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Do you have any plans to change an AI mobile phone in 2024? Maybe many people still don’t understand, what is called AI mobile phone and what it can do.

At present, major brands in the market, including OPPO, vivo, Meizu, etc., have begun to push AI mobile phones wildly, and their main functions include AIGC elimination.(A retouching function), AI call summary(Key Points of Generating Call Records with One Click)Wait. But don’t worry, the AI snacks pushed by Muji are alive and well, so it’s not too late to buy them later.

Our view is:You don’t have to buy a concept, but you need to see if there is a "truly subversive AI application you need" in your mobile phone.Just don’t buy another Mito phone.

First, the store visited the AI ? ? mobile phone

Beijing East Fourth Ring Road, Huawei, OPPO, vivo and other brand mobile phone stores are lined up. For AI mobile phones, OPPO and vivo should be considered to run faster.

At the OPPO counter, OPPOFind x7 UItra, which was launched in January this year, focuses on the concept of AI mobile phone. What attracts me most are these two functions.

One is the elimination of AIGC. Many people have an annoyance when taking photos in online celebrity scenic spots, that is, "random passers-by". The AIGC elimination function is to identify and eliminate people, objects, etc., and then the AI model that comes with the mobile phone can generate other filling pictures, saving time and effort.

Figure | AIGC elimination demonstrated at OPPO official website

The other is the AI call summary. Presumably, busy modern people have a "common fault". When they hang up a sudden phone call, they completely forget what they just said.

The main function of this function is to intelligently identify the content of the call and generate a summary of key information, so you don’t have to go back and ask and scold repeatedly.

Figure | AI call summary demonstrated on OPPO official website

As for other AI functions, including intelligent generation of pictures, dialogue with smart cloth, intelligent generation of ID photos, etc., it is somewhat similar to Baidu’s Wenxinyige, Siri and Ali’s wonderful duck camera, and the new ideas are not enough for me.

In Taobao’s OPPO flagship store, its AI mobile phone sales currently exceed 10,000+,and the price ranges from 3,999 yuan to 4,999 yuan. In JD.COM, the sales volume of this model is 20,000+.

Compared with OPPO, vivo’s AI mobile phone was launched earlier. Last year, two models, vivo X100 and vivoX100 Pro, were released. Its AI function entrance is mainly based on the small V assistant and jovi voice developed by the big blue heart model. Through this assistant, AI subtitles, screen reading, global translation, listening to songs and recognizing songs can be realized.

One of the functions that impressed me deeply is that in addition to the traditional "voice assistant" function, the small V assistant dialog box has added a creative function-in fact, it is similar to Baidu’s literary mind. As long as you enter a paragraph of text, it can make pictures. It can also take photos in real time and generate photos of various styles. It is said that this creative function can generate documents, PPT and mind maps after upgrading in the future.

Figure | Creation function of Xiao V assistant

The pricing of Vivo X100 and Pro models also ranges from 3,899 yuan to 5,999 yuan. It may have been sold earlier, with X100 selling over 30,000+on Taobao platform and 100,000+on X100 Pro platform.

As for Huawei, the industry believes that Huawei P70 will be the most concerned AI mobile phone in 2024. But according to the latest news, it may be postponed until April.

Seeing that many brands push AI cameras, other consumers in the store with me asked a question: AI mobile phones can generate registration photos, "Is it good, but will the relevant systems recognize the photos generated by AI?"

This little problem has no solution for the time being, but it also brings you a thought:A series of pictures and documents generated by AI also face a series of frictions and adjustments from society, law and ethics.In order to coexist well.

For example, many recent incidents of resurrecting the dead with AI have not been approved and authorized by their families, and curiosity has caused secondary injuries. These AI functions on mobile phones are the same, and they need a lot of discussion from the whole society.

Second, under the AI ? ? mobile phone, some people poured cold water on it.

AI mobile phones are actually not new. They were briefly popular between 2017 and 2018. At that time, manufacturers focused on AI chips, which could run pictures, speech recognition, AI photography and other applications.

HONOR, in that year, launched Glory View 10, with the slogan "Your first AI mobile phone". Now you can also find AI mobile phone articles published in 2018 with titles such as "Counting Huawei’s five AI mobile phones" and "Five AI mobile phones carefully built by Huawei".

However, although manufacturers were excited at that time, consumers seemed to be very calm. The reason was summarized as the lack of epoch-making subversive applications, and the AI concept did not save the global mobile phone from entering the stock market at that time.

In the blink of an eye, six years later, in the second half of last year, AI mobile phones began to move again, this time thanks to the hot generative AI.

In addition to the founders such as Baidu and Ali, mobile phone manufacturers have also refined AI and successively released large models for mobile terminals.

Such as Xiaomi’s MiLM, OPPO’s Andean model, vivo’s blue heart model, Meizu’s Aicy AI, glory’s magic model, Samsung’s Gaussian model, and terminal products equipped with large models.

This year, it seems natural, or it is the industry’s usual "grab the commanding heights". Some mobile phone manufacturers began to call their own mobile phones equipped with large model capabilities "AI mobile phones".

On the occasion of the Lunar New Year in 2024, Liu Zuohu, senior vice president and chief product officer of OPPO, appeared in a promotional video, announcing that "OPPO officially entered the era of AI mobile phones."

Vivo mobile phone also announced that vivo S18 series is "the first batch of AI big model mobile phones in the world", claiming that the self-developed Blue Heart big model has covered its 25 models, and more than 20 million users have experienced the big model function of vivo.

The most radical is Meizu. Before the end of the first month, Meizu suddenly announced that it would stop making "traditional mobile phones", All in AI. The newly released Meizu PRO 21, Meizu officially no longer calls it a mobile phone, but an "open AI terminal".

The drama of AI mobile phone is not only sung by domestic manufacturers.

Samsung also announced its entry into the "new era of mobile AI" with a new generation of Galaxy S24 mobile phones.（New Era of Mobile AI）.

Recently, Apple, which has always been cautious, also "abandoned the car to protect AI", disbanded the car-making team that was established for ten years, and instead increased the development of generative AI.

According to many sources, Apple will promote AI capabilities as the focus of the iPhone 16 series. On March 15th, Apple officially announced a series of multi-modal large language models with 30 billion parameters.

Behind the active push of many manufacturers is actually the sense of crisis of mobile phone manufacturers.In doing business, it is important to seize the commanding heights and the right to speak in advance. In 2024, it has become the "first year of AI mobile phone" in the eyes of various manufacturers.

Chen Mingyong, founder and CEO of OPPO, released an internal letter with the theme of "Opening a new era of AI mobile phones" on the first day of the new year on February 18th this year.

Then, Liu Zuohu sounded the alarm for his peers: "In 2024, if smartphone manufacturers don’t lay out large models, there will be no play, which will definitely affect market competitiveness."

Figure | Liu Zuohu’s answer to "Is AI mobile phone a gimmick or a future"

Zhao Ming, CEO of HONOR, said even more seriously that it is too late to be All in AI now: "You will be all in AI this year … The gap will get bigger and bigger."

It seems that the sun is shining, but there are also many boos in the industry.

Lu Weibing, president of Xiaomi Group, bluntly said that "AI mobile phone is a gimmick". For friends who speculate on AI mobile phones, it is inevitable that some people say that AI is a ubiquitous ability. When you can’t feel AI, it is the greatest value of AI. Talking about AI every day shows that there is no AI ability.

Zhao Ming, CEO of Glory, also believes that most friends only tinker with some AI applications, and some slogans such as All in AI are just marketing. Of course, this does not prevent him from thinking that HONOR loaded with MagicOS 8.0 can be defined as a "real AI mobile phone".

Third, how sexy the concept of AI mobile phone is, how skinny the reality is.

Generative AI is indeed becoming the future development direction, so let’s not go against the trend and anti-science. But is the era of AI mobile phones really coming?

Here, let’s return to our original heart and explore what an AI mobile phone is.

The application of AI function modules in mobile phones is nothing new. Many functions in your mobile phone, such as voice assistant, voice recognition, multilingual translation and facial recognition, all use AI. But obviously such a mobile phone is not worthy of being called an "AI mobile phone".

At Gartner, a technology consulting firm（Gartner）In the definition of "AI mobile phone"（GenAIsmartphones）Have the software and hardware that can seamlessly integrate and effectively execute the related functions and applications of generative AI. AI mobile phone can run a basic big model that can generate new content, strategies, designs and methods locally. "

That is to say,In industry cognition, AI mobile phones should be able to run the basic big model locally-the end side.（on-device）Big model.The end-side large model is completely loaded in the mobile phone, and it can be used even in flight mode without connecting to the cloud. The advantages are high speed, low power consumption and low cost, but the disadvantages are also fatal-performance is reduced.

In other words, people are at the machine, and the machine is at the end. The big model is there, and it is on call.

At present, mobile phone manufacturers such as vivo, Samsung, OPPO and Glory have built-in end-to-end models in their mobile phones.

OPPO has a large Andean model with 7 billion parameters at the end; Glory also added a self-developed magic model with 7 billion parameters to MagicOS 8.0 operating system, and vivo also had a blue heart model with 7 billion parameters. Samsung’s Galaxy S24 series also added an end-side model Galaxy AI.

The end-to-end large-scale arms race is in full swing. In the public relations drafts of various companies, their functions are undoubtedly leading and epoch-making. But how sexy the AI mobile phone in the public relations draft is, how skinny the AI mobile phone in reality is.

At present, the main AI functions of the "AI mobile phone" on the market are nothing more than generating graphics and text, intelligent search, picture editing, real-time translation, voice transcription, auxiliary chat, voice assistant and so on. The key point is that these functions can be completed by downloading third-party Apps from the app store without the built-in big model, and the effect is even better than the system itself.

PCHome evaluated mobile phones with large model functions on the access side, such as Meizu 21 PRO, OPPO Find X7 Ultra, vivo X100 Pro, and frequently overturned when trying related functions.

