Exploded, the domestic spy war is so delicious!

Domestic dramas are full of Sao operations.

It is even said that some pictures are flushed even when Uncle Ba looks at them.

Appears in the form of a full-screen mosaic.

She, the people’s female teacher.

Wearing a white gauze skirt and cutting short hair, accompanied by dim light, tutoring students and seriously teaching the appearance of ancient Chinese can be called a teacher.

The child’s Chinese score rose by 24 points.

Other departments should catch up again

You can touch the threshold of key high schools.

Teacher model?

At the end of the night, she wore heavy makeup and opened a room with the parents of the students, and she was honest with each other.

He, the taxi driver.

Listening to the guest in the car boasting that he was worth more than 100 million yuan, he kept his face unchanged, but sneaked into the other person’s home to pry open the safe, and his eyes were full of RMB gold bars.

Thieves have a lot of guts?

As soon as the camera turned, he and the other party were caught in bed by the police, and the bedside was filled with "props".

What a shameful picture, what an exciting plot.

Another drama?

No, their real identities are spies.

Opponent

The story of "spy war" in peacetime.

CCTV broadcast eight sets of prime files, and as soon as it went online, it pushed back "Knife in the Snow" for two hours.

By two words:

Word of mouth.

The main characters are Double Bombing Guarantee, Guo Jingfei and Tan Zhuo.

Even the supporting roles are Yan Bingyan and Ning Li.

But judging the quality of a drama, Uncle Ba should remain fair, objective and rational.

I didn’t dare to recommend it to you until I finished sixteen episodes in one breath.

This play-

be known asMiddle-aged poor and down-and-out version of Mr. and Mrs. Smith.

 

Modern national security spy war drama is famous for its bad.

Representative work Eye of the Storm.

Douban scored 5.6 points, and Jin Sha, the director of Lei Ju’s War of Thunder, starred in Yang Mi.

Still wearing the skin of professional drama, talking about the dog blood drama of little love.

The form and slogan are mystifying, in which the logic is ill and the plot full of slots once again enters the old road of suspension.

But "Opponent" doesn’t have these problems.

On the contrary,It broke the mystery of the spy and made every effort to be true.

First, in the choice of roles.

The spy images in spy films are often omnipotent people, who are synonymous with bullets and calm, racing and chasing, and being cold-blooded and tough.

But the truth is—

Most male spies are plain-looking, so that they are not easy to be found in society.

Li Tang, played by Guo Jingfei, pretends to be a taxi driver.

Pulling up the belly is a layer of glistening meat, and there is a serious strain on the waist muscles. A bitter face all day is the image of a middle-aged man suppressed by life.

The choice of female spies usually gives priority to face value. It is undeniable that many men have weak legs when they see beautiful women, and their appearance advantages have a better chance to get information.

Ding Meixi, played by Tan Zhuo, is a very attractive teacher.

With a charming face, every man, from parents of students to researchers, fell at her feet without exception.

And then to spy technology.

Before you become a spy, you will have a wave of training.

A few key points:Reconnaissance and anti-reconnaissance ability, first aid training, attention memory training.

But the NSA doesn’t eat for nothing.

The members of the task force are capable people, have strong endurance, and drive for 27 hours without sleeping; Those with high IQ and memory will never forget anything; If you are desperate, you can handle the case without eating or sleeping; There are hackers, especially good camouflage …

It is a compulsory course for them to remain keen and skeptical at all times.

When recruiting personnel, even the tolerance of squatting will be taken into account.

There is such an episode in the play that is quite exciting-

Ding Meixi, a female spy, was almost exposed when a student accidentally cut her hand while making up lessons at her home.

Two details:

First, emergencies, no hurry.

The student’s hand was cut by a metal tool. She immediately bandaged and stopped bleeding, and took the student to get a tetanus shot at the first time.

According to the students, Mr. Ding is more powerful than that.

Before, some students in the school fell down the stairs, and the bones were exposed. The scene was terrible. The principal was scared at that time, but Mr. Ding took his time to connect the students’ hands and helped them to the hospital.

Second, super memory, beyond ordinary people.

After handling the students’ hands, Mr. Ding received calls from other students’ parents.

Parents said that the schoolbag was left at Teacher Ding’s house. Even in such a hurry at that time, she was still very sure about the size and shape of the schoolbag, and she was sure that the schoolbag was definitely taken away from her house.

Even, she remembers the belongings of dozens of students in the class.

Although Teacher Ding explained that students’ affairs are more important, these two points still attracted the attention of parents of students and the head of the task force of the Ministry of National Security.

Not stupid confrontation, confrontation between eyes and words, uncle pai didn’t dare to blink easily when he looked at it.

But "Opponent" is about more than that.

Pull open the mysterious veil of spies, and there is another layer of hidden sorrow.

 

Spies are not so easy to be.

