Hyundai Motor： ＂Hydrogenation＂ for ＂Double Carbon＂
Beijing, March 20 (Reporter Jiang Peng) Actively promote and implement the goal of "double carbon" and realize the green energy revolution is still the focus of the "two sessions" in 2024. The Report on the Work of the State Council Government in 2024 proposes to promote the green transformation of industrial structure, energy structure, transportation structure and urban and rural construction and development. Implement the strategy of comprehensive conservation, further promote the energy revolution, control the consumption of fossil energy, and accelerate the construction of a new energy system.
As a key area to achieve the goal of "double carbon", the automobile industry has always been one of the keys to the green transformation of practical industries. During the "two sessions" in 2024, representatives of the automobile industry made suggestions and suggestions on reaching the standard of "double carbon", including suggesting the establishment of a unified product carbon footprint management system for the automobile industry and exploring the establishment of an all-solid-state battery standard system.
In recent years, new energy vehicles have become an important carrier and key implementation of "double carbon" standards. In addition to electrification, hydrogen energy has also received attention.
As early as March 23, 2022, the National Development and Reform Commission and the National Energy Administration jointly issued the Medium-and Long-Term Plan for the Development of Hydrogen Energy Industry (2021-2035) (hereinafter referred to as the Plan), which clarified the energy properties of hydrogen and made it an integral part of the future national energy system, giving full play to the clean and low-carbon characteristics of hydrogen energy, and promoting the green and low-carbon transformation of energy-consuming terminals such as transportation and industry and industries with high energy consumption and high emissions.
This made Hyundai Motor Group, which ranked the top three in the world in sales for two consecutive years, smell the opportunity.
Three characteristics
The development of hydrogen energy in modern automobiles has three main characteristics.
The first is that the planning and layout are early and the products are mature in commercialization. As early as 1998, Hyundai Motor set up a fuel cell development department, and in 1999, Hyundai Motor cooperated with project mercury to develop hydrogen fuel vehicles.
In 2000, Hyundai Motor started Polaris project in conjunction with G7 project of South Korean government, and began to independently develop hydrogen fuel cell vehicle system. In the same year, Hyundai Motor introduced the first hydrogen-fueled vehicle product, Santa Fe FCEV, which became the first hydrogen fuel cell vehicle in Korea.
In 2005, Hyundai Motor brought the first fuel cell bus in the field of commercial vehicles, realizing "taking business at the same time" and promoting the development of hydrogen energy.
In 2013, Hyundai Motor released the world’s first mass-produced hydrogen fuel cell vehicle IX35FCEV; In 2018, NEXO, a modern new generation of hydrogen fuel cell SUV, came out …
Up to now, Hyundai Motor has established bases in South Korea, Europe, the United States, etc., not only launching a series of hydrogen fuel vehicle products, but also establishing a complete hydrogen fuel cell energy system, owning the exclusive brand HTWO of hydrogen fuel cell system, which has certain advantages in technology and scale.
This is also the second feature.
For example, NEXO launched in 2018 is equipped with the newly developed new generation fuel cell system. Compared with ix35 FCEV, NEXO has a 25% acceleration capability, greater torque and a 40% cruising range. Under NEDC standards, the cruising range under comprehensive working conditions exceeds 800 kilometers.
(Photo courtesy of the manufacturer, issued by Yangguang. com)
It has also been recognized by the market. After listing, it has successively surpassed Toyota Mirai and Honda Clarity to become the best-selling hydrogen fuel passenger car. As of October 2023, the cumulative sales volume of NEXO in the world exceeded 37,000.
In the field of commercial vehicles, including South Korea, Switzerland and the United States, Hyundai Motor has put hydrogen fuel cell heavy trucks into operation.
It is precisely because of the leading technology and deep accumulation that Hyundai Motor no longer meets the need to produce fuel cell vehicles limited to travel, but tries to provide a complete intelligent mobile travel solution, which has become the third feature of Hyundai Motor’s development of hydrogen energy.
In the field of transportation, modern automobile hydrogen energy automobile products have achieved "heaven and earth". In the field of automobile, apart from ordinary consumers’ travel, Hyundai Motor brings the solution of hydrogen unmanned transport vehicle in the fields of port transportation and logistics.
In the air field, in May 2022, Hyundai Motor announced the multi-rotor UAV "Project N" based on the development of hydrogen fuel cell system for research and development.
In terms of infrastructure, Hyundai Motor previewed the modern automobile hydrogen fuel cell power generation system as early as 2019, which can be used as a charging infrastructure to charge two electric racing cars at the same time; On September 7, 2021, Hyundai Motor Group’s hydrogen day conference showed mobile hydrogen refueling station facilities and emergency rescue vehicles.
In addition, in 2017, Hyundai Motor released the design scheme of a new generation of fuel cell vehicles, and started to operate the hydrogen energy project "Hydrogen Energy Residence" located in Yeouido, Hanjiang Park, South Korea, and further expanded the use scenario to residential buildings to promote the construction of a "hydrogen energy society".
According to the plan, Hyundai Motor will take the lead in becoming the first automobile manufacturer in the world to equip all its commercial vehicles with hydrogen fuel cell systems in 2028. By 2030, it will aim to achieve the price of hydrogen fuel cell vehicles equivalent to that of pure electric vehicles, ensuring competitiveness in the price field.
Hyundai Motor Group proposes to popularize hydrogen energy in transportation and various fields by introducing new technologies by 2040, and to help build a global "hydrogen energy society" by 2040.
China market is indispensable.
Help "double carbon" reach the standard
According to the Plan, from the domestic perspective, China is the largest hydrogen producer in the world, with an annual hydrogen production of about 33 million tons, of which about 12 million tons meet the quality standards of industrial hydrogen, which has great potential in the supply of clean and low-carbon hydrogen energy.
Hydrogen energy is also strong in the automobile industry. Relevant statistics show that in 2023, China surpassed South Korea and the United States with 5,805 hydrogen fuel cell vehicles, becoming the largest single market for hydrogen vehicles in the world.
Strong demand, huge potential and the supporting role of "double carbon" make the prospect of hydrogen energy promising. However, how to accelerate the application demand of hydrogen in various fields, how to ensure the terminal use of hydrogen in infrastructure and accelerate the large-scale deployment of hydrogen to make it cost-competitive have become three major challenges for the commercialization of large-scale hydrogen energy industry.
With a complete set of hydrogen energy solutions, Hyundai Motor began to lay out the China market.
Actions are earlier than words. On the one hand, Hyundai Motor shows its technical strength and heritage through the introduction of automobile products, and seizes the automobile market.
In 2018, NEXO was brought to China Electric Vehicle committee of 100 Forum for display. In order to be closer to the consumption in China market and comply with the use regulations of China, Hyundai Motor brought the NEXO China version in November 2021, and obtained the license of Beijing New Energy Vehicle in April 2022, and gradually started the commercial trial operation.
It is reported that the new car has a maximum power of 161 horsepower (120kW) and a maximum torque of 395Nm. Under the condition of full hydrogen, the cruising range of CLTC-P is 550 kilometers, which can meet the needs of users for daily travel and self-driving travel, and at the same time it can be filled with the required hydrogen in 5 minutes.
