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　　When Deng Chao saw the fans, he danced. (Reporter, Ren Fengtao/Photo)

　　

　Fans sent flowers to take a group photo with Deng Chao. (Reporter, Ren Fengtao/Photo)

　　Directed by Gao Xixi, the TV drama "Sweet Honey" starring Deng Chao and Sun Li will be broadcast on BTV-4 today. Yesterday (30th), Deng Chao visited Jinghua Teahouse and shared with fans many interesting things about him during the filming of "Sweet Honey". In the play, Deng Chao’s role as "Lei Lei" is really fascinating. Many female fans at the scene gave Deng Chao unconditional praise, which made Deng Chao beautiful. He said without modesty that "Lei Lei" is his most perfect role: "I played this role with 300% of my strength and used up all my energy. So for me, there is no regret at all." Facing the issue of marriage, Deng Chao is very cautious. Although he has met the parents of both parties, Deng Chao still said: "You must be careful when getting married."

　　■ On-site

　　Greetings pour tea for fans

　　Hearing that Deng Chao was coming, many readers signed up, many of whom were die-hard fans of Deng Chao. At 2:00 p.m., the venue was full of people, and some fans did not complain even if they stood. Deng Chao appeared in a red tracksuit, looking very energetic, but he revealed that he actually did not have enough sleep. "I couldn’t sleep last night, and I only slept for 4 hours." Maybe it was because he didn’t sleep well. Deng Chao was very restrained in the eyes of the fans at first, and he didn’t know where to put his hands. But while chatting, Deng Chao’s mood became high, grabbing the cushion on the sofa as a toy, carrying it on his shoulders, playing with it on his knees, and acting on his own, stunned everyone. Finding himself off topic, he also asked the reporter with a smile: "Look where this question went, why didn’t you stop me?" During the chat, Deng Chao saw that everyone’s teacups were empty, and immediately called the waiter to pour water for everyone. Deng Chao was like seeing his mother’s family and chatting with everyone about family affairs.

　　Talk about new dramas

　　Lei Lei is a "abused" hero

　　When talking about the role of Lei Lei in the play, Deng Chao said that Lei Lei is the perfect man in his mind, and can be regarded as a "benchmark" for men. In Deng Chao’s opinion, although Lei Lei is often beaten badly, he is a hero. "I like Lei Lei very much. Because he is super single-minded and has a sense of humor, girls like single-minded men. He is also very brave, and he can cut both sides for his friends, although every time he stands up for others, he never wins a fight. In ordinary movies and TV dramas, the male lead is always abusive to others, but Lei Lei is abused by many people, but this is what makes him a hero. He has a chivalrous spirit rather than a ruffian spirit."

　　Sun Li slapped her mouth and typed out her handprint.

　　In order to design the dramatic conflict to be more extreme and moving, the character "Lei Lei" has a lot of action scenes, and Deng Chaonatural hung up a lot of colors, leaving an unforgettable experience in his life, "One day I was injured three times in a row. The first time was a half-life scene. On the cliff, Lei Lei pulled Qing’er up from the cliff. In that scene, I used too much force, and the back of my head hit the stone, and there was a muffled sound of’bang ‘. The crew at the foot of the mountain heard it, and their first reaction was to run up to see how I was doing. Seeing that there was nothing wrong, they all praised my head for being so hard. For the first time, I knew what it was to be dizzy. The second time was to shoot a scene where I was carried out, the stretcher suddenly broke, and the back of my head hit the ground again. Everyone said that it was only three things, and I had a premonition that I would be injured again, but I just prayed that I wouldn’t kowtow my head again. Fortunately, the third time I was stabbed with a thorn in my hand, I felt very relieved and happily pulled the thorn out. "

　　There was also a scene where Deng Chao understood what pain meant and was happy, "After the scene of Ye Qing slapping Thunder and Thunder three times in a row, the director asked that he must really hit, so Sun Li slapped me, leaving a red handprint on my face. At that time, I saw tears in her eyes."

　　In the last scene, Lei Lei had a car accident and became a vegetable, but this simple scene was repeated several times. Deng Chao admitted that it was the first time in his life that he found that people could cry with their eyes closed, "I don’t know why, but when I heard Sun Li’s confession, I couldn’t help but shed tears."

　　■ Talk about performance

　　I want to play Zhuge Liang in "Romance of the Three Kingdoms"

　　Gao Xixi’s "Romance of the Three Kingdoms" is being prepared, and Deng Chao also hopes to cooperate with Gao Chao again. At present, the script of "Romance of the Three Kingdoms" is already in Deng Chao’s hands, and Gao Chao lets him choose. Fans all think that Deng Chao is suitable for playing Zhou Yu, but Deng Chao said without hesitation: "I want to play Zhuge Liang the most," which made everyone fall short of glasses. "Zhuge Liang is so amazing, so I don’t look like me?" Deng Chao said as he raised his hand and made a move to twist his beard, and immediately burst into laughter. Deng Chao felt that Zhuge Liang was a challenging role, "I don’t like to play regular roles the most. The more everyone says I can’t play a role, the more I want to face difficulties and surprise everyone. I am such a character. "

　　Talk about marriage

　　Romantic when proposing

　　Sun Li and Deng Chao, who are in love, starred in "Sweet Honey" at the invitation of the director "Matchmaker" Gao Xixi. Unlike "Happiness is Like a Flower", "Sweet Honey" is a romantic and bitter love, but Sun Li and Deng Chao are soaked in a honeypot outside the play. However, when talking about their feelings, Deng Chao immediately became very nervous, always wanting to change the topic, drinking water so hard that he almost choked. Sun Li once said that maybe one day when he is happy, the two of them will go to get the certificate and give everyone a surprise. In the face of the problem of marriage, Deng Chao is very cautious. Although the two have met the parents of both parties, Deng Chao still said: "Marriage should be cautious." He said that when he proposes marriage, he will definitely act very romantic, not just as simple as kneeling on one knee.

　　Talk to friends

　　Zhou Xun is a good teacher and friend

　　"In the film, I played Zhou Xun’s lover, who is a drug dealer and a very depressed character. She is my mentor and friend," Mr. Deng said. "Zhou Xun can be possessed by her soul when she acts, and I admire her the most." Zhou Xun is also Deng Chao’s photography teacher. "I bought a camera like her, I like to travel, and I record things that I find interesting in the lens, and now I shoot very amateurishly. I will continue to improve my photography skills, and look forward to holding a photography exhibition to share my happiness with all my friends."

　　■ Talk about career

　　This year, he will return to the stage of drama

　　Deng Chao, who has been busy filming, said, "I have said many times that I will return to the stage of drama, but it has not been realized. I will definitely achieve it this year. I hope that one day I will stand in the National Center for the Performing Arts as a drama actor to perform for everyone. The stage of drama is a temple to me. From the time I learned to act until now, I will kiss the stage every time I perform, just like a sacred ceremony. The stage of drama is my eternal position. I said that I will act until I am 80 years old. I will meet the audience in the middle of this year." Deng Chao hopes to star in the same stage as Sun Li. "To be honest, I am still a little selfish. I will have a better understanding with Li, and I can still be together." (Reporter, Zhao Nanan)

Editor in charge: Fan Jing

　　　 Chen Jiashang and Deng Chao also brought another work, "The Four Famous Catchers", which was completed on May 27 and is currently being posted productin. Chen Jiashang said that "The Four Famous Catchers" is a new view of his martial arts films in recent years, and there are many conceptual differences between the filming and the shooting in the 1990s. Deng Chao revealed that this time "he played fiercely and bit fiercely", and also teased that there was a "love scene" with Zou Zhaolong and Wu Xiubo, and the weight of men’s emotions far exceeded that of men’s and women’s love. Starring Jiang Yiyan in a red suspender skirt, he revealed that he and Liu Yifei fought against Deng Chao in the film, and also praised Deng Chao as a new good man, while Deng Chao jokingly said, "There is no chance!" This is also the first time that Jiang Yiyan has been afraid of martial arts action scenes, and it is also the first time that he has hung Weiya, and he has spit bitterness and said that he "got on the pirate ship". And Deng Chao also praised Liu Yifei, who failed to show up, and broke the news that she knocked on the pillar when hanging Weiya, but still insisted on shooting, which is admirable.

