上海娱乐地图

Original title: What is life?

Life: Our colorful journey. Hi, everyone! Today I want to talk to you about the topic of life. As we all know, life is something that each of us must face. It is full of challenges and opportunities, and it is an indispensable part of our life journey.

Let’s look at the living colors. Life is like a colorful picture, with various colors intertwined. It may be golden, because we have experienced a lot of happiness and success in life; It may also be gray, because we sometimes face difficulties and challenges; But more are those colorful colors, which represent our hopes, dreams and pursuits.

How can we keep balance in this journey? The answer is simple: life needs balance. We can’t just focus on success and happiness, nor can we just focus on difficulties and challenges. We need to devote our time and energy to life to enjoy all kinds of beauty. You can spend time with family and friends, participate in favorite sports or activities, try new foods, read favorite books, or learn new skills. These are all good ways to balance life.

Of course, life is not always so easy. We sometimes face challenges and difficulties. At this time, we need to learn to face them. We can grow by asking for help, accepting challenges and overcoming difficulties. These experiences may make us feel painful, but they will also make us stronger and more resilient.

Besides these, we can also enrich our lives by sharing life experiences. Sharing our stories, feelings and experiences with others can make us feel more substantial and meaningful. This can not only help others, but also help us to understand ourselves and others better.

Life is an experience. Everyone’s understanding and experience of life is different. We need to respect and understand other people’s different experiences and lifestyles. At the same time, we also need to keep an open mind, accept new challenges and opportunities, and make life more colorful.

Generally speaking, life is a colorful journey, full of challenges and opportunities. We need to keep balance, face difficulties, share experiences and keep an open mind to enjoy this journey. I hope everyone can find their own happiness and satisfaction in the journey of life.

Editor in charge:

Zhongxin Jingwei, October 20th (Sun Qingyang) Recently, iResearch released the "2023 Online Marketing Monitoring Report of Beauty and Household Chemicals Industry" (hereinafter referred to as the "Report"), and authorized Zhongxin Jingwei Research Institute to release it. The report shows that from January to August 2023, the investment in online advertising in the whole industry declined to some extent, but household cleaning products rose against the trend, showing a good development trend.

From January to August, the online advertising market in the beauty and daily chemical industry was under pressure, only 74.1% of the same period in 2021, and the investment index was 3.86 billion yuan, down 9.8% year-on-year, lower than the overall average level of all industries; Among them, the beauty and skin care category and personal bathroom category were not as good as the same period in 2022, but the household cleaning category rose by 12.1% against the trend, and the investment index reached 650 million yuan. Video websites and video patch advertisements are still the most preferred media and advertising forms for brands in the industry. The advertising budget of brands is mostly concentrated in key periods such as festivals and e-commerce promotion, with promoting product sales as the ultimate orientation of advertising effect.

In the report, the advertising of beauty, skin care and personal bathroom was not as good as that of the same period in 2022, while the investment index of household cleaning products reached 650 million yuan, up by 12.1%. The increase in investment in household cleaning products may be related to the increase in people’s attention to household environmental sanitation.

In terms of delivery strategy, beauty and skin care brands pay more attention to content marketing, and strengthen the celebrity endorsement effect through full-screen advertisements, while highlighting the preferential information of e-commerce. The celebrity endorsement effect can also attract more consumers’ attention. The prominence of e-commerce preferential information can also increase consumers’ purchasing decision-making power. Personal bathroom and household cleaning industries are more inclined to use video patch advertisements. By embedding popular dramas and variety shows, these advertisements can better reach the target audience and enhance the brand volume exposure. The form of video patch advertisement can convey information when the audience watches the video, increase the user’s attention and memory, and improve the effectiveness of the advertisement.

In addition to the launch strategy, brands in the industry also actively participate in e-commerce promotion activities and deepen cooperation with online and offline supermarkets to drive further transformation of sales. E-commerce promotion activities are an effective means to attract consumers to buy, and stimulate consumers’ desire to buy through promotional offers and time-limited discounts. Cooperation with online and offline supermarkets can also expand sales channels and increase product exposure and sales.