Li Tang and Ding Meixi are such a disguised couple.

Seventeen years ago, they accepted the task and came to Xiamen, with a unified code name of Phoenix.

In the past 17 years, they have been married and given birth to daughters like ordinary couples. For more than ten years, from sweet love to daily necessities, people are still facing a midlife crisis when they reach middle age.

But the actual spy’s life is poor and humbled.

This couple of spies is the worst in history:

Worried that the money is not enough to spend, life is tight, children can’t keep up with physical strength when they are in the rebellious period, and they are still under great psychological pressure …

Those so-called cool settings of wearing sunglasses and leather clothes are just the beautification of film and television works.

As a matter of fact.

None of the good things have been touched, but the troubles have come one after another.

At the beginning, they were faced with the problem of crushing them:

The chickens ran away from the joint, and they were also taken away with their wages and expenses as spies.

The already difficult life is worse.

Li Tang can only grope for clues step by step, and the first breakthrough is Yao Ji’s younger brother.

Through investigation, he determined the direction of the other party’s travel and planned to intercept it.

I thought it would be a unilateral suppression with a golden finger. As a result, I fought with each other, and I could obviously feel Li Tang’s poor physical strength.

I got a knife and three teeth were knocked out.

If it hadn’t been for the protective measures in advance, it is estimated that it would have fallen.

Old and weak, no money yet.

When the tooth fell out, I went to fill it, licking my face and asking for a discount. However, the 9000 yuan after the discount was too expensive, so I persuaded him directly.

Li Tang over the years, there is no skill, when what a big shot with deep pockets.

Usually, he is a taxi driver. He earns 400 yuan a day, and he has to pay 220 yuan to the rental company. The rest is barely enough for the daily expenses of the family.

I was given a ticket when I was on a mission, 200 at a time, and I worked for nothing for a day.

Ding Meixi has a hard time there, too.

Constantly dealing with various men to sell sex and get information, and often encounter sexual harassment.

It is rare to make up lessons to make money as a teacher, and it is also reported by parents of students.

The money is not earned, and the two people are notorious.

A man was scolded for breaking his shoes.

As a spy, she had to have sex with people, but it made her children get involved in school and get a dirty look.

One was laughed at and cuckolded.

He can only turn a blind eye when the task requires him, and the sarcasm of others can only be swallowed by himself.

But these are small things, and they face bigger problems.

The dilemma of no choice.

On the one hand, it is the task assigned by the organization, threatening you with your own life, and you can’t escape if you want to escape.

Only success, not failure.

On the one hand, it is the attention of the Ministry of National Security. Once they start to suspect, they are in a state of being caught at any time.

Strictly guard against death and wait every day.

For a spy.

Further is death, take a step back or die.

They have no way out.

 

Domestic spy war dramas used to have a fixed mode of cool drama-the focus of the crowd, and the distinction between good and evil.

After watching too much, the audience also has a stereotype.

But the best thing about "Opponent" is that it tells the real spy life.

This is not a cool play.

The key performance isThe tragic life and hopeless future of spies.

Take Li Tang Ding Meixi and his wife in the play for example.

On the one hand, fight with your life.

Before each mission, they will do a full set of protective equipment, and it is common to use knives and guns. This is the experience that they have learned after many injuries.

On the one hand, worry about daily necessities.

Every day, apart from quarreling or quarreling, for money and for life, it seems that only in this way can people vent in middle age.

"We may be the most wronged spies in history."

Ding Meixi and Li Tang go back to their rooms every day, full of complaints and complaints.

No money, no status, even can’t go home.

Even after more than ten years in a foreign land, even if they go back, they don’t know how to live. The authorities have changed several times, and they don’t know how to take the tram.

But the grievances of two people are nothing. After all, even death is not so terrible for them.

It’s like their joint is online, chicken.

I have been a spy for a longer time than Li Tang and Ding Meixi. From young to old, I began to gasp after eating a few jiaozi, and I was afraid to get married and have children, for fear that my identity would drag others down in the future.

I live worse than a watchdog, and I have been threatened to be a traitor.

After nearly twenty years of torture, death may be the relief.

The only thing that holds them back is pretending to be a daughter born to a husband and wife, and that is their responsibility.

Beating is pro-scolding and love. Although Ding Meixi scolds her daughter for being ignorant, smoking and falling in love every day, every sentence reveals love.

They are afraid of revenge by spy organizations, and they are afraid that their daughters will see their parents arrested.

The spy in the play has a touch of sadness.

Especially Ding Meixi.

From the first class of spy training, you will be insulted by rape.

Seduction, bribery and threats are the necessary abilities of female spies.

Even Ding Meixi, who is married and has children, feels the physical and mental destruction all the time. Every time she has sex with a man to get information, she will brush her teeth and go home.

She hates this kind of herself and can’t stand this kind of life, but it’s not her choice.

