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Zhongxin Jingwei, October 20th (Sun Qingyang) Recently, iResearch released the "2023 Online Marketing Monitoring Report of Beauty and Household Chemicals Industry" (hereinafter referred to as the "Report"), and authorized Zhongxin Jingwei Research Institute to release it. The report shows that from January to August 2023, the investment in online advertising in the whole industry declined to some extent, but household cleaning products rose against the trend, showing a good development trend.

From January to August, the online advertising market in the beauty and daily chemical industry was under pressure, only 74.1% of the same period in 2021, and the investment index was 3.86 billion yuan, down 9.8% year-on-year, lower than the overall average level of all industries; Among them, the beauty and skin care category and personal bathroom category were not as good as the same period in 2022, but the household cleaning category rose by 12.1% against the trend, and the investment index reached 650 million yuan. Video websites and video patch advertisements are still the most preferred media and advertising forms for brands in the industry. The advertising budget of brands is mostly concentrated in key periods such as festivals and e-commerce promotion, with promoting product sales as the ultimate orientation of advertising effect.

In the report, the advertising of beauty, skin care and personal bathroom was not as good as that of the same period in 2022, while the investment index of household cleaning products reached 650 million yuan, up by 12.1%. The increase in investment in household cleaning products may be related to the increase in people’s attention to household environmental sanitation.

In terms of delivery strategy, beauty and skin care brands pay more attention to content marketing, and strengthen the celebrity endorsement effect through full-screen advertisements, while highlighting the preferential information of e-commerce. The celebrity endorsement effect can also attract more consumers’ attention. The prominence of e-commerce preferential information can also increase consumers’ purchasing decision-making power. Personal bathroom and household cleaning industries are more inclined to use video patch advertisements. By embedding popular dramas and variety shows, these advertisements can better reach the target audience and enhance the brand volume exposure. The form of video patch advertisement can convey information when the audience watches the video, increase the user’s attention and memory, and improve the effectiveness of the advertisement.

In addition to the launch strategy, brands in the industry also actively participate in e-commerce promotion activities and deepen cooperation with online and offline supermarkets to drive further transformation of sales. E-commerce promotion activities are an effective means to attract consumers to buy, and stimulate consumers’ desire to buy through promotional offers and time-limited discounts. Cooperation with online and offline supermarkets can also expand sales channels and increase product exposure and sales.

Judging from the delivery schedule, the advertising budgets of brands in the three major sub-sectors of beauty and household cleaning are mostly concentrated in the key periods of e-commerce promotion such as 38 festivals, 618 and double 11, among which the online penetration rate of brands in the sub-sector of beauty and skin care is high, and the investment index fluctuates significantly with the time of key activities such as e-commerce promotion/shopping festivals.

The report also shows that the reduction of head advertisers is obvious, and the investment index industry of beauty and skin care brands accounts for nearly 50%. There is a high concentration of advertisers’ investment index in the beauty and daily chemical industry, with TOP4 accounting for 75.2% of the whole industry. However, in 2023, only Unilever increased its brand advertising, while Procter & Gamble, L ‘Oreal Group and Estee Lauder decreased by 17.1%, 18.9% and 20.8% respectively. The share of investment index in the three major sub-sectors fluctuated steadily, among which beauty and skin care accounted for the highest proportion, accounting for about 46.9% of the total online advertising investment in the beauty and daily chemical industry, and the proportion of personal bathroom continued to decline slightly.

Judging from the strategy of online advertising, advertisers in the beauty and household cleaning industries are still more inclined to launch on the mobile side. Although the investment index has declined, it still accounts for nearly 50%. In addition, the OTT terminal became a popular terminal from January to August 2023, accounting for 40.5%. Video patch advertising is the most important advertising form, accounting for 62.2%, followed by full-screen advertising; The proportion of information flow advertisements increased to 6.5% in 2023. Video websites are most favored by advertisers. The number of advertisers in Tencent and Xiaohongshu is ahead of other media. 62.6% of online advertising investment in the beauty and daily chemical industry is concentrated on video websites. Portal websites and IT websites are also important advertising media.

