"Chinese Partner" is in advance, Deng Chao deeply interprets the legend of returnees


stills

    Directed by Chen Kexin, the entrepreneurial legend "China Partner" starring Deng Chao, Huang Xiaoming and Tong Dawei will hit the big screen on May 18. Recently, the film began to premiere in Beijing, Kunming, Chengdu and other places. The entrepreneurial story full of positive energy made the audience feel the same, and cried and laughed during the viewing process. In particular, Deng Chao’s flesh-and-blood performance made Meng Xiaojun the "soul character" of the three musketeers of "new dreams". Especially every time he went to the screening, director Chen Kexin would tell the camera that "among the three characters, Deng Chao played myself." It shows the importance of this role.

Deng Chao loves Meng Xiaojun "not pretending" Meng Xiaojun = Chen Kexin

    In the film "Chinese Partner", Deng Chao plays the image of a returnee who has never tried – and is also a frustrated returnee who struggles to start a business. This role is quite different from Deng Chao’s own temperament, but Deng Chao said that he decided he wanted to play this role from the moment he read the script. "I am a child of a working family, very grassroots, but Meng Xiaojun has learned piano since childhood, is familiar with English, and wears clothes. When the director came to me, I also praised Haikou, and asked me to play anything. Wang Yang (Tong Dawei) can do it, and Cheng Dongqing (Huang Xiaoming) can do it, but I still like Meng Xiaojun after reading the script. I think he is very real. He does not pretend. He always does what he thinks is possible, and always pays for his actions."

    According to Deng Chao, when Chen Kexin wrote the character of Meng Xiaojun, he recalled too many memories of his own past: washing dishes in the United States and being looked down upon by others. Even during filming, Chen Kexin looked at more than 20 restaurants to find a restaurant where Deng Chao could "work" before he was satisfied – the reason is only "not like the one I remembered working in the past." – Such exquisite thinking also touched Deng Chao so much that Chen Kexin even gave Deng Chao a copy of his book "My Road" after finishing, in which he wrote a meaningful sentence to Deng Chao: "Thank you for playing Meng Xiaojun, thank you for acting him, and thank you for expressing my psychological words." "The director wrote at the time that Meng Xiaojun was actually a little annoying, just like me [Chen Kexin], but they would all admit it," Mr. Deng recalled. "So when I created Meng Xiaojun, I said he was a person who would admit himself, and even if he was jealous, he would put these things on the surface and not do things like that."

The madman’s perfect conquest of "The Devil’s Journey" was praised by Wu Junru

    In addition to working hard on the role, Deng Chao also played the nature of a madman in the play, not only crying Huang Xiaoming and Tong Dawei, but also the director repeatedly shed tears for the role of Meng Xiaojun. As the only returnee in the film, Meng Xiaojun was asked by the director to "zero spoken English". Faced with several pages of English lines during filming in New York, Deng Chao admitted that he almost collapsed. In order not to disappoint the director, Deng Chao practiced his English lines day and night, and took the initiative to play and borrow his sight at the scene. From time to time, the staff would applaud him for his excellent performances.

    And Deng Chao’s efforts have also been rewarded, and the returnee who has been struggling to start a business has been recognized. Some viewers believe that Deng Chao supports everyone in the film with a full spiritual strength from beginning to end, and is completely a "leading brother". Even Wu Junru, the wife of the director Chen Kexin, said after watching the film: "The clothes that Chen Kexin liked back then, the glasses he liked, the songs he liked, and even the women he liked, all the feelings were interpreted."

    It is reported that "China Partner" will be released nationwide on May 18, and the Three Musketeers led by Deng Chao will stage a desperate counterattack.

Under high temperatures, residents’ consumption is diverse: takeout is on fire, and entertainment venues are popular

  Xinhua News Agency, Beijing, August 4Topic: Consumer consumption in high summer temperatures

  Xinhua News Agency reporter

  Many places across the country have experienced hot weather above 35 degrees Celsius one after another. In the scorching sun and sweltering heat, people have chosen to look for "coolness". As a result, residents’ living habits have begun to change, and consumer demand has also seen new trends. This summer, takeout has become popular, online shopping has flourished, and entertainment venues that are cool have exploded in popularity… Scenes of fiery scenes have hooked up the consumption patterns of residents under high temperatures.

  Avoid the "hot sun" and we will consume

  At the Huiju shopping mall in Beijing’s South Fifth Ring Road, after 8pm, the crowds are still busy, and some popular restaurants are hard to find. "The mall has sufficient air conditioning, entertainment services are relatively complete, customers are reluctant to cook at home, and traffic counting has increased significantly," said the person in charge of a fast food store.

  At night, the front of the 1,200 snack stalls in Haikou’s 300-meter-long snack street, which has a variety of characteristics from all over the world, is full of people. "It’s too hot during the day, so I only come out at night to make up for my daytime life," said Huang Linlin, 22, who formed a long queue in front of a local time-honored "refreshing" stall.

  On Shuixiangkou Street in Haikou, many snack bars open after 7pm and stay open until 1am or 2am, often "full" at midnight. The person in charge of the Haikou Night Market Association said that the traffic of night markets in July increased by about 15% month-on-month.

