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　　Xinhua News Agency, Beijing, March 11th Title: The two sessions revealed the "timetable" of the eight livelihood tasks.

　　Xinhua News Agency "Xinhua Viewpoint" reporters Li Jinfeng, Liu Hongxia and Liu Shuo

　　Regarding the tasks of people’s livelihood put forward in the government work report, at the press conference of the two sessions and the "ministerial channel", the heads of relevant ministries and commissions gave further responses and revealed a series of "timetables" for people’s livelihood tasks.

　　— — Task 1:

　　Poverty alleviation: At least 200 poverty-stricken counties have taken off their hats this year.

　　The government work report is clear, and we will increase the intensity of precision poverty alleviation. This year, the number of poor people in rural areas will be reduced by more than 10 million, and 2.8 million people will be relocated to help the poor.

　　Liu Yongfu, director of the the State Council Poverty Alleviation Office, said that in the past five years, the number of poor people in China has decreased by two-thirds. 150 poverty-stricken counties have withdrawn, and at least 200 more will be lifted out of poverty this year. He said: "judging from the current progress, it is not a big problem to complete the task as a whole. Now, it is up to ‘ Win ’ To ‘ Play well ’ Change. "

　　Shi Bingrui, deputy to the National People’s Congress and director of the Henan Provincial Poverty Alleviation Office, said that at present, for the poor population and poor counties and townships, further policy coordination is needed, and monitoring and monitoring should be strengthened in deep poverty areas, and efforts should be concentrated on precision.

　　— — Task 2:

　　Air pollution control: the emissions of sulfur dioxide and nitrogen oxides will drop by 3% this year.

　　According to the government work report, the emissions of sulfur dioxide and nitrogen oxides will be reduced by 3% this year to consolidate the achievements of the blue sky defense war.

　　According to the budget report, the central government allocated a total of 40.5 billion yuan for air, water and soil pollution prevention and control, an increase of 6.465 billion yuan or 19% over 2017, and the investment was the largest in recent years.

　　Huang Runqiu, Vice Minister of the Ministry of Environmental Protection, said at the press conference of the two sessions that the current situation of air pollution control is still in the stage of climbing with heavy load and a long way to go. Under some extremely unfavorable weather conditions, heavily polluted weather will come back. The key to air pollution control in the next step is the adjustment and optimization of industrial structure, energy structure and transportation structure.

　　Yang Yufu, member of Chinese People’s Political Consultative Conference and president of Tianjin Lawyers Association, said that the improvement of ecological environment is the result of cooperation from all sides. It is necessary to quickly implement the compensation system for ecological environment losses, promote the transformation of ultra-low emissions in steel and other industries, and carry out special measures such as the treatment of excessive emissions of diesel trucks.

　　— — Task 3

　　Individual tax: reforming personal income tax is included in this year’s task

　　The government work report mentioned in the proposal for government work in 2018 that the threshold for personal income tax should be raised.

　　Shi Yaobin, Vice Minister of Finance, said at the press conference of the NPC and CPPCC that policy suggestions will be put forward according to the changes of residents’ basic living consumption level. This tax reform highlights the new connotation of special deduction, and the first choice focuses on children’s education, serious illness medical care and other aspects that people need most and are most concerned about. The reform will transform the classified tax system into a comprehensive and classified personal income tax system, and the next step will be to accelerate the start of the tax reform plan and start the revision of the personal income tax law.

　　Liu Shangxi, member of Chinese People’s Political Consultative Conference and president of China Academy of Fiscal Science, believes that the individual tax reform must comprehensively balance the "purse" of the state and the "purse" of the individual. The adjustment of special deduction, tax rate hierarchy and taxation mode is subject to many factors, such as the need to attract talents, the need to simplify the tax system and the expectation of the society for fair adjustment, which should be comprehensively considered and steadily promoted.

　　— — Task 4

　　Rural revitalization: in the future, the right to use the homestead will be moderately released.

