New energy vehicles of the 355th batch of officially announced new cars led by GAC Toyota bZ4X//Dongfeng Nissan Ariya.

A few days ago, the Ministry of Industry and Information Technology released the 355th batch of "Announcement of Road Motor Vehicle Manufacturers and Products", including many popular new cars that have been exposed for many times. Today, let’s summarize the new energy vehicles in this batch, among which Guangzhou Automobile bZ4X, Ariya, Ideal L9, AITO Wenjie M7 and other vehicles have some information exposure. Let’s take a look.

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It should be noted that in order to simplify your reading, we will no longer describe the appearance design, modeling and other aspects of the new car, but only provide the published core parameters of the new car for your quick browsing.

In addition, users who want to see the joint venture brand traditional fuel vehicle articles please click (here); Users who want to see their own brand of traditional fuel vehicles please click (here).

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Guangzhou Automobile bZ4X

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The length, width and height of Guangzhou Automobile bZ4X are 4690/1860/1650mm and the wheelbase is 2850mm, respectively. There are two types in tyre size: 235/60 R18 and 235/50 R20, and the kerb quality is divided into two drives according to different configurations: 1865/1905kg; Four-wheel drive 2000/2035kg two versions, all models are 5-seat layout.

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In terms of power, the two-wheel drive model uses a motor with a peak power of 150kW, while the four-wheel drive version consists of a motor with a peak power of 80kW before and after. The motors are all provided by Aisin, and the lithium battery is provided by Contemporary Amperex Technology Co., Limited.

Ariya

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Ariya has a length, width and height of 4603/1900/1658mm and a wheelbase of 2775mm, respectively. Tyre size has two types: 235/55 R19 and 255/45 R20. According to different configurations, the kerb quality is divided into two versions: 2106/2116kg; Four-wheel drive: two versions of 2245/2269kg, and all models are 5-seat layout.

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In terms of power, the maximum power of the two-wheel drive version is 178kW, and the four-wheel drive version is equipped with a motor with a maximum power of 160kW at the front and rear axles. The motor is provided, the battery is ternary lithium battery, and the supplier is automobile.

Euler punk cat (180kW version)

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The length, width and height of the Euler punk cat are 4749/1989/1725mm respectively, and the wheelbase is 2915mm. There are 255/50 R20 and 265/45 R21 in tyre size, with a curb weight of 2350kg and five seats.

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In terms of power, in addition to the previously declared version of 220kW, this time, a new version using a motor with a maximum power of 180kW is declared, which is provided by United Electronics and the battery is a ternary lithium battery provided by Contemporary Amperex Technology Co., Limited.

Feifan R7

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The length, width and height of Feifan R7 are 4900/1925/1655mm and the wheelbase is 2950mm, respectively. There are four types of tyre size: 235/50 R20, 255/45 R20, 235/45 R21 and 265/40 R21. The kerb quality is divided into two versions according to different configurations: 2168/2210kg; Four-wheel drive: 2310kg version, all models are 5-seat layout.

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In terms of power, the maximum power of the two-wheel drive version is 250kW, and the four-wheel drive version adds a motor with a maximum power of 150kW to the front axle. The front axle motor is provided by United Electronics, the rear axle motor is provided by Huayu, and the battery is a ternary lithium battery. The supplier is the times. According to the public information, the car will be able to support the power exchange mode.

Fengshen E70 PRO

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The length, width and height of Fengshen E70 PRO are 4790/1725/1530mm respectively, and the wheelbase is 2700mm. Tyre size is 205/50 ZR17, and the kerb quality is divided into two versions: 1502/1537kg according to different configurations; All models have a 5-seat layout.

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In terms of power, the new car uses a motor with a peak power of 110kW, which is provided by Foday Power, and the battery is lithium ternary battery and lithium iron phosphate battery provided by Xinwangda.

Air ev

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Two-seat edition

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Four-seat edition

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Air ev is divided into two sizes: two-seat version (standard axis) and four-seat version (long axis), in which the length, width and height of the two-seat version are 2599/1505/1631mm and the wheelbase is 1635mm; respectively; The length, width and height of the four-seat version are 2974/1505/1631mm and the wheelbase is 2010mm respectively. All models in tyre size are 145/70 R12. In terms of kerb quality, the two-seat version is divided into two versions: 760/818kg. The four-seat version is divided into three versions: 815/860/888kg, and the whole model is divided into two layouts: 2/4 seats.

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In terms of power, the two-seat version uses a motor with a peak power of 30kW, which is provided by Zhejiang Fangzheng and Ningbo Shuanglin. In addition to this 30kW motor, the four-seat model will also provide a version using a 50kW motor, and the suppliers are both the above two. As for batteries, all models use lithium iron phosphate batteries, and the suppliers of energy storage devices are composed of five suppliers: Huating Power, Guoxuan Hi-Tech, Keyixin Power, Contemporary Amperex Technology Co., Limited and Penghui Power.

Automobile factory Yanling S3

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The length, width and height of Yanling S3 are 3162/1498/1585mm and the wheelbase is 2050mm, respectively. Tyre size is 155/65 R13, and the kerb quality is divided into two versions: 693/740kg according to different configurations. All models have a 4-seat layout.

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In terms of power, the new car uses a motor with a peak power of 20kW, which is provided by Zhejiang Fangzheng Motor, and the supplier of energy storage device assembly is Jiangxi Ganfeng Lithium Battery, with a built-in lithium iron phosphate battery.

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Ideality L9

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The ideal L9 has a length, width and height of 5218/1998/1800mm and a wheelbase of 3105mm, respectively. Tyre size has 255/50 R20 and 265/45 R21, and the curb weight is 2520kg;; At present, the declared vehicle type is 6-seat layout.

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In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 110kW, which is provided by Sichuan Ideality Xinchen Technology Co., Ltd., and the supplier of energy storage device assembly is Contemporary Amperex Technology Co., Limited, with a built-in ternary lithium battery, with a total capacity of 42.6 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 175km.

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The length, width and height of Tanyue GTE are 4595/1860/1664mm and the wheelbase is 2731mm, respectively. Tyre size is 235/55 R18, and the curb weight is 1856kg;; At present, the declared vehicle type is 5-seat layout.

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In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.4T gasoline engine is 110kW, which is provided by-,the supplier of energy storage device assembly is-,and the built-in ternary lithium battery is provided by Contemporary Amperex Technology Co., Limited, with a total capacity of 13 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 46km.

Sai Li si AITO Wen Jie M7

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The length, width and height of AITO boundary M7 are 5020/1945/1775mm and the wheelbase is 2820mm, respectively. Tyre size is 255/50 R20, and the curb weight is 2340kg;; At present, the declared vehicle type is 6-seat layout.