  At a barbecue restaurant near Chengdu’s West Third Ring Road, reporters saw that the shop, which can accommodate nearly 100 people, was almost always full from the first table of customers arriving at 5:30 p.m. until nearly 10 p.m. The store’s signature dish, grilled pork belly, sells more than 1,000 skewers a day.

  The owner, Deng Yong, said that the business of the barbecue restaurant is positively related to the temperature. Every year, the business starts to improve in April, increasing month by month, and reaching a peak in August.

  In response to the active situation in the catering, entertainment, and cultural industries after nightfall, relevant departments in Beijing, Shanghai, Tianjin, and other places have successively introduced policies to encourage nighttime consumption, enrich the supply of nighttime catering, culture, art, and tourism products, and innovate management models.

  At the same time that the night market in Neliang is booming, takeaway is also popular, especially "hot" cold dishes and ice products. According to the latest data provided by Meituan, Ele.me and other companies, the number of takeaway orders for cold dishes such as mixed dishes, salads, cold skin, cold noodles, popsicles and ice products has increased significantly week-on-week ratio.

  Beijing Hema Fresh and other new retail companies have started chilling with the help of fast picking and the whole cold chain. "This year, the ice watermelon service was launched for the first time, and customers placed an order directly online and got chilled watermelons." According to the person in charge of Hema, each Hema store is equipped with an ice-cold area. In addition to watermelon, there are also various drinks and beers, which can quickly deliver these summer products to customers.

  "This year, we mainly focus on small melons, generally between 1.5kg and 2.5kg, to meet the needs of a family of three to eat melons." Zhao Ning, the relevant person in charge of Hema Fruit in Beijing, said that the ice watermelon has nearly doubled since its listing.

  Cooling and sunscreen "artifacts" are sought after

  According to Chufu Big Data released by Suning.com, from July 14th to 22nd, the sales volume of sunscreen, sunscreen clothing, UVCUT, parasol, sunglasses and mask anti-sun six-piece sets increased by 421%, 329%, 109%, 223%, 313% and 162% year-on-year. Taobao data shows that from July 18th to 24th, the search volume for the keyword cooling artifact rose by 208%.

  The reporter learned that in Beijing, Shanghai, Haikou and other places, the sales of household appliances are crowded, and merchants have launched various promotional activities such as trade-in. Sales of air conditioners and fans are very popular.

  A salesperson at an electrical appliance store in Haikou told reporters that the most people buy movable air-conditioning fans. Mr. Tu, who purchased air conditioners on site, said: "I just bought two new air conditioners, but due to the large number of people buying air conditioners, the schedule of air-conditioning installers is very full, and the installation of air conditioners will take a few days."

  In Guangzhou, a handheld fan that is easy to carry, USB chargeable, and has a small and cute design has swept the market. In offices, on the road, and on buses, some people can see it everywhere as a heat-relieving device.

  Cuckoo is an internet brand owned by appliance company Midea, which focuses on developing products with an internet mindset. Cuckoo launched a portable handheld fan product at the end of April this year, which is a hit because of its careful design and powerful functions. "The weather is hot this year, and many users have strong demand for outdoor summer products, and the product has been well received by the market after launch," said Han Han, the brand’s product director.

  Cultural tourism thermoelectric cinema becomes a new "summer resort"

  Under the high temperature, "where to go for summer vacation" has become a big problem, and the cinema that provides air-conditioning has become a new generation of "summer resort". The birth of the domestic animation "Nezha’s Devil Child" has attracted groups of audiences to the cinema.

  At a movie theater in Haikou, reporters saw that the chairs in the waiting area for the movie were full. Liu Ping, a citizen, said: "The movie theater has air conditioning and can watch a good show. I just want to sleep in the movie theater."

  Liu Dong, general manager of Haikou Yixin Cinema, said that since the beginning of the summer vacation, from 2 noon to 8 pm is the "prime time" for watching movies. The box office has increased by about 30% compared with usual. The weather is relatively hot, and watching movies has become an important way to entertain during the summer vacation.

  The emergence of new tourist attractions has also given summer tourists a new place to go. The online travel platform Qunar launched the "2019 Summer Beijing Tourism Heat List", which shows that as the fastest growing tourist attraction this year, the Expo ranked fourth in Beijing this summer, after the Forbidden City, the Badaling Great Wall, and the Yuanmingyuan. The average price of homestays in Yanqing area rose by 41% compared with 2018. The report also shows that since the beginning of this year, the number of tourist routes on the same day of Guijie, Olympic Sports Park, and Houhai as scenic spots has increased by 30% compared with previous years, and the number of people watching concerts, listening to cross talk, and watching exhibitions at night has increased significantly compared with the same period last year. (Written by reporter Ji Ning, participated in the writing of reporters Liu Bo, Xu Ru, Zhou Rui, Mao Xin)

The price of the "Coke duo" has risen, and the soda market is surging

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

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Ren Xianqi’s "Qiuxiang" became Einstein, and the instant noodle head became an inventive genius

        "Tang Bohu Dianqiuxiang 2," directed by Li Lizhi and starring Huang Xiaoming, Ren Xianqi, Zhou Libo and others, has been filming for nearly three weeks since its launch in Beijing in November. On the 20th, the film revealed for the first time that Ren Xianqi played the talented "Xu Zhenqing". With an explosive instant noodle-style curly hair, a full beard, and a funny expression, it is a stunning "Eastern Einstein" look. The director Li Lizhi said that his inspiration came from Einstein.

shape

The hairstyle was inspired by Einstein

  The first talent to be exposed not only surprised the reporters who got the stills first, but also made the members of the crew laugh when they first appeared. Li Lizhi had to explain: "Xu Zhenqing’s hairstyle was inspired by Einstein, because his character in the film is an inventor, and the nature of his work is the same as that of the greatest Einstein, so our stylist designed him a modern Einstein-style hairstyle. I also call him’Eastern Einstein ‘myself."

