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　　Kobzev, Director of China Research Office of Russian Academy of Sciences.

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　　Italian translator Casazzi.

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　　Swedish translator Roderburg.

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　　In 2019, Chile "translated and introduced China — — At the special exhibition "70th Anniversary of China International Publishing", local people stopped to watch China’s fine books.

　　image china

　　In the process of China’s culture going abroad, many sinologists and translators who love and devote themselves to the study of China culture have played an important role as a bridge. Their translation of China’s works has achieved good communication effects overseas, which has enabled more foreign people to enhance their knowledge and understanding of China culture in reading.

　　Kobzev, Director of China Research Office of Russian Academy of Sciences — —

　　To explore the essence of China’s philosophy as a lifelong pursuit.

　　Our reporter Zhang Guangzheng

　　"If I studied Chinese in 1970, I have been studying China culture for more than half a century." Artyom Kobzev, director of the China Research Office of the Institute of Oriental Studies of the Russian Academy of Sciences, has made it his lifelong pursuit to explore the essence of China culture, especially China’s philosophy.

　　"China culture is characterized by realism and humanism. In China culture, the harmony between individuals and society is regarded as the core value. This is also one of the remarkable characteristics that China culture is different from other cultures. " Kobzev realized that the deeper the study of China culture, the wider the unknown space in this research field.

　　Kobzev clearly remembers that in 1960, when he was six years old, his father visited China with a delegation of Soviet writers, and after he came back, he shared his experiences and feelings with his family. Kobzev Jr. listened with relish and planted a seed for his future life choice. Ten years later, he chose to study China culture and philosophy at Moscow University.

　　Since 1978, Kobzev has mainly worked in the Institute of Oriental Studies of Russian Academy of Sciences, and also taught sinology courses at Moscow University of Physics and Technology and Russian National Humanities University. In 1990, Kobzev studied in Peking University for one year.

　　Since 2002, he has visited China almost once a year, staying for several weeks at a time. "I have been to half of China." Kobzev thinks that studying China is "extremely interesting", not only because China’s topography is rich and varied, but also because China’s culture has a long history and is profound, which is a valuable spiritual wealth for all mankind.

　　Kobzev has long studied the Book of Changes and the works of Wang Yangming, a philosopher in the Ming Dynasty. He is one of the few Russian experts who study Wang Yangming. In the study of China’s philosophy, he has published more than 10 books and 1,500 academic papers, some of which have been translated into Chinese, English, French, Polish and Ukrainian.

　　The integrity of China culture left a deep impression on Kobzev. He believes that philosophy is the source of all science and culture, and at the same time, language and philosophy are interrelated and form a unified whole. This is also the reason why his research is not limited to philosophy.

　　According to Kobzev, in recent decades, he wrote most articles about China’s philosophy in major Russian encyclopedias, including Encyclopedia of Russia and Encyclopedia of New Philosophy. He is also the deputy editor-in-chief of China Philosophy (1994) and China Spiritual and Cultural Ceremony (2006— 2010) and the main author of China Philosophy (2006).

　　In the field of philosophy, his translations include Confucian classics Daxue and Wang Yangming’s works, as well as Taoist works Tao Te Ching. In the field of literature, he also translated the Book of Songs and Tang poems.

　　Russian sinology research ranks among the best in the world. In Kobzev’s view, China is extremely rich in culture, and the future cultural exchange between Russia and China will be promising. "The relationship between China and China has reached an unprecedented height, which has brought new opportunities for Russian scholars to fully understand Russian culture. I hope that Russia and China will have more cultural exchanges and cooperation."

　　Kobzev pointed out that among the four world civilizations with earlier origins, only Chinese civilization has been passed down for thousands of years without interruption. Civilizations and cultures in the world are rich and varied, and there are great differences. Different civilizations and cultures need to promote mutual understanding and achieve harmonious coexistence through in-depth exchanges.

　　Italian translator Casazzi — —

　　"Dictionary reference books are very necessary"

　　Our reporter Ye Qi

　　"Scholars and translators are often inspired by the spirit of the times." This is the opening remarks made by Italian translator Giorgio Casazzi in an exclusive interview with reporters. Born in Rome in 1949, he was one of the first Italians to study in China. In 1968, he was admitted to the Chinese Department of Rome University. Few people in Europe knew about China at that time. In order to further explore the mystery of China culture, he decided to study in China. From then on, his wonderful experience in China and his love for China culture made him determined to engage in activities related to China culture.

　　In the early 1970s, Casazzi graduated from Beijing Language and Culture Institute (now beijing language and culture university) and returned to Italy to start his translation career. "At that time, Italians were eager to know about China, but they were basically interested in both politics and economy. Xu He’s Introduction to Political Economy is my first Chinese translation. Two volumes of more than 600 pages, I spent a year to complete the translation, published by a publishing house in Milan, and the response was very good. " After that, Casazzi became a professor of Chinese at the University of Rome and the Oriental University of Naples, which made it more possible for him to choose a wider range of China books for translation.

　　In Casazzi’s view, China’s vernacular literature is full of interest in style, content and thought, which can be compared with similar literature in Boccaccio. "Fortunately, since the 1980s, Italian domestic interest in China has crossed the political and economic categories and started to involve social sciences such as literature and philosophy." The change of the general environment provides an opportunity for Kasazi to devote himself to the translation of China’s classical Chinese works. In the past decades, from Thirty-six Strategies to Xu Xiake’s Travels, from regular translations to nearly 2,000 pages, he has translated many works of China.

　　Another important achievement of Kasazi’s dealing with Chinese characters in China is the compilation of dictionaries. During the 11 years since 1998, Kasazi and Bai Yukun of beijing language and culture university collaborated to compile the Chinese-Italian Dictionary, with two volumes, 100,000 entries and a total of 2,300 pages. It was first published in Rome in 2009 and reprinted in Venice in 2013. "Italian dictionaries have a long tradition. In recent years, the relationship between China and Europe is so close that dictionary reference books are very necessary! "

　　For decades, Casazzi has traveled frequently between Italy and China, telling Italian friends the story of China and spreading the voice of China. "As we all know, China’s culture has a long history, bright and gorgeous, and has lofty value. When it comes to science and scholarship, how can we lack China’s voice? There is an urgent practical need to promote Chinese culture to overseas people. How to optimize the introduction and publicity effect of China culture and how to further clarify its characteristics is the key at present. "

　　In Casazzi’s view, at this stage of publications, on the one hand, the relevant materials in China are not popular enough, and Italian universities rarely use textbooks and materials written by China scholars; On the other hand, some publications are unscientific, and even some people who don’t understand Chinese are compiling and describing China’s ancient philosophy. There is still much room for improvement in these areas.

　　"In Italy, most of the translated versions of China’s classical literature have little or no annotations. Nowadays, more and more foreigners are learning Chinese, hoping to read the original Chinese text, get a deeper understanding of the details and analyze the views of different critics in past dynasties. This is why I am now conducting a complete Italian translation of the Book of Songs with comments and comments from previous dynasties, and at the same time I intend to compile a book called China Character System, which comprehensively introduces Chinese characters and their systems. " Kasazi said.

　　On further promoting cultural exchanges between Italy and China, Casazzi said, "From a broader perspective, I think dialogue is the most powerful way to deepen our understanding of China culture in the world, especially in Italy. When negotiating and communicating, put forward more opinions and listen to each other. "

　　Swedish translator Roderburg — —

　　"I have a deeper understanding of the development path of China today."

　　Our reporter Ren Yan

　　"In 1979, I translated an essay collection by Lu Xun into Swedish and published it locally. This translation entitled "Hope lies in the future" is my first work in translation. " Roderburg, a Swedish translator, said in an exclusive interview with our reporter a few days ago, "The New Culture Movement is a very important period in the modern history of China. Lu Xun is the leader of the New Culture Movement, and his works shine with the light of thought, which has played an important role in China’s social enlightenment. I have benefited a lot from reading the works of China literary masters such as Lu Xun, and I hope to share a real China with Swedish readers by translating China’s works. "

　　In the early 1960s, Roderburg, a senior high school student, took a keen interest in the history and culture of China. In order to deepen his understanding, he studied Chinese at Stockholm University, and officially started a journey of exploring China culture. After graduating from college, Roderburg went to China to work as a translator from 1968 to 1970, and went to China again from 1975 to 1977.