On the other hand, the strategic layout is to establish the "HTWO Guangzhou" base. In December 2019, Hyundai Motor signed a memorandum of understanding with the Guangdong provincial government, and conducted site selection, market research and other processes to enter the hydrogen fuel cell market in China, and negotiated the detailed plan for establishing the factory. This is the background of the "HTWO Guangzhou" base.
(Photo courtesy of the manufacturer, issued by Yangguang. com)
In January 2021, Hyundai Motor established Hyundai Motor Hydrogen Fuel Cell System (Guangzhou) Co., Ltd., and announced the establishment of the first "HTWO Guangzhou" base established by Hyundai Motor Group in the world, which integrates R&D, production and sales of overseas hydrogen fuel cells.
Subsequently, on March 2nd, "HTWO Guangzhou" started construction and was completed on June 1st, 2023. The new base includes a hydrogen fuel cell system production plant, a research and development center and an innovation center, which keeps a leading position in scale and advanced technology introduction.
The base covers an area of over 200,000 square meters, and it is planned to produce 6,500 sets of hydrogen fuel cell systems annually. It is reported that this battery system has won the title of "Ward’s Top Ten Engines" and has the characteristics of modularization, simplification and light weight. The rated power of the system is 90kW, the storage temperature is-35-75 C, the working environment temperature is-30-45 C, and the power generation efficiency can reach over 64%.
According to the modern automobile plan, it will continue to actively participate in the demonstration operation of fuel cell vehicles mainly commercial vehicles in various ways, and will also provide the world-leading hydrogen fuel cell system for hydrogen fuel cell passenger cars in China, as well as ships, rail transit, power generation and other fields.
Based on this, Hyundai Motor has brought more scenarios of hydrogen energy solutions to the industry, such as strengthening cooperation with Guangzhou Hengyun Group and Guangzhou Wen Yuan Zhixing Technology Co., Ltd., accelerating the creation of the world’s first unmanned hydrogen energy vehicle demonstration zone, creating demand in the fields of engineering vehicles such as hydrogen fuel cell unmanned sanitation vehicles and network car, and cooperating to promote vehicle development, manufacturing, demonstration, promotion and operation;
For example, we will promote cooperation with Guangzhou Hengyun Group and Guangzhou Development Zone Transportation Investment Group, and carry out services such as providing hydrogen fuel cell car rental services to vehicle operating companies and terminal vehicle companies for the ecology of hydrogen energy industry, innovating supply chain breeding models and operating fields.
At present, the development of hydrogen energy is still in the stage of scene application exploration and industrial commercial promotion. Hyundai Motor has cooperated with the government and enterprises in China to provide different solutions for multi-scene and full-trip, so that the development of hydrogen energy can enter a deeper stage of industrial practice, and the Chinese plan is given, which plays a supporting role for the "double carbon" standard.
Xinhua News Agency： A year’s reform has allowed Chinese people to find their first love with football.
Xinhua news agency, Beijing, April 23 rd, sports radio is not spring. In the fifth round of the AFC Champions League, although the defending champion Guangzhou Evergrande went out ahead of schedule, Shanghai Shanghai and Shandong Luneng advanced ahead of schedule, and Jiangsu Suning’s hope of promotion still exists, and the grand occasion of three super league teams qualifying for the AFC Champions League may appear.
This is just the opposite of the long-standing bitterness: the boat of China football is often turned over in the nostalgia, anger and tears of Chinese people.
All this is based on making up your mind and making a thorough reform, which is also the inevitable choice for this boat to set sail again.
Change is happening! From March last year, the Overall Plan for the Reform and Development of Football in China (hereinafter referred to as the Plan) to April 11 this year, the Medium and Long-term Development Plan for Football in China (2016— "2050" (hereinafter referred to as "Planning"), China’s football reform has gone through a year, and Chinese people are delighted to find that the professional league is good-looking, the China Football Association is "decoupled" from the administration, the copyright of the event has been sold at sky-high prices, the women’s football team has returned to the Olympic Games after 8 years, and the men’s football team has entered the final round of the Asian preliminaries after 15 years … …
Rome can’t be built in a day, and China football can’t be built overnight. Although the one-year reform is short-lived, it is the "preface" of a big article. The foot correction that has been well started has been making continuous efforts for a long time, and it has begun to let the Chinese people see the hope of revitalizing football and start to find the feeling of "first love" with football!
New layout, new revolution
The year 2015 is the year of the new layout of China football and the start of a new revolution.
On February 27th, 2015, the 10th meeting of the Central Leading Group for Comprehensive Deepening Reform deliberated and adopted the Overall Plan for Football Reform and Development in China. It is the first time in the history of new China to formulate a programmatic document on national reform specifically for a single sport!
Behind the unprecedented attention, strength and determination of the central government to football reform is the horrible reality of football in China. When football has surpassed the sports category and played an increasingly important role in intercultural communication, national soft power and national gain, China football once became a dye vat of Chinese people’s scorn in the process of fake gambling, the national team’s repeated record of failure and the rapid shrinking of football population.
Reform is the only road to salvation, and it is also a road full of thorns. It is not easy to play a small football with 11 players. A strong football country needs a scientific management system, a strong youth training system and strong logistics support. Football is a small sparrow with all aspects, a microcosm of China society. The profound significance of its reform is not only a football or China sports.
Be brave after knowing shame! With the issuance of the "Program", an unprecedented and vigorous football reform curtain has been opened. The "Fifty Articles" include powerful measures in sports, education, finance and taxation, public services, etc., and open the knife to "hard bones"!
— — "No distinction between management and running, no distinction between government and enterprise" is the "culprit" that restricts the development of football in China. On August 17th, 2015, the Office of the Inter-Ministerial Joint Conference on Football Reform and Development in the State Council issued the Adjustment and Reform Plan of Chinese Football Association. In February 2016, the "Football Sports Management Center" was cancelled, and the China Football Association was "decoupled" from the State Sports General Administration and became an independent corporate body. The reform of local football associations also started, and Guangzhou Football Association took the lead in responding.
— — Some "century-old clubs" in Europe are very important for the healthy development of football, while it is not uncommon for clubs in China to be displaced and renamed and resold frequently, which seriously affects the stability of football foundation. After January 10th, 2016, China Football Association will no longer approve the transfer of clubs across registered associations. A "rooted" club will help to cultivate football culture and build a "century-old shop" of China Club.
— — Football should start with dolls. The Ministry of Education, together with the National Development and Reform Commission, the Ministry of Finance, the State Administration of Press, Publication, Radio, Film and Television, the General Administration of Sports, the Central Committee of the Communist Youth League and other departments, established the "National Youth Campus Football Work Leading Group". In July 2015, the Ministry of Education and other six departments issued the "Implementation Opinions on Accelerating the Development of Youth Campus Football", taking the development of campus football as an important measure to cultivate people. In 2015, a total of 8,627 characteristic schools and 38 pilot counties and districts of campus football were selected. At present, there are 16,186 national, provincial, city and county campus football schools.
— — The broadcast fee is the main income source of professional leagues in many countries, and the long-term ineffective protection of the copyright of the games has also led to the lack of stable income and serious losses of professional clubs. In the 2015 Super League copyright bidding, Sports Olympic Power (Beijing) Sports Communication Co., Ltd. won the all-media copyright for the next five years for 8 billion yuan, which was a key step in the professional development of the league.