(Zhongxin Jingwei APP)

This article was selected and edited by Zhongxin Jingwei Research Institute. The works produced by the selection are copyrighted by Zhongxin Jingwei, and no unit or individual may reprint, extract or use them in other ways without written authorization. The views involved in the selection only represent the original author, not the views of Sino-Singapore Jingwei.

Editor in charge: Song Yafen

With the popularity of artificial intelligence, the number of applications for artificial intelligence has exploded. In 2017, China’s trademark examination authorities accepted 12,857 applications for artificial intelligence trademarks. In December 2018, a total of 6,396 cases were accepted, of which 1,067 were declared invalid; From January to May 2019, 6432 cases were accepted, of which 590 cases were declared invalid. From January to May 2020, 6347 cases were accepted, of which 594 cases were declared invalid. From the data of various types of trademark applications, except for a few categories such as computers and mobile phones, the rest are the results of the cancellation of registration after the application trademark is declared revoked or invalidated, especially the computer category accounts for almost all trademark applications.

What is the reason for the high rejection rate of artificial trademarks? At present, artificial intelligence technology has been applied in trademark rejection review, trademark objection review and other fields. However, there are still some limitations at present because there are various types of trademarks that can be applied for, unlike other types that involve complex legal relationships and relatively concentrated subjects of trademarks. Now, although artificial intelligence has the ability to automatically classify and screen a large number of application types, its application scope needs to be further expanded and improved because it is only tested and verified in specific types (such as financial services, computer programs, advertising services, etc.). Moreover, in the future, the field of application for artificial intelligence will continue to expand, posing more new problems and challenges to trademarks, which will also affect the examination results of trademark registration by the Trademark Office.

So how can we avoid risks? First of all, enterprises should make sure that trademarks are not similar, and they can make approximate inquiries about trademarks through official channels or professional trademark data inquiry platforms. At the same time, one’s own trademarks should have distinctive corporate characteristics. When designing trademarks, one can use some special fonts, which is not only convenient for consumers to remember, but also reduces the similarity with other trademarks in the audit process. Secondly, combined trademarks can be registered separately. When a trademark is examined, it is easy to reject the whole trademark because of the similarity of one element of a combined trademark. Therefore, the words, English, patterns, colors and other elements can be registered as trademarks separately first, and the passing rate of artificial intelligence trademark examination can be passed.

From October 31, 2022 to November 2, 2022, the World Urban Day 2022 and the Second Global Conference on Urban Sustainable Development, jointly sponsored by the Ministry of Housing and Urban-Rural Development, Shanghai Municipal People’s Government and UN-Habitat, were held in Shanghai.

On the afternoon of the 1st, at the 2022 World City Day China Urban High-Quality Development Forum, Liu Jianfeng, executive vice president and chief financial officer of Xinao Energy, delivered a keynote speech focusing on the thinking of smart city construction, focusing on the services provided by Xinao Energy in family quality life, energy and carbon management of enterprises, and smart upgrade of cities after its strategic upgrade to "New Austrian Smart City".

Xinao Energy is one of the largest distributors of clean energy in China. Its main business is to provide customers with natural gas and other kinds of clean energy products, provide energy-carbon integration solutions and develop diversified products and services around customer needs. By the first half of 2022, Xinao Energy had operated 254 urban gas projects in 20 provinces, municipalities and autonomous regions across the country, serving more than 26.8 million household customers and 210,000 industrial and commercial users, covering a population of 128 million.

Liu Jianfeng said that Xinao Energy, guided by customer demand and based on the accumulation of more than 30 years’ business practice, has a deep insight into the actual needs and transformation trends of families, enterprises and cities in the process of social and economic development, and has clearly defined its new development orientation and new fulcrum, and its strategy has been upgraded to "New Aozhi City". As a smart city service provider focusing on family quality life and enterprise energy and carbon management, Xinao Energy is committed to becoming a "digital intelligence leads change, creates quality life, and achieves’ double carbon’ and innovation".

