Ye Haihan, editor of Chaoxin client

On September 25th, Hua Xizi, a China beauty brand, held its first global new product launch conference in Shanghai, releasing four major makeup "black technologies" and launching a new series of products of "Flower Nurtures Jade". This series is dedicated to bringing "good-looking" make-up solutions to consumers, so as to meet the common demands of China women for "beautiful look". At the press conference, Hua Xizi joined hands with Shanghai Jiaotong University Technology Transfer Center to unveil the "Joint Laboratory of Modern Beauty Technology Innovation and R&D". Yan Deyue, Professor of Shanghai Jiaotong University, Academician of China Academy of Sciences, Zhang Ansheng, full-time deputy director of Shanghai Jiaotong University School Committee and former member of the Standing Committee of Shanghai Jiaotong University Party Committee, witnessed this extraordinary moment, which marked the official opening of a new chapter in the strategic cooperation of scientific and technological innovation between the two sides.

The four scientific and technological highlights carried by the new products of Huaxizi are frequent. Among them, "butterfly wing photosensitivity" innovatively applies cutting-edge material science to make-up, and simulates the structural color of butterfly wing micro-powder, so that the makeup effect light can penetrate and maintain color. "Hua Rong Yu Ping Fang" has made a breakthrough in the "integration of makeup and nourishment" of make-up products. This innovative technology can repair the skin barrier and help regulate the micro-ecology of sensitive muscles and skin. Combined with the other two technologies, Hua Xizi created the first "good color control makeup system" from four dimensions: transparency, maintenance, color modification and makeup holding.

At the scene, Hua Xizi launched the "Jade Beauty Makeup" with unique aesthetic characteristics of China. The makeup was created by Bo Kewen, a well-known makeup artist, and performed by Du Fu. Through the technique of blooming and blending, it presents a sense of atmosphere, a sense of fusion of endless colors and a sense of unity of harmonious colors, highlighting a good complexion.

Fei Man, co-founder of Yige Group, said, "Hua Xizi’s seven-year growth is inseparable from the trust and companionship of 50 million users. The new series of’ Good-looking’ products, which took four years to develop, is the result of scientific research and innovation, and it is also a two-way trip between Huaxizi and users’ needs. We hope that more people can find the confidence to bloom freely from the oriental beauty. We also hope to promote the high-quality development of China’s makeup industry by integrating technology, aesthetics and culture, and let the world see China’s’ new quality and beauty’. "

The release of four technologies is a milestone in shaping the scientific image of China’s makeup.

At this press conference, Hua Xizi revealed the four major makeup "black technologies" independently researched and developed for four years, including butterfly wing sensitization, flower-face-lifting, universal color repair and neon lock makeup film. It not only achieved a breakthrough in key technologies in the field of makeup, but also laid a solid scientific and technological foundation for presenting the beauty of China makeup.

Among them, butterfly wing photosensitivity is an innovative breakthrough of Hua Xizi in powder science and technology research and development, and a cross-border innovative application of cutting-edge bionic material technology. Inspired by Papilio aurea, the patent nephrite powder, flaky mica and multiple powders are compounded and specially processed by simulating the structural color of butterfly wing micro-powder, showing a special microstructure close to butterfly wing scales, thus significantly improving the light transmittance and color retention of products. This technology solves the industrial difficulties such as single and uneven makeup powder material structure and meets the higher requirements of users for makeup texture.

Hua Rong Yu Ping Fang is one of the important achievements of Hua Xizi’s flower cultivation technology, and it is a compound formula to realize the "integration of makeup and cultivation" of makeup products. One of its core components, the specialized flower source peptide, is a yeast component separated from the nectar microbial community of globeflower; Another core ingredient is a kind of Lactobacillus L19 obtained by using new mimicry technology, which is called "the top student in the field of maintenance". When this formula is applied to cosmetics, it can improve the moisture retention ability of skin, repair the skin barrier and help regulate the microecology of sensitive muscle skin.

