online financial management is particularly hot.

  "Today’s income is more than 70 yuan, not bad." Recently, Liu Duo Jr., a Beijing office worker, made a habit of opening Alipay wealth every morning to see the income. "I haven’t bought a fund before. At most, I just put my spare money in the balance treasure, and I earn six or seven yuan a day." Xiao Liu said, "Recently, many colleagues and classmates around me are buying funds and managing money. I am a little moved, so I follow suit ‘ Get on the bus ’ 。”

  Xiao Liu said that in the past, when she had spare money, she kept regular savings. Although the interest rate was stable, the income was low. "I am usually very busy at work, and I don’t have much time and thought to ponder over financial management, but I am often at home during this time, and I began to study financial management." Xiao Liu smiled. "I didn’t expect it to be so convenient to buy wealth management now. You can buy it directly on Alipay."

  The data shows that after the Spring Festival this year, the transaction activity of wealth management users on Alipay has increased significantly, and the number of visits to positions and market information has doubled compared with that before the holiday. "We found that many users can’t go out and spend money during the epidemic prevention period, and they will choose to transfer their funds to do some stable financial management." According to the person in charge of Ant Wealth Operation, some regular products with income above 4% have been launched recently, which are sold out quickly after being put on the shelves every day, and the sales volume has increased by more than 100%. "This also reflects that users are more stable in investment under the epidemic."

  Ms. Zhang from Xuzhou, Jiangsu Province is a veteran of financial management. She told reporters that in the past, it was time-consuming and inefficient to buy financial management at the bank counter. "Wealth management products are becoming more and more common in recent years." Ms. Zhang said, "In the past, when we went to the bank, we just kept a regular deposit. There were not many people who bought wealth management products. In recent years, banks have moved financial management online, which not only improves visibility and transparency, but also improves convenience. "

  It has been some time since banks moved their wealth management from offline counters to their own online, and a recent change is that a large number of wealth management products from different banks are concentrated in third-party platforms, which has triggered a new wave of buying wealth management and fund products. For example, since February 18th, 30 financial institutions, including ICBC and Agricultural Bank of China, have put nearly 100 explosive deposits and fund products of their own into Alipay "Wealth Management Week", so that users can "buy in buy buy" just by opening Alipay, thus meeting the diversified needs of investment and wealth management. Relevant data show that Alipay has launched more than 1,000 wealth management products through cooperation with more than 300 institutions, and launched wealth management products such as term, fund and gold for investors with different risk tolerance. The risk types are divided into five grades from low to high, and it has accumulated more than 600 million users.

  According to the person in charge of wealth management business in JD.COM, during the epidemic prevention period, the subscription transaction volume of Jingdong Financial Platform Fund remained at a high level. "The proportion of equity funds in user asset allocation has increased significantly. Taking the new fund as an example, the new fund raising has a hot momentum, which greatly exceeds the previous performance. The amount raised by a single fund has increased by 20 times compared with the past. " According to the person in charge, Jingdong Financial Platform cooperated deeply with financial institutions during this period, and recommended market-recognized star fund managers and products for investors. At the same time, during this period, the user experience is continuously optimized, so that users can enjoy a stable and secure investment and financial management experience without leaving home or staying at home.

  "Chasing financial live broadcast like a drama"

  Open Alipay’s homepage and enter the "Financial Week" interface. There are not only stable long-term financial products to choose from, but also high-yield funds and large bank time deposits for consumers to choose from. The long-term insurance wealth management products with an annualized rate of about 4.7% have been sold short, which shows the enthusiasm of consumers.

  It is understood that behind the recent "second light" of online wealth management products, there is another important factor, that is, there are new changes in the ways and means of recommending wealth management products online, and the live broadcast of wealth management has attracted more users.

  Xiao Li, who has just worked for a year and a half, has formed financial habits. Xiao Li introduced that in the past, he knew nothing about wealth management products, and he was also confused about buying them. He bought whatever the homepage recommended. Since Alipay started the "Financial Week", there has been a live broadcast of financial teaching almost every day, and Xiao Li’s understanding of financial management is refreshing every day. "I am now chasing financial live broadcasts like a drama." Xiao Li said with a smile, "This has greatly improved my financial management ability and gained a more comprehensive understanding of the market."

