There are 217 e-commerce employees, 27 factories and 1,600 factory employees.

From production to packaging, the annual turnover is 300 million.

Is this the record of which Taobao store in JD.COM?

No, this is the e-commerce business data of Aauto Quicker anchor "Doll".

In fact, what surprised me was not the amount, but the signal released by this data-when no one noticed, the new power of e-commerce, Aauto Quicker’s "real e-commerce" was slowly taking shape.

Attacking live e-commerce

About four years ago, when the live broadcast industry just appeared, it was only a companion of the game industry, mainly used for live broadcast of game competitions, and everyone watched the gods. Later, slowly, all kinds of funny anchors began to appear, and the content types of live broadcast gradually expanded from games to many fields such as life and outdoor. Even so, in the eyes of many people, short videos and live broadcasts are still regarded as purely recreational tools.

However, with the explosive growth of video users in the past two years, a trend visible to the naked eye is that the e-commerce live broadcast that everyone thought was new three years ago has now become the standard of e-commerce, and more and more live e-commerce companies have begun to change the industry ecology.

Take Taobao live broadcast as an example. In 2018, Taobao live broadcast platform brought more than 100 billion yuan, a year-on-year growth rate of nearly 400%; 81 live broadcast rooms have grown over 100 million, and each live broadcast room is equal to a successful enterprise. Not to mention Li Jiaqi, brother Sanda, a super anchor whose popularity is well-known all over the network and even spread to offline.

The amazing development speed, coupled with the frightening ability to carry goods, even made many stars can’t help but leave the stage to participate. Ada, S, Ou Di, Wong Cho Lam and other stars have entered the live broadcast room from the screen.

Behind the collective efforts of the anchors is the full promotion of the platforms-

After-618, Taobao said that it would drive 500 billion transactions in the next three years.

-On July 25th, JD.COM announced that it would invest at least 1 billion yuan to promote the Red Man Incubation Plan, and select no more than 5 Red Men to be the "Jingpin Recommenders" of JD.COM Platform.

-On July 31, Mushroom Street released the "2019 Mushroom Street Live Broadcasting Double Hundred Programs", and plans to incubate 100 high-quality anchors with sales exceeding 10 million in 2019.

-Even WeChat, which has always been famous for its Buddhism, began to test the live broadcast of WeChat.

However, when all platforms were fiercely fighting around live e-commerce, I found that there was a platform, but it kept an unusually low profile.

That is, Aauto Quicker.

"silent player"

A surprising fact is that Aauto Quicker is the "hidden" number one in several fields, and it has a very high moat.

For example, when many people mention live broadcast, their first reaction is fighting fish and tiger teeth. However, from the data level alone, as of June 2019, the daily life of fighting fish was 15 million, and the daily life of tiger teeth was 11 million. The daily activity of the mobile terminal of Aauto Quicker game live broadcast is 35 million, which is higher than the sum of fighting fish and tiger teeth;

Didn’t you think of it?

Another example is sinking ability. The so-called sinking of a general company is just to send a few employees to establish a node. Aauto Quicker, by contrast, obviously sank deeper. In many third-and fourth-tier areas, Aauto Quicker can actually be equated with the open circle of friends of local people. Previously, when Aauto Quicker cooperated with Mudanjiang City in Northeast China, it was disclosed that the local registered users reached 1.42 million and the daily life was 330,000. At first glance, this figure is insignificant, but we should know that the permanent population of Mudanjiang City is only 2.5 million-almost half of the population in a city uses Aauto Quicker. I can’t find a suitable adjective for this permeability in the commercial field. Later, I felt that they should be called "rural base areas" type sinking.

Aauto Quicker’s live e-commerce business is also progressing rapidly.

A month ago, Aauto Quicker revealed that the monthly income of e-commerce authors with 10w+ fans on the platform has reached 50,000/month, the monthly growth rate of e-commerce authors on the platform has exceeded 10%, and the e-commerce content covers more than 100 million consumers.

Behind the strong data is the different business logic of Aauto Quicker e-commerce and other platforms. Live broadcasts with goods on other platforms often like to stay in the house and give you the most exquisite me.

E-commerce in Aauto Quicker pays more attention to life and gives you the truest me.

For example, the e-commerce tour of Junge Basketball.

The first Aauto Quicker video of Huang Yujun and Aauto Quicker, commonly known as Brother Jun, was shot in a park near his home, when he was a junior at Jimei University. Unlike many well-known basketball anchors, Jun Ge’s physical condition is not good. He is only 1.72 meters tall, and he didn’t really start practicing basketball until college. Together, these conditions can almost judge that he can only be an ordinary person who likes basketball. But he just loves basketball, always looking for basketball videos on the Internet, constantly improving himself by practicing, and posting videos of himself practicing basketball on Aauto Quicker.

More and more fans have become his fans because of watching his playing videos. They think that Jun Ge’s playing is not only "coquettish", but also particularly practical. The most classic thing is that Jun Ge plays small and big goals like textbooks when he plays against tall people.

Because of his love for basketball, after graduation, he was thinking about how to continue to work in basketball. After thinking about it, he thought of hundreds of thousands of fans in his hands, and maybe some people would like his customized basketball.

At the end of 2016, he customized 20 boxes of basketball designed by himself with his internship salary, and gave 40 of the 240 basketballs directly to fans in Aauto Quicker in return for their support all the way. After that, I started the road of selling basketball slowly.