  And for this look, Xiao Qi himself found it very funny. "In fact, the hair is nothing, but this beard gives me the most headache. Zhou Libo can finish the look in 15 minutes, and I can finish it at least two hours earlier than others. Sometimes I can’t help but laugh when I wake up and find myself turned into a large chocolate marshmallow."

  Although the effect is very funny, it is not easy to make the shape, because the wig and beard must be soaked in potions, so contact with the skin will inevitably hurt, but Xiao Qi will not mind at all, which makes the styling director praise his professionalism.

role

An ancient Oriental inventor

  Since the reference to Einstein’s shape, it is naturally because the essence of this character is somewhat similar to Einstein. According to the director, Ren Xianqi plays the genius "Xu Zhenqing", also known as Xu Changgu, who is an ancient Oriental inventor. This person is not only quirky, but also stunned by all kinds of bizarre inventions. In the shape photo exposed this time, Xiao Qi is holding a cross-shaped "tool" made of bamboo and wood, which is one of such "strange inventions". "It is the gadget in his hand that plays a small role in the movie, and all these props will be released in the future." The director also deliberately sold a pass.

Passenger Didi was asked to increase the fare on the way to the taxi, and called the police twice before arriving at the destination

 

 

 

 

 

  consensus

  The driver asked for a fare increase halfway through?

  The passenger and driver both admitted to the incident

  The passenger called the police twice

  The passenger and driver both admitted to the incident

  disagreement

  Slowing down on purpose?

  The driver refused to admit that I couldn’t slow down to a few dozen yards on the highway.

  Threatening passengers?

  The driver explained: "Don’t catch the plane if it’s too big." It means that after the police intervene, it will delay time and affect the plane, not a threat.

  Drive the car in the other direction?

  The driver explained: Thinking that the police would deal with it after calling the police, he planned to park the car in the parking lot without any other ideas

  Double the fare if you don’t stop the trip after arrival?

  The driver does not admit it: he just reported to the Didi platform that there was a problem with the billing, and then the platform changed the fare.

  Ms Hu, of Guanghan, Deyang, is still afraid of a Didi taxi ride a few days ago. On the 27th, she said, she and her mother took a Didi ride from Guanghan to Shuangliu International Airport, but on the way, they were met with a Didi driver who asked for an extra fare. "I didn’t agree to increase the money, and the driver had a bad attitude and told me’don’t catch the plane if it’s too big ‘. After I called the police for the first time, the driver drove in the other direction." Worried that the driver was messing around, Ms Hu said, she pulled the handbrake to force the car to stop and called the police a second time before the Didi driver took her to the airport. But after getting out of the car, the driver did not stop the trip, which caused the fare to double.

  In this regard, Didi driver Master Lin admitted that he had asked for a fare increase on the way, but denied threatening passengers to "don’t catch the plane" and not terminating the trip after arriving at the destination. In response to Ms. Hu’s complaint, the customer service of Didi Chuxing platform said that it will terminate the cooperative relationship with the driver involved and is currently negotiating with passengers to deal with the matter.

  Passenger complaints

  The driver asked for a fare increase on the way, but drove in the other direction after disagreeing

  The driver did not stop the journey after reaching the destination, causing the fare to double

  On the afternoon of the 26th, Ms Hu booked an online taxi from Guanghan to Shuangliu International Airport through Didi Chuxing. On the morning of the 27th, she will fly to Urumqi. After the appointment was successful, Ms. Hu said, Master Lin, who received the order, called and asked her to pay cash. The fare and toll totaled 180 yuan. "Online car-hailing has always been paid online, so I refused the driver’s request [to pay cash], but agreed to pay the toll."

  On the morning of the 27th, after receiving a call from Master Lin, Ms. Hu and her mother got on the bus at the agreed location and set off. According to the call records, Ms. Hu said, she and her mother got on the bus between 7:20 and 7:30 and set off from Guanghan. "After getting on the bus, the driver asked me to give cash, and on the road, he made many reasons for me to pay cash, but I didn’t agree."

  When driving to the Chengdu Ring Expressway, Ms. Hu’s mobile phone showed that the fare was more than 80 yuan. "At that time, he asked me how much it was displayed on my mobile phone, and then he said that there was a problem with the software billing, so he couldn’t run at a loss, and asked me to increase the fare by 100 yuan." Ms. Hu said that she did not agree to the driver’s request, and then the driver began to slow down. "I could run about 100 yards at the beginning of the journey, and only 60 yards after the deceleration. But there were more cars, so I didn’t say anything. But then the driver was slower, and I saw that the dashboard showed that it was only 40 yards."