　　　 "Demon 108" is an international collaborative 3D animated film based on "Water Margin". It uses the perspective of foreign filmmakers to interpret the classic Chinese legend, telling the story of a vengeful prince and 108 hell devils embarking on a thrilling journey to regain the throne. This time, it uses a new shooting method, using real-life motion capture technology to shoot cartoons, which will start filming this year and will be released in 2013.

Huang Xiaoming and Angelababy have a tacit understanding, and the ghost king and ghost queen will join forces to scare people again

　　　 Police and Bandit: "A Romantic Affair" is the final installment of Gao Qunshu’s director’s "Wind Trilogy", and it has also attracted much attention due to the first screen collaboration between Huang Xiaoming and Angelababy, a couple. Director Gao Qunshu supported the scene alone, revealing that the bloody incident in the film was actually "not a romantic affair", and looked forward to a good reputation at the box office. And Huang Xiaoming and Angelababy’s "willingness to pay", their acceptance of the script and their tacit understanding of cooperation all amazed Director Gao Qunshu.
　

1905 movie network feature Xu Anhua, who has made about 30 films for 40 years, once said: "I reckon I am within the top 10 directors in Hong Kong, but not in the world."

At the age of 73, she has passed her old age, and the world has "recognized" her. She ushered in the trophy of the first three major film festivals and won the trophyVenice International Film FestivalThe Golden Lion’s highest award, the Lifetime Achievement Award.

At the same time, she also brought the new work to Shuicheng. After the premiere, judging from the first wave of word-of-mouth, the quality was higher than expected.We interviewed Xu Anhua in Venice for her third adaptationEileen ChangNovel, she says this love story is unlike any other.

From the announcement of the film’s cast to the release of the first trailer, controversy has focused on casting.

　

Xu Anhua chose the sturdy Peng Yuyan to play the "bloodless, pale lips, and plaster-like" mixed-race son Georgie Qiao. Peng Yuyan revealed at a Venice media conference that he deliberately lost weight for the role, learned to speak Portuguese and learned to dance.chooseMa SichunTo play Ge Weilong, the external image and the description of the novel are appropriate, but the two do not look like the heroes and heroines in Zhang Ailing’s system.

Xu Anhua said that she had her own considerations. There are not many actors and actresses suitable for this kind of romance film on the market now, and the two of them have the characteristics of playing lovers. Feng Shaofeng, for example, does not look like Xiao Jun, but he has a pair of "lover’s eyes", which is very compatible with Tang Wei, who plays Xiao Hong.

The release of "The First Incense" continued the third fate of Xu Anhua and Zhang Ailing on the big screen.Regarding this "half-life relationship", everything still has to start from more than 30 years agoStart talking.

　

01

"Overturning" Zhang Ailing

　

"Love in the City" is the first film to adapt Zhang Ailing’s novel, and it is also the first time Xu Anhua has put her idol work on the screen.At that time, Xu Anhua had just finished filmingHe was eager to continue the play and signed a contract with Shao Enterprises. He thought he could show his skills, but he encountered obstacles everywhere.

　

"The way I’m used to creating is family production, working together, working in teams, not like a big company, impersonal, talking about power and calculating the stakes. The change in approach makes it difficult for me to do things. I work hard, and they are completely different from the things and values I pursue."

In Shao’s first year, she co-wrote the play "Evaporation from the World" with Gan Guoliang, which was the predecessor of the collaboration. The two quarreled and fell out during the collaboration.In order to leave Shao Enterprises as soon as possible and pay off the film debt, Xu Anhua decided to "Kuaishou Kuaishou quickly took a familiar novel to shoot", so there was "Love in the City".

　

In order to obtain the copyright, Xu Anhua contacted Song Qi, Zhang Ailing’s literary agent. Through Song Qi, Zhang Ailing replied to a handwritten Chinese letter. She agreed to authorize the adaptation and wished the film a good success.

　

It only took two months to write the script and prepare for it, and the male and female protagonists found Zhou Yun-fa and Miao Yu who had cooperated in it before.

　

The novel "Love in the City" has a touch of Hollywood neurocomedy style. A man and a woman develop feelings in the midst of spats, bickering and flirting, and finally, "the fall of a city completes their love.""The relationship between men and women in the story, I didn’t start to understand what they were talking about until I finished filming this movie," Xu Anhua said.

　

She used the tragic tone of "bitter hatred" to shoot a romantic love, did not know what kind of structure to connect Shanghai and Hong Kong, did not know how to use irony to write Bai ***** and Fan Liuyuan’s love relationship, had to use the usual realism and melodrama to transfer the scenes and dialogue photos in the novel to the movie.

Xu Anhua felt that she did not grasp the core spirit of the novel, and at that time she did not know how to correctly convert the images in Zhang Ailing’s words into film language, and transform those delicate psychological descriptions into perceptible visual images.

　

The novel reads: "As soon as the tassel enters the door, he can’t help but walk straight to the window. The whole room is like a dark yellow picture frame, inlaid with a large painting in the window. The strong, beautiful sea waves splashed directly on the curtains, dyeing the edges of the curtains blue." This sentence is based on the scene, and the side of the white tassel once again faces Fan Liuyuan’s excitement and anxiety.

　

The movie did capture the windows in the room and the azure blue sea, but the sea in the distance was calm, the scenery was flat and rigid, and the original charm and expression intention of the novel text were greatly eclipsed.

The whole movie just seems so stretched, with nowhere to borrow or apply force.

　

The casting selection was also very controversial. Miao Jianren always lowered his head and looked like a muted "resentful girl", which was very different from the original image. Xu Anhua complained that the art director cut Miao Jianren’s hair short for no reason, and the actor’s styling became a big failure.Zhou Runfa has the demeanor and temperament of the prodigal son of Fan Liuyuan’s love field. Many dialogues are flirtatious words, but Zhou Runfa said it in a more serious and frivolous tone. He did not deeply understand this character, and the interpretation floated on the surface.

Xu Anhua regretted not adjusting the acting methods of the two leading actors. "The actors have to be excellent dramatic actors, but they are very low-key actors. The acting is very life-like, so it won’t work."

Before filming started, she and Zhou Yun-fa went to Song Qi’s house to eat spring rolls. Song Qi suggested that Zhou Yun-fa should play Fan Liuyuan with humor and make the movie look like a comedy from the 1940s. Unfortunately, Xu Anhua did not listen carefully.

"Of course it failed!" Xu Anhua was very dissatisfied with "Love in the City". The production was rushed and there were no good ideas, including the two dancing. She knew that "I don’t know how to change the film and how to make them look good." She also reflected that the heroine might be able to get a new partner, such as Lin Qingxia or Wang Mingquan.