At first, he asked fans to add WeChat to buy balls. Later, when he was too busy, he asked his parents to help him pack and mail them. After half a year, the reputation of basketball in Huang Yujun opened, and more manufacturers found cooperation. Huang Yujun also ended his internship and started to run a Taobao shop with all his strength. At this time, almost all the sales of the store came from Aauto Quicker.

After that, while learning all kinds of basketball knowledge and running Taobao shop, he continued to export basketball content on Aauto Quicker. By the second half of 2018, he had more than a dozen employees and a stable supply chain, and personally designed several explosive basketballs such as elf ball and gossip ball. Realized millions of sales.

Another example is Jiang Bin, the "Shan Ye Zhufu" in Shangrao, Jiangxi.

He is the only young man in the village. What he has been sharing on Aauto Quicker is his wild life in his hometown bamboo forest. In 2017, he began to sell dried bamboo shoots with bamboo wine from his hometown in Aauto Quicker. As a result, the sales volume greatly exceeded his imagination. Soon, all the specialties of his family were sold out, so he began to purchase mountain products, an empty nester in the village, to other villages and then to the market in the town.

At first, he rode a bicycle to collect mountain products. Later, he changed it into a motorcycle. Now, it has to be replaced by a tricycle. Up to now, Jiang Bin has helped more than 300 villagers in their hometown to sell mountain products.

Whether it’s Junge Basketball or Shan Ye Takeo, we can find that they don’t have a professional background, and their fans are not big, with 2.2 million Junge and 2.4 million Jiang Bin. Such a volume is unimaginable for other platforms to realize profits, let alone support company-level commercialization.

But in Aauto Quicker, it achieved success to some extent.

More typical is the roller selling fruit. Run.

He didn’t even want to sell fruit before. He himself is in the ceramic business and has nothing to do with fruit.

However, when he went to a friend’s kiwifruit orchard, he casually sent a video of kiwifruit, which became popular. Many friends sent him private messages. Do you sell this kiwifruit?

The merchant’s nature, he casually quoted a high price: 20 yuan a catty. As a result, the other party immediately placed an order of 200. On the second day and the third day, a large number of orders appeared one after another, and he immediately felt that this was better than "selling building materials to make money."

He immediately began to purchase goods from friends, and then delivered them by SF, and the business of selling fruits began. Kiwifruit is sold more, and the word of mouth is getting better and better, so someone comes to ask them if they still sell durian.

At this time, he didn’t even know what durian was. I still have to go online to search, but the customer said that Malaysia and Thailand have it, so he resolutely booked air tickets, applied for visas and passports, and went to Thailand to find a durian supplier.

There’s no goods. Who else wants to place an order? This phenomenon is hard for traditional e-commerce to imagine, but for Aauto Quicker, users often trust you as a real person, so they are willing to push you to improve the supply chain to meet their needs.

High-end people are stereotyped, and interesting souls have private domain traffic.

One obvious reason may be that the anchor in Aauto Quicker is not the same as the anchor in other platforms.

In the past two years, the concept of KOL has been very popular. This word means super influence and key communication nodes, so it has a strong ability to carry goods. Weibo online celebrity, Zhihu V, Live God and Taobao anchor are all products derived from this concept in essence.

Its core is to use their own professional advice to stimulate user consumption. So you will see a lot of big V’s talking about product data and parameters, behind which they are using their professional knowledge to endorse products. This is also the key to Li Jiaqi’s success. Because he is a cosmetics teller himself, he has far more understanding of cosmetics such as lipstick than ordinary people, and has been facing users for many years, and he knows very well how to sell products to users.

(Li Jiaqi, whose home is full of lipstick)

However, with the popularity of live broadcast in online celebrity and its considerable income, there are many false experts on the Internet, such as the fake certification of Nankai University master’s degree in Zhihu some time ago. Only then did everyone find that it is less difficult than expected to forge a degree certificate to cheat the platform certification.

In this day and age, identities and all kinds of people are very easy to forge. Even if it is exposed, you can quickly rebuild an account and continue. This has led to a phenomenon that bad money has eliminated good money in many communities.

You have worked hard to study communication major, and worked hard in a big company for many years. Finally, you have a unique understanding of hardware products such as mobile phones. As a result, in a blink of an eye, you find a large group of amateurs who can build a large number of people in the industry with forged doctoral certificates. It is also possible to fool countless small white users by boasting that they earn millions of dollars a month and 100,000 yuan a year.

Many professional digital bloggers have talked to me about this phenomenon more than once.

The essential problem is that in life, most people often don’t make judgments based on the content of their speeches, but on who said them.

The core of KOL is professional advice, but most users can’t distinguish professional advice. In fact, everyone has always judged it according to the professional label on KOL. And labels can be forged. This is the core reason why the KOL industry is in trouble now. What everyone is loyal to is actually a label with a very low threshold. Once it is broken, a large group of experts will appear in the market in an instant.

This means that the competitiveness of your goods will be very low. After all, anyone can pull out a group of industry experts who don’t know whether it is true or not to endorse the goods. How can the conversion rate go up?

Therefore, why many people are emphasizing private domain traffic now is that only by establishing private domain traffic can we avoid falling into competition with false people to set up a party.