For example, ask Aicy voice assistant of Meizu mobile phone "When will Meizu mobile phone support AI", and it only answers the current date;

Let the small cloth assistant of OPPO mobile phone draw "to divert the tiger away from the mountain", it can only draw a tiger. The image generation function of vivo X100 Pro is single in style and uneven in quality, which is not as good as the free AI image generation tool on the market.

In the cross review of another AI mobile phone, the image editing function promoted by an AI mobile phone can’t compliment the effect of removing redundant characters with one click, and the afterimage is very obvious. What’s more, for most users, this function may not even be as practical as the one-click beauty of Meitu Xiu Xiu or Tik Tok Filter.

To sum up, even the standard basic skills of large models on the market are not up to standard, not to mention the higher-level AI functions mentioned in the publicity.

This can’t help but remind people of the Mito mobile phone that came out in 2013. Although it is not the same species as AI mobile phone, its main function can be realized by downloading a Mito Xiu Xiu. Why buy a new mobile phone?

Remembered that sentence, "the business ability is not enough, and it is easy to be optimized in the workplace."

Fourth, the AI ? ? mobile phone must be in the sky, and there are three mountains.

As a family, the current mobile phone is still far away from the real AI mobile phone era. In order to climb the top of AI, the mobile phone industry still needs to cross three mountains-innovation is not subversive, hardware is not up to standard, and the audience can’t buy it, so it is possible to enter the era of AI mobile phones.

First of all, is there any subversive innovation in the first mountain? Subversive innovation means drastic changes in product forms and user habits.

In the field of personal computers, from the command line interface to the graphical interface, the way people use computers has changed from typing codes on the keyboard to controlling the interface at will with the mouse. In the field of mobile phones, functional machines have been transformed into smart phones, and the way people use mobile phones has changed from keyboards to touch screens.

In the era of AI mobile phones, at least there must be similar revolutionary innovations.

For example, from a graphical user interface（GUI）Become a natural language user interface（NLUI）People use dialogue to control their mobile phones; Or, the generative AI completely breaks the barrier between the mobile App and various functions. Or, a phenomenal end-to-end model similar to Android or iOS appears and becomes the underlying architecture of mobile phones …

We are not a prophet, and we don’t know what kind of subversive change it is, but we know that the current AI mobile phone is definitely not. Generative AI can indeed improve the efficiency of some office, study and living abilities on mobile phones, but it is not qualified to become a subversive innovation that promotes intergenerational change, and there is still a long way to go.

This involvesThe second mountain on the AI ? ? mobile phone, the hardware ceiling.

Full-scale models such as ChatGPT and ERNIE Bot work miracles by themselves, and the process of training and using consumes huge computing power and electricity.

It is said that the training of GPT-4 used 1 ~ 25,000 A100 chips. Musk, the cross-border richest man who has been paying close attention to generative AI, also estimated that GPT-5 may need 30,000 to 50,000 H100. The domestic Wenxin Big Model 4.0 was also trained with Baidu’s own flying paddle platform Wanka Cluster.

After opening the service to the public, in order to meet the simultaneous use of a large number of users, strong hardware support is also needed. It is estimated that ChatGPT needs to use 30,000 GPUs to deal with millions of user requests every day.

Such a huge demand for computing power directly pushed the share price of NVIDIA, which sells shovels, up to $2 trillion at one time, surpassing Google and Amazon and ranking third in the US stock market.

The big model is still a fierce electric tiger. A few days ago, a piece of news rushed to Weibo for hot search: the daily power consumption of ChatGPT is equal to that of 17,000 households in the United States. The average daily electricity consumption of an American family is 29 kWh, while the daily electricity consumption of ChatGPT exceeds 500,000 kWh.

With the current mobile phone hardware foundation, it is really hard to bear the "big" of the big model, and it needs to be optimized specifically for mobile phones.

Since the second half of last year, Qualcomm, MediaTek and other chip manufacturers have frequently made efforts to develop large-scale end-to-end hardware.

In October 2023, Qualcomm released the first Snapdragon 8 Gen 3 chip specially built for generative AI, which can run a large model with 10 billion parameters on mobile phones. Glory Magic6 Pro, Xiaomi 14 Pro, OPPO Find X7 Ultra and other mobile phones use this chip. MediaTek released Tianji 9300 chip at the end of 2023, claiming to support a large model with a maximum of 33 billion parameters.

Figure | Qualcomm’s Snapdragon 8 Gen 3

The A100 chip running GPT has a memory of 80G, and no matter how many mobile phones are configured, it is not enough.

For example, the newly launched GeForce RTX 40 Super in NVIDIA has an AI engine power of 836 TOPS per second. In contrast, Qualcomm Snapdragon 8 Gen3, the strongest mobile phone terminal, has only 73 TOPS per second, a difference of more than ten times.

So,Full-scale cloud model, the mobile phone can’t move locally.At present, the large-scale end-to-end model, with parameters ranging from tens to tens of billions, is small and exquisite compared with the large-scale cloud model with hundreds or even trillions of dollars.

The most common way to experience the most advanced generative AI on the mobile phone is through the cloud, where users input instructions on the mobile phone, then upload them to the cloud for processing and then return them to the mobile phone. This process is time-consuming and laborious, and subject to the network, the experience is not very friendly.

To experience a more silky large model on a mobile phone, a specially optimized end-to-end large model is needed, which will inevitably shrink in performance.

Even the full-scale cloud model is not mature enough, and all kinds of hallucinations and bugs often appear. The scaled-down end-to-end model will naturally seriously restrict the performance on the AI ? ? mobile phone.

Even if it is immature, it must be hard. In addition to occupying a position in publicity, mobile phone manufacturers have a more practical purpose: to promote mobile phone sales through the gimmick of AI.

But this will encounterThe third mountain that blocks AI mobile phones: the audience may not buy it.

The background is that the economy is going down and the sales of mobile phones are declining. According to International Data Corporation（IDC）In 2023, China’s smartphone shipments were about 271 million units, down 5% year-on-year, the lowest in nearly a decade.

In 2024, the situation did not improve. According to the research organization Counterpoint Research, the sales volume of smart phones in China dropped by 7% in the first six weeks of 2024, and the sales volume of most mainstream mobile phone manufacturers showed a large-scale decline, among which OPPO fell by 29%, Apple fell by 24%, vivo fell by 15%, and Xiaomi fell by 7%. Only Huawei and Glory achieved growth.

In terms of camera, size, chip, battery, screen and other mobile phone software and hardware parameters, mobile phone manufacturers have no volume, and consumers who have tightened their pockets have long been less cold. So mobile phone manufacturers regard generative AI as the next lifeline.

But the cold reality is that consumers don’t buy the AI ? ? pie painted by mobile phone manufacturers, at least for now.

I visited the official flagship stores of OPPO and vivo near the East Fourth Ring Road in Beijing offline, and found that the AI ? ? mobile phone is actually not the focus of publicity. The clerk of the mobile phone shop also said that customers are still mainly concerned about the performance of mobile phones such as taking photos, chips and screens, and few people will take the initiative to pay attention to the AI function. Even if the clerk takes the initiative to mention it, he is usually not interested. Offline interviews with media such as Economic Observer and Titanium Media also received similar feedback.

It is well understood that compared with the stars and seas where people in the industry are keen to discuss AI technology, ordinary consumers are more concerned about: Is AI on mobile phones really that powerful? Judging from the capabilities provided by the current AI mobile phone, the answer may not be.

Five, AI mobile phone, why is it a mobile phone, the brain hole can be bigger.

Past experience tells us that it is not the faster carriage that defeats the carriage, but the car;Similarly, why is it a stronger mobile phone instead of a smart phone?

It is entirely possible that it is another form of AI hardware, replacing the smart phone form that has been popular for more than ten years. Recently, there have been several products that have broken through the boundaries of smart phones, which have aroused widespread concern.

For example, Rabbit, an AI company, has launched a palm-sized smart device, Rabbit R1, which is mainly driven by natural language. Press the dialogue button and you will get a response within 500 milliseconds. This equipment sold 50,000 units in two weeks.

Humane, a startup company, has released a product AI Pin embedded with OpenAI technology, which removes the screen and relies on laser projection and gestures to operate. Time magazine named this AI hardware as "one of the top 200 inventions in 2023".

Figure | AI hardware AI Pin operated by projection and gesture

Deutsche Telekom and Brain.ai jointly launched a product called T-Mobile, which is characterized by no App, and the main interface is an AI assistant, which is controlled through dialogue.

Of course, these devices are still in the development state more or less, and it is still early to put them into the market on a large scale.

Although the generative AI in sturm und drang in the past year, there was even a phenomenon of "big satellite release", and people kept announcing that their large-scale model capabilities "caught up" or even "surpassed" GPT3.5 or even 4. But so far, apart from ChatGPT itself, there is no phenomenal AI application for all.

In other words, the applied ecology on the basic big model is still in its infancy, and how big the fruits of the big model can be, depends on nature. However, the ability of the end-side large model carried by the mobile phone is always locked by the basic large model. In this case,Advocating AI mobile phones is more of a public relations technique.

The turning point of domestic AI mobile phones may have to wait until the international head model company opens its own products.

This article comes from WeChat WeChat official account:True reason laboratory (ID: zhengulab), Author: Feng Nuo, Editor: Gong Zheng

　　() The Record Form of Investor Relations Activities was released on February 22nd, and the company was investigated by 14 institutions on February 22nd, 2024. The types of institutions are insurance companies, others, fund companies and securities companies. The main contents of investor relations activities are introduced:

　　Q: How is the company’s recent operation?

　　A: The company has disclosed the annual performance forecast for 2023, and the company’s operation is in good condition. Please pay attention to the subsequent 2023 annual report for specific operating data.

　　Q: What is the company’s customer structure? What are the key customers to develop in the past two years?