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In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 90kW, which is provided by Chongqing Xiaokang Power Co., Ltd., and the maximum power of a driving motor is 200kW. The supplier of energy storage device assembly is Sichuan Times New Energy Technology Co., Ltd., and the built-in ternary lithium battery is provided by Contemporary Amperex Technology Co., Limited with a total capacity of 40.06 kW h. According to the contents of the Catalogue of Vehicles with Energy Saving and New Energy Utilization (the thirty-eighth batch) published in the same period, the pure electric mileage (WLTC standard) of this vehicle is 150km.

Plus kunpeng e+ (four-wheel drive version)

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The length, width and height of Tiggo 8 Plus Kunpeng e+ are 4722/1860/1754mm and the wheelbase is 2710mm respectively. Tyre size is 235/50 R19, and the curb weight is 1908kg;; At present, the declared vehicle type is 7-seat layout.

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In terms of power, the new car uses a plug-in hybrid power system, in which the maximum static power of a 1.5T gasoline engine is 108kW, which is provided by Automobile Co., Ltd.. The energy storage device is ternary lithium-ion battery, and the manufacturers of monomer and assembly are Hefei Guoxuan Hi-Tech Power Energy Co., Ltd.. According to the lettering on the lower right of the tailgate, a four-wheel drive system will be added to the new car.

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Through the full text, it is not difficult to find that most of the models appearing in this paper are brand-new models, especially and have finally come up with brand-new pure electric vehicles with full competitiveness, while brands such as Xiang and AITO are constantly innovating and further expanding their product lines. Since all the new cars have been announced by the Ministry of Industry and Information Technology, it will be 2-3 months before the fastest time to go on the market. If you have a favorite model, you might as well get ready to buy a car. Remember to keep an eye on the reports of our 58 cars.

The ratings reached a new high, which attracted a hot discussion on the whole network. Qiu Chan opened a new dimension of spy war drama.

The youth spy war drama "Qiu Chan" starring Allen and Li Man is currently being broadcasted. Since the first broadcast, 14 hot searches have been made, and the series has triggered discussions on the whole network with continuous popularity; CSM59 City’s ratings broke 2 times in a row and reached 2.282% in a single day. Last weekend, it achieved the third consecutive title of provincial satellite TV. Network data reached a climax again, ranking first in data platforms such as Guduo, Lighthouse, Vlink, Aiman and Yunhe. The mainstream media strongly supported Amway. Qiu Chan has become the focus of the whole network with its young perspective, high-energy plot and unique personnel design, which has opened a new dimension of spy war drama.

Youth cultivation is a spy war, opening a new dimension of genre films.

As one of the few spy war dramas in recent years, Qiu Chan not only has the essential elements of traditional spy war dramas, such as fast pace and strong logic, but also gives an unprecedented new color to spy war genre films with the two key words of "youth+cultivation". With the hot-blooded "youth cultivation" line, it broadens the new dimension of genre drama.

The four leading actors in Qiu Chan, Ye Chong, He Ying, Chi Cheng and Jin Xiang, are all young representatives who are in danger and fearless of life and death, while the actors Ren Jialun, Li Man, Liu Huan and Du Juan He are also high-quality young actors who speak with strength. Their combination is like a dialogue between young people of different ages, telling their feelings about their home country and their youthful vigor. In addition, the emotional line between "Nightingale" and "Chi Zhenxiang" also clearly shows the youth’s emotions and emotions. Ye Chong He Ying went from misunderstanding to trust, and Chi Cheng Jin Xiang went from quarrel to tolerance. It is this bittersweet that explains what is the true meaning of love and what is true love.

And "cultivation" actually happens to correspond to "youth". Qiu Chan is not a traditional spy war drama of "immortals fighting", and every character in it is growing. Ye Chong changed from accepting the "sacrifice" of his teammates to trying to avoid sacrifice, and He Ying changed from reckless to knowing one step at a time. The growth of his role also moved the audience, especially for young audiences. The "youth" and "cultivation" in Qiu Chan lie not only in the heavy national mission shouldered by the youth, but also in the simplicity, high spirits and growth only belonging to the youth.

Wang Jinsong Li Xiaoran is on the line, and a large-scale acting match will be staged soon.

In addition to the young actors, Qiu Chan also gathered many powerful actors, and Zhang Hanyu, He Zhonghua and Hu Yajie all delighted the audience. After Sandalwood (Zhang Hanyu) and Uncle He (He Zhonghua) both went offline, the highly anticipated teachers Wang Jinsong and Li Xiaoran finally arrived!

Wang Jinsong and Li Xiaoran play the roles of "adoptive father" and "mother" of Ye Chong respectively. Although they are close relatives of Chong Ge, they are very different from Ye Chong, and the contrast between their roles is quite obvious. Wang Jinsong has always been famous for his acting skills, which can be interpreted from "the villain" to "the loyal minister". This time, he plays the role of Qingquan Ueno, but the cold face is hidden. Such a person doesn’t know how Mr. Wang will interpret it. Li Xiaoran has starred in many works of the era before, and many images of the Republic of China are regarded as classics. What kind of breakthroughs and surprises will there be in the return of this drama of the Republic of China? Qingquan Ueno, Jiangyue (Li Xiaoran) and Ye Chong, what kind of drama will this "special family" perform?

"Qiu Chan" carries the spirit of achieving the big self with the small self, ignites youth with blood and lives up to the youth, reshapes the definition of high-quality spy war drama, and brings a brand-new feeling to the audience. Next, crises are frequent and suspense is interlocking. How will young people respond? More exciting, lock in Zhejiang Satellite TV China Blue Theater at 19: 30 every day.

On the first day of listing in Aauto Quicker, Pan Luan, Jin Yechen, Zhuang Minghao and Li Tianhua gave a 5000-word live summary.

Some time ago, Aauto Quicker successfully listed on the Hong Kong Stock Exchange, and its market value exceeded one trillion, successfully rewriting the pattern of Internet companies in China. On the day of listing, Internet giants such as Pan Luan, Jin Yechen, Zhuang Minghao, Li Tianhua, etc., together with the big names in the investment field, broadcast live on the video number to share their views on Aauto Quicker IPO and the logic of "short video+live broadcast" to attract capital. This article is a summary of the live broadcast that night, with a total of 4888 words, hoping to help you.

On February 5, 2021, Aauto Quicker, the "first short video", landed on the Hong Kong Stock Exchange.

On the evening of the same day, Pan Luan, a well-known science and technology critic, launched a live broadcast of Aauto Quicker IPO, and shared their views on Aauto Quicker IPO and the logic of "short video+live broadcast" to attract capital together with Internet industry and investment leaders such as Gao Chuangfu partner Jin Yechen, former Baidu P9 architect Li Tianhua, former Jingwei China investor Zhuang Minghao and former DCM investment vice president Hu Boyu.