By the way, this is also the reason why many platform anchors don’t make money, but the people who open anchor training classes earn a lot of money. It is because the anchors of these platforms do have a fixed routine that can quickly establish an account and set up a salary.

In contrast, KOL, the anchor of Aauto Quicker, is different. Whether it’s Junge Basketball or Shan Ye Takeo, they don’t actually rely on very strong professional labels to establish personnel. Even according to the situation that Junge University came into contact with basketball, this is a complete amateur basketball, and it is impossible to say anything in Zhihu.

But in Aauto Quicker, relying on authenticity and real content, they still got their own fans.

Manual Geng is the most typical case of this spirit.

According to the gameplay of other platforms, manual Geng should certify some high-end personnel with "Electrification Master" and "Ten-year Mechanical Expert", but in Aauto Quicker, these are not needed. He has long insisted on making some useless inventions to bring happiness to everyone. This extremely unique tonality ultimately brings extremely unique loyalty.

The loyalty of this kind of user is neither loyalty to the identity aura on the tall, nor loyalty to professionalism, but recognition of its values and this person.

In a sense, this is the real private domain traffic, or it is closer to the real concept of "brand". The so-called brand itself is unreserved loyalty that can be regardless of cost performance and logic.

Then, someone has to ask again, why do other platforms like to set people up, while Aauto Quicker likes the real system?

Here, we have to talk about the values of a company. Aauto Quicker’s live broadcast style is caused by the algorithm of the platform and the values behind it.

Many platforms will certify professional authors, add blue V, yellow V, weight and recommendation.

But in Aauto Quicker, everyone’s accounts are treated equally, and all accounts have access to traffic. Therefore, the small anchors on the fast hand have more long tail traffic than other platforms, and there is no need to set up people.

This is more obvious in the arrangement of attention buttons.

In Aauto Quicker’s interface menu, attention comes first, followed by discovery and the same city.

This order is not the same as many platforms, even many platforms hide the user’s attention page and push the recommendation page of the platform.

Compared with a bunch of blue V and yellow V that the platform gives you, users will undoubtedly have higher loyalty to the authors they care about. The interactive data such as quick comments and likes are very high, and the phenomenon that the overall sense of community is extremely strong also stems from this. The benefits brought by private domain traffic are not only the author’s, but its more active features also contribute to the platform itself.

(According to the current data of Aauto Quicker, 91% of Aauto Quicker users have some interactive behaviors such as likes and comments when watching short videos; 47% of Aauto Quicker users will directly ask other consumers’ information in the comments after they are interested in the products introduced by short videos; 60% users in Aauto Quicker will decide whether to buy or not because of the discussion under the short video of the product. )

The platform doesn’t push people to set numbers, and users also like the real authors of grounding gas. The benefits of setting people up are low, so naturally there are not so many people who forge false people.

The most exquisite you VS the most authentic you.

This is also the most essential difference between Aauto Quicker e-commerce and other e-commerce. The real account brings strong social interaction. Therefore, although everyone is called a live e-commerce, selling goods quickly is not just a commercial act.

Taobao JD.COM Xiaohongshu and other platforms are looking for people because of the goods. Seeing your content has triggered the demand for goods, and then buying from the channels on the platform. The so-called planting grass is the most practical description of this scene.

And Aauto Quicker bought your goods because of the logic of people looking for goods, because he trusted this person.

The former is Jianzong. At the beginning, people set up a good aura and endorsed goods with exquisite life and professional data, and the conversion rate will be high. However, more and more goods and more advertisements will inevitably dilute professionalism, and all kinds of competing products will be reproducible, so the conversion rate will slowly fall behind.

The latter is an air Sect. At first, he was a silly country boy, but what he sold was truth and himself. Others wanted to copy it, and there was no way to start. Step by step, loyal users would get bigger and stronger, eventually forming a unique brand effect.

This is why many people don’t understand Aauto Quicker. They will think that this military elder brother is neither a member of the national team nor a streetball master. Why do so many fans buy it? In essence, the fast-paced users don’t like the cool streetball master, but the more civilian military brother who has grown up step by step. Trust has also emerged.

The word "Lao Tie" is the truest portrayal of this feeling.

Before the deadline, the person in charge of e-commerce in Aauto Quicker said that the scale of e-commerce anchors has exceeded 1 million, and the average daily PV of consumers covered by content has exceeded 100 million. In the past year, Aauto Quicker has brought more than 20 billion benefits to creators, covering live broadcast, e-commerce, advertising, knowledge payment and other forms. More than 16 million users have benefited from Aauto Quicker.

While many people are still looking at anchor Aauto Quicker with strange eyes, their commercialization has been fully launched when everyone is not paying attention.

With "Wenshan’s Dry"

Chen Ming

On February 23rd, Wang Ning, secretary of the provincial party committee, made specific arrangements for vigorously promoting the style revolution and efficiency revolution at the mobilization and deployment meeting of promoting the style revolution and strengthening the efficiency construction of organs in the whole province, and issued orders for the style revolution and efficiency revolution to the cadres in party member province, which had a strong shock in Yunling and aroused a warm response in the whole society. All departments at all levels in Quanzhou should set a high standard for the deployment requirements of the provincial party committee and the provincial government, and carry out a stormy style revolution and efficiency revolution in the spirit of self-revolution.