　　The government work report proposes to vigorously implement the rural revitalization strategy. Comprehensively deepen rural reform. Explore the split reform of ownership, qualification and use right of homestead.

　　Han Changfu, Minister of Agriculture, said at the press conference of the two sessions that in the future, the right to use homesteads will be moderately released, and idle farmhouses will be better utilized in various ways, such as providing entrepreneurial places for people who start businesses in rural areas, developing rural tourism and engaging in "farmhouse music".

　　Zhang Jiaxiang, deputy to the National People’s Congress and secretary of the Party branch of Zhang He Village, a nine-town town in Xichuan County, Henan Province, said that a large number of farmers went out to work, which made the phenomenon of rural houses idle more prominent, wasting resources and prone to dangerous houses. Moderately releasing the right to use the homestead, making idle farmhouses used for developing rural tourism or providing entrepreneurial places for rural entrepreneurs can increase farmers’ income and add vitality to rural revitalization.

　　— — Task 5

　　Medical treatment: cervical cancer, breast cancer and lung cancer will be included in the centralized treatment of serious diseases this year.

　　The government work report proposes to improve the level of basic medical insurance and major illness insurance.

　　Li Bin, director of the National Health and Family Planning Commission, introduced in the "Ministerial Passage" of the Great Hall of the People that this year, the per capita financial subsidy standard for residents’ basic medical insurance will be increased by 40 yuan, half of which will be used for serious illness insurance. The central government will arrange transfer payment of more than 22.1 billion yuan, which will be earmarked for medical assistance subsidies. She said that this year, cervical cancer, breast cancer and lung cancer will also be included in the centralized treatment of serious diseases, and the number of people to be treated will be further expanded, covering all the poor people who have set up files and set up cards, rural poor people and rural minimum living allowances.

　　Geng Funeng, deputy to the National People’s Congress and chairman of Panxi Pharmaceutical, a good doctor in Sichuan, believes that the inclusion of cervical cancer, breast cancer and lung cancer in the centralized treatment of serious diseases will effectively reduce the pressure on ordinary people to see a doctor, especially to reduce poverty caused by illness and return to poverty due to illness.

　　— — Task 6

　　Housing: At present, the draft law on real estate tax is being drafted and improved.

　　The government work report pointed out that a new three-year plan to tackle the problem of shed reform should be launched, and real estate tax legislation should be steadily promoted. The budget report clearly states that in 2018, 5.8 million new shanty towns will be renovated, and support for public rental housing and its supporting infrastructure will be increased.

　　Shi Yaobin, Vice Minister of Finance, said that at present, efforts are being made to draft and improve the draft law on real estate tax. The real estate tax will be designed reasonably from the national conditions of China, such as merging and integrating related taxes, and reasonably reducing some tax burdens of real estate in construction transactions, so as to make the real estate tax system more reasonable and fair.

　　Sun Taili, member of Chinese People’s Political Consultative Conference and chairman of Tianjin Qingda Investment Group, said that China has a large population and great regional differences, so it is particularly important to establish a structured and flexible housing policy system. On the one hand, increase housing security, promote the transformation of shanty towns and the construction of affordable housing to ensure the basic housing needs of the people; On the other hand, the introduction of real estate tax through scientific design and demonstration will help promote "classified regulation" and "differentiated regulation".

　　— — Task 7

　　Internet fee: cancel the "roaming fee" of traffic before July 1.

　　The government work report proposes to cancel the "roaming" fee for traffic and reduce the mobile network traffic tariff by at least 30% during the year.

　　In an exclusive interview with Xinhua News Agency, Chen Zhaoxiong, Vice Minister of the Ministry of Industry and Information Technology, said that basic telecom enterprises will be urged to speed up the work of package sorting and adjustment, system development and transformation, testing and business verification, so as to ensure that users can enjoy this bonus before July 1. In addition, the Ministry of Industry and Information Technology will also encourage basic telecommunications enterprises to continue to promote traffic reduction measures such as large-flow Internet cards and stepped traffic, so as to ensure that mobile network traffic tariffs will be reduced by at least 30% during the year.