  According to the data from Alipay, since the Spring Festival, nearly one million people have watched the financial live broadcast in Alipay, an increase of 63.8% compared with that before the holiday, and users in Guangdong, Zhejiang and Jiangsu have the highest enthusiasm. "post-90 s" is the main force to watch the live broadcast of financial management, accounting for nearly 40%; Nearly 13% of the live audience are middle-aged and elderly, and their enthusiasm for learning financial management knowledge is also high.

  Lack of professional knowledge and being cheated in investment and financial management are the most worrying issues for some elderly people. Aunt Chen, who is nearly 70 years old, said that the elderly should also keep up with the trend of the times. Watching live broadcasts to buy wealth management can help them make better use of their pensions and obtain steady income. "I watched Alipay’s financial live broadcast under the leadership of my niece." Aunt Chen said, "Listening to experts and teaching financial knowledge, buying your own financial management is also more bottomed out. Sometimes I will ask questions from experts during the interactive time, and experts will reply seriously. "

  The person in charge of wealth management business in JD.COM said that in the next step, Jingdong Financial Platform will continue to optimize the user experience according to the user characteristics, and cooperate with financial institutions by combining the popular live broadcast and other means to continuously enrich the investment content and provide professional investment categories.

  Ceng Gang, deputy director of the National Finance and Development Laboratory, said that the transfer of wealth management investment from offline to online is a necessary adjustment for institutions to adapt to the changes in users’ consumption habits.

  "Alipay is like Wangfujing online, and other platforms such as WeChat and JD.COM are similar to Xidan and Guomao online." Ceng Gang believes that the presence of institutions in the platform is conducive to the formation of a good ecological relationship among institutions, users and platforms, and the three parties will develop together. The traffic platform empowers institutions and improves customer satisfaction; The organization broadens the sales channels through the platform, reduces the labor cost of offline consumption, and better follows the changes of users’ needs; The platform can form a more perfect ecosystem and a new economic growth point through the presence of multiple institutions, and the needs of users can be better met in this process. The new means of financial live broadcast has also brought the parties closer.

  The trend of online financial services is obvious.

  "Rather than saying that online financial management has become an inevitable trend, it is better to say that the modernization and online trend of financial services is very obvious and will become the mainstream in the future." In view of the small upsurge of online financial management initiated by Alipay, Ceng Gang believes that it is nothing new for banks and other institutions to settle in third-party platforms, and it is also in line with the development and changes of the whole industry. "In the past, people were not used to frequently visiting bank websites or apps to view the latest wealth management product information. Therefore, the entrance with more online traffic has become a potential sales channel for banking institutions. The third-party platform represented by Alipay has a traffic advantage. "

  Ceng Gang pointed out that there is a complementary cooperative relationship between financial technology platforms and banks, and this relationship will become more and more obvious. Taking Alipay and Bank as examples, Alipay platform has expanded the bank’s sales ability on the Internet. At the same time, Alipay can also give full play to the platform traffic advantage in cooperation.

  However, online financial management also has some shortcomings. Ceng Gang said that the biggest deficiency of online financial management lies in the standardization of management and the division of power and responsibility. He pointed out that in the past, offline sales were compliant in form, consumer protection was in place, and problems and disputes were better solved, while online financial management still needed to be strengthened in terms of consumer protection and future rights and responsibilities confirmation. "Because more and more products are sold online, but banks don’t meet consumers, how do banks know that the products they sell are suitable for customers? At the same time, banks are not sure whether customers understand the risk-return characteristics behind products. " Ceng Gang said.