Judging from the delivery schedule, the advertising budgets of brands in the three major sub-sectors of beauty and household cleaning are mostly concentrated in the key periods of e-commerce promotion such as 38 festivals, 618 and double 11, among which the online penetration rate of brands in the sub-sector of beauty and skin care is high, and the investment index fluctuates significantly with the time of key activities such as e-commerce promotion/shopping festivals.

The report also shows that the reduction of head advertisers is obvious, and the investment index industry of beauty and skin care brands accounts for nearly 50%. There is a high concentration of advertisers’ investment index in the beauty and daily chemical industry, with TOP4 accounting for 75.2% of the whole industry. However, in 2023, only Unilever increased its brand advertising, while Procter & Gamble, L ‘Oreal Group and Estee Lauder decreased by 17.1%, 18.9% and 20.8% respectively. The share of investment index in the three major sub-sectors fluctuated steadily, among which beauty and skin care accounted for the highest proportion, accounting for about 46.9% of the total online advertising investment in the beauty and daily chemical industry, and the proportion of personal bathroom continued to decline slightly.

Judging from the strategy of online advertising, advertisers in the beauty and household cleaning industries are still more inclined to launch on the mobile side. Although the investment index has declined, it still accounts for nearly 50%. In addition, the OTT terminal became a popular terminal from January to August 2023, accounting for 40.5%. Video patch advertising is the most important advertising form, accounting for 62.2%, followed by full-screen advertising; The proportion of information flow advertisements increased to 6.5% in 2023. Video websites are most favored by advertisers. The number of advertisers in Tencent and Xiaohongshu is ahead of other media. 62.6% of online advertising investment in the beauty and daily chemical industry is concentrated on video websites. Portal websites and IT websites are also important advertising media.

(Zhongxin Jingwei APP)

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Editor in charge: Song Yafen

Qianjiang evening news Hour Journalist Zhang Yunshan Yu Yebo Correspondent Guo Kang

2022 Yunqi Conference kicked off in Hangzhou on November 3rd. This conference has passed nearly 100 special forums and more than 40,000 flat black technology exhibition areas, showing the open and innovative science and technology ecology such as artificial intelligence and cloud computing. This time, Whale Technology participated in the exhibition with the theme of "Making Business Simple in the Cloud", with cloudization and digital intelligence as its core features. Around the two major sectors of "enterprise digitalization" and "digital government", it covered from cloud management services, data intelligence and underlying basic technologies, to digital applications in industries such as central state-owned enterprises, digital government, intelligent transportation and industrial brains, and comprehensively demonstrated Whale Technology’s one-stop service capabilities in the digital age.

Grasp the first step of digital transformation, and let the value on the "cloud" be visible.

Embracing the digital wave and realizing digital transformation on the cloud is an inevitable trend. At the same time, with the continuous upgrading of technology stack and the trend of cloudy cloud architecture, cloud services continue to be dynamic in generate, and are advanced to business customization, capability standardization, service specialization, intelligence and data.

The cloud MSP service with "full-stack cloud management service" as the core displayed by Haojing Technology at this Yunqi conference covers all aspects of cloud service, such as strategic consultation, architecture design, migration operation and maintenance, hosting operation, cloudy management and cloud native development, etc., which helps enterprises to systematize their internal operation data and business, and then enables enterprises to operate and manage, and the system is intelligent and lightweight, so as to improve enterprise efficiency from all aspects and achieve end-to-end.

During the exhibition, Whale Technology made a keynote speech on "Open, Inclusive and Operatable Proprietary Cloud" at the "Proprietary Cloud Technology and Application Practice Forum", and released an operable proprietary cloud scheme. This scheme is based on the full-stack capability and deep accumulation of Alibaba Cloud Base and Whale Technology in the business operation support domain, providing full-scene cloud computing business operation services for government and enterprise customers all over the world, empowering enterprises from "overall cloud" to "unified operation", and then gradually transforming into "cloud efficiency".

As the leading cloud MSP service provider in China, Whale Technology has formed a core partnership with Alibaba Cloud, AWS, Oracle, Tianyi Cloud, Tencent Cloud, Huasanyun, Qingyun and other mainstream cloud vendors by virtue of its rich practice in the global market, and has passed the "Excellent Level" (the highest level) evaluation of cloud management services of China ICT Institute.