And this is not only in film and television dramas.

"Opponent" is the most typical of reality, and it is also experiencing the same dilemma as the real spy.

You can’t get much money, but you have to fight with your life.

Maybe there are spies around you and me.

On the surface, they are like ordinary people, but in fact they are buried in a dark corner and will never see the sun.

Uncle Ba made a bold guess-

What the drama really wants to express may be to inform spies and people who may be rebelled.

If you get lost, you will find your way back.

 

Suzhou Women’s Federation held an exchange meeting on the results of thematic education research.

According to the requirements of the Municipal Party Committee on the deployment of thematic education and the arrangement of Daxing investigation and research, on the morning of December 19th, Suzhou Women’s Federation held an exchange meeting on the results of thematic education research, and Yang Jinsong, Party Secretary and Chairman of the Municipal Women’s Federation, presided over the meeting and delivered a speech. The Fifth Steering Group of the Municipal Party Committee’s Theme Education and the Discipline Inspection and Supervision Group of the United Front Work Department of the Municipal Commission for Discipline Inspection attended the meeting for guidance. All party member cadres of the Municipal Women’s Federation attended the meeting.

图片

At the meeting, the members of the leadership team of the Municipal Women’s Federation exchanged views on the background significance, the situation in the investigation, the problems found and the countermeasures proposed around the research topics such as "Research on the current situation of family education guidance service in Suzhou" and "Facing the new era and new requirements, how women’s federations can play an active role in the anti-domestic violence work". At the same time, around the positive and negative typical cases to carry out analysis, talk about experience, talk about understanding, find shortcomings, find gaps, and draw inferences to promote the overall improvement of women’s Federation work. At the meeting, the list of transformation and application of research results was discussed collectively.

图片

The meeting pointed out that since the launch of the second batch of theme education, members of the leadership team of the Municipal Women’s Federation have earnestly practiced the "four basic units", focused on the key work and major problems of the Women’s Federation, and combined the overall work with small incisions to study and determine two research topics and two typical cases. We adopted the "four noes and two straights" research method to go deep into communities, rural areas, enterprises, schools and new employment groups, and comprehensively used the methods of field visits, discussion and exchange, questionnaire surveys, random spot checks, and access to materials to find out the situation, identify problems and put forward countermeasures, forming a number of research results with in-depth thinking, practical exploration and systematic thinking, which laid a solid foundation for further promoting the high-quality development of women and children.

会议强调,要继续在学用结合上下功夫,进一步学深悟透习近平总书记关于调查研究的重要论述,坚持把调查研究作为一种思想方法和工作方法,内化于心、外化于行,切实把学习成果贯穿在妇女儿童工作的全过程。要继续在查改贯通上下功夫。要对照调研成果转化运用清单的工作举措,逐项抓好转化落实,举一反三解决问题。坚持深查细照,加强跟踪问效,确保调查研究的“问题清单”转化为工作实绩的“成效清单”和妇女群众的“满意清单”。要继续在常态长效上下功夫。要大力弘扬妇联组织下基层、访妇情、办实事的好作风,将调查研究中积累的经验转化成制度化的成果,推广形成生动实践,围绕当前重点工作任务,迎难而上、积极作为,进一步推动宿州妇女儿童工作高质量发展。

Finally, there is a fashion that can be understood. The 2022 Paris Fashion Week model street shooting is simple, generous and advanced.

Every time we watch a big show or street shoot, many people will send out such feelings as "too fashionable, can you wear it in life?" and "Oh, I can’t control it."

But there is a saying in the fashion world: the simpler the more advanced, perhaps knowing this truth. In this year’s street shooting of Paris fashion models, we can find that their clothes have changed a lot, and they are no longer fancy and incomprehensible, but more classic.

For example, a classic white shirt is basically a must-have item in everyone’s wardrobe, and no matter who you wear it, it can show a different taste.

Besides, there are many fashions worth trying and choosing. The most important thing is that we can draw many matching conclusions from the street shooting of models.

Classic jeans danpin

Among many fashions, the most classic one is denim. Although the times are constantly changing and the fashionable items in the fashion circle are endless, the status of denim fashion circle cannot be replaced by other items.

This is enough to show that classic denim fashion is definitely worth choosing and trying. For example, some daily wear can’t be separated from classic denim fashion.

For women who love beauty, in hot summer, they can choose denim dress to help themselves and build a good temperament. This skirt is simple in style, but it has obvious age-reducing effect. Older women will look younger if they wear it.

Loose t-shirt

Perhaps in most people’s minds, they will think that the fashions selected by the models in Fashion Week are all full of design sense.

But if we really look at their street shooting, we will find that the items they wear are very ordinary daily items, such as loose T-shirts.

No matter who wears this kind of single product, it can present a good temperament. It is a kind of fashion regardless of age and gender, with higher plasticity and stronger practicability, which is worth choosing and trying.