At the same time, the training of coaches and referees has been further strengthened. In July 2015, Chengdu Institute of Physical Education established a football department, and amateur football leagues across the country were in full swing. China Football Association formed eight permanent national teams and strengthened the echelon construction of national teams … …
Cai Zhenhua, deputy director of the State Sports General Administration and chairman of the China Football Association, said: "In 2015, 24 major tasks were completed in just four or five months. And ‘ Complete ’ More refers to taking the first step, not to say that the entire reform plan has been completed, because the reform is on the road, and it is necessary to continuously refine and deepen and finally solve the problem. "
"positive energy" and "going up"
Over the past year since the introduction of the Foot Reform Program, the China Football Association and relevant departments have made efforts in 26 tasks and 82 tasks a year, and achieved six major results, including the major move of "delisting" the Foot Management Center and decoupling the Football Association. The men’s and women’s soccer national teams, which represent the highest level of football in China, entered the Asian Top 12 World Cup preliminaries and the Rio Olympic Games, respectively, thus boosting the public opinion environment of the whole industry and presenting a rare "positive energy atmosphere".
Among them, the reform progress that can be regarded as a milestone in the history of sports in China is the "delisting" of the Football Management Center of the State Sports General Administration in February this year. This means that the Football Association is basically decoupled from the General Administration, and the organizational structure of "two brands and one team" has become a historical term. For a long time, the management of the Football Association has been criticized for not distinguishing between politics, society and management. A series of problems, such as "amateurs leading experts", have become obstacles to the development of football in China. However, after the decoupling, the management system of China Football Association has been initially straightened out, and it has autonomy in personnel recruitment, salary system, foreign affairs visits, financial and market development, and the selection of coaches for national teams. It is expected to make steady progress towards a professional, professional and international management model. Although there are inevitably entanglements in personnel and other aspects, this general direction cannot be denied.
With the adjustment and reform of management institutions, the "policy spring breeze" of the foot reform program has also driven the industry and market to prosper. Under the way of public bidding, Sports Olympic Power purchased the all-media copyright of Super League from 2016 to 2020 for 8 billion yuan, which broke the long-standing monopoly of broadcasting rights and alleviated the problem of low broadcasting fee income that affected the survival of the club. This "brush screen" has brought good news to the headlines, and also brought a golden opportunity for the development of the league. For a time, the enthusiasm for capital to enter the football field was unprecedentedly high. On the one hand, it invested heavily in signings at the club level, and the winter transfer fee of the Super League was the largest in the world, which "shocked" the world football, and also initially improved the appreciation of the league and greatly increased its influence; On the other hand, the development of league business and "internet plus" have promoted the rapid development of football industry, and new industrial formats such as game data and mobile APP have emerged.
In the excellent environment of China football "going up" as a whole, "Planning" came into being at the right time. As the first blueprint with a clear timetable in the history of football in China, the plan shows the courage to take responsibility. With the three-stage goals and tasks of 35 years, the "tomorrow of China football" is no longer out of reach, and it also brings policy guarantee for the sustainable and healthy development of the whole industry.
It is quite encouraging that before the release of the plan, the men’s football team entered the final round of the Asian preliminaries after 15 years, and the women’s football team returned to the Olympics after 8 years. The insiders believe that although the two teams’ qualifying seems to have luck, there is still a strong guarantee and promotion of "full reform bonus" behind it, which can be called a manifestation of "working together and helping each other in the same boat".
In addition to these remarkable achievements, there are many "big moves" with obvious results in the first year of foot reform — — The "window" of the club’s transfer in different places was permanently closed, and the overall phenomenon of unpaid wages was reduced by 80%; Campus football has developed rapidly, with 8,627 characteristic schools, 38 pilot counties (districts) and 3 comprehensive reform pilot areas selected to train 8,000 football teachers. With the steady progress of local football reform, Guangzhou Football Association has been decoupled from Guangzhou Sports Bureau … …
These advances have highlighted the efficiency of the concerted efforts of all parties in the year of foot reform, and also brought confidence and determination to resolutely push forward the 37 tasks and 105 tasks to be carried out in the year of foot reform deepening in 2016, as well as "gnawing" the "hard bones" in Cai Zhenhua’s mouth.
Strive for success for a long time.
"Planning" has outlined the development path of China football for 35 years.
For a long time, China football has a long way to go, but looking forward to the future, China football people are full of confidence.
There are long-term, mid-range and close-range, as well as goals, methods and processes. This is an exciting timetable and a bright road map.
According to the Plan, the following objectives should be achieved during the Thirteenth Five-Year Plan period, that is, before 2020.
Football population: The number of primary and secondary school students who regularly participate in football in China exceeds 30 million, the number of people who regularly participate in football in the whole society exceeds 30 million, and the number of football venues in China exceeds 70,000.
Professional football: cultivate 2-3 first-class and world-famous football clubs in Asia.
Social football: 50 cities have established a graded urban amateur football system, and 100 cities have established an urban amateur football cup system.
Finance and finance, planning and land, taxes and fees and prices, talents and employment, organization, implementation and monitoring and evaluation … … This series of supporting policies is to support and guarantee.
Of course, all these depend on the follow-up and cooperation of various departments at the social management level in China, the solid promotion of regional supporting policies, and the continuous promotion of the reform of the football management system in China. It is even more necessary for every footballer to regard this as a great career for his life, and to overcome difficulties and forge ahead.
All these will lay a solid foundation for us to strive to achieve the development goal of becoming a top team in the world in 2030.
It is a long-cherished dream of China footballers to become a top team in the world. We have 15 years to fight for it. Children who use football as a toy now will become the leading role of China football in the center of the world stage in 15 years.
Behind the "winning eleven", there are relatively sound campus football, social football and professional football systems, active market players, and a considerable football industry and sports industry.
… …
All persistence will eventually pay off.
According to the Plan, 2050 will be the dream-fulfilling moment of China football — — Make every effort to achieve the goal of being a first-class football power, and China’s football will achieve all-round development and make due contributions to world football.
This is indeed a distant future, but the best way to predict the future is to create it. (Reporter Zhou Kai Yue Dongxing Wang Haoming Shu Wengong Li Li)
A variety of online wealth management products are selling well. Why is online wealth management popular？
Tencent Wealth Management recently released the Post-90s Financial Management and Consumption Report, which shows that more and more young people prefer to manage their finances through the Internet, and 84.5% of the post-90s people choose the Internet platform, which is far higher than the proportion of traditional financial management channels such as banks. Xu Junzuo (Xinhua News Agency)
Fujian Branch of Agricultural Bank of China has shifted its service focus to mobility and intelligence, providing customers with convenient and fast financial services. The picture shows the employees of Fujian Jinjiang Sub-branch of Agricultural Bank of China handling business for customers through the "super counter". Photo by Liang Zhiqiang (People’s Vision)
During the epidemic prevention period, many people stayed at home, and online financial management quietly caught fire.
Recently, the data released by Alipay showed that the sales of platform deposit wealth management products increased by over 100%, and the fund subscription trading day increased by 400%. The sales of various online monthly wealth management products showed a "second-empty" pattern, and the live broadcast of wealth management was also widely sought after. What are the new trends in online financial management? Is it a temporary phenomenon or the mainstream in the future?
Recently, online financial management is particularly hot.
