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source/Lianshang.com & Soupu.com

write an article/Wang Ting

Head figure/affiliate gallery

In 2022, the overall consumer market was weak, and the beauty market was not spared.

Statistics from the National Bureau of Statistics show that in December 2022, the total retail sales of cosmetics was 29 billion yuan, down 19.3% year-on-year; In the whole year of 2022, the total retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year, showing negative growth for the first time since 2017.

2022 is also a year when beauty brands shrink. Enterprise survey data show that last year, a total of 746,000 cosmetic-related enterprises in China cancelled/revoked, and many well-known beauty brands reported the news of closing down or shrinking their business.

According to the incomplete statistics of Lianshang. com, at least 31 beauty brands in the domestic market adjusted their business layout in 2022, which was 24% higher than that in 2021 (25 brands), including foreign beauty brands such as Maybelline, h2o+ Shuizhiao, Zaruiji and Bomei, which have entered the China market for more than 20 years, and emerging domestic brands such as EqualRXN and Yan Xiaosheng, which have not developed for more than 2 years.

It is worth noting that in 2022, a total of 13 beauty brands made it clear that they would shut down or withdraw from the China market, and 3 brands were suspected to bid farewell.

More than half of the beauty brands officially delisted are domestic brands, and the longest survival time is 5 years, and the shortest is only 1 year.

Among them, the domestic makeup brand CROXX founded by beauty blogger Dong Zichu was officially shut down in May last year; Focus on the domestic makeup brands Rain Series and YES that stopped operating in August! IC is in the clearance stage; The other two skin care brands, Fangji AFRELLA and Henghua EqualRXN, founded by domestic professionals, also said in September and December that they would leave the market temporarily due to comprehensive reasons such as environmental changes and operation management.

At the same time, many overseas brands have announced their withdrawal from the domestic market for various reasons.

Shuizhiao, a well-known skin care brand that has been operating in China for nearly 20 years, also announced the dissolution and liquidation due to poor performance and weak growth, which is expected to be completed in 2023; Deciem, a Canadian innovative beauty company controlled by Estee Lauder Group, also shut down its four non-core business brands in April last year. In addition, the French minority fragrance brand FOLAMOE stopped operating for the second time within 19 months after its arrival in China due to the epidemic situation, and finally made it clear in August last year that it would formally withdraw from the domestic market.

In addition, Blanc Shengquan, Snowberry and Huda Beauty have all shut down official channels such as flagship stores of e-commerce platforms and are suspected of withdrawing from the domestic market.

These disappearing beauty brands not only confirm the decline of the beauty industry in 2022, but also reflect the trend of market renewal iteration to some extent.

01

Online celebrity’s beauty cosmetics are hard to grow red

Hot beauty cosmetics attract a group of celebrities to enter. Many beauty brands that have emerged with traffic dividends have emerged and disappeared. In 2022, there were 6 online celebrity beauty brands bidding farewell to the market, including 4 domestic brands and 2 overseas brands.

Yu Ji, a beauty brand founded by domestic beauty blogger Yu Ge in 2018, previously announced the closure of clearance. In January last year, two nail polish products sold well by the brand were found to contain excessive second-class carcinogens. Because the brand did not report it, it did not recall the handling methods of the products, which triggered a strong crisis of confidence. Although the brand has deliberately emphasized that the closure of the brand is not directly related to the incident, it is still crowded with dissatisfied consumers under the post of its clearance announcement.

In addition, Dong Zichu, who is known as "the first male beauty blogger in bilibili", officially shut down his makeup brand CROXX；, which has been in operation for five years, in May last year; The brands Fangji AFRELLA and Henghua EqualRXN, both founded by domestic beauty celebrities, also announced the suspension of brand business at the end of the year because they did not adapt to the changes in the market environment in time.

Strike while the iron is hot. In the fierce market competition, beauty brands who started with celebrity effect may be able to achieve short-term success with the help of the east wind of traffic. However, due to changes in the market environment, insufficient internal driving force of brands and many other reasons, they eventually fell into a development bottleneck, or stopped their pace, or left the market in liquidation. For online celebrity Beauty, which got a flow bonus in the early stage, although it was easy to start, it is still difficult to become popular without finding the right positioning, polishing the products carefully and controlling the basic product quality.

In addition to domestic products, foreign online celebrity beauty brands have also suffered from waterloo in the domestic market. URIID Yuri Duo, a skin care brand founded by Korean artist sung yuri, has always received a mediocre response since it entered the China market. The total number of fans of Weibo and Xiaohongshu that can be found is less than 14,000, and it quietly left after only a few months in China.

In addition, the overseas flagship store of Huda Beauty Tmall, a well-known online celebrity beauty brand from Dubai, also removed all its products in October last year, and announced that it had entered the stage of store closure.

It is understood that the brand was founded by Huda Kattan, a world-renowned beauty blogger with tens of millions of fans, and her sister in 2013. During 2020-2022, it was strongly pressed by well-known brands such as MAC and The Body Shop, and was rated as the most popular beauty brand in global social media by overseas beauty data platform Cosmetify. The closed Tmall overseas flagship store is its only official channel in China, and its counters in DFA duty-free shops in Macau will also be evacuated due to performance.

