上海后花园论坛,上海419论坛,上海夜生活论坛

No.10 [2024] of Beijing Zhengban Fa

District People’s governments, municipal government commissions, offices and bureaus, and municipal institutions:

　　"Key points of Beijing’s comprehensive optimization of business environment in 2024" has been approved by the municipal government and is hereby printed and distributed to you. Please conscientiously implement it according to the actual situation.

General Office of Beijing Municipal People’s Government　　　　

April 17, 2024　　

Key points of Beijing’s comprehensive optimization of business environment in 2024

　　In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council on comprehensively optimizing the business environment, conscientiously implement the Opinions on Comprehensively Optimizing the Business Environment to Create "Beijing Service", continuously build a market-oriented, rule-based, convenient and international first-class business environment, accelerate the development of new quality productivity, and solidly promote high-quality development, and make "Beijing Service" a "golden business card" of Beijing city image in the new era, this work point is formulated.

　　First, optimize the regional industrial development environment and promote the coordinated development of Beijing, Tianjin and Hebei

　　1. Strengthen the support of scientific and technological innovation standards. Focus on frontier fields, encourage and support Zhongguancun enterprises and related industrial technology alliances to issue a number of technical standards, and build a brand of "Zhongguancun Standard" with international leading level. In a timely manner, the standards applicable to the transformation of advanced scientific and technological innovation achievements will be regarded as an important basis for the establishment, acceptance and award of various scientific and technological projects, and the industrialization of new technologies will be accelerated.

　　2. Strengthen the incubation and service of science and technology enterprises. Guide the hierarchical development and hierarchical cultivation of various incubators, systematically lay out high-energy incubators, promote the construction and operation of leading benchmark incubators, and accelerate the formation of a business incubation system closely integrated with the scientific and technological innovation system and industrial development system.

　　3. Support the construction of some common technology platforms. Strengthen the research and development services of common technologies in the fields of integrated circuits and intelligent (networked) automobiles. Support the construction of concept verification platforms in the fields of intelligent manufacturing, medicine and health, build a service platform for rapid proofing, trial production and mass production, and provide concept verification services such as scientific and technological achievements evaluation, small batch trial production and engineering prototype production.

　　4. Solidly promote the construction of Zhongguancun Science and Technology Innovation Financial Reform Experimental Zone, and encourage banking institutions to open up credit green channels for high-tech enterprises and "specialized and innovative" enterprises. Give play to the role of "Beijing Chuangrong", "Beijing Chuangtong" and "Beijing Zhitong", and strive to arrange 50 billion yuan of refinancing and rediscount funds to support the development of scientific and technological innovation enterprises and manufacturing enterprises.

　　5. Effectively loosen the burden for researchers. Encourage qualified universities and scientific research institutes to set up special technology transfer institutions, and adopt the methods of pricing shares, licensing and transfer of patents and other scientific and technological achievements to promote the rapid transformation of scientific and technological achievements. Improve the classification evaluation system of scientific and technological projects, and form a scientific and technological evaluation orientation with quality, performance and contribution as the core.

　　6. Improve the transformation environment of scientific and technological achievements in Beijing, Tianjin and Hebei. Support universities in Beijing, Tianjin and Hebei to jointly build superior disciplines, laboratories and research centers, promote the formulation of a docking list of supply and demand for the transformation of scientific and technological achievements in the three places in 2024, and build an information service platform for the transformation and trading of scientific and technological achievements in Beijing, Tianjin and Hebei.

　　7. Implement the pilot project of new industry standardization. Focus on the new generation of information technology, new energy vehicles, metauniverse, humanoid robots and other industries, strengthen the test and verification of key technical indicators of standards, and shorten the development cycle of standards. Formulate and revise a number of energy-saving and carbon-reducing standards in key areas such as construction, industry and public institutions.

　　8. Focus on optimizing the industrial ecological service system. The establishment of the city’s examination and approval service coordination system. Dynamically update and upgrade the industrial map and industrial policy catalogue of Beijing. Focus on the future industry, sort out the demand list of technological innovation, industrial cultivation and resource elements, and provide industrial supporting services accurately. Promote more government services into the park, establish special class services, follow-up by commissioners and other mechanisms, strengthen the whole process of the project, and solve the difficult problems of project promotion in time. Create a number of business environment demonstration parks and buildings.

　　9. Introduce policies and measures to support the high-quality development of innovative medicines and innovative medical equipment whole-process services, improve the efficiency of innovative medical equipment review and inspection, and realize the electronic process of medical equipment registration review and approval and inspection. Continuously improve the inspection ability of imported drugs and expand the scope of inspection varieties in a timely manner. We will introduce an implementation plan to accelerate the construction of artificial intelligence full-stack innovation, promote the application of artificial intelligence models in vertical fields such as medical care and government affairs, and explore the implementation of inclusive and prudent supervision.

　　10. According to the overall layout of "six chains and five groups", we will promote the transformation of key industrial chain maps such as new energy and intelligent (networked) vehicles, carry out joint investment promotion and landing docking services, and promote the continuous optimization and upgrading of the industrial ecology of Beijing-Tianjin-Hebei.

　　11. Promote the coordinated reform of the commercial system in Beijing, Tianjin and Hebei, promote the consistency of policies and procedures for the establishment, change and cancellation of enterprises in the three places, and add more than 8 districts (cities) to realize the handling, issuance and collection of business licenses in different places. The second batch of Beijing-Tianjin-Hebei enterprise qualification mutual recognition sheets was launched to realize mutual recognition of more than 20 items, and more than 100 "regional general office" government service items were added. Focus on promoting the "Beijing+Xiong ‘an" urbanization service, and launch more than 30 urbanization issues in the public service field.

　　12. Beijing, Tianjin, Hebei, Shanxi and Mongolia jointly issued the discretionary benchmark for tax administrative punishment in North China, and unified the law enforcement standards for tax-related matters in the region. Strengthen the joint enforcement of safety supervision of drugs, medical devices and cosmetics. Construct a cross-regional collaborative governance system for the transfer, assistance in investigation and delivery of intellectual property cases in Beijing, Tianjin and Hebei.

　　13. Deepen the integrated reform of port cooperation and customs clearance supervision in Beijing, Tianjin and Hebei, accelerate the interconnection between the "single window" of the three places and the customs clearance logistics system, and realize the visual query of customs clearance logistics status information. We will deepen the reform of "direct lifting by ship" and "direct loading in Hong Kong", and promote innovative modes such as "direct lifting and direct loading" in regional air ports.

　　Second, strengthen the market and promote fairness, and create an efficient, standardized and equal competition market environment.

　　14. Strictly implement the market access system and vigorously remove all kinds of explicit and implicit barriers. We will fully implement the fair competition review system, promptly clean up and abolish measures that hinder unified market and fair competition, such as local protection, market segmentation and designated transactions, and continue to strengthen anti-monopoly law enforcement in the areas of people’s livelihood such as medicine and public utilities.

　　15 deepen the signing and management of electronic contracts and the application of electronic letters of guarantee for government procurement projects, and gradually improve the functions of performance acceptance, credit evaluation and user feedback. Formulate the service standard of Beijing public resource trading platform, continuously clean up the hidden threshold and unreasonable restrictions in the bidding field, and explore the dynamic management of bid evaluation experts in the bidding field and the credit evaluation management of bidding agencies.

　　16 to facilitate the entry and exit of business entities. We will carry out pilot projects to promote the high-quality development of business entities, continuously broaden the scope of "full-process online office" for the establishment and change of foreign-invested enterprises, establish a preventive protection mechanism for enterprise names with certain influence, and explore the establishment of a unified standardized information base for enterprise residences in the city. We will improve mechanisms such as the diversion of complex and simplified bankruptcy cases, out-of-court reorganization, the connection of enforcement and the cooperative repair of credit, and continuously improve the service level of tax-related matters, bankruptcy information inquiry and financial support.

　　17. Deepen the reform of comprehensive examination and approval of social investment projects, and earnestly implement the reform measures such as parallel examination and approval, joint drawing examination, joint acceptance, regional evaluation, "listing with standards" and "handing over the certificate upon delivery". Optimize the examination and approval of environmental impact assessment, classify and implement measures such as filing-free and bundling examination and approval, and explore and promote the integration of project environmental assessment and pollutant discharge permit.

　　18. Implement the real estate registration liability insurance system and gradually expand the service content of real estate registration service outlets of banking financial institutions.

　　19 the introduction of urban renewal project implementation plan preparation and declaration, implementation plan joint review, project parallel approval and other supporting documents, to provide operational and landing work guidance for the implementation of the main body.

　　20 to strengthen the standardized management of municipal public facilities. Continuously optimize the online and offline "one-stop" service for municipal public facilities. Promote joint survey, linkage construction and collaborative excavation of hydropower networks and other projects. Formulate management measures for water supply reliability, improve relevant standards for environmental sustainability of power supply, guide commercial buildings and properties to support telecom enterprises to enter the market, and open broadband network services equally.

　　Third, strengthen openness and stabilize expectations, and create a legal environment in the first good area

　　21. Promote the introduction of laws and regulations on foreign investment and the construction of international arbitration centers, and promote the revision of the Regulations of Beijing Municipality on Optimizing the Business Environment. Systematically sort out the government regulations related to fines, and make consistent amendments according to the cancellation and adjustment of related fines in the State Council.

　　22. Vigorously promote the construction of social credit system. Relying on "Credit China (Beijing)", 12345 citizen service hotline and other channels for complaints about government dishonesty, we will explore the establishment of a credit supervision column for contract performance, accept complaints in a timely manner, and regularly track the performance. We will implement credit evaluation and classified supervision systems in the fields of labor and employment, medical and health care, intellectual property rights and environmental protection. A number of credit incentive measures will be introduced in the fields of administrative examination and approval, financing credit, evaluation and commendation.

　　23. Accelerate the construction of the national market supervision digital pilot zone, vigorously promote off-site supervision, and achieve full coverage of the supervision field. We will fully implement the white list system of honest business entities, and in principle, we will not take the initiative to carry out on-site inspections of business entities listed in the white list, except for cases such as complaints and reports and cases assigned by the office.

　　24. Strictly regulate the implementation activities of fines, strengthen the management of malicious professional claims, and launch a number of lists of minor violations and first-time violations in the fields of public security, fire protection and cultural tourism.

　　25. Promote the construction of smart courts. Support the court to further improve the online trial, online payment of legal fees, online fee refund, real-time tracking of trial progress and other functions. Support the court to carry out electronic investigation orders of lawyers, issue electronic effective certificates and provide online verification of effective legal documents, and take the lead in applying them in real estate registration and other fields.

　　26. Deepen the reform of separating complexity from simplification, encourage the courts to strengthen the procedural guidance for the parties, and further improve the application rate of small-sum litigation procedures and exclusive system. Support the court to comprehensively use non-litigation means such as people’s mediation and professional mediation to realize the full coverage of the 12368 "No.1 Response" complaint source governance mechanism in the streets and towns of the city. Support the court to take the lead in exploring and standardizing the execution procedures of new types of property such as electronic assets.

　　27. Accelerate the construction of the International Arbitration Center, formulate the implementation plan for building the Beijing International Arbitration Center, promote the case informatization construction of the Beijing Arbitration Commission, and realize the online submission, consultation and download of arbitration procedure documents by the parties. Introduce some measures for the balanced development of public legal services. Support qualified areas to explore the establishment of legal service gathering areas, and provide professional services such as legal consultation and notarization services for enterprises.

　　28. Improve the function of Beijing (Zhongguancun) International Intellectual Property Service Hall, and provide free consultation, professional training and dispute mediation services for enterprises and the public in the park. Focusing on the key sub-sectors involved in the new generation of information technology and high-end equipment manufacturing industry, the coverage of patent pre-examination services will be further improved.

　　29 actively promote the judicial confirmation of the administrative mediation agreement on patent infringement disputes, and reduce the cost of rights protection for rights holders. Strengthen the "one-stop" solution of intellectual property disputes in new formats such as webcasting and cross-border e-commerce, and provide online services such as infringement judgment consultation, rights protection assistance, notarization and identification resource docking.

　　Fourth, strengthen openness and improve quality, and create a free and convenient investment and trade environment.

　　30. Adhere to the consistency between domestic and foreign investment, and ensure that foreign-invested enterprises participate in government procurement, standard setting and equal access to support policies according to law. Unless it is clearly stipulated by laws and regulations or involves the field of national security, foreign-invested enterprises and their products and services shall not be excluded or discriminated against by limiting brands or setting additional conditions for foreign-invested enterprises and their products and services to enjoy policies.

　　31. Establish authoritative publishing channels for foreign affairs, enrich the Beijing international portal website, focus on the policies that foreign-invested enterprises are generally concerned about, such as investment access, financial support, industrial support, tax incentives, and launch 20 scene integration services such as company establishment and capital increase to promote the application of digital identity verification results for foreigners.

　　32. Do a good job in the service of key foreign-funded projects, improve the project coordination service mechanism, strengthen the agency service of the whole process, and accelerate the project landing. When a foreign-invested enterprise conducts domestic reinvestment business, the invested enterprise or equity transferor registered in this city does not need to register for receiving domestic reinvestment.

　　33. Improve the round table system of foreign-invested enterprises, establish the "first-in-charge system", realize the "closed-loop" management of enterprise demand collection, dispatch, handling and feedback, and carry out butler service.

　　34. Innovate the customs clearance supervision service mode. Expand the white list of biomedical research and development items and implement intelligent approval of low-risk special items. Promote the qualification certification of "certified operators" (AEO) enterprises and update the "whole process network office", and enjoy the convenience measures such as giving priority to customs declaration procedures, implementing territorial inspection, and reducing the proportion of spot checks.

　　35. Promote the expansion of "single window" to the whole chain of international trade, add a service trade section, and gradually introduce functions such as export tax rebate of service trade and rapid customs clearance of materials for exhibition activities. Establish an authoritative publishing channel for international trade information, and provide information such as various international trade agreements and conventions, domestic laws, regulations, policies and measures, and trade process guidelines. On-line Beijing "Double Hub" airport comprehensive service platform to realize real-time online inquiry of cargo dynamics.