A stormy style revolution and efficiency revolution is a practical action to resolutely implement the decision-making arrangements of the provincial party Committee and government.Carrying out style revolution and efficiency revolution is the practical action of the provincial party committee and the provincial government to thoroughly implement the important exposition of the Supreme Leader General Secretary on style construction, and a pragmatic measure to respond to the expectations of the people and the voice of market players. The urgent need for Yunnan to achieve high-quality leap-forward development is that the provincial party committee and the provincial government send a charge to the vast number of party member cadres in the province to fight a tough battle of self-revolution. With the general secretary’s orders, the Party Central Committee’s deployment, the provincial party committee’s requirements, and Wenshan’s actions, we should vigorously promote the style revolution and efficiency revolution with the "doing things in practice and walking in the forefront".

A stormy style revolution and efficiency revolution is an important measure to promote Wenshan party member’s cadre style to achieve a great change from "root" and "root".Wenshan cadres have great flexibility and plasticity, and they can do anything they want, mobilize well and do everything, mobilize badly, do nothing, manage badly and do whatever they want. Secretary Wang Ning profoundly pointed out that there are ten manifestations of the problem of cadres’ work style in the province: countless minds, empty slogans, no pushing, no leaving the grassroots, conservative thinking, quick success and instant benefit, middle-level obstruction, making excuses, lying flat and being a critic. Compared with these ten manifestations, they are reflected in some departments and leading cadres in our state, and some of them are even serious. Some don’t push, don’t supervise, don’t do, don’t shout, and can drag on day by day, dragging on every day, month by month, year by year, dragging out inertia and inertia. No matter how the state Committee and the state government mobilize and "get emotional", they still do not move and the sound of the waves remains the same. Some people tread on watermelon skin, and wherever they slide, they will find excuses and objective reasons if they can’t push their work away, and they will only find reasons for failure instead of trying to succeed. Some take what they say as what they have done as what they have done. They just want to be an official and don’t want to be an officer. They just want to win power and don’t want to take responsibility. They just want to show their brilliance and don’t want to contribute. They have an official shelf and no "official appearance". Some people are not surprised by the problems they see every day and look up, and they are not used to the long-standing problems around them. The traditional thinking pattern is serious. Some people are afraid of difficulties, and no one wants to pick up the "hot potato". No one wants to think of specific ways to solve the problem, and they don’t strive for progress and struggle. Some habits are arranged by leaders, promoted by leaders, and implemented by leaders. They do not study policies, do not study work, do not think about problems, make decisions, and grasp work habits with old methods and old experience. Some are used to it"Almost" and "basically", I just say that I’m not the worst, I don’t have a strong sense of rushing to the top, I don’t want to be an early bird, I don’t want to be advanced, and everything is the best result as long as I don’t drag my feet. Some run all the time but don’t score. Vigorously promoting the work style revolution and efficiency revolution means opening a knife to these stereotypes, vigorously rectifying stubborn diseases such as slow action, fake action, inaction and disorderly action, gnawing at "hard bones" with "Kouga", resolutely getting rid of the phenomena of "guarding the stall", "waiting for the important" and "Taiping officials", and promoting the cadres in Quanzhou to firmly establish "it’s never too late today"

A stormy style revolution and efficiency revolution is an urgent need to completely tear off the labels of "backwardness", "mess" and "weak sense of existence" in Wenshan.Since last year, we have made remarkable achievements in strengthening frontier defense, epidemic prevention and control, national unity and health creation. However, there are achievements but no results. In the struggle of 16 States (cities) in the province, we have not been in the forefront, nor have we been in the forefront. On the contrary, the economic growth rate has abdicated. I have repeatedly said that in the past, Wenshan was able to maintain the eighth place, and if it did not retreat, it would advance; Now, if you don’t advance, you will retreat, and if you advance slowly, you will retreat. But in 2021, we will retreat instead of advancing. There are two "1" s here, which seem to be two small gaps, but in fact they are two "qualitative" retrogression: the first "1" means that our total economic output has fallen from the 10th to the 11th in the ranking of 30 ethnic autonomous prefectures in China with a gap of RMB 100 million, and it has fallen out of the first phalanx; The second "1" is that with a gap of 100 million yuan, we failed to enter the 130 billion yuan mark. Especially the first big exam in 2022, when major projects started in the first quarter of the province, I couldn’t sit still in the first venue, and Governor Zhongjun couldn’t stand in the second venue. There were 1343 major projects started in the province and 32 in Wenshan, accounting for only 1.9% of the province. The total investment is 336.2 billion in the province and 7.4 billion in Wenshan, accounting for only 2.2% of the province; The province’s annual planned investment is 164.3 billion, and Wenshan Prefecture is 2.1 billion, accounting for only 1.5% of the province, ranking 12th in the province. This project, this investment, is dispensable in the whole province, and it is the result that can be obtained without hard work and struggle. To use an online hot word, Wenshan is "flat". So I said,On the way to the exam in 2022, Wenshan failed in the first exam and lost at the starting line, but we can’t lose at the starting line. Wenshan should have what Wenshan should have, and what Wenshan should have is to become a big economic state, not backward, not "not slipping in the middle", not dirty and messy. We can completely walk in the forefront, fully play a greater role in the province and make greater contributions to the development of the province. Wenshan cadres should have the appearance that Wenshan cadres should have, and Wenshan cadres should be omnipotent. As long as the endogenous motivation of cadres is stimulated, they will be unstoppable, can do any work well, can solve any problems, and can completely challenge the impossible and become impossible. It is necessary to achieve the goal of "two doubles" and "two fives" in the new round of chasing after each other in 16 provinces (cities) in the province, and change from "the total amount is in the middle and the per capita is behind" to "the total amount is in the front and the per capita is in the middle", break through the dilemma of Wenshan’s "old eight" ceiling, completely tear off the label of "backwardness" and completely tear off "mess" We must have a stormy style revolution and efficiency revolution, bid farewell to the past completely, and build Wenshan into a veritable core area of China’s "Green Aluminum Valley", the world’s "Sanqi Capital" and the world’s "Xanadu", so that harmony, beauty and prosperity become synonymous with Wenshan.