In addition to Huda Beauty and URIID Yuri Flower, in recent years, there are many online celebrity beauty brands that have entered the China market tepidly or failed.

Among them, Jeffree Star Cosmetics founded by J, a well-known overseas beauty blogger, KKW Fragrance founded by Kardashian, a socialite, and many other star brands that have attracted much attention overseas. The fundamental reason is that they lack localized operation for the domestic market and fail to grasp the characteristics of China’s consumer market and make long-term investment in marketing and services.

"Bessie" victoria beckham once said publicly: "Now, without a solid China market, you can’t become a successful international brand." However, even with such awareness, Victoria Beckham Beauty, the beauty brand it founded, lost its reputation in China in just one year.

For overseas beauty brands, if they want to harvest "leek" only by their own popularity, it will be a pipe dream. How to build long-term brand competitiveness will become a key link if they want to develop continuously in the China market.

02

Foreign beauty cosmetics have fallen one after another.

The back waves of the Yangtze River beat the front waves. With the rise of domestic beauty cosmetics, the absolute advantage of foreign beauty cosmetics in the domestic cosmetics market has begun to collapse.

In 2022, a total of 21 foreign brands announced the closure or adjustment of their business strategies. The most adjusted brands are from the United States, and a total of six companies have announced strategic adjustments or entered liquidation; The number of adjustments of Korean and French brands tied for second place, each with 5 brands; Then there is Canada, which shut down four companies.

According to the beauty sales list disclosed by double 11 over the years, it can be seen that in recent years, the ranking of domestic brands has climbed, and Japanese and Korean beauty cosmetics are gradually fading out. Although the high-end product lines of major foreign cosmetic groups still have the upper hand in the market competition, the defeat of many established Volkswagen cosmetics in China also proves that the domestic cosmetic market is accelerating.

In July last year, the old beauty brand Maybelline, which once shouted the slogan "Let every woman in China have at least one Maybelline product", closed all offline stores one after another, leaving only Watson’s counter, and all other sales channels were transferred to online. Before this contraction, this brand, which has a history of 24 years in China market, also actively sought change. In the year before last, it carried out the strategic transformation of the experience store with online and offline interaction, but after all, it did not restrain the decline and gradually retreated.

Japanese cosmetics group Pola Orbis also announced in April last year that its skin care brand Shuizhiao, which has entered the China market for 20 years, will soon stop operating and complete its dissolution and liquidation in 2023. According to the financial report, the dissolution of Shuizhiao business is expected to bring a loss of 182 million yen to Pola Orbis. The official website homepage of Shuizhi ‘ao also published the announcement that it is about to stop operation. The announcement reads: "After more than 30 years of innovative research and development, we have made a difficult decision to officially shut down the brand at the end of the year." At present, official website no longer accepts orders, but consumers can still go to Amazon to buy products.

In addition, Shiseido also sold its cheap beauty brands Za Jirui and Bomei, which have been operating in China for more than 20 years, in March last year. Revlon, an old makeup brand, also filed for bankruptcy protection again in June because she was overwhelmed. ……

03

It is difficult to enjoy the cool under a big tree.

In the overall downward environment of the beauty market, large groups have not been quiet for years, and have made corresponding business adjustments one after another, or divested some businesses in a planned way, or shut down their poor-performing brands.

According to the incomplete statistics of Lianshang. com, in 2022, at least seven large enterprises in the beauty field closed down or scaled down their brands, and more than 17 brands such as TooFaced, HERA Heyan, Blanc Shengquan and Chaling successively became "abandoned children".

Among them, Estee Lauder has the most adjustments, involving six brands including Glamour and Too Faced. Followed by Amore Pacific, which contracted the operating channels of its three brands in China; Furthermore, L ‘Oré al Paris, LVMH, Shiseido, etc. have all adjusted their two brands.

According to MGI data and McKinsey’s survey of more than 6,700 consumers in China, the middle class in China will further grow and the high-end consumption momentum will continue in the future. It is a trend to concentrate resources to consolidate and expand the high-end market, and optimizing the brand portfolio continues to be the adjustment strategy of beauty giants.

As a part of structural optimization, Deciem, a Canadian innovative beauty company controlled by Estee Lauder, shut down its non-core business brands such as HIF, Hylamide and Abnomal at one time last year. Too Faced and online celebrity Mask Grammy also closed their Tmall flagship stores due to poor performance, and were sent out of the China market.

Break your wrist and increase your weight. In June last year, two high She Xiang brands under Estee Lauder, KILIAN Quellien and FREDERIC MALLE Fumar Perfume Publishing House, opened their first stores in China. Aveda, a high-end hair care brand, was introduced into China market; The first store of high-end perfume brand Le Labo also landed in Shanghai in November.

According to statistics, Estee Lauder, which is keen to expand its market through "Buy in buy buy", has owned 28 high-end beauty brands after it bought Tom Ford for nearly 20 billion yuan last year, covering four fields: skin care, make-up, perfume and hair care. Among them, except for six brands such as Estee Lauder, Clinique and Yuemu Zhiyuan, all the other 22 brands are acquisition or investment brands.