Below, 5000 words of super-long refining dictation are presented:

Pan chaos:When Aauto Quicker didn’t go public yesterday, Zhuang Minghao made a remark in the group, which I thought was particularly good. He said that everyone has not yet agreed on many things, but only reached a full consensus on the price. Two minutes after the IPO in Aauto Quicker opened today, the price soared from 110 to 330, and the oversubscription should be more than 1,000 times. It seems that the retail funds have been frozen by more than 1 trillion. This is a record high. Now, Aauto Quicker’s market value of one trillion yuan is more than the sum of one-third of Maotai, one-fifth of Ali, one-sixth of Tencent and Xiaomi Netease, followed by three and a half bilibili, nine Iqiyis and fourteen Weibo, which is also equivalent to the sum of the market value of the whole A-share media.

Zhuang Minghao:The enthusiasm of the market really shocked me, but the listing of this super-large company actually represents something behind it. Aauto Quicker is not over yet, and there may be something bigger soon, and an era is coming.

Li Tianhua:Aauto Quicker’s valuation of $200 billion, I personally feel that it has basically eaten up the room for growth in one year, but Aauto Quicker’s imagination is still very large. The development cycle of the Internet in the past has proved one thing: when a super platform can achieve 300 million daily activities, there will be huge space for information networks, industrial networks and media networks.

To ask whether the valuation of Aauto Quicker’s $200 billion is reasonable, let’s take the simplest example: before Aauto Quicker was listed, bilibili was a product with a daily life of 50 million and a monthly life of about 220 million, and it could be estimated at $50 billion. Last year, Aauto Quicker was an App with a daily life of 280 million and a monthly life of 700 million. According to this multiple, the market value of 200 billion US dollars is completely reasonable.

Li Tianhua:According to the current daily living level, compared with the user income range of 250 million to 300 million per day of standard Baidu in the past ten years, the advertising fee in Aauto Quicker can now reach more than one hundred million per day, especially in the case that Aauto Quicker Daily Living is more than one hundred million yuan more than mobile phone Baidu, there is still a lot of room for realizing advertising in Aauto Quicker.

Li Tianhua:When we consider the future growth trend of a platform and predict how much money it can earn and what scale it can grow to, we need to see clearly whether it earns money from the environment or its own business, that is, where the money comes from.

I think that the platform will start to make "valuable" content after finishing "interesting" content, which is a very effective core rule to help the platform retain users for a long period of time. From this logic, the core strategies of each platform in the next three to five years will focus on universal knowledge, and I believe Aauto Quicker will do the same.

Now I want to ask: how big is the pan-knowledge?

In the short term, there is a daily growth of 300%-500%, which is the same as the rapid penetration of short videos in 2015. This means that pan-knowledge can reach hundreds of billions of plates every year, and it can reach trillions in the next five years, which is basically such an interval. Aauto Quicker’s Gaori life has great opportunities in this respect.

To give the simplest example: the income of Netease’s excellent course was not as fast as it is now in August last year. Now, individuals have quickly achieved tens of millions of income a month from hundreds of thousands of income a month, which was unthinkable before. Nowadays, the individual economy is on the rise, and it is changing from a unidirectional economy to a multi-directional economy. Five years ago, we said that it was impossible for individual companies to make 50 billion to 60 billion yuan a year. Now, 20 billion to 30 billion yuan is very common, and Li Jiaqi or Viya have a net profit of 2 billion yuan a year.

In fact, there is a lot of room for knowledge creators now, and they can earn tens of millions or even hundreds of millions. Therefore, pan-knowledge is definitely a very big cake for Aauto Quicker, because there are many high-quality and talented creators in Aauto Quicker. Because the trend of talents precedes the trend of the market, I believe Aauto Quicker will do better and better.

Another space is light consumption. We can see that one of Aauto Quicker’s heavy businesses now is e-commerce, but Aauto Quicker is particularly restrained in this respect, and has been releasing water to raise fish instead of harvesting cakes. Aauto Quicker is the only relatively safe platform for private domain traffic, so KOL has a lot of bonuses here.

You can see that at present, there are many companies selling a chicken meatball on A-shares, with a flow of 3 billion to 4 billion yuan a year, which can be estimated as a hundred billion yuan. This is just a single product. In the future, if many new brands and single products are bound by Aauto Quicker, it will definitely make more room.

Jin Yechen:The monopoly problem is the concentration of different short video platforms. At present, it seems that the concentration of the first few is becoming more and more obvious. Tik Tok, Aauto Quicker and Video Number form the first echelon, and the gap with the second echelon is widening.

Last year, the number of video increased rapidly, with DAU exceeding 300 million, but most of the increasing users were not from Tik Tok or Aauto Quicker. At the same time, the pure adhesion between the new users and the existing users was very low, and the duration was the same. This shows that the market is still an incremental market, which makes it difficult to say who monopolizes it. Then from the business point of view, the businesses of Tik Tok and Aauto Quicker are more complicated, and the higher the business complexity, the less likely it is to be "defeated", so it is unlikely that one company will dominate in a short time, and the tug-of-war between the first three companies should last for a long time.

Li Tianhua:Content distribution can never be monopolized by one company. It is a business type with head effect. Different platforms occupy different categories in essence and have different mental status in everyone’s mind. Therefore, it is very difficult to make another Aauto Quicker from the category of Aauto Quicker, which cannot be copied, because Aauto Quicker is an endogenous growth force. Like Baidu Post Bar, it is not a business operated by external strategies, which conforms to the working principle of nature.

In the history of Internet in China, an APP that has lived for 300 million days has not collapsed in a short time, because it has already had the scale effect.

On the other hand, absolute monopoly can only be achieved through network effect. Facts have proved that the index of network effect is bigger than the index of scale effect. All the companies that have grown up in recent years with more than 10 billion US dollars and 100 billion US dollars are all businesses made up of network effect and scale effect, without exception. This is because the power of the individual is infinitely magnified in the transition stage of the network from online to dense, and then to functional now, so the individual can quickly drive a lot of influence.

Jin Yechen:Aauto Quicker’s network effect has always been underestimated, but we can’t find a very balanced model to evaluate it. For example, has the two-way attention and two-way interaction of so many users in Aauto Quicker been transformed into long-term retention? Tik Tok said that he has it, but he relies on a lot of content and a very efficient recommendation algorithm. Looking at the data, the two numbers are the same, but the logic or long-term operation philosophy reflected behind it is completely different. Although they are all retained, they do not reflect the same user value.

Why did Aauto Quicker upgrade to 8.0?

My first reaction is that Aauto Quicker wants to sell advertisements-because there is no way, the capital market is relatively short-term, quick and direct, that is, it depends on how much income you have, how many months you live and how long you have. Therefore, Aauto Quicker should enlarge the part of scale effect so that people can see it, that is to say, it proves that it has scale effect, but it does not mean that the value of Aauto Quicker’s network effect is correctly evaluated.

