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　　On the morning of July 17th, the State Council Press Office held a press conference to introduce the national economy in the first half of 2023 and answer questions from reporters.

　　Fu Linghui, spokesman of the National Bureau of Statistics, said that in the first half of this year, the overall economic recovery in China improved, and the overall economic operation showed a good trend of recovery. With the economy and society fully returning to normal operation, the main indicators have generally improved, new kinetic energy has grown stronger, the quality of development has steadily improved, and people’s lives have continued to improve, laying a solid foundation for achieving the expected goals of economic and social development throughout the year.

　　From the next stage, although the external environment is becoming more complicated and severe, and the domestic economic development is also under pressure, the fundamentals of China’s long-term economic improvement have not changed, and the characteristics of strong resilience, great potential and full vitality have not changed, and the conditions for supporting high-quality development have not changed. With the accumulation of positive factors promoting development, the economy is expected to continue to recover.

　　First, the pull of consumption continues to increase. Since the beginning of this year, all aspects have actively resumed and expanded consumption, and the consumption potential has been gradually released, which has significantly enhanced the impetus to economic growth and played an important role in promoting economic recovery. In the first half of the year, the contribution rate of final consumption expenditure growth to economic growth reached 77.2%, which was significantly higher than that of last year. In the next stage, the employment situation will continue to improve, and residents’ income will continue to increase, which will help to promote residents’ consumption ability and willingness. At the same time, promoting the sales of new energy vehicles and green smart home appliances will be effective, which will help to expand consumption and promote economic recovery.

　　Second, the service industry is developing well. With the full recovery of normal operation of the economy and society, the growth of the service industry has obviously accelerated, especially the contact service industries such as wholesale and retail, accommodation and catering, and transportation have rebounded significantly, contributing to economic growth. The contribution rate of service industry growth to economic growth in the first half of the year exceeded 60%. In the next stage, the consumer demand for services such as cultural tourism, fitness and sports will be released faster, and the productive demand for R&D, design and business exhibitions will increase, which will drive the service industry to maintain rapid growth and help the economy run stably. Judging from the business activity index of service industry, the business activity index of service industry was 52.8% in June, which was in the boom zone for six consecutive months.

　　Third, new kinetic energy has developed and grown. China has deeply implemented the innovation-driven development strategy and strengthened its strategic scientific and technological strength. Modern information technology, artificial intelligence, big data and other technologies are widely used, and innovative achievements are constantly emerging, and new industries and new products are growing well. Since the beginning of this year, the domestic large aircraft C919 has completed its first commercial flight, the world’s first 16 MW offshore wind turbine has been hoisted, and scientific and technological innovation has continued to empower high-quality development. We should also see that the consumption growth of smart products has also continued to increase, which has also driven the growth of related manufacturing industries. In the first half of the year, the added value of smart consumer equipment manufacturing industry increased by 12% year-on-year. At the same time, around the project of overcoming the "bottleneck", the manufacturing industry of semiconductor-related industries grew rapidly in the first half of the year, and the added value of the manufacturing industry of special equipment for semiconductor devices increased by 30.9%. In terms of products, some new materials and intelligent products grew rapidly. In the first half of the year, the output of aerospace aluminum, industrial control computers and systems increased by 23.3% and 34.1% respectively. The continuous enhancement of innovation kinetic energy in the next stage will inject new impetus into economic development.

　　Fourth, the effectiveness of green transformation has emerged. The pace of green energy development has been accelerated, green production and lifestyle have been accelerated, and the synergistic development effect of green transformation and economic growth has been constantly emerging. In the first half of the year, the output of new energy products such as new energy vehicles, solar cells and charging piles increased by 35%, 54.5% and 53.1% respectively, and the export of "new three products" represented by lithium batteries, solar cells and electric manned vehicles increased by 61.6%. In the next stage, green development is full of kinetic energy, which will help the transformation of kinetic energy of economic growth while promoting the quality improvement of economic development.

　　Generally speaking, since the beginning of this year, China’s economy has gradually got rid of the impact of the epidemic and returned to the normal operation track, showing a good recovery trend. From the perspective of the whole year, despite the pressure and challenges, with the improvement of employment, the increase of residents’ income, the gradual strengthening of domestic demand, the optimization and adjustment of supply structure, and the growth of new kinetic energy, the economy will recover steadily and the quality of development will continue to improve. Therefore, we are fully confident, qualified and capable of accomplishing the expected goals and tasks of economic and social development throughout the year.

　 　　Xinhua News Agency, Beijing, May 29-The Democratic and Republican parties in the United States have been fighting over the federal government debt ceiling for several months, which has caused the financial market to continue to be under pressure. The two sides announced a preliminary agreement on this issue on the evening of 27th, which seems to bring positive signals to the market. However, according to some media and industry insiders, once the deadlock on the debt ceiling is temporarily resolved, it will be followed by further large-scale borrowing by the US government, which may bring instability to the financial industry.

　　US President joseph robinette, Democrat, Speaker of the House of Representatives and Republican Kevin McCarthy announced on the evening of 27th that they had reached an agreement in principle on the federal government debt ceiling, breaking the deadlock between the two parties that lasted for several months.

　　On May 24th, traders worked in the trading floor of new york Stock Exchange. Xinhua News Agency (photo by Guo Ke)

　　Reuters analyzed on 28th that this agreement "may avoid a debt default that undermines economic stability", and this effect of "ending uncertainty" is welcomed by financial markets. However, the agreement may only make investors "temporarily excited", and the market "may soon discover" that this is actually "bad news".

　　According to Reuters’s analysis, once the debt ceiling agreement is reached, the U.S. Treasury is expected to issue a large number of bonds in a short time to "quickly fill the void in the national treasury", which will "suck hundreds of billions of dollars from the market".