　　A: On the whole, the top five customers of the company are (), Geely, FAW East Machinist, Nanyang Xijia and Great Wall. From the stabilizer bar customers, the top three customers are Geely, BYD and Changan. In 2024, the company’s development of customers is on the one hand the self-increment of old customers such as BYD, Changan and Chery, and on the other hand the new development of foreign capital, joint ventures and new power brands.

　　Q: What is the company’s product planning layout and release rhythm?

　　A: The company’s production capacity is being released at the normal pace. The spring end released about 30% of the production capacity last year, while the stabilizer end has been built at a faster pace due to urgent demand. Two production lines have been launched last year, and four more production lines are expected to be launched this year.

　　Q: What is the production capacity of valves and special-shaped springs?

　　A: The production capacity construction of valves and special-shaped springs is continuous, and the production capacity has increased compared with the past. At present, the company’s focus is still on suspension springs and stabilizer bars. After the subsequent production capacity and demand of suspension springs and stabilizer bars are balanced, other categories will be further expanded.

　　Q: What is the change trend of gross profit margin of springs and stabilizer bars?

　　A: The gross profit margin of the spring is similar to that in the past. The stabilizer is in the early stage of R&D investment, which involves a long development cycle and high R&D expenses, which also leads to its insignificant gross profit margin. However, the stabilizer bar has been mass-produced, and the income of stabilizer bar is on the rise, and the increment and growth rate are very fast, and it will continue to grow. Under the influence of economies of scale, the gross profit margin will gradually move closer to the spring.

　　Q: In the field of industrial robots, what is the unit price of the company’s products?

　　A: The supporting part of the industrial robot company is around a group of 1000 yuan.

　　Q: What is the opportunity for the company to support the industrial robot field?

　　A: The company’s support for industrial robots can be traced back to several years ago. On the one hand, the company is actively exploring non-automotive fields, on the other hand, the other side also has the intention of cooperation. It took a long period from qualification certification to product testing and debugging, and it was not until recent years that mass production began. The springs supplied by the company on industrial robots are mainly installed in the balance cylinder, which is equivalent to the function of a lever, which can reduce the demand for motors and power, and there are also some small springs.

　　Q: What is the proportion of BYD and Geely?

　　A: In BYD, the company’s suspension springs account for about 70%, and the stabilizer bar is in the climbing stage, currently accounting for more than 10%. In Geely, because there are two ways to supply suspension springs, the proportion of suspension springs is similar to that of BYD, and the stabilizer bar is around 30%.

　　Q: At present, BYD Company accounts for a relatively high proportion. Will the company continue to increase this proportion?

　　A: The company is also adjusting its strategy internally. In the past two years, the fastest development of the company is the automobile industry. However, our philosophy is not to excessively concentrate a product in an industrial chain, just like the concept of not putting eggs in the same basket. It is necessary to spread risks to make the whole industrial structure safer and make the fluctuation of a certain customer or an industry relatively weakened.

　　Q: Will the company have capital expenditure in the future?

　　A: The company will have an investment plan in the future, which will be disclosed in time.

　　Q: What is the supply mode of suspension springs?

　　Answer: The front spring is generally supplied by the shock absorber factories such as FAW Dongji, Wandu and Nanyang Xijia, and the rear spring is generally directly supplied to the main engine factory, which is mainly determined by the type of shock absorber equipped with the vehicle model.

　　Q: The raw material of the company’s products is steel. Does the price fluctuation of steel have a great influence on the company?

　　A: There are two kinds of purchasing modes at the steel mill end, one is the price-locked purchasing mode, and the other is the floating purchasing mode. If the subsequent steel price rises, the company will increase the volume in the locked-price procurement mode, and if the subsequent steel price falls, the company will increase the volume in the floating procurement mode.

　　Q: Is there any development of non-car-end springs in the future?

　　A: The company has always had the spring business of non-automobile plate, such as rail transit, electrical energy and so on. At present, this part is relatively small.

　　Q: What are the main competitive advantages of the company?

　　A: The company can take root in this field, mainly because of our independent research and development of materials, with many years of technical accumulation and precipitation. Through cooperation with domestic spring steel enterprises, the company will carry out the heat treatment process of spring steel after the steel mill provides the masterbatch, thus improving the performance of materials. It has a unique competitive advantage in the market to meet the requirements of high performance and light weight of automobile springs.

　　Q: Where is the company’s future performance increment?

　　A: The stabilizer bar will still be the incremental point in 2024.

　　Q: Is there a difference in the manufacturing process between the spring and the stabilizer bar?

　　Answer: Both the spring and the stabilizer belong to the functional parts of the automobile chassis, and the materials used are basically spring steel. The underlying technology has certain commonality logically. Spring and stabilizer are similar in main processes, such as molding, heat treatment, shot blasting, surface coating and so on, and the process logic is very similar.

　　Q: What is the bicycle value of spring and stabilizer bar?

　　A: A car needs four suspension springs. The price of a traditional fuel car is between 130 and 200 yuan. The front and rear stabilizer bars need to be used in a car. The price of a traditional fuel car is between 120-160 yuan. Compared with the traditional car, the new energy car’s kerb quality is increased, so the bicycle value is increased by 20-30%.

　　Q: Will downstream manufacturers consider making their own springs?

　　A: There have been precedents. Some manufacturers made their own springs, but in actual production, they found that the input and output were not equal. Later, they stopped making their own springs and chose to use them outside.

　　Details of participating institutions are as follows:

[Original] Text/Xi Yan

In the film and television investment contract, the order of investment payment and startup is not clear, and the parties have disputes about it. The performance order of a bilateral contract directly affects the exercise of the parties’ legal right of defense. The order of performance is a matter of performance mode. If the agreement on the way of performance is unclear, it should be determined according to the legal provisions or trading habits. If it is still uncertain, it should be determined in a way that is conducive to achieving the purpose of the contract.

appoint

On August 30, 2021, Party A and Party B signed the Agreement on Joint Investment and Production of TV Series, which mainly stipulated: 1. Party A is the project master of TV Series, fully responsible for organizing the production, publicity and distribution of the drama, and Party B invests in the drama in the form of venture capital. 2. The total budget of the play is RMB 250 million. 3. The starting time of the play is expected to be September 20th, 2021. 4. Party B contributes capital in cash, with an investment amount of 50 million yuan only, and enjoys 20% of the total income of this project. 5. Payment time of funds: (1) Within 15 working days after the signing of this agreement, Party B will pay 20 million yuan; (2) Five natural days before the play starts, Party B pays 20 million yuan; (3) Party B shall pay 10 million yuan within 30 natural days from the date when the play is turned on. 6. As the executive producer of the drama, Party A is fully responsible for the production progress of the drama, and plans to start the drama no later than September 20, 2016.

fulfil

After the contract was signed, Party B did not pay the investment. On September 27th, 2021, Party A sent a reminder letter to Party B, urging Party B to pay the investment amount of 20 million yuan. B didn’t pay after signing the dunning letter, and A didn’t turn it on. Party A thinks that Party B’s failure to pay the investment funds as agreed constitutes a breach of contract, and claims that Party B shall bear the liability for breach of contract.

dispute

Party B claims that Party A should start the machine first, and then pay the first investment, and Party B has the right to refuse its payment request if Party A fails to perform the startup obligation. B’s exercise of the right of defense before performance does not constitute a breach of contract. Party A thinks that Party B should fulfill its capital contribution obligation first, and its startup obligation comes later.

question

How to determine the order of performance of A’s startup obligation and B’s investment payment obligation?

comment on and analyze

As for the payment method of B’s funds, the contract stipulates that B’s funds will be paid in three installments, the first payment will be made within 15 working days after the signing of the agreement, that is, before September 20, 2021, the second payment will be made five days before the startup, and the third payment will be made within 30 days after the startup. The payment of the second and third funds is conditional on the startup. For the start-up, the contract stipulates that A plans to start the play no later than September 20, 2021. There are two expressions of "plan" and "no later than" in the aforementioned agreement. There are two explanations for its meaning: starting the machine before September 20, 2021 is a definite obligation, and Party A should complete the startup task before this time, and starting the machine before September 20, 2021 is only a tentative plan, not a definite obligation. For the explanation of its meaning, this paper tends to the latter. The reasons are as follows:

First of all, from the perspective of contract interpretation, if there is an interpretation of private party’s expression of will, the meaning of the expression of will should be determined according to the words used, the nature and purpose of the relevant clauses, habits and the principle of good faith. Article 3 of the contract stipulates that the starting time of this drama is expected to be September 20, 2021. The startup time agreed in this article is the estimated time. According to Articles 3 and 6 of the contract, September 20, 2021 is the estimated startup time.

Secondly, from the point of view of contract loophole filling, the sequence of startup and investment payment obligation involves the issue of performance mode. Article 510 of the Civil Code stipulates that after the contract comes into effect, if the parties have not agreed or clearly agreed on the quality, price or remuneration, place of performance, etc., they may supplement it by agreement; If a supplementary agreement cannot be reached, it shall be determined in accordance with the relevant provisions of the contract or trading habits. Article 511 stipulates that if the parties’ agreement on the contents of the relevant contract is unclear and cannot be determined according to the provisions of Article 510 of the Civil Code, the following provisions shall apply: if the method of performance is unclear, it shall be performed in a way conducive to achieving the purpose of the contract. According to the contract, the analysis is as follows: (1) If it is a definite time to start the machine on September 20, 2021, according to the contract, the first fund of Party A should be paid before September 20, 2021, the second fund should be paid before September 15, 2021, which is obviously illogical and not true. (B) The significance of fulfilling the obligation to pay the investment funds is to provide production funds for the play. When the contract was signed, the drama didn’t start shooting. The purpose of A’s investment in B was to raise funds for the drama, and the purpose of B’s investment was to provide shooting funds for the drama, complete the shooting and production of the TV series, and obtain income through distribution. Judging from the signing time of the contract and the agreement on the start-up time, the purpose of B’s investment fund is the shooting and production of the play, and the investment fund is actually the production fee. Usually, the venture capitalist pays part of the investment money first,It is in line with the investment practice and the contractual purpose of all investors to turn on the computer after the party who performs the production task. Therefore, it is more reasonable to plan the startup time on September 20, 2021. (3) The signing of the contract is a fact that the parties can decide, but the starting of the TV series is an uncontrollable fact. Whether the TV series can be started is restricted by many factors, such as the availability of funds, the signing of the main creator, the participation of actors, etc., and there is some uncertainty, which belongs to the category of conditions. It can be expected and foreseen but cannot be determined. Even if the agreed time is fixed, the parties should judge in advance that it cannot be achieved. Based on the foregoing analysis, the contract involved in the case stipulates that Party B shall pay the first investment before September 20, 2021, and determine the starting time after receiving the payment, and Party B shall pay the second investment five days before starting.