In contrast, Shiseido is constantly slimming down. It is understood that Shiseido has been restructuring and optimizing its brand structure in recent years, gradually focusing on the business structure with skin care as the core.

Since 2021, it has successively sold 15 brands including Za Jirui and Bomei. It is reported that from 2016 to 2022, Shiseido introduced nine brands in China. Except for WASO, which has been shut down in the Japanese market, and Anjixinyu, which was promoted in cooperation with Watsons, the other seven brands are all high-end positioning, covering cosmetics, perfumes, beauty instruments, high-end skin care and other fields.

Coincidentally. In the first three quarters of 2022, the net profit of revenue dropped by 40% in the China market. Amore Pacific also explained that it was mainly affected by the reorganization of offline channels of major brands and the slowdown of cosmetics consumption. "In the future, in the China market, the Group will focus on the mid-to-high-end and online fields." In November last year, the official WeChat of Amore Pacific announced that it would accelerate the introduction of new products through Tmall international cooperation.

In addition, based on the resilience of high-end brands during the epidemic, L ‘Oré al Paris has said that it will introduce new products with higher prices while controlling the cost of mass brands. On the one hand, it adjusted the business strategies of its brands Blanc Shengquan and Maybelline; On the other hand, in August last year, Carita CARIDAE, a luxury cinema brand, was officially introduced to the China market, and in September, it announced the acquisition of Skinbetter Science, a high-end cinema brand, and it was included in its active health cosmetics division, and the beauty business of Prada, a luxury brand, was officially launched.

Beauty giants’ ambition to point to the high-end market is obvious. Under the continuous brand optimization and adjustment, the competition of high-end beauty will be further intensified.

Write it at the end

The disappearance or contraction of many beauty brands is regrettable, but not all the bad news comes from the market.According to the incomplete statistics of Lianshang. com, in 2022, there were 23 first beauty shops in China, among which 14 foreign brands entered China for the first time, keeping a relative balance with the number of overseas brands that withdrew from the China market.

According to enterprise survey data, in 2022, there were 14.829 million new domestic wholesale and retail enterprises, including 3.642 million new cosmetics-related enterprises, accounting for 24.6%, a year-on-year decrease of 17.1%. Although the growth rate has slowed down, there are still a large number of enterprises rushing into the market.

Judging from the published sales data, the high-end business of international beauty brands in the China market still dominates; Polaiya, Winona, Perfect Diary, Hua Xizi and other domestic beauty brands that mark the low-end market are in hot pursuit; Homogeneous competition brought about by the emergence of more brands is inevitable, and the future beauty market will present an increasingly fierce competition pattern.

However, it is worth noting that the enthusiasm of the domestic capital market for beauty cosmetics is cooling down. According to the incomplete statistics of Lianshang. com, in 2022, there were 52 financing incidents in domestic beauty track, with a total financing amount of about 486 million yuan and a single financing amount of about 87 million yuan. According to CVSource investment data, in 2019, the average single financing amount of domestic beauty products can reach 337 million yuan.It can be seen that under the fierce market competition, it is increasingly difficult for domestic emerging brands to obtain capital recognition.

With the increasing number of brands entering the market, the dispute over the channel and flow of beauty cosmetics will be further intensified. Finding the correct market positioning and constantly cultivating internal strength will become the key elements for the survival and development of existing brands.

Statistics of beauty brand adjustment in 2022

As the most popular game type on the market at present, in 2022, RPG fans played many excellent works such as Eldon’s Ring and Horizon: The Desperate West. At the end of the year, foreign media Gamerant recently selected the top ten RPG works in 2022. In addition to the above two works, The Lost Ark and The Legend of Pocahontas: Arzeus were also selected for this list.

Echo of chains

On the stage of the fantasy world of Varlandis, players will travel through various landscapes, from the weathered plateaus and exotic islands to the sunken cities and forgotten dungeons for adventure. Sword and magic combined with mechanical fighting are the characteristics of this work.

Eldon’s Ring of Law

The Elden Ring is an action RPG game based on the orthodox dark fantasy world. Go into the vast scene and underground maze to explore the unknown, challenge the difficult dangers and enjoy the sense of accomplishment when overcoming difficulties. Not only that, but also the group drama composed of the interests of the roles on the stage is not to be missed.

The flame coat of arms is unparalleled: romantic.

The flame coat of arms is unparalleled: romantic, romantic and snowy, which was jointly developed by Omega Force and Team Ninja and released by Glorious Tekumo Games. The story background is the same as that of the flame coat of arms: romantic and snowy, and the three heroes are separated from each other. This book inherits the romantic world outlook and role, but the direction of the story may have a new development that has never been seen before.

Horizon: Desperate West

In Horizon: The Despair of the West, eloy, a robot hunter, goes to the West to investigate a deadly mysterious disease. In the unknown danger of the west, she will meet strange new tribes and more deadly machines. Accompanied by old faces and new friends, she has to explore this new territory bravely and find out the answers needed to save life on earth.