　　20世纪80年代，罗德堡翻译了茅盾的《子夜》和巴金的《寒夜》两部长篇小说，以及两位作家的部分短篇小说。“通过这些作品，中国两位现代文学巨匠首次走进瑞典读者的视野，并深受喜爱。”罗德堡对此感到欣慰。

　　“改革开放之后，中国当代文学蓬勃发展，涌现出了一大批优秀作家。”罗德堡翻译了一些知名作家的短篇小说，其中包括刘心武、蒋子龙、谌容等作家贴近现实的文学作品。

　　罗德堡认为，文学能够表现一个国家的社会文化和人民的思想感情，文学作品的翻译可以促使人们加深对彼此国家国情和人民思想的了解，达到民心相通的效果。当今世界，民心相通对于防止冲突和战争至关重要。中国文学是世界文化的重要组成部分，也是中国发展变化的生动写照，通过翻译中国文学作品可以帮助其他国家人民更好地认识中国的过去和现在。“我翻译中国文学作品，就是想把中国故事带到瑞典，让瑞典人更了解中国。”他说。

　　近几年，罗德堡主要致力于将《习近平谈治国理政》翻译成瑞典语版。“在翻译中国领导人著作的过程中，我对当今中国发展道路有了更深入了解。习近平主席一系列关乎人类前途命运的倡议和理念高屋建瓴，引人深思。”

　　"I have deep feelings for China. My work and life experience in China is an important part of my life. " Roderburg said, "In addition to working and living in China twice, I visited China many times later and witnessed the vicissitudes of China in the past half century. I admire the great development of China."

　　In order to promote the publication of books about China in Sweden, Roderburg founded a publishing house in 1990s, named "Crane Publishing House", and published a series of literary works by Jiang Zilong and Mo Yan, such as Red Sorghum. In addition to literary works, the publishing house also publishes books on China’s agricultural development and popular culture and art. In the 21st century, Roderburg translated Mo Yan’s autobiographical novella Change and Zhang Wei’s two novels Fable in September and Song of the Hedgehog.

　　"For a long time in the past, one of the main reasons why western society didn’t understand China was the language barrier. Translation is a bridge to different languages and cultures, which can make the complex world simple. Although more and more westerners are learning Chinese now, language barriers still exist. It is a good way to translate China’s contemporary literary works into western languages and publish them in order to change some Westerners’ one-sided cognition of China. " Roderburg said.

　　Roderburg won the 14th Chinese Book Special Contribution Award at the end of last year. He said, "This is a great honor and an encouragement to my translation work. I will also continue to translate China’s literary works so that the Swedish people can understand China more comprehensively. "

　　Layout design: Cai Huawei

The new retail service complex Huoshaolianying and Hurun Research Institute jointly released the "Hot Win-Win HurunchinawareTail Report 2023" today. The 64-page report covers the analysis of the development path and current situation of retail industry in China, the overview of retail industry development from Hurun list, the changes of consumer demand and trends after the epidemic, such as the rapid development of instant retail, the improvement of consumers’ quality of life, the reconstruction of consumption in the meta-universe, and the imagination of future retail scenarios driven by technology.

In March 2023, the State Council’s "Government Work Report" proposed to focus on expanding domestic demand and give priority to restoring and expanding consumption. Focusing on "improving consumption conditions, innovating consumption scenarios, creating consumption atmosphere and boosting consumer confidence", the Ministry of Commerce has positioned 2023 as "the year of boosting consumption".

Since the beginning of this year, local policies have intensively introduced and implemented a series of policies and measures to restore and expand consumption to meet the diversified needs of consumers, combined with their own resource endowment characteristics, actively cultivated new consumption formats and new scenarios while optimizing traditional consumption supply, and led supply innovation with consumption upgrading, which added new vitality to the consumer market and promoted the rapid growth of consumption. According to the economic data released by the National Bureau of Statistics, in the first three quarters, the total retail sales of social consumer goods exceeded 34 trillion yuan, a year-on-year increase of 6.8%. On the whole, the market recovery trend is still continuing, commodity consumption is steadily recovering, service consumption is growing rapidly, cultural and entertainment consumption continues to expand, and consumption potential is accelerating.

New retail refers to the deep integration of online and offline through the Internet, big data, artificial intelligence and other technical means to reshape the form and mode of retail industry. The new retail has the following characteristics:

1. Digitalization: The core of new retail is digitalization, which drives business decision-making and operation through data to improve efficiency and service quality.

2. Personalization: Consumer demand is becoming increasingly complex. With the help of big data and artificial intelligence technology, new retail can accurately understand consumer demand and provide consumers with personalized products and services.

3. Integration: The new retail emphasizes the integration of online and offline, breaks the traditional channel boundaries and realizes omni-channel sales and marketing.

4. Intelligentization: Through artificial intelligence, Internet of Things and other technologies, new retail can realize intelligent operation, intelligent decision-making, operation and service, and improve efficiency and customer experience.

5. Socialization: Social media will become one of the important channels for new retail. Enterprises need to establish close ties with consumers through social media to achieve accurate marketing and word-of-mouth communication.

6. Greening: With the improvement of consumers’ awareness of environmental protection, new retailers also need to pay attention to green development. Enterprises need to take environmental protection measures, promote green products and services, and improve corporate image and brand value.

7. Supply chain optimization: New retail needs to optimize supply chain management to achieve efficient collaboration in procurement, inventory and logistics. At the same time, with the help of big data and artificial intelligence technology, the supply chain is intelligently managed to improve efficiency and reduce costs.

Application of 8.5G technology: 5G technology will bring more opportunities and challenges to new retail. For example, high-speed, low-latency data transmission is realized through the 5G network, which improves the customer experience and service quality; At the same time, with the help of the large bandwidth and low delay characteristics of 5G network, remote control and intelligent operation and VR real+virtual application scenarios are realized.

Cao Desen, Chairman of Xuetan Technology, said: "I am very pleased to jointly publish the White Paper on New Retail in China with Hurun Research Institute, the world’s leading authority on the study of high net worth individuals in China. With the rapid development of science and technology and the increasing complexity of consumer demand, the traditional retail industry is facing great challenges. In order to meet these challenges, the retail industry in China is undergoing a profound transformation towards a new retail model that is more intelligent, efficient and personalized. The’ China New Retail White Paper’ aims to deeply explore all aspects of this change and provide reference for new retail development trends and strategies inside and outside the industry. "

Hurun, Chairman and Chief Investigator of Hurun Report, said: "Hurun Report has been tracking the wealth history of China and the world for more than 20 years, and we found that the retail industry has always been one of the top five industries with the largest number of billion-dollar entrepreneurs in the world. In terms of total wealth, consumer goods and retail are the top two industries with the highest total wealth on Hurun’s global rich list this year, accounting for more than 20% of the total wealth of global entrepreneurs with a billion dollars. Interestingly, the younger generation of entrepreneurs are also keen on new retail tracks. Among the nearly 300 entrepreneurs in Hurun U30 China last year, new retail became the fourth largest track for entrepreneurs under the age of 31 in China after enterprise technology, advanced manufacturing and education. "

"From our global unicorn list, the retail industry is the fourth largest industry subverted by global unicorn enterprises. After financial services, enterprise management solutions and medical health, the retail industry has been subverted the most, with e-commerce as the main one. Driven by the Internet, big data, artificial intelligence and other technologies, the retail industry began to transform from the traditional model to digital and intelligent. The biggest breakthrough recently may be in the new retail of cross-border e-commerce, including fast fashion cross-border e-commerce Shein, etc., which has achieved rapid development through comprehensive supply chain+digital Internet retail+international express delivery. "

"In 2022, China’s digital economy will reach 50 trillion yuan, accounting for 41.5% of GDP, and digitalization will become the engine of China’s economy. Under the background of digital economy, the new retail business model has become the inevitable trend of retail development. As the government accelerates the deep integration of the digital economy and the real economy, and the promotion of a new generation of digital technology, digitalization has penetrated into all aspects of the retail industry, which has also caused tremendous changes in consumer behavior and shopping habits. "

"The new retail model driven by digitalization is empowering the entire industrial chain, profoundly affecting and significantly improving retail efficiency, thus helping the retail industry achieve high-quality growth. At present, China’s economy is in the process of recovery. We think it is necessary to observe the development status and consumption trend changes of the retail industry in China. I am very happy to jointly publish this’ White Paper on New Retail in China’. I hope the report can help all sectors of society understand the development status of the new retail industry and tap the imagination of future retail. "

The main findings of the report are:

Retail industry is the source of wealth for global entrepreneurs.