It is the earliest customer group served by Family Xinao Energy. Over the years, with the continuous improvement of material living standards, family customers’ energy consumption, safety, health, tourism, home and community have released new growth space. The E-home service platform of E-city, built by Xinzhicheng with digital intelligence technology, integrates various ecological partners of Xinao, and intelligently launches customized intelligent services and products for family customers to meet diverse needs. In Liu Jianfeng’s speech, the Smart Home Experience Center of the New Olympic Wisdom City will build a community service experience center that integrates intelligent security, health housekeeping, entertainment and recreation, peripheral services, green travel, low-carbon energy saving and whole-house intelligence.

As an enterprise that has been deeply involved in the clean energy industry for many years, Xinao Zhicheng has been guided by the concept of universal energy in recent years, providing energy and carbon integration solutions for different types of customers such as parks, factories, buildings, transportation, etc. At present, industrial upgrading has stimulated the new demands of many enterprises’ digital transformation and green transformation. New Aozhi City uses digital intelligent technologies such as Internet of Things, big data and artificial intelligence, and relies on the intelligent ecological platform of energy and carbon industry to carry out scientific management of energy and energy efficiency, promote the integration of energy planning and urban planning, help the construction of modern energy system, and realize the coordinated development of energy utilization and society, economy and environment.

In the speech, Liu Jianfeng introduced the specific cases of New Aozhi City in low-carbon parks, low-carbon factories, low-carbon buildings and other fields from the aspects of customer pain points, scheme design, effectiveness and value. As of the first half of the year, New Aozhi City has built 66 low-carbon parks and 899 low-carbon factories, saving 2.8 million tons of standard coal for customers and reducing carbon dioxide emissions by more than 52 million tons.

As one of the important service forces of public utilities, New Aozhi City is responsible for the investment, construction, operation and management of gas pipelines and other infrastructure. Liu Jianfeng said that infrastructure is the lifeline of a city and the foundation for supporting production and life. In the process of building a smart city, the infrastructure of a city needs to be upgraded through the integration of knowledge and wisdom. Xinzhi City has started and will accelerate the digital upgrading of urban infrastructure such as gas pipe network and heat pipe network, and help smart city construction. (Image source Xinao Group)

On November 3rd, according to the information from the enterprise, Shenzhen Jindi Property Management Co., Ltd. newly invested in Jindi Space Technology Co., Ltd., with an investment ratio of 100%.

According to the data, Gemdale Space Technology Co., Ltd. was established on November 3, 2022 with a registered capital of 50 million yuan, and its business scope includes the development of artificial intelligence application software; Information system integration service; Intelligent control system integration; Artificial intelligence industry application system integration service; Internet of Things technical services; Internet of Things technology research and development; Internet of Things application services, etc. The company is 100% owned by Gemdale Property.

Established in 1993, Gemdale Property is a platform for gemdale to provide property management services, assets and customer resources. Its management projects include high-end residential buildings, industrial parks, schools, commercial writing, government agencies and other formats. The area of offline contracts is nearly 250 million square meters, while the area of online services using SaaS is 300 million square meters.

The annual Double Eleventh Congress is in full swing ~

"Did you chop your hand? Did you start eating dirt after paying the final payment? " Some online buzzwords have also been driven up, forming a Double Eleven online shopping culture headed by young people.

As of today, Double Eleven has gone through fourteen years, and every year, there are new ways of playing. The activities such as advance payment, full reduction, sample delivery, group purchase and so on are dazzling. However, due to the impact of the epidemic, the economic growth rate has slowed down, and shopping enthusiasm is still there, but wallets are not allowed.

It’s time to test the business. Not only should the products be more diverse and attractive to customers, but also the activities should be more interesting. At the same time, how to accurately reach the target customers and improve the conversion rate is another way out for businesses.

日常营销获客方法内容有：广告投放、自媒体平台营销、线上&线下活动举办、社交营销、社群运营、直播带货等。但这些玩法在近几年早已被商家玩烂了，可以说是卷无可卷。

Is there a new marketing route at that time?

Yes, the outbound robot is a brand-new way out.

At present, with the rapid development of AI artificial intelligence technology, AI outbound robot has developed to the point where it is difficult to distinguish true from false.