To sum up, Party B’s first investment payment obligation comes first, and Party A’s startup obligation comes last. The order of the two obligations can be determined. B’s claim about exercising the right of defense of prior performance lacks factual basis and cannot be established. Its failure to fulfill its payment obligation as agreed constitutes a breach of contract.

The method of performance is the specific method that the debtor should take to perform his debts. The mode of performance is generally determined by the nature and content of the contract. When the mode of performance cannot be determined, it should be performed in a way that is conducive to achieving the purpose of the contract. The purpose of the contract should be determined according to the original purpose of the debt corresponding to the debt and the interests expected by the creditor through the debt.

Reference case:

Beijing Intellectual Property Court (2018) No.560 Civil Judgment of J.73 Minzhong

Original title: Many physical examinations are to deal with things! These most unreliable physical examination items, don’t be pitted again!

Why is the annual physical examination, the indicators are "normal", but suddenly cancer is detected? Is it still late when it is found out?

Speaking of physical examination, many people have the following feelings:

1。 "The detection process is not rigorous, and the disease cannot be detected."

2。 "there are many medical examination packages and the fees are chaotic."

3。 "Some medical institutions are like lanterns. After checking for a long time, they will be psychologically comforted."

Yes, even an internal staff member of a large medical examination institution revealed that "medical examination is a matter of ignorance"!

Moreover, the medical examination fee is not a small expense. A slightly comprehensive inspection package will cost three or four thousand yuan, and the price will easily be "over 10,000" by adding several inspections!

Doctor: Many physical examinations are just a matter of coping with things.

Bi Xiaofeng, deputy director of the Department of Cancer Prevention, Cancer Hospital, China Academy of Medical Sciences, said: In fact, physical examination in many units is easy to become a mere formality, and there is no key direction at all, which is a waste of money and can’t help to check diseases, especially many serious diseases. ①

Physical examination refers to the physical examination of normal people. It is meaningful to be accurate, in place and even critical. For example, screening early rectal cancer by anal digital examination is basically the same as drinking water to satisfy hunger, and it has no practical significance. ①

To this end, Xiao Bian specially counted the "most unreliable" medical examination items. If you encounter a medical examination in the future, don’t do it again, it’s a waste of money!

Inventory: the most unreliable physical examination project!

Color Doppler ultrasound examination of prostate

One of many physical examinations is abdominal color Doppler ultrasound, and men over 40 years old often add an extra item called "Qiancai"-prostate color Doppler ultrasound to screen whether they have prostate cancer.

This test can’t detect early prostate cancer, and it doesn’t even have the effect of diagnosis. There is really no way to identify whether it is benign hyperplasia or prostate cancer by color Doppler ultrasound. This can’t be distinguished, because the manifestations of cancer are the same when detected by color Doppler ultrasound. Whether the patient’s nodules are inflammatory or proliferative nodules can’t be distinguished from color Doppler ultrasound or B ultrasound.

[Correct examination method] If you really want to tell whether it is prostate cancer or not, MRI should be the first choice, and the cost is relatively high. An MRI costs a total of one or two thousand yuan, which is completely unnecessary in the ordinary daily physical examination package. When middle-aged and elderly men need to be screened for prostate cancer, the best examination is prostate-specific antigen project, which is what we call "PSA examination". ②

2 blood calcium examination

In the package of general medical examination center, whether it is the package for the elderly or the package for children’s medical examination, there will be an examination called blood calcium examination. Blood calcium test is to measure trace elements by drawing blood to judge whether there is calcium deficiency, especially for children. Many parents are also particularly concerned about this item. In fact, it is completely unreliable.

According to the doctor, trace elements should not be used as a routine physical examination or an item that needs to be examined. Its accuracy is definitely not as high as that of spot check and examination from venous blood. After finding out (there is a problem), it is forbidden to judge whether he is really deficient in zinc, calcium or iron based on such a laboratory test. The calcium in trace elements refers to the whole calcium. When it is really deficient in calcium, it should be deficient in permanent calcium.

As early as five years ago, in 2013, the former General Office of the National Health and Family Planning Commission issued a notice on the clinical detection of trace elements in children: the detection of trace elements should not be used as a routine physical examination item!

It is also emphasized that medical institutions at all levels should not carry out trace element testing for children unless it is necessary for diagnosis and treatment. Trace element detection should not be taken as a general survey item such as physical examination, especially for infants under 6 months. ③

That is to say, it is illegal to test trace elements during general physical examination and medical treatment! It is clearly stated in the document of the National Health and Family Planning Commission that medical institutions that carry out trace element testing in violation of regulations should be dealt with according to the law!

It is even more nonsense to check blood calcium by drawing blood. This kind of inspection is mostly for the purpose of re-checking and selling calcium tablets to you.

3 cervical curettage screening

In the packages of many medical institutions, there will be an examination for women in their 30 s and 40 s called cervical curettage screening. I often tell you that this test is for cervical cancer.

However, the doctor said that the average satisfaction rate of cervical smear sampling is only 60%, which means that 40% of the inspection samples are unreliable, so the pathologist can’t be blamed for missing diagnosis. Therefore, this inspection must not be done, even if it is done, it will not be found!

[Correct examination method] The most recommended item for screening cervical cancer is ——TCT. The upgrading of technology has improved the sampling satisfaction to over 95%, and those suspicious cancer cells will be difficult to hide! Who needs special attention: married, have found cervical abnormalities, have not checked TCT for three years, and have reproductive tract symptoms. ②

4 creatinine/urea nitrogen check

Generally, in the urine biochemical examination, some medical institutions often recommend you to add a "creatinine/urea nitrogen examination" and tell you that this examination is to check "kidney function".

According to the doctor, even if you lose half of your renal function, you can still survive, and creatinine/urea nitrogen may still be normal. Real kidney damage is often recessive and chronic, and the early damage is not corrected. When there are symptoms or creatinine/urea nitrogen exceeds the standard, you can’t go back! In other words, even if the "creatinine/urea nitrogen test" shows that you have a problem, it will be late!

[Correct examination method] The correct examination to check whether the renal function is normal should be urinary microalbumin-as long as there is a little glomerular damage, albumin may "leak" into the urine, and microalbumin can be accurately detected, so the early renal damage can’t be hidden. It is better to reduce the error caused by urine concentration by detecting the ratio of microalbumin to creatinine in urine, so it is called early renal function screening (ACR).

5 cervical lateral radiograph examination

As we all know, many medical institutions will add a cervical lateral film examination to the medical examination package to help you check whether there is cervical spondylosis.

However, the lateral radiograph of cervical spine can only look at whether there is any abnormality in curvature, and occasionally disc herniation can be found, and a "degeneration" that is meaningless is reported; The dislocation of cervical spine is not only anteroposterior, but also left and right, rotation and other angles, and the influence on cerebral blood supply and nerve root compression needs to be considered. The most important thing is that cervical radiographs not only have little effect, but also inevitably radiate to the most delicate and important organ of the human body-thyroid! You should know how common thyroid problems are.

[Correct examination method] The correct examination should be to go to the hospital to check the cervical MRI-nuclear magnetic resonance can reconstruct the images of cervical vertebrae and intervertebral discs in three dimensions, and there is no radiation concern at all. If combined with the physiological examination of cervical vertebra, it can comprehensively detect the early joint dislocation and dysfunction of cervical vertebra, and help to directly guide rehabilitation.

6 fasting blood glucose screening for diabetes

Many medical institutions will tell you in advance that you should never eat before the medical examination, because blood is drawn to check your blood sugar and check whether you have diabetes.

According to authoritative research, fasting blood glucose screening will miss nearly half of diabetes and more than 70% of pre-diabetes, and at least half of them have disorder of blood glucose metabolism (or diabetes trend), so it can be said that fasting blood glucose screening for diabetes is the most unreliable physical examination item!

[Correct examination method] The correct examination should be to check glycosylated hemoglobin, which can reflect the average blood sugar level for three months and greatly reduce the missed diagnosis caused by fasting blood sugar alone; Early diabetes screening is recommended, which can detect the physiological disorder of blood sugar/insulin at an early stage, and it is the most suitable early warning method for diabetes in general survey without blood drawing and needle puncture.

The first few items of physical examination generally have the measurement of "height and weight". Many people have finished the examination, and often the results appear last time-obesity and overweight.

In fact, judging whether you are obese by your body weight is not so accurate. This is because the formula for judging obesity is the conversion formula of BMI.

Body mass index formula (BMI)= weight (kg) height 2 (m)

However, there are many "hidden fat people" who are not fat but have high fat content; There are also super-fit people, who weigh off the charts but have a perfect figure, but of course they are not obese. ②

[Correct inspection method] Experts remind that the standard of body composition analysis-whether it is obesity is definitely the body fat rate, not the height-weight ratio. Therefore, we can’t fully believe the "obesity and overweight" in the physical examination report.

No gastric cancer can be found in 8 laboratory indexes.