Looking at the Hurun list, the white paper analyzes the most successful entrepreneurs in the world, and it can be found that the retail industry has performed steadily and has always been the Top5 industry, the wealth source of global billion-dollar entrepreneurs. According to the Hurun Global Rich List in 2023, consumer goods (9.2%) and financial services (9.1%) are the top two industries of the world’s billion-dollar entrepreneurs, while medical care (8.4%) and retail (7.7%) rank third and fourth. In terms of total wealth, consumer goods, retail and financial services industries are leading, accounting for more than a quarter of the total wealth of entrepreneurs with a billion dollars.

When the consumer and retail recovery is going on, high-end consumption highlights resilience.

According to the economic data released by the National Bureau of Statistics, in the first three quarters of 2023, the GDP was 91.3 trillion yuan, an increase of 5.2% at constant prices. The total retail sales of social consumer goods was 34.2 trillion yuan, a year-on-year increase of 6.8%.

China’s high-end consumer market still presents a series of striking phenomena. According to "2023 Hurun to Excellent Products-Brand Tendency Report of High Net Worth People in China", the scale of high-end consumer market in China has reached 1.65 trillion yuan. Accordingly, the overall level of consumer prices of high-net-worth individuals in China has risen steadily, and their consumption power has continued to develop. In 2022, the consumer price index (LCPI) of high-net-worth individuals in Hurun China increased by 6.5% year-on-year, the highest increase in ten years.

Insight into consumption concept in 2023: the demand for quality upgrading remains unchanged, but more attention is paid to real demand.

According to the data of this survey, 41% of the respondents indicated that their consumption demand is still there and has not shrunk, but the consumption structure will be adjusted according to the changes of demand. This consumption structure, which is adjusted and upgraded according to their own actual needs, reflects the quality upgrading and rational consumption attitude. More than 40% of the respondents said that the annual household income has increased since 2023 compared with the same period last year. Among them, 59% of the respondents indicated that they would increase the total annual household consumption in the coming year, an increase of 2.6 percentage points compared with 2022.

Insight into consumption structure in 2023: tourism enthusiasm is high and health is still the primary concern.

In terms of consumption structure, tourism enthusiasm is high. Nearly 50% of the respondents plan to spend more on tourism in the coming year, followed by health care and black technology electronic products, with 45% of the respondents each planning to increase. It is expected that collections and gifts will reduce spending more, with 12% and 11% of respondents saying they plan to reduce spending. Among the subdivided consumer groups, Generation X (44 years old and above) has the strongest willingness to consume and upgrade "health care".

Insight into consumer behavior in 2023: Generation Z has higher requirements for immediacy and likes to explore the unknown, while Generation Y pays attention to experience and Generation X pays attention to green sustainability.

According to the survey data, immediate ownership (33%), green consumption, reducing the negative impact on the earth and society (31%) and trying new brands and new consumption patterns (30%) are the three main consumption styles of the respondents. From the perspective of consumer groups, Generation Z (18-28 years old) pays primary attention to instant ownership and experience, followed by being different (personalized) and trying new things, while Generation Y (29-43 years old) and Generation X (44 years old and above) have in common that green consumption is the primary starting point, and in addition, Generation Y pays more attention to instant ownership and experience. It is noteworthy that high-net-worth individuals with total assets of more than 10 million are keen to buy electronic products and experience cutting-edge technology, which accounts for 33%.

Digitalization has become the engine of China’s economy and is reconstructing the consumption scene. According to the survey data, when consumers are interested in buying a certain product, their research channels are mainly e-commerce platforms/shopping apps, shopping malls/physical stores, live broadcast rooms, short videos and evaluation apps. 80% of the respondents said that the most commonly used purchase channel is online channel, among which e-commerce platform/shopping APP has become their first choice, accounting for 42%. This shows that the epidemic has had a long-term impact on the continuous warming of online shopping trends. At the same time, the brand is constantly promoting the digital transformation and upgrading of enterprises, constantly catering to and continuing consumers’ online shopping habits.

Nearly 80% (79%) said they were willing to share their satisfactory consumption experiences. Three sharing forms, namely "sharing with friends and relatives", "sharing with social media (Weibo/Little Red Book/fan community, etc.)" and "sharing with WeChat friends circle", were commonly used by them, with obvious deep interaction and deep social attributes.

Facilitate the demand, activate the real-time retail trillion track, and lead the quality of life to upgrade.

The outbreak of instant consumer demand promotes the vigorous development of instant retail, which is the product of the upgrading of consumer experience. Instant retailing refers to the service that consumers place orders on the online trading platform, and offline physical retailers carry out door-to-door delivery through third-party (or retailer-owned) logistics. The products provided include food and beverage, fresh fruits and vegetables, digital 3C, beauty care and other commodities, and the delivery time is usually 30-60 minutes. According to the data of this survey, nearly 80% (78%) of the respondents said that instant retailing highly meets the immediate and convenient consumer demand, and that when shopping through the instant retail platform, it can enhance the shopping experience and meet their own consumption upgrading needs (75%).

Judging from the platforms that respondents choose to spend within half a year, the most commonly used ones include: Meituan take-out, JD.COM’s arrival at home, Meituan’s grocery shopping, box horse shopping, hungry, Ding Dong’s grocery shopping and so on.

From the consumption time of instant retail platform, afternoon tea is the most frequently consumed time. Today, afternoon tea has changed from a social way to a way to enjoy life.

From the structure of instant retail consumer goods, it has basically covered all the needs of consumers, showing the change of consumption trend of "everything comes home". More than 30% of the respondents said that they had bought fresh fruits and vegetables (43%), leisure snacks (40%), grain, oil and non-staple food (36%), drinks (34%), meat, eggs and poultry milk (30%) on the instant retail platform.

Real-time retail distribution is still based on traditional human transportation, and unmanned distribution is used as a supplement to distribution scenarios and technical empowerment. More than 10% of the respondents have experienced the unmanned distribution mode.

Category richness and timeliness are the two most important reasons for choosing instant retail platform for consumption. Among the three generations of consumer groups, the first two motivations they choose for instant retail consumption are: Z generation’s "quick delivery" and "being able to buy outside normal business hours", Y generation’s "rich categories and complete varieties" and "online and offline integration of retail stores", and X generation’s "rich categories and complete varieties" and "quick delivery".

77% of the respondents indicated that they would increase shopping on instant retail platforms in the future, providing broad space and motivation for the future development of the instant retail industry. China Chain Store & Franchise Association predicts that by 2024, the size of the instant retail related market will exceed 1 trillion yuan.

How will the metauniverse reconstruct the consumption scene? -immersive experience, real interaction, and a social circle with thousands of people.

The field of consumption is an important scene in the application of metauniverse. Breaking the boundary between virtual and reality will bring more new products, new scenes and new experiences, and will also bring great impact, change and greater development opportunities to the consumer industry. According to the survey data, 79% of the respondents said that the Meta-Universe can help them understand and plant more innovative and high-quality goods, 77% said that the Meta-Universe can make them happy to share their consumption experiences, and 76% said that different scenes in the Meta-Universe bring them more interesting shopping experiences.

