　　China, Shanghai (June 22nd, 2024)- Harley-Davidson todayAnnounced the official launch of 2024 CVO in China market.™Car system. This CVO™The car system not only includesCVO™Avenue gliding andCVO™The road glider alsoTo commemorate the 25th anniversary of the launch of Custom Vehicle Operations™., launchedNew CVO™ road gliding ST model,Improve the driving performance of high-end customized models, adopt high-performance suspension and braking system inspired by racing cars, and adopt the powerful new Milwaukee-Eight® 121. HOThe acceleration effect produced by the engine and exclusive low-ratio ultimate transmission satisfies the knight’s sprint desire..

Harley-Davidson 2024 CVO™ is officially launched in China market.

　　The new CVO road gliding ST leads CVO car products in 2024.

　　The new CVO™ road gliding ST is the most agile, fastest and top-notch model among Harley-Davidson products, and its unique equipment configuration creates greater value for performance-seeking knights. Low-depth single seat and 6-inch riser handle allow the rider to maintain the sitting posture and the driving style of the west coast of the United States. Its important features include:

Two painting/finishing options: pearl white or obsidian black. Screamin’ Eagle® painting is used on both sides of fairing and fuel tank. This design was inspired by the Moto America Mission King of the Baggers series motorcycles in Screamin’ Eagle® Harley-Davidson Factory. This year marks the 25th anniversary of Harley CVO™, and the anniversary logo is used to celebrate the milestone of Harley’s personalized modification.
Milwaukee-Eight® 121 high-output V-type twin-cylinder engine is the exclusive configuration of CVO™ road gliding ST, and it is specially equipped to generate 127 horsepower (94 kW) and 145 foot-pounds (193 Newton meters) of torque, which is the maximum horsepower and torque generated in the original engine of Harley-Davidson motorcycle. At the same time, the low ratio final drive is beneficial to strengthen the growth effect of each gear.
The improved alternative material helps to reduce the net weight of the car body to 800 pounds (about 363 kilograms), which is 25 pounds (about 11 kilograms) lighter than the CVO™ road gliding model. The muffler is composed of light titanium shell, forged carbon fiber and outer cover, and forged carbon fiber structure is also used for front baffle, seat cover and fuel tank control panel; In addition, the fuel tank is also of light construction; The wheel design and corrugated front brake disc are optimized to minimize unsprung weight.
Adjustable front and rear suspension system, including SHOWA rear shock absorber with remote reservoir, and 47mm SHOWA®1×1 inverted fork.
The cutting-edge Brembo™ brake components provide excellent braking effect and performance, thus increasing the driving confidence of the knight.
A variety of optional driving modes-road mode, sports mode, track mode, track enhancement mode, rainy day mode and a variety of user-defined modes-electronically control the driving performance characteristics of motorcycles.
Skyline™ infotainment system, full-color TFT touch screen replaced some analog instruments and buttons. The high-quality sound system is equipped with a 500-watt loudspeaker and a Harley-Davidson sound equipped with a Rockford Fosgate® Stage II 5-inch fairing speaker.

　　CVO Avenue Gliding and CVO Highway Gliding.

　　CVO™ Avenue GlidingandCVO™ highway glidingTwo models in 2023as soon asIt introduces a bold new design for Harley-Davidson wagon system, equipped with excellent Milwaukee-Eight® VVT 121 engine and advanced suspension system, as well as an exclusive Skyline™ infotainment system.

　　In 2024, these two models were refreshed and upgraded. In addition to the above configuration, they also provided brand-new painting/finishing options.Both models can choose night red with striped night platinum, or legendary orange with obsidian black and silk silver brushed. Each painting option has color matching parts and accessories,CVO™ Logo, central control decorationCVO™25Anniversary carving pattern.

　　brand-newCVO™The official price of avenue gliding is 498, starting from 800 yuan.CVO™The official price of road gliding is 518, starting from 800 yuan.CVO™Highway glidingSTThe official price is 508, starting from 800 yuan. New CVO™The car will be in Harley-Davidson from late June.®Authorized national dealers for sale.

　　Summary of Mr. Wang Yunlai, President of Harley-Davidson China

　　Quote 1: About the combination of American locomotive culture and China culture and how to attract China consumers.

　　"In order to combine Harley-American heavy machinery culture with China elements to better meet the market demand in China, we are constantly making new attempts and efforts. For example, this year, Harley launched the Dragon Edition Successor for the China market, which made the American locomotive culture and China traditional the Year of the Loong elements get a wonderful integration. Secondly, we also help local knights in China to better understand motorcycles and gain a more professional and safe riding experience through riding academy and advanced knight training. Harley has always been famous for its experience, and we not only pass H.O. offline. G car owners will organize long-distance riding, modified car tasting and other experience activities, and through the exposure of online social platforms such as Tik Tok and Xiaohongshu, they will further tell China consumers about Harley culture, share Harley stories and convey Harley lifestyle concepts. "

　　Quote 2: About the new CVO car series

　　"The three CVO models launched this year have their own characteristics and highlights. I personally want to recommend the CVO road gliding ST model for everyone. This car is famous for its performance Bagger, inspired by the track car, and is in the same strain as the original Harley-Davidson racing team motorcycle. It has been loved by many young people. CVO™ Highway Gliding ST has made many improvements in technology and performance, such as the adoption of carbon fiber parts in many places and the new Milwaukee-Eight™ 121 HO engine. It is a high-performance masterpiece. "

　　Quote 3: About Harley’s next marketing strategy in China.

　　"Harley is not only making motorcycles, but also Grow Beyond Motorcycle cycle, which is also the strategy that Harley wants to adhere to in the face of fierce market competition. First, Harley has unique modified parts including functions, performances and styles, and is famous for its modification. Secondly, Harley has a wide variety of popular riding casual clothes, and many knights are proud of wearing Harley clothes. Third, Harley has launched many financial services, including retail finance, insurance, road rescue and so on, to provide our consumers with more products and services besides motorcycles themselves. In addition, up to now, Harley still maintains a very good market share in the advantageous areas, namely traditional cruise and travel. Even in the case of poor overall market environment, Harley still has outstanding performance in these two areas, so next, Harley will focus more on the advantageous areas to achieve better market results in China. "

　　Quote 4: Planning for launching more diverse models for young people

　　"In the future, Harley will introduce more choices in terms of color matching, design and so on. And Harley will launch customized models according to the global strategy of the brand, the needs of the China market and the preferences of customers to meet the diverse needs of different consumer groups. "

　　Quote 5: Harley’s view on fierce market competition

　　"Harley officially entered China in 2005 and was one of the few heavy machinery brands at that time. Up to now, more and more multi-machine brands have entered China, and the annual sales volume of the market has reached the order of 100,000. We welcome more brands to join, which will bring more choices and more vitality to this market, so that consumers can have more understanding and love for motorcycles under the background of overall motorcycle restriction and prohibition. In the face of these fierce competitions, it is more important for Harley to continue to focus on its own advantages and constantly demonstrate this advantage to gain the favor of consumers. "