Li TianhuaContent-based distribution platform, in fact, if the content is positioned and distributed efficiently, it has a core product value chain, that is, four elements, one is production, the other is distribution, the other is consumption, and the other is realization, forming a closed loop. The more you produce, the better, the more you distribute, the longer you consume, the more you can realize, the better and the bigger you can supply more producers to empower. Any content distribution platform must first respect this law, so your starting point must be the supply side.

Zhuang Minghao:If we pull out the 100 most popular videos in Tik Tok every day, and then pull out those in Aauto Quicker as well, you will find that their business level is getting more and more similar recently. Aauto Quicker is also strengthening and reinforcing these gaps in its content categories, which is a very realistic problem. But on the other hand, while reinforcing, Tik Tok can’t make up for the original ecological thing in Aauto Quicker, so optimists think it may be the base of Aauto Quicker, and pessimistic users will feel that the two houses will be more and more alike in the future.

Jin Yechen:Aauto Quicker’s family is no longer a current problem, but a historical problem. It was almost the same in 2018, but it is no longer a problem now. This problem was almost solved before the revision of 8.0, but the traffic was not enough, so the efficiency was not high enough, but after 8.0, this problem has been completely solved in my opinion.

From the data point of view, in 18 years, there are only 60 big V’s with more than 10 million fans, but by 2020, there will be more than 100 new fans with more than 10 million fans in just one year.

Zhuang Minghao:Tik Tok deliberately won’t let the big V on his head grow very big. You will find that we have rarely brushed the videos of the big V with 30 million fans. But Aauto Quicker didn’t do this kind of control and operation at the earliest. Naturally, someone will take another step forward through his way, that is to say, when your platform chooses the way of heaven, someone will inevitably help you exercise the way of man.

But at this time today, let’s look at the data. The latest GMV in Aauto Quicker is 300 billion, and we put all the GMVs of these six families together, which is only 6% and 7%. What else can we say? And today, Aauto Quicker rang the bell and found an e-commerce user named Sister Mi, not anyone in the six families, so the official attitude is also obvious.

Hu boyuI came into contact with this project in April and May of 2014. At that time, we saw that there were only about 900,000 DAU in Aauto Quicker, but it had one advantage, that is, it was improving all the time. If you look at its data from February to April, you will find that the retention in the next month and the retention in the next week are rising rapidly, and then the duration is also the same, which may be from 18 minutes to 28 minutes. You must feel very short when you hear this time. At that time, it was rare to see an APP with a daily duration of 28 minutes in 2014.

Let’s go and see what causes it to last longer and stay better. It turns out that it is getting bigger.

We calculated the ratio of its daily new users to its daily users, which is basically about 3%, that is, if you have 1 million daily users, you will have 30,000 new users, and if you have 10 million daily users, you will have 300,000 new users. When you reach 20 million daily jobs, there will be 600,000 new ones. That’s a ratio.

Today, this investment in DCM should be the most profitable project in DCM’s history-investing $1,500 in return for a market value of $13 billion.

Pan chaos:Just now, DCM said that the increase in Aauto Quicker was initially 10 million yuan, corresponding to 300,000 daily work, and 20 million yuan corresponding to 600,000. Is it still true now?

Hu boyu: basically unchanged.

Pan chaos:But today it has another problem. Like today’s internet users, their mobile phones are not long, and they have been washed back and forth several times. Can this new day job continue?

Hu Boyu:Yes, there will be a wave of changing planes twice a year, and some new K12 people will have mobile phones every year, so this is an opportunity.

Li Tianhua:And there is another way, which is to do version attack. My main APP has washed you many times, so I will change my identity and let you install it in your mobile phone.

Pan chaos:When you talk about this, I want to ask, what do you think of the extreme edition? The fastest growing app in the past year should be Aauto Quicker Extreme Edition.

Li Tianhua:To put it bluntly, the launch cost of the lite version is lower than that of the main app, and the ROI is higher. And it is Tik Tok’s stock users.

Zhuang Minghao:I think Aauto Quicker game is a little more stable than byte game. On the other hand, of course, it may not be so radical. It is trying all kinds of possibilities, such as small game browsing platforms, light and leisure, even signing some heavy products, and even making investments. I think strategically speaking, the richness of the game strategy is probably like this for any platform at this time today. But in terms of business extensibility, the game is the most uncertain thing.

Of course, this does not mean that Aauto Quicker’s game will be very good in the future, nor does it mean that the headline can’t be made into a game. It’s just that at this stage, compared with the development in the past, I think Aauto Quicker’s strategy in the game is relatively stable, and I think it’s ok to recruit people. Compared with the headline, which is unscrupulous and aimless, I think I prefer the former Aauto Quicker’s way.

Jin Yechen:Aauto Quicker, by contrast, does not get so much attention, and then it actually has more space. Moreover, I have always had a long-term view, that is, I think that although the game business is unstable, it is a work of art as long as it continues to invest money and gives enough freedom. If you give enough freedom to the producer, theoretically, the self-developed game will definitely exist when the time comes. This is a matter of probability, that is, patience.

Pan chaos:In 2018, when Meituan went public, I was at the scene. What impressed me more was Wang Xing, who said a word, thanking Jobs. Few people say thank you to other CEOs on WeChat, and thank a person who has passed away. I really should thank Jobs. Without a smart phone, how can there be OBS? Without a smart phone, how can there be a recommended scene? The camera has become a recording device available to everyone, connecting everyone online.

Like the past ten years, in the field of connecting people with information, in fact, the biggest opportunities in my opinion are two. The first one is how to organize information, and obviously it has changed from search to recommendation. The other is how to produce content, that is, from graphic to short video.

And these two, Aauto Quicker just got stuck.

 

This article was compiled and published by @ Zheng Zi. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from, based on CC0 protocol.

The original Qi Baishi received a basket of cherries from his friends, and then he gave back a bowl of cherries. After many years, this bowl of cherries asked for tens of millions.

Original title: Qi Baishi received a basket of cherries from his friends and gave back a bowl of cherries. After many years, the price of this bowl of cherries was tens of millions.

There is a famous artist and painter in China. He is gifted in painting. He was born in Xingdoutang, Xingziwu, Baishipu, Xiangtan, Changsha, Hunan Province. His name is Chun Zhi, and his word is Lan Ting. He is Qi Baishi.

I believe many people have heard the story of Qi Baishi when they were young, and they have also learned an article about Qi Baishi’s painting of dead shrimp in primary school textbooks. Qi Baishi was born at the end of feudalism, and his thoughts were still somewhat tight. He had a hard life since childhood, and eating was a problem, so these memories had a great impact on his later life.

Qi Baishi’s "haggle over every ounce" in painting

From ancient times to the present, everyone who has made great achievements in a certain field in China is broad-minded. Whether you can become everyone depends mainly on your mind, and no one who is narrow-minded becomes everyone. However, Qi Baishi is indeed an exception. Qi Baishi haggles over money, and everything else is easy to say. Qi Baishi’s accomplishments in painting can be said to be a master, but he attaches great importance to money. It is said that how much money to give him determines what the painting will look like, which is a famous trick in the industry.