　　36 to carry out national service industry standardization pilot, timely summarize the achievements of standardization innovation practice, and organize the formulation of national standards for service industry in line with international standards. In the cross-border service trade, explore new modes such as introducing service trade agents and overseas companies to voluntarily declare tax payment.

　　37. Explore the pilot project of digitalization of international trade bills of lading with Singapore and Hong Kong to realize paperless delivery of cross-border trade. Pilot the establishment of cross-border mutual recognition mechanisms for electronic signature certificates and cross-border recognition mechanisms for electronic contracts, and promote the application of electronic signature mutual authentication certificates in public services, finance, commerce and other fields.

　　38. Improve the service mechanism of data cross-border flow, support the construction of data cross-border service centers and service platforms in key areas such as the Pilot Free Trade Zone and the pioneer area of data infrastructure system, and efficiently carry out services such as data exit security assessment, personal information protection certification and exit standard contract filing.

　　Fifth, strengthen service and increase convenience, and create a warm and efficient government service environment.

　　39. Improve the quality and efficiency of "one network, one office". Strengthen the integration and communication between the government service platform and various service systems, so that the masses of enterprises can log in once and connect all their businesses, and realize the transformation from being available online to being easy to handle. Implement the intelligent examination and approval service mode, and improve the functions of intelligent pre-filling, intelligent pre-examination and intelligent examination and approval of the government service platform.

　　40. Continue to expand the application scope of electronic seals in urban management, transportation and other fields, and promote the sharing and application of 20 types of high-frequency electronic certificates such as ID cards, household registration books and residence permits in the whole city, and pilot the photo of ID cards to be "shared by one shot and universal by one photo".

　　41. Deepen the construction of smart taxation, improve the "one policy, one plan" tax and fee policy push mechanism, and build an interactive service with accurate push, intelligent interaction and collaborative inquiry.

　　42. Build the city’s policy service platform, realize the convergence of urban two-level policy documents, launch the policy redemption area on the municipal government portal website, integrate the city’s redemption policy matters, clarify the redemption standards, requirements and processes, and realize the "one-stop" declaration of the enterprise masses.

　　43. Vigorously promote "efficiently doing one thing", strengthen the reform and integration of "one thing" and "one industry and one certificate", launch the third batch of integrated service scenarios such as enterprise information change, starting transportation enterprises and credit restoration, continuously expand service items and scope, and optimize service processes. Optimize and upgrade the approval processes and services for large-scale commercial exhibitions, business performances, sports events and promotional activities, and implement the "one museum, one policy" for large-scale activities.

　　44. Provide more diversified and convenient service channels. Adjust and optimize the exception list of the urban government service center to ensure that "we should make progress and make progress". Promote the two-level government service halls in urban areas to create a 24-hour self-service area, and add self-service terminals to handle high-frequency government services such as transportation, medical health and social security. Create a "handheld" platform that can do a good job quickly, and add more than 200 government services to the "Jingtong" applet.

　　45. Accelerate the improvement of convenience services for foreigners. Publish the service guide for foreigners living in Beijing, promote key business districts, hotels, hospitals, subways and other places to provide services such as ATM withdrawal of foreign cards, POS card swiping and NFC card payment, and promote mobile payment such as domestic e-wallet binding foreign cards and overseas e-wallet payment. Set up comprehensive service stations at Capital International Airport and Beijing Daxing International Airport Terminal to provide one-stop consulting, payment, tourism, telecommunications and other aggregated services. Accelerate the compilation of the "Guide for Foreigners to Travel to Beijing" and improve the multilingual signs and tour guide facilities in scenic spots, airports, hotels, shops and other places.

　　Six, strong support and efficiency, to create a smart and convenient digital society environment.

　　46. Promote the vitality release of data elements. Accelerate the construction of the pioneer area of data basic system, build the policy system of data transaction and circulation, gradually establish and improve the systems of data asset registration, evaluation, transaction and supervision, and explore the data income distribution mechanism. Improve the energy level of Beijing International Big Data Exchange, explore the establishment of data trading index and price formation mechanism, and formulate standard contract guidelines for data trading.

　　47. Introduce institutional norms for the openness of public data and the effective flow of data resources, explore the construction of a safe and credible data sharing space, and promote the open sharing of public data.

　　48. Continue to improve the capacity of the "city code" service platform and expand its application in government services and transportation. Relying on the "city code", we will improve the services of "Jingtong" electronic license, such as mobile license display, code scanning verification and license download.

　　49. Promote smart old-age care services, build a comprehensive service platform for the elderly, and help the elderly and the operators of old-age care services to accurately connect supply and demand. Promote the construction of smart communities, and rely on the "Jingmintong" community governance service platform to empower grassroots management and service work to be carried out efficiently.

　　50. Promote the online review of the whole process of compulsory education admission qualifications, and increase the handling capacity of "one network". Improve the efficiency of medical services, and vigorously promote "one visit and one payment" and "mobile online payment".

　　Seven, strong innovation tree benchmark, create an open and inclusive humanistic environment.

　　51. Focus on developing new quality productive forces and improve the working mechanism of talent training, introduction, use and rational flow. We will introduce top talents in key fields with "one person, one policy" by comprehensively introducing talents from the market and jointly introducing talents. We will build a consortium for training outstanding engineers, make overall plans to promote the construction of production-education integration bases such as integrated circuits, artificial intelligence and hydrogen energy, and support talents to carry out project research in the actual engineering environment.

　　52. Effectively stimulate the development vitality of young talents. Young talents account for no less than 60% of the positions such as the head of major scientific research management, major technical research projects and technical chief engineer. Pilot construction of public services and commercial service facilities that meet the needs of young talents in Shunyi and Changping to achieve mixed compatibility of functions such as housing, commerce, office and research and development of affordable rental housing. Publish more than 20 shopping, cultural entertainment and social scenes that meet the needs of young talents and entrepreneurial talents, and encourage communities and industrial parks to hold youth entrepreneurial markets and other experience activities.

　　53. Enhance the attractiveness of international talents for innovation and entrepreneurship. Accelerate the construction of high-quality talent communities and improve the internationalization level of living circles and theme blocks. Release version 4.0 of Beijing Overseas Vocational Qualification Accreditation Catalogue, and improve supporting policies such as innovation and entrepreneurship, personnel training and social security. Build a "one-stop" service window for foreign talents and promote "one-stop" handling of work permits, residence permits, visas, permanent residence and other matters.

　　54. Improve the all-round enterprise service system. A new version of the 12345 enterprise service hotline was launched, and services such as policy push, information inquiry of intermediary agencies, and rapid mediation of enterprise-related disputes were added. Strengthen active and accurate service, improve the mechanism of "service package" and "service housekeeper", and smooth the solution mechanism of key problems in the development of enterprises across regions, departments and levels. Improve the function of the service platform for small and medium-sized enterprises, and make good use of policies such as subsidies for service vouchers for small and medium-sized enterprises, incentives for characteristic industrial clusters, and incentives for innovation and entrepreneurship.

　　55. Continue to provide services to private enterprises. Improve the "through train" system between the government and enterprises to solve the difficulties and demands of enterprises in a timely manner. Establish a library of key private investment projects, support social capital to participate in real estate investment trusts (REITs) in the infrastructure sector, and accelerate the landing of private investment projects.

　　56. Protect enterprise property rights and entrepreneurs’ rights and interests according to law. Standardize compulsory measures involving property rights. We will improve the complaint reporting channels and handling feedback mechanisms for illegal fees charged by enterprises, and regularly publicize the list of fees charged by enterprises set by the government. Focus on clearing up the debts owed by organs, institutions and state-owned enterprises to small and medium-sized enterprises and form a long-term mechanism. Carry forward entrepreneurship, strengthen the investigation of common problems in the industry, and do a good job in releasing the top 100 private enterprises in Beijing.

　　57. Formulate the "seven stops and two games" transportation connection and "one stop, one policy" optimization and upgrading measures, and explore the provision of services such as check-in procedures and baggage check-in at Beijing Daxing International Airport at key railway stations to facilitate passengers to handle air-rail intermodal transfer. Optimize the convenience services such as barrier-free facilities, intelligent guidance, and "one-click taxi" for the elderly in key stations. Gradually carry out automatic driving connection at five key railway hub stations such as Beijing South Railway Station and Fengtai Station, as well as Beijing Daxing International Airport and Capital International Airport.

　　58. Carry out the construction of embedded service facilities in urban communities, give priority to the construction (transformation) of community embedded service complexes (community service centers) with complex functions, and rationally allocate service facilities such as old-age care, community feeding, housekeeping convenience, health services, physical fitness, cultural leisure and children’s recreation.

　　59. Promote large-scale business districts, tourist attractions, entertainment venues, hotels and other key places to support diversified payment methods such as mobile payment, bank cards and cash, so as to better protect the right to pay for the masses of enterprises. Promote commercial banks to actively carry out the aging transformation of outlet services, and build a green channel for payment services for the elderly.

　　60. Vigorously improve the level of public culture and tourism services. Piloting the delayed opening of 20 museums, including the Capital Museum, and promoting the improvement of supporting service facilities such as catering, storage and cultural creation. Optimize tourism transportation services, set up limited drop-off areas in the core tourist attractions, and strengthen the supply of surrounding parking facilities in the outer suburbs tourist attractions. Create a "bus+tourism" model, increase the tourist bus lines between the urban area and the Badaling Great Wall, the Ming Tombs and other key scenic spots, and encourage the development of integrated products such as sightseeing buses and tourist feeder lines.

　　VIII. Safeguard measures

　　(1) Strengthen organizational leadership and strengthen the work pattern of departmental coordination, up-and-down linkage and diversified participation. All districts and departments should take the initiative to serve, serve first, and provide accurate services, and speed up the launch of a number of hard moves with high gold content. Encourage all districts to create business cards with regional characteristics in light of actual conditions.

　　(2) Establish a closed-loop mechanism for business environment work, and carry out monitoring, analysis, evaluation and assessment of business environment. Give full play to the important role of the Municipal People’s Congress and the Municipal Commission for Discipline Inspection, and establish a mechanism for normalized communication, supervision and joint promotion. We will continue to give full play to the role of the CPPCC in optimizing the normalization of the business environment, focus on the key reforms of the business environment, policy formulation and the implementation of key tasks, and perform the functions of advice, consultation and democratic supervision.

　　(3) Strengthen social publicity, summarize and promote typical practices and cases, select the benchmark of "Beijing service", and establish a good social atmosphere of "everyone is a business environment, and everywhere is a business environment".

In order to urge enterprises to implement the main responsibility of food safety and the responsibility of territorial supervision, strengthen food production supervision and improve the quality and safety level of food production in the city, according to the requirements of the Administrative Measures for Daily Supervision and Inspection of Food Production and Operation and the Notice of Guangxi Food and Drug Administration on Printing and Distributing the Measures for Flight Inspection of Food and Drug Safety in Guangxi Zhuang Autonomous Region, our bureau recently carried out flight inspections on nine food production enterprises, including Nanning Guangdeli Food Co., Ltd., including 12 items in three categories, including basic information of enterprises, implementation of main responsibility of enterprises and acceptance of inspections.

In view of the problems found in the inspection process, the inspection team has asked the urban supervision department where the enterprise is located to implement the territorial supervision duties, investigate and deal with illegal problems according to law, urge the enterprise to rectify, and announce the results to the public in a timely manner.

Attachment: 1. Flight inspection of Nanning Guangdeli Food Co., Ltd.

2. Flight inspection of Nanning Top 100 Rice Flour Factory

3. Flight inspection of Ouxue Frozen Food Co., Ltd. in Binyang County, Guangxi

4. Flight inspection of Binyang Litang Qiyu Rice Industry Co., Ltd.

5. Flight inspection of Binyang Jiean Food Co., Ltd.

6. Flight inspection of Baotong rice flour processing plant in Binyang County

7. Flight inspection of Guangxi Xinhe Rice Industry Co., Ltd.

8. Flight inspection of Binyang Milifang Food Co., Ltd.

9. Flight inspection of Banning Rice Noodle Factory in Binzhou Town, Binyang County

Nanning market supervision management bureau

August 26th, 2021

Annex 1

Flight inspection of Nanning Guangdeli Food Co., Ltd.

I. Basic information

Enterprise name: Nanning Guangdeli Food Co., Ltd.

Production address: No.301 and No.302, No.4 Electronic Information Standard Factory Building, No.50 Tongle Avenue, Jiangnan District, Nanning

Production license number: SC12445010501145

Product variety: cakes

The certificate is valid until August 14, 2022.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. Some production equipment failed to be cleaned in time after the completion of production. 2. The salad dressing room is used to make fillings for cold-working products, which is connected with the dough forming room. When some fillings enter the cold-working room, there is no outsourcing disinfection facilities, which has the risk of cross-contamination. 3. Some external windows of the molding room are not closed. 4. Enterprises use fresh eggs as food raw materials, and there is no egg washing room. 5. Failing to provide the feeding records of stuffing for cold processing, the production records of secondary processing of some cold-processed products, and the production records of sterilization process before packaging. 6. Some feeding records failed to accurately record the amount of raw materials used, the production batch and manufacturer information of raw materials and food additives used, and the names recorded in some raw materials receiving records were inconsistent with the feeding table.

(2) Storage management. 1. Some inner packing materials failed to be placed away from the wall. 2. Some food additives are mixed with raw and auxiliary materials.

(3) Implementation of ex-factory inspection. 1. Some inspection reagents have expired and some inspection equipment has been damaged. 2. The samples are not kept as required, and the sample retention records are incomplete.

(4) product label identification. 1. Some cold-processed products are labeled as hot-processed cakes, which is inconsistent with the actual category of products. 2. The actual feeding of some products is inconsistent with the label ingredient list.