The lost ark

The Lost Ark is a free MMO-ARPG game made by unreal engine 3. Players will embark on an adventure in a vast and dynamic world. You can explore new continents, find lost treasures, and challenge yourself in fierce and thrilling battles.

Marvel Comics’s Son of the Night

Children of the Night in Marvel Comics is set in the dark side of the Marvel universe. Players will fight against evil supernatural forces. Heroes need to unite and form a team to survive in the dark world. They are the last line of defense of the earth, and they need to stop Lilith, the mother of the devil, from fulfilling her evil prophecy. Together, they summoned the ancient warrior hunter, Lilith’s abandoned son and the only hero who ever defeated her.

The Legend of Pocahontas: Arzeus

The adventure stage of The Legend of Pockmarked Dream: Arzeus is a "Xicui Area" featuring vast natural landscapes. It was in ancient times before there were concepts such as Pockmarked Dream Trainer or Pockmarked Dream Alliance, and this place will eventually be called "Shenao Area". The purpose of the protagonist’s adventure is to make the first treasure and dream picture book in this area.

The rise of steel

The Rise of Steel is an action role-playing game with the French Revolution as the background. In 1789, Paris, the city was shrouded in a haze of fear. Louis XVI led his cold-blooded mechanical army to suppress the Great Revolution. As a miracle of mechanical engineering, Egeus shouldered the important responsibility of resisting the ingenious robot army under the king and changing the historical process.

Triangle strategy

The story of "Triangle Strategy" will revolve around the conflict between salt and iron in three countries. The story stage is the war-torn mainland of Nozelia, and players are forced to make difficult decisions. Various choices and actions in the game will accumulate "beliefs" based on the three values of utility, morality and freedom, thus affecting the plot direction and the participation of comrades. Where will your justice lead?

Blade of otherness 3

The story of Blade 3 tells the story of six young girls who belong to two hostile countries, Corvis and Agnus, and is about to start a life-oriented story. The stage of the story, Ionion, has a magnificent natural environment, huge protozoa, and a giant mobile weapon, Iron Giant God, which is used as an army stronghold.

The 5th China International Import Expo officially kicked off. The global pioneer of precision radiotherapy, Medtronic, made an appointment for five consecutive years, and launched a new generation of intelligent, precise and intelligent whole-process adaptive radiotherapy solution Elekta Harmony Pro on the spot. Through the comprehensive upgrade of the three dimensions of intelligence, whole-process and self-adaptation, it injected vitality and new kinetic energy into the efficient, accurate and personalized development of radiotherapy.

Elekta Harmony Pro, a new generation of intelligent, precise and intelligent whole-process adaptive radiotherapy solution, is the world premiere.

Innovation and simplification of design

Under the background that the global cancer incidence continues to rise, patients’ demand for radiotherapy is rising, and hospital service resources are limited, the rapid development of machine deep learning and artificial intelligence has become a powerful booster to improve the treatment efficiency and optimize the treatment effect, which has also given birth to a new generation of intelligent whole-process adaptive radiotherapy solutions.

Elekta Harmony Pro is equipped with the industry’s innovative holographic radiotherapy command center, which leads the operation convenience, treatment efficiency and safety to a higher level through minimal design, process optimization and algorithm upgrade. With the blessing of artificial intelligence and big data technology, Elekta Harmony Pro’s new human-computer interaction interface can realize the visualization of patient information, the operation process is simple and friendly, and the operation efficiency is increased by 50%. This solution will greatly improve the diagnosis and treatment efficiency of hospitals and radiotherapy institutions, and meet the actual needs of patients for high-quality and fast medical experience.

All-round speed-up of whole process management

Elekta Harmony Pro has been upgraded in three levels of "whole process, all staff and all diseases" to accelerate the efficiency from equipment manufacturing to clinical diagnosis and treatment. Based on the deep insight of 40 years of deep cultivation in China, Medtronic has perfectly integrated the international cutting-edge technology with the local demand. The delivery cycle of Elekta Harmony Pro has been shortened from the traditional 8 weeks to 2 weeks, effectively reducing the time cost of various clinics and making advanced equipment benefit patients at a faster rate.

With the excellent "hard power" empowered by artificial intelligence, Elekta Harmony Pro combines rich automation functions with precise and perfect treatment technology, which not only makes clinical collaboration more efficient, but also makes the patient’s treatment process more comfortable and convenient. The solution covers multiple diseases of tumors all over the body, and meets the individualized clinical treatment needs of different patients. The AI artificial intelligence target delineation technology adopted by the solution greatly shortens the target delineation time from tens of minutes to a few seconds, with high efficiency and higher accuracy; With the functions of intelligent positioning, automatic planning and automatic quality control, the operation efficiency of medical staff can be improved in an all-round way, and the personalized adaptive treatment process can be shortened to 10 minutes. In addition, Elekta Harmony Pro is equipped with the function of Doctor Remote Wisdom Office (RT Viewer), which supports real-time connection of multiple doctors to evaluate and confirm the treatment plan, so that high-quality radiotherapy treatment is no longer constrained by geographical and resource constraints.