Once, a friend asked Qi Baishi to draw a picture for free, but he simply drew a picture, which made his friend lose face. Of course, if someone gives a lot of money, Qi Baishi still paints very seriously. For example, a warlord in the Republic of China not only gave Qi Baishi a large sum of money, but also sent a maid. The pinnacle of Qi Baishi’s painting is this work.

In fact, Qi Baishi did this to support his family. When he was young, he was famous for his paintings, but he didn’t have much money. When he was old, he wanted to retire in his hometown, but he was caught in war and couldn’t live a stable life at all. In this way, he was invited by a friend to stay in Beijing and live there by selling paintings.

At that time, Qi Baishi’s paintings were unpopular in Beijing. Others sold four silver dollars for a painting, and he sold two silver dollars, but no one wanted to buy it. Later, he met his noble Chen Shiceng. Chen Shiceng saw Qi Baishi’s paintings and liked them very much. It also points out that he does not imitate his predecessors, but has the artistic spirit of continuous innovation, and encourages him to ignore other people’s views on him, practice in isolation, give play to his personality and go his own way. Qi Baishi later created his own school in the history of Chinese painting, and had to thank Chen Shiceng for his insight and understanding.

Qi Baishi’s experience is very bumpy. It is no wonder that he attaches great importance to money and haggles over money. It is human nature that money is very important, but once someone is rich, he will not be too concerned about money.

"Thrift" in Qi Baishi’s Life

Thinking of grandparents’ generation, many old people are frugal and even stingy. Grandparents spend a penny and break it into two halves. Now the days are still the same. Our younger generation thinks they are too stingy. In fact, they are not stingy, but they are afraid of going back to the past and those days when they can’t eat. Speaking of this, the famous painter Qi Baishi is also a "cheapskate".

Qi Baishi is notoriously stingy in the industry. He is a native of Changsha, Hunan Province. He was born in modern times. China was invaded by western powers, the court was incompetent, and people’s lives were difficult. Qi Baishi lived a very hard life since childhood. When he was very young, he went to help people herd cattle and help his family share it. When he grew up, he followed the village carpenters to learn carpentry and earn money to make a living.

Even if Qi Baishi is famous and rich, he is still very frugal and never spends money lavishly. His childhood, including the hard life before he made his fortune, left an indelible wound on Qi Baishi. There is always a "sense of crisis", but it is very uncomfortable for Qi Baishi to bring this sense of crisis into his life.

Qi Baishi put his family property in a secret place. It is said that only he knows it. He doesn’t even trust his wife and concubines, and he cares about everything himself. This is nothing. But he even has to take care of the nanny, which is somewhat unreasonable for a great painter who is busy. Several times, the nanny at home cooked, and after eating, the nanny wanted to throw away the leftovers, but Qi Baishi didn’t let the nanny throw away the leftovers after seeing them, and later he ate the leftovers himself.

"Generous" Qi Baishi sent a friend a painting of "sky-high price"

Qi Baishi achieved fame and fame all his life, but "stingy" and "stingy" are well known by people, and stingy is synonymous with him. The stories about Qi Baishi’s various meanness are often talked about by people today.

Is Qi Baishi really as stingy as people say? By reading the story behind Qi Baishi, you will find that he is really "too generous", and it is not generally generous, because if you get one of his paintings, you will become a multimillionaire!

Human nature is often like this. The more you demand it, the less you can get it. Qi Baishi treats his friends in the same way. Friends want Qi Baishi to paint for him for free, so he simply draws it. The painting is poor, and naturally it will not be valuable in the future. But the Zhang Ding mentioned above is different. He willingly worked for Qi Baishi, and didn’t buy some food to send to Qi Baishi’s house. In this way, he sent a basket of cherries to Qi Baishi that time, and Qi Baishi happily drew a picture of cherries and gave it back to Zhang Ding, and said to Zhang Ding, "The picture I promised you long ago has never been suitable. I will give you a plate of cherries today."

In this way, a basket of cherries was exchanged for a dish of cherry pictures painted by Qi Baishi. Who would have thought that at an auction in 2010, this painting was sold at a sky-high price of 24.08 million yuan, and this painting became the most valuable of Qi Baishi’s many cherry paintings in one fell swoop. Qi Baishi is also very "generous"! A basket of cherries sent by a friend brought a gift of 20.48 million. If you live in the same era as Qi Baishi, for such an interesting old man, everyone will try their best to be friends with Qi Baishi.

Speaking of this, I think readers have got some understanding of this famous painter Qi Baishi, especially interested in his "stingy" and "stingy". We all laughed at him for being stingy. We never thought that it would be good for Qi Baishi to fill his stomach in those days, nor did we think that our beautiful life today is the result of the hard work of our grandparents and even parents, who survived the hard times, so we should cherish the happy life in front of us and don’t forget the hardships of our elders!

Editor in charge:

Where the lights are shining, the same dreamer-the breath of spring from the Lantern Festival in 2019

  Xinhua News Agency, Beijing, February 19th Title: Where the lights are bright, we are both dreamers — — The breath of spring from the Lantern Festival in 2019

  Xinhua news agency reporter

  Silver flowers as shining Lanterns on trees blaze, This very night the bridge towards bright stars opens.

  The 19th is the Lantern Festival. At this moment when the moon is full, lanterns are flying everywhere in China, and countless families are happy to get together. There are still many people who have already returned to work, starting again with dreams, and the steps ahead are full of strength.

  Lantern is like a day, and people and the moon are round.

  On the evening of 19th, the Forbidden City in Beijing.

  Red lanterns are dotted with ancient city walls, and gorgeous Chinese lanterns illuminate the magnificent posture … … On the Lantern Festival, the Palace Museum held its first night show in 94 years, which made this ancient palace glow with youthful brilliance. Tourists take photos while walking, enjoying the general surprise and fun of "crossing".

  In Baibuting Community, Jiang ‘an District, Wuhan City, residents made 12,000 lanterns from old newspapers, waste oil drums, plastic stools, vegetable baskets and other daily waste items, which attracted citizens from three towns in Wuhan to enjoy the lanterns, and all parts of the community became a sea of colorful lanterns.

  Wang Bo, director of the Baibuting Community Management Committee, said that this year is the 19th consecutive year that the community has held the Lantern Festival, which is not only a feast of folk culture, but also a platform for promoting harmony in the neighborhood.

  Lantern Festival is much more than lanterns.

  Born in Zhiju Village, Yongren County, weichu, Yunnan Province, Li Lifeng is a famous "embroidered mother" in Yongren County. The fifteenth day of the first month of each year is the busiest time in Zhiju Village, and tens of thousands of tourists come here to watch the national "costume" that has been passed down for more than 1000 years.

