A few days ago, an artificial intelligence application called "Sora" was all over the network. Along with the fire, there are related training courses. However, some courses have caused great controversy. What the hell is going on here?

On February 16th, the artificial intelligence company OpenAI released the Vincent video model "Sora". Although only a sample was published and only a few trial places were opened, Sora immediately attracted attention.

At the same time, some people have noticed the "business opportunities" brought by this tool and launched a video course to introduce the use of Sora. However, some videos of sales courses mentioned that "if you don’t learn AI, you will lose your job in the short term", which makes people feel that learning their courses seems imminent.

The reporter noticed that a online celebrity sold an AI class for 199 yuan, which was blocked by multiple platforms due to violation of regulations. Many people questioned that similar courses were "scraping traffic" and "cutting leeks" by selling anxiety to the society.

Jiang Longsheng, a Beijing citizen: I think the content of these videos exaggerates the function of AI a little bit, which is a bit exaggerated. That is to say, if you don’t use this thing, you will lose your job immediately, and it feels like you are inciting anxiety.

In addition, in the process of promoting AI courses, some people claim that buying their own courses will enable people to make quick money and make a fortune through Sora, and once they miss it, they will lose the "last three months opportunity for ordinary people to turn over".

For this kind of marketing video, experts believe that it is essentially exaggerating anxiety, which is harmful to the popularization of new technologies in society.

Liu Jia, Professor of Basic Science in Tsinghua University: What he sells is not knowledge or ability, but a kind of anxiety. This kind of teaching makes us have a fear of new technology and desperately refuse it, instead of trying to see what new development it can bring to my life.

Artificial intelligence big model tools enter the lives of ordinary people

What exactly is Sora? Does it really have a great impact on everyone’s life, as some marketing videos say? The reporter interviewed relevant experts in this regard.

To put it simply, Sora can generate a highly simulated video with a maximum length of 60 seconds, including complex scenes, according to the user’s text prompts, that is, "Wensheng Video".

Liu Jia, a professor of basic science in Tsinghua University, said: The video generated by it is particularly realistic and has a great breakthrough in technology. It can be said that it has already taken shape of general artificial intelligence.

At the same time, the artificial intelligence big model tools represented by Sora have developed rapidly in recent years, and many applications have been born in the fields of generating words, pictures and videos, which have entered the lives of ordinary people more and more.

Li Xiaodong, Director of Fuxi Think Tank, Vice Chairman of internet society of china: The big model has been very hot in the past two years. Since the second half of last year, everyone has gradually moved towards the application field. It is actually a very important progress to combine the technology of general artificial intelligence in application.

If you don’t learn AI, you will lose your job in the short term?

Experts believe that although artificial intelligence has made some breakthroughs in technology, it will indeed have some impact on our lives, but it still focuses on the cognitive changes brought about by new technologies, which will not bring great impact to ordinary people in the short term, and will not cause a lot of unemployment as claimed by some online bloggers.

Gu Dengchen, a special researcher at Digital China Research Institute of China Academy of Social Sciences: At present, the impact or impact of generative artificial intelligence on the industry should be said that it has not yet reached a dominant moment. In this case, it is too early for us to discuss that this employment substitution effect has caused large-scale unemployment.

At the same time, artificial intelligence tools such as Sora have shown high potential, which may bring help to industrial and social development in the future, freeing people from relatively boring and repetitive labor and engaging in more creative work.

Liu Jia, Professor of Basic Science in Tsinghua University: It is an auxiliary tool for people. It has expanded people’s cognitive boundaries and improved people’s ability. ChatGPT or Sora, its appearance now is to help us humans do more things that were unimaginable before.

How should we adapt to the era of artificial intelligence?

From the introduction of experts, we can see that the application of artificial intelligence represented by Sora may bring about many changes in our work and life in the future. So, how can we adapt to the changes brought about by this technology? Do ordinary people need to learn these technologies now?

During the interview, many people expressed their hope to know more about AI, and they are also willing to use these tools through learning to cultivate their ability to work with artificial intelligence.

Wang Xuena, a Beijing citizen: I think that in the process of social development, it is certain that individuals can always learn new things, and people who can learn new technologies will be more competitive.

