上海花千坊龙凤

　　Xinhua News Agency, Beijing, February 19th Title: Where the lights are bright, we are both dreamers — — The breath of spring from the Lantern Festival in 2019

　　Xinhua news agency reporter

　　Silver flowers as shining Lanterns on trees blaze, This very night the bridge towards bright stars opens.

　　The 19th is the Lantern Festival. At this moment when the moon is full, lanterns are flying everywhere in China, and countless families are happy to get together. There are still many people who have already returned to work, starting again with dreams, and the steps ahead are full of strength.

　　Lantern is like a day, and people and the moon are round.

　　On the evening of 19th, the Forbidden City in Beijing.

　　Red lanterns are dotted with ancient city walls, and gorgeous Chinese lanterns illuminate the magnificent posture … … On the Lantern Festival, the Palace Museum held its first night show in 94 years, which made this ancient palace glow with youthful brilliance. Tourists take photos while walking, enjoying the general surprise and fun of "crossing".

　　In Baibuting Community, Jiang ‘an District, Wuhan City, residents made 12,000 lanterns from old newspapers, waste oil drums, plastic stools, vegetable baskets and other daily waste items, which attracted citizens from three towns in Wuhan to enjoy the lanterns, and all parts of the community became a sea of colorful lanterns.

　　Wang Bo, director of the Baibuting Community Management Committee, said that this year is the 19th consecutive year that the community has held the Lantern Festival, which is not only a feast of folk culture, but also a platform for promoting harmony in the neighborhood.

　　Lantern Festival is much more than lanterns.

　　Born in Zhiju Village, Yongren County, weichu, Yunnan Province, Li Lifeng is a famous "embroidered mother" in Yongren County. The fifteenth day of the first month of each year is the busiest time in Zhiju Village, and tens of thousands of tourists come here to watch the national "costume" that has been passed down for more than 1000 years.

　　Early in the morning, Li Lifeng put on the "Chinese clothes" embroidered and sewn by himself — — "It took me more than a month to make this dress, embroidered with my favorite camellia and plum blossoms. I’m going to walk on the runway in this dress and let everyone see our Chuxiong ‘ Embroidered mother ’ The style. "

　　The moon is full in the sky, and the world is reunited.

　　"Dad, mom, eat more dumplings." On the night of Lantern Festival, Jiang Bin, a farmer from Zaotian Village, Xinhuang Office, Hengfeng County, Jiangxi Province, had a better time than in previous years. When steaming dumplings are served on the table, the family is filled with deep happiness.

　　Nothing is difficult in the world. A few years ago, their family was still a poor household in the village. By participating in the county’s e-commerce training, Jiang Bin and his father gradually sold homemade bamboo handicrafts and brewed bamboo wine from Dashan to various places, and the income in 2018 reached 130,000 yuan.

　　"I plan to buy a commercial house in the county this year and live a happy life with my family." Jiang Bin said cheerfully.

　　All kinds of tastes in the world are not as good as reunion.

　　In qingtian county, Zhejiang, the hometown of overseas Chinese, going home and reunion have long been internalized as the emotional code of overseas Chinese.

　　These days, the cultural auditorium in Shankou Village, Shangshankou Town, the county is full of excitement. Lin Zhelu, an overseas Chinese who is nearly 70 years old, took a few villagers and directed a Lantern Festival party by himself, and he served as the host of the party.

　　"In those days for ‘ Make a living ’ I have gone abroad, but I have never forgotten the customs and culture of my hometown. As soon as the fish lantern dance in Qingtian jumped up, the memory of my hometown came back. " Lin Zhelu said that the development of the motherland is getting better and better, and I hope more overseas Chinese will "go home" to see and feel the warmth of "home".

　　Witness changes, harmony and integration.

　　Traditional lanterns witness the changes of the times.

　　Baotuquan Spring Festival Lantern Festival in Jinan, Quancheng, was held to the 40th session this year. The reform and opening up has brought about earth-shaking changes in the times. Walking in the Lantern Festival with the time ring as the main line, tourists seem to have entered just visiting, and the changes of the times are unfolding before people’s eyes.

　　Cai Jun, a 61-year-old citizen of Jinan, with his grandson, stopped at the lantern modeling of the "old three pieces" (old color TV sets, sewing machines and dual-card tape recorders) in the early days of reform and opening up. "I can recall the past days at a glance, and I am more impressed by the ever-changing changes in the motherland. I will tell these stories to the children and let them know that happiness depends on struggle. "

　　Ancient festivals are in harmony with the times.

　　"Walking around the zigzag bridge in the New Year will sweep away all the troubles in one year." Every year during the Lantern Festival, Shanghai resident Liu Shuangfeng will come to Shanghai Yuyuan Mall to enjoy the lanterns at the Yuyuan Spring Festival Folk Art Lantern Festival.