At present, Whale Technology has provided leading telecom software services to nearly 150 mainstream telecom operators in 80+ countries and regions around the world. At the same time, relying on the dual genes of ICT and Internet, Whale Technology has accumulated profound experience in government and enterprise industries, serving in government affairs, transportation, industrial parks, new retail and other fields, and helping 250+ government and enterprise customers realize digital transformation.

In an overseas telecom operator’s cloud project, Whale Technology adopted a hybrid deployment mode of proprietary cloud and public cloud, which was delivered online only four months in advance, helping the operator to become the local public cloud brand No.1 and opening its digital capability, helping local 200+ small and medium-sized enterprises to go to the cloud.

Focus on the ability of digital intelligence and build the technical support of digital transformation.

Going to the cloud is not an end. How to digitize the business of enterprises, show the value of the data and help enterprises improve their operations is the clear appeal of going to the cloud. In this Yunqi Conference, apart from the cloud MSP service displayed, Whale Technology has further strengthened its ability in "number intelligence". When enterprises accumulate big data, they often consider how to make data feed back the business to realize data commercialization. "Data" has become an important part of digital transformation of enterprises.

In fact, since 2018, Whale Technology has clearly put forward the capacity building in the two directions of "cloudization" and "digital intelligence", and proposed to build "the middle platform of digital intelligence in the industry" and integrate the Internet experience with the industry advantages in the ICT field. A series of data intelligent application platforms have been launched on the "digital intelligence" capability, such as precise decision-making and intelligent marketing in the telecommunications field, intelligent command and dispatch in the transportation field, intelligent signal optimization, intelligent energy consumption monitoring in the energy field, intelligent equipment inspection, intelligent brain in industrial parks, etc.

This time, the "digital intelligence" capability demonstrated by Whale Technology focuses on data governance consulting methods, data governance platform tools, and continuous operation of data assets. Through the "seven-step method" of helping enterprise customers to clarify strategies, set up shelves, build organizations, set standards, get off the platform, sink assets, and re-operate, relying on rich customer practical experience, full-stack mature data products, and excellent data delivery and operation capabilities in the industry, it is a closed loop of enterprise data commercialization and enterprise data governance.

Born for the whole industry scene, let the business go to the cloud simply.

"Cloudization" and "digital intelligence" are the underlying logic of digital transformation, and standardized industry schemes will accelerate the digital transformation. At the level of industry scheme, this exhibition booth of Whale Science and Technology focuses on "enterprise digitalization" and "digital government".

In the scene of enterprise digitalization, in order to help large and medium-sized enterprises, especially central state-owned enterprises, as a cloud computing brand of Whale Technology, Whale Cloud has recently officially launched an enterprise digital intelligent platform, providing end-to-end technical business services and theoretical guidance for many industries including operators, retail, medicine, tobacco, manufacturing, energy and other industries.

For example, in the industrial manufacturing industry, based on the AI platform, the full coverage of scenes of parks, industries, energy sources, etc. is realized. In the park, based on technologies such as the Internet of Things, big data, AI, etc., it is combined with park management, environmental protection, safety supervision, etc. to realize digitalization of park operation and management; In industrial production, based on data center +IoT+AI, the production data, equipment working conditions and process parameters are collected, and based on process optimization algorithm model, the digitalization of production process is realized; In energy inspection, video, AI, inspection robot and other technical means are used to improve the lean and intelligent level of intelligent transportation inspection and realize unattended operation.

In the digital government scene, based on rich practical experience of projects, Whale Technology has launched CityIOS, which covers government affairs integration solutions, intelligent management platform of urban operation, and solutions for people’s livelihood. It presents a macroscopic and vivid urban operation state for decision makers, embodies the "product+service+operation" urban governance system, and releases greater value for building a digital government that adapts to the development of the times.

In the field of intelligent transportation, relying on the experience of Hao Whale Technology in serving more than 80 cities in 25 provinces across the country, it helps the transportation department to promote the modernization of traffic management system and management capacity with traffic digital capability cloud.