If there is an exclusive housekeeper who is solely responsible for the whole shopping cycle of customers, and warmly provides services such as shopping guide, reminding of preferential activities, logistics delivery follow-up, and after-sales problem handling, will it greatly increase customer reach rate, customer shopping desire, and improve customer shopping experience? AI outbound robot can do all the above services.

Usually, an activity promotion meeting is divided into three stages: pre-sales, mid-sales, and post-sales, which covers marketing, drainage, activities, after-sales and other scenes, while the outbound robot can achieve full process coverage.

pre-sales

Before the event, we need to inform the customers, tell them about your online product style, activity benefits, etc., and do a good job in marketing. Usually, most merchants choose to send SMS reminders to customers with their mobile phone numbers, such as members and users, but the information opening rate is low, and cold words can’t convey emotions. AI outbound robot can customize voice reminder service, efficiently and accurately convey the details of activities, discounts and other information to consumers according to activities and needs, and break the gap with consumers with enthusiastic voice. This can also be a lot of flowers. For example, the voice and intonation of AI outbound voice robot can be customized, and humorous and interesting words can be used to create a pleasant communication atmosphere.

At the same time, the voice robot can make calls in batches and make automatic calls, which greatly improves the reach rate and gives businesses a head start at the starting line.

Sale

In activities, such as the Double Eleven event, there is a long interval between the deposit and the final payment, and many consumers forget to pay the final payment and miss some activities. However, during the big promotion period, merchants are busy preparing goods and answering consultation questions, so they can’t be reminded manually. They only rely on SMS reminders, which is easy to be ignored. At this time, AI outbound robot comes in handy. It can replace manual reminders, and remind consumers of the final payment time and improve the final payment rate according to a variety of different dimensions pre-made by merchants in advance, such as consumer name, payment date, consumer products, final payment amount and payment time.

after service

Today, with the prevailing experience economy, consumers’ demand for good after-sales service is increasing, and even whether many consumers will buy again depends on the level of value-added services such as after-sales service.

Let’s continue to take the Double Eleven as an example. Every year on Double Eleven, we will see all kinds of news about tight logistics and warehouse explosion. In such a large number of online shopping consumption, logistics express is also a very important link. However, affected by the epidemic situation, the already stressful logistics has to face many factors such as epidemic control. This will lead to a sharp increase in the number of consumer consultations. Intelligent outbound robot can help merchants inform consumers of problematic express information in advance and solve problems from the source. When consumers take the initiative to call for consultation, they can also easily answer common questions and talk like real people.

In addition, at the end of the whole shopping process, you can also make an after-sales return visit through the outbound robot to understand the product situation and service quality, so as to feed back the optimization process of product selection, service process and consumption process.

After reading so much, are you excited?

The AI outbound robot built by Wofeng Technology can be perfectly qualified for the above tasks. Welcome to official website for consultation ~

On the morning of November 4th, 2022 World Computing Congress opened in Changsha. At the opening ceremony, two rounds of signing ceremony were held, namely, the signing of industrial projects and the signing of strategic cooperation between Xiangjiang Laboratory and the co-construction unit.

Among them, the contracted projects of industrial projects include eight projects: ultra-precision digital high-end manufacturing industrial base project, China Unicom Zhongnan Research Institute project, Changsha Hui Ke intelligent manufacturing industrial complex project, data center regional headquarters project, electronic component supply chain hub and central intelligent hardware innovation center project, intelligent terminal and precision supporting production line construction project, big data center construction project and advanced energy storage material production line construction project, with an investment of 48.94 billion yuan.

Xiangjiang Laboratory, as a major innovation platform in Hunan Province, has seized the commanding heights of global advanced computing and artificial intelligence science and technology innovation strategy around the major national strategic needs, carried out independent innovation from the core elements of artificial intelligence, such as computing power, algorithm, data and network, based in Hunan and radiating the whole country, and jointly promoted key core technology research with industry leaders to build the laboratory into a domestic leading and world-class scientific and technological innovation highland in the field of advanced computing and artificial intelligence.