　　Walking along the Jiuqu Bridge, the lanterns in the lotus pond opened a long scroll showing the changes of Shanghai’s urban life in the past 40 years of reform and opening up, including the "Three Big Weddings in Shanghai" in the 1970s, the first domestic Santana car, the reconstructed Bund landscape, and the China Pavilion at the Shanghai World Expo since the 21st century, which symbolizes the new height of Shanghai and the country’s development.

　　"40 years ago, the material was poor, not to mention any cultural activities. Looking at this lantern now, I feel that life is getting better and better. " Liu Shuangfeng said.

　　"Watching lanterns is not only watching the excitement, but also watching history and changes. Fewer and more lanterns ‘ Chao ’ It is the embodiment of the current national development and progress and the improvement of people’s quality of life. " Liang Jiangang, the person in charge of the lantern festival curation, said.

　　A thousand-year-old tradition is passed down through integration.

　　"Drawing Lantern Festival lanterns, I understand the traditional folk custom of enjoying lanterns in the Lantern Festival, and also express my idea that I must be filial to my parents and respect the elderly." Li Chengrui’s children are particularly happy to see their cartoon lanterns that wash their parents’ feet with crayons. This winter vacation, more than 60 children in the neighborhood committee of Baibuting Community Modern City in Jiang ‘an District of Wuhan completed the production of lanterns by painting and calligraphy with brush or hand-drawing with animation, and the good deeds and family precepts in the community were painted on the lanterns and kept in mind.

　　On this Lantern Festival, Lai Xin, a 32-year-old Shanghai white-collar worker, and her husband decided to make glutinous rice balls by themselves. They learned the steps of stir-frying black sesame seeds and mixing noodles from the menu. Outside the kitchen, my son, who just turned 2, curiously waited for his first bowl of glutinous rice balls.

　　"I hope that when the child grows up, he will make these festival foods or decorations with us and let him remember these traditional Chinese folk customs." Lai Xin said, "More importantly, we want him to know from an early age that a family should be round and loving."

　　Give up homesickness for a while and start again in the spring.

　　Parting, in order to get together again.

　　Since then, it has been a good night. The horn urges people to give up their homesickness for the sake of a more prosperous day and will once again embark on a journey of struggle.

　　"This year is a crucial year for the construction of the Datengxia project. My wife and I agreed to return to the construction site immediately after the Lantern Festival." On January 27th, Deng Zhaoyu, the builder of Datengxia Project, held a wedding with his wife in his hometown of Mianyang, Sichuan. Before the wedding leave was over, he thought of rushing back to the construction site early.

　　The Datengxia Water Control Project under construction is located in the Qianjiang reach of the upper reaches of the Xijiang River in Guiping City, Guangxi Province. It is a landmark project of 172 major water saving and water supply projects established by the State Council.

　　Deng Zhaoyu calculated that in the more than two years from falling in love with his wife to getting married, the time they spent together was less than 100 days. "But I think that only by continuing to do a good job can I repay my wife’s understanding and support."

　　Strugglers are never alone, and industrious people never stop.

　　On the lonely ocean, the same machine roared. The deep middle passage under construction is another super project after the Hong Kong-Zhuhai-Macao Bridge. It is 24 kilometers long and is expected to be completed and opened to traffic in 2024. By then, the journey from Zhongshan to Shenzhen will be shortened from 2 hours to 30 minutes.

　　Liu Shuai, the builder, is a post-90s generation. He entered the construction project after graduating from university last year. This year, he spent the Lantern Festival on the construction site. "It’s very ‘ to be able to spend your youth in Lingdingyang and achieve self-growth in major projects; Cool ’ Things. "

　　Reunion tastes the sweetest, and thousands of families make concerted efforts to draw greater unity.

　　Huang Champion, 35, is the platform manager of DQ1205 drilling team in the market management center of Drilling Company No.2 of anniversary Drilling Engineering Company. This year is his 10th year in Iraq.

　　"I have a phone call and voice chat with my family during the Lantern Festival. I feel much closer to my family." Huang Champion said.

　　Overcoming construction problems again and again, refreshing production records again and again, there are still new goals waiting for his team to break through. "We will continue to carry forward the spirit of Daqing and Iron Man and win the trust and respect of the international market for our motherland." Champion Huang’s ambition is just like his name.

　　After the festival, we are about to embark on a journey, and a new starting point breeds new gains.

　　Looking at a table of good wine and good food, Zhang Shoupu of Gezhi Village, Huohong Township, Huize County, Qujing City, Yunnan Province, was in a trance. The scene in front of him was something he dared not think of many years ago — — Spacious three-bedroom, bright lights reflected on the French windows, children playing in the living room.

　　"My hometown is halfway up the mountain by the river of the Nitrate Factory. I can’t find a flat land, so people live on the cliff." Zhang Shoupu recalled the place where his ancestors lived.