  Early in the morning, Li Lifeng put on the "Chinese clothes" embroidered and sewn by himself — — "It took me more than a month to make this dress, embroidered with my favorite camellia and plum blossoms. I’m going to walk on the runway in this dress and let everyone see our Chuxiong ‘ Embroidered mother ’ The style. "

  The moon is full in the sky, and the world is reunited.

  "Dad, mom, eat more dumplings." On the night of Lantern Festival, Jiang Bin, a farmer from Zaotian Village, Xinhuang Office, Hengfeng County, Jiangxi Province, had a better time than in previous years. When steaming dumplings are served on the table, the family is filled with deep happiness.

  Nothing is difficult in the world. A few years ago, their family was still a poor household in the village. By participating in the county’s e-commerce training, Jiang Bin and his father gradually sold homemade bamboo handicrafts and brewed bamboo wine from Dashan to various places, and the income in 2018 reached 130,000 yuan.

  "I plan to buy a commercial house in the county this year and live a happy life with my family." Jiang Bin said cheerfully.

  All kinds of tastes in the world are not as good as reunion.

  In qingtian county, Zhejiang, the hometown of overseas Chinese, going home and reunion have long been internalized as the emotional code of overseas Chinese.

  These days, the cultural auditorium in Shankou Village, Shangshankou Town, the county is full of excitement. Lin Zhelu, an overseas Chinese who is nearly 70 years old, took a few villagers and directed a Lantern Festival party by himself, and he served as the host of the party.

  "In those days for ‘ Make a living ’ I have gone abroad, but I have never forgotten the customs and culture of my hometown. As soon as the fish lantern dance in Qingtian jumped up, the memory of my hometown came back. " Lin Zhelu said that the development of the motherland is getting better and better, and I hope more overseas Chinese will "go home" to see and feel the warmth of "home".

  Witness changes, harmony and integration.

  Traditional lanterns witness the changes of the times.

  Baotuquan Spring Festival Lantern Festival in Jinan, Quancheng, was held to the 40th session this year. The reform and opening up has brought about earth-shaking changes in the times. Walking in the Lantern Festival with the time ring as the main line, tourists seem to have entered just visiting, and the changes of the times are unfolding before people’s eyes.

  Cai Jun, a 61-year-old citizen of Jinan, with his grandson, stopped at the lantern modeling of the "old three pieces" (old color TV sets, sewing machines and dual-card tape recorders) in the early days of reform and opening up. "I can recall the past days at a glance, and I am more impressed by the ever-changing changes in the motherland. I will tell these stories to the children and let them know that happiness depends on struggle. "

  Ancient festivals are in harmony with the times.

  "Walking around the zigzag bridge in the New Year will sweep away all the troubles in one year." Every year during the Lantern Festival, Shanghai resident Liu Shuangfeng will come to Shanghai Yuyuan Mall to enjoy the lanterns at the Yuyuan Spring Festival Folk Art Lantern Festival.

  Walking along the Jiuqu Bridge, the lanterns in the lotus pond opened a long scroll showing the changes of Shanghai’s urban life in the past 40 years of reform and opening up, including the "Three Big Weddings in Shanghai" in the 1970s, the first domestic Santana car, the reconstructed Bund landscape, and the China Pavilion at the Shanghai World Expo since the 21st century, which symbolizes the new height of Shanghai and the country’s development.

  "40 years ago, the material was poor, not to mention any cultural activities. Looking at this lantern now, I feel that life is getting better and better. " Liu Shuangfeng said.

  "Watching lanterns is not only watching the excitement, but also watching history and changes. Fewer and more lanterns ‘ Chao ’ It is the embodiment of the current national development and progress and the improvement of people’s quality of life. " Liang Jiangang, the person in charge of the lantern festival curation, said.

  A thousand-year-old tradition is passed down through integration.

  "Drawing Lantern Festival lanterns, I understand the traditional folk custom of enjoying lanterns in the Lantern Festival, and also express my idea that I must be filial to my parents and respect the elderly." Li Chengrui’s children are particularly happy to see their cartoon lanterns that wash their parents’ feet with crayons. This winter vacation, more than 60 children in the neighborhood committee of Baibuting Community Modern City in Jiang ‘an District of Wuhan completed the production of lanterns by painting and calligraphy with brush or hand-drawing with animation, and the good deeds and family precepts in the community were painted on the lanterns and kept in mind.

  On this Lantern Festival, Lai Xin, a 32-year-old Shanghai white-collar worker, and her husband decided to make glutinous rice balls by themselves. They learned the steps of stir-frying black sesame seeds and mixing noodles from the menu. Outside the kitchen, my son, who just turned 2, curiously waited for his first bowl of glutinous rice balls.

  "I hope that when the child grows up, he will make these festival foods or decorations with us and let him remember these traditional Chinese folk customs." Lai Xin said, "More importantly, we want him to know from an early age that a family should be round and loving."

  Give up homesickness for a while and start again in the spring.

  Parting, in order to get together again.

  Since then, it has been a good night. The horn urges people to give up their homesickness for the sake of a more prosperous day and will once again embark on a journey of struggle.

  "This year is a crucial year for the construction of the Datengxia project. My wife and I agreed to return to the construction site immediately after the Lantern Festival." On January 27th, Deng Zhaoyu, the builder of Datengxia Project, held a wedding with his wife in his hometown of Mianyang, Sichuan. Before the wedding leave was over, he thought of rushing back to the construction site early.

  The Datengxia Water Control Project under construction is located in the Qianjiang reach of the upper reaches of the Xijiang River in Guiping City, Guangxi Province. It is a landmark project of 172 major water saving and water supply projects established by the State Council.

  Deng Zhaoyu calculated that in the more than two years from falling in love with his wife to getting married, the time they spent together was less than 100 days. "But I think that only by continuing to do a good job can I repay my wife’s understanding and support."

  Strugglers are never alone, and industrious people never stop.

  On the lonely ocean, the same machine roared. The deep middle passage under construction is another super project after the Hong Kong-Zhuhai-Macao Bridge. It is 24 kilometers long and is expected to be completed and opened to traffic in 2024. By then, the journey from Zhongshan to Shenzhen will be shortened from 2 hours to 30 minutes.

  Liu Shuai, the builder, is a post-90s generation. He entered the construction project after graduating from university last year. This year, he spent the Lantern Festival on the construction site. "It’s very ‘ to be able to spend your youth in Lingdingyang and achieve self-growth in major projects; Cool ’ Things. "

  Reunion tastes the sweetest, and thousands of families make concerted efforts to draw greater unity.

  Huang Champion, 35, is the platform manager of DQ1205 drilling team in the market management center of Drilling Company No.2 of anniversary Drilling Engineering Company. This year is his 10th year in Iraq.

  "I have a phone call and voice chat with my family during the Lantern Festival. I feel much closer to my family." Huang Champion said.

  Overcoming construction problems again and again, refreshing production records again and again, there are still new goals waiting for his team to break through. "We will continue to carry forward the spirit of Daqing and Iron Man and win the trust and respect of the international market for our motherland." Champion Huang’s ambition is just like his name.