The strategic layout with "cloudization" and "digital intelligence" as the core, as well as its full-stack service capability, enable Whale Technology to create value for more industry scenes in the digital age. However, digital transformation also requires ecological partners to build together. At Alibaba Cloud Product Partner Forum, Whale Technology won the "Walk Side by Side" award. In the future, Whale Technology will continue to carry out global ecological cooperation, and join hands with more partners to help digital transformation of government and enterprises and achieve ecological win-win.

As the traditional manufacturing leader of Longkou Fans, in recent years, the double tower food has not only achieved innovative development, which not only realizes the transformation and upgrading from Longkou fan to pea protein, but also through digitization, realization of digital management and production management. Convergence development, driving traditional manufacturing management upgrades.

Data-construction construction of double tower food, based on the mission of the food manufacturing industry in the company, pay attention to food safety, food quality, food costs, provide peace of mind, comfortable green, and non-pollutable food that eats.

Double tower food through the construction of business data, promoting the company’s overall business, selling sales, production, finance, supply chain, equipment management, procurement, etc., through ERP, OA, MES, EMS, DCS, all-round advancement Informatization management, forming data sources of large data internal data. Actively promote the company’s large data on enterprise safety production management, and the quality control of enterprises, the quality control, the warning, control, traceability and analysis of the daily operation of the company, so that the company’s strategic development is real landing.

Digital transformation of customer strategy, combined with new retail concepts, and construct a comprehensive intelligencer industry-centered intelligence enterprise in promoting marketing fields in the company’s sales system is the main goal of enterprise digital transformation. Focusing on how to transform from the past product-centered, combined with product and customer, comprehensively examine the shortcomings and deficiencies of the current customer strategy, from the customer’s full journey experience, Plastic products meet customer value logic, formulating products and customer ecological strategies in line with their own business.

Digital transformation business strategy, combined with the company’s comprehensive budget system, realizing the full digital transformation of the company’s operations, will promote business changes, process reconstruction, business model innovation, and digital transformation nature, which is the transformation of business, scientific and digital business transformation strategy It is the core content of digitized transformation. Enterprises can lead the company, or digitally transformed successful enterprises, the business transformation and process recreation and model innovation, draw experience, combined with their own main business system, and scientifically develop the main business strategy.

The intelligent strategy of digital transformation combines production process and production implementation requirements, opens the connection of smart equipment and company data, layout artificial intelligence strategy, promoting artificial intelligence technology in various business links in enterprises, accelerating the introduction of the market has matured Class business robot, promote the use of human agency, enhance intelligence, assist intelligence, promote intelligent transformation of traditional business systems, formulate artificial intelligence strategy goals, and realize comprehensive intelligent upgrading of enterprises.

The organizational strategy of digital transformation is an important guarantee for the implementation of digital transformation. Enterprises should organize the strategy, as the primary strategy of digital transformation, serious research leading companies, leading organizations, team organizational architecture and operation characteristics, to formulate The overall transformation strategy, objectives, tasks of organizational transformation, will implement organizational changes to leadership, departments and each employee, promote organizational change innovation, and stimulate tissue.

Digital transformation data strategy. Constructing data as the core production factor, data as the main production data is an important sign in promoting the production of enterprises in the production of enterprises. In transformation, the data strategy should be used as a core strategy of enterprise digital transformation. The success of the industry’s internal and external leaders in data acquisition, data management, data modeling, data analysis, data application, data value, etc. Experience, especially in terms of data-driven business innovation, develop enterprise-level data strategies, to coordinate business in digital transformation, integration, innovative applications.

Fusion strategy for digital transformation. Solve the status quo of digital costs and resource shortages in the company itself, in a very passive situation. In digital transformation, active attack, becoming passive, active, developing advanced technical strategy, integrating new digital technology such as Internet, Internet of Things, big data, artificial intelligence, 5G, cloud computing, block chain, is included in the company’s technology In the management application system, a number of enterprise digital ecological cloud systems combined with multiple forms such as self-developed drive, procurement assist, PaaS, SaaS integration.