　　Zhang Shoupu and many people in the village used to travel outside, leaving behind women and children, making it difficult to travel, go to school and seek medical treatment.

　　The times have changed in the reform and opening up. As a member of 100,000 ex-situ poverty-stricken relocated people, his family moved into a new home in the county this Spring Festival. "A big house of more than 100 square meters, seven people have settled down."

　　Zhang Shoupu decided that instead of going out to work, he would work hard in the county and let the children go to school in the county.

　　With the firecrackers on the Lantern Festival night, the prelude to the new life of the whole family has been opened. (Reporter Wu Zhendong, Chen Aiping, Yang Siqi, Li Jinfeng, Cao Yiming, Shao Luwen, Liu Yuqi, Tang Tao, Tian Jianchuan)

　　Xinhua News Agency, Beijing, March 11th Title: The two sessions revealed the "timetable" of the eight livelihood tasks.

　　Xinhua News Agency "Xinhua Viewpoint" reporters Li Jinfeng, Liu Hongxia and Liu Shuo

　　Regarding the tasks of people’s livelihood put forward in the government work report, at the press conference of the two sessions and the "ministerial channel", the heads of relevant ministries and commissions gave further responses and revealed a series of "timetables" for people’s livelihood tasks.

　　— — Task 1:

　　Poverty alleviation: At least 200 poverty-stricken counties have taken off their hats this year.

　　The government work report is clear, and we will increase the intensity of precision poverty alleviation. This year, the number of poor people in rural areas will be reduced by more than 10 million, and 2.8 million people will be relocated to help the poor.

　　Liu Yongfu, director of the the State Council Poverty Alleviation Office, said that in the past five years, the number of poor people in China has decreased by two-thirds. 150 poverty-stricken counties have withdrawn, and at least 200 more will be lifted out of poverty this year. He said: "judging from the current progress, it is not a big problem to complete the task as a whole. Now, it is up to ‘ Win ’ To ‘ Play well ’ Change. "

　　Shi Bingrui, deputy to the National People’s Congress and director of the Henan Provincial Poverty Alleviation Office, said that at present, for the poor population and poor counties and townships, further policy coordination is needed, and monitoring and monitoring should be strengthened in deep poverty areas, and efforts should be concentrated on precision.

　　— — Task 2:

　　Air pollution control: the emissions of sulfur dioxide and nitrogen oxides will drop by 3% this year.

　　According to the government work report, the emissions of sulfur dioxide and nitrogen oxides will be reduced by 3% this year to consolidate the achievements of the blue sky defense war.

　　According to the budget report, the central government allocated a total of 40.5 billion yuan for air, water and soil pollution prevention and control, an increase of 6.465 billion yuan or 19% over 2017, and the investment was the largest in recent years.

　　Huang Runqiu, Vice Minister of the Ministry of Environmental Protection, said at the press conference of the two sessions that the current situation of air pollution control is still in the stage of climbing with heavy load and a long way to go. Under some extremely unfavorable weather conditions, heavily polluted weather will come back. The key to air pollution control in the next step is the adjustment and optimization of industrial structure, energy structure and transportation structure.

　　Yang Yufu, member of Chinese People’s Political Consultative Conference and president of Tianjin Lawyers Association, said that the improvement of ecological environment is the result of cooperation from all sides. It is necessary to quickly implement the compensation system for ecological environment losses, promote the transformation of ultra-low emissions in steel and other industries, and carry out special measures such as the treatment of excessive emissions of diesel trucks.

　　— — Task 3

　　Individual tax: reforming personal income tax is included in this year’s task

　　The government work report mentioned in the proposal for government work in 2018 that the threshold for personal income tax should be raised.

　　Shi Yaobin, Vice Minister of Finance, said at the press conference of the NPC and CPPCC that policy suggestions will be put forward according to the changes of residents’ basic living consumption level. This tax reform highlights the new connotation of special deduction, and the first choice focuses on children’s education, serious illness medical care and other aspects that people need most and are most concerned about. The reform will transform the classified tax system into a comprehensive and classified personal income tax system, and the next step will be to accelerate the start of the tax reform plan and start the revision of the personal income tax law.

　　Liu Shangxi, member of Chinese People’s Political Consultative Conference and president of China Academy of Fiscal Science, believes that the individual tax reform must comprehensively balance the "purse" of the state and the "purse" of the individual. The adjustment of special deduction, tax rate hierarchy and taxation mode is subject to many factors, such as the need to attract talents, the need to simplify the tax system and the expectation of the society for fair adjustment, which should be comprehensively considered and steadily promoted.

　　— — Task 4

　　Rural revitalization: in the future, the right to use the homestead will be moderately released.