(5) Personnel management. 1. Inspector Zhou Moumou and Xue Moumou lack the inspection scope of cold-processed cakes in the inspector training certificate. 2. Failed to provide the training plan for 2021.

(6) Management of nonconforming products. Failure to provide records of disposal of nonconforming products.

Annex 2

Flight inspection of Nanning Top 100 Rice Flour Factory

I. Basic information

Enterprise Name: Nanning Top 100 Rice Flour Factory

Production address: South of Group 7 Railway, South Village, Shajing Avenue, Jiangnan District, Nanning

Production license number: SC12345010502288

Product variety: starch products (vermicelli, others); Grain flour products (rice flour products)

The certificate is valid until: June 8, 2026.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The hand disinfection facilities in the dressing room are not used normally. 2. The conveyor belt in the inner packaging room is damaged, and the powder basket in the round powder cooling pool has black stains and dirt, which is a risk of cross-contamination. 3. Failure to provide the production process records of grinding, molding and aging after June 2021. 4. Failure to provide microbial monitoring records in the production process. 5. The sales records of some batches of products are inconsistent with the quantity in the finished product warehousing record table.

(2) Management of purchasing and incoming goods inspection. The raw material purchase ledger does not record the specific manufacturer information of some raw materials.

(3) Implementation of ex-factory inspection. 1. The standard used in the factory inspection report is DBS 45/050-2018, which is inconsistent with the starch products actually produced. 2. Insufficient sampling of microbial items in the original inspection records. 3. The number of product samples is insufficient, and the product sample records cannot be provided.

(4) Management of nonconforming products. 1. Failure to provide records of disposal of nonconforming products. 2. Failure to provide recall records of unsafe products.

(5) product label identification. 1. The products of the enterprise are starch products, and some products are not marked with the true attributes of food in the eye-catching position of the label. 2. The actual product use standard Q/BQMF 0001S-2021 Fresh and Wet Prepared Starch Products is inconsistent with the standard DBS 45/050-2018 marked on the label. 3. Looking at the production records, the products produced by the enterprise since July 1st are all starch products. Looking at the site, the finished product warehouse has the product of "Jinsui Fresh Wet Powder", with the product name of prepared fresh wet rice flour and the production license number of SC10145010500298, which is inconsistent with the actual enterprise production license number, and the printed production time is ambiguous. 4. Part of the rolled powder in the finished product warehouse is placed in a plastic basket, which is directly placed on the ground without labels.

(6) Personnel management. Many workers in the inner packaging room wear jewelry for their operations.

Annex 3

Guangxi Binyang county ouxue frozen foods co., ltd

Flight inspection situation

I. Basic information

Enterprise name: Ouxue Frozen Food Co., Ltd., Binyang County, Guangxi

Production address: South of Fenghuang Road, Litang Industrial Concentration Zone, Binyang County, Guangxi

Production license number: SC11045012600170

Product variety: frozen drinks

The certificate is valid until January 28, 2026.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. There are many ground damages and water accumulation in the workshop. 2. The "three defenses" facilities in the production workshop are insufficient, and there are traces of pests. The auxiliary materials warehouse is actually used to store internal and external materials and sundries; The pretreatment workshop is actually used for frying and blending; The frying and blending room is actually used for inner packaging and outer packaging; The internal packaging workshop, packaging material disinfection room and packaging material warehouse have been idle; The outer packaging workshop is actually used to store packaging materials; The sanitary ware cleaning room is actually used for storing and resting employees’ sundries; The original process flow chart is marked as raw and auxiliary materials pretreatment-frying-blending-cooling-inner packaging-boxing, while the actual process is frying-blending-inner packaging-outer packaging. 3. Some equipment surfaces and pipeline lines in the batching room are dirty, and the door switch between the cleaning tool room and the inner room is damaged. 4. The layout of each functional area is not set up reasonably according to the production process, and the dressing room shared by the batching room (quasi-clean working area) and the aging room (clean working area) is not strictly separated, which has the risk of cross-contamination; Some food additives directly enter the production workshop without outsourcing cleaning measures, and there is a risk of cross-contamination. 5. Some food additives in the workshop were not stored in the counter. 6. Some auxiliary materials and disinfectant in the batching room are not clearly marked. 7. The feeding table failed to record the production date or batch of raw materials and food additives used.

(2) Management of purchasing and incoming goods inspection. Failing to provide the incoming inspection records of raw materials and food additives.

(3) Storage management. Raw and auxiliary materials warehouse and food additive warehouse lack temperature and humidity monitoring facilities.

(4) Implementation of ex-factory inspection. 1. The enterprise failed to conduct microbial sampling according to the requirements of the National Standard for Food Safety Frozen Drinks and Processed Materials (GB2759-2015), and the coliform project failed to be tested as required. 2. The inspection basis marked in the factory inspection report of the product "Little Pudding" ice cream has been abolished.

(5) Management of nonconforming products. 1. Failure to provide records of disposal of nonconforming products. 2. Failure to provide recall records of unsafe products.

(6) product label identification. The ingredient list of some product labels is inconsistent with the actual feeding.

(7) System management. Failing to provide food safety traceability management system and product sample retention system.

Annex 4

Flight inspection of Litang Qiyu Rice Industry Co., Ltd. in Binyang County

I. Basic information

Enterprise name: Binyang Litang Qiyu Rice Industry Co., Ltd.

Production address: Xinbu Bridge Section of Nanwu Second Class Highway, Litang Town, Binyang County

Production license number: SC10145012600451

Product variety: rice (rice)

The certificate is valid until: May 8, 2022.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The "three defenses" facilities in the production workshop are insufficient and there are traces of pests. 2. The surface area of some equipment is gray. 3. Failing to provide feeding records and records of key control points in the production process after 2018.

(2) Management of purchasing and incoming goods inspection. Failed to provide the incoming inspection records of packaging materials after 2018.

(3) Implementation of ex-factory inspection. 1. The product sample is insufficient, and the product sample record cannot be provided. 2. Failed to provide the original records of product inspection after August 1, 2021.

(4) Personnel management. Failed to provide the training plan and records of food processors in 2021.

(5) Management of nonconforming products. Failure to provide records of disposal of nonconforming products.

Annex 5

Flight inspection of Binyang Jiean Food Co., Ltd.

I. Basic information

Enterprise name: Binyang Jiean Food Co., Ltd.

Production address: Lotus root wholesale market in Litang Town, Binyang County

Production license number: SC10145012600689

Product variety: grain flour products (rice flour products)

The certificate is valid until: December 18, 2022.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The division of each functional area is unreasonable. The cooling process, the steaming process and the pulping process are located in the same operation area, and the production personnel can freely enter and leave the pulping room and the raw material warehouse for operation, which has the risk of cross-contamination. 2. Work and personal clothes are mixed in the dressing room, and the hand disinfection facilities can’t be used normally, and the surface area of two ultraviolet lamps in the grinding room is gray. 3. The inside of a rice hose in the rice washing barrel in the grinding room is covered with dirt, and a piece of cloth on the conveyor belt of the steamer which is in direct contact with the rice slurry has mildew spots, and a wooden stick which is easy to mold is used for stirring in the pulp storage barrel. 4. Condensed water drops directly on the rice flour on the surface of the powder outlet of the steamer and the air supply pipe of the air cooler above the conveyor belt of the cooler. 5. The "three defenses" facilities in the production workshop are insufficient and there are traces of pests. 6. A skylight in the powder steaming room partially falls off, and the skylight screen on the ceiling of the production workshop is dusty, and there are rust spots on the cooling electric fan. 7. The information such as the manufacturer and production date of raw and auxiliary materials is not recorded in the feeding record. 8. The feeding records and records of key control points in the production process are not filled in according to the actual product types and actual production time. 9. The specific varieties and specifications of products are not recorded in the sales record form, and the sales records of some products are not filled in according to the actual situation.

(2) Management of purchasing and incoming goods inspection. 1. The production date or batch of raw materials is not recorded in the incoming inspection record of raw materials, and the incoming inspection record of some raw materials is not provided. 2. Failing to obtain the supplier qualification and product qualification certificate of raw and auxiliary materials.

(3) Storage management. 1. Area water in the packaging material warehouse. 2. There are signs of pests in the raw material warehouse.

(4) Implementation of ex-factory inspection. 1. Dust is accumulated in the transmission window of the microbiology room, and there are signs of pests in the laboratory. 2. Some inspection equipment is aging, and there is a lack of chemical reagents for coliform project. 3. The sample retention record of the product is incomplete, and the sample retention record of the prepared fresh and wet rice flour product cannot be provided. 4. The factory inspection report of products in August 2021 was not provided, and the inspection of microbial items in the original inspection record table was not tested according to the requirements of the implementation standard DBS45/050.

(5) Management of nonconforming products. Failure to provide records of disposal of nonconforming products.

(6) product label identification. The production time of some fresh and wet rice flour products in the finished product warehouse is blurred.

(7) Personnel management. 1. Failing to provide health certificates of inspectors Li Moumou and Huang Moumou. 2. Some workers in the packing room wear jewelry for operation.

Annex 6

Flight inspection of Baotong rice flour processing plant in Binyang County

I. Basic information

Enterprise Name: Baotong Rice Noodle Processing Factory, Binyang County

Production address: Team 9, Yangcun Village Committee, Mengcun Village, Binzhou Town, Binyang County (diagonally opposite to Yangcun Old Association)

Production license number: SC10145012600996

Product variety: grain flour products (rice flour products)

The certificate is valid until: November 11, 2023.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The hand disinfection facilities in the first dressing room failed to work normally, and a part of the ceiling fell off, which was a risk of insect invasion. 2. During normal production, workers walk in and out of the cooking room (quasi-clean operation area), cooling room (clean operation area) and finished product warehouse at will, which poses the risk of cross-contamination. 3. The press molding room (round powder line) is no longer used. On-site inspection found that the workshop site and equipment were dusty and stored with sundries, and the isolation window from the normal production workshop (powder steaming room on the powder cutting line) was not closed in time. 4. The surface of the equipment and facilities that are in direct contact with raw materials in the powder steaming room of the powder cutting line is dirty and dirty, the cover cloth of the powder outlet in the cooling room and the roller of the powder outlet in the inner package room have mildew spots, and the fan blades of the cooling electric fan in the inner package room accumulate dust, which poses the risk of cross-contamination. 45. Failure to provide microbial monitoring records in the production process, and failure to conduct microbial monitoring in the production and processing process. 56. Failing to provide product feeding records and finished product warehousing records.

(2) Management of purchasing and incoming goods inspection. 1. Failed to provide the incoming inspection record of packaging materials in 2021. 2. Failure to provide supplier qualification and product qualification certificates for some raw and auxiliary materials.

(3) Implementation of ex-factory inspection. 1. Failed to provide the product sample retention record after August 6, 2021. 2. Failed to provide the factory inspection report and original inspection records of finished products on August 16th and 17th, 2021. 3. The coliform project was not inspected according to the requirements of the implementation standard DBS 45/050-2018.

(4) product label identification. The product label ingredient list does not indicate the starch content according to the requirements of the implementation standard DBS 45/050-2018.

(5) Personnel management. Failed to provide food safety training plan and records for food processors in 2021.

Annex 7

Flight inspection of Guangxi Xinhe Rice Industry Co., Ltd.

I. Basic information

Enterprise name: Guangxi Xinhe Rice Industry Co., Ltd.

Production address: Xinliao Village Committee, Binzhou Town Industrial Concentration Zone, Binyang County

Production license number: SC10145012600478

Product variety: rice (rice)

The certificate is valid until June 11, 2022.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The "three defenses" facilities in the production workshop are insufficient and there are traces of pests. 2. Failing to provide the feeding records of products.

(2) Storage management. 1. Some raw materials are not stored away from the wall and the ground. 2. The finished product warehouse and the finished product refrigerator do not distinguish the qualified product area, semi-finished product area, pending inspection area and unqualified product area. 32. Some semi-finished products in the finished product refrigerator are not clearly marked, and finished products are mixed with semi-finished products and outsourced products.

(3) Implementation of ex-factory inspection. 1. The product sample is insufficient, and the product sample record cannot be provided. 2. The calibration certificates of some inspection equipment have expired.

(4) product label identification. The Buluotuo fragrant rice stored in the finished product warehouse is a product commissioned by Jinsui Rice Industry Co., Ltd., Tianyang County, Baise City, Guangxi Province, and the manufacturer marked on the label is Jinsui Rice Industry Co., Ltd., which is consistent with the unlabeled actual non-production enterprise (the entrusted party).

(5) Personnel management. Failing to provide health certificates that some food processors failed to provide.

(6) Management of nonconforming products. Failure to provide disposal records of some nonconforming products.

Annex 8

Flight inspection of Binyang Milifang Food Co., Ltd.

I. Basic information

Enterprise name: Binyang Milifang Food Co., Ltd.

Production address: Luwajiang Village, Guotai Village Committee, Binzhou Town, Binyang County

Production license number: SC10145012600648

Product variety: grain flour products (rice flour products)

The certificate is valid until November 30, 2022.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. Check the site and enterprise work instructions, and the production process of acid powder is inconsistent with the original process flow when applying for the certificate. 2. The hand disinfection facilities in the dressing room were not used normally, and some ultraviolet lamps in the production workshop were not used normally. 3. Dust is accumulated on the surface of the air supply pipe of some water coolers in the inner compartment, the filter screen of the air supply outlet, and the screen mesh of the ceiling of the production workshop, and there are mildew spots on some walls and ceilings in the grinding room. 4. Condensed water drops directly on the rice flour on the surface of the air supply pipe of the water cooler above the cooling conveyor belt in the cooling room. 5. The "three defenses" facilities in the production workshop are insufficient and there are traces of pests. 6. The logistics door of the packaging room and the finished product warehouse is open, and the staff repeatedly passes through the logistics door to enter and leave the packaging room and the finished product warehouse to transport products, which poses the risk of cross-contamination. 7. Failure to provide the use record of ultraviolet lamp disinfection in the workshop. 8. Failure to provide the record of key control points of powder cutting production in August 2021. 9. Failure to provide microbial monitoring records in the production process. 10. The feeding record table failed to record the production batch and manufacturer information of raw materials, and failed to provide the feeding record in August 2021. 11. The sales details of acid powder products are not recorded in the product sales record.