  After the festival, we are about to embark on a journey, and a new starting point breeds new gains.

  Looking at a table of good wine and good food, Zhang Shoupu of Gezhi Village, Huohong Township, Huize County, Qujing City, Yunnan Province, was in a trance. The scene in front of him was something he dared not think of many years ago — — Spacious three-bedroom, bright lights reflected on the French windows, children playing in the living room.

  "My hometown is halfway up the mountain by the river of the Nitrate Factory. I can’t find a flat land, so people live on the cliff." Zhang Shoupu recalled the place where his ancestors lived.

  Zhang Shoupu and many people in the village used to travel outside, leaving behind women and children, making it difficult to travel, go to school and seek medical treatment.

  The times have changed in the reform and opening up. As a member of 100,000 ex-situ poverty-stricken relocated people, his family moved into a new home in the county this Spring Festival. "A big house of more than 100 square meters, seven people have settled down."

  Zhang Shoupu decided that instead of going out to work, he would work hard in the county and let the children go to school in the county.

  With the firecrackers on the Lantern Festival night, the prelude to the new life of the whole family has been opened. (Reporter Wu Zhendong, Chen Aiping, Yang Siqi, Li Jinfeng, Cao Yiming, Shao Luwen, Liu Yuqi, Tang Tao, Tian Jianchuan)

The first skiers can no longer afford to ski.

2024 Skiing Law: Whenever you open a circle of friends, why is there always a friend skiing?

Since the opening of major ski resorts in November last year, it seems that more and more people have gone skiing. According to the data of Meituan, from November 1 to 9, 2023 alone, the number of ski ticket group purchase orders increased by 209% compared with the same period in 2019. According to the travel data of the same journey, during the New Year’s Day holiday just past, the domestic ice and snow tourism fever increased by 216% month-on-month.

Skiing, a middle-class sport that costs at least several hundred yuan at a time, is flying into the homes of ordinary people?

Skiing fever, fever in "tourist" skiing

Skiing fever, it’s true.

On New Year’s Day of this year, the Beijing white-collar Na Na family went to a ski resort in the suburbs of Beijing. Even though both husband and wife are zero-based, and married with children brought a 6-year-old son, this year suddenly felt like a ritual in winter, and skiing was put on the agenda.

In previous years, on New Year’s Day holidays, some indoor projects were often arranged, such as hot springs, bathing, etc. But this year, for the Si Si family, there is an impulse to "go out", and skiing is perfect because of the ice and snow.

"It is obviously an extreme sport, but the snow field is crowded with’ tourists’ dressed in colorful clothes." SiNa observed.

Skiing is becoming married with children, Xian Yi for all ages. According to the data of Changping District, Beijing, during the New Year’s Day in 2024, three ski resorts in Changping District received more than 10,000 tourists, an increase of 20% compared with the same period in 2023.

However, the "small snow field" in the suburbs where the Si family went is only a small heat, and the real heat is in the "big snow field" far away from the first-tier cities.

According to the data provided by the US Mission and public comments to interesting reports, since the opening of the ski resort in November last year, the number of ski ticket group purchase orders has increased by over 780% compared with that before the epidemic in 2019. Among many ski destinations, Xinjiang, Northeast China and Hebei have received the highest attention.

Xinjiang, Northeast China and Hebei all have the top natural snow resorts in China, such as General Altay Mountain Snow Resort in Xinjiang, Beidahu Snow Resort in Northeast Jilin, Yabuli Snow Resort in Northeast Heilongjiang and Wanlong Snow Resort in Chongli, Hebei, etc. Many of them are well-known at home and abroad for their "powder snow".

But more importantly, these destinations are not simple, more or less with the nature of "tourist destinations". The snow resorts in Xinjiang can see the winter scenery of Kanas and Hemu, which are the focus of customized tours in winter. Some of the snow resorts in Jilin are just at the foot of Changbai Mountain wrapped in silver.

According to the monthly analysis of the founder of outdoor travel brand Binghuo, many good ski resorts are rich in tourism resources. Skiing is not just skiing, but "tourism+skiing". It is not excluded that many people go only for skiing, but quite a few of them are "skiing by the way".

Geng Haolin, Marketing Manager of Beidahu Ski Resort, gave a forecast when the ski resort opened, and it is expected to receive 1 million tourists, an increase of 61% over the same period of last year.

The most noteworthy thing is Yabuli located in Harbin, Heilongjiang Province. According to the latest data of Heilongjiang Provincial Department of Culture and Tourism in 2024, during the New Year’s Day, the key scenic spots in the province received a total of 366,300 tourists, of which Yabuli Resort received 35,800 people, which is equivalent to one in every 10 tourists who went to key scenic spots in Heilongjiang Province to ski in Yabuli.

Ying Ying, a native of Beijing after 1990s, used to go to snow fields near Beijing in previous years, but this snow season, she chose long-span tourist skiing.

When the board was just opened last year, she lived in Altay, Xinjiang for a month and bought a season card for the ski resort. Although skiing was the primary factor, the reason that attracted her to travel all the way was Xinjiang itself.

"Good snow is the premise, but the beautiful food is particularly attractive. Anyway, skiing is inevitably time-consuming and expensive, so go to the most interesting place." Yingying said.

After New Year’s Day this year, Yingying went skiing in Hokkaido, which is similar to going to Altay. Yingying’s first thought of this trip was to go to the scene of the movie "Love Letter", with skiing by the way.

"In fact, I can’t say who is more important, but if you buy one, you get two. Why not?" Yingying said.

Xiao Jiu, a ski coach, told an interesting report that this year, it was observed that many players went to more tourist resorts. It was not so much a simple skiing craze as the whole tourism craze.

Wu Bin, the author of the White Paper on Ski Industry in China and vice chairman of Beijing Ski Association, also made in-depth observation. On the basis of tourism fever, Wu Bin said that the more beautiful the head ski resort is, the more spread it is, which is a Matthew effect and a manifestation of further improvement of market concentration.

"The more concentrated and spread, the more people there will be, which will form a cycle." Wu Bin said.

Who is kryptoning gold? Krypting what gold?

Skiers come, so people spend more on skiing?

Taking Yabuli, a ski resort in Harbin this year, as an example, the Heilongjiang Provincial Department of Culture and Tourism released a set of data during New Year’s Day in 2024: Yabuli Resort received 35,800 people, up 540% year-on-year, and its income was 17.94 million yuan, up 680% year-on-year. Converted, it is equivalent to spending 89.9 yuan per person in Yabuli.

People spend more on skiing, perhaps not only on snow resorts or ski resorts, but also on the purchase of equipment.

Beijing white-collar Haorui, this year’s investment in the snow field is even "downgraded". In previous years, snow tickets alone cost at least 300 yuan, but this year, he regards skiing as "missing".