"Today’s income is more than 70 yuan, not bad." Recently, Liu Duo Jr., a Beijing office worker, made a habit of opening Alipay wealth every morning to see the income. "I haven’t bought a fund before. At most, I just put my spare money in the balance treasure, and I earn six or seven yuan a day." Xiao Liu said, "Recently, many colleagues and classmates around me are buying funds and managing money. I am a little moved, so I follow suit ‘ Get on the bus ’ 。”
Xiao Liu said that in the past, when she had spare money, she kept regular savings. Although the interest rate was stable, the income was low. "I am usually very busy at work, and I don’t have much time and thought to ponder over financial management, but I am often at home during this time, and I began to study financial management." Xiao Liu smiled. "I didn’t expect it to be so convenient to buy wealth management now. You can buy it directly on Alipay."
The data shows that after the Spring Festival this year, the transaction activity of wealth management users on Alipay has increased significantly, and the number of visits to positions and market information has doubled compared with that before the holiday. "We found that many users can’t go out and spend money during the epidemic prevention period, and they will choose to transfer their funds to do some stable financial management." According to the person in charge of Ant Wealth Operation, some regular products with income above 4% have been launched recently, which are sold out quickly after being put on the shelves every day, and the sales volume has increased by more than 100%. "This also reflects that users are more stable in investment under the epidemic."
Ms. Zhang from Xuzhou, Jiangsu Province is a veteran of financial management. She told reporters that in the past, it was time-consuming and inefficient to buy financial management at the bank counter. "Wealth management products are becoming more and more common in recent years." Ms. Zhang said, "In the past, when we went to the bank, we just kept a regular deposit. There were not many people who bought wealth management products. In recent years, banks have moved financial management online, which not only improves visibility and transparency, but also improves convenience. "
It has been some time since banks moved their wealth management from offline counters to their own online, and a recent change is that a large number of wealth management products from different banks are concentrated in third-party platforms, which has triggered a new wave of buying wealth management and fund products. For example, since February 18th, 30 financial institutions, including ICBC and Agricultural Bank of China, have put nearly 100 explosive deposits and fund products of their own into Alipay "Wealth Management Week", so that users can "buy in buy buy" just by opening Alipay, thus meeting the diversified needs of investment and wealth management. Relevant data show that Alipay has launched more than 1,000 wealth management products through cooperation with more than 300 institutions, and launched wealth management products such as term, fund and gold for investors with different risk tolerance. The risk types are divided into five grades from low to high, and it has accumulated more than 600 million users.
According to the person in charge of wealth management business in JD.COM, during the epidemic prevention period, the subscription transaction volume of Jingdong Financial Platform Fund remained at a high level. "The proportion of equity funds in user asset allocation has increased significantly. Taking the new fund as an example, the new fund raising has a hot momentum, which greatly exceeds the previous performance. The amount raised by a single fund has increased by 20 times compared with the past. " According to the person in charge, Jingdong Financial Platform cooperated deeply with financial institutions during this period, and recommended market-recognized star fund managers and products for investors. At the same time, during this period, the user experience is continuously optimized, so that users can enjoy a stable and secure investment and financial management experience without leaving home or staying at home.
"Chasing financial live broadcast like a drama"
Open Alipay’s homepage and enter the "Financial Week" interface. There are not only stable long-term financial products to choose from, but also high-yield funds and large bank time deposits for consumers to choose from. The long-term insurance wealth management products with an annualized rate of about 4.7% have been sold short, which shows the enthusiasm of consumers.
It is understood that behind the recent "second light" of online wealth management products, there is another important factor, that is, there are new changes in the ways and means of recommending wealth management products online, and the live broadcast of wealth management has attracted more users.
Xiao Li, who has just worked for a year and a half, has formed financial habits. Xiao Li introduced that in the past, he knew nothing about wealth management products, and he was also confused about buying them. He bought whatever the homepage recommended. Since Alipay started the "Financial Week", there has been a live broadcast of financial teaching almost every day, and Xiao Li’s understanding of financial management is refreshing every day. "I am now chasing financial live broadcasts like a drama." Xiao Li said with a smile, "This has greatly improved my financial management ability and gained a more comprehensive understanding of the market."
According to the data from Alipay, since the Spring Festival, nearly one million people have watched the financial live broadcast in Alipay, an increase of 63.8% compared with that before the holiday, and users in Guangdong, Zhejiang and Jiangsu have the highest enthusiasm. "post-90 s" is the main force to watch the live broadcast of financial management, accounting for nearly 40%; Nearly 13% of the live audience are middle-aged and elderly, and their enthusiasm for learning financial management knowledge is also high.
Lack of professional knowledge and being cheated in investment and financial management are the most worrying issues for some elderly people. Aunt Chen, who is nearly 70 years old, said that the elderly should also keep up with the trend of the times. Watching live broadcasts to buy wealth management can help them make better use of their pensions and obtain steady income. "I watched Alipay’s financial live broadcast under the leadership of my niece." Aunt Chen said, "Listening to experts and teaching financial knowledge, buying your own financial management is also more bottomed out. Sometimes I will ask questions from experts during the interactive time, and experts will reply seriously. "
The person in charge of wealth management business in JD.COM said that in the next step, Jingdong Financial Platform will continue to optimize the user experience according to the user characteristics, and cooperate with financial institutions by combining the popular live broadcast and other means to continuously enrich the investment content and provide professional investment categories.
Ceng Gang, deputy director of the National Finance and Development Laboratory, said that the transfer of wealth management investment from offline to online is a necessary adjustment for institutions to adapt to the changes in users’ consumption habits.
"Alipay is like Wangfujing online, and other platforms such as WeChat and JD.COM are similar to Xidan and Guomao online." Ceng Gang believes that the presence of institutions in the platform is conducive to the formation of a good ecological relationship among institutions, users and platforms, and the three parties will develop together. The traffic platform empowers institutions and improves customer satisfaction; The organization broadens the sales channels through the platform, reduces the labor cost of offline consumption, and better follows the changes of users’ needs; The platform can form a more perfect ecosystem and a new economic growth point through the presence of multiple institutions, and the needs of users can be better met in this process. The new means of financial live broadcast has also brought the parties closer.
The trend of online financial services is obvious.
"Rather than saying that online financial management has become an inevitable trend, it is better to say that the modernization and online trend of financial services is very obvious and will become the mainstream in the future." In view of the small upsurge of online financial management initiated by Alipay, Ceng Gang believes that it is nothing new for banks and other institutions to settle in third-party platforms, and it is also in line with the development and changes of the whole industry. "In the past, people were not used to frequently visiting bank websites or apps to view the latest wealth management product information. Therefore, the entrance with more online traffic has become a potential sales channel for banking institutions. The third-party platform represented by Alipay has a traffic advantage. "
Ceng Gang pointed out that there is a complementary cooperative relationship between financial technology platforms and banks, and this relationship will become more and more obvious. Taking Alipay and Bank as examples, Alipay platform has expanded the bank’s sales ability on the Internet. At the same time, Alipay can also give full play to the platform traffic advantage in cooperation.
However, online financial management also has some shortcomings. Ceng Gang said that the biggest deficiency of online financial management lies in the standardization of management and the division of power and responsibility. He pointed out that in the past, offline sales were compliant in form, consumer protection was in place, and problems and disputes were better solved, while online financial management still needed to be strengthened in terms of consumer protection and future rights and responsibilities confirmation. "Because more and more products are sold online, but banks don’t meet consumers, how do banks know that the products they sell are suitable for customers? At the same time, banks are not sure whether customers understand the risk-return characteristics behind products. " Ceng Gang said.