(2) Management of purchasing and incoming goods inspection. Failing to provide supplier qualifications, product qualification certificates and incoming inspection records for some raw and auxiliary materials.

(3) Storage management. 1. Some finished products in the finished product warehouse are directly placed in the cargo box without internal packaging, and the staff cover the finished products with unsterilized cover film. 2. There are signs of pests in the raw material warehouse. 3. The subcontracted materials in the packaging material warehouse are not placed off the ground.

(4) Implementation of ex-factory inspection. 1. The calibration certificates of inspection instruments have expired, and some inspection equipment has accumulated dust and scale. 2. Failure to provide the original inspection records and ex-factory inspection reports of acid powder products. 3. Factory inspection report of cutting powder The inspection of microbial items was not carried out according to the requirements of the implementation standard DBS45/050-2018, and the inspection basis marked in the original inspection record was wrong. 4. Failing to provide the sample retention and sample retention records of acid powder products.

(5) Management of nonconforming products. Failure to provide records of disposal of nonconforming products.

(6) product label identification. 1. Some product labels in the finished product warehouse are not marked with product name, production date, production name and other information. 2. The production dates of some products were not marked as "Time" according to the requirements of Guangxi Local Food Safety Standard for Fresh and Wet Rice Noodles (DBS45/050-2018).

(7) Personnel management. 1. The enterprise is not equipped with two inspectors as required. 2. Inspector Wei Moumou’s inspector training certificate has expired. 3. Some workers in the cooling room and packaging room wear jewelry for operation.

(8) System management. Failing to provide food safety traceability management system.

Annex 9

Flight inspection of Banning rice flour mill in Binzhou Town, Binyang County

I. Basic information

Enterprise Name: Banning Rice Flour Factory, Binzhou Town, Binyang County

Production address: Team 1, Pucun Village, Mengtian Village Committee, Binzhou Town, Binyang County

Production license number: SC10145012601059

Product variety: grain flour products (rice flour products)

The certificate is valid until: January 6, 2024.

Second, the existing problems

(1) Production site, process control, facilities and equipment, etc. 1. The hand disinfection facilities in the locker room failed to be used normally, and the hand washing facilities accumulated dust and dirt, and there was no trace of recent use. Work and personal services were mixed. 2. The surface area of ultraviolet disinfection lamps in the dressing room and production workshop is gray, and some lamps are black. 3. The "three defenses" facilities in the production workshop are insufficient and there are traces of pests. 4. During normal production, the doors of cooking room (quasi-clean operation area) and cooling room (clean operation area) were not closed, and different operation areas were not effectively isolated. 5. The workshop walls, doors and windows, electric fans accumulate dust and scale; There are black mildew spots on the part where the rice cloth tube of the rice washing barrel contacts with the raw materials; The drum with the powder outlet in the inner compartment has fouling; Dust accumulation on fan blades for cooling in inner packaging room and cooling room; There are sundries in the packaging material transfer window; There are bags, cloth and other sundries piled up at the bottom of the console in the inner packaging room, which poses the risk of cross-contamination. 6. Lack of sealing machine and code spraying equipment. 7. Failing to provide finished product warehousing records, equipment cleaning and disinfection records and sales records in 2021. 8. Failure to provide microbial monitoring records in the production process, and failure to conduct microbial monitoring in the production and processing process.

(2) Management of purchasing and incoming goods inspection. Failed to provide the incoming inspection record of packaging materials in 2021.

(3) Storage management. Some raw materials in the raw and auxiliary materials warehouse are not placed away from the wall.

(4) Implementation of ex-factory inspection. 1. The laboratory is short of some test reagents, and the calibration certificates of test instruments have expired. 2. Failing to provide the factory inspection reports and original inspection records in 2020 and 2021. 3. Failure to provide product sample retention records.

(5) product label identification. 1. On-site inspection found that all the finished products in the finished product warehouse were naked in plastic baskets without labels. 2. The label of the packaging bag is labeled as "Fresh and Wet Rice Flour, Prepared Fresh and Wet Rice Flour", while the ingredient list is labeled as "Water, Rice (≥55%), Edible Wheat Starch (≤45%), Edible Vegetable Oil", and the ingredients do not correspond to the varieties of rice flour.

(6) Personnel management. 1. The inspection training certificates of inspectors Liang and Huang have expired. 2. Failure to provide food safety training plans and records for food processors in 2021. 3. The food processing personnel in the inner packaging room did not wear work clothes for operation.

　　BEIJING, Sept. 11 (Xinhua) According to the website of National Health Commission, the General Office of the National Health and Wellness Commission recently issued the Work Plan for Exploring the Special Services for Depression Prevention and Treatment in order to implement the relevant requirements of the Mental Health Promotion Action of Healthy China Action (2019-2030), increase the intensity of depression prevention and treatment, and encourage the pilot areas of social psychological service system construction to explore the special services for depression prevention and treatment. The plan requires medical and health institutions, physical examination centers, colleges and universities to carry out depression screening through online and offline forms.

　　The plan has set the working objectives of the pilot areas until 2022, including the public’s awareness rate of depression prevention and treatment knowledge reaching 80%, the rate of depression treatment increasing by 50%, the treatment rate increasing by 30%, and the recognition rate of depression by doctors in non-psychiatric hospitals increasing by 50%.

　　The plan defines six key tasks: First, strengthen prevention and control knowledge education. The pilot areas are required to strengthen departmental cooperation, adopt various publicity methods and channels, and widely carry out popular science propaganda on depression prevention and treatment knowledge.

　　The second is to carry out screening and evaluation. Medical and health institutions, physical examination centers, colleges and universities are required to carry out depression screening through online and offline forms.

　　The third is to improve the ability of early diagnosis and standardized treatment. Medical and health institutions at all levels, maternal and child health hospitals, traditional Chinese medicine hospitals, etc. are required to set up psychiatric (psychological) departments, increase the training of non-psychiatric specialists, and improve the ability to identify and diagnose depression.

　　The fourth is to increase the intervention of key groups. For teenagers, pregnant women, the elderly, high-pressure occupational groups, respectively, put forward mental health service measures.

　　The fifth is to strengthen the psychological hotline service. It is required to build the psychological assistance hotline into a convenient platform for the public to consult, ask for help, guide, intervene in crisis and refer.

　　Sixth, psychological intervention should be carried out in time. All localities are required to establish and improve professional psychological crisis intervention teams, and organize psychological counseling and psychological intervention in time when emergencies occur.

Audio Overview of Mainstream Music Inventory in 2016

　　　　In fact, I am very happy to write this inventory, and finally write about the audio, because I not only experienced the mobile phone scheme, but also listened to the eight mainstream HiFi music phones in 2016, and my ears were almost polished into golden ears. However, this issue will not tell you too much about the evaluation of sound quality, but will talk about the HiFi music phones that I think are the mainstream this year by way of comments, and then I will make a report on the HiFi mobile phone market next year.

　　　　In this issue of 2016 mainstream music mobile phone inventory, the author follows the following points:

1. Mobile phone brands are familiar to everyone.

2, with independent chip bonus.

　　　　In fact, these two points are also the characteristics of a music HiFi mobile phone. Big brands will have good technology research and development. In fact, the most important thing is the use of chips and sound tuning. You must know that some HiFi audio chips are completely customized for mobile phones, which requires the common optimization ability of chip manufacturers and mobile phone manufacturers; In addition to the chip, you need a Andhadhun. The author’s understanding of Andhadhun is to use relevant acoustic principles to optimize the chip and mobile phone lines (of course, this needs to be combined with architecture and line analysis) to make the sound more real and natural.

Figure Reference Table of Mobile Phone Release and HiFi Music Mobile Phone Release from 2013 to 2016

　　　　In fact, what makes the author very happy this year is that 85 mobile phones are music phones, and the music part was mentioned more or less at the time of release. This year, there are 835 mobile phone models on the market, accounting for 10.2%, which is still an increase compared with last year. In 2015, the number of released mobile phones was 815, of which 45 were music phones, accounting for 5.5%. In 2014, this number was still decreasing, with 900 mobile phones released, including 46 music mobile phones, accounting for 5.1%; In 2013, 863 mobile phones were released, including 28 music phones, accounting for 3.3%.

Figure HiFi music mobile phones accounted for the percentage of all mobile phones sold in that year.

　　　　From this point of view, manufacturers are constantly paying attention to the future development of music mobile phones. It is predicted that in 2017, HiFi music mobile phones will become an area that manufacturers will compete for, because there are constantly traditional HiFi chip manufacturers customizing chips for mobile phones. In fact, mobile phones that use HiFi chips alone can also be excavated from music mobile phones. This number is also constantly rising.

　　　　Therefore, in view of this inventory of music mobile phones, the author will be divided into two parts.Today, this part is called "Mobile Phone Playing HiFi 2016 Mainstream Music Mobile Phone Inventory", which is to let readers know about the release of music mobile phones from 2013 to 2016 first, and use charts to give readers a clear understanding. After that, I will give readers an inventory of the music mobile phones that I think are excellent this year, and have a simple understanding.

　　　　In the second part, I will put some very important parameter tests in the next topic, and I will use this part.Actual parameter sumActual hearing senseGive the reader a clear picture. The test platform will choose RMAA, which takes some time to adjust and prepare, and gives a more comprehensive and objective analysis combined with the sense of hearing.

　　　　If you want to be less laborious, you can read this simple inventory and have a general understanding of this year’s HiFi music mobile phone.

HiFi mobile phone pioneer　

vivo　　

　　A scheme that has been developed for more than two years is used: -Fi3.0 architecture. Dual ES9028, triple OPA1612, and independent decoding and amplification of left and right channels are adopted, with dual clock crystal oscillator and secondary power supply. Compared with the ES9018K2M (signal-to-noise ratio of 127dB, distortion rate of -120dB), which is jointly customized and developed by vivo and ESS, it has been widely used, and adopts QFN packaging method. ES9028Q2M, according to the official introduction of ESS, the signal-to-noise ratio of the chip is as high as 129dB, while the distortion rate is -120dB. The data can be said to be excellent.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Introduction to ESS9028 (fromESSOfficial website)

　　　　At the same time, a dual channel is used in the mobile phone, one channel is ESS9028, and then the left and right channels are decoded separately through OPA1612. The advantage of this is that the crosstalk interference can be minimized and the overall parsing ability can be improved.

　Interpretation of sound quality chip (picture taken from vivo network)

Summary:

　　　　In fact, the most important sound of this mobile phone is the consistent feature of ES9028: outstanding resolution, relatively large thrust of sound in the mobile phone, and general headphones will be full, so there will be no big problems in this respect.

Classical sound first choice　

　　　　ZTE is the one I like very much, especially the front of the top version. The upper and lower materials of walnut can show a noble workmanship. In fact, the author has already evaluated the sound quality of this mobile phone before, and this time I just want to review it with readers. Of course, we must pay attention to the audio configuration of the mobile phone: AKM4490+AKM4961.

　　　　Let’s take a brief look at the chip promotion page of the chip manufacturer

Chip introduction (from ESS official)

　　　　AK4490EN is an ideal audio chip for mobile devices. It supports high bit rate input PCM 32BIT/768KHz source output, and also supports high-specification 11.2MHz DSD files.

Chip introduction (from ESS official)

　　　　AKM’s advanced DAC chip AK4490EN and top DSP series AK4961. K4961 further integrates ADC into the interior, in other words, it adopts independent ADC+ independent DAC+ independent amplifier, and has high-quality recording and sound playback processing ability in AK4961 chip, which can be applied to computers, mobile phones, voice recorders and other professional tools.

restore

　　　　In fact, the configuration of this mobile phone is also the mainstream flagship configuration: Xing uses a 2K resolution AMOLED screen, equipped with Qualcomm Snapdragon 820 quad-core processor, and built-in 4GB/6GB large memory +64GB/128GB storage space combination. It has a front camera with 8 megapixels+a rear camera with 20 megapixels.

Clean and powerful voice control　

　　　　For Meizu, there is no need to say too much about sound, because the audio is indeed a very experienced manufacturer, and Meizu Music Card is a classic product, which is very good in terms of workmanship and sound. For the flagship, Meizu is also very attentive to the sound quality, first of all, it is the exploration and application of sound quality chips: the CS43L36 decoding and amp integrated chip of CirrusLogic.

　　　Meizu adopts a CS43L36 decoding and amp integrated chip of CirrusLogic, which basically controls the audio parts involved.

Simple chip introduction (picture from CirrusLogic official website)

　　　　This chip is an integrated chip of decoding and amp that CirrusLogic specifically solves for mobile solutions. There is very little introduction on the official website, so we can only take the sense of hearing as a reference. Is the sound of the independent chip better or the integrated solution better?

Meizu official website Sound Quality Introduction Interface (Image from Meizu official website)

　　　　In terms of configuration, it is also the flagship level: Meizu uses a 5.2-inch 1080p screen with 2.5D cambered Corning Gorilla glass protection, and is equipped with MediaTek’s ten-core Helio X25. The processor adopts a 3-cluster architecture, based on ARM big.LITTLE, with a 20-nanometer process, and the highest frequency is 2.5GHz. Built-in memory combination of 4GB RAM+32GB/64GB ROM can smoothly run Flyme 5.6 based on Android 6.0 system, and has a built-in 2560mAh battery.

MEIZU

　Editor’s comment:

　　　　This mobile phone is very good with portable big ears, especially headphones with low impedance and low sensitivity. It can also be seen from the side that the thrust of this mobile phone is appropriate, even if the vocal performance is not exciting, it is a kind of voice that is a little warm and a little hoarse.