Laboratory indicators include hematocrit, hemoglobin, fecal occult blood, gastric juice and many other items, which are often used to indicate the health of the stomach in physical examination, but in fact, gastric cancer can not be detected.

It’s ok to use laboratory test indexes in the primary screening of gastric diseases, but if we use these indexes to screen gastric cancer, it’s a bit overwhelming, because their accuracy is still not up to the requirements.

[Correct examination method] Experts suggest that gastroscopy is the most standard and accurate, and it is the first choice for screening and diagnosing gastric cancer. However, gastroscopy is relatively expensive and more painful, and it is an invasive examination. Therefore, if the result of the first gastroscopy is benign, it can be done every five years. However, if the physical examination results show that there are patients with gastric dysplasia (such as inflammation), atrophy, gastric ulcer or family history of gastric cancer, besides treating these diseases, the interval of physical examination is preferably 2~3 years.

Finally, after reading this article, pass it on to your family.

Don’t waste money on the next physical examination!

References:

① Beijing Evening News "Physical examination indicators are" normal "but we have cancer soon. Have we encountered a" fake physical examination "? "Little doctor comics" Most physical examinations are handled, and serious illnesses can’t be found at all! 》

② List of "The Most Unreliable Physical Examination Items Confirmed by Doctors" by Central Broadcasting Network: Difficult to diagnose.

③ The website of the former National Health and Family Planning Commission

　　Summer and autumn are the high incidence seasons of dengue fever. To this end, the CDC reminded the public on the 8 th that the home and surrounding environment should be kept clean and tidy, and the breeding places of Aedes mosquitoes should be cleared in time. If you have fever within 2 weeks after returning from dengue epidemic area, you should see a doctor in time.

　　Dengue fever is an acute infectious disease caused by dengue virus, which is mainly transmitted by the bite of Aedes mosquitoes. Aedes mosquitoes that can transmit dengue virus are widely distributed in China. Dengue fever is generally not directly transmitted between people, but people in China are generally susceptible, and the incubation period after infection is generally 1 to 14 days. At present, there is no specific antiviral drug for dengue fever, and support and symptomatic treatment measures are mainly adopted. The treatment principle is early detection, early diagnosis, early treatment and early mosquito isolation.

　　Aedes albopictus, commonly known as "flower mosquito", is the main mosquito that spreads dengue fever in China, and the peak hours of their bites are around sunrise and before sunset. Aedes albopictus mostly inhabits near breeding sites, and mainly inhabits dark and sheltered places outdoors, such as the inner walls of tanks, tanks and altars, and the inner walls of foundation tanks where water accumulates in construction sites; In the room, they mostly stay on the wall, desks and chairs, under the bed, hanging clothes and so on.

　　In order to reduce the breeding of Aedes albopictus, the Chinese Center for Disease Control and Prevention suggested that various means should be used to remove breeding sites, such as sealing water tanks, filling potholes, waste ponds, dredging ditches, draining stagnant water, and removing waste plastic film bags, waste bottles and cans. At the same time, we should clean up all kinds of useless water in the home and around; Keep the home and surrounding environment clean and tidy, and remove all kinds of sanitary corners and garbage; Drinking water containers or other useful water containers for people and livestock should be completely changed once every 5 to 7 days; Sensitive public health pesticides can be used to kill adult Aedes mosquitoes in the external environment around the home.

　　Dengue fever is widely prevalent in tropical and subtropical countries and regions such as Southeast Asia, the Western Pacific and southern Africa. If you go to an endemic area of dengue fever, you should wear long-sleeved clothes, try to choose light colors, and use mosquito repellent and other mosquito repellent products to avoid being bitten by mosquitoes. Before going out, you can use mosquito-repellent incense and mosquito-killing aerosol in the hotel room to kill mosquitoes indoors. If you have suspicious symptoms during your stay, you need to see a doctor in time. After returning to the local area, if you have fever within 2 weeks, you should see a doctor in time and explain the travel history of dengue fever epidemic areas.

Cctv news There is a warm-hearted landlady in Yanjiao, Hebei Province. Not only did she not raise her rent for five years, but she also helped the tenants who came to work in Beijing to grab tickets during her stay in Spring Festival travel rush. She was called "a good landlord in China" by people around her.

In the rented house in Yanjiao Primary School, the tenants are all migrant workers from Henan, Anhui or Sichuan. They go to Beijing to work during the day and return to Yanjiao to rest at night, which is very hard. Seeing that the Spring Festival is coming, because they don’t know how to buy tickets online, a small ticket makes them worry.

After hearing these things, the enthusiastic landlord and aunt decided to help them buy train tickets for a reunion year. The landlady is over 60 years old. Don’t look at her age. She hasn’t left behind any new technology and gadgets. She never leaves her smartphone, video chats with her son and grandson, makes friends, and grabs red envelopes. It is said that some time ago, double 11 also killed many trophies with her mobile phone.

In order to help migrant workers’ tenants to grab train tickets home, my aunt watched the news all day and searched online for ticket buying strategies. She not only wrote a ticket grabbing tutorial for tenants, but also personally helped to grab tickets. The raiders for grabbing tickets compiled by her detailed the date of grabbing tickets, cross-site ticket purchase, leak-detection skills, precautions and so on.

On the wall of the small courtyard, there is a four-page ticket-grabbing tutorial handwritten by the landlord aunt. At the end of the raiders, there are many things to pay attention to when buying tickets and traveling. It can be said that everything is written clearly. Aunt also provides free WiFi, which can’t be more intimate.

For tenants who don’t have online banking and smart phones, the landlord and aunt also help to grab tickets. Less than 8 o’clock in the morning, the aunt took out a notebook with the tenant’s ID number and ticket purchase information, and quickly used her mobile phone to help migrant workers grab tickets. The "good name" of the landlord’s aunt has spread more and more widely nearby. In addition to her own tenants, there are many migrant workers nearby who come to the door for help. It is said that from the beginning of this year to now, the landlady has helped more than 30 migrant workers buy train tickets to go home.

It is understood that the landlady’s wife died early, and her children and grandchildren immigrated abroad a few years ago. Aunt’s old life is very simple, walking the dog, brushing WeChat and visiting the park. For the matter of helping to grab tickets, the aunt is also very real: "It is not easy for migrant workers to work hard outside. Every day, they earn money and save money in the dark. The children in their old home are looking forward to their going home for the New Year. Nothing is more important than a family reunion! I also try my best to help if I can. "

It is not easy for migrant workers to drift out to work. Fortunately, they can meet such a good landlord and aunt. Although it is only a small train ticket, it is actually a reunion of families and the warmth from this society. Netizens have commented: Aunt is really a clean stream in the landlord world, and she is a good landlord in China! Let’s say thank you to this enthusiastic landlord here!

Today (July 13th) morning, the State Council Press Office held a press conference. Li Kuiwen, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, introduced the import and export situation in the first half of 2022 and answered questions from reporters.

Li Kuiwen said that since the beginning of this year, the state has intensively introduced a number of policies and measures to promote the stability and quality of foreign trade, support enterprises to solve problems, and continuously and effectively stimulate the vitality of foreign trade market players. In the first half of the year, the number of foreign trade enterprises with import and export performance in China increased by 5.5% year-on-year. Among them, the number of private enterprises increased by 6.9%, reaching 425,000, which performed better than the whole. The main features of its import and export are as follows:

First, in terms of development speed, in the first half of the year, the import and export of private enterprises was 9.82 trillion yuan, up by 13.6%, 4.2 percentage points higher than the overall growth rate of the whole country, and the proportion of private enterprises in the total foreign trade increased by 1.9 percentage points to 49.6% compared with the same period of last year, and their position as the largest subject of foreign trade was further consolidated.

Second, in terms of product structure, in the first half of the year, the export of mechanical and electrical products of private enterprises increased by 15.3%, which was 6.7 percentage points higher than the national export growth rate of mechanical and electrical products. Imports of agricultural products, basic organic chemicals, medicinal materials and medicines increased by 6.4%, 14% and 33.1% respectively, which were higher than the import growth rate of similar products in China.

Third, in terms of market development, in the first half of the year, while maintaining growth in the import and export of traditional markets such as the United States, Europe, South Korea and Japan, private enterprises accelerated the development of emerging markets. The import and export of ASEAN, Latin America and Central Asia increased by 20.5%, 16.4% and 53.3% respectively, and the growth rate was higher than the overall national level.

In the first half of the year, China’s foreign trade can achieve steady growth, and an important support is the effective stimulation of the vitality of various foreign trade market players. Around the main body of the market, the customs has introduced ten measures to promote the stability and quality of foreign trade. Recently, the customs has specially studied and introduced seven measures to further help enterprises to help them out and reduce costs, mainly including: for those who are unable to pay taxes on time and pay back taxes within the prescribed time limit due to operational difficulties caused by the epidemic, the late payment fee can be reduced or exempted; Cancel the third-party inspection requirements for enterprises to apply for exemption from customs duties and import link taxes for returned goods; Exempting enterprises from handling quarantine licenses for imported fruits and providing proof materials of storage places; Simplify the inspection requirements for imported coatings, and no longer check the Paint Record Certificate; Adjust and optimize the inspection requirements for imported crude oil and coal.

In the next step, the customs will pay close attention to the implementation of various policies and measures to help enterprises solve problems and make every effort to promote the stability and quality of foreign trade. (Headquarters reporter Sun Shuwen, Kong Lingwen, Liang Jiahui)

There are various detailed explanations about the personalized recommendation algorithm of Netease Cloud Music on the Internet, but the official has never appeared! In order to solve users’ curiosity about the algorithm behind the daily recommended song list, we broke into the product and technology department of Netease Cloud Music Headquarters, held technical experts hostage, and spit out all our doubts.

This article is transferred from: The Power of Machines | Utoda

Old irons, do you know what day it is today?