At the end of last year, the People’s Bank of China Banking and Insurance Regulatory Commission and China issued the Notice on Regulating the Management of Cash Management Financial Products (Draft for Comment). The Notice pointed out that commercial banks and bank wealth management subsidiaries should strengthen the management of investors’ appropriateness when selling cash management products, fully disclose information and risks to investors, and must not publicize or promise to protect the capital, and must not exaggerate or unilaterally publicize the investment income or past performance of cash management products. Commercial banks and banking subsidiaries shall, according to the business nature and risk characteristics of cash management products, establish and improve the business management system of cash management products, formulate and implement corresponding risk management policies and procedures, ensure the continuous and effective identification, measurement, monitoring and control of various risks of related businesses, and ensure that the management scale of cash management products matches their own personnel reserve, investment and research and customer service capabilities, risk management and internal control level.
Ceng Gang believes that in the next step, institutions should better regulate the process of online wealth management sales, and make detailed responsibilities in protecting consumers’ rights and interests. "While institutions and platforms adapt to the changes in consumer financial behavior, the regulatory level also needs corresponding system supervision rules to create better conditions for the healthy development of the business."
For individual investors, Zhang Yu, director of Alipay Wealth Group, suggested adopting the strategy of "one stable, two divided and three deadlines". Specifically, "one stability" means that investment and financial management should be seen as believing and everything should be implemented in a written contract; "Dichotomy" means that investors should allocate funds according to different investment preferences, taking into account different rates of return; "Three-term" means that all investments should be divided into three categories according to the term, and sufficient current or liquidity funds should be reserved for emergencies.
Announcement of Hebei Radio and Television Station’s Software Genuine Project
I. Basic information of the project
Project number: Z130000240426
Project name: Software legalization project
Budget amount: 550,000 yuan
Maximum price limit (if any):
Procurement demand: The purchaser of this project intends to start the software legalization project and continuously update the authorization of professional software such as office software, 3D animation production and image processing.
Duration of contract performance: See the bidding documents for details.
This project does not accept consortium bidding.
Second, the applicant’s qualification requirements:
1. Meet the provisions of Article 22 of the Government Procurement Law of People’s Republic of China (PRC);
2. Qualification requirements for implementing government procurement policies: None.
3. Specific qualification requirements for this project: None.
Third, obtain the tender documents
Time: March 20, 2024 to March 26, 2024, from 8:00 a.m. to 12:00 a.m. and from 14:00 p.m. to 17:30 p.m. every day (Beijing time, except legal holidays).
Venue: Hebei Public Resource Trading Platform (http://www.hebpr.gov.cn/hbggfwpt/)
Mode: Other
Price: 0
IV. Deadline for submission of bid documents, time and place of bid opening
09: 00 on April 10, 2024 (Beijing time)
Venue: Room 4, Online Bid Opening Room, Room 413, Hebei Public Resources Building
V. Announcement Period
5 working days from the date of this announcement.
VI. Other Supplementary Matters
In this project, blind evaluation is implemented, that is, the commercial bid and technical bid of the bidding documents are made separately, and the bid evaluation committee adopts open bid evaluation for the commercial bid and dark bid evaluation for the technical bid as required.
7. For inquiries about this tender, please contact in the following ways.
1. Purchaser information
Name: Hebei Radio and Television Station
Address: No.100 Jianhua South Street, Shijiazhuang
Contact: 0311-87116051
2. Information of purchasing agency (if any)
Name: Hebei Public Resource Trading Center
Address: No.9 Shiqing Road, Shijiazhuang
Contact information: 66635028
3. Contact information of the project
Project Contact: Zhang Lindi
Telephone: 66635028
VIII. Annexes
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The international week of spring and summer in 2023 is in full swing. Today, I’d like to share with you some fashion trends of New York Fashion Week, which has ended. Before we talk about this, let’s summarize some popular science in Fashion Week.
Chanelshow
maxmara2023spring
Why do you want to hold the next spring and summer fashion show in September-October?
Because for most people,Fashion company,It will take at least six months to eight months to turn the initial design into the final product.Therefore, fashion week will be about six months ahead of schedule for the next year’s fashion release. That is, inIn February and March at the beginning of each year, autumn and winter works are released. In September and October, release the spring and summer works of the following year. And the order of holding is: new york, London, Milan and Paris.
The time schedule of this fashion week from September in 2023 is as follows:
New York Fashion Week: September 9-September 14
London Fashion Week: September 16th-September 20th.
Milan Fashion Week: September 20th-September 26th.
Paris Fashion Week: September 26th-October 4th.
StellaMcCartneyFall2022
Generally speaking, every fashion week, more than 300 fashion shows will be held in about one month. And from past experience,The four major fashion weeks basically reveal and determine the world fashion trends of that year and the following year.So for the fashion world, Fashion Week is indeed a very important activity. Fashion trend will also report some trends and works of fashion week in time. Don’t miss the friends who want to see it.
FranciscoCancinoMexicoCityFall2022
NO.1
26 September-4 October
Paris fashion week
ABOUTthisNOVEL
ParisFashionWeek originated in 1910 and was sponsored by the French Fashion Association. Paris, France is known as "the center of clothing center".Paris Fashion Week, which is also the top fashion week, is not an exaggeration to say that it is the most authoritative.There are many famous international brands here.
Top fashion brands will show their creativity and works in this fashion week. For example, we are very familiar withChristianDior、Chanel、SaintLaurent、MiuMiu、Hermès、JeanPaulGaultier、Valentino、Fend、Viktor&Rolf、ElieSaab.
At Paris Fashion Week, we can see the design concepts displayed by major brands, most of which are luxurious. LikeBalmain、Chloé、Loewe、Balenciaga、Valentino、Givenchy、StellaMcCartney、Lanvin、ThomBrowneWait.
Paris Fashion Week is extremely inclusive, so we can see that Japanese master brands such as Issey Miyake and yohji yamamoto have also delivered fashion power to the world from Paris.
Finally, it has attracted much attention in recent years.Courrèges、TheRow、Undercover、AcneStudios、Off-WhiteIt is also a fashion show in Paris.
The information sent from here is the vane of international fashion trends, which has attracted much media attention. Paris Fashion Week, to some extent, even in modern times, also leads the trend of international fashion. Therefore, whether you are a trendsetter or engaged in the clothing industry, Paris Fashion Week is a must-see fashion week.
NO.2
September 20-September 26
Milan fashion week
ABOUTthisNOVEL
In 1967, Milan Fashion Week was formally established. In 1967, it was also an important year of "the birth of Italian ready-to-wear". In this year, a number of Italian ready-to-wear brands bearing the designer’s own name came into being. This year is also the year when Milan began to rise as a world fashion capital.
Ferragamo2023spring
At Milan Fashion Week, the brand shows you can see arePrada、Gucci、Versace、GiorgioArmani、Fendi、MaxMara、Etro、BottegaVeneta。 And Boss, Gucci, Versace, Moschino, Dolce&Gabbana, BottegaVeneta..