On-line adaptive precision re-upgrade

As the most accurate adaptive radiotherapy solution in the whole process, Elekta Harmony Pro focuses on six treatment links: patient information identification, intelligent positioning, high-definition image guidance, automatic treatment plan, precise treatment and in-vivo real-time dose monitoring, and achieves more reliable and stable adaptive radiotherapy effect with "six precisions".

Before the start of treatment, the artificial intelligence technology carried by Elekta Harmony Pro can quickly identify and verify the patient information, link the complete diagnosis and treatment information, and automatically complete the patient placement with one click; During the treatment process, Elekta Harmony Pro will dynamically monitor the patient’s posture in the whole process, quickly capture the submillimeter displacement, and cooperate with a series of advanced image technologies and intelligent algorithms in the industry to truly realize the visualization, automation and standardization of gross tumor volume sketch and motion management, so that the tumor can’t hide. In addition, Elekta Harmony Pro can monitor the patient’s irradiation dose in real time to ensure that the dose is accurate. It can protect organs to the maximum extent and reduce radiation toxicity while irradiating gross tumor volume with high dose and high precision, and accurately protect the life and health of tumor patients with intelligent technology.

Gustaf Salford, president and CEO of Medical Corporation, said: "In the past five years, China International Import Expo(CIIE) has become the first place for many new products, the first place for cutting-edge technologies and the first place for innovative services in the world. We are honored to be the world’s first medical expert Elekta Harmony Pro, a new generation of intelligent and accurate radiotherapy solution, in China International Import Expo(CIIE). Medtronic will adhere to the patient-centered belief and continue to benefit more patients with global and local innovations. "

Gong Anming, global executive vice president and president of China, stressed: "As a foreign-funded radiotherapy enterprise that has been deeply involved in the China market for 40 years, Medtronic will continue to innovate according to local conditions, devote itself to deeply serving the radiotherapy industry in China with the world’s leading intelligent and precise radiotherapy technology, and constantly push the radiotherapy industry into a new era with a new round of technological upgrading, helping the grand goal of’ Healthy China 2030′ to be realized at an early date."

Fan Zhendong and Malone were replaced by Liang Jingkun and Wang Chuqin in the Asian Cup list published by ITTF. This arrangement is considered that Guoping is training these two players to prepare for the Paris Olympic Games. However, there are also many people who think that Fan Zhendong and Ma Longming should not walk Liang Jingkun and Wang Chuqin in this way. However, there are also difficulties. Liu Guoliang was forced to do nothing, and the German media revealed the reasons.

At Chengdu World Table Tennis Championships, Qin Zhijian gave all five players a chance to play, but Liang Jingkun and Lin Gaoyuan only played in the group stage to feel the atmosphere of the competition. After entering the knockout round, Qin Zhijian always insisted on using the lineup of Fan Zhendong, Malone and Wang Chuqin. Even though Wang Chuqin and Fan Zhendong lost to Zhang Benzhihe in the semi-final, Qin Zhijian didn’t adjust the lineup, and finally won the championship with these three people.

After the World Table Tennis Championships, the entry list of the Asian Cup was confirmed, Liang Jingkun and Wang Chuqin got the opportunity to participate, and Fan Zhendong and Malone, the top two players in the world, were replaced. Fan Zhendong and Malone don’t seem to need the opportunity of the Asian Cup to prove themselves, but the quota of Liang Jingkun and Wang Chuqin is really not convincing. In particular, Liang Jingkun was in the whirlpool outside the court recently, and his finalist also caused a lot of controversy.

A few days ago, German media issued a document in evaluating the World Table Tennis Championships, pointing out that China might not be able to cope with the situation of lacking two superstars at the same time. German media specifically pointed out that Fan Zhendong and Malone have been the guarantors of the success of national table tennis for many years. In contrast, the German team won the runner-up of the men’s team under the leadership of Qiu Party in the absence of three main players, Bohr, Ocharov and Francesca, and completed the replacement problem that should have been solved at the Paris Olympic Games.

German media actually pointed out a problem of Guoping, that is, besides Fan Zhendong and Malone, we don’t have a third stable and reassuring point. As you can imagine, if our team of Lin Gaoyuan, Liang Jingkun and Wang Chuqin sent in the final of the World Table Tennis Championships, I’m afraid they may not be able to beat the German team, but more likely they will be eliminated by the Japanese team in the semi-finals. Therefore, Liu Guoliang let Liang Jingkun and Wang Chuqin participate in the Asian Cup, which was also forced by the situation. He had to exercise these two people in this way.

The national table tennis men’s team has no other way to go now. One of Liang Jingkun and Wang Chuqin must be forced out to make them grow into stronger players. Whether Malone can participate in the Paris Olympic Games is very variable. One of the national table tennis players must be able to join hands with Fan Zhendong to challenge the Olympic champion, which is one reason why Liu Guoliang must walk Liang Jingkun and Wang Chuqin to participate, forcing them to make progress.