Regarding the promotion of the style revolution and the efficiency revolution, the "Several Provisions on Promoting the Style Revolution and Strengthening the Efficiency Construction of Organs in Yunnan Province (Trial)" made 29 specific arrangements; Secretary Wang Ning put forward six specific requirements, which not only taught us how to change our style of work, but also taught us how to do our work. We must catch up and fall down to the letter and see results. "Wenshan’s work" is a concrete action to implement the style revolution and efficiency revolution. It is necessary to carry out the action of "doing in practice and walking in the forefront" in depth, put the style revolution and efficiency revolution in place and grasp them to the end, so that the style revolution and efficiency revolution run through the whole process, all aspects and fields of Quanzhou’s economic and social development.

At present, the development of Wenshan has not started, and the future has come, and it has entered a once-in-a-lifetime development "fast lane". Running fast in the slow lane is illegal, and running slow in the fast lane is a "sinner". Cadres at all levels should cherish the platform stage and the glorious position given by the organization and the people, with the feeling of "Wenshan has me, but not Wenshan", and with the stormy style revolution and efficiency revolution, make every effort to push all the work to be practical and in the forefront, and do something worthy of the times, history and the people, and greet the party’s 20 th victory with excellent results!

A sudden national infectious disease broke many of our daily illusions.

It turns out that in places where urban civilization has gained a firm foothold, there are still so many people chasing game regardless of taboos. It turns out that our public health system is still full of loopholes and has not fully learned the lessons of 17 years ago. It turns out that the so-called rumors are sometimes "leading predictions", which are enough to save lives at critical moments. It turns out that 17 years later, we still have only one Zhong Nanshan who dares to break the taboo and tell the truth.

Although "the only lesson that human beings have learned from history is that they have not learned any lessons from history" is frequently mentioned, the history that happened can help us understand all kinds of chaos during the epidemic period, and at the same time, compare the gains and losses of the government and the people in coping with it.

The following six books allow us to examine the relationship between virus and urbanization, public health system and politics, rumors and truth from different dimensions. I hope that this special Spring Festival will not only leave us with panic, anger and emotion, but also a deeper understanding of the country and society.

Author: [America] Laurie Garrett
Publishing House: Life Reading Xinzhi Sanlian Bookstore
Original title: The Coming Plague: Newly Emerging Diseases in a World Out of Balance
Translator: Yang Qiming/Yang Ning
Publication year: 2017-1

It’s been 17 years since SARS, but apart from the collection of media reports, memoirs of doctors and heroic deeds, there is still no comprehensive reflection book with enough weight, which is one of the reasons why many mistakes in that year are repeated today. Although the reflection of Chinese people is far from enough, foreign journalists who are concerned about the epidemic will certainly not miss this infectious disease that has spread all over the world.

Although The Approaching Plague focuses on the second half of the 20th century, it records the discovery and study of Ebola, Lassa fever, AIDS and other infectious diseases by human beings, and observes how the source and vector of the disease change to deal with the defensive weapons of human self-protection.

In the preface of the Chinese version, the author makes the following analysis on the far-reaching impact of SARS:

For political leaders, SARS woke them up. China’s leaders saw the cost of keeping the epidemic secret, because the whole world was dissatisfied with denying the existence of this new disease. Canadian leaders and Hong Kong, China SAR government officials found that they had neglected the infection control measures in hospitals, which eventually turned hospitals into centers of SARS transmission. It is really regrettable. The leaders of the United States originally felt at ease, convinced that their own centers for disease control really had the ability to protect the American people from the threat of microorganisms, and now they are suddenly concerned about the impact on national security in case of an outbreak of SARS.

This kind of reflection comes down in one continuous line with another main line of this book, that is, improper medical measures, wrong public health policies, short-sighted political actions or omissions have become "accomplices" of the virus again and again.　

For example, the former Soviet Union always fabricated all kinds of false data about infectious diseases and public health, and its leaders were eager to announce that they had made great achievements in disease control and could compete with capitalist Europe and North America.

Author: [America] Steven Johnson
Publishing House: Translated Words, Dongxi Library/Electronic Industry Press
Subtitle: How does the London plague reshape today’s city and world?
Translator: Xiong Tingyu
Publication year: 2017-1

Whether it is SARS or 2019-nCoV virus, the general consensus of the public is that the disaster comes from game, and the wild animal market in the blank area of health and epidemic prevention has become a "time bomb" in the city. It seems that the problem can be solved as long as the behavior of eating game is punished in accordance with public opinion.