Technology Affecting Future Retail: People-oriented

Artificial intelligence-intelligent customer service to solve customers’ worries;

XR-virtual reality, which makes customers immersive;

Cloud computing platform-"goods follow the heart" and "connect with customers";

Digital Logistics: Internet of Things-Pursuing the ultimate "price ratio" for customers;

Flexible supply chain-"what you think is what you get", guiding production with customer demand.

? Research methods:

The research results of "2023 Huoshao Lianying Hurun China New Retail White Paper" come from the joint project of Huoshao Lianying and Hurun Report. This report focuses on the analysis of the current situation of retail industry in China, exploring the changes of consumer demand and trends after the epidemic and the imagination of future retail scenarios. The report answered four questions: What are the characteristics of China’s retail development? What are the core findings of the retail industry through the Hurun list? The change and invariability of consumer demand and trend after the epidemic? Driven by technology, what are the imagination spaces for future retail scenes?

The research methods of the white paper include desk research and special investigation. First of all, the project team fully tapped the research results of Hurun Report for more than 20 years, and relied on the database of Hurun Report’s high-net-worth people to explore the consumption trend of high-net-worth people in China. In the way of special investigation, the project team adopted a combination of quantitative and qualitative research methods to ensure the depth and breadth of the research. The project team invited 6 experts in the retail industry to conduct qualitative interviews and 300 high-net-worth people to conduct quantitative research, and gained a wealth of first-hand information, based on which an opinion output with research value and significance was formed.

Original title: What is life?

Life: Our colorful journey. Hi, everyone! Today I want to talk to you about the topic of life. As we all know, life is something that each of us must face. It is full of challenges and opportunities, and it is an indispensable part of our life journey.

Let’s look at the living colors. Life is like a colorful picture, with various colors intertwined. It may be golden, because we have experienced a lot of happiness and success in life; It may also be gray, because we sometimes face difficulties and challenges; But more are those colorful colors, which represent our hopes, dreams and pursuits.

How can we keep balance in this journey? The answer is simple: life needs balance. We can’t just focus on success and happiness, nor can we just focus on difficulties and challenges. We need to devote our time and energy to life to enjoy all kinds of beauty. You can spend time with family and friends, participate in favorite sports or activities, try new foods, read favorite books, or learn new skills. These are all good ways to balance life.

Of course, life is not always so easy. We sometimes face challenges and difficulties. At this time, we need to learn to face them. We can grow by asking for help, accepting challenges and overcoming difficulties. These experiences may make us feel painful, but they will also make us stronger and more resilient.

Besides these, we can also enrich our lives by sharing life experiences. Sharing our stories, feelings and experiences with others can make us feel more substantial and meaningful. This can not only help others, but also help us to understand ourselves and others better.

Life is an experience. Everyone’s understanding and experience of life is different. We need to respect and understand other people’s different experiences and lifestyles. At the same time, we also need to keep an open mind, accept new challenges and opportunities, and make life more colorful.

Generally speaking, life is a colorful journey, full of challenges and opportunities. We need to keep balance, face difficulties, share experiences and keep an open mind to enjoy this journey. I hope everyone can find their own happiness and satisfaction in the journey of life.

Editor in charge:

On November 25th, Beijing time, on the last match day of the first round of the World Cup group match, Switzerland, Portugal and Brazil won, while South Korea drew 0-0 with Uruguay.

Switzerland 1-0 Cameroon

Embolo scored in the first three minutes of the second half, but he refused to celebrate because Cameroon was his country of birth. In the end, his goal helped Switzerland beat Cameroon 1-0 and made a good start. In the history of the World Cup, Switzerland won all the African teams twice, after they beat Togo 2-0 in the 2006 World Cup group match. At the same time, Switzerland has also continued its unbeaten record in the first round of the last six World Cups (3 wins and 3 draws). The last time they lost in the first round of the World Cup, they lost to Germany 0-5 in 1966, and it has been 56 years since then.

Brazil 2-0 Serbia

Richard Lisson scored twice, which finally helped Brazil beat Serbia 2-0, and continued the unbeaten record of the team’s last 16 World Cup group matches (13 wins and 3 draws) while winning three games against Serbia. This is also their eight-game winning streak in recent competitions.

Korea 0-0 Uruguay

The left column rejected Godin’s and valverde’s shots, and in the near stoppage time, Sun Xingyi missed the winner with a long shot outside the restricted area. In the end, South Korea drew 0-0 with Uruguay and scored 1 point.

Portugal 3-2 Ghana

Cristiano Ronaldo scored the first goal with a penalty and became the first player in history to score in five consecutive World Cups. Then Felix and Leo each scored a goal, which finally helped Portugal beat Ghana 3-2 and won the first victory in the first battle of the last four World Cups.

Physical appearance is very important for a person, but temperament is also very important. Even if the appearance is ordinary, the figure is average, but the temperament is outstanding, it can stand out among ordinary people.

For girls with ordinary figure and average appearance, it will be a way to upgrade their beauty by improving their temperament, and it will be easier to achieve. So let’s introduce how to improve temperament and how to become a temperament beauty.

First, accessories are very important, embellishing fashion

Matching is not only the "matching" of clothing, but also the "matching" of accessories, which are the finishing touch, but also a good helper to enhance temperament.

For example, the straw hat, a single product with common materials and styles, can be a sense of atmosphere because of the exquisite collocation of accessories.

In the collocation of many dresses and atmosphere, straw hats provide a temperament improvement and a sense of exquisiteness. At the same time, there are some exquisite accessories, which can also be a plus item for exquisiteness.

How can an ordinary T-shirt wear a different feeling from others? In fact, the main reason lies in accessories.

Therefore, if you want to stand out in daily life, increase the sense of exquisiteness and temperament, then accessories are a very important item.

As big as shoes and bags, as small as earrings and bracelets, it is the theme of exquisite temperament collocation, so if you think the collocation is too common, then it is better to try to start with accessories, which is simple and easy to learn, without wasting money, and the student party can easily own it.

Second, it is very important to cover up when you are out of the street.

Many times you don’t really need to show your face, such as going to the library, going to the supermarket, going to the park and so on. Especially on the university campus, you really don’t need to show your face.

So,Mask+hatThe collocation mode has been opened, and another plus item of fashion sense comes from it. In fact, we can find that wearing a mask and a hat is not a beauty, but can also pretend to be a beauty.

Because hats and masks cover most of our faces, we only need clothes to create an atmosphere. Especially in autumn and winter, there is no need to show skin color, so it is more suitable for "obscure"collocation scheme.

So at this time, as long as these two parts are covered, then we only need to work hard on clothing. Here we will focus on the version and learn to wear the style by taking advantage of the body.

For example, oversize wind is more suitable for bony salt girls, and it is more sensible to wear. For another example, fat mm is actually more suitable for a relatively slim dress, and it is really important to have a waistline.

Even we can choose a style that suits us according to a certain part of ourselves. For example, short legs can try Japanese girlish style, and short skirts are particularly high. For example, you can try French retro style with narrow shoulders, and there is always a style that suits you.

Third, color matching is very important to get rid of the feeling of passers-by

In fact, color is a very important factor affecting the senses. Clothes need to have "color" in addition to "shape". Choosing the right color can easily get rid of the feeling of passers-by.

For example, a simple black-and-white match, then we can make it interesting by contrasting colors, so that a simple and low-key match will look richer.

But the color is not forced to add, the simplest way to match is:Basic color+popular color.

The first kind, such as beige+red, the warm red collocation brings "passion" and gets rid of rigidity.

The second kind, such as black+green, the green of floral design is like a new bud in spring, lively and fresh, and literary fashion.

And these colors that we ignore are actually an important factor to enhance the sense of collocation fashion. And the sense of fashion is closely related to temperament, so the overall color coordination, then temperament will naturally improve a lot.

Therefore, when you appreciate some fashionable paintings and go shopping, you can pay attention to the matching colors that make your eyes shine, which may bring you a lot of happiness.