Knowing that we should say happy holidays, we can’t forget to wait for the singles assigned by the state in the cold kennel.(as if I wasn’t talking about myself).

This morning, when I found that the dog food scattered by my circle of friends had been enough for one year, I still turned on Netease Cloud Music, trying to find the same kind in the lively comment area: another group of single dog people.

Unexpectedly, in addition to a "special interview for the first year of singles", the first song recommended to me every day turned out to be:

The Best Day of My LifeBest day of my life.

……

Well, the lyrics "I won’t give up on myself, don’t wake me up, this is the best day of my life", which makes me seriously doubt that the personality recommendation of Netease Cloud Music has penetrated the normal life of all single dog users:

"Don’t always stay in the comment area, please find your own happiness before coming next year. Otherwise, as soon as the Year of the Dog is over, your title will become’ single pig’. "

Happy Valentine’s Day and Happy Year of the Dog.

On the Zhihu, two questions, "What is the song list recommendation algorithm of Netease Cloud Music" and "What’s good about Netease Cloud Music", occupy the third and eighth place in the hot topic of Netease Cloud Music respectively.

To a large extent, the first question has made the second question.

Perhaps Netease Cloud Music has a variety of reasons for its one-sided praise on Zhihu.Some people say that they have hired a large number of water forces. If so, it should be a heavy investment. I won’t tell you that the communities of the two platforms overlap greatly)However, the quality of the song list is hard, and the personality recommendation is relatively accurate compared with the domestic competing products, which is one of the key reasons for some users to develop into Netease Cloud Music diehard fans.

And, the first question can also explain why you will see a lot of comments such as "Japanese push first", "Japanese push second" and "Japanese push +FM simultaneous recommendation" in the comment area of many songs.

However, it is not very appropriate for some people to compare Netease Cloud Music to "a paradise for independent and minority music lovers". Re-exposing those songs that have been ignored by the public to your eyes is often the role of technology behind the scenes.

Just like you downloaded a song from Jay Chou today, will the system push you another popular song with a similar style in Jay Chou the next day, or push an unpopular song with a similar style, which will make you feel more novel?

There is some truth in this answer.

However, it is a bit surprising. Netease Cloud Music has never officially disclosed its recommendation algorithm and product application details. But this does not prevent the public from being interested in the process of integrating their technology and products.

Therefore, the algorithm model and AI application in Netease Cloud Music have basically been ripped apart by Zhihu users.

You can find a great answer and speculation in the Zhihu topic "What is the song list recommendation algorithm of Netease Cloud Music?"(The high praise answer in it is not too clear than the media reports, and it is easy to understand.).

The reason why we want to visit Xu Jia, a data mining engineer and product manager of Netease Cloud Music, is not so much to uncover the secret of the algorithm as to verify it before.(including on the Internet)All kinds of guesses, as well as help users answer the doubts arising from the use of Netease cloud music.

Basic algorithm: people are divided into groups

In fact, the personalized recommendation algorithm of Netease Cloud Music is similar to the basic recommendation algorithm applied in today’s headlines, station B and many O2O e-commerce platforms. This has been certified by the Xu family, which is the kind of basic algorithm we are familiar with:

This algorithm is attributed to the invention of Amazon engineers-if a customer buys this thing, he may also buy another thing.

Simply put,The prediction standard of this algorithm depends on the similar consumption patterns between people.For example, I like these two songs, and they are also in your song list, so there may be other songs I like in your song list.

The above statement is only easy to understand.In fact, collaborative filtering algorithms should be divided into two categories: user-based and project-based (single).

1. Based on users:I have a high similarity with Xiao Ming’s collection of songs, so on the basis of judging that our tastes are similar, I can recommend Xiao Ming the singles in my collection that she hasn’t collected.

Image source: data mining workers

2, based on the project (single):That is, the user’s preference for a song is used as a vector to calculate the similarity between singles. After comparing the similarity, we recommend a single to another user according to this user’s historical preference.

For example, Xiao Xin downloaded two singles, Courage and Little Love Song, while Xiao Yi downloaded Courage, Darkness and Little Love Song, while Xiao Yi downloaded Courage …

According to the historical preferences of these users, Netease Cloud Music can judge that Courage is similar to Little Love Song, and those who like Courage may also like Little Love Song, so they can recommend Little Love Song to Xiaoyi.

Image source: data mining workers

In short, if you still find it difficult to understand the algorithm of "collaborative filtering", you can just remember one word: people are divided into groups.

It’s a crooked building here: it is this recommendation model, which is essentially based on the similarity of users’ preferences, that invisibly makes users form a community of "chatting with each other" while listening to music.

Therefore, Shen Bowen did not regard "it may develop into the largest dating website in China in the future" as a nonsense joke. Instead, I think that this social trend based on music preferences is more reliable than the current dating platform:

Curiosity Daily has done a survey before. What are the main reference standards for human beings to find their soul mates? -it’s music taste.

"Birds of a feather flock together" under the neural network model

It can be seen that this recommendation algorithm is absolutely indispensable to the support of user historical data. Collaborative filtering algorithm is very powerful when the amount of data is huge and clean enough.

On the other hand, if I am a new user, or I use Netease Cloud Music very infrequently. In other words, in the case of scarce data, how can Netease Cloud Music know my taste?

This cold start problem means the inevitability of cross-use of different algorithm models. Perhaps the following second category of algorithms can eliminate this obstacle to some extent.

• Content-based recommendation algorithm.

This is a recommendation method that focuses on distinguishing the essence of single content, and it is regarded as "birds of a feather flock together".

Sander Dieleman, one of the founders of Spotify content recommendation model, a world-famous music streaming platform.(now a DeepMind research scientist)In a blog post titled "The Application of Convolutional Neural Network in Music Recommendation", I specifically explained the errors when using a single collaborative filtering algorithm:

1. Because this algorithm not only includes the information of users and consumption patterns,There is no information about the recommended single itself. Therefore, popular music is easier to be recommended than unpopular music because the former has more data. And this kind of recommendation is often hard to surprise.

2. Based on collaborative filtering of items (single songs),There is also a problem, that is, the content heterogeneity under similar usage patterns.

For example, if you listen to all the songs in a new album, but except the title song, other episodes, covers and remixes may not be typical works of singers, then collaborative filtering will be biased because of these "noises" at this time.

of course，Its biggest problem is that "without data, everything is invalid".

Therefore, the content-based recommendation algorithm is more like a supplement to the above shortcomings of collaborative filtering algorithm-if there is not a lot of user data, or if we want to listen to unpopular songs, we can only find the answer from the music itself.

Two experts, Xu Jia and Shen Bowen, made it clear that Netease Cloud Music adopted a complex content-based algorithm to solve these problems. But unfortunately, the two did not explain the specific details too much.

Therefore,According to our guess, they should use the same method as streaming media platforms such as Spotify and Youtube-using deep learning to build audio-based recommendation models..

First of all, if you want to compare the content differences between singles, there are too many dimensions, such as artist and album information, lyrics, melody and rhythm of music itself, boasting in the comment area, VIP downloading songs, paying or not, and so on.

As you can imagine, this is a huge amount of calculation. But calculating the total amount of violence is a method …

Therefore, so many features should be mapped into the low-dimensional hidden variable space by feature embedding and dimensionality reduction methods.(Like the picture below).

It is conceivable that in this space, each song can have a coordinate, and the coordinate value is multiple coded information including audio characteristics and user preferences.

Then, if we directly predict the exact position of a song in this low-dimensional space, it will also clarify the representation of this song.(including user preference information).

In this way, it can be recommended to the right audience without historical usage data.

Therefore, it is a way that many streaming media are taking to master the hidden characteristics mapped from a large number of song data sources and user behavior data, and then establish a neural network prediction model based on audio characteristics and train the network with short audio clips. (The specific method can be to look through Sander Dieleman’s paper. If you know this, tell us a lesson! )

Of course, in the process of training the network, engineers will still pass the "discard"（Dropout）And other methods to reduce the standard deviation between the hidden representation of filtering model and audio prediction.(Don’t let the data set be too discrete)And this is mainly to reduce the influence of song popularity on the recommendation system.

That’s right, that’s why you can receive more minority song recommendations.

Of course, any of the above algorithms will actually be based on a certain "similarity".

For example, Netease Cloud Music also applies the machine learning ranking model, which is still based on user behavior data and similarity.(It is also a very common model).

Reflected in the application, in popular terms, the first song in your "Daily Recommended" song list is usually the one that the system thinks matches your preferences the most. "Many people often shout’ Day Push First’ in the comment area, and its significance is still quite great."

In Zhihu, there is a recommendation model "Potential Factor Matrix" mentioned by Big V, but Xu Jiaze thinks it is out of date, and few people use it now.

Calculation method-how do we calculate the similarity of our song list?

According to the Xu family, Netease Cloud Music mainly uses two measurement methods:

Euclidean distance and cosine similarity.

The blog of a technical expert in CDSN has explained the difference between them very clearly.(below)：

From the CDSN technology blog named Ying.

The former is regarded as two points in the coordinate system to calculate the distance between the two points.

For example, when data A and B in the above figure are regarded as points in the coordinate diagram, their similarity is the absolute distance dist between two points.(A,B).

The latter is regarded as two vectors in the coordinate system to calculate the included angle between the two vectors.

For example, cosθ in the figure, the smaller the included angle, the higher the similarity.

You will find that, still on this picture, if the position of B remains unchanged and the position of point A continues to extend in the opposite direction of the line from A to the origin, the cosine angle between A and B will remain unchanged forever, but the absolute distance between the two points has changed.

This difference makes them need to be used in different data analysis models.

Xu explained that Euclidean distance, which can highlight the absolute difference of numerical values, is often used in calculating the similarity of songs themselves.

For example, 10,000 people like A songs and 20,000 people like B songs. Because the sample size is large enough, all users’ preferences for songs can be regarded as the same intensity, then the European distance can be directly used to calculate.