Excellent hammer l without mentioning sound quality　

　　　　I believe many friends are very interested in this year’s release. After all, this one can be said to be the main stream of the hammer mobile phone, especially the hammer and L. Especially from the configuration point of view, it is indeed the flagship mainstream level. In fact, the author is most concerned about the audio chip of the hammer mobile phone. As can be seen from the official website, this mobile phone uses chips that are very mainstream in the market and have excellent performance and parameters.

Parameter comparison between Smartisan and Smartisan L (quoted from the official website of Hammer)

　　　　CS4398 is the flagship decoding chip of Cirrus Logic, and its performance is excellent. It can also be found in the CD player with a price of more than 70,000 yuan. CS4398 is a decoding chip with a specification of 24Bit/192K Hz. It has a signal-to-noise ratio of more than 120 dB and a dynamic range, and the total harmonic distortion+noise is as low as 0.0005%. It adopts an advanced special multi-bit Delta-Sigma modulator and integrates mismatch noise shaping technology. (It seems to be very powerful) Although the price and index of cs4398 are not the highest and most expensive category of decoding chips, the sound of this sound quality chip is actually very special.

Smartisan series

Editor’s comment:

　　　　Although the specific parameters of this mobile phone were not put forward in detail at the press conference, it is very good in both the audio parameters and the actual listening sense. The single DAC chip not only improves the sound thickness, resolution, sound field and thrust compared with the mobile phone without a single DAC chip.

　See also ES9018K2M chip.　

　　　　This chip can be said that the author likes a chip very much. From the traditional computer to the terminal, almost all audio-related devices adopt ESS Technology’s chip technology, such as the recently popular Daao II HE1 and HiFiMAN 901 series, etc., and the chip technology of ESS Technology was adopted as early as possible, which is enough to show the importance attached by vivo mobile phones to audio.

The second generation of Daao uses the full version of ES9018 chip (quoted from Google).

　　　　Actually, for ESS, ESS Technology Inc. was founded in California in 1984, and its founders applied the scientific and technological inventions of audio reconstruction to electronic audio books and greeting cards. ESS then applied this audio technology to personal computers, successfully developed the first stereo single chip, and condensed the huge computer sound blaster card into a semiconductor chip, becoming the leader of audio chip technology for personal computers and notebook computers.

The mobile terminal adopts ES9018K2M chip (quoted from baike).

　　　　Today, ESS Technology Company has developed into an important manufacturer of semiconductor chips for multimedia, personal computers, consumer electronics and other products in the world. Besides computer audio chips, video technology (MPEG) and fax/Modem technology (Modem) of ESS provide customers with high-performance, advanced technology and reasonable price chips and supporting software solutions, which is one of the important pillars of ESS Company’s success.

　Plus

　　　　As a mobile version of ES9018, ES9018k2m perfectly solves the problem of huge power consumption, and has a dynamic range of 127dB DNR. The ESS audio chip has 127 dB, which can better show the details of music. The ultra-low distortion of -120dB THD+N can better restore the essence of music; The sampling rate reaches 192kHz/24bit, which will meet the performance level of the most demanding audio lovers. At the same time, it also supports a variety of lossless music such as DSD, APE and FLAC, so that you can enjoy higher quality music.

Editor’s comment:

　　　　This chip is mature, and it is very suitable to be placed on vivo X9 Plus. First of all, the sound is clean and the background is very black. At the same time, matching headphones can be described as "tiger balm", especially earplugs, which can get a good sense of hearing.

It has always been a custom chip.　

　　　　The biggest difference is the removal of the 3.5mm headphone jack. In fact, we still need to start from the initial disassembly. First of all, the author can find from the disassembly diagram that the previous 3.5mm headphone jack has been occupied by the TAPTIC Enging module and the home button. This module can bring a similar feel to the mechanical Home button when pressing the iPhone7. However, the impression of thinning the thickness of the fuselage did not appear, and I can only say that I was slightly disappointed.

From the disassembly diagram, we can see that TAPTIC ENGING in the new iPhone7 series occupies the position of 3.5mm headphones.

　　　　Red: apple/cirrus logic 338s00105audiocodec orange: Cirrus Logic 338S00220 audio decoding chip (x2).

　　　　1MORE’s three-cell ring iron earphone Lightning digital version with iPhone7 simple listening introduction:

　　　　This earphone had the first generation, 1MORE three-cell ring iron earphone. This time, the plug was replaced by Lightning and the decoding chip was built in. What about it? First of all, the biggest feeling for the author is: the improvement of overall analytical power and clean background. The song "Never say never" can fully show the characteristics of this earphone: the vocal performance is clear, and Justin Bieber’s voice line is clear and elastic, and the vocal knot is not particularly front, and there is no common sense of "sticking to the face". The low frequency shows that the dive is fast, the rebound is appropriate, and the amount is medium, so you won’t feel the boom. The resolution of high frequency on iPhone7 is still good, and there is no "harsh" feeling, while the extension performance is excellent.

1MORE’s three-cell ring iron earphone Lightning digital versionWith iPhone7

Editor’s comment:

　　　　I didn’t feel any trouble with this headset, because the iPhone7 came with a patch cord, so the 3.5mm headset can be used as usual. At the same time, the AirPods headset has been released recently, which can be said to be seamless, and there is no need to consider the fetters of wires at all. However, it is a little difficult to grab this headset, and it will take nearly 6 months to deliver it. It is better to replace the headset with the Lightning digital version interface, such as the 3-cell iron headset of 1MORE, which was simply evaluated above.

Traditional manufacturers play HiFi, and the sound is not bad. Cool 1S

　　　　This model not only has excellent performance, but also has remarkable accessories, especially headphones. For example, it is equipped with AKG custom headphones (the author studied it, and this headset is AKG high-end HiFi headphones).

Better resolution and clearer sound quality (quoted from Cool official website)

　　　　This audition experience can be said to be very good, not only the interface is very friendly, but also the operation can be very simple. At the same time, it also integrates a very good concert ticket purchasing function, so that you can enjoy the charm of music at the same time. It can be said that Cool 1S has truly achieved HiFi-level sound quality in terms of sound, not only with the built-in Harman Clari-FI sound source restoration algorithm, but also with the LiveStage virtual surround sound effect algorithm, so that the sound quality can be perfectly restored from the details to the sound field.

Editor’s comment:

　　　　The configuration of this mobile phone is also good: S1 adopts Qualcomm Snapdragon 821, screen, IMX298 sensor, equipped with rear camera and 0.1 second speed PDAF phase focusing technology; The 8-megapixel front camera can achieve a super-large pixel size of 1.4 μ m. Equipped with a large battery capacity of 4070mAh and AKG custom headphones, it can be said that it is an all-round mobile phone for HiFi to listen to music and play games.

　The first ES9038 high-quality chip.　

　　　　Supporting DSD in hardware decoding is simply a bunker, and vivo is the first audio chip of ES9038, which I am very concerned about. Furthermore, supporting hardware decoding will further improve the sound quality, and at the same time, three OPA1622 can provide a good thrust, so it is no problem to carry big ears.

　　　　Friends who used to watch the author’s evaluation before will be very curious. Why not evaluate the mobile phone sound? No, I’m trying vivo Xpay6 these days. The sound quality of this mobile phone still needs to be explained, because this mobile phone uses ES9038 chip, and this author can only find the data of ES9038 PRO:

Unfortunately, ES9038PRO will not appear on mobile phones (quoted from ESS official website).

　　　　ES9038PRO is a DAC chip with the highest index in the industry, with signal-to-noise ratio as high as 140dB and total harmonic distortion plus noise of -122dB. At the same time, it is a 32-Bit, 8-channel DAC. From the parameter point of view, ES9038PRO is enough to kill all opponents in the market, and it also successfully took over from the flagship ES9018S(129dB, -120dB) of the previous generation.

　　　　But the mobile phone is not available.

　　　　So the author went to the official website of vivo to find out and saw the introduction on the official website of vivo:

DSD hardware decoding is the highlight (quoted from vivo official website)

　　　　It can be found that in addition to starting ES9038, there are three operational amplifiers OPA1622. In fact, the most important thing is to support DSD hardware decoding. When you see DSD, someone may ask what format it is. In fact, this evaluation is mainly about lossless sound quality: nothing more than WAV and format, but the DSD format file is actually fundamentally different from WAV and FLAC. I won’t explain here such very profound words as WAV encapsulated in pulse code modulation format, DSD using pulse density modulation (PDM) and so on. But the author also briefly summarized it.

DSD format is still very advantageous.

Advantages:

　　　　1. Compared with WAV and FLAC formats, WAV has a higher sampling rate. Generally, WAV has a sampling rate of 44.1KHZ, while DSD can reach 176KHZ if converted into PCM format because it is a single bit stream.

　　　　2. The noise above the sound will be much cleaner. This has a great relationship with the role of the modem, which directly concentrates the noise on the UHF part.

Summary:　

　　　　These mobile phones really let you see the mainstream music HiFi mobile phones in 2016. Whether you want to listen to songs with a good sound quality mobile phone or an audio enthusiast, these HiFi music mobile phones introduced by the author here are all models that can represent the mobile phone market in 2016. This is equivalent to a review, or please be calm and wait for the author."2016 mainstream music mobile phone inventory test and listening"In this article, the author will use the sound card to install RAMM for testing, and then combine the corresponding sense of hearing.

　　　　Which music HiFi phone do you like and what you want to communicate with the author? Please leave a message below.

Every autumn, it is the season of centralized buying of air purifiers. This is because PM2.5 pollutants, bacteria and viruses that breed in flying dust and smog are easy to lead to high incidence of respiratory diseases in autumn; Second, because of the cold weather, people began to stay indoors more, and the air quality at home directly affected their health and quality of life.

In this context, on September 9, Mijia air purifier 4Pro was officially launched, which provided a new choice for creating good indoor air. On the basis of removing aldehyde, deodorizing, antibacterial and antiviral functions, it has systematically upgraded the details for the needs of families with babies, which is a veritable "mother-baby optimization".

Filter more thoroughly and breathe more freely.

As a household air purifier, the most intuitive and high-quality function is whether it can purify quickly and let users enjoy fresh air immediately.

Mijia air purifier 4Pro, with its 360-degree surrounded air intake design, delivers up to 8330L of clean air per minute, which is equivalent to 10 square meters of baby room space. In a closed room, it can quickly surround you with clean air in a short time and take you from the cement forest to the natural lawn in a few minutes.

There is air volume, but also quality. The filter element of Mijia Air Purifier 4Pro has a super-large filter paper, and adopts a five-layer high-precision fitting structure. Compared with the old model, the expanded area of the filter paper has increased by 4,000 square centimeters. No matter dust, pet hair, pollen or pm2.5, it can be effectively filtered out, and it is an all-round player who can not only remove dust and resist haze, but also absorb odor.

Will be much more, do it quickly. The competitiveness of Mijia air purifier 4Pro is self-evident, but it still has its unique skills.

　

Eliminate aldehyde and resist germs, and protect the baby’s safety.

In a series of functions around the upgrade of baby’s respiratory health, aldehyde removal and bacteria resistance are the core. Compared with the previous generation products, the powerful filter element has improved its aldehyde removal ability by 185%, and the removal rate of formaldehyde in one hour is as high as 95.37%, and the removal rate of toluene in one hour is more than 96%, which can effectively block the volatilization of invisible toxic gases in the home. The baby doesn’t live in a formaldehyde room, and the whole family is more at ease.

Its excellent antibacterial and antiviral performance benefits from the antibacterial and antiviral double coating of Mijia air purifier 4Pro, and its resistance rate to airborne suspended bacteria such as H1N1 virus, Escherichia coli and Staphylococcus aureus is as high as 99.99%. It also has a very rare ability to inactivate bacteria and viruses. In dealing with germs, the inactivation effect is obviously more thorough than simple interception. In autumn and winter when colds are frequent, it can effectively protect children with poor resistance and protect their babies.

More intimate details, no burden to use.

Babies who are sensitive to sound, parents who have worked hard all day, and white-collar workers who are under great pressure are all afraid of noise. The feeling of insomnia is Du Jie for people of any age. If the sound of the air purifier is too loud, then the function will discourage consumers. Fortunately, Mijia air purifier 4Pro has done a good job in sound processing, and its operating noise is only 33 decibels, which is more than 10 decibels lower than the noise standard of night living quarters stipulated by the state. Even if you drive it all night, the baby can still sleep peacefully.

There are many similar details, such as the detachable grille at the top, which is easy to clean the fan blades and fans, avoid secondary pollution, and prevent the baby from being injured by mistake. Another example is the simple and clear OLED touch interactive screen, which can display PM2.5 data in real time, and the three-color light bar can directly feedback the indoor air quality, and can also prompt the status of filter element, warehouse door and grille at a glance.

　

For lazy people and intelligent enthusiasts, automatic optimization and remote control are more exciting. It can automatically optimize the purification speed with one key to the automatic gear. Of course, it is so smart because it has a high-precision laser sensor, which can sensitively detect pollution changes and automatically adjust according to air quality at any time, which is efficient and energy-saving. Of course, it also supports Mijia App to remotely control the switch. People are on the road, there is good air at home, and the intelligent experience comes immediately.

We are most concerned about the use cost of consumables, and of course it has also been taken into account. Generally, the filter element of air purifier fails quickly and is not durable. However, Mijia Air Purifier 4Pro has extended the service life of the filter element to 6-9 months, which is almost 1.5 times that of the ordinary filter element, saving money, not to mention the trouble of frequent replacement, and really carrying out the ultimate cost performance to the end.

In recent years, with people paying more and more attention to the quality of life and air quality, air purifiers are gradually becoming "just needed", especially for families with babies. I believe that a good air purifier 4 Pro can meet most of your needs!

　　Put on a costume, and experience another life in a "crossing" way under the guidance of plots and clues … Nowadays, with its unique social participation and immersive experience, script entertainment is becoming the "new favorite" of young people’s leisure and entertainment.