　　The Bank of JPMorgan Chase recently estimated that the US Treasury may issue Treasury bills with a total amount of nearly $1.1 trillion within seven months after the federal government debt ceiling is raised.

　　Reuters also explained that if the US government issues bonds on a large scale in the short term and implements the current high interest rate, it may attract a large amount of funds originally invested in other targets or stored in banks. This will not only aggravate the recent widespread problem of deposit outflow in the banking industry, but also make banks face greater liquidity pressure. It may also push up the interest rates of short-term loans and bonds, and further increase the financing costs of enterprises already under pressure in the high interest rate environment.

　　This is a US dollar bill photographed in Washington, USA on March 23rd, 2020. Xinhua News Agency reporter Liu Jie photo

　　Terry Ouizman, global foreign exchange and interest rate strategist of Macquarie Group, Australia, said that the market "has raised the expectation that the US Treasury will issue a large number of bonds in the next few weeks to replenish its own funds", which is "an unsolved problem" in the debt ceiling agreement.

　　According to the estimation of analysts of BNP Paribas, before the end of September this year, the scale of funds flowing from bank deposits and other aspects to US Treasury bills may reach about 800 billion US dollars.

　　Mike Wilson, an investment strategist at Morgan Stanley in the United States, said that the issuance of treasury bonds by the US Treasury Department "will significantly absorb market liquidity".

　　Alex Leonard, head of the investment department of ruffer, a British investment management company, said: "We are worried that if the financial system starts to lose liquidity, it will lead to environmental deterioration and the market will easily collapse."

　　Daniel Critter, an executive of Capital Markets Company of Bank of Montreal, Canada, said that the exhaustion of bank liquidity "may have a more significant impact on risky assets, especially at a time when the uncertainty of the financial industry has increased".

　　This is a street sign taken outside the new york Stock Exchange on January 18th, 2022. Xinhua News Agency (photo by Guo Ke)

　　Due to the long-term fiscal deficit, the federal government of the United States needs to continuously raise the debt ceiling set by Congress, which is currently $31.4 trillion. The United States hit the debt ceiling on January 19 this year, and the Ministry of Finance subsequently took "unconventional measures" to avoid debt default. Finance Minister janet yellen warned that the relevant measures may only last until the beginning of June.

　　According to the statistics of the relevant departments of the US Congress, Congress has adjusted the debt ceiling 102 times since the Second World War. The struggle between the two parties has intensified in recent years, and the debt ceiling negotiations have been constantly wrangling, leading to chaos such as market turmoil and government lockout.

　　The debt ceiling agreement announced by Biden and McCarthy still needs the approval of the Senate and House of Representatives. Due to the serious differences between the two parties on the agreement, it is still challenging to complete the legislative process as scheduled before the federal government defaults on its debts. (Gao Jie)

　　Cctv newsAccording to the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection, recently, the Commission for Discipline Inspection of Heilongjiang Province carried out the task of key rectification of the theme education of the provincial party committee, and carried out in-depth special rectification work on the problem of "difficult work" for market players and the masses. In order to continuously release the strong signal that discipline must be strict and discipline violations must be investigated, and strengthen the deterrent effect of warning education, eight typical cases in administrative examination and approval, government services and administrative law enforcement since the special rectification work was carried out are reported as follows:

　　First, Zhao Tongfu, the former chief of the intermediary management unit of Baoqing County Housing Comprehensive Service Center, undermined the environmental problems of administrative examination and approval.From 2021 to 2022, Zhao Tongfu took advantage of his position to accept the entrustment of others, instructed his subordinates to file false commercial housing sales contracts to help 18 students choose schools and accept money of 170,500 yuan from others. Later, 98,000 yuan was returned because nine of the students failed the school verification. Zhao Tongfu also has other serious violations of discipline and law. He was expelled from the party and public office, and the suspected crimes were transferred to the judicial organs for legal treatment.

　　Second, Mou Lichen, the chief of the Vocational Adult Education and Private Education Management Unit of Tangyuan County Education Bureau, undermined the environmental problems of administrative examination and approval.In the second half of 2020, Mou Lichen discovered in his work that a training institution in Tangyuan County had changed its business address without approval, and immediately called the operator of the training institution to go through the examination and approval procedures. At the same time, he deliberately delayed the examination and approval procedures on the grounds that the area of the training institution’s business premises was not up to standard. In April, 2021, after receiving liquor, milk and shopping cards worth RMB 1,000 from the operator, Mou Lichen went through the business address change procedures that month. In May 2023, Mou Lichen was punished by warnings within the party, and the income from violation of discipline was returned.

　　Third, Wu Duanhong, a staff member of the household administration window of the government affairs service hall in Daqingshan County, damaged the government affairs service environment.In November, 2022, Wu Duanhong violated the job requirements, and his language was rude and his attitude was bad and rude to the people who came to apply for identity cards, which caused adverse effects among the people. In March 2023, Wu Duanhong was punished by government warning.

　　4. Wu Dongbo, the former director of the Administrative Examination and Approval Center of Mingshui County Transportation Bureau, and Li Hongying, the window staff, damaged the government service environment.In August, 2022, when Wu Dongbo handled the road freight transport license for the masses, he let Li Hongying, a window staff member under his subordinates, prevaricate to handle the masses under the pretext of network failure and waiting for the approval of his superiors, so that the masses went back and forth to the service window many times. During this period, Wu Dongbo failed to supervise his subordinates, Li Hongying was tardy and inefficient, and the two of them treated the masses with a blunt tone and an arrogant attitude, which had a very bad influence. In April, 2023, Wu Dongbo was punished by the party, and Li Hongying was punished by the government.