Under the European distance, users’ preferences for songs can all be considered as the same score, which can simplify the calculation of song similarity.

The cosine similarity is more about distinguishing differences from the user’s preference direction.

For example, Netease Cloud Music can use this method to rate content through users.(There are different scoring weights such as download, collection, search and uninterested)To distinguish the similarity of users’ interests.

In short, combining the above algorithms and calculation methods, Netease Cloud Music’s personality recommendation has a good reputation among the public.

But this kind of "not bad", if it can be achieved only by technology, I am afraid that Amazon’s business in China will not be so bad(I’m actually voicing its interface).

Frankly speaking, even the best algorithm has its shortcomings.

For all music products, the score of user experience is composed of editing and project collaboration, interface design preferences, music copyright richness, music preference prediction, technical ability and problem feedback speed.

This is why some people are crazy about calling for the recommended song list of Netease Cloud Music, and many people say that "people who listen to miscellaneous songs may be really tired of using Netease Cloud Music".

For example, you are a loyal fan of European and American music circles, but you have downloaded a Chinese song occasionally recently.

Then I can be sure that there will be a Chinese song in your recommended song list the next day. Next, I can only be "uninterested" in the Chinese songs that appear in the song list.

The recommendation algorithm sets the weight based on different users’ behaviors, with "download" being the highest, followed by collection, search and sharing. In addition, you can also click "not interested", which may avoid such songs.

In addition to algorithm recommendation, to a great extent, a streaming media platform will also assume the responsibility of manual filtering, establish manual rules from the perspective of products and operations, and filter out unqualified options.

Shen Bowen told us that they don’t just rely on the algorithm, but hope to compensate some shortcomings of the algorithm through some artificial power.

Therefore, in addition to a separate algorithm team, Netease Cloud Music also has a strong editorial team.

On the one hand,They help to do a layer of screening on the recommended content at the beginning, find out those high-quality content, and ensure the health of the whole recommendation library.

On the other hand,They also need to solve some convergence problems of the algorithm.

"Because if we rely solely on algorithm recommendation, we may be slow to respond to some new content, and we will also use some manual editing methods. To find out some content that we may think is very high quality, and then recommend it to everyone, "Shen Bowen said.

In addition, even if the customer service system relies on AI technology to a certain extent, the "artificial feedback group" composed of Netease Cloud Music customer service department and technical department is an important reason for users to have a good impression on Netease Cloud Music.

Many "second-back" technical solutions have also been dubbed by users as "the original Xiaobian of Netease Cloud Music is really alive".

In the early stage of platform development, when the data volume can’t meet the requirement of establishing recommendation algorithm model, as an Internet author named Shaq in Zhihu described:

The reason why you can get the high-force recommendation is probably that it first came from a song list recommended by a professional editor named "High-force Small Fresh".

They effectively guided users with similar interests to discover these music. Most people who have similar tastes with you have heard them and felt good. After fancy’s algorithm, they "precipitated" and "fermented", and then produced a good similarity, thus generating such an excellent recommendation and pushing it to you.

Finally, everyone was "amazing" and more new users joined, Perfect.

Original spicy tu mo du chi huo Xiao dui

Home epidemic prevention, online shopping strategy

Compare and organize 8 apps at a time.

Come on in Shanghai

Comparison chart of 8 major apps, dry goods version

* You can click on the big image to download the collection ~

01. Meituan

Order time: 24h (depending on the merchant)

Delivery time: 24h (depending on the merchant)

Delivery time: 0.5h-1h at the earliest (optional delivery time).

Keywords: seasonal fresh products, limited time spike, exclusive discount for members, and one-stop shopping for epidemic prevention.

Click on the US Mission and go directly to the US Mission to buy food. Rich in categories, online shopping, and one-stop at home. The spring fresh plate is all seasonal vegetables, and there is a discount on membership prices.

Many concessions, free choice

There are two main discounts for the US group to buy food: the limited time spike requires an alarm clock to grab, and friends who can’t get up can catch it at 2 pm and 8 pm; There are also membership discounts, and there are exclusive preferential prices after joining the club. In addition, the morning market and special promotions should not be missed, and you can choose freely when you click in.

One stop is enough for epidemic prevention and stockpiling.

The special epidemic prevention section is very intimate. There are fresh snacks needed at home and mask disinfection supplies needed for epidemic prevention.

Because of the hot order, the recent delivery time may have been fully booked, but it can still arrive on the same day.

02. Hungry

Order time: 24h (depending on the merchant)

Delivery time: 24h (depending on the merchant)

Delivery time: 0.5h-1h at the earliest (optional delivery time).

Key words: variety, early adopter discount in spring, late market discount, lazy shopping package, fast delivery.

At the top of the hungry, there is an option to buy food directly. After clicking in, there are convenience stores in major supermarkets, which are rich in categories and very convenient to buy at home during the epidemic.

Seasonal discount, different in the morning and evening.

Hungry, the unique spring early adopter plate, fresh vegetables in the season, is directly a preferential price; There is also a series of early adopters in 9.9 yuan, ranging from 0.99 yuan to 20 yuan, all of which are fresh and good goods. If you want a better discount, you can wait for the evening market.

Detailed classification, effortless

People who have difficulties in choosing should not worry. If they are hungry, they have already been classified into different categories: meat, poultry and eggs, fresh vegetables, fresh aquatic products and sunshine hot pot, all of which are involved in the four major sectors. Buy in the morning market, fresh and diverse.

Lazy people are not afraid to cook.

Hungry, there is also a very intimate section, specially prepared for lazy or small white. Aauto Quicker cuisine plate, all with good vegetables and meat, don’t worry about matching, just buy it directly.

The delivery time is also very fast, and it is delivered exclusively to blue rider. According to the fluctuation of the merchant’s time and freight, you can make an appointment for the delivery time.

03. Box Horse

Order time: 24h

Delivery time: 24h (depending on the merchant)

Delivery time: half an hour at the earliest (depending on the surrounding orders, the delivery time can be selected)

Key words: super-explosive products, limited spike in 3 time periods every day, fastest delivery in half an hour, fresh listing at 6: 00 in the morning, buy one get one free activity, lazy people buy food packages, and can buy flowers in season.

Box horse home page, classification is also very convenient. Fruits, vegetables, flowers, meat, poultry and eggs, what kind of products you want to buy are directly ordered, and the selection and purchase are also very fast. And all kinds of explosives can be said to be endless.

Limited daily discount

Limited daily discount, 7 o’clock, 15 o’clock and 21 o’clock, there is a promotion discount respectively, set the alarm clock and grab it ~

Fresh listing & buy one get one free

There is a special area for fresh meat, poultry and vegetables listed at 6 o’clock every morning. There is also a box of Ma Yunchao buy one get one free activities, which is very cost-effective.

Seasonal calendar, exquisite life

Box horses also have one-stop collocation of recipes and ingredients, and the illustration style is more lovely ~ flowers are also available in the season, and home life should be refined.

Because there are many orders, the latest delivery time may have been fully booked, and it will be delivered in 30 minutes at the earliest. Full 49 yuan can be free of charge, and the first three times for newcomers are free of charge ~

04. Ding-dong grocery shopping applet

Order time: 24h

Delivery time: 24h

Delivery time: the earliest day (depending on the surrounding orders, the delivery time can be selected)

Key words: 108 yuan coupon package for newcomers, early adopter price for newcomers, spike at 7: 00 a.m., free food collection for members, exclusive new products, over 39 packages.

Ding-dong buys food, and the small program can buy it directly. There are still 108 yuan coupons for newcomers to register, and there are early adopters in the newcomer area. Don’t let go of unregistered friends ~

Grab food in a limited time & members get food for free.

Starting at 7 o’clock in the morning, grab food at a limited time and preferential price, and you can still miss it when you go in at 10: 30 ~ Friends who usually buy food and cook can consider joining the annual card, and you can get food for free after joining.

Ding dong zhuan Shu Xin pin

Ding-dong has an exclusive new product section: new products are launched, and good things are limited.

Full of 39 yuan, free of charge (subject to the actual area). Each user has the right of free distribution fee once. At present, there are many orders, and the recent delivery time may have been fully booked.

05.tmall supermarket

Order time: 24h

Delivery time: 24h

Delivery time: the earliest day (depending on the surrounding orders, the delivery time can be selected)

Keywords: half-day, over 99 minus 20, video cooking, over 50 packages.

The half-day service of Tmall Supermarket is also very cost-effective for daily use. At home, it is also a good choice to buy food.

Plate classification, easy to choose

Fruit, meat and seafood are all classified and have different preferential strengths. There is also a special discount of 20% from 99, and all daily necessities are available. If you just buy 99 yuan, it is equivalent to 20% discount.

Xiao Bai, come and learn to cook.

In the popular menu section, there are detailed cooking video teaching; It is very worry-free to buy the prepared ingredients directly. Tomorrow’s breakfast is also arranged properly. Tmall, good for you.

Because there are many orders, the recent delivery time may have been fully booked. Postage is free when it is over 50, and it will be delivered that evening.

06. JD.COM arrives home.

Order time: 24h (depending on the merchant)

Delivery time: 24h (depending on the merchant)

Delivery time: the earliest day (depending on the surrounding orders, the delivery time can be selected)

Keywords: including supermarkets such as Sam, Oleqi and China Resources, daily exclusive coupons, different discounts in the morning, noon and evening, and exclusive discounts for newcomers.

When JD.COM arrives home, there are not only various commodities. Supermarkets such as Sam, Oroqi, China Resources, etc., can visit directly at home in JD.COM without downloading additional apps or clicking on applets.

Daily coupon collection & limited time spike

The coupon center can receive exclusive coupons every day, all kinds of categories. Time-limited spike zone, cost-effective, daily needs of egg and milk products discounts are good.