  At the end of last year, the People’s Bank of China Banking and Insurance Regulatory Commission and China issued the Notice on Regulating the Management of Cash Management Financial Products (Draft for Comment). The Notice pointed out that commercial banks and bank wealth management subsidiaries should strengthen the management of investors’ appropriateness when selling cash management products, fully disclose information and risks to investors, and must not publicize or promise to protect the capital, and must not exaggerate or unilaterally publicize the investment income or past performance of cash management products. Commercial banks and banking subsidiaries shall, according to the business nature and risk characteristics of cash management products, establish and improve the business management system of cash management products, formulate and implement corresponding risk management policies and procedures, ensure the continuous and effective identification, measurement, monitoring and control of various risks of related businesses, and ensure that the management scale of cash management products matches their own personnel reserve, investment and research and customer service capabilities, risk management and internal control level.

  Ceng Gang believes that in the next step, institutions should better regulate the process of online wealth management sales, and make detailed responsibilities in protecting consumers’ rights and interests. "While institutions and platforms adapt to the changes in consumer financial behavior, the regulatory level also needs corresponding system supervision rules to create better conditions for the healthy development of the business."

  For individual investors, Zhang Yu, director of Alipay Wealth Group, suggested adopting the strategy of "one stable, two divided and three deadlines". Specifically, "one stability" means that investment and financial management should be seen as believing and everything should be implemented in a written contract; "Dichotomy" means that investors should allocate funds according to different investment preferences, taking into account different rates of return; "Three-term" means that all investments should be divided into three categories according to the term, and sufficient current or liquidity funds should be reserved for emergencies.

Seize the new market, bottled mineral water rolls up and flows "low"

China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)

Xinzhi Software: The net profit in 2023 is about 70.52 million yuan.

Every AI newsletter,Xinzhi Software (SH 688590, closing price: 16.08 yuan) released its 2023 annual performance report on the evening of February 25th, with an operating income of about 1.688 billion yuan, up 28.32% year-on-year; The net profit attributable to shareholders of listed companies is about 70.52 million yuan; Basic earnings per share, 0.3 yuan. The operating income in the same period last year was about 1.315 billion yuan; The net profit loss attributable to shareholders of listed companies is about 51.94 million yuan; The basic earnings per share loss was 0.22 yuan.

From January to December, 2022, the operating income of Xinzhi Software consisted of insurance industry accounting for 32.01%, enterprise service industry accounting for 31.62%, banking and other financial industries accounting for 30.75%, and overseas industries accounting for 5.52%.

The chairman of Xinzhi Software is Guo Wei, male, 55 years old, with a bachelor’s degree background; The general manager is Zhang Xiaofeng, male, 50 years old, with a master’s degree background.

As of press time, the market value of Xinzhi Software is 4.1 billion yuan.

1. In the past 30 days, no organization has conducted research on Xinzhi Software.

Every headline (nbdtoutiao)-Behind the penalty of Lingjun Investment: the unprecedented retreat of quantitative products, the trampling conversion of stocks by private placement …

(Reporter Zeng Jianhui)

Disclaimer: The contents and data in this article are for reference only, and do not constitute investment advice. Please check before use. Operate accordingly at your own risk.

national business daily

Reporting/feedback

Where the lights are shining, the same dreamer-the breath of spring from the Lantern Festival in 2019

  Xinhua News Agency, Beijing, February 19th Title: Where the lights are bright, we are both dreamers — — The breath of spring from the Lantern Festival in 2019

  Xinhua news agency reporter

  Silver flowers as shining Lanterns on trees blaze, This very night the bridge towards bright stars opens.

  The 19th is the Lantern Festival. At this moment when the moon is full, lanterns are flying everywhere in China, and countless families are happy to get together. There are still many people who have already returned to work, starting again with dreams, and the steps ahead are full of strength.

  Lantern is like a day, and people and the moon are round.

  On the evening of 19th, the Forbidden City in Beijing.

  Red lanterns are dotted with ancient city walls, and gorgeous Chinese lanterns illuminate the magnificent posture … … On the Lantern Festival, the Palace Museum held its first night show in 94 years, which made this ancient palace glow with youthful brilliance. Tourists take photos while walking, enjoying the general surprise and fun of "crossing".