　　The government work report proposes to vigorously implement the rural revitalization strategy. Comprehensively deepen rural reform. Explore the split reform of ownership, qualification and use right of homestead.

　　Han Changfu, Minister of Agriculture, said at the press conference of the two sessions that in the future, the right to use homesteads will be moderately released, and idle farmhouses will be better utilized in various ways, such as providing entrepreneurial places for people who start businesses in rural areas, developing rural tourism and engaging in "farmhouse music".

　　Zhang Jiaxiang, deputy to the National People’s Congress and secretary of the Party branch of Zhang He Village, a nine-town town in Xichuan County, Henan Province, said that a large number of farmers went out to work, which made the phenomenon of rural houses idle more prominent, wasting resources and prone to dangerous houses. Moderately releasing the right to use the homestead, making idle farmhouses used for developing rural tourism or providing entrepreneurial places for rural entrepreneurs can increase farmers’ income and add vitality to rural revitalization.

　　— — Task 5

　　Medical treatment: cervical cancer, breast cancer and lung cancer will be included in the centralized treatment of serious diseases this year.

　　The government work report proposes to improve the level of basic medical insurance and major illness insurance.

　　Li Bin, director of the National Health and Family Planning Commission, introduced in the "Ministerial Passage" of the Great Hall of the People that this year, the per capita financial subsidy standard for residents’ basic medical insurance will be increased by 40 yuan, half of which will be used for serious illness insurance. The central government will arrange transfer payment of more than 22.1 billion yuan, which will be earmarked for medical assistance subsidies. She said that this year, cervical cancer, breast cancer and lung cancer will also be included in the centralized treatment of serious diseases, and the number of people to be treated will be further expanded, covering all the poor people who have set up files and set up cards, rural poor people and rural minimum living allowances.

　　Geng Funeng, deputy to the National People’s Congress and chairman of Panxi Pharmaceutical, a good doctor in Sichuan, believes that the inclusion of cervical cancer, breast cancer and lung cancer in the centralized treatment of serious diseases will effectively reduce the pressure on ordinary people to see a doctor, especially to reduce poverty caused by illness and return to poverty due to illness.

　　— — Task 6

　　Housing: At present, the draft law on real estate tax is being drafted and improved.

　　The government work report pointed out that a new three-year plan to tackle the problem of shed reform should be launched, and real estate tax legislation should be steadily promoted. The budget report clearly states that in 2018, 5.8 million new shanty towns will be renovated, and support for public rental housing and its supporting infrastructure will be increased.

　　Shi Yaobin, Vice Minister of Finance, said that at present, efforts are being made to draft and improve the draft law on real estate tax. The real estate tax will be designed reasonably from the national conditions of China, such as merging and integrating related taxes, and reasonably reducing some tax burdens of real estate in construction transactions, so as to make the real estate tax system more reasonable and fair.

　　Sun Taili, member of Chinese People’s Political Consultative Conference and chairman of Tianjin Qingda Investment Group, said that China has a large population and great regional differences, so it is particularly important to establish a structured and flexible housing policy system. On the one hand, increase housing security, promote the transformation of shanty towns and the construction of affordable housing to ensure the basic housing needs of the people; On the other hand, the introduction of real estate tax through scientific design and demonstration will help promote "classified regulation" and "differentiated regulation".

　　— — Task 7

　　Internet fee: cancel the "roaming fee" of traffic before July 1.

　　The government work report proposes to cancel the "roaming" fee for traffic and reduce the mobile network traffic tariff by at least 30% during the year.

　　In an exclusive interview with Xinhua News Agency, Chen Zhaoxiong, Vice Minister of the Ministry of Industry and Information Technology, said that basic telecom enterprises will be urged to speed up the work of package sorting and adjustment, system development and transformation, testing and business verification, so as to ensure that users can enjoy this bonus before July 1. In addition, the Ministry of Industry and Information Technology will also encourage basic telecommunications enterprises to continue to promote traffic reduction measures such as large-flow Internet cards and stepped traffic, so as to ensure that mobile network traffic tariffs will be reduced by at least 30% during the year.

　　Some delegates pointed out that some operators still have difficulties in changing packages for old users, and discounts are only for specific users. Various restrictive measures have affected the actual effect of speeding up and reducing fees. Barriers to telecommunications services should be broken so that more users can enjoy the benefits of speeding up and reducing fees.

　　— — Task 8

　　Transportation: In 2019, every village will be paved with hardened roads.

　　According to the government work report, 200,000 kilometers of rural roads will be built and rebuilt this year.

　　Li Xiaopeng, Minister of Transportation, said at the "Ministerial Passage" in the Great Hall of the People that by 2019, it is necessary to complete the goal of hardening roads in qualified towns and villages; By 2020, qualified villages will have buses.