  Ms. Hu said she objected to her driver, who ignored her concerns about missing her flight and the unsafety of traveling so slowly on the highway. "It took about 10 minutes to drive at 60 and 40 yards an hour, and I can’t remember the exact time."

  "As soon as the car was off the highway, the driver parked the car on the side of the road and asked me to increase the price by 100 yuan again." Ms. Hu said that after arguing with Master Lin, the other party still asked her to increase the price. There was no one around at the time, so she had to choose to call the police. At 8:25, she made the first call to the police. "After I hung up, the driver had a bad attitude and said to me, ‘Don’t catch the plane if it’s too big,’ and he wouldn’t pay for the plane ticket."

  After calling the police for the first time, the driver restarted the vehicle and set off. "But the driver didn’t drive in the direction of the airport, but went to another road." At that time, Ms. Hu said, she couldn’t open the door and window of the car, and she, who was not familiar with Master Lin, was worried that the other party would mess around. After the car drove a few dozen meters, she sat in the back row with her mother and pulled the handbrake of the vehicle to force the car to stop.

  In desperation, at 8:28, she chose to call the police again. After that, the driver agreed to take her to the airport. "When we arrived at the airport, the police called and I said it had arrived safely." After arriving, Ms. Hu said, she also paid Master Lin 32 yuan in cash for the toll.

  But Ms Hu said she thought it was over, but then she found out that the driver did not stop the trip when he reached the end, which caused the fare to double. "I got off at 8:31, and the screenshot showed that the fare was 103.6 yuan. But after I changed my boarding pass, I found that the vehicle in the software was still running and did not end the trip. The driver did not end the trip until the fare reached 207.7 yuan." To this end, Ms Hu said, she reported to the Didi Chuxing platform that Master Lin asked for a fare increase halfway through and did not end the trip after arriving at the station.

  The driver responded

  It was indeed requested to increase the fare due to abnormal billing, but it did not threaten passengers

  The trip will be terminated after arriving at the station, but the billing problem will be reported to the platform.

  On the afternoon of the 29th, a reporter from Chengdu Business Daily contacted Master Lin, a ride-hailing driver on Didi Network, according to the phone number provided by Ms. Hu.

  Mr. Lin confirmed that he did ask Ms Hu to pay cash after receiving the order, and also asked Ms Hu to increase the price halfway through. "After deducting more than 20% of the platform fee, the fuel fee was not enough, so I asked her to give cash." Mr. Lin said that he did ask Ms Hu to increase the price halfway through because he found an abnormality in the billing of the Didi Chuxing platform. "It is almost 70 kilometers from Guanghan to the airport. How can you run out of 100 yuan? Normally, it costs more than 170 yuan. So I asked her to increase the price by 100 yuan, which includes more than 30 yuan in tolls.

  "She did call the police twice, but I didn’t threaten her," Mr. Lin said. He told Ms. Hu "don’t catch the plane if it’s too big," meaning that the police intervention will delay time and affect Ms. Hu’s flight. Before the second call, he drove in the other direction, just in the direction of the parking lot on the left. "I thought that the police would definitely come to deal with it after calling the police, so I planned to park the car in the parking lot, and I had no other ideas."

  Mr. Lin denied Ms. Hu’s claim that the highway was traveling at 40 kilometers per hour. "It’s all people who drive. It’s not safe to drive so slowly on the highway. It’s impossible for me to slow down to dozens of yards."

  Mr. Lin also confirmed that when he arrived at his destination, the platform showed that the fare was 103.6 yuan. He said that after Ms. Hu got off the bus, he clicked to terminate the trip, not the trip that Ms. Hu said was not terminated after arriving at the station. "There was a problem with the metering on the Didi platform. I called to report on the return journey, and then the platform changed the fare." Mr. Lin said.

  Didi statement

  Due to the driver’s request for a fare increase, the partnership will be terminated

  The problem reported by passengers is being negotiated and needs to be verified by technicians.

  Ms Hu said that through this incident, she expressed doubts about the review and control of Didi Chuxing’s platform. For this reason, she has asked the platform for a public apology from Didi and Master Lin.

  "After I complained, Didi [Chuxing] said it had terminated the cooperation with Master Lin. It also offered to give me a free ticket and give me a voucher." Ms Hu said she did not agree to the solution proposed by Didi, which she wanted to apologise publicly.

  On the afternoon of the 29th, a reporter from Chengdu Business Daily contacted Didi Chuxing’s service platform by phone. The platform’s customer service staff said that the company would terminate the cooperative relationship with the driver involved because the driver violated the platform regulations and required passengers to increase the price. For passengers, the company is negotiating to deal with the matter.

  After the customer service staff inquired, the platform records showed that the fare for Ms. Hu to take the express train was 174.7 yuan. Regarding the fare reported by Ms. Hu, which was only 103.6 yuan, and the driver’s trip was not terminated, resulting in the doubling of the fare, the customer service staff said that this required further verification by technicians.