　　The 2023 Henan Cultural Tourism and Creative Development Conference proposed to enrich the business experience and vigorously develop new cultural tourism. Nowadays, in Luoyang, script entertainment not only continues to innovate and develop in content and form, but also continuously integrates with scenic spots, museums, etc., creating a new format of immersive cultural tourism with local characteristics and boosting the development of new cultural tourism industry.

　　Creative guidance promotes the transformation from sightseeing to immersive experience

　　"Crossing" to the prosperous Sui and Tang Dynasties, experiencing the scenes of "literary test", "martial test" and "flying flowers" in the Sui and Tang Dynasties, and exploring the case together with "Di Renjie" and "Shangguan Waner" … Recently, the ancient city of Luoyi launched a brand-new live script entertainment product, allowing visitors to experience the immersive "crossing" journey of "dreaming back to the Sui and Tang Dynasties".

　　From "seeing the scenery" to "entering the scenery", "watching" to "experiencing". Guided by creativity, our city has made innovations in content and gameplay, promoted the cross-border integration of scripted entertainment with scenic spots and museums, "collided" traditional culture with novel creativity, and promoted the fashion expression of traditional culture and the modern transformation of heavy culture.

　　During this year’s Peony Culture Festival, Luoyang City held "Museum Fantastic Night" activities in Erlitou Xiadu Ruins Museum, Luoyang Museum, Luoyang Tomb Museum and Sui and Tang Grand Canal Culture Museum, which not only innovated the play of script entertainment, attracted tourists, but also spread Luoyang’s history and culture and improved Luoyang’s popularity and reputation.

　　The relevant person in charge of the Municipal Bureau of Culture and Tourism said that the city will also focus on the development model of "script entertainment+cultural tourism", and strive to create new diversified immersive cultural tourism formats such as "script entertainment+festival activities", "script entertainment+stage play" and "script entertainment+homestay" to expand the development space of script entertainment.

　　Developing the whole industrial chain economy of script entertainment by introducing education at the same time

　　Recently, in Luoyang Script Entertainment Industrial Park located in Luolong District, a new script internal testing activity is going on, and many employees in the script entertainment industry are sitting around the "trial version" to test and upgrade the new script to be promoted online.

　　Focusing on building China into the capital of script entertainment, our city has built the first script entertainment industrial park in China, attracting many well-known script entertainment enterprises such as Luoyang Kaka Media Culture Co., Ltd. and Luoyang FB Media Co., Ltd. to settle in.

　　As one of the early script entertainment enterprises in China, Luoyang Kaka Media Culture Co., Ltd. has developed into a head enterprise in the script entertainment industry, which integrates script creation and distribution, script entertainment host training and other businesses. "Enterprises will base themselves on their own advantages and boost the development of Luoyang script entertainment industry." Yang Kan, the person in charge of the enterprise, said that around Luoyang’s rich historical and cultural resources, more scene-based and immersive script entertainment projects will be laid out, and the interactive and entertaining features of script entertainment will be used to empower urban cultural tourism and further enhance the influence of Luoyang’s cultural tourism.

　　“LuoyangThe city will focus on the construction of the headquarters economy, encourage market players to become better and stronger, and make the script entertainment industry bigger and stronger. The relevant person in charge of the Municipal Bureau of Culture, Broadcasting and Tourism said that Luoyang Script Entertainment Industrial Park will focus on strengthening the key links of the script entertainment industry chain, such as script creation and distribution, DM training, operation background management and small program development, attracting supporting digital technology enterprises such as service road, sound and light, VR and AR, and vigorously developing the whole industry chain economy of script entertainment.

　　Enrich the format and speed up the construction of China’s "capital of script entertainment"

　　In recent years,LuoyangThe city’s script entertainment industry is booming. At present, it has a national script distribution company, a sound script distribution team and a group of outstanding creators.

　　In September 2022,LuoyangAs the first special policy aimed at the script entertainment industry in China, the implementation plan for accelerating the development of the script entertainment industry in Luoyang was issued by the city. The plan proposes to implement four key tasks and related preferential policies, such as expanding the main body, cultivating the industrial chain, introducing talents and standardizing guidance, and strive to build China into the "capital of script entertainment".

　　Only when there is a high-quality script can there be a high-quality script entertainment format. Since 2022,LuoyangThe city has held two consecutive national script industry exchange meetings, encouraging outstanding creators in the domestic script entertainment industry to create scripts based on Luoyang’s rich history and culture, tell the story of Luoyang well and spread Luoyang’s good voice.

　　The relevant person in charge of the Municipal Wenguang Tourism Bureau said that,LuoyangThe city will accelerate the development of the headquarters economy of the script entertainment industry, formulate supporting policies from the aspects of brand creation, script incubation, industry training, talent introduction and industry management, etc., so as to attract more head enterprises and young talents to gather in Luoyang, continuously enrich the format of script entertainment, and accelerate the construction of China as the "capital of script entertainment".

　　At about 10 pm on March 28th, less than half an hour after the new car was released, 50,000 new millet cars were booked.

　　On the same day, Xiaomi Group held a launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing Yichuang International Convention and Exhibition Center, and officially released Xiaomi SU7. Every press conference called "Spring Festival Evening in the Car Industry" makes related topics such as "Lei Jun" and "millet SU7 price" hot searched in Weibo.

　　Conference site

　　Friends sitting in the front row

　　Zhang Jianyong, Chairman of BAIC Group, Wei Jianjun, Chairman of Weilai Automobile, Li Bin, Chairman of Xpeng Motors, He Xiaopeng, Chairman of LI and many other entrepreneurs appeared at the Xiaomi Automobile Conference, which was a rare "famous scene" in the car circle. Some of them are "friends" and some are partners. Whenever Lei Jun talks about the highlights of Xiaomi car on the stage, the live camera will be aimed at them under the stage. At the same time as the press conference, various expression packs have been circulated in the circle of friends.

　　For Xiaomi, a newcomer to the bicycle circle, the new forces are friendly. In addition to several people who arrived at the scene, (), Aouita and other cars also sent their blessings from a distance through Weibo before the conference, and Lei Jun, founder, chairman and CEO of Xiaomi Group, sent a long letter of thanks. In this harmonious atmosphere, Xiaomi Xiaomi SU7

　　"The smartest car within 500,000 yuan"

　　At the press conference, Lei Jun said: "This is the first official appearance of Xiaomi SU7, and it is also the most important moment in my life. Dream cars in this era must have the most advanced intelligent technology and the best driving sense. We hope to build a car that is the most beautiful, the best to drive and the smartest within 500,000 yuan, and build a high-quality car. "

　　According to him, Xiaomi SU7 has 4 color systems and 9 colors to choose from. In terms of selling price, the standard version is priced at 215,900 yuan, the Pro version is priced at 245,900 yuan, and the Max version is priced at 299,900 yuan. In addition, there are Xiaomi SU7 Founding Edition and Xiaomi SU7 Max Founding Edition, and the price remains unchanged, limited to 5,000 units. It can be ordered through Xiaomi Auto App, Xiaomi Auto WeChat applet or Xiaomi Auto retail stores in 29 cities across the country, and delivered as soon as it goes on the market. The founding version will be delivered as soon as April 3, and the standard version, Max version and Pro version will be delivered at the end of April and May respectively.

　　Lei Jun repeatedly emphasized the technical content and material quality of Xiaomi SU7 at the press conference, proving that it is a cost-effective car, and used "far ahead" when talking about technology. In the previous interaction with netizens, I also mentioned "respect technology" many times.

　　"I really can’t afford it."

　　In order to attract users to place orders, in addition to promoting cars, Lei Jun took out the "President’s Signature Benefit" at the press conference-

　　Users who make a reservation before April 30 will enjoy Xiaomi Zhijia Pro and Xiaomi Zhijia Max for life, and will also receive a car smart refrigerator worth 2,000 yuan, a 25-speaker luxury audio worth 6,000 yuan, a Nappa leather seat worth 8,000 yuan, an electric tail wing worth 6,000 yuan, a 20-inch club wheel worth 6,000 yuan and a Michelin pilot worth 9,000 yuan.

　　At the press conference, Lei Jun said many times that these configurations are "all very good", "all delivered", "we will lose if we send them again" and "we really can’t afford to send them", and his expression was heartbroken.

　　"Suggest placing an order as soon as possible"

　　At the end of the press conference, the sales of Xiaomi Automobile officially opened. Yinshi Finance tried to place an order. A salesperson of Xiaomi Automobile told Yinshi Finance that the order is hot at present, and it is recommended to place an order as soon as possible. The deposit is 5,000 yuan. Users can lock it after the test drive is satisfactory, or they can get a refund if they are not satisfied.

　　Soon after, Xiaomi Automobile announced the data: after the open order, the original version of Xiaomi SU7 was sold out quickly, and it broke 10,000 in 4 minutes, 20,000 in 7 minutes and 50,000 units in 27 minutes. The words "sold out" appeared at the bottom of the page. If it is calculated at the price of 215,900 yuan, it will bring nearly 10.8 billion yuan of income after all delivery.

　　However, Lei Jun also took precautions in advance at the press conference, reminding that it may take one or two months from the scheduled time to the pick-up of the car, and sincerely said that he would accept all criticisms. "We will change it immediately if we have any opinions."

　　According to the "2024 China Automobile Consumer Insight Report" released by McKinsey, China consumers’ preference for domestic high-end new energy automobile brands continues to rise, including the advantages of intelligent technology in autonomous driving and intelligent cockpit, which has become the main reason for them to buy. According to the report, consumers’ pursuit of smart technology and re-evaluation of the value of traditional brands are promoting the reshaping of the market structure.

　　"Intelligence is Xiaomi’s strength. Starting from Xiaomi SU7, users can feel today’s smart technology." Lei Jun said that the official release of Xiaomi SU7 also marks that Xiaomi’s strategy of "all people, cars and homes are ecological" is moving from "complete closed loop" to a new stage of "full opening". However, there is still only one sea blue car at the press conference, and the offline stores are only static display at present, and most consumers have not had a chance to test drive. Whether "the best looking, the best driving and the smartest" will be a impossible trinity, or whether it can have both, will be answered after the new car is delivered.

　　On October 18th, the website of Jiayuguan Health and Health Commission reported that Shaanxi Province reported two tourists whose nucleic acid test results were positive and arrived in Jiayuguan by car from Ejina Banner, Inner Mongolia at around 16: 00 on October 14th, 2021. At 9: 00 on October 15th, two people took the initiative to go to Jiayuguan Traditional Chinese Medicine Hospital for nucleic acid testing, and the hospital conducted a 10∶1 mixed test according to the requirements of normal testing. After the sampling was completed, two people returned to the hotel to check out and went to Jiayuguan Airport. At 13: 38, they checked in with the negative certificate of nucleic acid testing, the green code of health code and the itinerary code of Ejina Banner People’s Hospital within 48 hours, and took flight MU2165 (Jiayuguan — Xi ‘an) arrived in Xi ‘an at 15: 25.

　　At 17: 30 on October 15th, the results of the 10∶1 mixed test in the Municipal Hospital of Traditional Chinese Medicine were suspicious positive, so we contacted 10 people concerned to take samples for re-examination in the hospital, but two of them had already arrived in Xi ‘an. After the other 8 people went to the hospital for sampling, all the rechecking results were negative at 21 o’clock that night. At 21: 40, the staff of Jiayuguan CDC contacted two people by telephone and asked them to do nucleic acid testing as soon as possible in the local area, and continued to track their test results by telephone inquiry. Two people informed that the nucleic acid test had been carried out at the Eighth Hospital of Xi ‘an at 7: 30 on the 16th, and the screenshot of the nucleic acid test report of that day at 22: 20 showed that the result was negative. At 11: 07 on October 17th, I received the Notification Letter from Shaanxi Provincial Center for Disease Control and Prevention. At 17: 00 on October 16th, the nucleic acid test result was positive, and it was rechecked by Shaanxi Provincial Center for Disease Control and Prevention. At present, I am observing in the isolation ward of the Eighth Hospital of Xi ‘an.

　　Action track of 2 tourists with positive nucleic acid test during their stay in Jia. The two tourists with positive nucleic acid test drove to Jiayuguan by car from Ejina Banner on October 14th, 2021. They arrived at Jiayuguan Guancheng Scenic Spot at around 16: 00, separated from the scenic spot at 18: 10, checked into the 6th floor of Jiayuguan Nuojin Hotel at 18: 26, dined at the Chama Ancient Road restaurant near the hotel from 19: 00 to 21: 00, and returned to the Nuojin Hotel after eating. At 8 o’clock on the 15th, I had breakfast in the restaurant of Nuojin Hotel. At 9: 05, I drove to Jiayuguan Hospital of Traditional Chinese Medicine for nucleic acid sampling. The trip code and health code of two people were all green codes, and there were no symptoms such as fever and cough. The sampling ended at 9: 45. At 9: 49, go to Wenhua Road gas station to refuel and return to Nuojin Hotel. After checking out at 11: 08, drive to Jiayuguan Airport by car. At 12: 04, return the rented vehicle to the garage. At 13: 38, take MU2165 flight with negative nucleic acid test certificate issued by Ejina Banner People’s Hospital within 48 hours (Jiayuguan — Xi’ an) is away from Jia.

　　From 17: 30 on October 15th, the leading group for joint prevention and control of epidemic situation in COVID-19 arranged to deploy the whole city to carry out epidemiological investigation, nucleic acid detection, personnel control and environmental disinfection on the places and contact personnel involved in the two-person trip. The municipal hospital of traditional Chinese medicine carried out environmental disinfection in all areas of the hospital and sampled the object surface, and the test results were all negative; 475 hospital employees, 392 inpatients and their caregivers were tested for nucleic acid, and the results were all negative. The Municipal Center for Disease Control and Prevention carried out flow survey and sampling in key areas and key personnel involved in the two-person trip, and collected 59 environmental samples and 14 personnel samples, all of which were negative for nucleic acid detection. After preliminary epidemiological investigation, 26 close contacts were found, and all the nucleic acid results were negative. All of them have been centralized and isolated, and the second round of epidemiological investigation is being carried out. Disinfect and dispose of the hotel’s internal and external environment, including lobby, entrance, elevator, catering department, guest room and other public areas, car rental agency, car wash agency and gas station. On October 17th, 133 passengers, staff and 179 airport staff in the hotel were tested for nucleic acid, and the results were all negative.