Experts said that under the background of artificial intelligence era, everyone hopes to adapt to the progress of technology, and the need to train corresponding abilities has also arisen. This is also the reason why the current Sora course can attract traffic. However, this demand of ordinary people will decrease with the progress of technology in the near future.

Li Xiaodong, Director of Fuxi Think Tank, Vice Chairman of internet society of china: Artificial intelligence technology and product research and development will definitely make the use threshold very low in the future, and it is best to make you feel nothing. The application of the product has improved, and the people have already used it very simply. You don’t want to talk about artificial intelligence anymore.

Can you get rich overnight by mastering artificial intelligence?

In the future, while the use threshold is lowered, AI tools will become more everyday. As for some online videos that promote the so-called "understanding artificial intelligence can make wealth quickly", experts believe that it should be screened to avoid falling into the marketing trap.

In fact, it is impossible to realize "zero threshold" or even "get rich" through Sora like this. Experts suggest that although there are indeed high-paying jobs in the artificial intelligence industry, they are actually concentrated in technical fields that require a lot of professional knowledge, and it is unrealistic for ordinary people to make big money by them in the short term.

Gu Dengchen, a special researcher at Digital China Research Institute of China Academy of Social Sciences, said: Sora applications are mostly integrated into some existing specialized vertical fields, such as film and television production, animation production special effects and so on. For many people outside these industries, Sora is still regarded as an entertainment application such as self-development wisdom.

Liu Jia, Professor of Basic Science in Tsinghua University: What we need to do more is to accumulate slowly and combine what I am good at with some new technologies provided by artificial intelligence, so as to become more competitive.

How does China make efforts in the field of artificial intelligence?

From the release of ChatGPT 3.5, which can realize the smooth dialogue between human beings and AI, to the launch of Sora in 2024, in just two years, we witnessed the rapid development of artificial intelligence technology. So, what is the development of China in related fields? How to promote the healthy development of artificial intelligence industry?

Gu Dengchen, a special researcher at Digital China Research Institute of China Academy of Social Sciences: Sora’s success is more reflected in the integration and optimization at the engineering level. For example, our country has also launched "Wenshengwen" and "Wenshengtu" products. In terms of Wensheng video, it also has long-term technical accumulation and has the conditions to catch up quickly. Of course, we should also see that on the basis of the troika of data, algorithm and computing power, there is still a gap in our system engineering integration ability.

On February 19th, the State-owned Assets Supervision and Administration Commission of the State Council held a special promotion meeting on artificial intelligence of central enterprises, which proposed that central enterprises should actively embrace the profound changes brought by artificial intelligence. Beijing, Shanghai, Guangdong, Jiangxi, Hunan and many other places have also introduced policies to standardize and promote the development of artificial intelligence industry in light of their respective industrial development. Experts said that this means that from the central government to the local government, China is gathering the power of the whole system to develop strategic emerging industries and future industries.

Gu Dengchen, a special researcher at Digital China Research Institute of China Academy of Social Sciences: We may need to pay attention to our research and development direction, methods and input-output ratio, the height and density of talents, and the adequacy of resources such as computing power, capital and data.

Experts suggest that leading enterprises of artificial intelligence, data service providers, scientific research institutions and application enterprises should be encouraged to participate in the construction of high-quality public data sets, so as to realize the effective supply and efficient flow of high-quality general data and sub-industry data.

Cheng Ying, Senior Engineer, Institute of Policy and Economics, China Institute of Information and Communication Technology: Our country should actively explore an inclusive and prudent governance model in the process of rapid development of the big model. Do a good job in the division of rights and responsibilities, further explore the classification model in the whole industrial chain, promote enterprises to actively develop digital watermarking and content detection technologies, and constantly optimize the ecological governance of technology.

China has the largest group of Internet users in the world and is rich in data resources. Experts suggest that in the future, China can give full play to its unique advantages, strengthen the layout of artificial intelligence in smart manufacturing, smart cities, health care, education and other industries, support the supply chain agglomeration of artificial intelligence industry chain, and co-ordinate the construction of intelligent infrastructure such as data center of intelligent computing center, make efficient use of the public service platform of large model industry, build an open and shared technological innovation ecosystem, and further promote the development of artificial intelligence industry.