　

The first time she filmed Eileen Chang, Xu Anhua encountered "Waterloo", but she could also foresee the result. It just became more difficult to find funding for the next film, especially to adapt the Eileen Chang novel. "People would faint when they heard Eileen Chang," Xu Anhua said.

02

Don’t forget, there is an echo

　

At the beginning, the cooperation of "Evaporation of the World" was interrupted, and what Xu Anhua wanted to shoot most was not "Love in the City", but. Because she couldn’t go to the mainland to shoot on the spot, she couldn’t do this play without real scenes, so she had to give up for the time being.

In the next ten years, due to a lack of budget, the idea of adaptation was not yet fully mature, and the movie "Half Life" could not be formed.During the period, the directorTian ZhuangzhuangHe also revealed to Xu Anhua that he wanted to make a TV series "Half Life", and she replied that if she made a TV series, there would be no need to make a movie.

　

I never forget, until 1996, I raised 11 million funds, everything was ready, the actors and production team were better than before, the film started smoothly, and the shooting was completed in the estimated three months, unlike "Love" in a hurry.

The novel is more than 100,000 words long and involves three groups of families, Shijun, Manzhen and Shuhui. This time, Xu Anhua knows how to cut down the complexity and simplify it. He deletes all the parts about the family elders in the novel and the life content of Manzhen after marrying Zhu Hongcai, and condenses unnecessary scenes to highlight the main line of love between Manzhen and Shijun.

　

"I try to tell stories while creating suspense, and at the same time make some surprises for those who have read the novel, some according to the original, some not."

　

The plot of the novel is rather popular. Manzhen was framed by his sister and raped by his brother-in-law. If he is not handled well, he will easily be reduced to the conventional tune of soap operas.Xu Anhua knew that adaptations should firmly grasp one point: sensationalism should also be able to stir up the emotional resonance of modern people.

　

Therefore, Manzhen in the movie is not as passive and sad as in the novel, and her sister Manlu and brother-in-law Zhu Hongcai are not so bad.

Xu Anhua was good at filming daily life in reality, and the content of the novel "Half Life" was also more life-like, so her strengths suddenly had room to be used.

She doesn’t photograph Shanghai in the 1930s, which was feasting and feasting, but rather the factory district and semi-suburban areas. She portrays Shanghai with a sense of urban development, where personal destiny does not match any specific city, but is wrapped in the torrent of history.

In the first half of the journey, Manzhen, Shijun, and Shuhui were familiar with each other. The love experiences of Manzhen and Shijun were all shot calmly and slowly, in detail. After the two separated, the narrative began to be drastic and the pace accelerated."The filming method of this play must be simple and clear, because the story is complicated, it must not be messed around. I can’t make it very obscure and difficult to understand."

　

Xu Anhua transforms the psychological activities of Shijun and Manzhen in the novel into film narration, connects the narrative structure with Shijun’s memories, and connects the true face of this love with Manzhen’s inner words.

This time, the actors she chose were all in the right place.

Wu Qianlian was like a woman who came from Zhang Ailing’s novels. Dawn played the gentle Shen Shijun, which was a tailor-made. Anita Mui played Gu Manlu,GeexcellentPlaying Zhu Hongcai, the acting is not a problem, and the two characters seem "pleasing".

Xu Anhua’s design and ideas for scene scheduling are more sophisticated than in the past. Using a moving composition from the window inside and outside the window to explain the difference between Manzhen and Shijun, and a lens swinging outside the restaurant to end the silence when the two meet after a long absence, the image expresses the finishing touch.

　

Compared with "Love in a Alluring City", "Half-Life Fate" is much better in all aspects, and Xu Anhua is also confident that "Half-Life Fate" is a play that she can fully explain in terms of adaptation concepts.

　

03

Light a stove of agarwood shavings

　

If you want to single out the flaws of "Half a Life", it is Xu Anhua’s frequent self-criticism that the "film sense" is not strong. The film is not clear enough in art form and style, and it is not so refreshing.

Counting Xu Anhua’s representative works, "Half a Life" is difficult to rank among the top.

　

Xu Anhua told us in Venice that she continues to make films because she wants to make better films, and she pays more attention to the art form of film than ever before.

Take a look at the behind-the-scenes team of "The First Incense", the screenwriter recruited the famous writer Wang Anyi, the photographer is Du Kefeng, the costume is the Oscar-winning Hetian Emi, and the soundtrack is the famous Sakamoto Ryuichi. With such a golden lineup to support the scene, the production level has been upgraded a lot.

　

But when it comes to the art form, director Xu Anhua is always the backbone of the decision.

The copyright of "First Furnace Incense" can be traced back to the producer Xu Feng. Hou Xiaoxian made the film, and the original "Biography of Flowers on the Sea" was also translated by Zhang Ailing. Xu Feng invited Hou Xiaoxian to shoot "First Furnace Incense".

　

Hou Xiaoxian said, I’m sorry, I can’t shoot, you have to find Wang Jiawei, he is the most suitable. "Zhang Ailing’s emotions are very subtle, and there is also the atmosphere of that era in Shanghai. To be honest, it takes a lot of effort for me to shoot, just looking for actors will kill me."

　

In the end, the copyright passed to Blue Bird Pictures, which had helped Xu Anhua shoot "Fleeing to the Sea of Rage". For the copyright, Xu Anhua visited the Song family again. The person in charge of the novel was already Song Qi’s son Song Yilang, and his sister Song Yuanlin and Xu Anhua also had a friendship for more than 60 years.

Xu Anhua took over again, and she was all too familiar with Zhang Ailing. She agreed to be a producer first, and then confirmed to be a director. Unlike Hou Hsiao-hsien, who focuses on restoring the historical nostalgia of the 1940s in the novel, she said she values this unique love story more.

　

In her opinion, the theme of love in "Agarwood Crumbs · First Furnace Incense" is different from that in "Love in the City" and "Half Life". Ge Weilong in the story unilaterally loves Qiao Qiqiao, and this kind of love in an extreme and inferiority complex attracts her.

In the novel, Qiao Qiqiao is suave, like a young and poor version of Fan Liuyuan. Ge Weilong is a typical female figure in Zhang Ailing’s writing – she is still happy knowing that she is in deep trouble. Aunt Liang and the maid look and stare as if they came from "A Dream of Red Mansions", which is also Zhang Ailing’s favorite work of her life.

　

The text of the novel is mixed and discussed, and the "sense of film" is also strong. It uses space scenes and visual images to describe emotions, such as "snake letter" spit out, "diamond bracelet three inches wide", which is constantly inked in Mrs. Liang’s garden-like residence, pointing out the gold and jade. Among them, the metaphor refers to "China here is the China in the eyes of Westerners, absurd, exquisite, and funny."

Xu Anhua has always respected the core content of Zhang Ailing’s original works. She once said: "You can only adapt Zhang Ailing’s novels, not use them as themes."

　

The plot of the movie "First Incense" has been partially revised, and the plot continues to write Ge Weilong’s married life after marrying Qiao Qiqiao. The novel is only a few strokes away, and the movie spends about half an hour to uncover this dirty and depraved marriage.

After filming "The Golden Age", Xu Anhua said that she would make more films about Hong Kong’s history in the future, and then there was the current "First Incense".Xu Anhua likes Zhang Ailing’s novels, but also because she writes about Hong Kong in her eyes. The story time of "First Incense" roughly takes place in Xu Anhua’s childhood, and she is a witness to the colonial life and history.

