On the way, I saw the treasure and gathered the public welfare ｜ The closing comment of ＂Extreme Challenge Treasure Tour＂

Oriental TV’s Extreme Challenge Treasure Tour Green Water and Green Mountain Public Welfare Season further strengthens the integration of variety and public welfare themes, and leads the audience to perceive the life treasures, cultural treasures and spiritual treasures contained in green water and green mountains with interest.

Author: Xiao Ye

Spanning more than 13,000 kilometers, the treasure group of Oriental TV’s "Extreme Challenge Treasure Tour Green Water and Green Mountain Public Welfare Season" (hereinafter referred to as "Extreme Challenge Treasure Tour") sat around Mantang in Anji County at the end of the ceremony and reviewed this special treasure hunt.

Since its launch on July 4th, Extreme Challenge Treasure Tour has continued the form of field visit and immersive experience, leading guests and audiences to visit beautiful mountains and rivers and feel folk customs, covering 4 provinces and 9 regions including Inner Mongolia, Xinjiang and Fujian. Walking among the green mountains and rivers of the motherland, the program focuses on the achievements of ecological civilization construction in China, and integrates public welfare with cultural programs.

On the Weibo platform, the main topic of the program.# Extreme Challenge Treasure Line #The reading volume reached 3.02 billion, and the discussion volume reached 11.555 million. Shi Jianing, the general director, said that after the program was broadcast, it also played a great role in promoting the local tourism industry and specialty sales.

In the last issue, the Treasure Troupe opened the letters from the audience, revealing the audience’s feelings and gains on the program between the lines, and the picture kept switching back to the "found treasure" in the program, showing the value and significance of "Extreme Challenge Treasure Tour"-not only opening the horizon, but also deepening the public’s understanding of the concept of "Lucid waters and lush mountains are invaluable assets".

See the "treasure" along the way

From the Genhe River in the north of the motherland to Kanas in the west, and from hulun buir grassland to beautiful Anji, the program visually presents the achievements of environmental protection and ecological civilization construction in various places.

In the reindeer garden in genhe city, get in close contact with reindeer and feel the beautiful life of Ewenki people who put down their shotguns under the ecological immigration project; On the hulun buir grassland, when the task is in the gap and the field of vision is extended, you can see that "the sky is like a vault, and the cage covers four fields"; Anji’s bamboo sea, a school of branches and leaves Fu Su refreshing …

The green mountains and green hills around the country are the "treasures" that the Extreme Challenge Treasure Tour focuses on this season. The harvest of these "treasures" depends on the efforts of several generations of builders like "treasure keepers". The program focuses on the stories of many "treasure keepers", and thus intuitively and vividly spreads the concept of environmental protection.

Entering the Daxinganling region, after the transformation of the local Wulikuma Forest Farm for green development, the rangers have changed from "tree cutters" to "tree watchers". The "treasure" sought at the end of the current program is the "last tree" that marks the end of the 63-year logging history in Daxinganling. When explaining why Hada is tied to the tree, the treasure keeper said, "It is a tribute to nature and an apology to nature". In Kubuqi Desert, three treasure keepers planted more than 100,000 mu of trees in 30 years. When the treasure group asked them if they had failed in the process of sand control, the treasure keepers began to explain the difficulty of planting trees in the desert, but it was because of unremitting efforts that the desert became an oasis.

Based on the interpretation and thinking of the ecological concept, the program also presents the development of blue economy and the link of circular ecosystem under this concept. In the first phase of Xiapu, the rich seafood feast tasted by the treasure group is behind the results of Xiapu’s three-year comprehensive management of marine aquaculture.

The key to the treasure line is "line". While showing the green mountains and green hills, another point of the program is to show why the green mountains and green hills have become Jinshan Yinshan.

Through the on-the-spot participation and experience of the guests, the program made the audience see some real changes in the local area, and deeply and intuitively felt the benefits and development brought by national policies. "The program is closely related to the social changes in China, and it is hard to feel these without going deep into the front line," Shi Jianing said.　

Some netizens commented after entering the first phase of Kubuqi Desert, "When you see agricultural products planted under photovoltaic panels, it seems that you have really dug up the treasure." The vast photovoltaic base in the desert and the "ocean of photovoltaic panels" can convert 2 billion kWh of electricity a year to meet the annual electricity consumption of two-thirds of local families; Planting characteristic agricultural products under photovoltaic panels can boost the income of local residents and promote employment; At the same time, the "photovoltaic panel ocean" can also play a role in blocking sandstorms.

Linking the task setting with topics such as beautiful countryside construction and rural revitalization, the program shows the role of ecological civilization construction in influencing economic development. At the same time, the program also injects humanistic care, and through stories such as birch bark culture, building lanterns, eagle flute and bamboo weaving technology, the audience can see the value of intangible cultural heritage protection and traditional cultural inheritance.

Let public welfare land effectively.

In 2020, the broadcast of "Extreme Challenge Treasure Tour Three Districts and Three States Public Welfare Season" realized the preliminary exploration of the program "Cultural Programs+Public Welfare".

On the way to meet the green mountains and green hills, "Extreme Challenge Treasure Tour Green Mountains and Green Mountains Public Welfare Season" is also deepening public welfare expression. Focusing on the theme of "Lucid waters and lush mountains are invaluable assets", the program combines the treasures of various regions with environmental protection and public welfare, and sets up game links to make the process of "treasure hunting" interesting and meaningful.

Narratively, the program promotes the trend of the program with entertaining game tasks, and appeals to and advocates the public to pay attention to the construction of ecological civilization.

In the first program, the Treasure Group faced the "challenge" of choosing transportation after its debut, but in the end, the criteria for judging the scores of the members of the Treasure Group were "the opposite". The creative team linked it with the concept of encouraging low-energy consumption and low-carbon travel, and clearly expressed the concept of green life that the whole season program would convey. At the end of the program, the winning treasure group members received a gift of planting new saplings in front of the "last tree" with the rangers, adding a green color to Daxinganling.

"Good content must be pursued and exported with spiritual value." In Shi Jianing’s view, making the process interesting and the conception profound is the way to make the main melody variety close to the public.

Based on this, the creative team’s thinking and practice on public welfare has also expanded in this season.

Every program of "Extreme Challenge Treasure Tour" launched a public welfare gift box of "Let Love Sprout, Green Mountain Full", and the proceeds were donated to charity, so as to appeal to the audience to jointly pass on the green public welfare power; On the Weibo platform, the audience can enter.# Extreme Challenge Treasure Line #The topic page participates in various interactions such as "Green Water and Castle Peak Knowledge Station", "Green Water and Castle Peak Guardian" and "Treasure Hunting in Green Water and Castle Peak" … The transmission of public welfare power gradually extends from the big screen to online and offline, which plays an effective role in driving.

After following the program and traveling through the green mountains and green hills of the motherland, a senior two student wrote the following words in a letter to the Treasure Corps: "We can never forget that the fate of human society is always closely linked with nature" and "The dream of beautiful China needs everyone’s escort".

Combining public welfare with variety shows, Extreme Challenge Treasure Tour makes the audience feel that the green mountains and green rivers contain treasures of life, culture and spirit, inspires the audience to think about the harmonious coexistence between man and nature, and shows multi-dimensional significance and value. At the closing ceremony, the program group called on "more enterprises and institutions to carry out social welfare to the end" at the end of the recording.

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