Recently, the Ministry of Industry and Information Technology, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce and the General Administration of Market Supervision jointly issued the Action Plan for Promoting the High-quality Development of Home Furnishing Industry. According to the plan, by 2025, the innovation capability of the home furnishing industry will be significantly enhanced. Cultivate innovative platforms such as manufacturing innovation centers and digital transformation promotion centers in household appliances, lighting appliances and other industries, and the integration level of key industries will reach 65%. Cultivate a number of 5G fully connected factories, intelligent manufacturing demonstration factories and excellent application scenarios. The development of new formats such as smart home has been accelerated. About 50 well-known brands and 10 home eco-brands have been cultivated in the home industry, a number of excellent products have been promoted, 500 smart home experience centers have been established, and 15 high-level characteristic industrial clusters have been cultivated to promote the quality consumption of home brands with high-quality supply.

According to industry insiders, in the future, driven by the policy dividend, with the help of 5G, big data, artificial intelligence, Internet of Things and other technologies, smart home products and systems will be continuously transformed and upgraded to meet the diverse needs of users, create an open and complete intelligent ecosystem, and bring a real home life experience of the Internet of Everything. The smart home industry is bound to usher in a golden age of development.

In recent years, China’s smart home shipments have grown rapidly. IDC predicts that in 2022, China’s smart home equipment market will exceed 260 million units, with a year-on-year increase of 17%, and it is expected to exceed 500 million units by 2026. According to the forecast of China Commercial Industry Research Institute, the smart home market in China will reach 651.56 billion yuan in 2022.

There are many participants in the smart home industry chain. The upstream includes underlying technology and resource suppliers such as chips, sensors, communication modules, cloud platforms and AI technologies. The midstream includes technical scheme design and product manufacturers. The downstream includes brand operators, online and offline stores, real estate hotels, decoration and other channel sales and service providers. Participants in the industrial chain include traditional smart home enterprises, Internet giants, traditional home appliance giants, mobile phone industry giants, new start-ups and so on. Among them, by virtue of 20 years’ deep technical accumulation in the field of optics and optoelectronics, Shenzhen O-film Tech Co.,lt has made a deep layout in the field of smart homes, and has worked hard on fingerprint identification products of smart door locks for many years. At present, it has realized multi-chip and three-in-one solutions, and in 2022, it will realize five-in-one solutions, that is, door lock electronic solutions consisting of door lock master control (AICPU), fingerprint algorithm, voice, RFID, Touch-key, fingerprint sensing module and wireless connection.

In 2022, Shenzhen O-film Tech Co.,lt released the first VGA ToF face recognition scheme. On the overall scheme construction, Shenzhen O-film Tech Co.,lt customized the 28nm process-specific AI processor for VGA ToF face camera, equipped with its self-developed face recognition algorithm and living body detection algorithm, which can realize the fast face recognition experience while the ToF camera outputs high-quality images, and the power consumption can still be at a low level. The software and hardware of this scheme are independently researched and developed by the company, among which the VGA resolution TOF camera module independently developed by Shenzhen O-film Tech Co.,lt is used in the hardware, and the number of projected point clouds is as high as 300,000, which ensures that this scheme in Shenzhen O-film Tech Co.,lt achieves a key breakthrough in safety factor and reaches the safety level of UnionPay financial level.

In the aspect of fingerprint identification technology, Shenzhen O-film Tech Co.,lt’s tactile feedback fingerprint and motor plus fingerprint technology can enhance the touch and feel of products. At the same time, Shenzhen O-film Tech Co.,lt has also introduced the antibacterial fingerprint technology: at present, the epidemic situation is spreading seriously. Through this technology, the antibacterial effect can reach 99.8%, and the infection can be reduced. In addition, there are many technologies in Shenzhen O-film Tech Co.,lt, such as fingerprint with lamp, ultrasonic fingerprint and customizable fingerprint sensing.

At the same time, Shenzhen O-film Tech Co.,lt accelerated the pace of layout in related new fields, and set up the IoT Eco-Division, whose business covers intelligent door locks, network cameras (IPC), robots and other related products. The company owns IP cameras, pan-tilt cameras, home cameras and other products in the IPC business field, and its existing and intended customers cover many mainstream brands and operators, etc. Focus on the core technology direction of robot sensing intelligence in the field of robot business, and provide customers with products such as sweeping robots, distribution robots, commercial service robots, robot intelligent sensing systems, etc.

With the acceleration of 5G commercialization, the continuous progress of artificial intelligence and Internet of Things technology, and the increasing demand of consumers for intelligent products, China’s smart home industry has entered a rapid development stage. In the future, Ou Feiguang will continue to deepen the smart home industry, and build a new growth pole of the company’s business with the core advantages of fast-growing industry market scale, good customer reserves and advanced R&D capabilities.

Disclaimer: This article does not constitute any investment advice. Investors should follow it at their own risk.

The Champions League has reached the fourth round of the group stage, and there are only two rounds left before the end of the group stage. In fact, the lineup of the knockout stage has been basically determined, but the final two rounds still need to be finalized. Some of each group have been eliminated in advance, and some can only enter the Europa League. Let’s specifically analyze the possible lineup of the Champions League Top 16.

Group A, Naples 12 points, Liverpool 9 points, Ajax 3 points and Rangers 0 points.