　　Wang Yanfeng, deputy to the National People’s Congress and secretary of the General Party Branch of Yongsheng Village, yushu city, Jilin Province, said that building rural roads is very important for rural poverty alleviation and rural revitalization. At the same time, we should increase investment to manage and maintain rural roads, and constantly improve the grade and maintenance level of rural roads, so that rural roads can become smooth, safe, beautiful and high-quality channels for getting rich. (Participating in writing: Song Xiaodong, Zhai Yongguan, Chen Cong)

Original title: What is life?

Life: Our colorful journey. Hi, everyone! Today I want to talk to you about the topic of life. As we all know, life is something that each of us must face. It is full of challenges and opportunities, and it is an indispensable part of our life journey.

Let’s look at the living colors. Life is like a colorful picture, with various colors intertwined. It may be golden, because we have experienced a lot of happiness and success in life; It may also be gray, because we sometimes face difficulties and challenges; But more are those colorful colors, which represent our hopes, dreams and pursuits.

How can we keep balance in this journey? The answer is simple: life needs balance. We can’t just focus on success and happiness, nor can we just focus on difficulties and challenges. We need to devote our time and energy to life to enjoy all kinds of beauty. You can spend time with family and friends, participate in favorite sports or activities, try new foods, read favorite books, or learn new skills. These are all good ways to balance life.

Of course, life is not always so easy. We sometimes face challenges and difficulties. At this time, we need to learn to face them. We can grow by asking for help, accepting challenges and overcoming difficulties. These experiences may make us feel painful, but they will also make us stronger and more resilient.

Besides these, we can also enrich our lives by sharing life experiences. Sharing our stories, feelings and experiences with others can make us feel more substantial and meaningful. This can not only help others, but also help us to understand ourselves and others better.

Life is an experience. Everyone’s understanding and experience of life is different. We need to respect and understand other people’s different experiences and lifestyles. At the same time, we also need to keep an open mind, accept new challenges and opportunities, and make life more colorful.

Generally speaking, life is a colorful journey, full of challenges and opportunities. We need to keep balance, face difficulties, share experiences and keep an open mind to enjoy this journey. I hope everyone can find their own happiness and satisfaction in the journey of life.

Editor in charge:

source/Lianshang.com & Soupu.com

write an article/Wang Ting

Head figure/affiliate gallery

In 2022, the overall consumer market was weak, and the beauty market was not spared.

Statistics from the National Bureau of Statistics show that in December 2022, the total retail sales of cosmetics was 29 billion yuan, down 19.3% year-on-year; In the whole year of 2022, the total retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year, showing negative growth for the first time since 2017.

2022 is also a year when beauty brands shrink. Enterprise survey data show that last year, a total of 746,000 cosmetic-related enterprises in China cancelled/revoked, and many well-known beauty brands reported the news of closing down or shrinking their business.

According to the incomplete statistics of Lianshang. com, at least 31 beauty brands in the domestic market adjusted their business layout in 2022, which was 24% higher than that in 2021 (25 brands), including foreign beauty brands such as Maybelline, h2o+ Shuizhiao, Zaruiji and Bomei, which have entered the China market for more than 20 years, and emerging domestic brands such as EqualRXN and Yan Xiaosheng, which have not developed for more than 2 years.

It is worth noting that in 2022, a total of 13 beauty brands made it clear that they would shut down or withdraw from the China market, and 3 brands were suspected to bid farewell.

More than half of the beauty brands officially delisted are domestic brands, and the longest survival time is 5 years, and the shortest is only 1 year.

Among them, the domestic makeup brand CROXX founded by beauty blogger Dong Zichu was officially shut down in May last year; Focus on the domestic makeup brands Rain Series and YES that stopped operating in August! IC is in the clearance stage; The other two skin care brands, Fangji AFRELLA and Henghua EqualRXN, founded by domestic professionals, also said in September and December that they would leave the market temporarily due to comprehensive reasons such as environmental changes and operation management.

At the same time, many overseas brands have announced their withdrawal from the domestic market for various reasons.

Shuizhiao, a well-known skin care brand that has been operating in China for nearly 20 years, also announced the dissolution and liquidation due to poor performance and weak growth, which is expected to be completed in 2023; Deciem, a Canadian innovative beauty company controlled by Estee Lauder Group, also shut down its four non-core business brands in April last year. In addition, the French minority fragrance brand FOLAMOE stopped operating for the second time within 19 months after its arrival in China due to the epidemic situation, and finally made it clear in August last year that it would formally withdraw from the domestic market.

In addition, Blanc Shengquan, Snowberry and Huda Beauty have all shut down official channels such as flagship stores of e-commerce platforms and are suspected of withdrawing from the domestic market.

These disappearing beauty brands not only confirm the decline of the beauty industry in 2022, but also reflect the trend of market renewal iteration to some extent.

