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China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)

　　At the age of 76, Wei Lian, who once filmed classic war movies such as Armageddon, The Great Turn and The Great March, first focused on a special moment in Mao Zedong’s political career — — It has been more than two years since I left the military leadership position of the Red Army and made an investigation in Caixi.

　　In 1932, during the brutal political struggle at the Ningdu Conference, Mao Zedong was dismissed as the General Political Commissar of the Red Army and left the military leadership position of the Red Army for more than two years. This is the third and biggest ups and downs in his political career. However, despite the pain in his heart, Mao Zedong’s will was not depressed. In the face of adversity, he insisted on investigation and study, and stubbornly sought for it. The Survey of Caixi Township written by him played an important role in formulating correct policies for the China Revolution and promoting the growth of the Red Army and the development of the base areas.

　　The film "Mao Zedong in Caixi" is directed by Wei Lian, directed by Mao Zedong’s daughter Li Min, and written by Lin Guoliang and Wei Lian, starring Henry Hui Wang. Instead of pursuing grand military scenes, the film focuses on Mao Zedong’s inner world, reflecting the big picture with short stories, hoping to present a more civilian Mao Zedong.

　　Life accumulation

　　Enrich the film with "small things"

　　Wei Lian revealed that many touching "small things" in the film were carefully selected. "Lin Guoliang, the first screenwriter of the film, has accumulated rich life and created in western Fujian in the past 60 years. He found a piece of historical data telling that there are 24 surnames in Caixi Township, but three boys of Kongjia died in the Red Army, and Kong’s surname is gone. This is very sad, so the film shows Mao Zedong’s mourning for Kongjia. In the film, when Mao Zedong went to visit Ku Sun Ku, the mother of three martyrs in the Confucius family, he personally combed Ku Sun Ku’s hair and wept silently. Mao Zedong’s deep affection and compassion for the people of Caixi can be seen from this. "

　　There is also a scene about Mao Zedong eating at his hometown’s home. Facing a big bowl of dry rice, sweet potatoes and small fish, he didn’t eat it, but held the children who ate bran vegetables for them to eat. The child said, "Grandpa said that even a grain of rice should be left to the Red Army." Such a plot makes the film vivid and warm.

　　Wei Lian said that if major historical themes are completely copied from documents and exhibitions, I am sorry for the audience and there will be no market; But putting aside history, making things up and blindly pursuing sensory stimulation are also sorry for history and ancestors. Therefore, in Mao Zedong in Caixi, Wuyangzi, the head of children, asked to join the army. Mao Zedong changed the name of "Declining Pit Village" to "Fakeng Village" and other well-documented "small things" to enrich the film.

　　using language

　　Show Hunan Putonghua

　　Henry Hui Wang, the actor of Mao Zedong in the film, comes from the National Theatre, and has successfully created the image of Mao Zedong in the drama "San Wan, That Night". In "Mao Zedong in Caixi", he played an outstanding and intimate Mao Zedong.

　　As to whether the leader should speak Mandarin or dialect in the film, director Wei Lian has his own "theory" that it is necessary for Mao Zedong to speak Hunan Mandarin in the film. "Dialect is used here as an aesthetic language, which can not only make the audience understand, but also keep the original speech feeling of Mao Zedong, a Hunan native. Although Henry Hui Wang is a native of Shandong, he has played a strong role in speaking lines, and he is very sensitive to Mao Zedong’s ‘ Small treble ’ Hold it very accurately. "

　　Wei Lian said that Mao Zedong, played by Henry Hui Wang, pursues true boldness of vision, rather than deliberately posing as a leader. "In the film, ‘ Cai Xi San Lian ’ After the broadsword sister died to save Mao Zedong, Mao Zedong felt very sad. He sat with one foot up in the chair like that, and then suddenly strode out. This posture and angle can be said to be no ‘ Beauty ’ Feeling, but very vivid, is a kind of accurate capture. "

　　Wei Lian said that he never lost his temper on the set. "The director scolds the actor, which only proves that the director is stupid. The director wants the actor to build up his self-confidence. Cultivating an actor is to cultivate his self-confidence."

　　Creative feeling

　　"Be practical and artistic in life"

　　The Armageddon, the Great Turning Point and the Great March that Wei Lian participated in before are all war movies, among which The Great March: The Great Battle of Nanjing, Shanghai and Hangzhou mobilized an army’s engineering barracks to set off fireworks, and there were more than 500 ships and more than 8,000 people when filming the scene of crossing the river, creating a magnificent "spectacle of war". In contrast, "Mao Zedong in Caixi" is a low-cost film, and there is no big war scene, but Wei Lian still hopes to present its characteristics. "It is a war in Mao Zedong’s dream, which is a combination of reality and reality, and the explosion point is buried very close. The effect of the explosion is not the flames, but the mud splashing. It is a war scene that is different from reality but has a shocking effect."