Dolce&Gabbana2023spring
At Milan Fashion Week, many top fashion figures gathered.As one of the four major fashion weeks in the world, Milan Fashion Week in Italy has always been regarded as a "barometer" of world fashion design and consumption.Milan Fashion Week rose at the latest, but today, its status is so important. Why?
JilSanderspring2023
First of all, this is closely related to the artistic history of Milan.Italy is an old-fashioned textile and garment producing country and powerful country, which is world-renowned for its perfect and exquisite design and superb post-processing.If you notice the ready-to-wear fabrics of some high-end brands in China, you will find that the words "Milan imported fabrics" appear at a very high frequency.
JilSanderspring2023
Italy’s textile industry and leather goods manufacturing industry have a long history and great reputation. In Milan Fashion Week, we can see all kinds of exquisite and exquisite designs. Simply put, you can see a lot of leather or suits, with a sense of detail and quality approaching perfection.
JilSanderspring2023
Secondly, Italy is a country full of rich artistic atmosphere and romance.One of the biggest features of Milan Fashion Week is that it will give you a strong visual impact. Milan’s artistic atmosphere is rich, and it has also created many unconstrained designs with strong artistic creativity.
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In addition, Milan Fashion Week has thousands of professional buyers, professional media and style trends from all over the world, and the world communication brought by these essence elements is far from being comparable to other business models.
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gucci2023spring
NO.3
September 16th-September 20th
London Fashion Week
ABOUTthisNOVEL
London Fashion Week has not fallen behind the other three major fashion weeks in scale, influence and brand, but there is no denying the influence of London Fashion Week. At London Fashion Week, the brands you can see are:RafSimons, Burberry, MollyGoddard, DavidKoma, Yuhanwang, SimoneRocha, etc.
ThomBrowneResort2023Collection
VetementsSpring2023
London Fashion Week was founded in 1971. In the 1960s, the fashion industry in London at that time was in the stage of vigorous development influenced by popular youth culture. "SwingingLondon" refers to the London fashion in that period.The most fashionable ready-to-wear brands and cool clothing stores sought after by young people are gathered in London.In this way, London Fashion Week gradually gained popularity in the world.
RafSimonsFall2021MenswearCollection
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The main feature of London Fashion Week is that its style is different.Many brands displayed here may not conform to the mainstream aesthetic concept. In other words, you can see some strange clothes here. Therefore, London Fashion Week is famous for its different exhibition forms.
NO.4
9 September-14 September
New York fashion week
ABOUTthisNOVEL
Then let’s continue to talk about New York Fashion Week that we are going to share with you today. From September 9, 2023, New York Fashion Week will be held, with a large number of New York Fashion Week. There are CK, MK, JASONWU and other brands in new york, and generally these brands are also the most concerned. In this year’s fashion week, brands such as MichaelKors, TomFord, ProenzaSchouler and CarolinaHerrera released their designs for the new season.
toryburch2023spring
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How did New York Fashion Week come about? In 1943, due to the influence of World War II, people in the fashion industry could not go to Paris to watch the French fashion show, and New York Fashion Week came into being in the United States. Next, let’s talk about the characteristics of New York Fashion Week.
AdamLippes2023spring
First of all, the biggest feature of New York Fashion Week is that it is natural and fresh, and it can show its youthful and energetic side.The International Fashion Week held in new york has a unique position in the fashion industry, and many famous designers, supermodels and stars will actively participate in the New York Fashion Week.
AdamLippes2023spring
Secondly, another feature of New York Fashion Week is that it is more commercialized.At New York Fashion Week, you can see many designer brands, as well as fashion brands and various fast fashion brands.Next, let’s talk about several brands that can be focused on in New York Fashion Week.
NO.1JasonWu
As a designer brand in new york, JasonWu’s style is based onUrban eleganceMainly.
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JasonWu creates new prints every season. Girls who like modern urban style can look at their new products next spring and summer.
JasonWu2023spring
JasonWu’s design is very elegant, and it is excellent in the choice of fabrics and the details and techniques.
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NO.2CarolinaHerrera
In recent years, in some domestic wholesale markets, as well as some newly emerging designer brands, modern style is a force that cannot be ignored. Also as a fashion designer brand in new york, CarolinaHerrera’s brand positioning is toModern and elegantCombination.
Its style is relatively mature. Suitable for ladies aged 30-50. Elegant and modern, there are some retro flavors, which is a very distinctive style. Especially in this season, CarolinaHerrera keeps pace with the times, which increases the creativity of silhouette cutting.
In its design, the color contrast is high, giving people a vivid and lively impression. It is very suitable for people with eye-catching personality, distinctive temperament and atmospheric personality.
Among the eight styles summarized by image designers, CarolinaHerrera is very suitable for people with dramatic style.
NO.3PeterDo
As a new brand in recent years, the development of PeterDo can not be ignored. We have also recommended some works of this brand to you before. Its style is very topical and trending at present.Minimalist neutral wind. A lot of people are talking aboutNo sexismWhen you wear a style, you will think of PeterDo.
As a gender-neutral brand, PeterDo focuses on the design of men’s style, which is mostly inspired by men’s wear and is both tough and feminine. The structural tailoring of this brand is impressive. All kinds of deconstructed suits are refreshing.
So why is PeterDo so hot?
We see that there are many brands in China now, referring to the concept of non-sexism. For example, in the past two years, there have been two brands in Shenzhen, Geijoeng and yearlyplan, both of which are rapidly emerging new designer brands. Internationally, there are also many brands with the same positioning as PeterDo.
So why is PeterDo getting more attention? Many brands that are positioned without sexism will make their products into tough deconstruction designs. PeterDo is good at deconstructing multi-popular culture, and it develops a futuristic minimalism. Compared with tough deconstruction, PeterDo’s design has been softer in recent years, using a lot of folds, tulle silk and deconstructive strap design.
For example, in this season’s works, we can see a lot of shoulder contours, hollowed-out designs of suits, and multi-dimensional tailoring. Girls who like structural suits should not miss it.
NO.4MichaelKorsCollection
MichaelKors’s show this season is also wonderful. And compared with other brands, MichaelKors skillfully combines new fashionable elements with his original style.
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MichaelKors brand combines fashion, comfort, sexiness and sportsmanship, which is elegant, casual and gorgeous. The mix is very American.
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The brand of New York Fashion Week is generally urban and simple. Relatively speaking, it is more daily. It is also more suitable for commuter girls in the city to refer to.
Bai Jingting Chaopai established an entertainment company with Yang Lutong as its legal representative!
Bai Jingting Chaopai established an entertainment company.
It shows that recently, Shanghai Touqier Entertainment Co., Ltd. was established, with Yang Lutong as the legal representative and a registered capital of RMB 2 million. Its business scope includes cultural and entertainment brokera ge services, brand management, clothing accessories sales, cosmetics retail, electronic products sales, and gold and silver products sales. According to the panoramic view of equity, the company is jointly held by Zhetinghao (Shanghai) Brand Management Co., Ltd., a subsidiary of Baijingting Chaopai, Huang Jue and Yang Lutong.
Bai Jingting Chaopai establishes entertainment company!
China Institute of Information and Communication： It is not recommended to take isolation measures directly for users of travel cards with asterisks.