01

Online celebrity’s beauty cosmetics are hard to grow red

Hot beauty cosmetics attract a group of celebrities to enter. Many beauty brands that have emerged with traffic dividends have emerged and disappeared. In 2022, there were 6 online celebrity beauty brands bidding farewell to the market, including 4 domestic brands and 2 overseas brands.

Yu Ji, a beauty brand founded by domestic beauty blogger Yu Ge in 2018, previously announced the closure of clearance. In January last year, two nail polish products sold well by the brand were found to contain excessive second-class carcinogens. Because the brand did not report it, it did not recall the handling methods of the products, which triggered a strong crisis of confidence. Although the brand has deliberately emphasized that the closure of the brand is not directly related to the incident, it is still crowded with dissatisfied consumers under the post of its clearance announcement.

In addition, Dong Zichu, who is known as "the first male beauty blogger in bilibili", officially shut down his makeup brand CROXX；, which has been in operation for five years, in May last year; The brands Fangji AFRELLA and Henghua EqualRXN, both founded by domestic beauty celebrities, also announced the suspension of brand business at the end of the year because they did not adapt to the changes in the market environment in time.

Strike while the iron is hot. In the fierce market competition, beauty brands who started with celebrity effect may be able to achieve short-term success with the help of the east wind of traffic. However, due to changes in the market environment, insufficient internal driving force of brands and many other reasons, they eventually fell into a development bottleneck, or stopped their pace, or left the market in liquidation. For online celebrity Beauty, which got a flow bonus in the early stage, although it was easy to start, it is still difficult to become popular without finding the right positioning, polishing the products carefully and controlling the basic product quality.

In addition to domestic products, foreign online celebrity beauty brands have also suffered from waterloo in the domestic market. URIID Yuri Duo, a skin care brand founded by Korean artist sung yuri, has always received a mediocre response since it entered the China market. The total number of fans of Weibo and Xiaohongshu that can be found is less than 14,000, and it quietly left after only a few months in China.

In addition, the overseas flagship store of Huda Beauty Tmall, a well-known online celebrity beauty brand from Dubai, also removed all its products in October last year, and announced that it had entered the stage of store closure.

It is understood that the brand was founded by Huda Kattan, a world-renowned beauty blogger with tens of millions of fans, and her sister in 2013. During 2020-2022, it was strongly pressed by well-known brands such as MAC and The Body Shop, and was rated as the most popular beauty brand in global social media by overseas beauty data platform Cosmetify. The closed Tmall overseas flagship store is its only official channel in China, and its counters in DFA duty-free shops in Macau will also be evacuated due to performance.

In addition to Huda Beauty and URIID Yuri Flower, in recent years, there are many online celebrity beauty brands that have entered the China market tepidly or failed.

Among them, Jeffree Star Cosmetics founded by J, a well-known overseas beauty blogger, KKW Fragrance founded by Kardashian, a socialite, and many other star brands that have attracted much attention overseas. The fundamental reason is that they lack localized operation for the domestic market and fail to grasp the characteristics of China’s consumer market and make long-term investment in marketing and services.

"Bessie" victoria beckham once said publicly: "Now, without a solid China market, you can’t become a successful international brand." However, even with such awareness, Victoria Beckham Beauty, the beauty brand it founded, lost its reputation in China in just one year.

For overseas beauty brands, if they want to harvest "leek" only by their own popularity, it will be a pipe dream. How to build long-term brand competitiveness will become a key link if they want to develop continuously in the China market.

02

Foreign beauty cosmetics have fallen one after another.

The back waves of the Yangtze River beat the front waves. With the rise of domestic beauty cosmetics, the absolute advantage of foreign beauty cosmetics in the domestic cosmetics market has begun to collapse.

In 2022, a total of 21 foreign brands announced the closure or adjustment of their business strategies. The most adjusted brands are from the United States, and a total of six companies have announced strategic adjustments or entered liquidation; The number of adjustments of Korean and French brands tied for second place, each with 5 brands; Then there is Canada, which shut down four companies.

According to the beauty sales list disclosed by double 11 over the years, it can be seen that in recent years, the ranking of domestic brands has climbed, and Japanese and Korean beauty cosmetics are gradually fading out. Although the high-end product lines of major foreign cosmetic groups still have the upper hand in the market competition, the defeat of many established Volkswagen cosmetics in China also proves that the domestic cosmetic market is accelerating.

In July last year, the old beauty brand Maybelline, which once shouted the slogan "Let every woman in China have at least one Maybelline product", closed all offline stores one after another, leaving only Watson’s counter, and all other sales channels were transferred to online. Before this contraction, this brand, which has a history of 24 years in China market, also actively sought change. In the year before last, it carried out the strategic transformation of the experience store with online and offline interaction, but after all, it did not restrain the decline and gradually retreated.