  In response to Hu’s request for a public apology from Didi, the customer service staff said they could only forward the request to the company’s specific handling staff. The Chengdu Business Daily reporter proposed to contact the staff of Didi’s company to handle the matter, but the customer service staff said that they did not have a phone number, but they could forward the reporter’s interview request to the relevant staff, and the relevant staff would reply within four hours. However, as of the time of press time, no relevant reply has been received.

  Chengdu Business Daily reporters, Yao Yongzhong, Wang Mingping

Meituan Releases the First "Polaris Medical and Aesthetic Institutions List" to Help Improve the Quality and Efficiency of the Service Retail Industry

The medical beauty industry is entering a new stage of professional development. On August 25, Meituan officially released the 2023 "Polaris Medical Beauty Institutions List" in Chengdu, covering 6 cities in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Hangzhou for the first time. A total of 45 professional medical beauty institutions were selected.

As the first institutional list based on user word-of-mouth evaluation and medical professional strength, Meituan Polaris aims to create a new standard for medical beauty selection stores, provide consumers with a safe and attentive guide to a better life, and help the high-quality development of service retail with digitalization. It is understood that this is the first practice of Meituan’s "dual-track evaluation system" on the institutional side.

Deeply cultivate the medical beauty industry and advocate the selection criteria for medical beauty stores

Since exploring the medical beauty industry in 2017, Meituan has been deeply involved in the field of medical beauty for more than 6 years, continuously linking the upper, middle and lower reaches of the medical beauty industry through digital technology, innovating service models, optimizing service experience, and promoting the development of the industry towards standardization, chain, and branding.

As the medical beauty industry matures, consumers’ professionalism continues to improve, placing higher demands on medical services. "Compared with the price, the safety and professionalism of the institution are the most concerned points in my daily choice." Ms. Wang, from Chengdu, has made projects such as water and light hydration and photon skin rejuvenation as new options for daily care.

Meituan’s latest research data shows that "safety" is the most concerned point for more than 50% of consumers who have not yet experienced medical aesthetic services, and more than 70% of consumers make independent decisions based on medical aesthetic knowledge. More and more consumers will actively recommend planting grass to people around them because of the professionalism they feel when they go to the store.

To this end, Meituan Medical Beauty upgraded its store selection evaluation system and launched the Polaris Medical Beauty Organization List. The first Meituan Polaris List covers Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Hangzhou. Among the 45 institutions on the list, including 27 comprehensive strength-based, 9 doctor-entrepreneurial, 6 service experience-based and other types of stores, presenting a new look of a diverse medical beauty market to meet consumers’ more refined and specialized store selection needs.

In order to select these high-quality medical beauty institutions, on the basis of a large number of real user evaluations on the platform, Meituan Polaris list introduces medical professional ability evaluation, and joins industry authoritative experts and senior medical beauty consumers to create a new standard for the evaluation of medical beauty institutions with dual attributes of consumption and medical care. Meituan Polaris list covers five dimensions: qualification level, doctor strength, service experience, environmental atmosphere, and user reputation, of which the two dimensions of qualification level and doctor strength are the most critical.

▲ 2023 Meituan "Polaris Medical Beauty Institutions List" was officially released in Chengdu. Photography: Wang Ming▲ 2023 Meituan "Polaris Medical Beauty Institutions List" was officially released in Chengdu. Photography: Wang Ming

Meituan medical beauty industry leader Liu Rong said that in order to consolidate medical professionalism, the list has established a "medical professional jury" to evaluate and score the medical professional capabilities and service experience of institutions. Combined with the anonymous survey of medical beauty consumers and the double verification of platform word-of-mouth data, many medical safety details hidden under the "iceberg" are included in the selection points. It is understood that Meituan Polaris has more than 140 evaluation dimensions and conducts all-round assessments of institutions.

Professor Cao Yilin, director of the National Tissue Engineering Center, said: "Today’s beauty seekers, after planting grass online, often need to go to three offline institutions before they dare to make consumption decisions with confidence. Standardization of medical and aesthetic services is imperative. The release of the Meituan Polaris medical and aesthetic institution list will help consumers know good institutions, find good institutions, and play the leading force of’Polaris’."

Developing a professional "dual-track evaluation system" to promote new development in the industry

Since the beginning of this year, the online service industry has maintained 80% growth, the supply of the service market has accelerated recovery, and service consumption in health and other fields has continued to pick up. In August, the National Bureau of Statistics released retail sales data for the first time. From January to July, our country’s service retail sales increased by 20.3% year-on-year.

As an important part of consumer healthcare, the medical beauty market has strong endogenous momentum. According to the "2023 Annual Insights Report on China’s Medical Beauty Industry" released by Deloitte, China’s medical beauty market is expected to achieve a 20% growth rate in consumption in 2023, and the market is expected to maintain a compound annual growth rate of about 15% in the next four years. As the medical beauty industry develops towards standardization and refinement, professional capabilities have become the second curve driving institutional growth, and the establishment of a professional-centered medical beauty consumption decision-making system has increasingly become an industry consensus.

"Medical services have a professional cognitive threshold, and Meituan Medical Beauty has always been in awe, doing a good job of’translators’ and’converters’ between consumers and professional services, helping consumers understand institutions and services simply and conveniently, while also providing differentiated value increments for institutions," Liu Rong said. 