However, why are so many people willing to take risks for a mouthful of game when modern aquaculture is so developed? This is not a problem that everyone can solve by shouting. This is a tenacious legacy of the agricultural era in urban civilization, and it is also an externalization of the desire for power to break through the urban order.

Two widespread epidemics in 20 years have prompted us to reflect on how to completely dismantle these "time bombs" and stop the spread of the virus from the source, which is the only way for us to truly enter the urban society.

In fact, a plague in London more than 160 years ago is an important driving force to shape today’s cities, and the map of death tells the story behind it.

Before that, London was dominated by scavengers, dealing with the urban infrastructure with a population of 2.5 million — — Garbage collection, public health departments, sewage treatment centers, etc. have not yet appeared. Overflow of feces, cross-flow of sewage and foul smell are the urban landscapes that Londoners are used to, and they have also become hotbeds of cholera. At that time, every four or five years, there was an outbreak of cholera in London, which claimed tens of thousands of lives and then spread to the whole of Britain.

Why does cholera spread? John snow, a doctor, found through field visits that a large number of cholera cases in London occurred in poor areas lacking sanitation facilities. He got the detailed addresses of all the people who died of illness and marked the death cases with black bars on the map, showing that the source of infection was a public well, and the deaths in cholera were distributed and spread around the well.

In the face of this "map of death", the London government began to make up its mind to improve public health facilities and set up a large-scale water supply network, all equipped with pressure and filtration devices. The British experience was later copied by other European countries, the United States and Japan. Because of this map, there has never been a large-scale cholera epidemic in London since then.

Author: [America] Nathan • Nathan Wolfe
Publishing House: Zhejiang People’s Publishing House
Subtitle: How to deal with the next epidemic outbreak?
Original title: The Viral Storm: The Dawn of a New Pandemic Age
Translator: Shen Jie
Publication year: April 2014

If john snow’s "death map" is an early big data analysis tool, today, pervasive digital monitoring is fully capable of finding and responding to the epidemic in time before it turns into an epidemic. Nathan Wolfe, the founder of Global Viral, an independent research institution dedicated to early detection and control of epidemics, discussed the epidemic prediction in the era of big data in the book "Virus Attack".

Google engineers have established a system to predict influenza trends by searching for influenza-related keywords, which is more accurate than the influenza data provided by the US Centers for Disease Control and Prevention. During the pandemic of influenza A (H1N1) virus in 2009, two British computer scientists tracked the frequency of influenza-related information on Twitter and compared the results with official health data, and found that the accuracy rate reached 97%.

In the last chapter of this book, the author conceives the future doomsday of epidemic disease — — With the help of epidemic aggregation map. This is an information map that includes the location of all people, infected microorganisms, mobile places and people they contact, and combines digitalization and biology. In the author’s view, "an organization like Google has helped us create a ‘ Global nervous system ’ , if we want to have an equivalent to ‘ Global immune system ’ Things need to develop new methods that combine government and non-government systems and use the latest methods and technologies. "

This time, operators and mobile apps have been used to accurately locate, track the moving trajectory and the spread path of the epidemic, and lock the people who have been exposed by infected people. It’s just the enlightenment of Weibo and other network platforms looking for fellow passengers, which reflects the "fault" in the operation mechanism of joint control and joint defense, and the tear between digital identity and real identity of different platforms, which is still far from Nathan Wolfe’s ideal.

At the same time, while building a detailed prevention and control network, how to deal with privacy leakage is becoming increasingly urgent — — Think about why the private information of Wuhan returnees is flying all over the sky in various WeChat groups.

Author: (Japan) Iijima involved
Publishing House: Social Science Literature Publishing House
Subtitle: Health Institutionalization and Social Change
Original title: ペストと Modern China: Health, Institutionalization and Social Capacity.
Translator: Park Yan/Yu Xinzhong/Jiang Bin
Publication year: 2019-4

The establishment of public health system in any city or country must pass the barrier of infectious diseases, and it also means the expansion of state power. Plague and Modern China combs the formation of health system in modern China at the end of 19th century and the beginning of 20th century, and how the epidemic of infectious diseases reshaped social organization and promoted the concept of "public health".

According to the author’s research, for the plague at the end of the 19th century, the Qing government still followed the previous response to the plague, that is, ordered local officials to take appropriate measures. As a result, when the bubonic plague was prevalent in Guangzhou, it was the civil society that took the actual prevention and control measures.

Both this book and the works taught by Liang Qizi point out that charitable organizations such as Shantang and local organizations such as squire, guild hall and office played an important role in saving lives and coping with epidemics in the Ming and Qing Dynasties.

However, this mode of "government funding and private implementation" gradually declined with the intervention of colonial power. During the struggle of various powers in the Republic of China, the health system and the right to epidemic prevention and quarantine eventually became part of the state power. The modern health system and the resulting social mobilization have enabled the government to successfully intervene in society.

In fact, the establishment of health system is a part of China’s modernization. Like many things at that time, a country must have these supporting departments and systems, otherwise it cannot be included in the international rules of the game. A top-down "health movement" is not due to the awakening of public rights, but more to the political needs of different periods.

This book makes us think about how to examine the relationship between the government and social forces in the public health system after the epidemic, especially how to prevent the state from taking more rights from the public in the name of public health.