Disclaimer: passion fruit editor, the text is ingenious and original, and the picture comes from the network. If there is any infringement, please contact us to delete it. Thank you!

Source: CCTV

CCTV News:Although there is still a period of time before the Spring Festival on New Year’s Day in 2024, the concern about holiday travel and related reservations have begun to heat up quietly. The reporter learned from the online travel booking platform that the overall travel booking volume of New Year’s Day holiday increased by four times year-on-year, of which air ticket orders increased by four times year-on-year and hotel bookings increased by five times year-on-year.

According to the data of online travel platform, up to now, the tourism fever of New Year’s Day holiday this year has increased by 181% year-on-year. Since December, the booking volume of tourism products on New Year’s Day holiday has increased by 57% month-on-month, and playing with snow and avoiding the cold have become the two major themes of holiday travel.

This winter is a good opportunity to observe the aurora in the northern hemisphere. The popularity of the aurora-themed tourist routes has risen rapidly, and the number of consultants has increased by nearly 200% compared with the same period in 2019. The domestic Harbin-Mohe tourist routes and the aurora theme tours in countries such as Northern Europe and Finland are the most popular among tourists, and some popular aurora theme products for New Year’s Day trips have been sold out.

"Ice and Snow Tour" Activates Winter Tourism Market

With the arrival of snowfall and cooling weather, the enthusiasm for traveling in ice and snow continues to heat up. Compared with previous years, the tourist flow in Shenyang, Changchun, Dalian and other stations has increased significantly. The "white economy" has once again stimulated the vitality of the tourism market this winter, and many foreign tourists have also made a special trip to the icy northeast to enjoy themselves.

Recently, Liaoning’s first "Ice and Snow Tour" special train set off from Shenyang and went to Changchun, the northern spring city, Harbin, Changbai Mountain and other places. During the 7-day trip, visitors can watch the Eight Puppet Manchus in Changchun, a spring city in the north, enjoy the world of ice and snow in Harbin, experience splashing water into ice in Xuexiang National Forest Park in Heilongjiang, punch in and take photos at online celebrity scenic spot in Yanji, enjoy passionate skiing in Yabuli, the ski resort, watch the spectacular scenery of glacier waterfall in Changbai Mountain, the first peak in Northeast China, and experience all-round ice and snow play projects.

In Arctic Village, Mohe, Heilongjiang Province, an ice dragon boat race brought together tourists from all over the world to enjoy the fun of sports in the snow and ice.

In order to welcome the arrival of a large number of tourists, this year, the Arctic Village Snow Resort not only upgraded two snow trails, but also introduced a number of new entertainment projects on snow.

The data shows that since the winter, the number of tourist bookings in Mohe area of Daxing ‘anling has increased significantly. Hotel bookings in Mohe area increased by 50% in December, and air ticket bookings to Mohe increased by 1.2 times compared with the same period in 2019. Among them, routes with characteristics such as chasing aurora, catching ice in winter and feeding reindeer are more popular with tourists.

International routes are constantly adding encryption to help the recovery of outbound travel.

With the recovery of outbound demand, international flights are constantly adding encryption, and the newly recovered capacity also helps the recovery of outbound travel.

With the approach of New Year’s Day and Spring Festival holidays, passengers’ willingness to travel internationally has increased significantly. Recently, international flights are also continuing to be "new", and China Southern Airlines plans to resume adding a number of international routes from December to January.

From December to January next year, China Eastern Airlines plans to resume direct flights from Shanghai to Cairo, Fukuoka, Dubai and Brisbane, and international and regional routes are expected to reach 80% in 2019 before the end of the year.

Guide: You know that we are weak in appearance, but I don’t know that we are stronger than anyone else.

Introduction:

Li Jing, the host, once wrote in a book: "There has never been an era that can give women such a broad and rich choice, which comes from my promotion, self-realization and self-transcendence. In some fields and industries, women even have more opportunities and gain more respect than men. "

But the inherent prejudice is like a label that is difficult to tear. Even if it is shoveled off, it will still leave glue marks in people’s hearts.

Yang Feifei, who has become the director of the service center, will still be questioned by new users: "Can girls fix their mobile phones?"

Yang Xiaoxue, who has excellent customer service team performance, will still be questioned: "It is not difficult for girls to do customer service well, right?"

Zhang Wenyun, who successfully built an OPPO service expert group and led a 40-member team, still could not escape being asked: "How should women balance their career and family?"

How do women break through the inner and outer walls, tear off the label and shovel off the glue mark at the same time? Today’s heroes-Yang Feifei, Zhang Wenyun and Yang Xiaoxue-use their personal experiences to tell how women try their best to win more respect and possibilities for themselves.

Yang Feifei never thought that she, who studied business administration, would one day become an expert in repairing mobile phones. Initially, Yang Feifei was the front desk of a service center, acting as the "mouth" of the repairman outside the closed mobile phone repair room, and reassuring users with professional communication.

In order to do this "reassurance", Yang Feifei has made great efforts. She humbly asked the maintenance master, and every time she met a question that she couldn’t answer, she got to the bottom of it. The more you learn, the more possibilities you naturally look forward to.

In 2016, OPPO service was upgraded, and the service center was upgraded from closed maintenance in the past to transparent maintenance. In the past, users could not see the process of mobile phone maintenance, which inevitably led to questions and worries. After the transparent maintenance upgrade, users can not only see the engineer’s maintenance face to face, but also ask face to face; Spare parts replaced during maintenance can also be queried through official channels to avoid users’ worries about surcharges and arbitrary charges.

As a result, Yang Feifei’s front desk work was weakened, and she had to find a new way out. Just at that time, the service center maintenance master was understaffed. Yang Feifei thought, since he can be an engineer’s "mouth", why can’t he be an engineer?

But the transition from front desk service to maintenance engineer is far more difficult than Yang Feifei imagined. First of all, I got the qualification certificate, and persistent Feifei got the qualification of junior engineer and moved on to senior engineer. If you want to get a certificate, you have to take the written test, interview and practical operation. As long as there is one unqualified item, you can’t get the certificate, and the passing rate of senior engineers is less than 20%.

After putting the children to sleep at 10 o’clock every night, Yang Feifei began to recite and take notes, and his life was more fulfilling than the college entrance examination. In this way, she abruptly "chewed" the senior engineer qualification certificate.

However, this is only the first level. In addition to professional skills, facing the transparent maintenance of users, courage is a compulsory course. At first, Yang Feifei didn’t dare to repair in front of users. She felt that being watched, the screw would break through the inner screen in the next second. In order to practice her courage, she asked her colleagues to act as users and stare at herself. At first, hand shaking was inevitable, but with more practice and familiarity, you can cope with it.

In the past, users came to the service center to repair their mobile phones, preferring to wait for an afternoon with a male maintenance engineer rather than looking for a "female teacher" like Yang Feifei to repair them. However, the experience of being rejected and left out again and again did not dispel Yang Feifei’s enthusiasm. She said: "No matter whether the user trusts me when he comes, I will definitely make him satisfied when he leaves." Her skill and sincerity touched every user who came to repair it. Now, users who are familiar with the OPPO Service Center in Linhai will directly call Yang Feifei.

Today, she is the director of the OPPO Service Center in Linhai City. In 2022, Yang Feifei’s service center scored full marks in many monthly assessments.

Occupation is gender-neutral. Yang Feifei proved this statement with his own actions. The position of maintenance engineer, boys can do it, girls can do it, even better. Influenced by her, Yang Feifei’s son is also particularly interested in digital products. When his mother is repairing, he watches quietly, and the seeds of technology are quietly planted in the children’s hearts.

This is the way for Yang Feifei to change. She turned "dare not think" into "possibility".

Zhang Wenyun, who is also a mother, also worried after her second child returned to the workplace. Is she unable to keep up with the pace of the company?

Zhang Wenyun, who came to OPPO after graduating from college, is in her 11th year in the company. From the grass-roots level to business operation to team management, she has grown from a young freshman to a unique team core backbone, and her growth is inseparable from the rapid development of the company. However, when she came back after giving birth to a second child, she found that both the adjustment of the company’s organizational structure and the impact of new colleagues, new competition and new perspectives made her feel stressed.