　　At present, our city is further carrying out accurate investigation, flow adjustment and nucleic acid detection, and relevant information will be released in time.

　　Jiayuguan COVID-19 epidemic situation joint defense joint control leading team office

　　October 18, 2021

Do you have any plans to change an AI mobile phone in 2024? Maybe many people still don’t understand, what is called AI mobile phone and what it can do.

At present, major brands in the market, including OPPO, vivo, Meizu, etc., have begun to push AI mobile phones wildly, and their main functions include AIGC elimination.(A retouching function), AI call summary(Key Points of Generating Call Records with One Click)Wait. But don’t worry, the AI snacks pushed by Muji are alive and well, so it’s not too late to buy them later.

Our view is:You don’t have to buy a concept, but you need to see if there is a "truly subversive AI application you need" in your mobile phone.Just don’t buy another Mito phone.

First, the store visited the AI ? ? mobile phone

Beijing East Fourth Ring Road, Huawei, OPPO, vivo and other brand mobile phone stores are lined up. For AI mobile phones, OPPO and vivo should be considered to run faster.

At the OPPO counter, OPPOFind x7 UItra, which was launched in January this year, focuses on the concept of AI mobile phone. What attracts me most are these two functions.

One is the elimination of AIGC. Many people have an annoyance when taking photos in online celebrity scenic spots, that is, "random passers-by". The AIGC elimination function is to identify and eliminate people, objects, etc., and then the AI model that comes with the mobile phone can generate other filling pictures, saving time and effort.

Figure | AIGC elimination demonstrated at OPPO official website

The other is the AI call summary. Presumably, busy modern people have a "common fault". When they hang up a sudden phone call, they completely forget what they just said.

The main function of this function is to intelligently identify the content of the call and generate a summary of key information, so you don’t have to go back and ask and scold repeatedly.

Figure | AI call summary demonstrated on OPPO official website

As for other AI functions, including intelligent generation of pictures, dialogue with smart cloth, intelligent generation of ID photos, etc., it is somewhat similar to Baidu’s Wenxinyige, Siri and Ali’s wonderful duck camera, and the new ideas are not enough for me.

In Taobao’s OPPO flagship store, its AI mobile phone sales currently exceed 10,000+,and the price ranges from 3,999 yuan to 4,999 yuan. In JD.COM, the sales volume of this model is 20,000+.

Compared with OPPO, vivo’s AI mobile phone was launched earlier. Last year, two models, vivo X100 and vivoX100 Pro, were released. Its AI function entrance is mainly based on the small V assistant and jovi voice developed by the big blue heart model. Through this assistant, AI subtitles, screen reading, global translation, listening to songs and recognizing songs can be realized.

One of the functions that impressed me deeply is that in addition to the traditional "voice assistant" function, the small V assistant dialog box has added a creative function-in fact, it is similar to Baidu’s literary mind. As long as you enter a paragraph of text, it can make pictures. It can also take photos in real time and generate photos of various styles. It is said that this creative function can generate documents, PPT and mind maps after upgrading in the future.

Figure | Creation function of Xiao V assistant

The pricing of Vivo X100 and Pro models also ranges from 3,899 yuan to 5,999 yuan. It may have been sold earlier, with X100 selling over 30,000+on Taobao platform and 100,000+on X100 Pro platform.

As for Huawei, the industry believes that Huawei P70 will be the most concerned AI mobile phone in 2024. But according to the latest news, it may be postponed until April.

Seeing that many brands push AI cameras, other consumers in the store with me asked a question: AI mobile phones can generate registration photos, "Is it good, but will the relevant systems recognize the photos generated by AI?"

This little problem has no solution for the time being, but it also brings you a thought:A series of pictures and documents generated by AI also face a series of frictions and adjustments from society, law and ethics.In order to coexist well.

For example, many recent incidents of resurrecting the dead with AI have not been approved and authorized by their families, and curiosity has caused secondary injuries. These AI functions on mobile phones are the same, and they need a lot of discussion from the whole society.

Second, under the AI ? ? mobile phone, some people poured cold water on it.

AI mobile phones are actually not new. They were briefly popular between 2017 and 2018. At that time, manufacturers focused on AI chips, which could run pictures, speech recognition, AI photography and other applications.

HONOR, in that year, launched Glory View 10, with the slogan "Your first AI mobile phone". Now you can also find AI mobile phone articles published in 2018 with titles such as "Counting Huawei’s five AI mobile phones" and "Five AI mobile phones carefully built by Huawei".

However, although manufacturers were excited at that time, consumers seemed to be very calm. The reason was summarized as the lack of epoch-making subversive applications, and the AI concept did not save the global mobile phone from entering the stock market at that time.

In the blink of an eye, six years later, in the second half of last year, AI mobile phones began to move again, this time thanks to the hot generative AI.

In addition to the founders such as Baidu and Ali, mobile phone manufacturers have also refined AI and successively released large models for mobile terminals.

Such as Xiaomi’s MiLM, OPPO’s Andean model, vivo’s blue heart model, Meizu’s Aicy AI, glory’s magic model, Samsung’s Gaussian model, and terminal products equipped with large models.

This year, it seems natural, or it is the industry’s usual "grab the commanding heights". Some mobile phone manufacturers began to call their own mobile phones equipped with large model capabilities "AI mobile phones".

On the occasion of the Lunar New Year in 2024, Liu Zuohu, senior vice president and chief product officer of OPPO, appeared in a promotional video, announcing that "OPPO officially entered the era of AI mobile phones."

Vivo mobile phone also announced that vivo S18 series is "the first batch of AI big model mobile phones in the world", claiming that the self-developed Blue Heart big model has covered its 25 models, and more than 20 million users have experienced the big model function of vivo.

The most radical is Meizu. Before the end of the first month, Meizu suddenly announced that it would stop making "traditional mobile phones", All in AI. The newly released Meizu PRO 21, Meizu officially no longer calls it a mobile phone, but an "open AI terminal".

The drama of AI mobile phone is not only sung by domestic manufacturers.

Samsung also announced its entry into the "new era of mobile AI" with a new generation of Galaxy S24 mobile phones.（New Era of Mobile AI）.

Recently, Apple, which has always been cautious, also "abandoned the car to protect AI", disbanded the car-making team that was established for ten years, and instead increased the development of generative AI.

According to many sources, Apple will promote AI capabilities as the focus of the iPhone 16 series. On March 15th, Apple officially announced a series of multi-modal large language models with 30 billion parameters.

Behind the active push of many manufacturers is actually the sense of crisis of mobile phone manufacturers.In doing business, it is important to seize the commanding heights and the right to speak in advance. In 2024, it has become the "first year of AI mobile phone" in the eyes of various manufacturers.

Chen Mingyong, founder and CEO of OPPO, released an internal letter with the theme of "Opening a new era of AI mobile phones" on the first day of the new year on February 18th this year.

Then, Liu Zuohu sounded the alarm for his peers: "In 2024, if smartphone manufacturers don’t lay out large models, there will be no play, which will definitely affect market competitiveness."

Figure | Liu Zuohu’s answer to "Is AI mobile phone a gimmick or a future"

Zhao Ming, CEO of HONOR, said even more seriously that it is too late to be All in AI now: "You will be all in AI this year … The gap will get bigger and bigger."

It seems that the sun is shining, but there are also many boos in the industry.

Lu Weibing, president of Xiaomi Group, bluntly said that "AI mobile phone is a gimmick". For friends who speculate on AI mobile phones, it is inevitable that some people say that AI is a ubiquitous ability. When you can’t feel AI, it is the greatest value of AI. Talking about AI every day shows that there is no AI ability.

Zhao Ming, CEO of Glory, also believes that most friends only tinker with some AI applications, and some slogans such as All in AI are just marketing. Of course, this does not prevent him from thinking that HONOR loaded with MagicOS 8.0 can be defined as a "real AI mobile phone".

Third, how sexy the concept of AI mobile phone is, how skinny the reality is.

Generative AI is indeed becoming the future development direction, so let’s not go against the trend and anti-science. But is the era of AI mobile phones really coming?

Here, let’s return to our original heart and explore what an AI mobile phone is.

The application of AI function modules in mobile phones is nothing new. Many functions in your mobile phone, such as voice assistant, voice recognition, multilingual translation and facial recognition, all use AI. But obviously such a mobile phone is not worthy of being called an "AI mobile phone".

At Gartner, a technology consulting firm（Gartner）In the definition of "AI mobile phone"（GenAIsmartphones）Have the software and hardware that can seamlessly integrate and effectively execute the related functions and applications of generative AI. AI mobile phone can run a basic big model that can generate new content, strategies, designs and methods locally. "

That is to say,In industry cognition, AI mobile phones should be able to run the basic big model locally-the end side.（on-device）Big model.The end-side large model is completely loaded in the mobile phone, and it can be used even in flight mode without connecting to the cloud. The advantages are high speed, low power consumption and low cost, but the disadvantages are also fatal-performance is reduced.

In other words, people are at the machine, and the machine is at the end. The big model is there, and it is on call.

At present, mobile phone manufacturers such as vivo, Samsung, OPPO and Glory have built-in end-to-end models in their mobile phones.

OPPO has a large Andean model with 7 billion parameters at the end; Glory also added a self-developed magic model with 7 billion parameters to MagicOS 8.0 operating system, and vivo also had a blue heart model with 7 billion parameters. Samsung’s Galaxy S24 series also added an end-side model Galaxy AI.

The end-to-end large-scale arms race is in full swing. In the public relations drafts of various companies, their functions are undoubtedly leading and epoch-making. But how sexy the AI mobile phone in the public relations draft is, how skinny the AI mobile phone in reality is.

At present, the main AI functions of the "AI mobile phone" on the market are nothing more than generating graphics and text, intelligent search, picture editing, real-time translation, voice transcription, auxiliary chat, voice assistant and so on. The key point is that these functions can be completed by downloading third-party Apps from the app store without the built-in big model, and the effect is even better than the system itself.

PCHome evaluated mobile phones with large model functions on the access side, such as Meizu 21 PRO, OPPO Find X7 Ultra, vivo X100 Pro, and frequently overturned when trying related functions.

For example, ask Aicy voice assistant of Meizu mobile phone "When will Meizu mobile phone support AI", and it only answers the current date;

Let the small cloth assistant of OPPO mobile phone draw "to divert the tiger away from the mountain", it can only draw a tiger. The image generation function of vivo X100 Pro is single in style and uneven in quality, which is not as good as the free AI image generation tool on the market.

In the cross review of another AI mobile phone, the image editing function promoted by an AI mobile phone can’t compliment the effect of removing redundant characters with one click, and the afterimage is very obvious. What’s more, for most users, this function may not even be as practical as the one-click beauty of Meitu Xiu Xiu or Tik Tok Filter.

To sum up, even the standard basic skills of large models on the market are not up to standard, not to mention the higher-level AI functions mentioned in the publicity.

This can’t help but remind people of the Mito mobile phone that came out in 2013. Although it is not the same species as AI mobile phone, its main function can be realized by downloading a Mito Xiu Xiu. Why buy a new mobile phone?

Remembered that sentence, "the business ability is not enough, and it is easy to be optimized in the workplace."

Fourth, the AI ? ? mobile phone must be in the sky, and there are three mountains.

As a family, the current mobile phone is still far away from the real AI mobile phone era. In order to climb the top of AI, the mobile phone industry still needs to cross three mountains-innovation is not subversive, hardware is not up to standard, and the audience can’t buy it, so it is possible to enter the era of AI mobile phones.

First of all, is there any subversive innovation in the first mountain? Subversive innovation means drastic changes in product forms and user habits.

In the field of personal computers, from the command line interface to the graphical interface, the way people use computers has changed from typing codes on the keyboard to controlling the interface at will with the mouse. In the field of mobile phones, functional machines have been transformed into smart phones, and the way people use mobile phones has changed from keyboards to touch screens.

In the era of AI mobile phones, at least there must be similar revolutionary innovations.

For example, from a graphical user interface（GUI）Become a natural language user interface（NLUI）People use dialogue to control their mobile phones; Or, the generative AI completely breaks the barrier between the mobile App and various functions. Or, a phenomenal end-to-end model similar to Android or iOS appears and becomes the underlying architecture of mobile phones …

We are not a prophet, and we don’t know what kind of subversive change it is, but we know that the current AI mobile phone is definitely not. Generative AI can indeed improve the efficiency of some office, study and living abilities on mobile phones, but it is not qualified to become a subversive innovation that promotes intergenerational change, and there is still a long way to go.

This involvesThe second mountain on the AI ? ? mobile phone, the hardware ceiling.

Full-scale models such as ChatGPT and ERNIE Bot work miracles by themselves, and the process of training and using consumes huge computing power and electricity.

It is said that the training of GPT-4 used 1 ~ 25,000 A100 chips. Musk, the cross-border richest man who has been paying close attention to generative AI, also estimated that GPT-5 may need 30,000 to 50,000 H100. The domestic Wenxin Big Model 4.0 was also trained with Baidu’s own flying paddle platform Wanka Cluster.

After opening the service to the public, in order to meet the simultaneous use of a large number of users, strong hardware support is also needed. It is estimated that ChatGPT needs to use 30,000 GPUs to deal with millions of user requests every day.

Such a huge demand for computing power directly pushed the share price of NVIDIA, which sells shovels, up to $2 trillion at one time, surpassing Google and Amazon and ranking third in the US stock market.

The big model is still a fierce electric tiger. A few days ago, a piece of news rushed to Weibo for hot search: the daily power consumption of ChatGPT is equal to that of 17,000 households in the United States. The average daily electricity consumption of an American family is 29 kWh, while the daily electricity consumption of ChatGPT exceeds 500,000 kWh.