  In Baibuting Community, Jiang ‘an District, Wuhan City, residents made 12,000 lanterns from old newspapers, waste oil drums, plastic stools, vegetable baskets and other daily waste items, which attracted citizens from three towns in Wuhan to enjoy the lanterns, and all parts of the community became a sea of colorful lanterns.

  Wang Bo, director of the Baibuting Community Management Committee, said that this year is the 19th consecutive year that the community has held the Lantern Festival, which is not only a feast of folk culture, but also a platform for promoting harmony in the neighborhood.

  Lantern Festival is much more than lanterns.

  Born in Zhiju Village, Yongren County, weichu, Yunnan Province, Li Lifeng is a famous "embroidered mother" in Yongren County. The fifteenth day of the first month of each year is the busiest time in Zhiju Village, and tens of thousands of tourists come here to watch the national "costume" that has been passed down for more than 1000 years.

  Early in the morning, Li Lifeng put on the "Chinese clothes" embroidered and sewn by himself — — "It took me more than a month to make this dress, embroidered with my favorite camellia and plum blossoms. I’m going to walk on the runway in this dress and let everyone see our Chuxiong ‘ Embroidered mother ’ The style. "

  The moon is full in the sky, and the world is reunited.

  "Dad, mom, eat more dumplings." On the night of Lantern Festival, Jiang Bin, a farmer from Zaotian Village, Xinhuang Office, Hengfeng County, Jiangxi Province, had a better time than in previous years. When steaming dumplings are served on the table, the family is filled with deep happiness.

  Nothing is difficult in the world. A few years ago, their family was still a poor household in the village. By participating in the county’s e-commerce training, Jiang Bin and his father gradually sold homemade bamboo handicrafts and brewed bamboo wine from Dashan to various places, and the income in 2018 reached 130,000 yuan.

  "I plan to buy a commercial house in the county this year and live a happy life with my family." Jiang Bin said cheerfully.

  All kinds of tastes in the world are not as good as reunion.

  In qingtian county, Zhejiang, the hometown of overseas Chinese, going home and reunion have long been internalized as the emotional code of overseas Chinese.

  These days, the cultural auditorium in Shankou Village, Shangshankou Town, the county is full of excitement. Lin Zhelu, an overseas Chinese who is nearly 70 years old, took a few villagers and directed a Lantern Festival party by himself, and he served as the host of the party.

  "In those days for ‘ Make a living ’ I have gone abroad, but I have never forgotten the customs and culture of my hometown. As soon as the fish lantern dance in Qingtian jumped up, the memory of my hometown came back. " Lin Zhelu said that the development of the motherland is getting better and better, and I hope more overseas Chinese will "go home" to see and feel the warmth of "home".

  Witness changes, harmony and integration.

  Traditional lanterns witness the changes of the times.

  Baotuquan Spring Festival Lantern Festival in Jinan, Quancheng, was held to the 40th session this year. The reform and opening up has brought about earth-shaking changes in the times. Walking in the Lantern Festival with the time ring as the main line, tourists seem to have entered just visiting, and the changes of the times are unfolding before people’s eyes.

  Cai Jun, a 61-year-old citizen of Jinan, with his grandson, stopped at the lantern modeling of the "old three pieces" (old color TV sets, sewing machines and dual-card tape recorders) in the early days of reform and opening up. "I can recall the past days at a glance, and I am more impressed by the ever-changing changes in the motherland. I will tell these stories to the children and let them know that happiness depends on struggle. "

  Ancient festivals are in harmony with the times.

  "Walking around the zigzag bridge in the New Year will sweep away all the troubles in one year." Every year during the Lantern Festival, Shanghai resident Liu Shuangfeng will come to Shanghai Yuyuan Mall to enjoy the lanterns at the Yuyuan Spring Festival Folk Art Lantern Festival.

  Walking along the Jiuqu Bridge, the lanterns in the lotus pond opened a long scroll showing the changes of Shanghai’s urban life in the past 40 years of reform and opening up, including the "Three Big Weddings in Shanghai" in the 1970s, the first domestic Santana car, the reconstructed Bund landscape, and the China Pavilion at the Shanghai World Expo since the 21st century, which symbolizes the new height of Shanghai and the country’s development.