　　In order to save costs, the 76-year-old director Wei Lian is very "desperate": he laughs that the filming training of Bayi Factory for many years is "to be practical and artistic". Before the filming of important scenes, he has to make detailed plans with the actors to improve efficiency; He also compressed his rest time and "worked overtime" to grab shots — — There is an important scene that takes five hours to arrive by car, and he left at two o’clock in the morning with the crew.

　　extend

　　Actor Henry Hui Wang: To perform a dynamic Mao Zedong.

　　As an actor of the National Theatre, Henry Hui Wang’s voice is so profound that when interviewing him, the Beijing Youth Daily reporter was a little confused: "Is it your own voice in Mao Zedong in Caixi?" Henry Hui Wang smiled, raised his voice and changed his range. He spoke a line in Hunan dialect and immediately became Mao Zedong on the screen. His skill is evident.

　　Before Mao Zedong in Caixi, Henry Hui Wang had played Mao Zedong in more than 20 films and dramas, such as San Wan, That Night, August 7th Conference, Loyalty and Betrayal, Channel Transfer, and Grand Master, but he said that he would always be a student when he played the role of Mao Zedong, and "I will always learn from him". Therefore, Henry Hui Wang has read all kinds of historical materials and works related to Mao Zedong, and has been thinking about how to present Mao Zedong in his mind.

　　In "Mao Zedong in Caixi", Henry Hui Wang captures Mao Zedong’s "dynamic". "Mao Zedong, who I play, wants to move. For example, Chairman Mao dreamed that all three boys in Caixi Kongjia were sacrificed, and he suddenly woke up and sat up; When he went to visit Ku Sun Ku, the mother of three martyrs in the Confucius family, he also stepped over the threshold and walked in. He said to the guards around him: ‘ Don’t cry ’ , but he combed his hair for bitter bamboo shoots and silently shed tears … …” Henry Hui Wang said that through the design of these movements, the audience can intuitively feel the rhythm of Mao Zedong’s heart, feel the affection between him and the people of Caixi, and also feel the different aspects of Mao Zedong.

　　Henry Hui Wang is not a special actor who plays Mao Zedong. He once played different roles in drama works such as Jujube Tree and Old Stubborn. These experiences will also make him more lively and grounded when he plays Mao Zedong.

　　Every time he plays in Mao Zedong, Henry Hui Wang likes to talk to local people about Mao Zedong and add it to the plot. In this way, Mao Zedong’s personal charm can often be displayed in more detail. This time, the cooperation with director Wei Lian in Mao Zedong in Caixi made Henry Hui Wang feel very enjoyable. "Director Wei Lian respects the opinions of actors very much, so that I can vividly show a different and breakthrough Mao Zedong."

　　This group/reporter Xiao Yang Co-ordination/Liu Jianghua

On an early morning, at 9: 00 am on October 31st, Beijing time, the future of China football ushered in a turning point. Official website, the Asian Football Federation (AFC), released an important news, which aroused widespread concern and heated discussion from all walks of life. In the meeting between AFC President Salman and Chinese Football Association President Song Kai in Doha, he made it clear that he would fully support the revitalization of football in China.

In his statement, President Salman stressed that he had noticed the firm commitment made by President Song Kai at the China Football Association Congress to promote the reform and further development of China football. He reiterated that AFC will cooperate closely with China Football Association and fully support the revitalization plan of Chinese football.

This statement is undoubtedly a positive signal for China football. Looking back on the past few years, the performance of China football at all levels has not been as good as expected, especially in the arena of the national team, which has repeatedly disappointed fans. However, now the AFC executives personally express their support and are full of expectations and encouragement for the future of China football.

Football fans in China are full of expectation and excitement about this news. They firmly believe that with the strong support of AFC, China football will surely usher in a new development opportunity. People expect the national football team to show a higher level of competition and achieve better results in the future.

Once this news was released, it aroused widespread concern in all walks of life. Many media and fans have commented on this, and it is generally believed that this is a great opportunity for the development of football in China. With the strong support of AFC, China football is expected to achieve a long-awaited rise.

To sum up, AFC President Salman’s statement has opened a new page for the future of football in China. With the full support of AFC, we expect China football to create a more brilliant future and win glory for the country and people. At the same time, we also hope that China football can make continuous efforts to improve its own level and become the pride of the country.