Folding element fashion

For these models in Fashion Week, they don’t just choose the basic fashion in their daily life, but also try the fashion with bright spots.

For example, the fashion with pleated elements has distinctive styles and can show certain psychology, which can make ordinary wear more interesting.

For example, the black jumpsuit with pleated design is relatively more everyday, but it does not lose its bright spot and can make the style look fashionable and individual.

Simple dress

Advanced and decent style is worth pursuing and trying. From the street shooting of Paris Fashion Week, models prefer simple and fashionable skirts, such as black straight skirt with suspenders. This kind of skirt is beautiful and advanced, and it also has a different temperament.

Basic vest

In the hot summer, it is natural to have a vest. With a wide-leg pants, you can show the atmospheric style and make your temperament outstanding enough.

In daily life, matching classic jeans with a vest shows a different good temperament. If your temperament is ordinary, trying this matching method can quickly enhance the sense of fashion.

You can choose a more personalized vest, such as a plaid vest with brown pants. This style is more retro and fashionable, which can make your temperament more outstanding.

For many women, once in summer, they may not know what kind of style to create. They can choose classic items or other items to make their styles more diverse and learn the collocation methods of supermodels, which can improve their temperament.

Original text, pictures from the network, if there is any infringement, please contact to delete.

Shrinkage, retreat, involution … Counting the beauty in 2022.

source/Lianshang.com & Soupu.com

write an article/Wang Ting

Head figure/affiliate gallery

In 2022, the overall consumer market was weak, and the beauty market was not spared.

Statistics from the National Bureau of Statistics show that in December 2022, the total retail sales of cosmetics was 29 billion yuan, down 19.3% year-on-year; In the whole year of 2022, the total retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year, showing negative growth for the first time since 2017.

2022 is also a year when beauty brands shrink. Enterprise survey data show that last year, a total of 746,000 cosmetic-related enterprises in China cancelled/revoked, and many well-known beauty brands reported the news of closing down or shrinking their business.

According to the incomplete statistics of Lianshang. com, at least 31 beauty brands in the domestic market adjusted their business layout in 2022, which was 24% higher than that in 2021 (25 brands), including foreign beauty brands such as Maybelline, h2o+ Shuizhiao, Zaruiji and Bomei, which have entered the China market for more than 20 years, and emerging domestic brands such as EqualRXN and Yan Xiaosheng, which have not developed for more than 2 years.

It is worth noting that in 2022, a total of 13 beauty brands made it clear that they would shut down or withdraw from the China market, and 3 brands were suspected to bid farewell.

More than half of the beauty brands officially delisted are domestic brands, and the longest survival time is 5 years, and the shortest is only 1 year.

Among them, the domestic makeup brand CROXX founded by beauty blogger Dong Zichu was officially shut down in May last year; Focus on the domestic makeup brands Rain Series and YES that stopped operating in August! IC is in the clearance stage; The other two skin care brands, Fangji AFRELLA and Henghua EqualRXN, founded by domestic professionals, also said in September and December that they would leave the market temporarily due to comprehensive reasons such as environmental changes and operation management.

At the same time, many overseas brands have announced their withdrawal from the domestic market for various reasons.

Shuizhiao, a well-known skin care brand that has been operating in China for nearly 20 years, also announced the dissolution and liquidation due to poor performance and weak growth, which is expected to be completed in 2023; Deciem, a Canadian innovative beauty company controlled by Estee Lauder Group, also shut down its four non-core business brands in April last year. In addition, the French minority fragrance brand FOLAMOE stopped operating for the second time within 19 months after its arrival in China due to the epidemic situation, and finally made it clear in August last year that it would formally withdraw from the domestic market.

In addition, Blanc Shengquan, Snowberry and Huda Beauty have all shut down official channels such as flagship stores of e-commerce platforms and are suspected of withdrawing from the domestic market.

These disappearing beauty brands not only confirm the decline of the beauty industry in 2022, but also reflect the trend of market renewal iteration to some extent.

01

Online celebrity’s beauty cosmetics are hard to grow red

Hot beauty cosmetics attract a group of celebrities to enter. Many beauty brands that have emerged with traffic dividends have emerged and disappeared. In 2022, there were 6 online celebrity beauty brands bidding farewell to the market, including 4 domestic brands and 2 overseas brands.

Yu Ji, a beauty brand founded by domestic beauty blogger Yu Ge in 2018, previously announced the closure of clearance. In January last year, two nail polish products sold well by the brand were found to contain excessive second-class carcinogens. Because the brand did not report it, it did not recall the handling methods of the products, which triggered a strong crisis of confidence. Although the brand has deliberately emphasized that the closure of the brand is not directly related to the incident, it is still crowded with dissatisfied consumers under the post of its clearance announcement.