Author: (France) Jean-Noel • Capferre
Publishing House: Shanghai People’s Publishing House
Subtitle: The oldest media in the world.
Original name: Rumours: Le Plus Vieux Media Du Monde
Translator: Zheng Ruolin
Publication year: 2018-1

On December 31st, eight people who first published information about novel coronavirus were investigated for "spreading rumors", but after the outbreak of the epidemic, they were regarded as "Eight Rightists" by the people, so that the Supreme People’s Court personally wrote a document about the rumors of new pneumonia. Like any public event, from the beginning of this epidemic fermentation, rumors are bound to accompany you all the time, especially when the credibility of official institutions and media is in jeopardy.

Whether it is the official news that has been repeatedly hit in the face, the constantly reversed online public opinion or the gossip that breeds everywhere, the "dishonesty" and collective panic about authoritative sources are fertile ground for rumors. In the vague articles of the Supreme Court, rumors are legally recognized as expressions of "false information". When patients who have not been rescued in time ask for help online, the accusation of "spreading rumors" has become an iron fist rained down.

Rumor, a natural product of public opinion, is regarded as a derogatory term with only negative effects by both the government and the people. However, this may be a "China characteristic". The book Rumor: The Oldest Media in the World pointedly points out that the definition of rumor is only "an unconfirmed news" and "authenticity" does not belong to its definition.

As a kind of "gossip", rumors should not be derogatory. When people want to know something and don’t get an official reply (or don’t trust the official reply), rumors will be rampant. It can be said that rumor is the black market of information, and the change of rumor content is not only a distortion of information, but also a part of the process of people reaching an agreement.

Only by treating rumors as an expression of collective consciousness and a projection of collective emotions, and guiding and relieving them through timely and transparent information disclosure, instead of simply and rudely judging them as "false information", can we avoid the contradiction of the Supreme Court in the face of rumors ("not all false information should be legally cracked down, but at the special moment of decisive battle against new pneumonia, some rumors must be severely cracked down").

Author: Lien Teh Wu
Press: Hunan Education Press
Subtitle: Lien Teh Wu’s Self-report (I)
Original title: Plague Fighter: The Autobiography of a Modern Chinese Physician
Translator: Cheng Guangsheng/Ma Xuebo/Wang Lifeng (School)
Publication year: 2011-3

Because of this sudden virus epidemic, Lien Teh Wu, the "chief medical officer of epidemic prevention in the three northeastern provinces" who almost put out the plague in Northeast China by himself 110 years ago, was once again mentioned by everyone, and a hundred thousand+articles came into being. However, as Douban user @ Reading Lake pointed out in What is the "Lien Teh Wu Miracle", the primary factor to achieve this "miracle" is the absolute support of the "patron" at the central level under the background of the official system reform in the late Qing Dynasty.

In fact, the word "patron" is exactly what Lien Teh Wu himself said in his autobiography Plague Fighter. On the title page of this autobiography, Lien Teh Wu dedicated the book to two people, one was Sir William Napier Shaw, his mentor when he was studying in Cambridge, and the other was Ke Sze Sao, the nephew of Tang Shaoyi, the first Prime Minister of the National Government.

It is the full support of Ke Sze Sao, the right-hand man of the Ministry of Foreign Affairs, and the full authorization of Xi Liang, the governor of the three northeastern provinces, for the "airborne cadres in the central government" that enabled Lien Teh Wu to "break the routine and resolutely and flexibly implement various epidemic prevention measures according to its own will."

On January 20th, Zhong Nanshan took the lead in making it clear to the media that there was human-to-human transmission, and confirmed for the first time that medical staff were infected, breaking the information blockade of local governments. The 84-year-old man had to come out again to break the deadlock after 17 years, echoing Lien Teh Wu more than 100 years ago.

As Weibo blogger @ Yan Hong said: He needs not only scientific achievements, but also political prestige and the right to speak in public. You need empowerment to make a person dare to speak, speak safely, be heard, and be useful. The reason why Zhong Nanshan has no successor is here, and no one is empowered. It is not easy for Zhong Nanshan to get this empowerment.

Wuxiangjun Nanjing released

Xiaomi on the tuyere, why is it heavy in Nanjing?

□ Non-phase business trends

01

What is the biggest advantage of Xiaomi Automobile?

Lei Jun said that intelligence and ecology are the core advantages of Xiaomi. Xiaomi SU7 can be interconnected with Xiaomi’s mobile phones, tablets, computers and household appliances. "People, cars and homes are all ecological", which connects all intelligent terminals together as never before. With the listing of Xiaomi Automobile, a group of automobile ecological supply chains with Kechuang as the core has gradually taken shape.

Recently, the first phase of the East China Headquarters Project of Xiaomi Group was completed, and it is estimated that 5,000 people will be stationed in the office after its opening in April. Xiaomi Group’s East China headquarters is located in Jianye, Nanjing, just across the street from Alibaba’s Jiangsu headquarters. It will become the largest R&D center in China except Xiaomi’s Beijing headquarters. It is committed to the breakthrough of new technologies and new formats, the development of intelligent hardware and the Internet of Things, and the creation of Xiaomi’s ecological chain by integrating upstream and downstream industries and enterprises. In addition, Xiaomi has also opened a large-scale "Xiaomi Automobile Delivery Center" in the southern new city of Nanjing.