  "40 years ago, the material was poor, not to mention any cultural activities. Looking at this lantern now, I feel that life is getting better and better. " Liu Shuangfeng said.

  "Watching lanterns is not only watching the excitement, but also watching history and changes. Fewer and more lanterns ‘ Chao ’ It is the embodiment of the current national development and progress and the improvement of people’s quality of life. " Liang Jiangang, the person in charge of the lantern festival curation, said.

  A thousand-year-old tradition is passed down through integration.

  "Drawing Lantern Festival lanterns, I understand the traditional folk custom of enjoying lanterns in the Lantern Festival, and also express my idea that I must be filial to my parents and respect the elderly." Li Chengrui’s children are particularly happy to see their cartoon lanterns that wash their parents’ feet with crayons. This winter vacation, more than 60 children in the neighborhood committee of Baibuting Community Modern City in Jiang ‘an District of Wuhan completed the production of lanterns by painting and calligraphy with brush or hand-drawing with animation, and the good deeds and family precepts in the community were painted on the lanterns and kept in mind.

  On this Lantern Festival, Lai Xin, a 32-year-old Shanghai white-collar worker, and her husband decided to make glutinous rice balls by themselves. They learned the steps of stir-frying black sesame seeds and mixing noodles from the menu. Outside the kitchen, my son, who just turned 2, curiously waited for his first bowl of glutinous rice balls.

  "I hope that when the child grows up, he will make these festival foods or decorations with us and let him remember these traditional Chinese folk customs." Lai Xin said, "More importantly, we want him to know from an early age that a family should be round and loving."

  Give up homesickness for a while and start again in the spring.

  Parting, in order to get together again.

  Since then, it has been a good night. The horn urges people to give up their homesickness for the sake of a more prosperous day and will once again embark on a journey of struggle.

  "This year is a crucial year for the construction of the Datengxia project. My wife and I agreed to return to the construction site immediately after the Lantern Festival." On January 27th, Deng Zhaoyu, the builder of Datengxia Project, held a wedding with his wife in his hometown of Mianyang, Sichuan. Before the wedding leave was over, he thought of rushing back to the construction site early.

  The Datengxia Water Control Project under construction is located in the Qianjiang reach of the upper reaches of the Xijiang River in Guiping City, Guangxi Province. It is a landmark project of 172 major water saving and water supply projects established by the State Council.

  Deng Zhaoyu calculated that in the more than two years from falling in love with his wife to getting married, the time they spent together was less than 100 days. "But I think that only by continuing to do a good job can I repay my wife’s understanding and support."

  Strugglers are never alone, and industrious people never stop.

  On the lonely ocean, the same machine roared. The deep middle passage under construction is another super project after the Hong Kong-Zhuhai-Macao Bridge. It is 24 kilometers long and is expected to be completed and opened to traffic in 2024. By then, the journey from Zhongshan to Shenzhen will be shortened from 2 hours to 30 minutes.

  Liu Shuai, the builder, is a post-90s generation. He entered the construction project after graduating from university last year. This year, he spent the Lantern Festival on the construction site. "It’s very ‘ to be able to spend your youth in Lingdingyang and achieve self-growth in major projects; Cool ’ Things. "

  Reunion tastes the sweetest, and thousands of families make concerted efforts to draw greater unity.

  Huang Champion, 35, is the platform manager of DQ1205 drilling team in the market management center of Drilling Company No.2 of anniversary Drilling Engineering Company. This year is his 10th year in Iraq.

  "I have a phone call and voice chat with my family during the Lantern Festival. I feel much closer to my family." Huang Champion said.

  Overcoming construction problems again and again, refreshing production records again and again, there are still new goals waiting for his team to break through. "We will continue to carry forward the spirit of Daqing and Iron Man and win the trust and respect of the international market for our motherland." Champion Huang’s ambition is just like his name.

  After the festival, we are about to embark on a journey, and a new starting point breeds new gains.