In addition, Dong Zichu, who is known as "the first male beauty blogger in bilibili", officially shut down his makeup brand CROXX;, which has been in operation for five years, in May last year; The brands Fangji AFRELLA and Henghua EqualRXN, both founded by domestic beauty celebrities, also announced the suspension of brand business at the end of the year because they did not adapt to the changes in the market environment in time.

Strike while the iron is hot. In the fierce market competition, beauty brands who started with celebrity effect may be able to achieve short-term success with the help of the east wind of traffic. However, due to changes in the market environment, insufficient internal driving force of brands and many other reasons, they eventually fell into a development bottleneck, or stopped their pace, or left the market in liquidation. For online celebrity Beauty, which got a flow bonus in the early stage, although it was easy to start, it is still difficult to become popular without finding the right positioning, polishing the products carefully and controlling the basic product quality.

In addition to domestic products, foreign online celebrity beauty brands have also suffered from waterloo in the domestic market. URIID Yuri Duo, a skin care brand founded by Korean artist sung yuri, has always received a mediocre response since it entered the China market. The total number of fans of Weibo and Xiaohongshu that can be found is less than 14,000, and it quietly left after only a few months in China.

In addition, the overseas flagship store of Huda Beauty Tmall, a well-known online celebrity beauty brand from Dubai, also removed all its products in October last year, and announced that it had entered the stage of store closure.

It is understood that the brand was founded by Huda Kattan, a world-renowned beauty blogger with tens of millions of fans, and her sister in 2013. During 2020-2022, it was strongly pressed by well-known brands such as MAC and The Body Shop, and was rated as the most popular beauty brand in global social media by overseas beauty data platform Cosmetify. The closed Tmall overseas flagship store is its only official channel in China, and its counters in DFA duty-free shops in Macau will also be evacuated due to performance.

Source /Huda Beauty official website

In addition to Huda Beauty and URIID Yuri Flower, in recent years, there are many online celebrity beauty brands that have entered the China market tepidly or failed.

Among them, Jeffree Star Cosmetics founded by J, a well-known overseas beauty blogger, KKW Fragrance founded by Kardashian, a socialite, and many other star brands that have attracted much attention overseas. The fundamental reason is that they lack localized operation for the domestic market and fail to grasp the characteristics of China’s consumer market and make long-term investment in marketing and services.

"Bessie" victoria beckham once said publicly: "Now, without a solid China market, you can’t become a successful international brand." However, even with such awareness, Victoria Beckham Beauty, the beauty brand it founded, lost its reputation in China in just one year.

For overseas beauty brands, if they want to harvest "leek" only by their own popularity, it will be a pipe dream. How to build long-term brand competitiveness will become a key link if they want to develop continuously in the China market.

02

Foreign beauty cosmetics have fallen one after another.

The back waves of the Yangtze River beat the front waves. With the rise of domestic beauty cosmetics, the absolute advantage of foreign beauty cosmetics in the domestic cosmetics market has begun to collapse.

In 2022, a total of 21 foreign brands announced the closure or adjustment of their business strategies. The most adjusted brands are from the United States, and a total of six companies have announced strategic adjustments or entered liquidation; The number of adjustments of Korean and French brands tied for second place, each with 5 brands; Then there is Canada, which shut down four companies.

According to the beauty sales list disclosed by double 11 over the years, it can be seen that in recent years, the ranking of domestic brands has climbed, and Japanese and Korean beauty cosmetics are gradually fading out. Although the high-end product lines of major foreign cosmetic groups still have the upper hand in the market competition, the defeat of many established Volkswagen cosmetics in China also proves that the domestic cosmetic market is accelerating.

In July last year, the old beauty brand Maybelline, which once shouted the slogan "Let every woman in China have at least one Maybelline product", closed all offline stores one after another, leaving only Watson’s counter, and all other sales channels were transferred to online. Before this contraction, this brand, which has a history of 24 years in China market, also actively sought change. In the year before last, it carried out the strategic transformation of the experience store with online and offline interaction, but after all, it did not restrain the decline and gradually retreated.

Source/Maybelline official website

Japanese cosmetics group Pola Orbis also announced in April last year that its skin care brand Shuizhiao, which has entered the China market for 20 years, will soon stop operating and complete its dissolution and liquidation in 2023. According to the financial report, the dissolution of Shuizhiao business is expected to bring a loss of 182 million yen to Pola Orbis. The official website homepage of Shuizhi ‘ao also published the announcement that it is about to stop operation. The announcement reads: "After more than 30 years of innovative research and development, we have made a difficult decision to officially shut down the brand at the end of the year." At present, official website no longer accepts orders, but consumers can still go to Amazon to buy products.

In addition, Shiseido also sold its cheap beauty brands Za Jirui and Bomei, which have been operating in China for more than 20 years, in March last year. Revlon, an old makeup brand, also filed for bankruptcy protection again in June because she was overwhelmed. ……

03

It is difficult to enjoy the cool under a big tree.