The release of Meituan’s North Star list is an important part of the construction of the medical beauty professional system. According to Liu Rong, medical beauty consumers usually encounter two types of information gaps, which are caused by opaque information and high industry awareness thresholds. In the first stage of medical beauty professional capacity building, the platform is committed to using digitalization to solve the problems of medical beauty information transparency and service standardization, and ensure consumers’ deterministic experience. Meituan data shows that after standardized transformation of medical beauty services, online orders can increase by 25% compared with before the transformation.

After entering a new stage of development, Meituan Medical Beauty uses digitalization to fill the "professional gap" faced by consumers. On the one hand, through the dual-track evaluation system and list, more "treasure stores" have digital business cards; on the other hand, adhere to popular science, Meituan’s "lightning rod" content products are consulted by more than 80,000 people every day. According to insiders, Meituan will also release a list of professional doctors to build a full-link service from store selection to doctor selection.

Meituan Medical Beauty’s in-depth exploration of the "digital + professional" integration model is expected to further promote the standardization and standardization of the industry. At the press conference, Wuhou District and Meituan Medical Beauty signed a strategic cooperation agreement. The two sides will jointly promote the construction of a strong chain in Chengdu’s medical beauty industry and help Chengdu’s "medical beauty capital" to speed up the construction.

▲ At the event site, Wuhou District, Chengdu signed a strategic cooperation agreement with Meituan Medical Beauty. Photography: Wang Ming▲ At the event site, Wuhou District, Chengdu signed a strategic cooperation agreement with Meituan Medical Beauty. Photography: Wang Ming

"Service retail is the track of Changpo thick snow. Meituan will continue to deepen the medical value of medical beauty services, use digitalization to help professionalization, and use specialization to feed long-term operation of institutions, so that more consumers can see’starlight ‘, and let more high-quality institutions become’starlight’. Together with the majority of merchants, we will improve the online rate and standardization level of the industry, and help the high-quality development of the service retail industry." Li Xiaohui, head of Meituan’s beauty and medical business, said.

Liu Yuxin, a player of "China Star Jump", exposed Shui Yang’s photo to be smart and charming.

刘雨欣水漾写真


  Recently, Liu Yuxin, a movie star, took part in Zhejiang Satellite TV’s "China Star Jump" and became the focus. His spirit of bravely going forward and challenging himself was recognized by many people. The newly exposed photos of Shui Yang in summer have also become the focus of media and the public. In the photos, Liu Yuxin is like a beautiful mermaid, smart and charming.


  It is reported that Liu Yuxin, the inspirational goddess, was called the "King of Beating" because she took the most shots in the process of participating in "China Star Jump", and suffered many injuries and hardships in behind-the-scenes training. And repeatedly injured: the continuous jump with super strength of 10 caused stomach cramps and vomiting on the spot; Training injury, triggering the old waist; Encountered an unexpected remake and was fished ashore in syncope water; Rib pat injury was admitted to the hospital, the director begged to stop training and was rejected. But in the face of adversity, she did not retreat, but like a heroic goddess of war, the more injured she became, the stronger she became. In this regard, Liu Yuxin said: I really enjoy this process of striving for the goal, and I hope more people can know the real Liu Yuxin, an upward and constantly challenging Liu Yuxin. And Liu Qingnian claimed to be constantly self-motivated.

Hu Ge Guilun Magnesium Show Wuhan Dialect "The Wild Goose Lake" will be released in August

1905 movie network news Diao Yinan, the director of The Wild Goose Lake, attended an event in Shanghai with Hu Ge, Gui Lunmei and Qi Dao. The three actors dubbed the classic animation clips in Wuhan dialect, which not only brought unexpected joy, but also revealed the important information that the film will be released in August. The director Diao Yinan also agreed with the audience to meet on a Friday in August: "This summer, I can’t escape your eyes, I hope you come to the cinema to party."


"Southern Station" was selected as the most anticipated movie, and Hu Ge made three consecutive movies on the spot

As director Diao Yinan’s subsequent return masterpiece, the movie "The Wild Goose Lake" has received much attention and anticipation since it started filming. During the movie night event, the movie won the honor of "The Most Anticipated Film Recommended by Big V".

Hu Ge, who is self-deprecating as a "newcomer to the screen", won the award of "the most attention-grabbing screen figure". Regarding the transition from the small screen to the big screen, he said that "every great result has a brave beginning, and I want to challenge myself." Then, at the request of the host, Hu Ge also played a funny three-shot series, vividly interpreting the proud face of the pet cat after not returning home for three months of filming, Pepper’s star eyes when he appeared in front of Pepper, and the efforts of being circled every time his friends got married. The usual unscrupulous selfie style continued on the stage, which won bursts of applause and laughter on the spot.


Hu Ge turned into a sloth and Gui Lunmei spoke Wuhan and met for a "party" in August

The creators not only had two awards in hand, but also contributed a surprising dialect dubbing on the scene. Since the movie "The Wild Goose Lake" was filmed in Wuhan, director Diao Yinan asked Hu Ge, Gui Lunmei, Liao Fan, Wan Qian, Qi Dao and other starring actors to perform in Wuhan dialect. At the event, Hu Ge, Gui Lunmei, and Qi Dao showcased the results of hard learning Wuhan dialect, contributed their voices to the classic clips of the animated movie, and interpreted a design plot for buying tickets for "The Wild Goose Lake" movie.