  Looking at a table of good wine and good food, Zhang Shoupu of Gezhi Village, Huohong Township, Huize County, Qujing City, Yunnan Province, was in a trance. The scene in front of him was something he dared not think of many years ago — — Spacious three-bedroom, bright lights reflected on the French windows, children playing in the living room.

  "My hometown is halfway up the mountain by the river of the Nitrate Factory. I can’t find a flat land, so people live on the cliff." Zhang Shoupu recalled the place where his ancestors lived.

  Zhang Shoupu and many people in the village used to travel outside, leaving behind women and children, making it difficult to travel, go to school and seek medical treatment.

  The times have changed in the reform and opening up. As a member of 100,000 ex-situ poverty-stricken relocated people, his family moved into a new home in the county this Spring Festival. "A big house of more than 100 square meters, seven people have settled down."

  Zhang Shoupu decided that instead of going out to work, he would work hard in the county and let the children go to school in the county.

  With the firecrackers on the Lantern Festival night, the prelude to the new life of the whole family has been opened. (Reporter Wu Zhendong, Chen Aiping, Yang Siqi, Li Jinfeng, Cao Yiming, Shao Luwen, Liu Yuqi, Tang Tao, Tian Jianchuan)

Ewenki steals the pivot: Chinese football

Teams enter the arena.

The gun pivoted for the score.

Center zone pivot.

Gun pivot competition tool.

Hit the wheel in the wheel area to score.

Win the gun pivot competition.

Hasenqige (third row, third from the left) walked into the campus to promote the gun pivot.  

[Watching Traditional Skills and Listening to Fusion Stories (50)]

Ewenki grabbed the pivot, which is a folk sports activity created by Ewenki people in their long-term production and life. It is called Chinese football. With the continuous progress of society and the continuous improvement of people’s lives, this traditional national sports activity has become more and more familiar and has become a national intangible skill.

Origin folk has a long history.

Snatching pivot is mainly spread in Inner Mongolia. Pivot, which means pin in Ewenki, refers to the reinforced wooden clamping pin used by nomadic people to prevent the wheels from falling off. Grab the pivot is usually held at festivals such as Nadam, Aobaohui and Sabin Festival, together with wrestling, horse racing and archery.

Grab the pivot is also a sport that integrates entertainment and appreciation, especially suitable for nomadic life in mountainous areas and grasslands. One family or several families gather for entertainment and competition, and the elderly to teenagers can participate in different ways. It is loved by Ewenki, Mongolian, Daur, Oroqen and other ethnic minorities, and it is a national folk sport with a wide popularity.

Hasen Qige, a 75-year-old national intangible heritage inheritor of Ewenki’s pivot grab, said that the pivot grab originated from an ancient folklore: there was an old Ewenki named Zara, and many cars behind his family could not move because the pivot of the leading Lele car fell off during a migration. At this time, it was getting late, and the old man Zara said, "If anyone can find the pivot and repair the car, I will reward him well." So his two sons went to look for it separately. Soon after, Ji Gaha, a child, found the pivot and called out to everyone. After hearing the news, Giahi, the eldest son with infinite strength, fought with his younger brother in order to make a contribution, and finally grabbed the pivot and repaired the first car.

The old man said to his two sons, "Ji Gaha is not as strong as Ji Yaxi, but he is quick-sighted and can find a pivot under the dim starlight in the moonlight." Although Giahi is not as responsive as his younger brother, he has boundless strength and a tenacious sense of struggle, so both of them should be rewarded. " At the same time, the old man taught them, "You each have your own strengths. If you can unite and cooperate and learn from each other’s strengths, you will certainly overcome any difficulties in the future." Zara’s teachings were thought-provoking, and later generations of Ewenki people kept the pivot grabbing activity and became a competitive sport.

Preserve traditional integration and development

Snatching the pivot is both entertaining and combative. At that time, when the level of productivity was low, it embodied a national spirit of striving for progress.