This news is an exciting moment for China football. AFC President Salman’s clear statement has brought a new dawn to the future of football in China. First of all, it shows that China Football Association’s firm commitment in reform and development has been recognized and supported by international football organizations. This kind of international endorsement will provide a strong impetus for China football in terms of policy level and resource support, which is expected to promote the overall promotion of China football.

China football has been striving to improve its international competitive level, especially the performance of the national team. The full support of the AFC will provide more opportunities and better training and competition resources for China football, so as to help players and coaches to continuously improve their technical and tactical level. This will directly help the national team to be better in international competitions and make fans more proud.

China football fans are full of expectation and excitement after this news. They have always placed high hopes on the performance of the national team, and the commitment of the AFC seems to give them new hope. They believe that with the strong support of AFC, China football is expected to rise and achieve more brilliant results. This optimism and expectation will further inspire the support of fans and inject more positive energy into China football.

The widespread concern of this news and the positive response from all walks of life also show the importance of China football at home and abroad. Football has become a key focus in the international sports arena, and the rise of China will inject new vitality into Asian football. This will also strengthen the football cooperation between China and other Asian countries, promote the overall improvement of regional football, and help Asian football to be more competitive in international competitions.

Generally speaking, AFC President Salman’s statement has brought new opportunities and hopes to China football. This news has opened a new page for the future of football in China and made people look forward to the development of football in China. We expect China Football to make full use of this support, continuously improve its own level and become the pride of the country and people. This is also a moment to celebrate, marking the emergence of China football in the international football arena.

China women’s football missed the Paris Olympic Games: China’s football failed. China women’s football finally ranked third in the group B of the women’s Asian regional qualifiers for the Paris Olympic Games, and ended up out together with the Korean women’s football. This failure is not only the failure of women’s football in China, but also the failure of football in China.

Song Kai, the new president of China Football Association, shouted that the first goal after taking office was to ensure that China women’s football team could advance to the Paris Olympic Games, but now he can’t even qualify for the group stage, which makes people question his leadership. Song Kai strengthened the leadership team after taking office, trying to make China women’s football team stand in the world football. However, this failure made people question his leadership.

Football is a team sport that needs more professional management and more competitive players. China’s football needs to change in order to gain a foothold in the world football. The outcome has long been doomed. As early as the loss to the Korean women’s football team, the qualifying situation of the China women’s football team has been decided. Even if the China women’s football team won the Korean women’s football team, it still missed the best second place.

This defeat was a great loss of face for the players of China women’s football team, and many people didn’t even have a chance to make up for it. After the game, many women football players in China shed tears, and the girls were very unwilling to lose in the Xie Chang session of the whole team. Perhaps the lack of sufficient competitiveness has shattered the dream of China women’s football team. The Olympic Games is one of the top events in the world, and every country will send the best athletes to participate.

China women’s football team needs more time and energy to improve its own level in order to have better results. In the group match, the Uzbek women’s football team beat the Indian women’s football team 3-0, and became the second best team with 6 points and 2 goal difference, and advanced to the next stage together with the Australian women’s football team, the Korean women’s football team and the Japanese women’s football team.

Uzbekistan’s women’s football team made China’s women’s football team desperate to the end, and people had to sigh the failure of China’s women’s football team. In a word, the China women’s football team missed the Paris Olympic Games, which is the failure of China football and Song Kai. China’s football needs to be changed, with more professional management and more competitive players, in order to gain a foothold in the world football.

I hope that China Women’s Football Team can learn from this failure and make persistent efforts to achieve better results in future competitions.

　　Unconsciously, the barbecue shops around us are becoming more and more subdivided: taking the northeast as an example, Qiqihar barbecue and Yanbian barbecue … … Regional characteristics have become a popular new "label" in the barbecue industry.

　　Guangdong, Jiangsu and Shandong have the most barbecue stores.

　　"Roasting" is an ancient cooking method. As one of its products, barbecue has also experienced a long development process. Today, barbecue has become an indispensable part of global food culture.

　　According to the relevant report of Red Meal Industry Research Institute, in recent years, the number of barbecue stores and the stock of related enterprises have both increased. By December 2023, the stock of barbecue-related enterprises in China had reached 116,000, a year-on-year increase of 12.8%. In terms of the number of stores, as of January 2024, the number of barbecue stores nationwide reached 164,000, a year-on-year increase of 2.4%.

　　Which provinces and cities prefer to eat barbecue? Barbecue stores are distributed in all regions of China, among which the number of stores in East China is far more than that in other regions, accounting for 29.6%. From the perspective of provincial administrative regions, Guangdong, Jiangsu and Shandong have the largest number of barbecue stores, followed by Liaoning, Sichuan and Zhejiang.