Hu Ge incarnated as a sloth, which is very contrasting and cute compared to the usual male god image. His slow speech speed is almost desperate to the audience, and almost every frame is the rhythm of an emoji pack. Judy the rabbit of Gui Lunmei is also vivid and cute, turning the audience. The strange fox Nick threw an unexpected hilarious stick at the critical moment of the conversation. Their accurate dubbing rhythm and skilled Wuhan dialect surprised many netizens and thought that they had reached the "tenth level of Wuhan dialect".

The dubbing made director Diao Yinan sigh that "it seems like he has returned to the shooting scene". When it comes to filming in Wuhan dialect, he said that although some audiences may not understand it, the down-to-earth dialect helps to restore the real situation, and the actors’ performances are also excellent. "Good content can break the barrier of language." At the end of the dubbing segment, Hu Ge also used the mouth of a sloth to reveal that the movie "The Wild Goose Lake" will be released in August this year.

Dark Blue G318 Car Market "Traveler"

The design of the deep blue G318 is very original, and it is obviously different from other square box models. The G318 has a length of more than 5 meters, air suspension, and a deep blue super range extension system, with a fuel consumption of 6.7L and a comprehensive battery life of more than 1000 kilometers.

The large space, empty suspension, and range extension system are quite similar to the ideal L-series model, but this similarity is limited to the driving experience in the city. The G318 does not have the ideal refrigerator or color TV, but expands its off-road capabilities. It is equipped with a four-wheel drive system with dual motors in full working conditions, and is equipped with a central stepless differential lock and a magnetic mechanical differential lock. Although it does not have a girder, it has 45000Nm/deg torsional stiffness, which allows it to easily handle some ordinary off-road road conditions.

In addition to having stronger off-road capabilities than city SUVs, the greater advantage of the Deep Blue G318 is reflected in providing consumers with a wealth of travel scenarios. In urban life, it can provide good driving comfort. In camping life, it provides functions such as one-click leveling of the chassis, 6 kW external discharge power, and the original factory’s own camping lights. In addition, the G318 also comes with a 1.6T traction qualification, which can tow bicycles, kayaks, motorcycles, RVs, etc., creating more colors for travel life.

Andy Lau’s movie with zero pay, the finale!

A movie released six years ago recently had a real-life finale.

[Lost orphan]The prototype character of Guo Gangtang, with the help of the public security organs, was finally found24 yearsThe son.

In the past 24 years, he has cycled more than 500,000 kilometers on the road, traveled to dozens of provinces, and scrapped 10 motorcycles, never giving up.

Just as the old Lei played by Andy Lau in the movie said,"Only on the road do I feel like a father."

When the film was released in 2015, Guo Gangtang booked the venue and sat in front of the cinema, crying.

Now, the father received the most fulfilling reply from fate:

The son, who was only two years old when he was lost, grew up safely and healthily, and received a good education.

The reunion of Guo Gangtang’s family of three benefited from the efforts of the public security organs to combat trafficking, and was also related to the social influence of the film "Lost Orphan".

Director Han Sanyuan highly restored Guo Gangtang’s experience of finding children, which aroused widespread concern in the society about anti-trafficking.

Whether it is reminding "parents to take good care of their children" or influencing "human traffickers to commit one less crime", it is worth it.

As a mass medium, film itself has the ability to "intervene in reality and change reality".

It’s short film season.Screening units launched this monthUniversal Film Festival FeaturedAmong them, there are many realistic films such as [Lost Orphan].

They focus on reality, examine reality, reflect reality, and it would be great if they could use images to promote the solution of social problems.

The short film "Reenactment" is well-conceived and reflects another reality with reality.

In one murder case, the female victim was stuffed into a suitcase and transported to the wild.

There, she was muzzled, beaten, raped, and finally sunk in a pond.

The police took the alleged offender to the scene and asked him to recount the crime to the puppet.

The alleged offender calmly explained every step of the crime to the camera of the law enforcement recorder, as if it had nothing to do with him.

There was only one female police officer present, who was occasionally targeted by others.

And by that deadly pond, the policewoman heard the most terrifying words.

The director, Laurinas Barreza, uses the most restrained cinematic vocabulary and tells the story directly, but the situation of the policewoman is like a small pebble accidentally drilled into her shoes, which makes people feel uncomfortable and can’t get rid of it.

The film was shortlisted for the short film competition at the 70th Berlin International Film Festival, and also won two awards for Best Short Drama at the Palm Springs International Short Film Festival and Best International Short at the Guanajuato International Film Festival.

The Berlin International Film Festival has long focused on political and social reality films, and the shortlist for "Reenactment" has proved its ability to restore real-world issues.

The director’s first short film, "Poolside", was also a reality film and was shortlisted for the Horizon section of the Venice Film Festival in 2017

It is also a female reality theme, and female directors handle it differently.

The short film "Cornfields" takes place in a turbulent and dangerous India for women.

There was a "black bus case" that the world will never forget.

The protagonist of "Cornfield" is a mother of two children, young and beautiful.