"This year, Datou only spent 168 yuan." Hao Rui said. He and his friends chose a little-known ski resort in Pinggu, Beijing, and bought a 168-yuan group purchase package on the short video platform, including daytime snow tickets, snowboards, snowshoes and an hour coach, all at one price. Even if the transportation fee is included, the direct bus from Dongzhimen only needs to go back and forth from 50 yuan.

In the snow field tickets, the consumption is downgraded, but on the whole, Haorui is still experiencing the consumption upgrade.

This year, Hao Rui decided to skate more times. Although he pursued cost performance in the unit price of skiing, the increase in frequency made him spend more this year.

Hao Rui said that the bulk of the budget is actually in equipment. This year, he aims to improve the technology. As the saying goes, the soldiers and horses have not moved food and grass first, so more than half of the budget is spent on snow clothes, trousers and helmets, such as snow goggles.

The biggest expense this year is a ski jacket of Archaeopteryx, which costs more than 4,000 yuan after discount. "Compared with Archaeopteryx and Disante for a long time, it is almost expensive." Hao Rui said.

"Sometimes I reflect on whether I am drifting, but on second thought, skiing is not a very popular sport. In the final analysis, it is a minority extreme sport, which requires constant investment of money, time and energy, especially money." Hao Rui said.

Skiing is like playing a game, and enthusiasm will be expressed in krypton.

Yingying, who is skiing in Hokkaido, will continue to spend money this year. Even though she has spent more than 10,000 yuan to buy snowshoes+fixers+snowboards, and snow clothes that are not less than 10,000 yuan, it is impossible for a skier to have only one set of equipment. In Yingying’s view, skiing, as a niche sport, should contain social value to some extent, and it should be fashionable and fashionable wherever it goes.

In skiing equipment, what is the hottest?

The consumer platform "What is worth buying" lists three sets of skiing-snowboards, ski shoes and ski goggles. The data shows that in the snow season of 2023 (October 1-December 31, 2023), the GMV of ski equipment category increased by 166% year-on-year, among which the GMV of ski equipment such as "snowboard, ski shoes and ski goggles" increased the fastest, increasing by 566%, 483% and 367% respectively.

Professional ski equipment is growing, which means that skiers are moving up.

At the same time, there are many more initial ski products that are also growing. The brand "Sanfu Outdoor", which sells outdoor products including ski clothes and equipment, provided a set of data to the interesting report. The overall skiing-related products increased by 74% compared with last year, among which its own high-end brand X-BIONIC’s skiing functional underwear, ski clothes and other products increased by more than 140% compared with last year, far exceeding the average growth.

While purchasing equipment and clothes, the consumption upgrade of skiing can be described as "both internal and external".

Under the prosperous, undercurrent surging.

Skiing, an "expensive" national sport, inevitably costs a lot of time and money every time it goes, so it becomes popular so easily?

The answer may not be.

When I think back to my last skiing trip, it seems that I didn’t slip all the way. Apart from the "drag" of the baby, what’s more important is that the whole primary road has been like cooking jiaozi, with photos, dragging snowboards for a walk, and enjoying the magic carpet. I can’t even tell whether this is a ski resort or an amusement park in a trance.

Skiing is gaining popularity, but people who come here may just punch in for fun. In fact, the fun of this sport needs more practice and more technical blessings to be felt.

Wu Bin counted a set of data in the White Paper on Ski Industry in China. The total number of people in the 2018-2019 snow season before the epidemic was

20.9 million, while the total number of people in the snow season in 2022-2023 was only 19.83 million. He predicted that the number of people in the snow season in 2023-2024 may increase, but overall, enthusiasts who are keen on skiing are not big.

What is worth buying for the consumer platform? Li Na, a researcher at the Ice and Snow Research Institute, revealed a set of data. From what is worth buying for the platform, the ratio of experienced consumers and professional consumers in skiing is about 8:2, and most of them are "early adopters" at present.

In 2019, Wu Bin once said that China is currently in the primary market stage of skiing; Five years later, in 2024, Wu Bin thought that the whole had not changed. "China will probably remain a primary market for at least five years," he said.

From the perspective of penetration, according to the report "China Ski Industry Development" published by Sullivan Consulting in 2023, China’s ski penetration rate is about 1%, while Swiss ski penetration rate is as high as 34%, and neighboring Japanese ski penetration rate is 10%.

Compared with the penetration rate, we should pay more attention to the conversion rate-how many people can stay after skiing and become enthusiasts or enthusiasts who re-enter the snow field?

In Wu Bin’s view, the key to the development of ski industry in China is how much experiential consumers can settle down after they come and leave.

Can skiing consumption continue to develop, can skiing be geared to the needs of the masses, can skiing white fall in love with skiing smoothly, and what is stuck in his neck?

In Wu Bin’s view, the biggest threshold of skiing is actually the price. If you want experienced consumers to settle down, it is important to let them learn to ski and slide down the snowy road safely and smoothly. Therefore, the coach "leads the door". The role is very important. However, it has almost become a common phenomenon that ski coaches are expensive.

Ma Ling said that the coach of Chongli Ski Resort costs a minimum of 1,500 yuan for a pair of 3 or 2 hours, with an average of 500 people. The point is that 500 yuan spent it, but in fact he still couldn’t learn it in the end.

Ski coach Xiao Jiu also agrees with the current situation of skiing teaching-the price is high, and it is impossible to learn.

In his view, the price is high because the ski resort expects to make money by the coach’s fee. After all, the maintenance of the ski resort is a lot of money, and the income of the snow ticket is almost unsustainable, so it can only rely on the coach’s fee. Xiao Jiu said that about two-thirds of the coach’s expenses go to the ski resort.

The problem of not learning is more serious, on the one hand, the quality of coaches is mixed. Xiao Jiu revealed that among the coaches in the ski resort, there may be a lot of interns in sports schools who just got the ski instructor certificate, or even haven’t got the certificate yet, and their teaching experience is insufficient. Moreover, a good coach is probably a freelance coach, and his time is almost full early. It is not easy to be a good coach when you meet a random coach at the ski resort.

On the other hand, it is the irrationality of teaching time. Snow field teaching is mostly charged by the hour, but for skiing, an extreme sport, you can’t even learn fur for a few hours.

Xiao Jiu said that in higher quality teaching, coaches often charge by the day. If you want to really get started, you have to study for two or three days with the coach.

Especially this year, the popularity of veneer has soared, and many new skiers have decided to try veneer first.

"It is true that the veneer is very handsome, but it is more technically difficult, and it is not easy to learn, which makes it easier to abandon the pit." Xiao Jiu said.

Wu Bin concluded that it is imperative to improve the importance of skiing teaching, such as running a more professional ski school, especially reducing the cost of coaching and including it in the snow ticket.

"People come, learned, will come again. The supporting services of the snow field must be done well. " Wu Bin said.

(Source: China Newsweek)

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