It is worth mentioning that in order to "move" talents from Beijing to Nanjing, Xiaomi’s salary is basically unchanged. It will also provide talented apartments, and employees will immediately receive high benefits such as housing purchase qualifications. Many Xiaomi technicians are eager for such generous treatment of "migratory birds". After all, compared with Beijing, Nanjing’s housing prices, prices, transportation, education and ecological environment are more livable. With the advantages of cultural tourism resources, the topic of "Come to Nanjing" in Weibo has been screened many times, and many tourists come to punch in because of Nanjing’s convenient transportation and countless beautiful scenery.

A friend of Xiaomi said that in Nanjing, the cost of buying a home is only 6 million, while Beijing needs 30 million.

East China headquarters of Xiaomi Group. Source: Sunshine City Forum

02

Of course, Xiaomi’s settlement in Nanjing is not all about "welfare" for employees, but more importantly, it is to expand the progress of research and development and promote the improvement of Xiaomi’s ecological chain.

Looking at East China, Nanjing is undoubtedly the best choice.

Because all cities where Internet companies are developing rapidly are inseparable from the core factor-the support of talents. One of the most important reasons for Xiaomi to put the country’s largest headquarters in Beijing is the support of many universities. It is also based on this perspective that the largest R&D center outside Beijing is located in Nanjing.

What many people don’t know is that many international and domestic manufacturers have their R&D headquarters in Nanjing. As a highland of science and education, as of June 2023, Nanjing has 51 universities, including Nanda University, Dongda University, Nanyou University, China Southern Airlines, South Institute of Technology and Hehai University. This point, in the whole East China region, is second to none. Moreover, compared with Shanghai and Beijing, the R&D cost is relatively low and the cost performance ratio is full.

Lei Jun, as an invisible boss in China’s investment circle, is well versed in the strategic layout. As a technological innovation enterprise, Xiaomi’s core competitiveness is actually talents. Where do these talents come from? Naturally, it comes from top universities.

Both NTU and NTU boarded the hot search because of the "Alumni IPO". According to incomplete statistics, since 2020, the Department of Photochemistry of Nanjing University has harvested six listed companies with a total market value of over 150 billion yuan, including Aidi Pharmaceutical, Legend Bio, Trina Solar, Heyu Medicine, Huahai Chengke and Tengya Seiko. At the other end of the Southeast University, Kelly Y Zhou, founder of Zhihu, Yu Dunde, CEO of Tuniu.com, Mao Daqing, founder of Youke Workshop, Qiu Yujing, a chip unicorn, and others also came out of Southeast University.

Boston in the United States has always been known as "Athens in the United States" and "the cradle of American industrial revolution". Because there are more than 250 thousand college students here, and there are famous schools such as Harvard, MIT, Tufts University, Boston University and Northeastern University. At the same time, Boston has a high proportion of people with college education or above, which is consistent with Nanjing.

Nanjing is to the Yangtze River Delta what Boston is to the New York metropolitan area.

03

Because of the gathering of talents, Nanjing has not only attracted a large number of scientific research factories, but also enjoyed a long-standing reputation in the manufacturing industry driven by these scientific research forces.

For example, Inventec, the main foundry of Xiaomi mobile phone, is located in Nanjing. Xiaomi just entered the mobile phone market in 2010, and many big manufacturers are unwilling to help OEM. In the end, Xiaomi found Inventec, and Inventec tailored a cost-effective design and supply chain for Xiaomi. Five years later, Xiaomi mobile phone won the first place in the country with an annual sales record of 70 million units. Lei Jun has feelings for the city of Nanjing.

In addition, according to Wind’s statistics, there are currently 50 listed companies that have entered the "Xiaomi Automobile Concept". In terms of cities, Jiangsu Province ranks first, with 15 Xiaomi automobile suppliers located in Jiangsu, accounting for 30%. Xiaomi automobile relies on ecology, and the integration of ecology often needs the support of software technology. Nanjing, as a "famous software city in China" and a national advanced manufacturing cluster (software and information services), has sustained and strong industrial development, and has gathered many game, scientific research and commercial software enterprises. This kind of atmosphere is an important pillar of an Internet company, and it is handy to put software research and development in Nanjing.

Of course, there is also a very pragmatic component. The cost of employing IT workers in Nanjing is lower than that in Shanghai and Hangzhou in East China, and the land price is relatively cheap. The government also provides support, which is very cost-effective for enterprises to start their own businesses. According to Xiaomi’s financial report, Xiaomi’s R&D personnel account for 52%, and more than half of its employees are engaged in R&D, and it is estimated that the investment in R&D will exceed 100 billion in the next five years.

The development of science and technology enterprises mainly depends on two factors, talents and capital. Putting the R&D headquarters in Nanjing not only has the source of living water, but also saves costs. Why not?

Nanjing has both talent gathering effect and industrial manufacturing support. Compared with other non-first-tier cities, Nanjing has great advantages in intellectual research and development, and it is not an exaggeration to call it "the city of scientific research". As a science and technology highland in China, Xiaomi is in a heavy position in Nanjing, just to take advantage of its intelligence and supply chain to quickly push the development of Xiaomi’s ecology to the fast lane.

This is the second half of Xiaomi Automobile, and it is also a leap from "manufacturing" to "intellectual creation" of Xiaomi Automobile.

Original title: "Xiaomi on the tuyere, why is it heavy in Nanjing? 》

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