Early, middle and late, different discounts

When the morning market is over 49 minus 15, the afternoon market also has 20 coupons for 30 yuan. Fresh selection in different time periods, with different discounts, can be purchased according to demand ~

Exclusive discount for newcomers

Newcomer registration, full 19 MINUS 15, rounding is equal to no money! In addition, there are exclusive offers for newcomers, playing "fracture" ~

Because the order is hot, the recent delivery time may have been fully booked, and it can only be delivered the next day for the time being. It is recommended that items that are not in urgent need be purchased at a discount.

07. Yonghui Life

Order time: 24h (depending on the merchant)

Delivery time: 24h (depending on the merchant)

Delivery time: 2 hours at the earliest (depending on the surrounding orders, the delivery time can be selected)

Key words: lazy home set meal, snacks buy one get one free, newcomer discount, over 38 packages.

Open Yonghui, and the strong taste of the food market comes ~ complete categories, immersive purchase.

Area classification, all categories

Vegetables, meat, frozen food and paper products are all cleaned and placed in different areas for easy purchase. There are a variety of categories, and you can choose at home.

Home Package & Snacks Buy 1 Get 1 Free

Home package, good ingredients, novice-lazy friendly. Buy one get one free for some snacks, which is very cost-effective ~

Exclusive discount for newcomers

Newcomer registration, exclusive discount, you can enjoy it within one month ~

Free of basic delivery fee in 38 yuan, and it will be delivered in about 2 hours at the earliest.

08. Fresh every day

Order time: 24h

Delivery time: 24h

Delivery time: 2 hours at the earliest (depending on the surrounding orders, the delivery time can be selected)

Key words: exclusive discount for members, 0: 00 limited time spike, home storage area, ingredients for fitness season, 57 yuan coupon package for newcomers.

There are also many kinds of fresh food every day, so it is very convenient to buy in different districts. 4.9 yuan can open members and enjoy exclusive discounts.

Time-limited spike & storage area

Time-limited spike, starting at 0: 00 every night, and there are goods at noon. There is no need to worry about hoarding goods at home during epidemic prevention. They are classified and purchased as needed.

March fitness season, selected ingredients

In the fitness season in March, the selected ingredients are well matched, and there are breakfast, lunch and dinner. Different nutrition combinations are healthier ~

Exclusive discount for newcomers

Newcomer registration, exclusive discount, members and non-members are universal ~

You can choose the delivery time, and the fastest delivery is about 2 hours.

Knock on the blackboard, and the key points are summarized.

The fastest delivery: Meituan, Hungry, Box Horse.

The most complete category: Tmall Supermarket, Box Horse, JD.COM Home, Yonghui Supermarket.

Minimum postage: Yonghui Life (from 38 yuan) and Daily Fresh (from 39 yuan).

Newcomers get the most discounts: Ding Dong buys food, Yonghui lives, and fresh food every day.

Have a chat

What is your must-have item for epidemic prevention at home?

Photography | Photographer design of all teams | Lao Wang next door

* The pictures and words in the text are original by the team.

The thief is far away.

– The End –

Poke the original

Original title: "Shanghai Online Shopping Raiders, 2022 Home Edition"

Read the original text

　　The victory of the 19th National Congress of the Communist Party of China attracted worldwide attention and Chinese people celebrated. In particular, the General Secretary of the Supreme Leader put forward the strategy of rural revitalization in the report of the 19th National Congress of the Communist Party of China, demanding that "priority should be given to the development of agriculture and rural areas, and in accordance with the general requirements of industrial prosperity, ecological livability, civilized rural customs, effective governance and affluent life, establish and improve the institutional mechanism and policy system of urban-rural integration development, and accelerate the modernization of agriculture and rural areas." This is not only a brand-new strategic decision made by the CPC Central Committee with the Supreme Leader as the core to solve the problems concerning agriculture, countryside and farmers, but also paves the way for rural revitalization in Socialism with Chinese characteristics in the new era and provides solid conditions for farmers to share the fruits of reform and development. Therefore, as soon as the rural revitalization strategy was announced, it was immediately enthusiastically supported and eagerly awaited by hundreds of millions of farmers.

　　The foundation of legislation lies in agriculture. China is a big agricultural country, and the issue of agriculture, countryside and farmers has always been a fundamental issue related to the national economy and people’s livelihood. Whether agriculture is strong or not, whether the countryside is beautiful or not, and whether farmers are rich or not, determine the sense of acquisition and happiness of hundreds of millions of farmers, and also determine the quality of China’s all-round well-off society and socialist modernization. If we want to achieve the goal of the first century and move forward to the goal of the second century as scheduled, the most arduous and arduous task, the most extensive and profound foundation and the greatest potential and stamina are all in the countryside. This requires us to focus on the strategy of rural revitalization, work hard, work hard, and achieve the goal of all-round agricultural upgrading, all-round rural progress, and all-round development of farmers, and write a glorious chapter for the all-round revitalization of agriculture, rural areas and farmers in the new era.

　　Effectively make farmers "rich." Rural revitalization conforms to the changes of major social contradictions in China in the new era, highlights the party’s greatest concern and pursuit of the people’s demands, and also "meets the people’s growing needs for a better life", making farmers’ sense of acquisition, happiness and security more substantial, more secure and more sustainable. In this regard, the report of the 19th National Congress of the Communist Party of China and the Central Rural Work Conference held last month clearly put forward a series of brief measures, such as reshaping the new urban-rural relationship and taking the road of urban-rural integration and development; Consolidate and improve the rural basic management system, realize the organic connection between small farmers and modern agricultural development, and take the road of common prosperity; Fight the tough battle against poverty accurately, take the road of poverty reduction with China characteristics, and so on. For example, if the new urbanization changes from "urban-rural integration" to "urban-rural integration", by cultivating rural characteristic industries, innovating industrial chain organization forms, and organizing the development of rural sightseeing and leisure industries, "internet plus" rural e-commerce industries, agricultural product processing industries, agricultural productive service industries, etc., it will not only expand the market of agricultural products, make it convenient for farmers to find jobs at home, but also solve the problems of some left-behind elderly people and children. It can also enable farmers to benefit from the factors they own through shares or other forms, so that farmers can become the biggest beneficiaries of rural revitalization, and then glow the enthusiasm, initiative and creativity of farmers to participate in rural revitalization as masters.Gradually condensed into the endogenous motivation and development ability of the majority of farmers to "get rich". In this way, agriculture will become a promising industry, farmers will become a career with a dry head, and the countryside will become a sweet home.

　　Really make the countryside "beautiful". Rural revitalization has pointed out the way for the promotion and development of rural construction in China in the new period. General Secretary of the Supreme Leader pointed out during his inspection tour in Hubei that the countryside cannot become a barren countryside, a left-behind countryside or a homeland in memory. Nowadays, it has become the focus and difficulty of building a well-off society in an all-round way to fill the weak links in the urban and rural economic system, fill the shortcomings in rural development and truly make the countryside "beautiful". If so, we must adhere to the harmonious coexistence between man and nature and adhere to the road of green development in rural areas; We must inherit the innovative farming civilization and adhere to the road of rural culture prosperity; We must innovate and improve the rural governance system and adhere to the road of good governance in rural areas; We must strengthen ideological and moral education and adhere to the road of cultivating civilized rural style, good family style and simple folk customs; It is necessary to improve the spatial pattern, industrial structure, production mode and lifestyle of resource conservation and environmental protection, and adhere to the road of ecological development in the new era of abundant crops, prosperous industries and green circulation; It is necessary to attract and cultivate new agricultural business entities, new professional farmers and new rural governance talents, and adhere to the road of improving and developing the overall quality of farmers to meet the needs of the new era. Targeted according to local conditions, symptomatic treatment, overall consideration, repair and supplement, and realize rural "beauty" in the refinement and precision of policy formulation and implementation.

　　Focus on making agriculture "strong". To make agriculture "strong", the premise is to realize the modernization of agriculture and rural areas, which is bound to involve the deepening reform and supporting construction of rural economy, politics, culture, society and ecological civilization. To sum up, it is to promote institutional innovation, focus on improving the property rights system and the market-oriented allocation of factors, build a modern agricultural industrial system, production system and management system, develop various forms of moderate scale operation, cultivate new agricultural business entities, improve the agricultural socialized service system, deepen the structural reform of agricultural supply side, and take the road of rejuvenating agriculture by quality. We should conscientiously implement the policy of stable and long-term change of rural land in contract relationship, further promote the reform of rural collective property rights system, agricultural product purchasing and storage system and price formation mechanism, and the reform of "streamline administration, delegate power, strengthen regulation and improve services" in agriculture and rural areas, and encourage people from all walks of life to participate in rural construction; It is necessary to increase the input of public finance, improve the rural financial system suitable for agricultural and rural characteristics, such as inclusive finance and financial insurance, and improve the ability and level of financial services; It is necessary to adhere to the concept of giving priority to the development of agriculture and rural areas, strive to cultivate a model family farm, demonstration cooperative, key leading enterprise, social service organization and demonstration agricultural industrialization consortium, research and develop cost-saving, efficiency-enhancing, high-quality and safe, green environmental protection technologies, optimize the structure and layout of modern agricultural industrial technology system, and increase policy support in agricultural science and technology, infrastructure, finance and taxation, and income security;Efforts should be made to cultivate a grand new professional peasant team with culture, technology, management and innovation … … Effectively make agriculture release more powerful form vitality and fully present "strong".

　　"Xiongguan Man Road is really like iron, and now it is a step from the beginning." The rural revitalization strategy has drawn a grand and beautiful blueprint for nearly 600 million rural people in China. In the new exam for rural revitalization, party committees, governments and relevant departments and units at all levels should earnestly improve their ability and determination to take the direction, seek the overall situation, formulate policies and promote reform, and further improve the party’s ability and level of leading rural work in the new era with the guidance of "eight clarifications" and "fourteen persistences", so as to "do our best and do what we can, do one thing after another, and do it year after year". (Ji Jianmin)