　　Korean BBQ, Japanese BBQ and Chinese BBQ … … Which one do you like best? After years of development, the barbecue category has been subdivided into several tracks. According to the style of product taste, it can be roughly divided into Korean barbecue, Japanese barbecue, Chinese barbecue, Brazilian barbecue, Turkish barbecue and fusion barbecue. Among them, the first three are the three most popular barbecue categories in China.

　　In terms of price, statistics show that the per capita consumption price of brands in the range from 50 yuan to 100 yuan accounts for 65.6%, followed by those in the range from 100 yuan to 150 yuan and below 50 yuan, accounting for 17.5% and 11.1% respectively.

　　Innovative ingredients and barbecue group CP

　　The beef and mutton slaughtered on the same day, now cut and now mixed, combined with the dipping of nut powder, Qiqihar barbecue with strong salty taste has gained popularity on social platforms in the past year; Yanbian barbecue with Korean characteristics and sweet taste, with fruits and vegetables, mushrooms and Yunnan barbecue with different tastes dipped in water, all occupy an important position in the barbecue industry with distinctive regional characteristics.

　　Previously, Chinese barbecue mainly focused on Sichuan barbecue, Hunan barbecue and Northeast barbecue. In recent years, with the increasing demand of consumers, mining local barbecue has become an important strategy for barbecue brands to redo their categories. For example, the popularity of Qiqihar barbecue and Yanbian barbecue increased significantly last year, and many tourists "went to a city for a delicious meal".

　　While the barbecue category is subdivided, the barbecue products are further integrated and innovated. Some brands integrate the characteristics of other regions in products, tastes and baking methods to provide people with novel taste experience. For example, with regional snacks such as fried cakes and baked milk skins, or in the way of baking, iron plates, clay stoves, fried meat in water, barbecue on paper and so on are creatively introduced.

　　Some barbecue brands will learn from the application of ingredients in other catering categories and enrich consumers’ choices by launching related products. For example, goose liver introduced into western food, dry cooked beef, or beef cut according to the shoulder, rib and outer ridge of beef.

　　There are also some barbecue brands that continue to tap niche ingredients and make innovations in the combination of ingredients. For example, fruits such as litchi, mango, pineapple, and green raisin are added to the meat for roasting, which adds a touch of "exquisite" fruit aroma to the "heroic" barbecue.

　　Immersive scenes create a sense of atmosphere

　　Whether it’s a street shop full of rivers and lakes, a national trendy shop that combines traditional culture with modern trends, or a "one store, one concept" with different scene designs … … In recent years, many barbecue brands have sought breakthroughs in scene creation. They attract consumers by improving the dining environment and atmosphere, so that they can have a richer experience in the dining process.

　　In addition, some barbecue brands actively explore the barbecue takeaway business. In order to restore the experience of barbecue consumption to the store as much as possible, the packaging and oven have been upgraded. However, in the minds of consumers, barbecue take-out still needs to be improved in terms of ingredients, safety and packaging. Text/reporter Chen Si

　　Cctv news(Reporter Wang Xiaoying) The Memorial Hall for Poverty Alleviation and Development in Dingxi, Gansu Province shows the local history of poverty alleviation and development for nearly 70 years. From solving food and clothing, relief poverty alleviation to precision poverty alleviation and industrial development, potatoes have never been absent.

　　In Dingxi, potatoes are a treasure, which can be described as the C position in agricultural products.

　　On the one hand, potato staple food has brought development opportunities; On the other hand, in recent years, due to the great fluctuation of agricultural product prices, "potato dealers pay IOUs and collect debts for two or three years". For farmers with poor resistance risks, the price is not guaranteed and the market is problematic. Although growing potatoes is good, it is not as safe as going out to work, and many people are reluctant to grow them.

　　Can you keep the C position of the potato? Under the new situation, the "blue sky model" explored a possibility and fought a C-position defense for potatoes.

　　Farmers who place orders for farming have confidence.

The local people are laying plastic film.

　　Zhang Qian of Lijiahe Village, Xingyuan Township, anding district City, Dingxi City has expanded the scale of potato planting since last year. This year, he plans to plant more than 10 acres of potatoes.

　　Zhang Qian has experience in growing potatoes.

　　"As early as 10 years ago, a lot of potatoes were planted at home, mainly to sell money," Zhang Qian said. At that time, the price of potatoes was good. Xingyuan Township, where Zhang Qian was located, was a typical cold and humid area with the highest altitude of 2,505 meters and the lowest altitude of 2,000 meters. The potatoes grown locally were large, high-yielding, good-quality, drought-resistant and storable, with an average yield of 3,500 kilograms per mu. It is also one of the important potato planting areas in anding district, Dingxi City.