　　Some delegates pointed out that some operators still have difficulties in changing packages for old users, and discounts are only for specific users. Various restrictive measures have affected the actual effect of speeding up and reducing fees. Barriers to telecommunications services should be broken so that more users can enjoy the benefits of speeding up and reducing fees.

　　— — Task 8

　　Transportation: In 2019, every village will be paved with hardened roads.

　　According to the government work report, 200,000 kilometers of rural roads will be built and rebuilt this year.

　　Li Xiaopeng, Minister of Transportation, said at the "Ministerial Passage" in the Great Hall of the People that by 2019, it is necessary to complete the goal of hardening roads in qualified towns and villages; By 2020, qualified villages will have buses.

　　Wang Yanfeng, deputy to the National People’s Congress and secretary of the General Party Branch of Yongsheng Village, yushu city, Jilin Province, said that building rural roads is very important for rural poverty alleviation and rural revitalization. At the same time, we should increase investment to manage and maintain rural roads, and constantly improve the grade and maintenance level of rural roads, so that rural roads can become smooth, safe, beautiful and high-quality channels for getting rich. (Participating in writing: Song Xiaodong, Zhai Yongguan, Chen Cong)

In August, international beauty companies ushered in the 2023 mid-year season. L ‘Oré al Group topped the list with a revenue of over 20.5 billion euros, Shiseido emphasized the importance of China market in its financial report, Kao Group sought new opportunities in the high-end skin care products market in China … Although its performance generally rose, compared with three years ago, each beauty group had different growth rates and faced different difficulties.

The four major beauty Japanese companies collectively "bet", and the China market has become a strong growth driver

On August 8th, Shiseido Group announced its performance report for the first half of 2023 as of June 30th. During the period, the group’s net sales were 494.189 billion yen (about 24.9 billion yuan), a slight increase of 0.2% compared with the same period of last year, and its operating profit increased by 19.7% to 13.632 billion yen (about 680 million yuan). Beijing News Shell Finance reporter noted that the China market is becoming a strong growth driver of Shiseido Group.

When combing Shiseido’s performance in recent years, the reporter found that the China market had surpassed Japan to become the largest market of the group in 2022, but it declined slightly in the first quarter of this year. In the first half of 2023, China market once again became the market with the largest contribution to Shiseido’s revenue. During the period, the net sales in China market increased by 12.8% year-on-year to 130.6 billion yen (about RMB 6.54 billion), accounting for 26.4% of the Group’s total revenue, and the Japanese market accounted for 25.3%, ranking second. In terms of core operating profit, the China market ranked first with a score of 7.5 billion yen (about 380 million yuan), while the Japanese market was 4 billion yen (about 200 million yuan).

During the reporting period, with the help of "618" promotion activities, the group’s e-commerce channels increased by more than 20%. Among them, Shiseido’s namesake brand performed remarkably, and the sales of Clé de Peau Beauté in China market increased by more than 40%.

In addition to Shiseido, Japanese beauty companies that take China as their primary market also have POLA Orbis, the parent company of Pola. In the first six months of this year, the group’s net sales were 85.836 billion yen (about 4.29 billion yuan), up 9% year-on-year; Operating income increased by 82.3% year-on-year to 8.966 billion yen (about 450 million yuan). According to the financial report, during the period, the net sales of Polaroid’s beauty business reached 83.529 billion yen (about RMB 4.18 billion), a year-on-year increase of 9.3%; Operating income was 8.713 billion yen (about 440 million yuan), up 66.1% year-on-year. The growth of this business is mainly driven by the main brands Polaroid and ORBIS.

It is reported that Polaroid’s net sales in the first half of this year reached 49.763 billion yen (about 2.5 billion yuan), a year-on-year increase of 10.4%. Among them, the brand’s revenue in China market increased by nearly 20%. According to the group, at present, Polaroid has taken China as its main market, and is constantly striving to expand its customer contact points.