Japanese cosmetics group Pola Orbis also announced in April last year that its skin care brand Shuizhiao, which has entered the China market for 20 years, will soon stop operating and complete its dissolution and liquidation in 2023. According to the financial report, the dissolution of Shuizhiao business is expected to bring a loss of 182 million yen to Pola Orbis. The official website homepage of Shuizhi ‘ao also published the announcement that it is about to stop operation. The announcement reads: "After more than 30 years of innovative research and development, we have made a difficult decision to officially shut down the brand at the end of the year." At present, official website no longer accepts orders, but consumers can still go to Amazon to buy products.

In addition, Shiseido also sold its cheap beauty brands Za Jirui and Bomei, which have been operating in China for more than 20 years, in March last year. Revlon, an old makeup brand, also filed for bankruptcy protection again in June because she was overwhelmed. ……

03

It is difficult to enjoy the cool under a big tree.

In the overall downward environment of the beauty market, large groups have not been quiet for years, and have made corresponding business adjustments one after another, or divested some businesses in a planned way, or shut down their poor-performing brands.

According to the incomplete statistics of Lianshang. com, in 2022, at least seven large enterprises in the beauty field closed down or scaled down their brands, and more than 17 brands such as TooFaced, HERA Heyan, Blanc Shengquan and Chaling successively became "abandoned children".

Among them, Estee Lauder has the most adjustments, involving six brands including Glamour and Too Faced. Followed by Amore Pacific, which contracted the operating channels of its three brands in China; Furthermore, L ‘Oré al Paris, LVMH, Shiseido, etc. have all adjusted their two brands.

According to MGI data and McKinsey’s survey of more than 6,700 consumers in China, the middle class in China will further grow and the high-end consumption momentum will continue in the future. It is a trend to concentrate resources to consolidate and expand the high-end market, and optimizing the brand portfolio continues to be the adjustment strategy of beauty giants.

As a part of structural optimization, Deciem, a Canadian innovative beauty company controlled by Estee Lauder, shut down its non-core business brands such as HIF, Hylamide and Abnomal at one time last year. Too Faced and online celebrity Mask Grammy also closed their Tmall flagship stores due to poor performance, and were sent out of the China market.

Break your wrist and increase your weight. In June last year, two high She Xiang brands under Estee Lauder, KILIAN Quellien and FREDERIC MALLE Fumar Perfume Publishing House, opened their first stores in China. Aveda, a high-end hair care brand, was introduced into China market; The first store of high-end perfume brand Le Labo also landed in Shanghai in November.

According to statistics, Estee Lauder, which is keen to expand its market through "Buy in buy buy", has owned 28 high-end beauty brands after it bought Tom Ford for nearly 20 billion yuan last year, covering four fields: skin care, make-up, perfume and hair care. Among them, except for six brands such as Estee Lauder, Clinique and Yuemu Zhiyuan, all the other 22 brands are acquisition or investment brands.

In contrast, Shiseido is constantly slimming down. It is understood that Shiseido has been restructuring and optimizing its brand structure in recent years, gradually focusing on the business structure with skin care as the core.

Since 2021, it has successively sold 15 brands including Za Jirui and Bomei. It is reported that from 2016 to 2022, Shiseido introduced nine brands in China. Except for WASO, which has been shut down in the Japanese market, and Anjixinyu, which was promoted in cooperation with Watsons, the other seven brands are all high-end positioning, covering cosmetics, perfumes, beauty instruments, high-end skin care and other fields.

Coincidentally. In the first three quarters of 2022, the net profit of revenue dropped by 40% in the China market. Amore Pacific also explained that it was mainly affected by the reorganization of offline channels of major brands and the slowdown of cosmetics consumption. "In the future, in the China market, the Group will focus on the mid-to-high-end and online fields." In November last year, the official WeChat of Amore Pacific announced that it would accelerate the introduction of new products through Tmall international cooperation.

In addition, based on the resilience of high-end brands during the epidemic, L ‘Oré al Paris has said that it will introduce new products with higher prices while controlling the cost of mass brands. On the one hand, it adjusted the business strategies of its brands Blanc Shengquan and Maybelline; On the other hand, in August last year, Carita CARIDAE, a luxury cinema brand, was officially introduced to the China market, and in September, it announced the acquisition of Skinbetter Science, a high-end cinema brand, and it was included in its active health cosmetics division, and the beauty business of Prada, a luxury brand, was officially launched.

Beauty giants’ ambition to point to the high-end market is obvious. Under the continuous brand optimization and adjustment, the competition of high-end beauty will be further intensified.

Write it at the end

The disappearance or contraction of many beauty brands is regrettable, but not all the bad news comes from the market.According to the incomplete statistics of Lianshang. com, in 2022, there were 23 first beauty shops in China, among which 14 foreign brands entered China for the first time, keeping a relative balance with the number of overseas brands that withdrew from the China market.