　　Later, the situation changed. Although the yield per mu is high, it is too late to get the money after the potatoes are sold. "The potato dealer has made a white note and will not come back for several years."

　　Growing potatoes, Zhang Qian was scared.

　　He began to go out to work, but at the age of nearly 50, he couldn’t do a lot of work.

　　As a poverty-stricken household in the village, he supported the development of aquaculture, and he began to raise sheep and cattle again, but he never planted potatoes smoothly.

　　"Potatoes have been planted all my life and I am very skilled," he said.

　　The change took place in 2018. This year, Zhang Qian heard that he could participate in potato order planting, and he bought it directly in cash when he bought it, so he didn’t owe money.

　　Zhang Qian has confidence in planting potatoes.

　　In 2018, he planted 9 mu of potatoes, including 4 mu of Zhuangshu No.3 (potato variety), with an income of 6,000 yuan. Together with the income from breeding and the income of public welfare post rangers, his family income exceeded 20,000 yuan this year. He also achieved poverty alleviation in this year.

　　In April, it was the season for local potatoes to be planted with plastic film to preserve moisture. Zhang Qian said that he would plant several acres of Zhuangshu No.3 this year.

　　Like Zhang Qian, many farmers began to expand the scale of potato planting because of contract planting, and the scale of potato planting in Xingyuan Township began to expand gradually.

　　Improve the industrial chain, plant and purchase one-stop

Potatoes placed in potato storage pits

　　For Xingyuan township, to get rid of poverty and develop, it depends on industry, and potatoes are undoubtedly one of the choices.

　　Qi Yaoting, secretary of the Party Committee of Xingyuan Township, introduced Gansu Blue Sky Potato Industry Group in 2018 according to the idea of cultivating a leading industry, choosing a cooperative enterprise, building an order base, innovating a set of development models and establishing a dividend mechanism, and founded Dingxi Xingjiayuan Farmers’ Professional Cooperative Association to improve the order planting industry chain.

　　In this industrial chain, United Society, as an "intermediary", has established long-term cooperative relations with upstream potato processing enterprises (Gansu Lantian Potato Industry Group), potato seed enterprises and commercial potato associations, and signed planting orders with downstream cooperatives, large growers and farmers.

　　According to the agreement, the United Society and Blue Sky Company signed an order for 6,000 mu of processed potatoes, and the agreement guaranteed that all the potatoes of Zhuangshu No.3 produced by farmers were purchased at the minimum protection price of 0.4 yuan/Jin. Leng Quanzhong, head of the United Society, said that for upstream enterprises, with a high-quality potato planting base, for downstream cooperatives, large growers and farmers, the United society will coordinate the purchase of seed potatoes for planting, and farmers do not have to worry about planting and sales.

The local people cooperated to grow potatoes.

　　In 2018, Gansu Lantian Potato Industry Group invested more than 10 million yuan to build a large potato storage cellar covering an area of 2,400 square meters, which led to the establishment of 33 100-ton potato storage cellars in each village.

　　At present, there are 24 director-level cooperatives and 18 large growers, including 9 cooperatives led by village cadres and 842 farmers with planting ability, including 560 poor households with established files.

　　At the same time, the government encourages farmers to take the form of joint-stock system, joint-stock cooperative system, etc., to take shares in production factors such as land contractual management rights, capital and technology, and form a community of sharing interests and risks with leading enterprises and cooperatives, and attract labor to "work at home" with industrial development, providing seasonal jobs and generating income through employment.

　　Blue sky model: let enterprises, farmers and cooperatives blossom happily

　　A cooperative like Xingjiayuan Farmers’ Professional Cooperative Association is just one of the cooperative associations of Gansu Lantian Potato Industry Development Co., Ltd..

　　"We are in line with the national strategy, based on the great cause of poverty alleviation, focusing on the main business of starch, and constantly accelerating technological upgrading to achieve brand effect." Li Xingze, the current chairman of Blue Sky Company and the post-80s generation, said.

　　With the promotion of potato staple food strategy in China, potato industry has brought greater dividends to downstream processing enterprises. Blue Sky Company, with a keen sense of smell, increased its investment and introduced potato varieties with high starch content, which greatly increased its output value.

The local people are planting potatoes.