The qualifying situation of this group is already very clear. Two teams, Naples and Liverpool, have already qualified ahead of schedule, while Ajax and Flowers can only be eliminated. However, there is a theoretical possibility. In the second round of the contest with Liverpool, Ajax needs to beat the opponent by a big score and beat the Wanderers in the last round. Moreover, only when Liverpool didn’t score a point in the last two rounds, Ajax can push Liverpool to qualify. However, this is a very small probability.

In addition, I thought that in Group A, Liverpool and Ajax were the top 16 of the Champions League, but I didn’t expect Naples to be the first in the group. This is the Champions League. All uncertainties can happen.

Group B, Bruges 10, Porto 6, Atletico 4, Leverkusen 3.

Two teams from five major leagues, Leverkusen and Atletico Madrid, didn’t expect to be ranked third and fourth after four rounds, and the situation was extremely slim. Who would have thought that Bruges, the big gift package, would have become the first in the group if the spot was signed at the beginning of the group stage.

In the next match, Bruges will face Porto and Leverkusen. In fact, the advantage of 10 points has already ensured Bruges to qualify for the Champions League knockout, while the remaining qualification will come from between Porto and Atletico Madrid. Considering the state of Atletico Madrid in the match, it is still optimistic that Porto and Bruges will qualify together.

Group C, Bayern scored 12 points, Inter Milan scored 7 points, Barcelona scored 4 points and Bilsen Victory Team scored 0 points.

The absolute death group really deserves its reputation. In fact, from the current points situation, the fierce competition between this group and Group B can’t be compared, because in terms of fame, Bayern Inter and Barcelona are both champion teams. However, from the perspective of strength, if Barcelona and Inter enter Group B, I’m afraid they can’t escape the fate of being eliminated.

The promotion situation of this group has been released, with Bayern Group first and Inter Group second. In the next two games, Inter will be able to qualify as long as they beat Bilsen Victory Team at home, and Barcelona will play the Europa League.

Group D, Tottenham 7 points, Marseille 6 points, Portugal Sports 6 points, Frankfurt 4 points.

This group is still inextricably linked. It seems that this season’s Champions League has a feeling of a hundred schools of thought contending. There are no strong teams, but neither is weak, and the promotion is ambiguous. In Group D, Tottenham still has the initiative to advance. In the last two rounds, they will face Marseille and Portugal Sports, while Marseille and Portugal Sports both have a match against Frankfurt, which gives them a better chance of scoring points. So, in this group, Tottenham and Marseille will advance.

Group E, Chelsea 7 points, Red Bull 6 points, Milan 4 points and Dynamo Zagreb 4 points.

After four rounds of matches, only Chelsea, the Premier League giant, has a bigger advantage in points in this group. No wonder, the remaining three teams are really average in strength. However, Chelsea didn’t qualify in advance in the fourth round, and some fans are still worried about their status in the knockout round. Now, they also try their best to make sure that they can appear in the group first, while Red Bull and Milan have a life-and-death fight in the final match. However, if Milan can beat Dynamo, they have basically determined their qualification.

Group F, Real Madrid 10 points, Leipzig 6 points, Donetsk 5 points and Celtic 1 point.

Donetsk and Celtic are frequent visitors to the Champions League group stage, and they also have the experience of advancing to the knockout stage. For these two teams, they should have been entangled with the strong teams in Group F, but after four rounds, the two teams performed poorly, so they could only be ranked at the bottom. Real Madrid and Leipzig have been able to qualify hand in hand in this group.

Group G, Manchester City 10 points, Dortmund 7 points, Seville 2 points, Copenhagen 2 points.

The qualifying situation of this group is already very obvious. Manchester City and Dortmund have qualified hand in hand, while Seville has never belonged to the Champions League. Even if it is strong, it can only be the overlord of the Europa League. This season, among the La Liga teams, only Real Madrid has stayed in the Champions League, while Barcelona and Seville, possibly Atletico Madrid, will probably meet in the Europa League.

Group H, Paris Saint-Germain 8 points, Benfica 8 points, Juventus 3 points, Maccabi Haifa 3 points.

This group, theoretically speaking, has a chance to qualify, but it has already played four rounds of league matches, and both Grand Bale and Benfica have an advantage of 8 points, while Juve and Maccabi Haifa have only 3 points. Considering the record of the previous four rounds and the points gained, it is unlikely that Juve and Maccabi Haifa want to surpass the top two in the last two rounds.

Recently, the research team of Professor Liu Jinxing from the School of Computer Science of Qufu Normal University has made important progress in the field of artificial intelligence. The related research results are "n cplp: a novel approach for predicting microscopic-associated diseases with network consistency projection and label propagation", "predicting mirna-disease associations through deep auto encoder with multiple kernel learning" and "a new graph auto encoder-based consensus-guided model fo" Scrna-seq cell type detection ",published in IEEE transactions on cybernetics (IEEE TCYB) and IEEE transactions on neural networks and learning systems (IEEE TN NLS).Qufu Normal University is the first signatory of the paper, and Professor Liu Jinxing is the correspondent of the paper.