Cctv newsAccording to the message of WeChat WeChat official account, since it was launched at the end of February, 2020, the "Communication Travel Card" has been providing services to the people all over the country for nearly 23 months, which is convenient for the masses to travel healthily during the epidemic. Recently, the epidemic situation in various places has continued to be severe. With the approach of the Spring Festival and the Winter Olympics, the query volume of travel cards is gradually increasing.
In view of some problems recently encountered when using the travel card query service, such as what is the meaning of the asterisk in the travel card, why the travel can’t be found, why the travel information is not updated, etc., the "Communication Travel Card" collects and sorts out high-frequency problems and answers them as follows:
ask
What does the asterisk "*" on the itinerary card mean?
answer
A: The asterisk "*" in the upper right corner of the visiting place indicates that there are cities with medium and high-risk areas in the past 14 days, but it does not mean that users have actually visited these medium and high-risk areas.
Note: the asterisk "*" has nothing to do with the user’s personal health status, but is only used as a reminder sign including cities in medium and high risk areas, which is convenient for managers to check.
ask
How long does it usually take for the asterisk "*" on the itinerary card to disappear?
answer
When your trip in the past 14 days does not include cities in high-risk areas, the asterisk will disappear by itself.
ask
What is the update time of the asterisk "*" on the itinerary card?
answer
The asterisk mark will change according to the identification of high-risk areas in cities by epidemic prevention departments, and the data will be updated according to the latest information released by local health and health committees. There will be a certain time difference in data update, and synchronization is usually completed within 24 hours.
ask
Can I travel with the trip card "*"?
answer
If you have an asterisk "*" on your itinerary card, it means that there are cities with medium and high risk areas in your itinerary in the past 14 days. You need to further confirm whether you have been to medium and high risk areas. If you have, you need to strictly follow the epidemic prevention management regulations in your area and report to the relevant administrative departments. If you haven’t been there, you need to know the travel policies of various places in advance before you travel, and judge whether to continue to travel according to the requirements of epidemic prevention management in various places.
ask
Will the trip cassette "*" be quarantined?
answer
An asterisk "*" on the itinerary card indicates that there are cities with medium and high risk areas in the user’s itinerary in the past 14 days, but it does not mean that the user has actually visited these medium and high risk areas. When the epidemic prevention managers see that the user’s travel card is marked with an asterisk, they suggest to further verify whether the other party has actually been to the middle and high risk areas, and then follow the local epidemic prevention policy to judge whether it is necessary to isolate. It is not recommended to take isolation measures directly for travel card users with asterisks.
ask
What data information is the travel card based on?
answer
The travel card analyzes mobile phone signaling and bill data, which is obtained by the operator through the location of the base station where the mobile phone number used by the user is located. Due to technical reasons such as possible cross coverage of base station signals, limited accuracy of signaling data, and delayed data update, there may be some deviation in travel card service data. If there is a serious deviation in the results, please contact the customer service of the operator in time for verification (Telecom 10000/ Mobile 10086/ Unicom 10010).
ask
What should I do if the itinerary inquiry is not allowed? I haven’t been to a place but it shows/I have been to b place but it doesn’t show.
answer
The travel card service uses base station data. In order to ensure continuous communication and achieve coverage without blind spots, the base station signals of the two places at the junction of administrative divisions may cross-cover, causing mobile phones to use the base station signals of neighboring cities without roaming. In addition, staying in a city for less than 4 hours will not be recorded. Overseas travel records require you to use international roaming service while going abroad. If there is a serious deviation in the results, please contact the customer service of the operator in time for verification (Telecom 10000/ Mobile 10086/ Unicom 10010).
ask
What should I do if the itinerary card can’t find the itinerary?
answer
The travel card analyzes the signaling and bill data of the mobile phone, so the premise of having travel data is that you have generated these data in the process of using the mobile phone. If you can’t find the itinerary, you can try to make a few more phone calls, or turn off the Wi-Fi connection and use the 4G traffic. Usually you can find the data the next day. In order to avoid the position deviation caused by the coverage of base stations in neighboring cities, the travel card is set to meet the judgment condition of staying for 4 hours, so it takes more than 4 hours (for example, once at 7: 00 a.m. and once at 12: 00 p.m.) to record the earliest-latest calls or traffic usage in a day to meet the requirements.
In addition, if you are a "number portability" user, there is a certain time difference between user information synchronization and trip calculation, and usually the calculation of trip information will be delayed by 1-2 days. If you still can’t check the itinerary, please contact the customer service of your operator in time (Telecom 10000/ Mobile 10086/ Unicom 10010).
ask
Why can’t I receive SMS verification code or prompt "Sending SMS failed"?
answer
You can judge by the following questions: Is there a blacklist for software interception or SMS reception? Is the mobile phone in arrears? Is the network signal at the current location good? Have you taken the initiative to ban value-added services? In addition, if it is a rush hour, it may cause SMS congestion due to excessive requests in a short time (such as rush hour). It is recommended to wait for a while and try again.
If all the above problems are solved and you still can’t receive the verification code, please contact the customer service of your operator immediately. In addition, it is recommended to download the version of the "Communication Travel Card" mobile APP, which provides one-click login service for the local mobile phone number, which can save the process of sending and receiving verification codes.
ask
When is the update time of the travel information on the travel card?
answer
Every morning at 8-10 am, the data of the first 14 days will be updated uniformly. The user’s travel calculation in the first 14 days is completed in the background of the operator, and the result will be delayed by one day. For example, the travel data in the 14 days before September 15 (between 0: 00 on September 1 and 24: 00 on September 14) is queried on September 15.
ask
How to change the mobile phone number?
answer
If the mobile phone number you want to query is inconsistent with the automatically popped up mobile phone number, you need to close the pop-up default mobile phone number query pop-up window first, and then enter the new mobile phone number you want to query in the login interface. You need to enter the verification code to query the new mobile phone number for the first time.
ask
When using Beijing Health Bao, it is sometimes necessary to verify the travel information through the communication travel card service. What should I do if I find that the mobile phone number bound to Beijing Health Bao account is not my own, or the mobile phone number has been stopped and I can’t receive the verification code?
answer
You can change or unbind your mobile phone number in the Personal Center of Beijing Health Treasure. However, it should be noted that according to the requirements of relevant departments in Beijing, the changed or unbundled mobile phone number will be invalid after 14 days, and this number still needs to be verified during this period. If you still have any questions, please call 12345 and feed back the problem to Beijing Big Data Center for assistance.
If you have any problems with the itinerary inquiry during the use of the Communication Itinerary Card, please call the customer service hotline of your operator immediately:
Please dial 10000 for China Telecom, 10086 for China Mobile and 10010 for China Unicom.
Communication travel card is a free travel inquiry service jointly launched by China Telecom, China Mobile, China Unicom and China ICT Institute. Local governments can use travel card service as an auxiliary epidemic prevention and control management tool, but it is not recommended to use it as the only judgment basis. Please pay attention to the use risks and make adjustments according to the actual situation.
Seize the new market, bottled mineral water rolls up and flows ＂low＂
China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.
Price competition is fierce.
According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.
Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.
Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.
The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.
The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.
With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.
Competing for water source
According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.
Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.
Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.
According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.
According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.
In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.
Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.
Represents the upgrade direction
The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.
The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.
According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.
Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.
According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.
Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.
(Editor: Lu Ming)
How to tell the story of Mao Zedong in Caixi？
At the age of 76, Wei Lian, who once filmed classic war movies such as Armageddon, The Great Turn and The Great March, first focused on a special moment in Mao Zedong’s political career — — It has been more than two years since I left the military leadership position of the Red Army and made an investigation in Caixi.
