Characteristic tourism catches up with ＂tide＂ and ＂white economy＂ to activate the vitality of the cultural tourism market

Source: CCTV

CCTV News:Although there is still a period of time before the Spring Festival on New Year’s Day in 2024, the concern about holiday travel and related reservations have begun to heat up quietly. The reporter learned from the online travel booking platform that the overall travel booking volume of New Year’s Day holiday increased by four times year-on-year, of which air ticket orders increased by four times year-on-year and hotel bookings increased by five times year-on-year.

According to the data of online travel platform, up to now, the tourism fever of New Year’s Day holiday this year has increased by 181% year-on-year. Since December, the booking volume of tourism products on New Year’s Day holiday has increased by 57% month-on-month, and playing with snow and avoiding the cold have become the two major themes of holiday travel.

This winter is a good opportunity to observe the aurora in the northern hemisphere. The popularity of the aurora-themed tourist routes has risen rapidly, and the number of consultants has increased by nearly 200% compared with the same period in 2019. The domestic Harbin-Mohe tourist routes and the aurora theme tours in countries such as Northern Europe and Finland are the most popular among tourists, and some popular aurora theme products for New Year’s Day trips have been sold out.

"Ice and Snow Tour" Activates Winter Tourism Market

With the arrival of snowfall and cooling weather, the enthusiasm for traveling in ice and snow continues to heat up. Compared with previous years, the tourist flow in Shenyang, Changchun, Dalian and other stations has increased significantly. The "white economy" has once again stimulated the vitality of the tourism market this winter, and many foreign tourists have also made a special trip to the icy northeast to enjoy themselves.

Recently, Liaoning’s first "Ice and Snow Tour" special train set off from Shenyang and went to Changchun, the northern spring city, Harbin, Changbai Mountain and other places. During the 7-day trip, visitors can watch the Eight Puppet Manchus in Changchun, a spring city in the north, enjoy the world of ice and snow in Harbin, experience splashing water into ice in Xuexiang National Forest Park in Heilongjiang, punch in and take photos at online celebrity scenic spot in Yanji, enjoy passionate skiing in Yabuli, the ski resort, watch the spectacular scenery of glacier waterfall in Changbai Mountain, the first peak in Northeast China, and experience all-round ice and snow play projects.

In Arctic Village, Mohe, Heilongjiang Province, an ice dragon boat race brought together tourists from all over the world to enjoy the fun of sports in the snow and ice.

In order to welcome the arrival of a large number of tourists, this year, the Arctic Village Snow Resort not only upgraded two snow trails, but also introduced a number of new entertainment projects on snow.

The data shows that since the winter, the number of tourist bookings in Mohe area of Daxing ‘anling has increased significantly. Hotel bookings in Mohe area increased by 50% in December, and air ticket bookings to Mohe increased by 1.2 times compared with the same period in 2019. Among them, routes with characteristics such as chasing aurora, catching ice in winter and feeding reindeer are more popular with tourists.

International routes are constantly adding encryption to help the recovery of outbound travel.

With the recovery of outbound demand, international flights are constantly adding encryption, and the newly recovered capacity also helps the recovery of outbound travel.

With the approach of New Year’s Day and Spring Festival holidays, passengers’ willingness to travel internationally has increased significantly. Recently, international flights are also continuing to be "new", and China Southern Airlines plans to resume adding a number of international routes from December to January.

From December to January next year, China Eastern Airlines plans to resume direct flights from Shanghai to Cairo, Fukuoka, Dubai and Brisbane, and international and regional routes are expected to reach 80% in 2019 before the end of the year.