Adapting Eileen Chang’s novel is a difficult task, and "Zhang fans" have their own different imaginations of the novel. Xu Anhua has risen to the challenge three times. How is this story of pre-war Hong Kong told? Can the "first incense" be ignited?

Only waiting for the release, waiting to find out.

04

Interview with Xu Anhua in Venice

　

1. You have adapted Zhang Ailing’s "Love in the City" and "Half a Life" before, but you are not satisfied. What is the motivation for shooting "First Incense" this time?

Xu Anhua:The concept of love in this story is different from the other two. I think it’s more adventurous, more novel, more interesting, and it’s an extreme form of one-sided love.

　

"Alluring Love" is about how two people who have different calculations about chance fall in love, and they need to calculate whether they should be together. "Half a Life" is about how circumstances hold them back. But "First Incense" is about the man, Georgie Qiao, who was born not to love Ge Weilong. Although Ge Weilong loves him very much, she chooses to marry, betting that Georgie Qiao will get better one day, but he does not.

2. What attracted you to this film project?

　

Xu Anhua:I want to do what I’m interested in now, and maybe people will think I made this movie because I wanted to shoot the nostalgic high society of the 1940s, Hong Kong, or the scene of that time, but the core story is more important.

　

Actually, I don’t like big productions because it takes a long time, you know, to get along with the art director and actually get the set built. And if I get real, if I get what’s going on in the street, I can capture the story very quickly.

　

"The First Incense" required a lot of preparation, and I felt like I didn’t have much time, but in fact, for us, the film progressed very quickly.Because I usually spend a lot of time on the script side, we started discussing the script at least two years before shooting. After the script was completed after a year and a half, it took about six months to visit the venue, discuss the cost, and the official shooting time was three months. Actually, it was quite fast, and considering the movie only had two main venues, we didn’t need to run around, and there were no war scenes or big scenes.

3. Why did you choose Ma Sichun and Peng Yuyan as the male and female protagonists?

　

Xu Anhua:Because it’s a love story, I think there are only so many actors and actresses that can film a love story together. There may be actors who are really good at acting, but they can’t do it in a love story because they don’t have the eyes.

　

You can imagine an actor or actress in a love scene through a certain quality of them. When you watch this movie, you will be moved. This is a special resonance, something that is not very common. When I was shooting "Golden Age", I chose Feng Shaofeng, who is not like Xiao Jun. I chose him to play this movie because I think he can play the love between the heroine and the heroine well, because he has a pair of "lover’s eyes".

　

4. The movie "The First Incense" also adds a lot of plot to the original novel. Why did it do this?

　

Xu Anhua:Now about a third of the script is new, and the added storylines and scenes are extrapolated from the novel. What will happen when Ge Weilong marries George? This part of the description is only one paragraph in the novel, but the movie takes 30 or 45 minutes to cover. Because I’m very interested in this part, it makes the conspiracy and conflict more obvious.

5. After filming "The Golden Age", you said in an interview that you would make more films about Hong Kong history in the future. After that, we saw "When Will There Be a Bright Moon". Did "First Incense" also focus on showing your thoughts on Hong Kong’s colonial history?

　

Xu Anhua:I was born in 1947, a couple of years after the time of the movie. And in the ’50s, I experienced colonization firsthand, and I think that was an advantage for me because I had a personal understanding of the era, so if I wasn’t making it, people were going to have to do a lot of research.

　

Some people would say that "The First Incense" is an allegory about colonialism, about the unbearability of colonialism, because it is like happening anywhere in the world. In high society, there are many depravity, and these depravity have to be hidden in a very colorful and beautiful and flashy appearance.

6. You still have a great passion for film. What motivates you to keep looking for new projects?

　

Xu Anhua:In the last few years, I’ve started to feel more confident in myself because I know more and more how to make movies, but I was frustrated because I knew my energy was dropping, I couldn’t shoot more than 10 hours a day. Making movies, especially for directors, takes a lot of energy. But at a certain age, you can’t do that anymore.

　

I just wish I could stick with it for a few years and try to make better movies. I now have a better grasp of the characters, actors, casting, etc., but I still have a lot of work to do in this regard of film as an art form, which I’m sorry because I’m always busy doing one thing after another, telling different stories, making different movies, and I don’t think too much about the art form of film itself.

　

If you want to get a pass to the Venice Film Festival, you have to do it. It’s not that I can do it, it’s just that I have to work hard. It’s not about talent, it’s about making a film in an art form that reflects the theme and integrates with it, which is completely different from just shooting.

This article also refers to "Xu Anhua said Xu Anhua".

　　Xinhua News Agency, Beijing, August 4Topic: Consumer consumption in high summer temperatures

　　Xinhua News Agency reporter

　　Many places across the country have experienced hot weather above 35 degrees Celsius one after another. In the scorching sun and sweltering heat, people have chosen to look for "coolness". As a result, residents’ living habits have begun to change, and consumer demand has also seen new trends. This summer, takeout has become popular, online shopping has flourished, and entertainment venues that are cool have exploded in popularity… Scenes of fiery scenes have hooked up the consumption patterns of residents under high temperatures.

　　Avoid the "hot sun" and we will consume

　　At the Huiju shopping mall in Beijing’s South Fifth Ring Road, after 8pm, the crowds are still busy, and some popular restaurants are hard to find. "The mall has sufficient air conditioning, entertainment services are relatively complete, customers are reluctant to cook at home, and traffic counting has increased significantly," said the person in charge of a fast food store.

　　At night, the front of the 1,200 snack stalls in Haikou’s 300-meter-long snack street, which has a variety of characteristics from all over the world, is full of people. "It’s too hot during the day, so I only come out at night to make up for my daytime life," said Huang Linlin, 22, who formed a long queue in front of a local time-honored "refreshing" stall.

　　On Shuixiangkou Street in Haikou, many snack bars open after 7pm and stay open until 1am or 2am, often "full" at midnight. The person in charge of the Haikou Night Market Association said that the traffic of night markets in July increased by about 15% month-on-month.

　　At a barbecue restaurant near Chengdu’s West Third Ring Road, reporters saw that the shop, which can accommodate nearly 100 people, was almost always full from the first table of customers arriving at 5:30 p.m. until nearly 10 p.m. The store’s signature dish, grilled pork belly, sells more than 1,000 skewers a day.

　　The owner, Deng Yong, said that the business of the barbecue restaurant is positively related to the temperature. Every year, the business starts to improve in April, increasing month by month, and reaching a peak in August.

　　In response to the active situation in the catering, entertainment, and cultural industries after nightfall, relevant departments in Beijing, Shanghai, Tianjin, and other places have successively introduced policies to encourage nighttime consumption, enrich the supply of nighttime catering, culture, art, and tourism products, and innovate management models.

　　At the same time that the night market in Neliang is booming, takeaway is also popular, especially "hot" cold dishes and ice products. According to the latest data provided by Meituan, Ele.me and other companies, the number of takeaway orders for cold dishes such as mixed dishes, salads, cold skin, cold noodles, popsicles and ice products has increased significantly week-on-week ratio.

　　Beijing Hema Fresh and other new retail companies have started chilling with the help of fast picking and the whole cold chain. "This year, the ice watermelon service was launched for the first time, and customers placed an order directly online and got chilled watermelons." According to the person in charge of Hema, each Hema store is equipped with an ice-cold area. In addition to watermelon, there are also various drinks and beers, which can quickly deliver these summer products to customers.