It is noteworthy that Kose and KAO also recently announced their first-half results, and both have the momentum of "long-term betting on the China market".

During the financial reporting period, Kose Group’s net sales increased by 10.5% year-on-year to 144.2 billion yen (about RMB 7.22 billion), and its operating profit increased by 44.5% year-on-year to 10.4 billion yen (about RMB 520 million). Beijing News Shell Finance reporter noted that although the Asian market is the only overseas market where the group’s revenue has declined, the China market still becomes the largest market of Kose e-commerce channel with 14% revenue.

Kose Group expects that the China market will lead the Group’s performance growth in 2023 with a revenue increase of 10%. In addition, it is planned to strengthen the promotion of Cosme Decorte)AQ series in China, and to open new offline department stores and flagship stores to strengthen the high-end products of Cosme Decorte.

At the same time, Kao Group is also seeking opportunities in the high-end beauty market in China.

In the first half of this year, the net sales of Kao Group was 738.5 billion yen (about RMB 36.992 billion), up 0.6% year-on-year; Operating profit was 2.5 billion yen (about 126 million yuan), down 51.7% year-on-year.

The financial report shows that Kao has six major businesses. Among them, the net sales of cosmetics business decreased by 0.2% compared with the same period of last year to 115.8 billion yen (about 5.819 billion yuan); The operating profit loss was 2.5 billion yen (about 126 million yuan). According to the financial report, during the period, the sales of this business in Japan increased by 2.5% to 75.5 billion yen (about RMB 3.793 billion), while the sales in Asia decreased by 10% to 26.8 billion yen (about RMB 1.337 billion).

Kao Group said, "Although China’s market revenue is lower than that of the same period last year, it is still in the recovery stage, but two brands, Freeplus and Curel, have achieved strong growth performance. The former was completely sold out after the rebranding, while the latter increased its revenue by 30% during the’ 618′ period. "

In addition, the group’s senior executive director, Yosuke Maezawa, and its executive director, Yutai Murakami, recently publicly stated that Kao Group’s advantages in the China market are Fulifang Si and Kerun, and for these two brands, the group chose to build a factory in China. "We will focus on the younger generation of consumers in China and grasp the local market changes in product manufacturing." SENSAI, a high-end skin care brand under Kao Group, is expected to open a physical flagship store in Shanghai this year and enter the high-end beauty market in China.

China has become L ‘Oré al’s second largest market in the world, and Estee Lauder called "China as the growth driver".

Compared with Japanese companies, the semi-annual reports of European and American beauty companies came earlier. In July this year, L ‘Oré al Group took the lead in releasing the results for the first six months. During the period, the group achieved a total revenue of 20.57 billion euros (about 161.99 billion yuan), a year-on-year increase of 13.3%. Regionally, during the period, the Group achieved growth in all regions. Among them, the China market recovered strongly in the second quarter, with a net sales growth rate of 7% in the first half of the year. The North Asia market with China as its regional headquarters grew by 3.9% in the first half of the year. It is not difficult to see that China, as the second largest market of L ‘Oré al in the world, is very important for its development.

In the analyst conference call after the announcement of the financial report, Nicolas Hieronimus, CEO of L ‘Oré al Group, listed China as one of the "five major growth contributors". He mentioned that the sales generated by China consumers at home and abroad accounted for about 23% of the Group’s sales, with an increase of 10%, which was ahead of the market average.

L ‘Oré al’s "old rival" Estee Lauder also recently announced the fourth quarter and full-year results of fiscal year 2023. In the whole fiscal year ending June 30, the group’s net sales reached 15.91 billion US dollars (about 115.9 billion yuan); The net profit was $1.01 billion (about RMB 7.4 billion). Among them, the net sales in the Asia-Pacific region increased by 4%, with an increase of 36% in the fourth quarter. At the performance briefing, the group highlighted that most markets, led by Chinese mainland and Hongkong, have achieved double-digit growth.