The rules of the pivot grab competition have unique characteristics. Up to now, the competition has been divided into five to seven players from each side. Athletes from both sides relay to complete the pivot-seeking, pivot-passing, pivot-receiving and pivot-hitting in turn with reasonable technical actions and tactical cooperation in five areas, namely, the hidden pivot area, the forward attack area, the center area, the defender area and the wheel area, and complete the competition in five areas as a game, with the winner who scores more points. The method of grabbing the pivot is similar to that of football, but Mongolian wrestling is integrated into the confrontation, and the pivot can only be passed by hand, not thrown or kicked. This sport can exercise athletes’ patience and pivot grabbing skills, thus enhancing their sense of challenge, confrontation and flexible coping ability.

The competition of grabbing pivot can make athletes skillfully master various skills such as mutual utilization, mutual cooperation and mutual perfection, so as to achieve the best effect in actual combat.

The pivot competition is more traditional, with many original elements, and the venue design represents the stars and the moon in the sky; The middle trapezoidal main court represents the site where the pivot was searched and robbed during the original migration, and retains the color of the ancient legend. Competition can hone athletes’ endurance and speed. It is a traditional sport that integrates intelligence, competitiveness and appreciation. It has strong regional characteristics and retains the original state passed down from generation to generation.

Active rescue and continuous inheritance

In 1990s, with the Ewenki people gradually moving to cities and towns, the pivot grabbing movement gradually declined and faded out of the life of Ewenki people, so it is urgent to rescue and protect it. In order to protect and inherit this national traditional sports, the Ewenki Research Association was established in Ewenki Autonomous Banner of Hulunbeier City.

In 1997, 48-year-old Hasen Qiqige began to collect, dig and sort out relevant information about the pivot grabbing movement. In the process of protecting and sorting out the pivot grabbing project, she and her colleagues traveled all over Sumu and Gacha in Ewenki Autonomous Banner, and collected a lot of relevant information about the pivot grabbing project. The folklore of the origin of the pivot grab movement was collected by Hasen Qige.

She and her colleagues have sorted out the origin and rules of the game. On this basis, the local government has also held many training courses on the pivot-grabbing movement to spread the rich cultural connotation of the pivot-grabbing movement and innovate the form and content of the pivot-grabbing movement.

In 2000, grabbing the pivot was listed as a popular sports event in primary and secondary schools by the Education and Science and Technology Bureau of Ewenki Autonomous Banner, and Ewenki Middle School became a training base for grabbing the pivot. Up to now, the flag will hold a pivot-grabbing competition in large-scale activities such as the Sabin Festival and the Ice and Snow Festival held every year.

In 2007, Ewenki was included in the first batch of intangible cultural heritage list in Inner Mongolia with the promotion of the movement of grabbing pivot. In 2008, the Ewenki Qiangshu declared by Ewenki Autonomous Banner was included in the second batch of national intangible cultural heritage list. In 2009, Hasenqige became the representative inheritor of Ewenki, a national intangible cultural heritage.

For thousands of years, Le Le Che has carried Ewenki people, crossing long life scars in the vast grassland with a cool breeze. After a long period of development, it has been endowed with new connotations and has become a national sports with certain ideological, educational, entertaining and ornamental features. In 2023, as a traditional sports event, grabbing the pivot became the event of the 10th traditional minority sports meeting in Inner Mongolia Autonomous Region.

Text/Grassland Full Media Zhengbei Net reporter Gao Ruifeng

(Photo by Ao Tielin)

Let the national culture glow with splendor.

  □ Su Yongsheng

As a traditional sports event of Ewenki nationality, it is loved by the masses because of its strong competitiveness, high interest and wide participation of the masses. It has become an indispensable competition event for traditional festivals and major events of this nationality, and has been selected into the national intangible cultural heritage list, becoming one of the projects of traditional sports meetings of ethnic minorities in the whole region.

The excellent culture of ethnic minorities is a beautiful flower in the colorful garden of Chinese culture; Traditional sports of ethnic minorities are a beautiful scenery in China’s national sports. Inheriting and carrying forward excellent minority culture and traditional minority sports is of great significance for inheriting and carrying forward Chinese excellent traditional culture, enriching the content and form of national traditional sports, enhancing national unity and promoting exchanges and integration among all ethnic groups.