At the same time, she gradually realized that in the past, in the core business, the company was also developing at a high speed and could continuously prove its value; But if the business is no longer the core, do you still have the confidence to play your own value? It can be said that she has come smoothly from the newcomers in the workplace and received a lot of support and help. When she becomes an old employee of the company, can she also sum up experience and help more young people to avoid detours and become a light for others? Zhang Wenyun seems to have found the breakthrough point of career bottleneck.

In 2020, OPPO pushed the NPS project. As the first project member, Zhang Wenyun found his initial intention to enter the OPPO service. No matter how big the company is and how much business is laid, users are still the foundation and foundation of service.

She went to the front line, thought of the front, stood from the user’s point of view and listened to the user’s voice at close range. Although "land reclamation" is hard, but watching the business continue to open up more possibilities, users continue to praise, Zhang Wenyun once again found the head of work and his own value.

Zhang Wenyun and Yang Feifei are wives and mothers, but these roles do not prevent them from becoming independent experts in the workplace. They have broken through the two "heart walls" of women’s workplace, which are blocked by external prejudices and bound by internal self.

The real strength of women is that they no longer set limits on themselves and live a wonderful life every day. Because life is like a play, if it is a play, there will be calm waves, and there will be climaxes, so you don’t have to care about other people’s comments. Take root down, grow up, and live a new height on this limited life road.

"The work of telephone customer service is indeed more difficult than expected." Yang Xiaoxue went through the three-certificate examination and a month-long training before he successfully took up his post. However, she didn’t fully adapt to the customer service work at first, especially when communicating with strangers. Her hands were shaking at the first connection, but Yang Xiaoxue’s personality created her strong personality. Since she chose it, she must stick to it.

As a customer service, helping users to deal with problems online requires very strong problem positioning and emotional appeasement. Compared with offline services that can see problems face to face, online customer service can only speculate and locate user problems through user descriptions. At the same time, some users often come with emotions because the problems are not solved. Calm down the user’s emotions first, and then solve the problem, which has become the daily life of Yang Xiaoxue’s online customer service.

For Yang Xiaoxue, it is not only necessary to help users solve problems, but also to bring users a sense of security.

Especially for the elderly whose children are not around, customer service is often the only way to solve their mobile phone problems. On one occasion, Yang Xiaoxue received a special call for help. The other party was an illiterate old man, and his children were not around, so there was no way to help him operate. Yang Xiaoxue found an identical mobile phone, operating and answering. Although the service time of this call is several times that of other calls, it can effectively solve the problem for the elderly, which makes her feel very fulfilled and finds the meaning of customer service.

Yang Xiaoxue’s customer service work is not always smooth sailing. Many girls who came in with her at the same time left because of the pressure, which sometimes comes from harassing calls late at night. Sometimes a bad review requires 30 favorable reviews to pull back the assessment pressure; Sometimes it is a return visit that is not done in place, and it is complained by users …

But the idea of "leaving" never appeared in Yang Xiaoxue’s mind. In her words, "I am competing with myself". From the former "social fear sprouting new" to today’s "among the best", Yang Xiaoxue gave himself a more independent confidence with excellent strength.

Zhang Wenyun is also "competing with himself".

In 2021, the Find X3 series, a high-end product of OPPO, went on the market, and the OPPO service also upgraded the user service system. It is necessary to build a customer service team completely different from the traditional customer service from 0 to 1-"service expert group".

Zhang Wenyun volunteered. For her, the service expert group is another decision to be close to users and return to the original heart.Since it is the right way, why hesitate?

But everything starts from zero, and what role, positioning and resources the service expert group needs, Zhang Wenyun is completely groping across the river. In the expert group training system, it is required to go through more than two months of in-depth training from entry to formal employment in order to master systematic professional knowledge and service skills. However, due to lack of experience, recruitment, training and operation management have not been taken into account, and the team mobility is very high, and the business indicators are not up to standard.

In the first three months, Zhang Wenyun experienced a "dark moment" in the past 10 years. Brand-new challenges, brand-new work content, Zhang Wenyun dare not stop at the same place, because stopping will definitely fail.

Once people compete with themselves, the hardest thing to say is to give up. Zhang Wenyun survived those three months and gradually found a way. Both training and management were gradually on the right track, and the team gradually stabilized.

The "service expert group" is different from the general customer service. The team adheres to the concept of thinking more about users and taking one step further, and actively provides appointment services when users need it; Provide diversified tutorials for users who have difficult problems with their computers; Understand the real pain points of users, treat users as friends, and be anxious for users … ……OPPO service has achieved the ultimate in innovation and service upgrade.

Talking about family issues, Zhang Wenyun also said frankly: "Work and family cannot be completely balanced. If you invest more in your work, you will always pay less for your family." Fortunately, her parents and husband are very supportive of her work, and her family has become the most stable "rear area" when she is in the forefront of the workplace.

Wen-yun zhang also said:"The balance between family and career should not only torture women. Both men and women will face the same problem, but everyone defaults that women should pay more for their families. "

Nowadays, Zhang Wenyun and Yang Xiaoxue are struggling to grow towards their desired goals. In the days when they are sailing against the current, they take root hard. When riding the wind and waves, it will grow up again. They use tenacity and indomitable spirit to interpret the meaning of not giving up, break through difficulties again and again and win for themselves.

For OPPO services, a person’s role is not only related to themselves.

Every hotline customer service and maintenance engineer has undergone strict screening and professional training; For outstanding talents, OPPO also provides them with growth and promotion channels. They not only live as light themselves, but also become the light of users and teams.

In traditional values, women are often associated with "weakness" and "meekness". Another example is the trouble of Yang Feifei and Zhang Wenyun-people will only say that gentleness is the advantage of women, but they often ignore that they can also play their roles through technical strength and leadership. This is their former cocoon house.

Now, they are rushing out of the cocoon house and turning into butterflies.

Their growth is also closely related to the growth of OPPO services.

In 2008, OPPO service had its first service center in Beijing;

In 2009, the service hotline opened 7 * 24 hours online;

In 2016, closed maintenance was upgraded to transparent maintenance. In the same year, the service of sending and repairing was launched, which brought more convenient service and experience to users;

In 2017, a one-hour quick repair service was launched;

In 2018, on-site maintenance was launched;

In 2019, O School was launched to learn to play computer games with enthusiasts.

In 2021, the service expert group was established.

In 2022, with the Find N2 series, the screen breakage protection products of 1V1 exclusive service housekeeper and internal and external screens were launched.

Every change brings together excellent female strength; Every progress is a two-way trip between OPPO services and partners.

For women, it is not only Women’s Day that they should be respected and applauded, and it is worth celebrating. Every day when we explore the possibility of women’s development, every progress is worth remembering.

Finally, at the end of Fang Qi’s words, she said, "Why does a girl fight so hard? Because life won’t look at you as a girl, so go easy on her. You see that we are short, but we can’t see our inner strength; You know that we are weak in appearance, but I don’t know that we are stronger than anyone else. "

Every time we watch a big show or street shoot, many people will send out such feelings as "too fashionable, can you wear it in life?" and "Oh, I can’t control it."

But there is a saying in the fashion world: the simpler the more advanced, perhaps knowing this truth. In this year’s street shooting of Paris fashion models, we can find that their clothes have changed a lot, and they are no longer fancy and incomprehensible, but more classic.

For example, a classic white shirt is basically a must-have item in everyone’s wardrobe, and no matter who you wear it, it can show a different taste.

Besides, there are many fashions worth trying and choosing. The most important thing is that we can draw many matching conclusions from the street shooting of models.

Classic jeans danpin

Among many fashions, the most classic one is denim. Although the times are constantly changing and the fashionable items in the fashion circle are endless, the status of denim fashion circle cannot be replaced by other items.

This is enough to show that classic denim fashion is definitely worth choosing and trying. For example, some daily wear can’t be separated from classic denim fashion.