The group also said that Chinese mainland’s e-commerce business achieved excellent performance every month in the fourth quarter, achieving organic growth of over 30%, and its market share in high-end beauty products increased by 2 percentage points. Estee Lauder believes that in the future, Chinese mainland and tourism retail business will remain the main driving force for the company’s long-term profit growth.

The performance of luxury beauty brands has suffered from "Waterloo", which is caused by purchasing?

With the increasing number of tourists around the world, beauty groups have focused on tourism retail business. However, Beiersdorf Group seems to have encountered "trouble" in this business.

In the first half of this year, the net sales of Beiersdorf Group increased by 12.3% year-on-year to 4.936 billion euros (about 38.6 billion yuan). Specifically, during the reporting period, the sales of the group’s consumer goods business unit increased organically by 14.9%, and all skin care products achieved double-digit growth, among which the sales of the core brand Nivea increased organically by 18.4% year-on-year.

It is worth noting that the beauty brand Leponi, which belongs to the luxury goods business of Beiersdorf, suffered a performance "Waterloo". During the reporting period, the brand’s net sales decreased by 9.9% year-on-year to 294 million euros (about 2.3 billion yuan). Beiersdorf said that the main reason for the decline in performance was that Daigou had caused great damage to the Asia-Pacific tourism retail market.

In fact, many beauty and luxury goods groups mentioned the keyword "purchasing" in their financial reports. Some enterprises have an immediate impact of slowing performance after cracking down on purchasing, and at the same time, they are willing to give up short-term interests to protect the long-term value of the brand.

For example, L ‘Oré al Group said in a conference call after the release of the semi-annual report in 2023 that the slowdown related to purchasing in major markets in South Korea and China and Hainan put pressure on L ‘Oré al Group’s tourism retail performance in the first half of the year. Ye Hongmu expressed his measures and determination to maintain the China market. He said, "Our first task is to ensure the rights and interests of our brand and the China market. Protecting brand equity is a major reason for L ‘Oré al’s increasing market share in China. "

The Beijing News Shell Finance reporter learned that L ‘Oré al Group has been reducing the price difference between other retail stores in China and those in Hainan by increasing the price of duty-free shops in Hainan, so as to avoid excessive discounts or unreasonable prices in the tourism retail business. Based on this concept, the group has set up a working department named CCCT to ensure that the price and promotion level of tourism retail will not damage its daily profit in China market.

In addition, at the beginning of 2023, the top executives of luxury goods giant LVMH showed their determination to resist beauty purchasing at the analyst conference call after the 2022 financial report. Bernard Arnault, CEO of the group, for example, said that in the past three years, the duty-free shops in South Korea were empty, but the duty-free business recorded high income. The reason behind this is that the products are directly transported from the warehouse to the professional purchasing hands, and then sold at a discounted price.

Jean-Jacques Guiony, the group’s chief financial officer, made it clear at the meeting that in order to protect brand assets, Luwei Mingxuan Group has made up its mind to eliminate all parallel channels of tourism retail around the world. The annual profit of the perfume and cosmetics department of the group also fell by 3% due to the termination of this channel business.

In this regard, Zhou Ting, president of VIP Research Institute, believes that beauty purchasing is the hardest hit area for fake beauty products, which not only affects the brand image, but also causes huge losses to brand sales and profits. Combating fake products is the general trend and the inevitable choice for all brands and enterprises.

Zhou Ting said that purchasing this kind of behavior disrupts the market order and affects the price policy for brands, so that brands can’t directly face and serve customers; For consumers, giving fake goods an opportunity, the rights and interests cannot be guaranteed, and the final damage is themselves. She believes that purchasing must be resolutely resisted.

Beijing News Shell Finance reporter Yu Menger

Editor Jake

Proofread Lin Zhao

Photo by Beijing News Shell Financial Reporter Yu Menger

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