　　"This year, we mainly focus on small melons, generally between 1.5kg and 2.5kg, to meet the needs of a family of three to eat melons." Zhao Ning, the relevant person in charge of Hema Fruit in Beijing, said that the ice watermelon has nearly doubled since its listing.

　　Cooling and sunscreen "artifacts" are sought after

　　According to Chufu Big Data released by Suning.com, from July 14th to 22nd, the sales volume of sunscreen, sunscreen clothing, UVCUT, parasol, sunglasses and mask anti-sun six-piece sets increased by 421%, 329%, 109%, 223%, 313% and 162% year-on-year. Taobao data shows that from July 18th to 24th, the search volume for the keyword cooling artifact rose by 208%.

　　The reporter learned that in Beijing, Shanghai, Haikou and other places, the sales of household appliances are crowded, and merchants have launched various promotional activities such as trade-in. Sales of air conditioners and fans are very popular.

　　A salesperson at an electrical appliance store in Haikou told reporters that the most people buy movable air-conditioning fans. Mr. Tu, who purchased air conditioners on site, said: "I just bought two new air conditioners, but due to the large number of people buying air conditioners, the schedule of air-conditioning installers is very full, and the installation of air conditioners will take a few days."

　　In Guangzhou, a handheld fan that is easy to carry, USB chargeable, and has a small and cute design has swept the market. In offices, on the road, and on buses, some people can see it everywhere as a heat-relieving device.

　　Cuckoo is an internet brand owned by appliance company Midea, which focuses on developing products with an internet mindset. Cuckoo launched a portable handheld fan product at the end of April this year, which is a hit because of its careful design and powerful functions. "The weather is hot this year, and many users have strong demand for outdoor summer products, and the product has been well received by the market after launch," said Han Han, the brand’s product director.

　　Cultural tourism thermoelectric cinema becomes a new "summer resort"

　　Under the high temperature, "where to go for summer vacation" has become a big problem, and the cinema that provides air-conditioning has become a new generation of "summer resort". The birth of the domestic animation "Nezha’s Devil Child" has attracted groups of audiences to the cinema.

　　At a movie theater in Haikou, reporters saw that the chairs in the waiting area for the movie were full. Liu Ping, a citizen, said: "The movie theater has air conditioning and can watch a good show. I just want to sleep in the movie theater."

　　Liu Dong, general manager of Haikou Yixin Cinema, said that since the beginning of the summer vacation, from 2 noon to 8 pm is the "prime time" for watching movies. The box office has increased by about 30% compared with usual. The weather is relatively hot, and watching movies has become an important way to entertain during the summer vacation.

　　The emergence of new tourist attractions has also given summer tourists a new place to go. The online travel platform Qunar launched the "2019 Summer Beijing Tourism Heat List", which shows that as the fastest growing tourist attraction this year, the Expo ranked fourth in Beijing this summer, after the Forbidden City, the Badaling Great Wall, and the Yuanmingyuan. The average price of homestays in Yanqing area rose by 41% compared with 2018. The report also shows that since the beginning of this year, the number of tourist routes on the same day of Guijie, Olympic Sports Park, and Houhai as scenic spots has increased by 30% compared with previous years, and the number of people watching concerts, listening to cross talk, and watching exhibitions at night has increased significantly compared with the same period last year. (Written by reporter Ji Ning, participated in the writing of reporters Liu Bo, Xu Ru, Zhou Rui, Mao Xin)

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

Read the original text

1905 movie network feature On the night of October 16, along with the song "Hard to Say Goodbye" that triggered the chorus of the audience, the filmmaker Jackie Chan waved affectionately to the people of "hometown" Datong, announcing the successful conclusion of the 6th Jackie Chan International Action Film Week. At the same time, the live stream of the movie channel located on the eight-meter-high platform opposite Yongtai Gate also ended the three-day panoramic live broadcast of the financial media with excellent results.

The total amount of live broadcast viewing exceeded 100 million, the total amount of reading on Weibo related topics exceeded 1.20 billion times, there were more than 38 hot topics present on all major platforms, and the short video views broke 1 billion… From the in-depth exploration of the entry ceremony and the closing ceremony behind the scenes, to the "We Join Hands Together" public welfare delivery that promoted Shanxi’s good things, to the innovative film laboratory and the "Script Game · Grand Challenge" activity summit forum, the film channel’s media live broadcast team handed over a panoramic, immersive, and combined report card.

Fearless low temperature, kung fu and public welfare join hands to "Jin"　

"This is really a realistic version of’Ice Sculpture Company ‘." At the end of the curtain, Xu Linglin, the live broadcast director of Rongmedia, sighed again and again. From the host team in front of the camera to the director team behind the scenes and various technical types, the live broadcast team of the movie channel with full down uniforms continued to "fight" with the low temperature of minus 8 degrees Celsius.

Affected by the epidemic, the 6th Jackie Chan International Action Film Week was postponed from the mid-summer season of previous years to the golden autumn. But no one expected that the "winter" of Datong came so unexpectedly. According to Xu Linglin, the reason why the live stream was built on an eight-meter-high platform outside the ancient city wall during the preliminary preparations is that its perspective overlooking the entire ancient city of Datong can make the cultural genes and scientific and technological means of kung fu movies and the unique historical heritage of Datong have a chemical effect.

"But this fully open space has also brought great difficulties to our live broadcast." In addition to the "physical damage" caused by low temperatures to personnel, the stability of high-altitude equipment technology and the difficulty of controlling natural factors such as strong winds and sunlight also pose a huge test for the high-quality output of live broadcast images. "It feels like we are fighting against nature, trying every means to make the picture more perfect."

In the opinion of Song He, another live broadcast director, the biggest challenge of this live broadcast is not the low temperature, but the temporary addition of the key content with little preparation time. Just as the event was set, many places in Shanxi ushered in torrential rains and suffered severe floods. With Mr. Jackie Chan’s concern for the people in the disaster area, the film channel’s financial media live broadcast team immediately launched a public welfare assistance plan, and finally launched the "We Join Hands Together" public welfare live broadcast with Taobao Live.

On the 15th and 16th, for two consecutive nights, the live streaming host group of the movie channel joined hands with 18 Taobao live streaming hosts to promote good things in Datong and other disaster-stricken areas in Shanxi by live streaming, and effectively drove the sales of characteristic agricultural products in each disaster area with good results. In the main live stream led by the live streaming host group of the movie channel and filmmakers, Zhang Yinglong, director of the Agricultural Office of the Datong Municipal Committee of the Communist Party of China and director of the Datong Agriculture and Rural Bureau, introduced Datong Huanhua, Huanhua, Xiaomi, apricot and other products. According to Taobao official statistics, on the night of the 15th alone, the Amity Aid Shanxi Flood Public Welfare Link raised nearly 500,000 yuan.

There is light on the screen, and kung fu skills are vigorous and turbulent; there is love in the world, and public welfare acts warm people’s hearts. Despite the successful experience of the public welfare relay live broadcast in the Guangdong-Hong Kong-Macao Greater Bay Area not long ago, the confident movie channel people are not slack, and they have efficiently completed the selection of good items and the design of various public welfare links in a short time, just to bring the most practical help to this land with special ties. "Jackie Chan International Action Film Week has been held in Datong for three consecutive sessions. We also have the same hometown-like feelings as Jackie Chan and Shanxi. If we can make some contributions to our family, it is worth it."