　　5. Wang Zihan, a member of the Engineering Quality and Safety Service Center of Jiagedaqi District Housing and Construction Bureau in Daxing ‘anling Region, damaged the government service environment.In March, 2022, Wang Zihan did not report the situation to the leaders in time and did not deal with it according to the procedures after receiving the 12345 government hotline. He was negligent in his work, shelved and forgot the situation, and failed to deal with the people’s complaints in time according to the regulations, resulting in adverse social impact. In April, 2023, Wang Zihan was given a government warning.

　　Six, Sun Wu County Agricultural Comprehensive Administrative Law Enforcement Brigade, the former deputy head of the Lv Zhaocai destruction of administrative law enforcement environment.From August 2019 to November 2021, Lu Zhaocai took advantage of his position to accept the entrustment of others, and took the form of impersonation in the name of others to impose administrative punishment, privately reduced the number of illegal mining, and did not deal with the perpetrators of sand mining, so that the perpetrators of sand mining were not criminally investigated and accepted the property of others totaling 144,000 yuan. Lv Zhaocai still has other serious violations of discipline and law, and was expelled from the party and public office. The suspected crime was transferred to the judicial organs for legal treatment.

　　7. Wang Ying, the former director of the Health Supervision and Health Service Center of hegang Workers and Peasants’ District, destroyed the environmental problems of administrative law enforcement.In February, 2021, when Wang Ying was handling an illegal medical practice case, the administrative law enforcement was not standardized, which violated the handling procedures, and the seized material evidence was not destroyed as medical waste according to the law. After the decision on administrative punishment was issued, the person subjected to execution failed to perform the administrative punishment within the statutory prosecution period, and Wang Ying did not apply to the people’s court for compulsory execution, resulting in the case being shelved and never closed. In April 2023, Wang Ying was severely punished by the party.

　　8. Xu Ruxin, coordinator of the Supervision Brigade of Longfeng District Urban Management Comprehensive Law Enforcement Bureau in Daqing City, undermined the administrative law enforcement environment.In February, 2023, when Xu Ruxin carried out the centralized rectification of illegal activities in the area of city appearance and environmental sanitation, he was rude and rude when communicating with the managed clients, and publicly insulted the managed clients, causing adverse effects. In May 2023, Xu Ruxin was punished by government warning.

　　Recently, the Beijing Urban Management Committee issued the "Beijing Electric Power Development Plan during the Tenth Five-Year Plan". During the Tenth Five-Year Plan period, the reliability rate of power supply in the whole city will reach 99.996%, and the proportion of externally transferred green electricity will reach about 21.4% of the total electricity consumption. By the end of 2025, the total scale of charging piles in the city will reach 700,000, and the scale of changing power stations will reach 310. The average service radius of public charging facilities for electric vehicles in plain areas is less than 3 kilometers.

　　By 2025, the external adjustment of green electricity will reach 30 billion kWh.

　　According to the planning content, during the "14th Five-Year Plan" period, with the accelerated development of modern industrial system and digital economy, the rapid layout of industries such as 5G, intelligent manufacturing and high-end manufacturing, and the rapid development of key areas such as "three cities and one district", the power demand potential will be obviously released. It is estimated that by 2025, the electricity consumption of the whole society in this city will be 140 billion kWh, with an average annual increase of 4.2%, and the maximum power load will be 33 million kilowatts, with an average annual increase of 7.6%. At the end of the Tenth Five-Year Plan period, about 28 million kilowatts of external power will be needed.

　　During the Tenth Five-Year Plan period, the city will grasp the direction of green and low-carbon development, further optimize the power supply structure, promote the development of renewable energy, strengthen energy cooperation outside the region, comprehensively improve the local power supply capacity and the consumption level of renewable energy, and form a new power supply security pattern.

　　Vigorously promote the expansion of centralized wind power projects such as Guanting and Qinghuiling; Combine low-carbon parks and zero-carbon villages to promote the development of decentralized wind power projects. Accelerate the construction of garbage incineration power generation projects in Daxing and Shunyi, sludge biogas power generation projects in reclaimed water plants such as Gaobeidian and xiaohongmen, and put them into operation in parallel during the Tenth Five-Year Plan period.

　　Actively introduce clean power from other places, deepen energy cooperation between Beijing-Tianjin-Hebei and surrounding areas, arrange surrounding renewable energy bases in an orderly manner, actively promote the construction of wind power bases around the capital, and support the construction of renewable energy bases in Shanxi, Mongolia and other regions. Explore the establishment of a new model of "green electricity" entering Beijing, which is "the development of overseas resources, the directional transmission of green electricity and the directional consumption of this city", and gradually improve the consumption level of local renewable energy power. By 2025, the transferred green electricity will reach 30 billion kWh, accounting for about 21.4% of the total electricity consumption.

　　The city will speed up the construction of external power transmission channels and improve the power supply support capacity. By 2025, the city’s power supply reliability rate will reach 99.996%; Distribution automation coverage rate and smart meter coverage rate all reached 100%.

　　Non-resident liquefied gas cylinders in key areas are cleared.

　　During the "14th Five-Year Plan" period, the city will take "replacing coal with electricity", "replacing oil with electricity" and "replacing gas with electricity" as the starting point, build a new electricity consumption structure, continuously increase the proportion of electricity in terminal energy consumption, improve the level of terminal electrification, and realize the transformation and upgrading of energy consumption.

　　The city will scientifically plan the power grid in mountainous areas, comprehensively improve the power supply guarantee capacity, follow the principle of "first standing before breaking", and steadily and orderly promote the implementation of the "coal-to-electricity" project in Fangshan, Mentougou, Huairou, Pinggu, Miyun, Yanqing and other mountainous areas on the premise of sufficient power supply; Improve the heating guarantee mechanism and emergency repair system for users of "coal to electricity" in mountainous areas, and improve the service level of rural power supply. By 2025, heating in mountainous areas will be basically realized without coalification.