For women who love beauty, in hot summer, they can choose denim dress to help themselves and build a good temperament. This skirt is simple in style, but it has obvious age-reducing effect. Older women will look younger if they wear it.

Loose t-shirt

Perhaps in most people’s minds, they will think that the fashions selected by the models in Fashion Week are all full of design sense.

But if we really look at their street shooting, we will find that the items they wear are very ordinary daily items, such as loose T-shirts.

No matter who wears this kind of single product, it can present a good temperament. It is a kind of fashion regardless of age and gender, with higher plasticity and stronger practicability, which is worth choosing and trying.

Folding element fashion

For these models in Fashion Week, they don’t just choose the basic fashion in their daily life, but also try the fashion with bright spots.

For example, the fashion with pleated elements has distinctive styles and can show certain psychology, which can make ordinary wear more interesting.

For example, the black jumpsuit with pleated design is relatively more everyday, but it does not lose its bright spot and can make the style look fashionable and individual.

Simple dress

Advanced and decent style is worth pursuing and trying. From the street shooting of Paris Fashion Week, models prefer simple and fashionable skirts, such as black straight skirt with suspenders. This kind of skirt is beautiful and advanced, and it also has a different temperament.

Basic vest

In the hot summer, it is natural to have a vest. With a wide-leg pants, you can show the atmospheric style and make your temperament outstanding enough.

In daily life, matching classic jeans with a vest shows a different good temperament. If your temperament is ordinary, trying this matching method can quickly enhance the sense of fashion.

You can choose a more personalized vest, such as a plaid vest with brown pants. This style is more retro and fashionable, which can make your temperament more outstanding.

For many women, once in summer, they may not know what kind of style to create. They can choose classic items or other items to make their styles more diverse and learn the collocation methods of supermodels, which can improve their temperament.

Original text, pictures from the network, if there is any infringement, please contact to delete.

Liang Junqi and Ma Doucheng

Football originated in China. During the Spring and Autumn Period and the Warring States Period, "Cuju" or "Collapse Ju" appeared. The earliest statement can be found in Qi Ce, the Warring States Policy: "Being rich is very blessed and real …… it collapses". In the Han Dynasty, cuju got a greater development due to the prosperity of social economy, which was almost empty, and cuju became the main sports activity of the court. Modern football originated in Scotland, and since it was introduced to China at the end of 19th century, it has been widely welcomed by Chinese people with its unique charm. Li Huitang, a player who was active in modern China football, was once rated as one of the "top five ball kings in the world" by an authoritative magazine in the Federal Republic of Germany. However, as football has become one of the most popular sports in China, the development of football in China has been ill-fated and has failed to live up to the support and love of Chinese people. Exploring the development history of football in China and putting forward targeted opinions and suggestions have certain reference significance for promoting the development of football in China.

1. Shanghai has become the birthplace of modern football in China.

When it comes to modern football in China, we can’t help but mention Shanghai. As the earliest gateway city to open concession in modern China, Shanghai was inhabited by westerners, with numerous church organizations, and was deeply influenced by the west in all aspects of social life. Therefore, it became one of the main windows for modern China to introduce western things, including sports, and was once known as "the cradle of China football" and "the important football town in the Far East", just after Hongkong. It can be said that Shanghai is the birthplace of modern football in China and the cradle of the development of modern football in China.

In 1848, when the Cambridge Rules, the first written rule of football, was born, Shanghai, known as the "ten-mile foreign field", was also influenced by missionary schools, which opened a new era of modern competitive sports in China. In November 1867, Shanghai Westerners established a football association, also called a football club, and formulated some football rules. Later, according to their respective units, they gradually split into different teams, such as navy football club, police football club and so on. However, Shanghai Football Club still undertakes the responsibility of leading and organizing all the western football clubs in Shanghai. At the end of 19th century, football was included in the teaching content of Westernization schools and missionary schools.

In 1895, St. John’s College established the first all-face of china football team in Shanghai. Although I dare not say that this is the first football team in China, it is also one of the early modern football teams in China, and it is known as the "St. John’s Braid Army". Shortly thereafter, Shanghai Nanyang College also set up its own football team. In 1902, the two schools imitated the football team competition between Oxford and Cambridge, and began to hold a series of competitions that could be recorded in the history of China. As a result, football became a popular sport in various famous universities in Shanghai at that time, and even major middle schools such as the famous Xuhui College became "trendsetters" in this "new sport".

In 1902, the Shanghai Football Association was founded (referred to as "Western Union") and began to hold the Scooter Cup. As the most influential football match in Shanghai that year, participants in the Scooter Cup are not allowed to have China teams or face of china. To this end, Shanghai students and the people jointly established the East China Inter-school Football League, in which soccer teams from eight schools participated. In order to fight against the Western Union, the All-China Sports Association was established in 1924, with Zhang Boling as the chairman and Wang Zhengting as the honorary president. In the same year, the Chinese Football Federation was established in Shanghai, which was a milestone in the development of modern Chinese football. Since then, with the holding of the national sports meeting and the national sub-regional football match, it indicates that football has gained extensive attention and gradually spread throughout the country.

Second, modern football in China went from glory to decline.

Football is an emotional sustenance and a historical inheritance. A philosopher once said: There are only two common languages of human beings, one is music and the other is football! As the "world’s first sport", football is very popular all over the world. Especially in some European and American countries, the level of football is relatively high, and the development of football and football industry is relatively mature. But little known is that the popularity of football in modern China is not inferior to that of today, and it represents the highest level in Asia at that time.

On the history of modern football development in China, Li Huitang is an unavoidable figure. In 1922, at the age of 17, Li Huitang was selected as the main striker of South China Team, the most famous football team in Hong Kong. In 1925, Li Huitang was invited to Shanghai to prepare for the Shanghai Lehua Football Team. In 1927, he led the team to win three championships, namely, the first-class tournament held by the Western Federation and the first-class tournament held by the Chinese Football Federation. Although they didn’t win the Scooter Cup, Li Huitang and Lehua football have already become the symbols of China football. In the 1920s, there was a saying in China: "It’s up to Mei Lanfang to watch the play and Li Huitang to watch the ball." In old China, it is really extraordinary that a football star can be compared with the name of Mei Lanfang, a master of Peking Opera. He won the title of "Asian Ball King" with tenacious struggle and superb skills. In 1976, an authoritative football magazine in the Federal Republic of Germany organized a selection campaign, and Li Huitang was named "the top five soccer kings in the world" along with Brazil Pele, England Matthews, Spain Stifano and Hungarian Serbs.

In 1924, the Football Association of the Republic of China was established, and China football was truly systematized and institutionalized. For the first time, a regular team representing the country’s foreign wars appeared. In 1924, it was also regarded as the founding year by the national football team, marking the beginning of football in China and becoming a standardized competition in China. Joining FIFA in 1931 also confirmed the recognition of China football by the international community. At that time, China football began to enter the "golden age" of strong development in Asia. Together with Li Huitang, the first groundbreaking pioneers emerged. From 1915 to 1934, China won nine consecutive championships in the Far East Games, and was shortlisted for the Olympic Games twice in 1936 and 1948. At this time, China football is a well-deserved overlord in Asia. Later, due to political and other reasons, there was a vacuum in the whole world football, and China football was no exception.

After the founding of New China, the China Football Association was established in 1955. After failing to hit the 1958 World Cup finals, it withdrew from FIFA. Then came the ten-year Cultural Revolution, when football was banned. After the reform and opening up, he rejoined FIFA in 1979. Since then, China failed in the 1982 World Cup finals. This is the first time that China’s football has been closed for a long time, and it has hit the World Cup qualifying right since it returned to FIFA. In essence, it is the beginning of the modern history of China’s football. Since 1976, China team has participated in the Asian Cup for nine times in a row, and reached the finals twice in 1984 and 2004, but both of them came back with a grudge. Their debut in the first World Cup was the 2002 World Cup in Korea and Japan, but they lost all three games and conceded 9 goals without scoring a goal.