The other two technologies of "good color control makeup system" are neon yarn lock makeup film and universal color repair. Neon yarn lock makeup film is a kind of light and transparent double-layer structure membrane technology, which has both hydrophobic power and the ability to alleviate dullness, and the makeup products are supported to achieve the effect of maintaining makeup and color. By collecting and analyzing more than 10,000 female skin data samples from all over China, Wanxiang Color Repair established the five elements and 18 colors classification standard of oriental skin color, and provided a more accurate color repair solution suitable for women in China, which successfully filled the blank in the field of skin color standard of Oriental Beauty Makeup.

Create new products of Huaxizi with 10,000 China women to lead the beauty of good looks.

For a long time, Hua Xizi insisted on systematically studying oriental beauty and continued to provide solutions to oriental beauty. In 2021, Hua Xizi and China Cosmetics Research Center of Beijing Technology and Business University jointly launched an "Oriental True Color" survey on women’s skin and skin color in China. By collecting 7 facial data indexes of more than 10,000 women aged 18-45 in China, and relying on the skin data of more than 200,000 product experience officers, the database of oriental natural facial skin color was constructed. After in-depth analysis, it is found that women in China have long been troubled by color problems such as dull yellow gas, sensitive redness and uneven skin color. Having a good complexion is the common demand of China women for oriental beauty.

Therefore, in 2022, Hua Xizi published the report "Oriental True Color: A Study on the Accompanied Characteristics of Women’s Skin Color in China Based on Skin Original State", and in 2023, he published a paper "A Study on the Classification of Women’s Facial Skin Color in China Based on Skin Original State" as an important scientific guide for good complexion. Based on the opinions of experts in dermatology and traditional Chinese medicine, Hua Xizi put forward the five-dimensional expression of good complexion for the first time at this conference, namely, uniform brightness, penetrating red, moisturizing, smooth and balanced, and accordingly provided a cosmetic solution for good complexion-a series of new products.

This time, the series of "Flower Raising Jade Capacity" was released, covering many core products such as good-looking liquid foundation, good-looking air cushion, good-looking loose powder, good-looking honey powder cake and good-looking essence lipstick. The new product embodies four innovative technologies independently developed by Hua Xizi, aiming at creating oriental "good-looking" makeup for users. On September 25th, the series of "Hua Yang Yu Rong" was officially launched in online flagship stores such as Huaxizi Tmall and JD.COM, and will be gradually listed in the world through independent stations of Huaxizi brand, overseas e-commerce platforms and offline entities. Through ingenious makeup products, Hua Xizi is committed to helping users at home and abroad to achieve good color makeup and show their own oriental beauty.

Technology drives the technical self-improvement of the national brand of "new quality and beauty"

The "Oriental Beauty Cosmetics R&D System" initiated by Hua Xizi builds a full-link R&D system from science and technology to culture, which is an important guarantee for the brand to achieve cutting-edge technological breakthroughs, and also provides new ideas for the R&D and innovation of beauty cosmetics in China.

On the banks of Qiantang River in Hangzhou, Huaxizi has a 7000+m scientific research and innovation laboratory. The R&D team is led by Li Huiliang, the group’s chief scientist, and brings together doctors of chemistry, doctors of pharmacy and other scientific research experts in cosmetics-related fields, and has established close ties with more than 10 top scientific research institutions including China Academy of Sciences. At present, Huaxizi has more than 300 patents, including more than 90 invention patents, and nearly 30 patents related to raw materials of flower plant extracts. As of April, 2024, the total number of patents and invention patents of Yige Group, the parent company of Huaxi Zi, ranked first among the local enterprises dominated by cosmetics brands.

"The technological progress and industrial upgrading of the beauty industry can not only bring personalized beauty experience to consumers, but also promote the sustainable development of the beauty industry." Yan Deyue, a professor at Shanghai Jiaotong University and an academician of China Academy of Sciences, said, "The cooperation between Shanghai Jiaotong University and Hua Xizi is not only an important milestone in the strategic development of both sides, but also a vivid practice of deep integration of science and technology and culture, innovation and inheritance."

Li Huiliang, chief scientist of Yige Beauty Cosmetics Group, also said, "The high-quality development of China cosmetics industry and self-improvement through science and technology are both the cornerstone and the source of sustainable development. We share with all our peers, continue to create new value for users with scientific and technological strength, and drive China’s’ new quality and beauty’ with scientific and technological strength. "

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