　　Optimize the layout of charging and replacing facilities, build a network of charging facilities "mainly charging in residence and office, supplemented by rapid charging by public utilities", and form a service system with high efficiency and excellent experience. Strive to reach 700,000 charging piles and 310 power stations in the city by 2025, and the average service radius of public charging facilities for electric vehicles in plain areas is less than 3 kilometers. Orderly promote the transformation of gas stations in the functional core area of the capital to charging stations and power stations.

　　The city will also accelerate the "LPG to electricity/natural gas" in accordance with the principle of "gas is suitable, electricity is suitable". By 2025, non-resident liquefied gas cylinders will be cleared in key areas such as the capital functional core area and Changping "Huitian area", and the number of catering merchants "replacing gas with electricity" will reach a certain scale. At the same time, we will continue to promote the power blanking project and orderly promote the renewal and transformation of the distribution network in old communities before 2000. Combined with the construction of utility tunnel, major projects and key tasks in this city, we will link up key projects such as urban renewal, fine renovation and upgrading of back streets and alleys, and make overall plans to promote the underground project of power overhead lines in the functional core area of the capital.

CCTV News:At present, it is the picking and selling season of durian in Thailand. China is the largest importer of durian in Thailand, and most of durian made in Thailand is sold to China. Since the opening of China-Laos Railway, many Thai durian exporters have chosen to transport durian to China through China-Laos Railway, so that China consumers can eat Thai durian which is fresher and tastes better.

Thailand has a history of planting durian for hundreds of years, and has more than 200 varieties of durian, which is the country that exports the most fresh durian in the world. Thai durian exporters said that since boarding the "express train" in China-Laos Railway, the transportation time of durian to China has been greatly shortened, and the probability of loss in transit has also been significantly reduced.

Thai durian exporter Wachai:Our company exports durian to China. This year, we choose railway transportation because it saves time compared with road transportation and sea transportation. In the past, it took about 7 days by sea transportation and 5 days by road transportation. Since China-Laos Railway came into being, it takes only three days for durian to be transported from Thailand’s Pointe Bamboo House to Kunming, China, which is faster.

According to the statistics of the Ministry of Commerce of Thailand, China is the largest export market of durian in Thailand in 2022, accounting for more than 96% of the total durian export. It is estimated that with the help of China-Laos Railway, the export of durian in Thailand is expected to reach a new high this year.

Utichai, President of Thai Durian Association:The opening of China-Laos Railway has added a new mode of transportation for durian export. We can pick durian with better maturity and better taste. We hope that consumers in China can eat more delicious durian.

Wen | Xiao Gu Dong

With the arrival of beginning of autumn, the old stalk of "the first cup of milk tea in autumn" has revived again, which not only reached the top of the hot search list on social platforms, but also directly led to the upsurge of selling major tea brands.

According to the take-away data of Meituan, a total of 150,000 milk tea shops participated in the beginning of autumn Milk Tea Carnival this year, and sold more than 40 million cups that day, reaching a record high after beginning of autumn last year. Among them, the sales of Chabaidao, Guming, Auntie in Shanghai, Xicha, CoCo Keke, Shuye Xiancao and Yihetang exceeded one million cups, while the sales of Honey Snow Ice City reached 12 million cups.

To some extent, "the first cup of milk tea in autumn" is not only a youthful lifestyle, but also a collective marketing of tea brands. Not only is the "first cup of milk tea in autumn" popular all over the network, but tea brands such as Mi Xue Bing Cheng, Rui Xing, Shu Yi Shao Xian Cao are also frequently searched for news about donations, endorsements, joint names, etc., and naturally they are involved in a round of entertainment storms.

The 2022 New Tea Research Report issued by China Chain Store & Franchise Association shows that the scale of new tea is expected to reach 104 billion yuan in 2022, and the total number of new tea stores is about 486,000. In 2023, the market scale is expected to reach 145 billion yuan, with a compound growth rate of nearly 20% in three years.

With the rise of the milk tea track, milk tea brands began to exert entertainment marketing, tapping the fan economy with the help of star effect, or inviting stars as brand spokespersons, such as badminton celebrity and Malaysian Datuk Willa Li Zongwei as spokespersons for Bawang Tea Ji Malaysia brand, so as to establish a deeper emotional link with Malaysian consumers, or inviting popular stars as recommenders when launching new products, such as when the tea official announced the brand new products, namely, red bayberry, Zhizhi bayberry, and the synchronous official announced "Yangmei". It is not difficult to see that the brand of milk tea, like other brands, cares about the artist’s nationality and the current popularity.

Summer is the hot season of milk tea, and many milk tea brands try to further enhance the attention of new products by cooperating with artists. When the book also burned grass to announce new products, it also announced the brand ambassador in a suspense way. Sharp-eyed netizens recognized Wang Churan at a glance. At this time, Wang Churan’s popularity was greatly reduced because of his role as Xu Qin in My Fireworks on Earth, and various negative topics were derived from netizens’ pouring oil. Therefore, the book also burned grass, which attracted resistance and eventually ended with the brand withdrawing related materials.