I am a strong country, innovative exploration, and looking forward to the future of the industry

Unlike the past five editions, which have focused on recognizing new action films, the sixth Jackie Chan International Action Film Week has turned its attention back to classic Chinese action films, and specially selected "Top 10 Classic Chinese Action Movies", aiming to reinvigorate the development of contemporary Chinese action films through re-examination of classics.

With her experience in hosting professional film programs, Yao Miao, the host of the movie channel, also has a special affection for Chinese action movie classics. During this film week, she launched the "Yao Miao Film Lab" as a producer, general director and host, and gathered with more than ten filmmakers, scholars and film critics to discuss Chinese kung fu film issues in depth through a forum.

The original intention that inspired Yao Miao to open this "laboratory" was the release of three films – documentaries focusing on kung fu filmmakers, Hong Kong-made police and bandit action films and war-themed action films – during the delay of the film week due to the impact of the epidemic. "Chinese action movies are facing a dilemma, but at the same time, the expectations of Chinese audiences also show the huge market of this genre. Our’laboratory ‘hopes to explore the possibility of combining new era action movies with other genres, and also hopes to find a new successor of Chinese action movies."

Is the 67-year-old Jackie Chan old? How do Chinese action movies collide with a new era of action? Who is the next "dragon" to influence the world? In the Datong Shinzenlou Square, which has a unique historical heritage, many sharp topics triggered heated discussions among the guests, and the online volume was stimulated by the live broadcast of the movie channel. "Since it is called’Lab ‘, what we are looking forward to is a kind of honesty of exploration and truth-seeking, and it is very fortunate that the guests have shown this attitude." It is reported that these highly enlightening discussions will also be broadcast in the form of special programs through the film channel’s "Today Film Review" column.

In addition to the topic of action movies, the "Script Game · Grand Challenge" activity specially created by 1905 Movie Network for this year’s Jackie Chan International Action Film Week also explores the future possibilities of this emerging industry with an innovative model combining summit forums and real-life experiences. From the prospect of script game IP entering the film and television industry chain, to the examination of the chaos of the industry, and to the possibility of "script game + X" extension, the summit forum carefully and orderly reveals the "yesterday, today and tomorrow" of the script game industry; VR experience, olfactory tracking… The offline real-life experience presented in a variety of ways, and the landing possibilities of various prospect topics are intuitively output with the power of science and technology.

According to Li Wei, chief producer of the 6th Jackie Chan International Action Film Week and chairperson of the 1905 Film Network, most of the screenplay game works in this exhibition are created by "post-90s" young authors, including "Mulan Joins the Army", which fits the local folk stories of Datong, and other works have a good inheritance of traditional Chinese cultural IP. The innovative development of emerging industries under the inheritance is also highly consistent with the concept of from classic to new life advocated by this film week.

The day after the curtain ended, the official Weibo of Jackie Chan International Action Film Week continued to receive enthusiastic interactive messages from netizens. It’s hard to say goodbye, not only Jackie Chan’s reluctance to part with Datong, but also the gratitude of the film channel’s financial media live broadcast team for this enthusiasm. Breaking through the test of epidemic and disaster, the next Jackie Chan International Action Film Week will be more exciting. We will meet again in the live broadcast next year!

[Shaanxi Automobile Online News]The sun, the moon, the stars, and all things, look up to the Milky Way! On April 24, also the eighth China Space Day, the first Geely Galaxy L7 was officially rolled off the assembly line at Geely Automobile Baoji Manufacturing Base.

Baoji is the birthplace of Zhou and Qin civilizations and the hometown of Chinese bronzes. It has a profound historical and cultural heritage and the genes of craftsmen in a big country! In this environment where the development of the automobile industry has unique advantages, Baoji Intelligent Factory has undergone innovation and upgrading, built a 4.0 factory with full-cycle AI intelligent control of "technology intelligent manufacturing, process leadership", and fully escorted the excellent quality of Geely Galaxy L7 for ingenuity! Geely Galaxy L7, the first plug-in hybrid model under the Geely Galaxy brand, is officially off the assembly line here! It marks that the Geely brand has taken a new step again!

In the exterior part, Geely Galaxy L7 adopts the official design language called "Galaxy Light", and the front face part has a large number of polyline shapes. It adopts a closed design and adds a lot of details, such as through-type daytime running lights with split headlights on both sides. In addition, there is a trapezoidal heat dissipation opening design at the bottom of the bumper. At the same time, the roof part does not use a panoramic canopy, but adopts a larger area of open revelation sunroof design.

The side lines can be seen that it adopts a roof line similar to the back. The visual effect is very prominent through the blackened color scheme of the entire ABCD column and the roof. However, the door handle does not use a hidden design, but uses a traditional shape. In terms of body size, the length, width and height of the new car are 4700/1905/1685mm, and the wheelbase is 2785mm. The rear part of the Geely Galaxy L7 also adopts the popular through-type taillight group shape, and it is also equipped with a large-size spoiler to enhance the sense of sports.

In terms of interior, the Galaxy L7 central control part does not use the popular large-screen design, but uses a separation design of 10.25-inch LCD instrument, 13.2-inch central multimedia floating large screen and 16.2-inch co-pilot large screen, and its central control large screen has a built-in Snapdragon 8155 chip, equipped with Galaxy N OS system. In addition, it also has a 25.6-inch oversized AR-HUD head-up display, and a flat-bottomed multi-function steering wheel. The color scheme adopts a classic black and white collocation.

In terms of power, Geely Galaxy L7 is equipped with a hybrid system composed of a 1.5T turbocharged gasoline engine and an electric motor, of which the gasoline engine has a maximum power of 163 horsepower, is equipped with a 3 DHT Pro variable frequency electric drive system, and uses the P1 + P2 scheme, which can both assist and drive independently. In terms of performance, the new car’s 0-100km/h acceleration time is 6.9 seconds, and the fuel consumption of 100 kilometers of power loss is only 5.23L, and its CLTC comprehensive cruising range is 1370 kilometers.

It is reported that Geely Galaxy L7 has made its debut and opened reservations at the Shanghai Auto Show, and is expected to be listed in the second quarter. The Geely Automobile Baoji Smart Factory, which produces Geely Galaxy L7, was officially landed in Baoji National High-tech Development Zone in 2013. Since it was put into mass production in 2016, it has delivered 840,000 vehicles to users. It is understood that the factory has attracted more than 40 automobile core parts supporting enterprises to gather, and the annual output value of the factory has exceeded 70 billion yuan. Radiation has created an industrial effect of nearly 100 billion yuan, becoming a well-deserved "leader" in Baoji’s automobile and parts industry. The total construction area is 400,000 square meters, and there are four main process rooms including stamping, welding, painting and final assembly of the whole vehicle.

　　On December 20, the fifth anniversary review of Tencent’s "Chuangyi Plan" was held in Shenzhen. The event invited representatives of many non-profit organizations, creative agencies, design teams, commercial brands and cooperative farmers to gather at Binhai Building to review the ecological value created by the "Chuangyi Plan" over the past five years, witness the latest achievements of the Chuangyi Plan in 2021, and discuss the prospects for sustainable social value innovation based on the Chuangyi Platform.

　　This year, Tencent launched its fourth strategic upgrade – "Promoting Sustainable Social Value Innovation" and "Rooting in Consumer Internet and Embracing Industrial Internet" as the foundation for the company’s development, and jointly driving all core businesses. Under the guidance of the new strategy, the "Creativity Plan" has also been fully upgraded, further promoting the implementation of "Sustainable Social Value Innovation" and "Common Prosperity Special Project Plan".