In 1932, during the brutal political struggle at the Ningdu Conference, Mao Zedong was dismissed as the General Political Commissar of the Red Army and left the military leadership position of the Red Army for more than two years. This is the third and biggest ups and downs in his political career. However, despite the pain in his heart, Mao Zedong’s will was not depressed. In the face of adversity, he insisted on investigation and study, and stubbornly sought for it. The Survey of Caixi Township written by him played an important role in formulating correct policies for the China Revolution and promoting the growth of the Red Army and the development of the base areas.
The film "Mao Zedong in Caixi" is directed by Wei Lian, directed by Mao Zedong’s daughter Li Min, and written by Lin Guoliang and Wei Lian, starring Henry Hui Wang. Instead of pursuing grand military scenes, the film focuses on Mao Zedong’s inner world, reflecting the big picture with short stories, hoping to present a more civilian Mao Zedong.
Life accumulation
Enrich the film with "small things"
Wei Lian revealed that many touching "small things" in the film were carefully selected. "Lin Guoliang, the first screenwriter of the film, has accumulated rich life and created in western Fujian in the past 60 years. He found a piece of historical data telling that there are 24 surnames in Caixi Township, but three boys of Kongjia died in the Red Army, and Kong’s surname is gone. This is very sad, so the film shows Mao Zedong’s mourning for Kongjia. In the film, when Mao Zedong went to visit Ku Sun Ku, the mother of three martyrs in the Confucius family, he personally combed Ku Sun Ku’s hair and wept silently. Mao Zedong’s deep affection and compassion for the people of Caixi can be seen from this. "
There is also a scene about Mao Zedong eating at his hometown’s home. Facing a big bowl of dry rice, sweet potatoes and small fish, he didn’t eat it, but held the children who ate bran vegetables for them to eat. The child said, "Grandpa said that even a grain of rice should be left to the Red Army." Such a plot makes the film vivid and warm.
Wei Lian said that if major historical themes are completely copied from documents and exhibitions, I am sorry for the audience and there will be no market; But putting aside history, making things up and blindly pursuing sensory stimulation are also sorry for history and ancestors. Therefore, in Mao Zedong in Caixi, Wuyangzi, the head of children, asked to join the army. Mao Zedong changed the name of "Declining Pit Village" to "Fakeng Village" and other well-documented "small things" to enrich the film.
using language
Show Hunan Putonghua
Henry Hui Wang, the actor of Mao Zedong in the film, comes from the National Theatre, and has successfully created the image of Mao Zedong in the drama "San Wan, That Night". In "Mao Zedong in Caixi", he played an outstanding and intimate Mao Zedong.
As to whether the leader should speak Mandarin or dialect in the film, director Wei Lian has his own "theory" that it is necessary for Mao Zedong to speak Hunan Mandarin in the film. "Dialect is used here as an aesthetic language, which can not only make the audience understand, but also keep the original speech feeling of Mao Zedong, a Hunan native. Although Henry Hui Wang is a native of Shandong, he has played a strong role in speaking lines, and he is very sensitive to Mao Zedong’s ‘ Small treble ’ Hold it very accurately. "
Wei Lian said that Mao Zedong, played by Henry Hui Wang, pursues true boldness of vision, rather than deliberately posing as a leader. "In the film, ‘ Cai Xi San Lian ’ After the broadsword sister died to save Mao Zedong, Mao Zedong felt very sad. He sat with one foot up in the chair like that, and then suddenly strode out. This posture and angle can be said to be no ‘ Beauty ’ Feeling, but very vivid, is a kind of accurate capture. "
Wei Lian said that he never lost his temper on the set. "The director scolds the actor, which only proves that the director is stupid. The director wants the actor to build up his self-confidence. Cultivating an actor is to cultivate his self-confidence."
Creative feeling
"Be practical and artistic in life"
The Armageddon, the Great Turning Point and the Great March that Wei Lian participated in before are all war movies, among which The Great March: The Great Battle of Nanjing, Shanghai and Hangzhou mobilized an army’s engineering barracks to set off fireworks, and there were more than 500 ships and more than 8,000 people when filming the scene of crossing the river, creating a magnificent "spectacle of war". In contrast, "Mao Zedong in Caixi" is a low-cost film, and there is no big war scene, but Wei Lian still hopes to present its characteristics. "It is a war in Mao Zedong’s dream, which is a combination of reality and reality, and the explosion point is buried very close. The effect of the explosion is not the flames, but the mud splashing. It is a war scene that is different from reality but has a shocking effect."
In order to save costs, the 76-year-old director Wei Lian is very "desperate": he laughs that the filming training of Bayi Factory for many years is "to be practical and artistic". Before the filming of important scenes, he has to make detailed plans with the actors to improve efficiency; He also compressed his rest time and "worked overtime" to grab shots — — There is an important scene that takes five hours to arrive by car, and he left at two o’clock in the morning with the crew.
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Actor Henry Hui Wang: To perform a dynamic Mao Zedong.
As an actor of the National Theatre, Henry Hui Wang’s voice is so profound that when interviewing him, the Beijing Youth Daily reporter was a little confused: "Is it your own voice in Mao Zedong in Caixi?" Henry Hui Wang smiled, raised his voice and changed his range. He spoke a line in Hunan dialect and immediately became Mao Zedong on the screen. His skill is evident.
Before Mao Zedong in Caixi, Henry Hui Wang had played Mao Zedong in more than 20 films and dramas, such as San Wan, That Night, August 7th Conference, Loyalty and Betrayal, Channel Transfer, and Grand Master, but he said that he would always be a student when he played the role of Mao Zedong, and "I will always learn from him". Therefore, Henry Hui Wang has read all kinds of historical materials and works related to Mao Zedong, and has been thinking about how to present Mao Zedong in his mind.
In "Mao Zedong in Caixi", Henry Hui Wang captures Mao Zedong’s "dynamic". "Mao Zedong, who I play, wants to move. For example, Chairman Mao dreamed that all three boys in Caixi Kongjia were sacrificed, and he suddenly woke up and sat up; When he went to visit Ku Sun Ku, the mother of three martyrs in the Confucius family, he also stepped over the threshold and walked in. He said to the guards around him: ‘ Don’t cry ’ , but he combed his hair for bitter bamboo shoots and silently shed tears … …” Henry Hui Wang said that through the design of these movements, the audience can intuitively feel the rhythm of Mao Zedong’s heart, feel the affection between him and the people of Caixi, and also feel the different aspects of Mao Zedong.
Henry Hui Wang is not a special actor who plays Mao Zedong. He once played different roles in drama works such as Jujube Tree and Old Stubborn. These experiences will also make him more lively and grounded when he plays Mao Zedong.
Every time he plays in Mao Zedong, Henry Hui Wang likes to talk to local people about Mao Zedong and add it to the plot. In this way, Mao Zedong’s personal charm can often be displayed in more detail. This time, the cooperation with director Wei Lian in Mao Zedong in Caixi made Henry Hui Wang feel very enjoyable. "Director Wei Lian respects the opinions of actors very much, so that I can vividly show a different and breakthrough Mao Zedong."
This group/reporter Xiao Yang Co-ordination/Liu Jianghua