It is not uncommon for milk tea brands to overturn with artists and celebrities. There have been precedents before. In August last year, Cha Baidao officially announced that the bottom spicy child became the spokesperson of the new red raspberry series, and took photos before and after his cross-dressing. However, netizens didn’t pay the bill for this, and there were a lot of bad reviews for a while. For this "ugly" hot search, the spicy child himself also ridiculed himself, saying that he should be the first person in the "ugly" hot search. This situation was staged again in July this year. Cha Baidao announced that the legendary e-sports player TheShy became a good tea experience officer of Cha Baidao, which also caused many netizens to question, such as "There are so many excellent e-sports players in China, and Cha Baidao is a China brand, why should we choose a Korean as a spokesperson" …

In contrast, Rui Xing and Zhang Wanyi, who came out of the circle because of the explosion of Sauvignon Blanc, cooperated to promote Lanyun Tieguanyin and won a lot of praise. This stems from the fact that Zhang Wanyi won a good national reputation with the role of Chen Yannian in The Awakeing Age in the early days, and now she is known as the first person to enjoy the actor’s bonus with her excellent interpretation of the role of the tortoise in the summer explosion drama Sauvignon Blanc. It is naturally popular for artists with both national reputation and word of mouth to get new business. Even Ruixing, who is at the forefront because of the large amount of ice, has successfully taken this opportunity to pull a wave of goodwill, which further shows that choosing a good partner is the key for milk tea brands to enter entertainment marketing.

With more and more brands of milk tea, the market scale is growing, and the trend of homogenization of categories and products is becoming more and more obvious. At present, the breakthrough way of milk tea brands seeking differentiation by cross-border joint names has also been normalized. As far as recent actions are concerned, they can be roughly divided into three categories:

First, cooperation with state-owned enterprises reveals a trace of contrast in seriousness. Recently, Mi Xue Bing Cheng announced that it will jointly launch China Post’s first green store in China, and more outlets will be selected after the pilot. Topics such as "Mi Xue Bing Cheng entered the establishment" and "Mi Xue Bing Cheng turned green" have sparked heated discussions on the Internet.

In addition, because Michelle Ice City and Rui Xing became a group of tell it to the judge on the social platform earlier, they fell in love and killed each other in a strange way. This time, the joint name of Mi Xue Ice City and Rui Xing has spawned new stalks, such as "Dear Rui Xing, when you read this letter, I have been compiled" and "Dear Rui, when you saw this news, I not only entered the party exam, but also went deep into the grassroots". Such words continue to be screened in the comment area of related news.

From the broken wall linkage between Mi Xue Bing Cheng and China Post, to the continuous love and killing with Ruixing, these are all linked marketing in different fields. The former can enrich the brand opening methods, add new brand footnotes, and satisfy the public’s curiosity to a certain extent, while the latter can strengthen the normalized topic of the brand itself, attract the public to pay attention to the brand continuously, and have a good impression on the brand.

Second, the brand of milk tea and the drama series are jointly named, and they continue to innovate. During the summer vacation, Naixue’s tea was co-branded with "jade bone Yao", which not only launched a new co-branded product "Domineering jade bone Berry and Peach", but also launched a limited number of surrounding areas with Xianxia flavor, such as role stickers, character badges, cup sets and paper bags, which attracted fans to buy, but also set off a DIY trend and enhanced the long tail value of the linked surrounding areas.

Previously, it was also a great success that there was a joint name of Xi Tea and Meng Hua Lu. Not only were there many activities such as "Xi Semi-Covered Face" theme shops and flash flash, but also special drinks were launched, which sold nearly 300,000 cups on the day of launch, and exceeded 1.4 million cups in the first week. It can be seen that this cooperation not only brought fans an immersive offline experience, but also allowed new products to take advantage of the momentum of the drama fan traffic to break the circle.

The third is to cooperate with the second element and the e-sports niche circle. If "Riding the Wind and Breaking the Waves" invites Meiyi Liya to break the First blood of the second dimension, then the joint name of Chabaidao and the love reasoning mobile game "Undecided Book" is a typical Double kill. Based on the theme colors of Xia Yan, Zuo Ran, Mo Yi and Lu Jinghe in the game, four co-branded teas, namely, Yangzhi Ganlu, Peach Oolong Tea, Qingti Jasmine and Wuqi Mohei, were customized, and the surrounding gifts, such as co-branded cup sets, paper bags, stickers, postcards and PVC ticket stubs, accurately poked the fans’ psychology, and many stores burst orders. For this reason, employees also felt: "You can’t finish it."

The underlying logic of this series of joint gameplay is to use cross-border cooperation to drain the brand itself, or to satisfy consumers’ curiosity, or to poke consumers’ personal preferences, or to follow the fancy "hot" of entertainment hotspots, thus enhancing the online and offline sound volume of brands and products, laying the foundation for trend marketing, centralized exposure and accurate drainage.

The brand popularity brought by entertainment marketing is temporary, and the brand value brought by public welfare action is long-lasting. Recently, affected by the typhoon, extremely heavy rainfall occurred in many places, causing floods. Many brands such as Honey Snow Ice City, Chabaidao, Bawang Tea Ji, Xicha and Guming donated money to help flood control and disaster relief, ranging from tens of millions to millions. This kind of charity won unanimous praise from netizens, and the description of Honey Snow Ice City and Koga (referring to every snow treasure) in the remarks of Honey Snow Ice City touched many consumers. To this end, some netizens are understanding the donation list of milk tea brands, and bluntly want to support these caring brands with practical actions. A sentence of "buy them in the future" is enough to prove their intention.

In fact, the charity of milk tea brands has long been traced. Take the "Rural Children’s Playground" public welfare activity initiated by Meituan as an example. In the past year, more than 20,000 stores from milk tea brands such as Mi Xue Bing Cheng, Xi Cha, Cha Bai Dao and A Shui Da Bei Cha participated, and donated a few cents, some wool or even more from each order, resulting in more than 150 million love orders for building 202 rural children’s multifunctional playgrounds. In the past beginning of autumn, the US delegation launched the beginning of autumn Milk Tea Carnival, which also attracted hundreds of merchants to continue to contribute to this charity action, which also added the positive connotation of "drinking milk tea is doing charity" to "the first cup of milk tea in autumn".