　　Chen Juhong, vice-president of Tencent and head of Tencent’s Sustainable Social Value Division, said in her speech: "We have always adhered to the sustainable development of public welfare through business methods, technological capabilities, platform connections and innovative practices. This is our main model for sustainable social value innovation. We hope to accelerate the process of public welfare through digitalization and intelligence, so that more individuals in need of help in the world can benefit, and bring about equality and efficiency improvement. The’Creativity Plan ‘is an important practice for us to try this new paradigm."

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Chen Juhong, Vice President of Tencent and Head of Tencent Sustainable Social Value Division

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　　Luan Na, vice-president of Tencent, shared in her speech: "We have been constantly exploring and making continuous efforts, hoping that the’Chuangyi Plan ‘can give full play to Tencent’s ability to connect for good and the ecological advantages of advertising and marketing ecology, and connect more ecological partners such as public welfare, advertising, design, brand, etc. At the same time, continue to provide digital tools and solutions to help create profits through science and technology, promote public welfare organizations and public welfare projects across the country to enhance the ability of public welfare creative communication, further promote the healthy development of China’s public welfare ecology, and continuously create sustainable social value."

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Luan Na, Vice President of Tencent

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　　2017-2021After five years of generating profits, goodwill continues

　　Since its launch in 2017, the "Chuangyi Plan" has been based on Tencent’s platform resources and connectivity, implemented the innovative mechanism of "Creativity + Technology + Public Welfare", played the role of "connector", connected all roles in the ecology, realized the full linkage of creative power, advertising technology capabilities and public welfare projects, and drove more partners in the Chuangyi ecosystem to act together, so that more issues can be seen and understood, and create greater social value. In the past five years, the project has attracted more than 13,000 Chuangyi people and more than 5,000 teams to directly participate, incubated more than 240 Chuangyi works, exposed and interacted with nearly 10 billion, and drove more than 300 million people to participate in public welfare activities.

　　At the event, the four Chuangyi people who accompanied the "Chuangyi Plan" shared their own "Chuangyi" stories, reviewing the continuous growth and extension of the "Chuangyi Plan" and the social value created by the "Chuangyi Ecology" from the perspective of public welfare organizations, brands and creative agencies.

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Zhou Yuan, Director of Brand and Communication of WWF, Zhao Guangfeng, Deputy Director of Funding Projects Department of China Women’s Development Foundation, Teng Lihua, President of Beijing Ogilvy Group, and Yum China representatives delivered keynote speeches respectively

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　　In addition, the project team also joined hands with the FiT Tencent blockchain team to launch the "Chuangyi Plan" fifth anniversary series of digital collections "Thank You, Shining Light", limited to 5,000 pieces, paying tribute to every Chuangyi person who has been with us for five years.

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12 digital collections created with the theme of 5 years of outstanding works and projects of the "Creation Project"

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　　2021Year: The original intention remains unchanged, innovation moves forward

　　This year, the new "Chuangyi Plan" is more focused, and continues to create social value through the three core projects of "I am a Chuangyi Person" public welfare project assistance plan, "Chuangyi Brand + Plan" and "Harvest Good Things Plan".

　　Under the guidance of the Ministry of Agriculture and Rural Affairs, since its launch in September 2021, the "Harvest Good Goods Plan" has actively responded to the national rural revitalization strategy. Since its launch in September 2021, it has opened up digital upstream channels for more than 40 characteristic agricultural products in 23 provinces and cities across the country, effectively promoted the docking of production and sales, promoted the digital transformation and upgrading of agricultural product brands, helped rural revitalization and common prosperity, and brought "the second harvest" to farmers.

　　At the event, Tencent SSV Village Development Laboratory invited farmers and business representatives from many places to come to the stage to share the story of the harvest and share the joy of the harvest. Xiao Liming, vice president of sustainable social value of Tencent and head of the Village Development Laboratory, said: "As the engine of Tencent in the field of rural revitalization, Tencent SSV Village Development Laboratory will adhere to the principle of’government-led, social co-creation, Tencent-assisted, pilot demonstration, and classified promotion ‘to promote the co-creation of beautiful villages."

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　　Representatives of farmers participating in the "Harvest Good Things Program" exchanged gifts and took a group photo with representatives of the Tencent organizer. On the table is the QQ penguin doll dough specially made by the face master of the intangible culture of Shandong Province. (From left) Tencent SSV is Chen Jingjing, the head of the village think tank of the village development laboratory, Luan Huifang, the president of the Shandong Yantai Agricultural Society, Wang Jingbo, the chairperson of the Langyaling Xiaolong Agricultural Products Farmers Professional Cooperative in Laizhou City, Xiao Liming, vice president of sustainable social value of Tencent and the head of the village development laboratory, Yang Yue, the chairperson of Jiangxi Geqing Food Co., Ltd., Yue Chunli, the general manager of Ningxia Fresh Qilai E-commerce Co., Ltd., and Lai Huiqing, the chairperson of Guangzhou Yunding Ganpu Tea Industry Co., Ltd.

　　The "Chuangyi Brand +" program is committed to promoting the close connection between enterprises and public welfare, investing together with brands, realizing complementary resource advantages, and enhancing the digital ability of public welfare projects. This year, the "Chuangyi Brand +" program has actively participated in five enterprises and institutions, Yum China, Amway, Vipshop, Hangzhou Wenshang Charity Foundation, and Ubras, incubating five key public welfare works, raising nearly 30 million yuan for public welfare projects, and raising social attention to public welfare issues.

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The organizer and the jury awarded awards to the winning works of "Chuangyi Brand +"

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　　This year, the "I am a Creator" public welfare project assistance plan has become more focused, shifting from an open proposition to a focus on ten social value areas, covering low-carbon action, cultural heritage, biodiversity, technological public welfare, rural revitalization, etc., and further establishing direct connections between the hatched works and the projects on the Tencent Charity platform to create better access and connection.

　　At the event, the winning works of "I am a Creator" in 2021 also appeared one after another. Among them, the work "A Special" Organ Transplant "by the TOPic & Loong team won the grand prize in the public service advertisement category. The work uses organ transplantation as a cutting point to subtly stimulate people’s renewed attention and reflection on the topic of afforestation. In addition," Mai Jishan’s Cultural Anxiety "and" My "Cat" Lost "won the gold award in the public service advertisement category," Wrong Socks Day "," Dong Yi "and" Her Power ", which is born to the new, won the best public service product design award, and the best public service product solution was won by" Grandma Azi’s Sunset Gallery "," Perfect Time "and" Gangsha Monopoly ".

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The organizer and the jury presented awards to the winning entries of "I am a Creator"

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　　Ecology-based, the future is promising

　　In the past five years, the "Chuangyi Plan" has continuously innovated and iterated, connected and gathered forces from multiple parties, consolidated the foundation of the "Chuangyi" platform, continuously stimulated ecological vitality, and provided a steady stream of impetus for the innovation of social value.

　　At the event, five guests from the creative, public welfare, design, brand and other circles discussed how to connect and co-create in the Chuangyi ecology over the past five years, empower creativity with technology, tell good public welfare stories, and achieve more effectiveness and create greater sustainable social value. At the same time, they also imagined the future of the platform ecology, looking forward to realizing end-to-end public welfare connections, activating, integrating and linking more resources, and growing greater public welfare possibilities.