　　He learned from the Danish KMC Group model, took the lead in establishing Gansu Fujingtang Potato Industry Farmers’ Professional Cooperative Union in accordance with the joint-stock cooperation mode, took the initiative to attract poor households and professional cooperatives to share shares, and combined planting cooperatives, agricultural machinery cooperatives, family farms, large growers, farmers and poor households in all aspects of the upstream and downstream, and comprehensively carried out multi-link operations such as potato planting, storage, acquisition and processing, and socialized services such as agricultural materials purchase and sale and agricultural machinery farming. The company’s business format has expanded from the original potato starch production to planting, marketing, service, management and other fields, forming a pattern of integrated development of one or two industries, which not only ensures the supply of raw materials for enterprises, reduces the cost of production, operation and service, but also stably protects the interests of potato farmers and professional cooperatives.

　　In the "blue sky model", the company signed purchase and sale contracts with the United Society, the United Society and the cooperative, and the cooperative and the farmers (poor households) to purchase potatoes at a price higher than the average market price, which effectively solved the problems of farmers’ difficulty in selling potatoes and "cheap potatoes hurt farmers", and the enthusiasm of farmers to grow potatoes was greatly improved. Poor households have obtained the joint support from the government, banks, insurance, enterprises, cooperatives and other parties, realizing the combination of "poverty alleviation+wisdom support+ambition support" and forming a stable and reliable income-increasing channel.

　　Through this model, the industrial chain of Blue Sky Company can be extended, supplemented and strengthened, and the industry competitiveness and product market share have been enhanced.

　　In 2018, the potato starch produced by the company accounted for a quarter of the national market share, and its sales ranked first in the country.

　　At present, Blue Sky Company has developed order planting with more than 80 farmers’ professional cooperatives in various towns and villages in anding district, and the cooperatives have signed order contracts with farmers and poor households, which has driven more than 50,000 farmers and 5,000 poor households to develop potato planting, realizing the development of the whole potato industry chain.

　　This model has not only strengthened the development of local potato industry, but also revitalized one party’s economy and driven poor households out of poverty.

　　The "blue sky model" formed in the potato industry chain also provides a solution to the problems existing in industrial development and industrial poverty alleviation in poor areas.　

　　Zhao Zhongwei, secretary of anding district District Committee of Dingxi City, said that to get rid of poverty and develop, we must rely on industrial development. anding district supports existing leading enterprises to further improve the industrial chain and develop and expand industries.

　　Locals always express their feelings for potatoes with the phrase "potato blossoms compete with peony". Now, this potato flower is blooming more and more, and potatoes are still in the C position.

Original title: Qi Baishi received a basket of cherries from his friends and gave back a bowl of cherries. After many years, the price of this bowl of cherries was tens of millions.

There is a famous artist and painter in China. He is gifted in painting. He was born in Xingdoutang, Xingziwu, Baishipu, Xiangtan, Changsha, Hunan Province. His name is Chun Zhi, and his word is Lan Ting. He is Qi Baishi.

I believe many people have heard the story of Qi Baishi when they were young, and they have also learned an article about Qi Baishi’s painting of dead shrimp in primary school textbooks. Qi Baishi was born at the end of feudalism, and his thoughts were still somewhat tight. He had a hard life since childhood, and eating was a problem, so these memories had a great impact on his later life.

Qi Baishi’s "haggle over every ounce" in painting

From ancient times to the present, everyone who has made great achievements in a certain field in China is broad-minded. Whether you can become everyone depends mainly on your mind, and no one who is narrow-minded becomes everyone. However, Qi Baishi is indeed an exception. Qi Baishi haggles over money, and everything else is easy to say. Qi Baishi’s accomplishments in painting can be said to be a master, but he attaches great importance to money. It is said that how much money to give him determines what the painting will look like, which is a famous trick in the industry.

Once, a friend asked Qi Baishi to draw a picture for free, but he simply drew a picture, which made his friend lose face. Of course, if someone gives a lot of money, Qi Baishi still paints very seriously. For example, a warlord in the Republic of China not only gave Qi Baishi a large sum of money, but also sent a maid. The pinnacle of Qi Baishi’s painting is this work.

In fact, Qi Baishi did this to support his family. When he was young, he was famous for his paintings, but he didn’t have much money. When he was old, he wanted to retire in his hometown, but he was caught in war and couldn’t live a stable life at all. In this way, he was invited by a friend to stay in Beijing and live there by selling paintings.

At that time, Qi Baishi’s paintings were unpopular in Beijing. Others sold four silver dollars for a painting, and he sold two silver dollars, but no one wanted to buy it. Later, he met his noble Chen Shiceng. Chen Shiceng saw Qi Baishi’s paintings and liked them very much. It also points out that he does not imitate his predecessors, but has the artistic spirit of continuous innovation, and encourages him to ignore other people’s views on him, practice in isolation, give play to his personality and go his own way. Qi Baishi later created his own school in the history of Chinese painting, and had to thank Chen Shiceng for his insight and understanding.