Nowadays, the public welfare actions of milk tea brands are more organized and scaled up. On August 8th, nine new tea brands, namely Chabaidao, Guming, Mi Xue Bing Cheng, Shuyi Xiancao, Shanghai Auntie, Xicha, Yihetang, Modern China Tea Shop and Qifentian, jointly established the "New Tea Charity Fund", with an initial fundraising scale of tens of millions of yuan. It is reported that in the future, the foundation will focus on rural revitalization and industrial assistance to agriculture in underdeveloped areas, feed back upstream agriculture through the new tea industry chain, and at the same time, give consideration to student assistance and major disaster relief, and feed back society with tangible actions.

From this point of view, the milk tea brands involved in the entertainment storm have gained attention and flow among netizens’ heated discussions, and then converted them into purchasing power, which has promoted the sales growth of the brands themselves and word-of-mouth construction, and provided the possibility for actively practicing public welfare and giving back to the society, thus forming a closed-loop development of long-term brand growth.

* Original article, please indicate the source when reprinting.

　　Hanzhong City, Shaanxi Province, is one of the birthplaces of human civilization. On July 29th, General Secretary of the Supreme Leader visited Hanzhong City, visited the exhibition of historical relics in Hanzhong Museum, and learned about the historical culture and cultural relics protection in Hanzhong. He pointed out that it is necessary to give full play to the important role of museums in protecting, inheriting, researching and displaying human civilization, protect the Chinese context, make cultural relics alive and expand the influence of Chinese culture.

　　Learn from the past and learn history with the general secretary. Today, I walked into Hanzhong City to feel the charm of Tianhan and inherit Chinese civilization.

　　Chinese cornucopia, birthplace of Han family

　　Hanzhong City is located in the southwest of Shaanxi Province, bordering on Sichuan Province. It is named after the Hanshui River flows through this place, and it was also called "Tianhan" in ancient times.

△ Cultural relics unearthed in Hanzhong area (photographed by CCTV reporter Cheng Cheng)

　　As early as the Paleolithic Age, there were primitive ancestors in Hanzhong. A large number of historical relics, such as stone tools and pottery, have been unearthed in the local Longgang Temple site and Mang Cave site, which proves the civilization and glory of Hanzhong.

　　In the Xia Dynasty, the Youbao family, south of the Qinling Mountains, established a praise country in Hanzhong and became a member of early China. Since then, Hanzhong has opened a splendid civilization of Xia, Shang and Zhou dynasties.

　　After the demise of the Qin Dynasty, Liu Bang took Hanzhong as his birthplace and achieved the inheritance of the Han family for more than 400 years. Han dynasty, Han nationality, Han nationality and Chinese have come down in one continuous line to this day, forming a splendid Chinese culture.

　　"Every brick and stone records the vicissitudes of history." Hanzhong’s historical remains, such as worship altar, ancient Hantai, Yinmachi, Baoxie plank road and cliff stone carvings, silently tell people the endless life of Chinese civilization.

　　Praise the oblique plank road for crossing the Millennium.

　　The Hanzhong Museum visited by General Secretary of the Supreme Leader is a community museum based on the "Three Sites of the Western Han Dynasty". Among them, Guhantai was once the palace site where Hanwang Liu Bang had been stationed. There is not only the Wangjiang Tower, which enjoys the scenery of Qin and Shu at a glance, but also the famous ancient plank road at home and abroad.

△ Wangjianglou, located in Hanzhong Museum (photographed by CCTV reporter Cheng Cheng)

△ Stone carvings of Hanzhong Museum (photographed by CCTV reporter Cheng Cheng)

　　"It’s hard to get through the road, but it’s hard to get into the sky!" In order to cross the Qinling-Bashan Mountains, ancient ancestors made holes in the cliff where they passed, inserted beams, laid boards and built plank roads.

　　Hanzhong is a transportation hub connecting Bashu and Chang ‘an in ancient times. There are seven plank roads in the territory, which is known as the "hometown of plank roads". Among them, Baoxie ancient plank road has the earliest opening time, the largest construction scale and the longest use time, and is called "the crown of Shu Road".

△ Schematic diagram of Qin-Shu ancient road (photographed by CCTV reporter Li Bing)

　　As a traffic artery connecting the Central Plains and Southwest China in ancient times, the plank road in Hanzhong promoted regional economic prosperity and cultural exchanges, showed the spirit of the ancients to open up the road to Xinjiang and forge ahead, and left behind historical allusions such as "building the plank road in an open way, hiding the darkness".

　　Shimen yunhui national treasure

　　At the southern end of the ancient plank road in Baoxie, there is a manually dug tunnel named "Shimen". Shimen Tunnel was built by "fire and water excitation" in Yongping period of the Eastern Han Dynasty, and it is also the earliest manually dug tunnel in the world.

　　After the opening of Shimen Tunnel, there was a constant stream of officials, businessmen and literati in the past, leaving many inscriptions on the cliffs inside and outside Shimen. Among them, thirteen stone carvings are particularly precious, and they are called "Thirteen Stone Gates". In the sixties and seventies of last century, due to the construction of water conservancy, the "Shimen Thirteen Products" was chiseled and moved to Hanzhong Museum, and it has been restored and displayed to this day.

△ "Shimen" Cliff rubbings (partial)

　　"Shimen Yunhui, jumping out of the cliff treasure of the book world; Fortunately in Han Dynasty, there is still priceless history. " "Thirteen Classics of Shimen" is not only an important document in the history of transportation, water conservancy and science and technology in ancient China, but also of great significance to the study of the evolution of ancient Chinese characters and the development of calligraphy art.