In the overall downward environment of the beauty market, large groups have not been quiet for years, and have made corresponding business adjustments one after another, or divested some businesses in a planned way, or shut down their poor-performing brands.

According to the incomplete statistics of Lianshang. com, in 2022, at least seven large enterprises in the beauty field closed down or scaled down their brands, and more than 17 brands such as TooFaced, HERA Heyan, Blanc Shengquan and Chaling successively became "abandoned children".

Among them, Estee Lauder has the most adjustments, involving six brands including Glamour and Too Faced. Followed by Amore Pacific, which contracted the operating channels of its three brands in China; Furthermore, L ‘Oré al Paris, LVMH, Shiseido, etc. have all adjusted their two brands.

According to MGI data and McKinsey’s survey of more than 6,700 consumers in China, the middle class in China will further grow and the high-end consumption momentum will continue in the future. It is a trend to concentrate resources to consolidate and expand the high-end market, and optimizing the brand portfolio continues to be the adjustment strategy of beauty giants.

As a part of structural optimization, Deciem, a Canadian innovative beauty company controlled by Estee Lauder, shut down its non-core business brands such as HIF, Hylamide and Abnomal at one time last year. Too Faced and online celebrity Mask Grammy also closed their Tmall flagship stores due to poor performance, and were sent out of the China market.

Break your wrist and increase your weight. In June last year, two high She Xiang brands under Estee Lauder, KILIAN Quellien and FREDERIC MALLE Fumar Perfume Publishing House, opened their first stores in China. Aveda, a high-end hair care brand, was introduced into China market; The first store of high-end perfume brand Le Labo also landed in Shanghai in November.

According to statistics, Estee Lauder, which is keen to expand its market through "Buy in buy buy", has owned 28 high-end beauty brands after it bought Tom Ford for nearly 20 billion yuan last year, covering four fields: skin care, make-up, perfume and hair care. Among them, except for six brands such as Estee Lauder, Clinique and Yuemu Zhiyuan, all the other 22 brands are acquisition or investment brands.

In contrast, Shiseido is constantly slimming down. It is understood that Shiseido has been restructuring and optimizing its brand structure in recent years, gradually focusing on the business structure with skin care as the core.

Since 2021, it has successively sold 15 brands including Za Jirui and Bomei. It is reported that from 2016 to 2022, Shiseido introduced nine brands in China. Except for WASO, which has been shut down in the Japanese market, and Anjixinyu, which was promoted in cooperation with Watsons, the other seven brands are all high-end positioning, covering cosmetics, perfumes, beauty instruments, high-end skin care and other fields.

Coincidentally. In the first three quarters of 2022, the net profit of revenue dropped by 40% in the China market. Amore Pacific also explained that it was mainly affected by the reorganization of offline channels of major brands and the slowdown of cosmetics consumption. "In the future, in the China market, the Group will focus on the mid-to-high-end and online fields." In November last year, the official WeChat of Amore Pacific announced that it would accelerate the introduction of new products through Tmall international cooperation.

In addition, based on the resilience of high-end brands during the epidemic, L ‘Oré al Paris has said that it will introduce new products with higher prices while controlling the cost of mass brands. On the one hand, it adjusted the business strategies of its brands Blanc Shengquan and Maybelline; On the other hand, in August last year, Carita CARIDAE, a luxury cinema brand, was officially introduced to the China market, and in September, it announced the acquisition of Skinbetter Science, a high-end cinema brand, and it was included in its active health cosmetics division, and the beauty business of Prada, a luxury brand, was officially launched.

Source /Prada Prada perfume beauty official Weibo

Beauty giants’ ambition to point to the high-end market is obvious. Under the continuous brand optimization and adjustment, the competition of high-end beauty will be further intensified.

Write it at the end

The disappearance or contraction of many beauty brands is regrettable, but not all the bad news comes from the market.According to the incomplete statistics of Lianshang. com, in 2022, there were 23 first beauty shops in China, among which 14 foreign brands entered China for the first time, keeping a relative balance with the number of overseas brands that withdrew from the China market.

According to enterprise survey data, in 2022, there were 14.829 million new domestic wholesale and retail enterprises, including 3.642 million new cosmetics-related enterprises, accounting for 24.6%, a year-on-year decrease of 17.1%. Although the growth rate has slowed down, there are still a large number of enterprises rushing into the market.

Judging from the published sales data, the high-end business of international beauty brands in the China market still dominates; Polaiya, Winona, Perfect Diary, Hua Xizi and other domestic beauty brands that mark the low-end market are in hot pursuit; Homogeneous competition brought about by the emergence of more brands is inevitable, and the future beauty market will present an increasingly fierce competition pattern.