本次湘江实验室与15家共建单位战略合作项目签约，标志着湘江实验室的建设迈上新的台阶，各方将通力合作、共谋创新，携手加快实现先进计算与人工智能领域高水平科技自立自强，助力湖南乃至全国做强做优做大数字经济。

近年来，湖南省深入贯彻习近平总书记关于加快数字经济发展和对湖南工作的重要指示批示精神，主动服务国家战略，在工信部等部委大力支持下，充分发挥“一带一部”区位优势，牢牢抓住企业、产业、产业链、产业生态“四个着力点”，将持续自主创新的技术优势转化为产业胜势，借助世界计算大会平台链接产业资源，积极布局先进计算“新赛道”，推进建设世界计算·长沙智谷、国家级互联网骨干直联点等100余个重点项目，投资超过1500亿元，初步培育了国家级自主安全计算系统产业集群，为打造国际领先的算法创新中心和全国先进绿色算力枢纽、计算产业重要集聚区和应用示范区，加快发展电子信息等“新三样”产业奠定了坚实基础。

潇湘晨报记者申潇轶

Proof automatic driving than people safety, do we need 500 years? According to the Land Society, the automatic driving system must accumulate at least 17.7 billion miles of mileage tests, which requires 100 cars for 24 hours to test for 500 years. The birth of the automatic simulation system finally allowed the car company to achieve a million kilometers of tests, simulating various extreme situations, providing more solving ideas for automatic driving safety issues.

At present, the mainstream automatic driving simulation system is mostly based on the game engine, which also makes the giants in the game field have many natural advantages in the automatic simulation driving, such as this year.TencentThe 2021 Tencent Game Developer Conference organized by the game school has appeared on the automatic driving special speech; with BAT andHuaweiIn the admission, the simulation system will become the last technical highland in the automatic driving area?

The current program, Tencent Automatic Driving Simulation Technology, Sun Chi Tian, ??and "SoundJoint founder Xu Tao commonly discussed, how to apply in the automatic driving area, which is important in the field of automatic driving simulation, and this area will go to the old players and new players.

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▼ anchor
Xu Tao, "Sound Lively" founder / producer

▼ guest
Sun Chi Tian, ??Tencent Automatic Driving Simulation Technology Director

▼ main topic
[00:30] What is the relationship between game technology and automatic driving?
[09:54] Which companies use game technology to automatically drive simulation systems?
[22:06] What is the characteristic of players currently involved?
[31:50] What stage is automatically driving?
[36:00] What segmentation fields will be used in game technology?

▼ Extend reading
Unrealopenday2020 Unreal Engine Helping Automatic Driving Simulation | Tencent Automatic Driving Sun Chi Tian
Aads: AUGMENTED Autonomous Driving Simulation Using Data-Driven ALGORITHMS
ISO / PAS 21448: 2019 Road Vehicles – Safety of The Intended FunctionAlicity
Industrial Simulation: Through computer graphics, virtual reality, etc. universal.
Game Engine: Refers to the software components that can be reused and expanded when the game is developed. This concept appeared in the 1990s ID Software launched FPS game "Destruction Warrior". After gaining the authorization of the game engine, the game developer does not need to make a lot of modifications to the engine, you can create similar new games through lower cost. The game engine has currently been applied to the development of the simulation test system.
Unknown Unsafe: Refers to "Unknown Non-Secure Scene" under the ISO21448 "Expected Function Safety" standard, due to the randomness and complexity of the automatic driving application, when designing the automatic driving function, there is difficult to define, evaluate difficult quantization It is one of the main sources of security risks. In this scenario, if the driver is not intervened in time, it is prone to traffic accidents.

▼ music
Quest for the Skies-Christoffer Moe Ditlevsen

▼ staff
Monitor ^ Liu Can
Later period ^ Luke
Operation ^ Yao
Cover design ^ rice

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▼ About TGDC 2021
The 2021 Tencent Game Developer General Assembly (TGDC) has been held on November 24th to 26th, in addition to the guest Sun Chi Tian shared the frontier application of game technology in the automatic driving area at the conference, and from Tencent, EPIC Games CHINA, Robus and other enterprises have well-known experts and scholars in this event, share the latest research and development experience and industry observations in this event. If the small partner wants to learn more about the development of the game technology and cross-border use, you can go to Tencent Games School official website to search for relevant speech videos, link here ().