Qi Baishi’s experience is very bumpy. It is no wonder that he attaches great importance to money and haggles over money. It is human nature that money is very important, but once someone is rich, he will not be too concerned about money.

"Thrift" in Qi Baishi’s Life

Thinking of grandparents’ generation, many old people are frugal and even stingy. Grandparents spend a penny and break it into two halves. Now the days are still the same. Our younger generation thinks they are too stingy. In fact, they are not stingy, but they are afraid of going back to the past and those days when they can’t eat. Speaking of this, the famous painter Qi Baishi is also a "cheapskate".

Qi Baishi is notoriously stingy in the industry. He is a native of Changsha, Hunan Province. He was born in modern times. China was invaded by western powers, the court was incompetent, and people’s lives were difficult. Qi Baishi lived a very hard life since childhood. When he was very young, he went to help people herd cattle and help his family share it. When he grew up, he followed the village carpenters to learn carpentry and earn money to make a living.

Even if Qi Baishi is famous and rich, he is still very frugal and never spends money lavishly. His childhood, including the hard life before he made his fortune, left an indelible wound on Qi Baishi. There is always a "sense of crisis", but it is very uncomfortable for Qi Baishi to bring this sense of crisis into his life.

Qi Baishi put his family property in a secret place. It is said that only he knows it. He doesn’t even trust his wife and concubines, and he cares about everything himself. This is nothing. But he even has to take care of the nanny, which is somewhat unreasonable for a great painter who is busy. Several times, the nanny at home cooked, and after eating, the nanny wanted to throw away the leftovers, but Qi Baishi didn’t let the nanny throw away the leftovers after seeing them, and later he ate the leftovers himself.

"Generous" Qi Baishi sent a friend a painting of "sky-high price"

Qi Baishi achieved fame and fame all his life, but "stingy" and "stingy" are well known by people, and stingy is synonymous with him. The stories about Qi Baishi’s various meanness are often talked about by people today.

Is Qi Baishi really as stingy as people say? By reading the story behind Qi Baishi, you will find that he is really "too generous", and it is not generally generous, because if you get one of his paintings, you will become a multimillionaire!

Human nature is often like this. The more you demand it, the less you can get it. Qi Baishi treats his friends in the same way. Friends want Qi Baishi to paint for him for free, so he simply draws it. The painting is poor, and naturally it will not be valuable in the future. But the Zhang Ding mentioned above is different. He willingly worked for Qi Baishi, and didn’t buy some food to send to Qi Baishi’s house. In this way, he sent a basket of cherries to Qi Baishi that time, and Qi Baishi happily drew a picture of cherries and gave it back to Zhang Ding, and said to Zhang Ding, "The picture I promised you long ago has never been suitable. I will give you a plate of cherries today."

In this way, a basket of cherries was exchanged for a dish of cherry pictures painted by Qi Baishi. Who would have thought that at an auction in 2010, this painting was sold at a sky-high price of 24.08 million yuan, and this painting became the most valuable of Qi Baishi’s many cherry paintings in one fell swoop. Qi Baishi is also very "generous"! A basket of cherries sent by a friend brought a gift of 20.48 million. If you live in the same era as Qi Baishi, for such an interesting old man, everyone will try their best to be friends with Qi Baishi.

Speaking of this, I think readers have got some understanding of this famous painter Qi Baishi, especially interested in his "stingy" and "stingy". We all laughed at him for being stingy. We never thought that it would be good for Qi Baishi to fill his stomach in those days, nor did we think that our beautiful life today is the result of the hard work of our grandparents and even parents, who survived the hard times, so we should cherish the happy life in front of us and don’t forget the hardships of our elders!

Editor in charge:

"I’m Cha Qiongfang, one of the first aid Hubei players in Shanghai. During more than two months of aid to Hubei, I saw that every medical staff was selfless and fearless, never giving up, racing against time with medical kindness and fighting against the virus, and no matter how tired or bitter they were, they didn’t complain or retreat. I saw the patients tortured by the virus, with the care and encouragement of medical care and patients, fighting death with strong perseverance until they took a step and walked towards the sun with a smile. I saw volunteers selfless dedication, do their best, risk being infected, and send thoughtful services to people in need. I have seen continuous support and care from the party, the government and all walks of life. "

On the last day of the 2020 Shanghai Book Fair, the English version of Diary of Doctor Cha’s Aid to Hubei was launched in Shanghai Jiaotong University. Talking about the origin of this book, Dr. Cha Qiongfang said, "What I saw, heard and thought always moved and inspired me. With my immature but true brushstrokes, I recorded what I saw in my eyes and felt in my heart, so that I can always remember this history and reassure everyone who cares about the frontline anti-epidemic … What I want to do is to pass it on and let everyone discover the truth, goodness and beauty behind the story. "