With the current mobile phone hardware foundation, it is really hard to bear the "big" of the big model, and it needs to be optimized specifically for mobile phones.

Since the second half of last year, Qualcomm, MediaTek and other chip manufacturers have frequently made efforts to develop large-scale end-to-end hardware.

In October 2023, Qualcomm released the first Snapdragon 8 Gen 3 chip specially built for generative AI, which can run a large model with 10 billion parameters on mobile phones. Glory Magic6 Pro, Xiaomi 14 Pro, OPPO Find X7 Ultra and other mobile phones use this chip. MediaTek released Tianji 9300 chip at the end of 2023, claiming to support a large model with a maximum of 33 billion parameters.

Figure | Qualcomm’s Snapdragon 8 Gen 3

The A100 chip running GPT has a memory of 80G, and no matter how many mobile phones are configured, it is not enough.

For example, the newly launched GeForce RTX 40 Super in NVIDIA has an AI engine power of 836 TOPS per second. In contrast, Qualcomm Snapdragon 8 Gen3, the strongest mobile phone terminal, has only 73 TOPS per second, a difference of more than ten times.

So,Full-scale cloud model, the mobile phone can’t move locally.At present, the large-scale end-to-end model, with parameters ranging from tens to tens of billions, is small and exquisite compared with the large-scale cloud model with hundreds or even trillions of dollars.

The most common way to experience the most advanced generative AI on the mobile phone is through the cloud, where users input instructions on the mobile phone, then upload them to the cloud for processing and then return them to the mobile phone. This process is time-consuming and laborious, and subject to the network, the experience is not very friendly.

To experience a more silky large model on a mobile phone, a specially optimized end-to-end large model is needed, which will inevitably shrink in performance.

Even the full-scale cloud model is not mature enough, and all kinds of hallucinations and bugs often appear. The scaled-down end-to-end model will naturally seriously restrict the performance on the AI ? ? mobile phone.

Even if it is immature, it must be hard. In addition to occupying a position in publicity, mobile phone manufacturers have a more practical purpose: to promote mobile phone sales through the gimmick of AI.

But this will encounterThe third mountain that blocks AI mobile phones: the audience may not buy it.

The background is that the economy is going down and the sales of mobile phones are declining. According to International Data Corporation（IDC）In 2023, China’s smartphone shipments were about 271 million units, down 5% year-on-year, the lowest in nearly a decade.

In 2024, the situation did not improve. According to the research organization Counterpoint Research, the sales volume of smart phones in China dropped by 7% in the first six weeks of 2024, and the sales volume of most mainstream mobile phone manufacturers showed a large-scale decline, among which OPPO fell by 29%, Apple fell by 24%, vivo fell by 15%, and Xiaomi fell by 7%. Only Huawei and Glory achieved growth.

In terms of camera, size, chip, battery, screen and other mobile phone software and hardware parameters, mobile phone manufacturers have no volume, and consumers who have tightened their pockets have long been less cold. So mobile phone manufacturers regard generative AI as the next lifeline.

But the cold reality is that consumers don’t buy the AI ? ? pie painted by mobile phone manufacturers, at least for now.

I visited the official flagship stores of OPPO and vivo near the East Fourth Ring Road in Beijing offline, and found that the AI ? ? mobile phone is actually not the focus of publicity. The clerk of the mobile phone shop also said that customers are still mainly concerned about the performance of mobile phones such as taking photos, chips and screens, and few people will take the initiative to pay attention to the AI function. Even if the clerk takes the initiative to mention it, he is usually not interested. Offline interviews with media such as Economic Observer and Titanium Media also received similar feedback.

It is well understood that compared with the stars and seas where people in the industry are keen to discuss AI technology, ordinary consumers are more concerned about: Is AI on mobile phones really that powerful? Judging from the capabilities provided by the current AI mobile phone, the answer may not be.

Five, AI mobile phone, why is it a mobile phone, the brain hole can be bigger.

Past experience tells us that it is not the faster carriage that defeats the carriage, but the car;Similarly, why is it a stronger mobile phone instead of a smart phone?

It is entirely possible that it is another form of AI hardware, replacing the smart phone form that has been popular for more than ten years. Recently, there have been several products that have broken through the boundaries of smart phones, which have aroused widespread concern.

For example, Rabbit, an AI company, has launched a palm-sized smart device, Rabbit R1, which is mainly driven by natural language. Press the dialogue button and you will get a response within 500 milliseconds. This equipment sold 50,000 units in two weeks.

Humane, a startup company, has released a product AI Pin embedded with OpenAI technology, which removes the screen and relies on laser projection and gestures to operate. Time magazine named this AI hardware as "one of the top 200 inventions in 2023".

Figure | AI hardware AI Pin operated by projection and gesture

Deutsche Telekom and Brain.ai jointly launched a product called T-Mobile, which is characterized by no App, and the main interface is an AI assistant, which is controlled through dialogue.

Of course, these devices are still in the development state more or less, and it is still early to put them into the market on a large scale.

Although the generative AI in sturm und drang in the past year, there was even a phenomenon of "big satellite release", and people kept announcing that their large-scale model capabilities "caught up" or even "surpassed" GPT3.5 or even 4. But so far, apart from ChatGPT itself, there is no phenomenal AI application for all.

In other words, the applied ecology on the basic big model is still in its infancy, and how big the fruits of the big model can be, depends on nature. However, the ability of the end-side large model carried by the mobile phone is always locked by the basic large model. In this case,Advocating AI mobile phones is more of a public relations technique.

The turning point of domestic AI mobile phones may have to wait until the international head model company opens its own products.

This article comes from WeChat WeChat official account:True reason laboratory (ID: zhengulab), Author: Feng Nuo, Editor: Gong Zheng

As expected in the market, the new energy subsidy policy was officially released in 2019. Different from the previous 20% rebate standard, the subsidy standard in 2019 will be reduced by 50% on average on the basis of 2018.

The introduction date of the subsidy scheme for new energy vehicles can be said to be later than one year. The 2017 plan was introduced on December 30, 2016, the 2018 plan was introduced on February 13, 2018, and the 2019 plan has reached March 26, 2019. "yet we called and urged a thousand times before she started toward us, still hiding half her face from us behind her guitar" is really appropriate to describe the new energy subsidy policy in 2019.

Since the wind of the sharp decline in subsidies for new energy vehicles in 2019 has been blowing for several times, different programs have been passed from the end of 2018 to March 2019, and the industry has long had psychological expectations for the programs launched by the central government. Although this plan is very strong, it is all expected, even better than expected.

This time highlights several key points:

Subsidized standard passenger cars fell by 47-60%, and plug-in passenger cars fell by 55%; New energy buses dropped by 49-56%, and new energy special vehicles dropped by 45-80%. Cancel land compensation and subsidize infrastructure such as charging piles/hydrogen refueling stations instead.

The overall adjustment is very strong, which has great cost pressure for enterprises. The product lines of some enterprises will be greatly adjusted, and Ferrous lithium phosphate may make a comeback due to its cost advantage.

Despite the cancellation of land compensation, the subsidy policy for new energy buses will be introduced separately, and the determination of urban electrification will not be reduced.

Since electric vehicles have met the market conditions, the focus of policy support has shifted to fuel cell vehicles. Fuel cell vehicle subsidies will be refined according to different technical standards, and fuel cell subsidy policies will be introduced separately.

In the book, the extended range is classified as pure electric, and some experts have also mentioned supporting extended range vehicles after plug-in development to a certain extent. However, in this subsidy policy, the extended program subsidy is still classified as plug-in, and the prospect is worrying.

The payment method of subsidies was adjusted, and the punishment mechanism for safety accidents was put forward.

The following is a detailed interpretation of several key points of this subsidy policy.

One,Central subsidy adjustment

The maximum subsidy for all types of vehicles has decreased significantly, and the endurance and energy density have changed from "encouraging high endurance/high energy density" to "punishing low endurance/low energy density", and at the same time, the minimum energy density threshold has been raised.

(1) New energy passenger cars

The subsidy for passenger cars has changed to two grades, with pure electric slope retreat of about 47%-60% and plug-in slope retreat of 55%.

The threshold of energy density has increased from 105Wh/kg to 125Wh/kg, which requires continuous improvement, and the subsidy multiple has been lowered.

The minimum is raised from 150 kilometers to 250 kilometers, and the standard of energy consumption subsidy multiple is adjusted, which obviously improves the requirements for overall energy saving.

By canceling the subsidy below 250 kilometers, the subsidy multiple of low energy density will be reduced, and enterprises will be encouraged to produce cars with high energy density and high endurance. Combined with the industrial policy of low-speed electric vehicles, low-speed electric vehicles may be responsible for the shorter range below 250 kilometers, and it is difficult for A0 and A00 electric vehicles to compete with low-speed electric vehicles in cost.

Due to the decrease of subsidies and the increase of energy density in Ferrous lithium phosphate, the cost of Ferrous lithium phosphate shows certain advantages, and some enterprises may switch from Sanyuan to Ferrous lithium phosphate in low endurance vehicles.

Some enterprises with relatively backward technology or lack of industrial experience will be under great cost pressure, thus being forced to raise the price of automobile products, reducing the market competitiveness. At present, new car-making forces such as Tucki and others have raised the price of their products.

The leading enterprises have abundant funds and leading technical strength, and have full expectations for subsidies. They will continue to promote the development of vehicles with high cruising range, reduce costs by optimizing design and production, and continuously improve market competitiveness. Therefore, the impact on leading enterprises is not so great, and the mainstream A-class and above vehicles are less affected. The selling prices of Geometry A and Aions newly introduced by Guangzhou Automobile Co., Ltd. and Guangzhou Automobile Co., Ltd. did not reflect the obvious influence of subsidies, while Weimar and Guangzhou Automobile Co., Ltd. introduced the strategy of price protection.

The most important thing is to reduce the amount of subsidies, promote the marketization of new energy vehicles, eliminate the fittest for enterprises, and concentrate the automobile production capacity on advantageous areas and enterprises.

(2) New energy buses

The gradient is 49%-56%, and the minimum energy density is required to rise from 115Wh/kg to 135Wh/kg.

The energy efficiency and subsidy coefficient were adjusted, and the requirement was increased by 5 percentage points.

New energy buses may be rushed to install during the transition period.

(3) The new energy trucks have been adjusted in detail.

By simply subsidizing the battery capacity, the weight classification is increased. The maximum subsidy is reduced from 100,000 yuan according to different types, and the reduction range ranges from 45% to 80%.

At the same time, the minimum energy density is increased from 115Wh/kg to 125Wh/kg, and the subsidy coefficient is adjusted.

There are two points worthy of special attention in terms of new energy trucks.

1) The subsidy category of "special purpose vehicle" was cancelled, and the classification of total quality of freight cars was increased.

This means that the market develops from logistics vehicles to larger trucks, and even pure electric heavy trucks appear; The subsidy policy for new energy special vehicles was cancelled.

2) The subsidy category for trucks has been added.

Increase market choices, and trucks with a total mass of more than 12 tons can choose the technical direction of plug-in hybrid to adapt to more market changes.

Second, cancel local subsidies and promote fair market development

This is a continuation of the spirit conveyed in the Regulations on Investment Management of Automobile Industry and the Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Forming a Strong Domestic Market (2019), breaking local protection, promoting market-oriented development and creating a level playing field.

At the same time, we will continue to improve the market consumption environment by subsidizing infrastructure construction, and support the development of new energy vehicles through indirect financial subsidies. However, hydrogen refueling station enterprises get development opportunities and can focus on related enterprises.

Despite the cancellation of land compensation, new energy buses will be introduced by a separate subsidy policy, showing the importance attached to urban electrification.

Third, fuel cell vehicles are listed separately, and the degree of attention is unprecedented

Fuel cell vehicles are in a critical period of technological development and market introduction. In the past, the subsidy policy for fuel cells was too simple, which only stipulated the minimum rated power and the minimum cruising range, which also led to the design of the subsidy line for automobile products in the announcement catalogue, all of which were 30KW.

The fuel cell subsidy policy was postponed, presumably in order to refine the subsidy policy and avoid the previous design of fuel cell vehicles under the pressure of subsidy line and the road of pursuing high energy density and ignoring safety like electric vehicles again.

Fourth,Extended-range electric cannot be classified as pure electric.

The extended subsidy policy is still classified as plug-in hybrid. The Investment Regulation of Automobile Industry classifies the investment projects of extended-range electric vehicles as pure electric vehicles, which is considered by many people in the industry as a signal of the rise of extended-range electric vehicles, because the advantages of extended-range electric vehicles can only be reflected when compared with pure electric vehicles, but the competitiveness is weak when compared with plug-in hybrid vehicles.

The subsidy policy for the extended range cannot be classified into pure electric vehicles, so the development prospect of the extended range is worrying, and the "ideal" of the extended range may be "cool".

Five,Emphasize supervision and safety.

Supervision is divided into two aspects: authenticity and security.

Authenticity is achieved by monitoring the operating mileage and adjusting the settlement method. Starting from 2019, for vehicles with operating mileage requirements, a part of subsidy funds will be paid in advance after the sales are registered, and the vehicle enterprises will apply for subsidy liquidation after meeting the operating mileage requirements. If the operation does not meet 20,000 kilometers within 2 years from the date of registration, no subsidy will be granted, and the pre-allocated funds will be deducted at the time of liquidation. This gives enterprises more abundant liquidity and more flexibility to cope with market changes.

Safety emphasizes the consistency of safety accident prevention and product production. The competent authorities of the industry will speed up the establishment of a normal mechanism for product safety monitoring and "consistency" sampling inspection. Suspension or cancellation of vehicles with major safety accidents caused by product quality or with major quality defects identified by relevant departments, and corresponding suspension or cancellation of financial subsidies.

Hydrogen Cloud Chain believes that with the rapid expansion of China’s new energy automobile industry, low-end enterprises that rely on subsidies to survive are doomed to be eliminated, and infants who are breastfeeding will eventually be "weaned". How to ensure quality is the key to "survival".