According to enterprise survey data, in 2022, there were 14.829 million new domestic wholesale and retail enterprises, including 3.642 million new cosmetics-related enterprises, accounting for 24.6%, a year-on-year decrease of 17.1%. Although the growth rate has slowed down, there are still a large number of enterprises rushing into the market.

Judging from the published sales data, the high-end business of international beauty brands in the China market still dominates; Polaiya, Winona, Perfect Diary, Hua Xizi and other domestic beauty brands that mark the low-end market are in hot pursuit; Homogeneous competition brought about by the emergence of more brands is inevitable, and the future beauty market will present an increasingly fierce competition pattern.

However, it is worth noting that the enthusiasm of the domestic capital market for beauty cosmetics is cooling down. According to the incomplete statistics of Lianshang. com, in 2022, there were 52 financing incidents in domestic beauty track, with a total financing amount of about 486 million yuan and a single financing amount of about 87 million yuan. According to CVSource investment data, in 2019, the average single financing amount of domestic beauty products can reach 337 million yuan.It can be seen that under the fierce market competition, it is increasingly difficult for domestic emerging brands to obtain capital recognition.

With the increasing number of brands entering the market, the dispute over the channel and flow of beauty cosmetics will be further intensified. Finding the correct market positioning and constantly cultivating internal strength will become the key elements for the survival and development of existing brands.

Statistics of beauty brand adjustment in 2022

Proof automatic driving than people safety, do we need 500 years? According to the Land Society, the automatic driving system must accumulate at least 17.7 billion miles of mileage tests, which requires 100 cars for 24 hours to test for 500 years. The birth of the automatic simulation system finally allowed the car company to achieve a million kilometers of tests, simulating various extreme situations, providing more solving ideas for automatic driving safety issues.

At present, the mainstream automatic driving simulation system is mostly based on the game engine, which also makes the giants in the game field have many natural advantages in the automatic simulation driving, such as this year.TencentThe 2021 Tencent Game Developer Conference organized by the game school has appeared on the automatic driving special speech; with BAT andHuaweiIn the admission, the simulation system will become the last technical highland in the automatic driving area?

The current program, Tencent Automatic Driving Simulation Technology, Sun Chi Tian, ??and "SoundJoint founder Xu Tao commonly discussed, how to apply in the automatic driving area, which is important in the field of automatic driving simulation, and this area will go to the old players and new players.

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▼ anchor
Xu Tao, "Sound Lively" founder / producer

▼ guest
Sun Chi Tian, ??Tencent Automatic Driving Simulation Technology Director

▼ main topic
[00:30] What is the relationship between game technology and automatic driving?
[09:54] Which companies use game technology to automatically drive simulation systems?
[22:06] What is the characteristic of players currently involved?
[31:50] What stage is automatically driving?
[36:00] What segmentation fields will be used in game technology?

▼ Extend reading
Unrealopenday2020 Unreal Engine Helping Automatic Driving Simulation | Tencent Automatic Driving Sun Chi Tian
Aads: AUGMENTED Autonomous Driving Simulation Using Data-Driven ALGORITHMS
ISO / PAS 21448: 2019 Road Vehicles – Safety of The Intended FunctionAlicity
Industrial Simulation: Through computer graphics, virtual reality, etc. universal.
Game Engine: Refers to the software components that can be reused and expanded when the game is developed. This concept appeared in the 1990s ID Software launched FPS game "Destruction Warrior". After gaining the authorization of the game engine, the game developer does not need to make a lot of modifications to the engine, you can create similar new games through lower cost. The game engine has currently been applied to the development of the simulation test system.
Unknown Unsafe: Refers to "Unknown Non-Secure Scene" under the ISO21448 "Expected Function Safety" standard, due to the randomness and complexity of the automatic driving application, when designing the automatic driving function, there is difficult to define, evaluate difficult quantization It is one of the main sources of security risks. In this scenario, if the driver is not intervened in time, it is prone to traffic accidents.

▼ music
Quest for the Skies-Christoffer Moe Ditlevsen

▼ staff
Monitor ^ Liu Can
Later period ^ Luke
Operation ^ Yao
Cover design ^ rice

▼ About the show
The original "Silicon Valley is known to know", "WHAT NEXT | Technology I know" after the new revision. Looking at the global, focusing technology development, paying attention to changes in business patterns.

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▼ About TGDC 2021
The 2021 Tencent Game Developer General Assembly (TGDC) has been held on November 24th to 26th, in addition to the guest Sun Chi Tian shared the frontier application of game technology in the automatic driving area at the conference, and from Tencent, EPIC Games CHINA, Robus and other enterprises have well-known experts and scholars in this event, share the latest research and development experience and industry observations in this event. If the small partner wants to learn more about the development of the game technology and cross-border use, you can go to Tencent Games School official website to search for relevant speech videos, link here ().