　　Between square inches, a thousand years at a glance. From the "light of ancient Shu" in Sanxingdui Museum to the "charm of heavenly Han" in Hanzhong Museum, we can see the profoundness and long history of Chinese civilization.

　　As General Secretary of the Supreme Leader said, "A museum is a big school." Inheriting Chinese civilization and protecting cultural roots, this "big school" shoulders a sacred mission.

　　Producer: Shen Yong Zhao Xuehua Gong Xuehui

　　Chief writer Liu Huimin

　　Reporter Li Bing Cheng Cheng

　　Broadcast Li Chun

　　Audio production Liu Yifei

　　Visual sense

Original bi Dao bi Dao

Everyone has bought food online! Especially during the epidemic, many people stopped going to the supermarket, so it was quite convenient to buy food online and deliver it to their homes directly. Me too.

But recently I found that buying food is really expensive! When I bought it, it was dozens of times bigger, and I felt that my Engel coefficient rose much faster than the fund.

I’m surprised. Is it so expensive because I buy food online? Would it be cheaper to buy it directly in the supermarket? In other words:

Online shopping and offline shopping

Who is more expensive?

How much is it expensive?

Based on my simple cognition, buying food online needs to be delivered to your door, which is definitely more expensive than buying it myself in the past. However, there are all kinds of full discounts and shopping vouchers for online shopping. After several times of integration, it is hard to say who will be cheaper.

With these doubts, I launched a grand survey. I chose Meituan Shopping APP, Dingdong Shopping APP and wu mart as the research objects, and counted the prices of online and offline common dishes! Today, I will teach you to buy food by hand!

The research method is to select common dishes that are available online and offline, and compare the unit prices. For example, baby dishes are all packed in 3 pieces of 400g, and the US group buys food at 6.49 yuan, Ding Dong 6.5 yuan, and Wumart only needs 5.9 yuan! The gap is as high as 60 cents! Think about the online doll dishes I bought in those years, and this wave feels that I am more delicious.

Including baby dishes, I have counted the prices of 75 kinds of goods in three stores, covering four categories of vegetables, meat, fruits and snacks, which are quite rich. For the sake of statistical fairness, we always adhere to four criteria in this survey:

There are different forms of online and offline pricing. Except for snacks and other commodities with uniform specifications, others are converted into the price per catty for comparison.

Some offline goods are not marked with weight, so the unit price is estimated by weighing.

Try to choose the same variety and brand for fruit and meat comparison, if not, choose the cheapest price comparison.

The price here does not consider special discounts such as membership discount and new group purchase, and all the prices are the most common purchase prices of the public.

Then the following conclusion table is amazing, which is simply shocking to my mother! I suggest that all poor people collect:

What I marked with yellow background in the picture is the lowest price for horizontal comparison. Here again! The prices in the table only represent Bi Dao’s on-the-spot investigation and online statistics during May 9 -10, 2022, and the prices may be different in different cities, regions, branches and time, for reference only!

At first glance, you will find that according to the average price, 42 items are cheaper offline, 30 items are more favorable online and 3 items are flat. But this is not specific enough! I combined the data and summed up five major findings. Let’s share them with you. From then on, I will buy food sideways and never lose money again!

Conclusion 1: It is cheaper to buy vegetables offline as a whole, and the increase of individual vegetables online exceeds 130%.

We have counted 27 kinds of vegetables, and on average, 18 kinds are cheaper offline, more than half! The range of price increase is 0.4%, and the one that is fiercer can increase by 131.5%. The difference is really great:

Unexpectedly, the highest increase turned out to be onion! Moreover, three brothers, onion, ginger and garlic, account for three of the dishes with an increase of top5, with an average of 7.1 pieces of onion, 3.3 pieces of ginger and 2.6 pieces of garlic per catty, which is worthy of being the three treasures of cooking! In addition, cabbage, cauliflower, Pleurotus eryngii and tomatoes have also increased a lot. Those who like to eat these should pay attention to buying them offline. But carrots are so cheap online, no wonder everyone can chew carrots at home. …

In addition to the price gap, I have to remind everyone that offline buying has a huge advantage, so you can choose! You can pick more affordable dishes at the same price. For example, the two packages below are also 2.99 pieces of cucumbers, and the left side is simply blood earned!

Conclusion 2: It is generally cheaper to buy meat offline, but it is more cost-effective to buy cattle online.

Meat is also generally cheaper offline, especially offline chickens, eggs, chicken legs and chicken breasts.

We look at ordinary fresh eggs, which are up to 4 pieces more expensive online than offline boxes, while offline eggs are only 0.83, which is equivalent to five eggs disappearing out of thin air! Some eggs are scattered when walking, which is why eggs are not easy for Mo Wen’s future … but chicken wings are cheaper online, which is amazing:

There are also exclusive meats online. For example, the pork belly of Ding Dong is 2.08 yuan cheaper than the supermarket and the fat beef roll is 8.08 yuan cheaper. Can you not eat it? There is also the beef tendon of Meituan, which is also 11.08 yuan cheaper. Can you not buy it?

Ps: The price of meat is also affected by the way of frozen/chilled preservation. Because some meat here is only frozen online and chilled offline, we can only compare it first … You can compare it according to specific parameters when buying!

Conclusion 3: It is cheaper to buy fruit offline, especially pitaya!

Except apples and pears, other fruits are cheaper in supermarkets. Online increases such as pitaya, bananas and wogan have all exceeded 40%, which is quite expensive! Watermelon has risen by 6.7%, and you can only chew a few more melons and pull them back like this.

Not only is the price low, but there are more varieties of offline fruits, and it is often cheaper to pick! The low-priced Xin Jing watermelon in the supermarket is only 3.19 yuan a catty, but there is no such option online.