However, it is worth noting that the enthusiasm of the domestic capital market for beauty cosmetics is cooling down. According to the incomplete statistics of Lianshang. com, in 2022, there were 52 financing incidents in domestic beauty track, with a total financing amount of about 486 million yuan and a single financing amount of about 87 million yuan. According to CVSource investment data, in 2019, the average single financing amount of domestic beauty products can reach 337 million yuan.It can be seen that under the fierce market competition, it is increasingly difficult for domestic emerging brands to obtain capital recognition.

With the increasing number of brands entering the market, the dispute over the channel and flow of beauty cosmetics will be further intensified. Finding the correct market positioning and constantly cultivating internal strength will become the key elements for the survival and development of existing brands.

Statistics of beauty brand adjustment in 2022

Safeguarding safety with AI, dairy industry ushered in a big upgrade of forklift handling!

With the continuous development of economy, people’s demand for green and healthy food is increasing, and the output of dairy products is increasing. Statistics show that from January to November 2021, the output of dairy products in China reached 27.506 million tons, a year-on-year increase of 9.3%.

At present, China’s dairy industry started late, started at a low level, and developed rapidly. In recent years, the state has successively issued a number of policies to encourage the development and innovation of the dairy industry. A series of industrial policies such as the Action Plan for Improving the Quality and Safety of Dairy Products have provided a good production and operation environment for the development of the dairy industry.

In dairy factories, forklifts are often used to carry boxed milk or other raw materials. There will be workers coming and going in the workshop, as well as other vehicles working. So how can we better improve the handling safety and management efficiency, and improve the happiness index of employees?

Based on over 30 years of chip-level R&D experience and over 6,000 international leading patented technologies, VIA has launched VIA Mobile360 AI forklift safety kit in recent years, and cooperated with various factories. In early 2021, there have been successful cases in dairy industry. Aiming at the pain point of forklift truck handling in the factory area, focusing on "worker safety", the handling safety of dairy factory area and the efficiency of intelligent fleet management are significantly improved.

This customer is one of the leading enterprises in the dairy industry, with a complete range of dairy products, and many of its products have long been in the leading position in the market, and have achieved the industrial layout in developed dairy regions such as Asia, Europe, America and Oceania.

Pain points of traditional dairy factory handling

1. There are many goods in the warehouse, the space is relatively narrow, and there are many blind spots, so it is necessary to improve driving safety.

2. There are workers walking back and forth in the handling area, so it is necessary to improve the safety of warehouse staff.

3. It is necessary to monitor the fatigue driving condition and improve the safety management of forklifts.

4. For security inspection and spot check, it is necessary to improve the supervision, accident tracing and management effectiveness.

Reasons for selection and landing results

Focus on AI technology to improve forklift safety and management effectiveness, and use VIA pedestrian detection and warning system and DMS driver monitoring technology to improve driver safety and warehouse worker safety. It is convenient for fleet managers to monitor, secure and analyze forklift driving data, and help forklift fleet successfully carry out intelligent transformation and upgrading. At present, customers have placed orders in batches, and the feedback is good. It is expected that there will be more in-depth cooperation in the future.

Experience of adding AI forklift safety kit

The customer added VIA AI forklift safety kit, and after using it for 3 months, he said, "We were initially optimistic about VIA’s deep accumulation in the field of science and technology, VIA’s powerful edge AI and multi-sensor fusion technology. In the process of practical application, we found that AI forklift safety kit can get twice the result with half the effort when it is applied to the safe driving and management of forklifts. When artificial intelligence is put into practice in fleet management, the benefits of transformation and upgrading are amazing. Forklift equipped with AI forklift safety system has become safer, more efficient and more convenient in handling, and now it has become our "comrade-in-arms" and "good helper"! "

Wei Mobile360 AI forklift safety kit is based on advanced AI edge algorithm, which seamlessly connects AI pedestrian detection and warning, driver behavior management and cloud management, and can provide efficient and safe handling and fleet management solutions for dairy factories. The kit has a complete out-of-the-box solution, which is suitable for all kinds of mainstream internal combustion forklifts and electric forklifts, and can be flexibly customized according to the user’s needs. In the future, VIA will gradually add functions such as speed and reversing detection sensors, which will help the forklift handling transformation and upgrading in dairy industry and even more industries!

About VIA Group

VIA Technologies, founded in 1987, is an advanced technology enterprise group which integrates artificial intelligence, Internet of Things and computer vision, based on its rich experience in chip-level R&D. With more than 6,000 core patented technologies in the world, it has long been focusing on innovative intelligent solutions for transportation, industry, smart cities and data center applications, and is a world-renowned leading technology enterprise.