The Diary of Doctor Cha’s Aid to Hubei is edited by Renji Hospital affiliated to Shanghai Jiaotong University School of Medicine, written by Dr. Cha Qiongfang, the first batch of medical aid team members in Shanghai and the respiratory department of Renji Hospital, and published by Shanghai Jiaotong University Press. It is the first officially published anti-epidemic diary experienced by doctors who aid Hubei in China. From New Year’s Eve to March 31st, there were 67 doctor’s diaries, spanning 68 days of aid to Hubei, which is the most complete anti-epidemic diary published at present. The Diary of Doctor Cha’s Aid to Hubei reveals the code of China’s rapid control of the epidemic, and reproduces the bounden duty, kindness and courage of China people in the face of disasters and dangers under the correct leadership of the Communist Party of China (CPC), and builds a powerful Chinese power with this selfless and fearless spirit. The book has been loved by readers since it was officially published on April 20, and has been reprinted again and again in just four months.

Li Fang, president of Shanghai Jiaotong University Press, said that after the Chinese version of the book was first published, many internationally renowned publishing houses came to discuss cooperation. At present, copyright has been exported in nine languages, including the English version. After many evaluations, naturalogic Publishing House, a leading Canadian academic publisher in the fields of science, technology and medicine, was finally selected for the English version, with very rich academic resources and professional team. The English translation was completed by Professor Ye Xingguo, President of Shanghai Foreign Languages Society.

Xu Jiong, deputy director of the Propaganda Department of Shanghai Municipal Committee and director of the Municipal Press and Publication Bureau, said that the Diary of Doctor Cha’s Aid to Hubei recorded the protection of life by the most beautiful retrograde people and vividly demonstrated the value pursuit of life first. The release of the English version will make China’s anti-epidemic story widely spread around the world, and make due contributions to the ultimate control of pneumonia in Covid-19.

"The publishing industry has truly recorded the pioneers who fought against the epidemic and made selfless contributions, and strived to write a series of anti-epidemic poems with one heart and one mind, which condensed the majestic anti-epidemic forces and bred a great anti-epidemic spirit." Wang Weiheng, a second-class researcher in the Library Department of Publicity Department of the Communist Party of China Publishing Bureau, said that the Diary of Doctor Cha’s Aid to Hubei, which was selected as the topic list of key publications to be published in Publicity Department of the Communist Party of China in 2020, is such a good book that demonstrates the power of example and shows the great spirit of fighting the epidemic. I hope that the publication in more languages can provide overseas readers with a window to understand the real experience of Dr. China in fighting the COVID-19 epidemic and provide valuable China experience for the global fight against the epidemic.

Liu Jianguo, executive vice-chairman and secretary-general of China Publishing Association, commented that Diary of Doctor Cha’s Aid to Hubei has a unique perspective and stands out among many anti-epidemic books, which is the result of years’ deep cultivation in thematic publishing by Jiaotong University Press. Gu Feng, deputy secretary of the Party Committee of Shanghai Jiaotong University, said that Shanghai Jiaotong University supported the publishing house to carefully plan and publish a number of publications that vigorously promoted the spirit of anti-epidemic and popularized the scientific knowledge of epidemic prevention and control, and exported them to influential overseas publishing houses. "To build a world-class university, we must not only achieve a leap in teaching and scientific research, but also strive to be first-class in spreading scientific knowledge and competing for the right to speak internationally."

"It has been more than four months since I returned to Shanghai, and my work has already been on the right track. Outpatient service, ward, consultation, teaching … "Cha Qiongfang said," What is needed now is to continue to do a good job in epidemic prevention and control during the process of returning to work and production. The experience of fighting the epidemic in Wuhan has greatly inspired my future life. I will bring generate’s fighting spirit and dedication to my future work to better serve patients. "

"Pass on China’s anti-epidemic experience and anti-epidemic spirit to the world, and let the world see the’ road map’ of China’s war and epidemic, and the strength of the people of China to unite as one, overcome difficulties together, and build a tower." Dr. Cha expressed special gratitude to readers at home and abroad for their support and love for this book. The launching ceremony was hosted by Shanghai Press and Publication Bureau and Shanghai Jiaotong University, and was undertaken by Renji Hospital affiliated to Shanghai Jiaotong University School of Medicine and Shanghai Jiaotong University Press.

Editor-in-Chief: Shi Chenlu

Author: Cai Yunhan Shi Chenlu Xu Ruizhe

Text editor: Shi Chenlu