In addition, there are also differences in the real things bought online and offline. I compared the bananas that were also marked as imported bananas. As a result, the long bananas bought in the supermarket and the short bananas bought online are like honest bananas. ..

Conclusion 4: It is cheaper to buy snacks online, especially drinks and instant noodles.

Snacks are AMAZING, and drinks, instant noodles and ice cream are mostly cheaper online! I cleaned up all the cheap ones, and then I will go to Meituan Dingdong to buy snacks according to this!

Puffed food and biscuits are more affordable offline. The fun in the supermarket is 50 cents cheaper, and Oreo is 1 yuan cheaper. Although there is not much money, everyone must be very concerned.

Conclusion 5: The so-called special price is often only pulled to the average level.

I have another discovery in this wave of price comparison. Most of the goods marked with special prices are only pulled to the average level, and there is no discount that breaks the bottom line as expected.

For example, when Longweixian made a special offer online, it was 6.2 yuan. In fact, the original price of the supermarket was 6.2 yuan. Wangzai milk, which is promoted in the supermarket, sells for 8.99, but it sells for 8.99 normally online … Each platform has its own advantages and disadvantages, so let’s compare the most cost-effective ones.

It’s a special offer and a promotion, but it’s not all the same in the end!

tag

The above is my comparison of online and offline food prices, and then sum up: it is cost-effective to buy vegetables and fruits offline, it is cost-effective to buy snacks online, and it is equally divided online and offline.

Of course, everyone’s membership and full discount in APP and offline supermarkets are different, so special price changes are not taken into account. You can make careful calculations according to your personal account! I hope this article has reference value for everyone! What do you think about buying food? Welcome to talk about it in the message area. Let’s save money together!

Original title: "Is online shopping more expensive than supermarkets? Comparing 75 kinds of vegetable prices, I found that I lost a hundred million yuan before …

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1905 movie network news On September 10th, Teachers’ Day, some netizens exposed a video, and the third film directed by Deng Chao was officially launched in a middle school in Zhejiang. Like this, this film was also directed by Deng Chao and Yu Baimei. At the press conference, Deng Chao said that the film should be "dedicated to our father and given to our children."

According to the earlier film filing publicity, Looking Up talked about the vast space, the astronauts accidentally lost contact, and in the most desperate situation of his life, he recalled his greatest father. The love and affection of a father and son through a long time is full of joy, wonders, warmth and tears.

It is revealed that Lu Han will take part in Deng Chao’s new film, but the starring lineup has not yet been announced.

It is reported that the film will focus on the urban landscape in the 1990s. In order to truly restore the scenes of the times, the crew finally chose to shoot in Lanxi, Jinhua, Zhejiang.

　　Hangzhou Daily News (trainee reporter Liu Jinyang) started Qiantang and innovated Hangzhou. This morning, the 2019 National Mass Entrepreneurship Innovation Week officially opened in Hangzhou.

　　At the main venue of Hangzhou Dream Town, "The environment for innovation and entrepreneurship is constantly optimized, the vitality of market players is competing with generate, the ability of scientific and technological innovation is significantly improved, the employment effect of entrepreneurship is obvious, the new kinetic energy is accelerating, and more than 170 entrepreneurial innovation projects are collectively unveiled in six exhibition areas, fully demonstrating the great achievements made in the high-quality development of innovation and entrepreneurship.

　　The project selection of "2019 National Double Innovation Week" pays more attention to highlighting "vitality" and "motivation", and the project has higher scientific and technological content and stronger innovation vitality. A total of 1,737 effective application projects were passed in the preliminary examination. After two rounds of expert selection, on-site meeting and directional invitation, more than 170 entrepreneurial innovation projects in the main venue of Hangzhou finally stood out this year, among which the representative projects included "Exhibition of Experimental Results of Comprehensive Innovation Reform" and "China ‘ Internet plus & rsquo; College Students’ Innovation and Entrepreneurship Competition, Zhijiang Laboratory and Beidou High Precision Timing Module.

　　What are the characteristics of these more than 170 entrepreneurial innovation projects?

　　On the one hand, the new ecology is gratifying. The ecological projects of innovation and entrepreneurship fully demonstrate that the dual-innovation "ecological circle" and resource sharing platform are becoming more and more mature, the leading role of large enterprises is becoming stronger, the regional innovation highland is constantly consolidated, the business environment is constantly optimized, and the atmosphere of innovation and entrepreneurship is becoming increasingly strong.

　　On the other hand, the new subject is more diverse. The demonstration project of market main body vitality in generate mainly shows that the main forms of innovation and entrepreneurship are more diversified, and the industrial driving role of innovation and entrepreneurship is obviously enhanced.

　　At the same time, the demonstration projects of scientific and technological innovation have shown that the supporting capacity of science and technology has been significantly enhanced, and the achievements of hard science and technology, soft science and technology and new manufacturing have been brilliant. Artificial intelligence, biotechnology, industrial Internet of Things, new industries of digital economy and key common technologies have all made new progress, showing the characteristics of "new technology is encouraging".

　　The demonstration projects of entrepreneurship driving employment reflect that the role of innovation and entrepreneurship in supporting high-quality employment is more obvious, so that "new jobs are constantly emerging"; With the help of double innovation, traditional enterprises have been continuously transformed and upgraded, and new industries have developed rapidly. China’s initiative and China’s creation have reached a new level, which profoundly explains that "new kinetic energy is vigorous".

　　In addition, Zhejiang Province has deeply implemented the innovation-driven development strategy, and the wave of innovation and entrepreneurship has shown a vibrant trend in Zhejiang and Hangzhou, outlining a picture of "new wave inspiring people".