Shanghai Nine Hospital and Ruijin Hospital urgently recruit medical staff

1. Announcement of public recruitment staff of Shanghai Fudan University Affiliated Middle School

2. Shanghai Urban Construction Vocational College in the first half of 2022 Public Recruitment Announcement

3. Recruitment announcement of the staff of the Ninth People’s Hospital affiliated to Shanghai Jiaotong University School of Medicine

4. Public Recruitment Announcement of Ruijin Hospital Affiliated to Shanghai Jiaotong University School of Medicine

5. Announcement of recruitment staff of Shanghai Children’s Medical Center (National Children’s Medical Center) affiliated to Shanghai Jiaotong University School of Medicine

6. Announcement of public recruitment staff of Shanghai Normal University

7. Shanghai Workers’ Nursing Home (Shanghai Employee Rehabilitation Hospital) 2022 Public Recruitment Announcement

8. Public recruitment announcement of the staff of Shanghai Honorary Military Sanarts

9. Public Recruitment Announcement on Public Recruitment of Shanghai Commercial School Staff

10. Shanghai Medical Device Cosmetics Review and Review and Review Center 2022 Public Recruitment Staff Announcement

11. The Shanghai Acupuncture and Meridian Research Institute publicly recruited staff announcement

12. Public recruitment announcement of the staff of the Shanghai Drug Review and Inspection Center

Announcement

Recruitment positions and qualifications

10 teachers openly to the society: Chinese, mathematics, English, physics, chemistry, biology, history, sports

registration time

From now until March 31, 2022

Registration website

Shanghai Urban Construction Vocational College in the first half of 2022 public recruitment announcements

Recruitment positions and qualifications

There are 32 special positions and 1 person in managing posts.

registration time

Valid until June 30, 2022

Registration website

Announcement of Recruitment Announcement on the Ninth People’s Hospital of Shanghai Jiaotong University School of Medicine

Recruitment positions and qualifications

1. 66 doctors: doctoral degree, have a doctoral degree, have a doctor’s qualification certificate, strong work ability, good communication skills, team collaboration spirit, and strong scientific research ability.

2. 6 scientific research posts: doctoral degree, strong scientific research ability, strong work responsibility, and teamwork.

3. 6 people in other specialties: doctoral degree, strong work responsibility.

registration time

Just recruit

Registration website

  • Shanghai Institution Shanghai Shanghai Jiaotong University School of Medicine College Ruijin Hospital staff public recruitment announcement

Recruitment positions and qualifications

registration time

From now until March 21, 2022

Registration website

Announcement of recruitment staff of Shanghai Children’s Medical Center (National Children’s Medical Center) affiliated to Shanghai Jiaotong University School of Medicine

Recruitment positions and qualifications

1. Physician position, 42 positions;

2. Nursing positions, 30 positions;

3. Medical skills, 8 positions;

4. Research positions, 10 positions;

5. Management positions, 10 positions;

registration time

The deadline is March 17, 2022

Registration website

Announcement of public recruitment staff in Shanghai Normal University

Recruitment positions and qualifications

Public recruitment of a group of teaching aids and managers to the society openly

registration time

The deadline is March 18, 2022

Registration website

Shanghai Workers’ Sanatorium (Shanghai Employee Rehabilitation Hospital) 2022 Public Recruitment Announcement

Recruitment positions and qualifications

Publicly recruit professional and technical positions for the society, with 4 positions.

registration time

From now until March 31, 2022

Registration website

Shanghai Honorary Military Sanatorium Staff Public Recruitment Announcement

Recruitment positions and qualifications

Clinical doctors, 1 job; nurse, 1 job.

registration time

From the date of the announcement to August 31, 2022

Registration website

Shanghai Commercial School Staff Public Recruitment Announcement

Recruitment positions and qualifications

registration time

From now until March 29, 2022

Registration website

Shanghai Public Institutions Shanghai Shanghai Medical Devices Cosmetics Review and Inspection Center announced in 2022 public recruitment staff announcement

Recruitment positions and qualifications

1. Cosmetics inspector, 3 positions.

2. Medical Device Trial Council Inspector (source category), with 3 positions.

3. Medical Device Trial Inspector (passive category), 1 job.

registration time

From now until March 28, 2022

Registration website

Shanghai Acupuncture and Meridian Institute publicly recruited staff announcement

Recruitment positions and qualifications

The 6 staff members of the drug inspection/reviewer are now publicly recruited to the society, and the announcement is now announced:

registration time

From now until March 28, 2022

Registration website

Public Recruitment Announcement of Public Recruitment of Shanghai Pharmaceutical Review and Inspection Center

Recruitment positions and qualifications

The 6 staff members of the drug inspection/reviewer are now publicly recruited to the society, and the announcement is now announced:

registration time

From now until March 28, 2022

Registration website

Explanation: This article is recruited by Shrimp, please do not reprint without permission!

及 Source: Ministry of Human Resources and Social Affairs and Human Resources and Social Affairs Bureau, official website, and shrimp recruitment

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