IEEE TCYB期刊是人工智能领域最具影响力的国际学术刊物之一，SCI一区，影响因子19.118，在Automation & Control Systems类别排序1/65，Computer Science, Cybernetics类别排序1/24。IEEE TNNLS期刊由美国电气和电子工程师协会创办，是人工智能顶级期刊之一，SCI一区，影响因子14.255，在Computer Science, Hardware&Architecture类别排序1/54。

A large number of clinical studies have confirmed that there is a close relationship between microorganisms and diseases. Therefore, it is particularly important to infer the relationship between potential microorganisms and diseases. Professor Liu Jinxing’s research team proposed a new method based on network consistency projection and label propagation to predict the relationship between microorganisms and diseases. Methods The medical thesaurus and 16S rRNA gene sequence were used to calculate the semantic similarity of diseases and the functional similarity of microorganisms, and the network projection scores of microbial space and disease space were obtained by increasing the network consistency projection. Finally, the disease-related microorganisms were accurately predicted by the tag propagation method.

The association between miRNA and diseases is an important part of preventing, diagnosing and treating complex diseases. Professor Liu Jinxing’s research team proposed a deep learning method to predict miRNA- disease association by using a deep automatic encoder with multi-core learning. Firstly, the multi-core learning method was applied to construct miRNA similarity network and disease similarity network respectively, then the integrated miRNA feature representation and disease feature representation were input into the deep automatic encoder, and finally the new miRNA- disease association was predicted by the reconstruction error method.

In order to make effective use of single cell data and better explore the heterogeneity among cells, Professor Liu Jinxing’s research team proposed a consensus guidance model based on graph automatic encoder. The model generates feature matrix through feature learning, and carries out similarity learning based on distance fusion method. The model can accurately identify key features and effectively save the internal structure of data, which improves the accuracy of cell type identification.

Professor Liu Jinxing is the head of the artificial intelligence research team of Computer College of Qufu Normal University. Focusing on the national strategy of "Healthy China" and the big scientific plan of "Precision Medicine", the team actively connects the two industries of "new generation information technology" and "medical care and health care" of the top ten industries in Shandong Province, aiming at the theory, algorithm and software related to the intelligent calculation of health big data, especially the disease genetics and clinical big data. The innovation team has undertaken 10 national natural science funds, with accumulated horizontal and vertical funds of more than 10 million yuan, and published more than 150 papers in high-level journals and academic conferences at home and abroad, including more than 50 SCI TOP papers.

This summer, MediaTek released the DNT 5G open architecture, for mobile phones to bring a new way to build brand flagship differentiation. Since then get vivo, a plus, millet, realme use, have landed a variety of mainstream products. Recently, OPPO year released a new heavy machine Reno7 Pro, equipped with a built by DNT 5G open architecture DNT 1200-MAX, members of the DNT Adds heavy 5G open architecture chip family.

OPPO Reno7 Pro blockbuster release, equipped with DNT DNT 1200-MAX 5G-based open architecture.

Recalling the dynamic since the release DNT 5G open architecture, it can be seen DNT 5G open architecture is gradually narrow the gap between chip makers and handset manufacturers a flexible and open manner enabling flagship phone differentiated experience. In addition to the DNT 1200-MAX, MediaTek and vivo, a plus, millet, realme and other end brands to reach the depth of cooperation to DNT 1200, combined with the different needs of various brands together to create a DNT 1200-AI, days Breguet 1200-ULTRA, DNT 1200-vivo such as number of platforms, terminal model equipped with both performance and power consumption, has won the praise of users.

DNT 5G open architecture has received several major mobile phone brands use, has won praise users

The current mobile phone market is facing a bottleneck homogenization, MediaTek launch DNT 5G open architecture, and OPPO, vivo, millet, plus a head and other manufacturers to research and development, giving flagship models more distinctive selling point, let’s flagship market is no longer stereotyped .

Based on DNT’s flagship platform, the release of terminal differentiation potential

From DNT 5G open architecture technology point of view, it provides nearly the bottom of the open source, so that engineers can customize key features include AI processing, camera processing engine, multimedia experience, mixing multi-processing DNT 5G open architecture, to achieve FBI needs of different depths. Mobile phone manufacturers can design for the flagship product differentiation, and MediaTek together to build a stronger, more personalized flagship phone.

The same is the strong performance of DNT 1200, in the depths of different manufacturers FBI, the birth of a distinctive mobile platform. To DNT 1200-MAX, for example, OPPO Reno7 series was named to the 2021 League qualifying hand travel professional is recommended to use the machine, security Bunny ran up to 700,000 points, the game is easy to see strengthened its properties.

DNT 5G launch an open architecture, it gives full play to create space for terminal manufacturers flagship product

By DNT 5G open architecture, terminal manufacturers gained further build the flagship product of "weapon" that can create differences of the flagship phone, to meet consumer demand for personalized flagship phone. I believe that with the development of DNT 5G open architecture, the future will be more like DNT 1200-MAX, DNT 1200-AI, DNT 1200-ULTRA, DNT 1200-vivo such a differentiated selling high-performance platform born, bringing more innovation and surprises for the mobile phone market.