1992 was the first year of football professionalization in China. The "Hongshankou Conference" held in June, 1992 was hailed as the Zunyi Conference of China Football. The conference decided to take professionalization as the breakthrough of football reform, and it was also supported by national leaders. In 1994, the first League A began, and China Football Year officially entered the professional road. After the end of the 2003 season, League A and League B were transformed into the first-class football leagues in chinese super league and China. Entering the 2002 China-Japan World Cup finals was the heyday of Japanese football. Since then, the achievements of the "National Brand" team have been lackluster, but Evergrande Football Club won the AFC Champions League twice in 2013 and 2015 respectively, saving some face for China football.

Revitalizing and developing football is the ardent expectation of the whole country, which is related to the physical and mental health of the masses and the cultivation of excellent culture, and is of great positive significance for building a sports power, promoting economic and social development and realizing the great rejuvenation of the Chinese nation. On March 16th, 2015, the highly anticipated Overall Plan for Football Reform and Development in China (hereinafter referred to as the Plan) was officially announced. As a programmatic document of China’s football reform and development, there are 50 reform measures in the plan, which can be called the most important reform in the history of new China football in terms of content and scale. It also means that China’s football reform has entered a "deep water area", and the future reform road has attracted more attention. In April 2016, the Medium-and Long-term Development Plan of China Football (2016-2050) (hereinafter referred to as the Plan) was issued. The plan is divided into three periods: short-term, medium-term and long-term. In the near future, it is necessary to achieve the development goal of ensuring basic, strengthening grassroots and laying a foundation; In the medium term, it will achieve the development goal that China football is more dynamic, more energetic and more influential, and ranks among the top teams in the world; In the long run, it is necessary to achieve the goal of being a first-class football power, and China’s football will achieve all-round development.

If the Plan is the "program" of football reform and development in China and the Plan is the "goal" of football reform and development in China, the future development of football in China will usher in a clearer timetable and a clearer road map.

Third, it is a long way to go to realize the revitalization of football in China

Since China football has been concerned by the public, tragedy and tragedy have become synonymous with them. China men’s soccer team took part in international competitions and capsized several times at the last minute, and performed a series of "black three minutes", which seemed to be an insurmountable psychological barrier for the China team. "5.19 tragedy", "Irbid tragedy", "Golden State tragedy", Yangcheng tragedy, borhani’s humiliation, World Cup tragedy … have impacted the fragile hearts of China fans again and again. "If you are not happy, just watch the national football game!" "If you want to be in a bad mood, go and see the Super League!" ….. netizens commented like this.

Of the three big balls, only football was invented by China. At present, China men’s soccer team can only be regarded as a third-rate team in the world and a second-rate team in Asia. China is the birthplace of football, and now China’s backward football achievements and status are not commensurate with the status of the birthplace of football and China’s status as a big country in the world. Popularize football on a large scale, greatly improve the level of football, and make China a world football power, so as to match the historical and realistic status of this birthplace.

一是加强青训体系建设。良好的青训体系是足球人才的最根本的来源。在欧洲乃至世界足坛，几乎每一家球队都非常看重自家的青训营，比如巴萨拉玛西亚青训营、阿贾克斯青训营、曼彻斯特联青训营、拜仁慕尼黑青训营等，培养和出产了大批享誉世界的足坛巨星。曾经，支撑着中国足球的是举国体制的培养训练模式，为中国足球输送了不少人才。但2004年之后，足协把青训的任务交给了市场，原有青训体系崩塌，多年来青训的进展发展缓慢，甚至原地踏步，甚至不断倒退。实现中国足球腾飞的梦想，就要牢记习近平总书记对校园足球及中国足球发展的殷切希望，牢记立德树人、全面发展的核心目标，进一步完善校园足球制度体系和治理体系，探索和建立一个符合我国国情和特色的青训体系，为中国足球的腾飞壮骨强筋、固本培元。

The second is to popularize football for all. At present, there are less than 7,000 young players registered by China Football Association, accounting for 1.4% and 1% of Japanese 600,000 and Spanish 620,000 respectively. There are 8,000 registered professional players, and the quarterly shortage of football population seriously affects the development of football in China. Popularizing football by the whole people and increasing the football population base will naturally increase the number of outstanding players. It is necessary to actively integrate into the top-level design, conscientiously implement the requirements of the "Program" and "Planning", and provide strong support for vigorously popularizing social football. It is necessary to increase financial input, extensively carry out mass amateur football leagues, and drive social football events to go deep into the masses. It is necessary to promote the construction of venues, improve the utilization rate of campus football fields, further improve the hardware facilities of football venues, and provide a strong guarantee for the extensive development of social football. It is necessary to solve the defects in the management system, solve the problem of backward system and mechanism, separate management from office, de-administer, and overcome the tendency of "pseudo-professionalism".

Third, we must strengthen the construction of the league. By other’s faults, wise men correct their own. The experience of European and American football powers tells us that high-level leagues are the only way for football development. League is the foundation of football development in China. Players of our national team are selected, improved and grown in the league. The progress of the national team cannot be separated from the healthy development of the league, which is the basis for the survival and development of the national team. League standards should be in line with international standards, adhere to openness and innovation, and constantly absorb and learn from international advanced experience to transform and upgrade the league level. League organization should be more scientific, and club construction should be more standardized and healthier. It is necessary to increase the construction of professional league culture and professional ethics, improve the all-round and three-dimensional supervision system of the football industry, and resolutely prevent the recurrence of problems such as "fake gambling". It is necessary to adhere to the principle of "football starts with dolls", promote the development of youth training from "quantity" to "quality", effectively improve the club’s own hematopoietic function, realize a virtuous circle and long-term sustainable development, and train and transport outstanding talents for the national team. It is necessary to enhance the awareness of the overall situation, jointly build a national team that can recruit good fighters and have a good style of work, and strive to achieve results that satisfy the broad masses of the people.

(Liang Qiqi, School of History, Qingdao University; Professor Ma Doucheng, School of History, Qingdao University)

Thanks to the brothers’ long-term support and trust, this number insists on sending a public recommendation every day, and hopes to lead the brothers to make 2023 prosperous! Your forwarding and sharing are the driving force for my continuous innovation and research!

003Rasmus VS Atletico Madrid

In the past, las palmas played against Atletico Madrid for nearly 10 times, and achieved 1 win and 9 losses, and his past performance was obviously at a disadvantage. In terms of recent situation, las palmas’s recent performance is acceptable, and the team has won 2 consecutive victories; However, Atletico Madrid’s recent state is relatively stable. Although it has fought on two fronts, it has achieved good results. Las palmas beat Manakol 3-0 in the last round and won two consecutive victories, in good shape. The team has a strong offensive ability, scoring only 9 goals in the past 5 rounds, but the defensive quality has improved, losing 4 goals in the past 5 rounds. This season, it has achieved 4 wins, 2 draws and 5 losses, ranking 10th in the league. Sandro ramirez, Fabio Gonzá lez and others were plagued by injuries or missed the game. It must be difficult for this field to face the former bitter Atletico Madrid.

Atletico Madrid beat Aravis 2-1 in the last round, and the team’s morale is like a rainbow. So far this season, it has achieved 8 wins, 1 draw and 1 loss, and its performance is excellent, ranking third in the league. Comprehensive analysis: Atletico Madrid has recently won six consecutive victories, averaging two goals per game, and the offensive end is full of firepower. They have won 9 of the last 10 games against las palmas, and they have an overwhelming advantage. In this game, Atletico Madrid is highly likely to continue the momentum of victory.

Direction: main and negative

Score: 0-2/1-3

Number of goals: 23 goals

002Lecce city VS Leeds United

Optimistic: Shengping

Age: 20 11 21

Total goal: 2.3 goals

004Paris Saint-Germain VS Montpellier

Optimistic: win/let win the game and make it even.

Age: 20 30 31

Total goal: 3.4 goals

005Porto VS Lille, esto

Be optimistic: win/let win

Age: 30 31 41

Total goal: 4.5 goals