A traditional sports has its historical roots and profound cultural connotations. To protect, inherit and carry forward the traditional sports of ethnic minorities, we should not only protect the sports itself, but also protect the profound culture behind it, tap its internal factors conducive to national unity, and make contributions to building the sense of community of the Chinese nation.

Many people have made painstaking efforts to inherit and carry forward the national culture. In particular, many inheritors of intangible cultural heritage, through their long-term persistence, excavated and sorted out information about cultural heritage, compiled books to protect and inherit cultural heritage, and contributed to the inheritance and promotion of cultural heritage.

At the national and social levels, many excellent traditional cultures have been listed in the intangible cultural heritage protection list by relevant departments. Many traditional sports events of ethnic minorities have been included in the competitions or performances of traditional sports meetings of ethnic minorities at different levels. The colorful traditional sports competitions of ethnic minorities held in various places not only satisfy the appreciation of the people, but also build a good platform and create positive conditions for further research on the excellent traditional culture of ethnic minorities.

Colorful excellent cultures of all ethnic groups bear the good wishes of the people of all ethnic groups and reflect their yearning and pursuit of a better life. It is the responsibility entrusted to us by the times to inherit and carry forward the excellent cultures of all ethnic groups, enhance cultural identity, strengthen cultural self-confidence and build a spiritual home shared by all ethnic groups.

The Chinese nation is a family, working together to build the Chinese dream. Inheriting and carrying forward China’s excellent traditional culture and building a strong cultural country require arduous efforts from all walks of life. Only when all of us, Qi Xin, join hands and work together to protect, inherit and carry forward the great practice of Chinese excellent traditional culture can our cultural garden be more colorful and our national culture more splendid.

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This book can be used as a textbook for digital image processing courses of artificial intelligence, electronic information engineering, communication engineering, computer science and technology, photoelectric information science and engineering, information engineering, automation, remote sensing science and technology, etc. in colleges and universities, and can also be used as a reference for relevant professional researchers and engineers.

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Shanghai Nine Hospital and Ruijin Hospital urgently recruit medical staff

1. Announcement of public recruitment staff of Shanghai Fudan University Affiliated Middle School

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Publicly recruit professional and technical positions for the society, with 4 positions.

registration time

From now until March 31, 2022

Registration website

Shanghai Honorary Military Sanatorium Staff Public Recruitment Announcement

Recruitment positions and qualifications

Clinical doctors, 1 job; nurse, 1 job.

registration time

From the date of the announcement to August 31, 2022

Registration website

Shanghai Commercial School Staff Public Recruitment Announcement

Recruitment positions and qualifications

registration time

From now until March 29, 2022

Registration website

Shanghai Public Institutions Shanghai Shanghai Medical Devices Cosmetics Review and Inspection Center announced in 2022 public recruitment staff announcement

Recruitment positions and qualifications

1. Cosmetics inspector, 3 positions.

2. Medical Device Trial Council Inspector (source category), with 3 positions.

3. Medical Device Trial Inspector (passive category), 1 job.

registration time

From now until March 28, 2022

Registration website

Shanghai Acupuncture and Meridian Institute publicly recruited staff announcement

Recruitment positions and qualifications

The 6 staff members of the drug inspection/reviewer are now publicly recruited to the society, and the announcement is now announced:

registration time

From now until March 28, 2022

Registration website

Public Recruitment Announcement of Public Recruitment of Shanghai Pharmaceutical Review and Inspection Center

Recruitment positions and qualifications

The 6 staff members of the drug inspection/reviewer are now publicly recruited to the society, and the announcement is now announced:

registration time

From now until March 28, 2022

Registration website

Explanation: This article is recruited by Shrimp, please do not reprint without permission!

及 Source: Ministry of Human Resources and Social Affairs and Human Resources and Social Affairs Bureau, official website, and shrimp recruitment

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Beijing Institutions Recruitment is fully included! (March 22nd Week 2)

The Yangtze River Delta public institution recruits a selection set! (March 22nd Week 2)

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