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From left: Mr. Yang Weijia, General Planning of Chuangyi Project and Senior Brand PR Director of Tencent Advertising, Mr. Long Jieqi, TOPic & Loong Chuangyi Person and CCO, Chen Yan, General Manager of Tencent User Research and Experience Design Department, Dou Ruigang, Executive Secretary of Tencent Charity Foundation, Chang Yue, Deputy General Manager of Tencent Advertising Market and Vice President of Tencent Smart Retail Market, Zhou Yuan, Director of WWF Brand and Communication

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　　Five years is an important milestone, but also a new starting point. Over the past five years, the "Creativity Program" has continuously explored a new paradigm of public welfare, empowering public welfare with digital capabilities, and achieving energy efficiency with diverse partners, so that goodwill can be passed on and continued, and carried forward.

　　Walking with light, goodwill is always there, and the "Chuangyi" action in the new year is about to start. Please follow the "Chuangyi Plan" official account & WeChat Channels and join the team of "Chuangyi People"!

　　About the "Creativity Plan"

　　"Chuangyi Plan" is Tencent’s open ecological platform for the whole society to create sustainable social value. It is committed to stimulating the enthusiasm of all parties in society for co-creation, exporting effective and sustainable public welfare solutions, and realizing public welfare accessible to everyone. In 2021, with the establishment of the Sustainable Social Value Division (SSV) by Tencent to promote the implementation of the "Sustainable Social Value Innovation" and "Common Prosperity Special Project Plan" strategies, the "Chuangyi Plan" has also ushered in a comprehensive upgrade: through the three core projects of "I am a Chuangyi Person" public welfare project assistance plan, "Chuangyi Brand + Plan", and "Harvest Good Things Plan", the power of public welfare ecology continues to promote the implementation of public welfare effectiveness.

　　About the "Harvest Good Things" program

　　The "Harvest Good Things Plan" is a special project plan for Tencent to actively respond to the national rural revitalization strategy. Under the guidance of the Ministry of Agriculture and Rural Affairs, with the help of Tencent’s resources and capabilities, it promotes the digital transformation and upgrading of agricultural product brands and helps common prosperity. This plan is jointly initiated by Tencent Sustainable Social Value Division (SSV), Tencent Charity, Tencent Advertising, and WeChat. Through platform traffic and ecological resource support, digital solution support, customized services and talent support, it promotes rural industry revitalization, practices sustainable social value innovation, and contributes to common prosperity.

　　About "Chuangyi Brand + Program"

　　The "Chuangyi Brand + Plan" is a public welfare ecosystem where Tencent and brands create sustainable social value. As one of the core projects of Tencent’s "Chuangyi Plan", it is jointly initiated by Tencent Charity Foundation and Tencent Advertising. It aims to invest together with brands to achieve complementary resource advantages, enhance the digital capabilities of public welfare projects and the social attention of public welfare issues, and gather the power of products, technologies and solutions to promote the implementation and innovation of sustainable social value.

　　About the "I am a Chuangyi Person" public welfare project assistance plan

　　Under the guidance of the China Advertising Association, the "I am Chuangyi People" public welfare project assistance plan was jointly initiated by Tencent Sustainable Social Value Division (SSV), Tencent Charity, Tencent Advertising, and Tencent User Research and Experience Design Department (CDC). It aims to improve the creative level of China’s public welfare industry through the support of Tencent platform resources, help public welfare projects and public welfare issues gain more social attention, and make public welfare accessible to everyone through the innovative mechanism of "creativity + technology + public welfare".

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New energy vehicles and fuel vehicles have their own characteristics. It is difficult to say who is better than whom. Consumers will be bold to buy whatever they like. What we are talking about today. Let’s introduce it well.

First of all, from the appearance point of view, the front face of the M5 has improved the grade of the whole car, looking more simple and elegant. Then the avant-garde and personalized headlight design has been adopted, which has improved a certain grade. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4785MM*1930MM*1620MM, the car adopts avant-garde lines, the side circumference gives a very atmospheric feeling, with large-sized thick-walled tires, the shape is quite simple and elegant. Looking back, the rear line of the M5 is simple, and the tail lights give a very simple feeling. The whole looks very cute.

When I came to the inside of the Wenjie M5, the interior design of the Wenjie M5 looks relatively young and fashionable, reflecting the sense of design. The steering wheel design of the car is very clean and refreshing, made of genuine leather, and the practicality and appearance are not bad. Take a look at the central control, which is decorated with a 15.6-inch central control screen, which makes the interior design quite layered, which is in line with the car’s temperament. Let me introduce the dashboard and seats. The car is equipped with a tough dashboard, which is easy and clear to read information. The car uses leather/imitation leather mixed and matched seats, and the seats are wide and thick, which is basically enough for daily use.

The total power of the M5 motor is 365KW, the total torque is 675N.m, and the maximum speed is 210km/h.

The rear compartment space of the M5 is well-behaved, but it supports the reclining of the rear seats, which greatly enhances the scalability of the space and meets the needs of daily travel. At the same time, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, side aircurtain, front side airbag and other safety configurations.

The SUV model has an atmospheric appearance, good space performance, and high cost performance. I wonder if you are interested in it. If you are also planning to buy a car now, then today’s car is worth learning about.

With the overall improvement of epidemic prevention and control in China, tourism demand has been gradually released. In order to thoroughly implement the decision-making and deployment of the provincial party committee and provincial government to stabilize the economy and promote consumption, expand the brand promotion of Shanxi cultural tourism, promote the rapid recovery of the cultural tourism market, and effectively stimulate cultural and tourism consumption, the Shanxi Provincial Department of Culture and Tourism cooperated with Autonavi Map Digital Navigation to officially launch the "Shanxi One-Click Smart Tour" platform on July 6, dedicated to comprehensively improving the digital marketing capabilities of Shanxi cultural tourism in the field of travel and promoting the high-quality development of Shanxi cultural tourism.

This time, "Beauty is around, Jin is in front of you" Autonavi map Shanxi one-click smart travel platform online release activity, combined with the 4th Rural Cultural Tourism Festival in Loufan County, aimed at the current travel needs of tourists, aiming at the most popular self-driving travel camping experience and RV camps and other emerging tourism formats, taking "Smart Cultural Tourism + Rural Revitalization" as a breakthrough point, through the "offline launch ceremony + online marketing promotion" method, making a call for Shanxi Cultural Tourism, realizing the transformation of Shanxi Cultural Tourism brand volume to market traffic, and driving the effective growth of Shanxi Cultural Tourism consumption.

"Shanxi Good Scenery" One-Click Smart Tour Platform, as the first provincial official portal product platform of Autonavi Map, will fully present humanized smart tourism services, and use the quick search function to accelerate the realization of "pre-trip travel reference, on-the-way navigation explanation, and post-trip comment interaction". The online and offline seamless connection and full coverage journey services are convenient for people to grasp the travel information related to destinations and scenic spots and attractions in a timely and accurate manner before and during the trip, and directly place an order to make an appointment or buy their favorite cultural and tourism products.

Tell the story of Shanxi well and spread Shanxi culture. Use new technologies, new means and new kinetic energy to empower cultural tourism, take the "one-click smart tour" platform as an opportunity, and use the Autonavi digital navigation map platform to speak for Shanxi cultural tourism, actively build "ancient Chinese civilization · Shanxi good scenery" into a top domestic cultural tourism brand, and accelerate the construction of Shanxi into an internationally renowned cultural tourism destination.

Source of information: Exchange and Cooperation Section of the Bureau