From time to time, male gazes descended on her, such as strangers smoking in abandoned buildings and shepherds looking malicious on the ridges.

Her husband is lazy and has a temper and never takes her seriously.

The entire family’s livelihood depended on her alone, including the corn field that was only missing their harvest.

When her husband angrily asked her when she was going to harvest, she would reply, "Not yet."

Surprisingly, the cornfield turned out to be her last remaining plot.

Indian version"Jiu’er"He embarked on a different path from Jiu’er in [Red Sorghum].

There are not many dialogues in the short films, but they are all very concise and vivid, and they hit the nail on the head.

Close-up shots contain multiple metaphors, adding to the film’s finesse and suspense.

The film won the Best International Short Film at the Toronto International Film Festival and the Leeds International Film Festival Louis Prince Special Mention Award, both of which are known for their eclecticism and the discovery of new directors.

It has also been shortlisted for the Sundance Film Festival, the London Film Festival, and the Telluride Film Festival, which support independent films and awards season hits.

"Unexpected Out of Control" is as small as big as "Cornfield", fixing the camera on the street with the most human fireworks.

The first three minutes are full of voiceovers, street lights are on at night, and people sit in front of stalls eating and chatting.

However, not everyone is fortunate enough to enjoy ordinary human fireworks.

The fixed camera slowly focuses on three middle-aged men who have no worries about life. They rub and collide with various little people on the street, and a series of highly dramatic short stories take place.

The cruel reality is far beyond the fixed lens, and through side description and auxiliary narrative, the folded real world is unfolded, leaving the audience to feel it for themselves.

The short film won the 51st in one fell swoopCannes International Film FestivalDirector’s biweekly short film Eli Award,"Director’s Fortnight"The unit is the purest, most innovative and exploratory unit in Cannes, with a particular preference for dexterous and innovative short films like "Unexpected Out of Control".

At the same time, the short film has also been shortlisted for the Locarno International Film Festival, the Busan International Film Festival, and the Clermont-Ferrand International Short Film Festival, a number of internationally influential film festivals.

Among them, the Clermont-Ferrand International Short Film Festival includes"Short Film Cannes"It is said that the gold content is evident.

Some short films focus on real-world issues that have been around for a long time and are becoming more and more serious, such as "Skin Color".

Blacks and whites are opposing groups simply because of their skin color.

The white group in the short film is centered on Jeff, a violent and defiant father.

He has an unconditional dislike for black people, and even interprets black people’s kind smiles at their sons as provocative.

Therefore, he called his white friends and punched and kicked him in front of his black son and wife.

After hitting the black man, he poured milky milk on the black man’s face.

As for the black community, they had suffered an inexplicable insult. Of course, they could not let it go.

This is a wonderfulrevengeStory.

There were gunshots, gasps, screams in the night, and an unexpected subversion at the end.

The narrative rhythm of the short film is relaxed and the structure is neat, and it won the 91st sessionOscar GoldLike Award for BestLive Action ShortIt is an authoritative determination of the quality of short films.

Director Guy Natifer later adapted the short film into a feature film, which had its world premiere at the Toronto International Film Festival and won the Fabissey International Film Critics Award.

The practical issues discussed in the short film "The Gift" are still intense in 2021.

In May, the conflict between Palestine and Israel escalated, with nearly 1,750 rockets reported by the Israeli military alone.

"The Gift" takes a more concrete perspective, showing us how a family living on the Palestinian border lives.

Palestinian supplies are in short supply, and every time the family purchases daily necessities, they have to cross the layers of questioning at border checkpoints and go to another city.

This day was the couple’s wedding anniversary, and the lovely daughter made a list and went shopping with her father.

But the soldiers on duty were unruly and unreasonable, so they detained their father for a while before releasing him.

The daughter is anxiously waiting for her father

The father and daughter also had a large refrigerator on their shopping list that day. It was a gift for their mother.

The journey home was destined to be difficult.

The mood of the whole film is like a spring that is stretched to the extreme, just a little bit, and it completely collapses.

The director waddles along like a tightrope walker, probing until the film’s final climax.

The film receivedBAFTA AwardsBest British Live Action Short Film, Brooklyn Film Festival Audience Choice Award, and"Short Film Cannes"Clermont-Ferrand International Short Film Festival Audience’s Choice Award, also nominated for Best Live Action Short Film at the 93rd Academy Awards.

The British Academy Film Awards, known as the "British Oscars", are awarded to countries around the world.

The double Oscars affirm the quality of the film.

And many audience choice awards also demonstrate that the social reality reflected in the short film has aroused deep resonance in the hearts of the audience.

In addition to the aforementioned short video,Universal Film Festival FeaturedOther short films in the unit also come from world-renowned film festivals such as the Venice International Film Festival, the Cannes International Film Festival, the Berlin International Film Festival, and the Clermont-Ferrand Short Film Festival in France.

The best award-winning short films from all over the world can be found here.

What are you waiting for, download it now.Now Movie APPLet’s see reality in the movie.

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Universal Film Festival FeaturedMore good film introductions in the unit, so stay tuned.

Click here to learn about other short films in this unit → The girl who dances dirty is my rebellious initiation

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