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Notice on the "Zero Tariff" Policy for Raw Materials of Hainan Free Trade Port
No.42 [2020] of Finance Tariff

Hainan Provincial Department of Finance, Haikou Customs and State Taxation Administration of The People’s Republic of China Hainan Provincial Taxation Bureau:

In order to implement the "Overall Plan for the Construction of Hainan Free Trade Port", with the consent of the State Council, the "zero tariff" policy for raw materials of Hainan Free Trade Port is hereby notified as follows:

1. Before the whole island is closed, the enterprises registered in Hainan Free Trade Port and with independent legal person status shall be exempted from import duties, import value-added tax and consumption tax when importing raw and auxiliary materials used for production and self-use, production and processing activities in the mode of "two ends out" or service trade in the mode of "two ends out".

Two, "zero tariff" raw materials to implement positive list management, the specific scope of the annex. The contents of the list shall be dynamically adjusted by the Ministry of Finance in conjunction with relevant departments according to Hainan’s actual needs and regulatory conditions.

3. The spare parts listed in the annex shall be subject to the "zero tariff" policy for raw and auxiliary materials, and shall be used for the maintenance of aircraft and ships (including the maintenance of related spare parts). If one of the following conditions is met, import duties, import value-added tax and consumption tax shall be exempted:

(a) used for the maintenance of aircraft and ships (including related parts and components) that enter the territory from abroad and are transported out of the country;

(two) for the maintenance of aircraft operated by aviation enterprises with Hainan as the main operating base (including related parts);

(three) for the maintenance of ships (including related parts) operated by shipping companies registered in Hainan with independent legal personality and taking the ports in Hainan Province as the port of registry.

Four, "zero tariff" raw materials are limited to the production and use of enterprises in Hainan Free Trade Port, subject to customs supervision, and may not be transferred or left the island. If it is really necessary to transfer or leave the island due to bankruptcy and other reasons, it should be approved and go through the formalities of paying taxes. If the goods processed and manufactured with "zero tariff" raw materials are sold on the island or sold to the mainland, it is necessary to pay back the import duties, import value-added tax and consumption tax of the corresponding raw materials, and collect domestic value-added tax and consumption tax according to regulations. The export of goods processed and manufactured with "zero tariff" raw materials shall be implemented according to the current tax policies on export goods.

5. If an enterprise imports raw and auxiliary materials listed in the positive list and voluntarily pays import value-added tax and consumption tax, it may apply at the time of customs declaration.

Six, the relevant departments should strengthen supervision through information technology and other means, prevention and control of possible risks, timely investigate and deal with violations, to ensure the smooth operation of the "zero tariff" policy of raw materials. Relevant departments in Hainan Province should strengthen information interconnection and share regulatory information such as aircraft and ships.

Seven, this notice shall be implemented as of December 1, 2020.

Attachment: List of "Zero Tariff" Raw Materials of Hainan Free Trade Port

Ministry of Finance, General Administration of Customs and General Administration of Taxation
November 11, 2020

Attachment download:

List of "Zero Tariff" Raw Materials in Hainan Free Trade Port

　　CCTV News:The National Development and Reform Commission held a press conference on September 20 to introduce that a series of policy measures have been introduced since the implementation of the Overall Plan for the Construction of Hainan Free Trade Port for more than two years, which provided institutional guarantee for the construction of the free trade port. In the first half of this year, the trade in goods increased by 56% year-on-year, and the actually utilized foreign capital was 1.59 billion US dollars, up by 67.4% year-on-year; In the past two years, the actual utilization of foreign capital has increased by 52.6% annually, and the number of newly established foreign-funded enterprises has increased by 139% annually.

　　The special measures to relax market access have been effective, enterprises are enthusiastic about investing in Hainan Free Trade Port, and market players have increased rapidly. In the past two years, more than 1 million new market entities have been added, and the growth rate has remained the first in the country for 28 consecutive months. By the end of August this year, the number of surviving market entities has exceeded 2 million.

CCTV News:According to the website of the Central Meteorological Observatory, it is estimated that in the next 10 days (March 27th to April 5th), the cumulative precipitation in the eastern part of northwest China, western North China, eastern Jianghan, Jianghuai, eastern southwest China, Jiangnan, South China and southeastern Tibet, eastern Shandong and western Henan will be 25-50 mm, including 70-150 mm in the central and western Jiangnan and central and eastern South China, and the local area will reach about 200 mm.

　　In the next 10 days, there will be a strong cold air process affecting most parts of China. Except for the northeast of Inner Mongolia and the northeast, the average temperature is 1 ~ 3℃ higher than normal, the temperature in most other parts of China is close to normal or low, and the temperature in eastern Xinjiang, Qinghai-Tibet Plateau, central Inner Mongolia and central and eastern Jiangnan is 1 ~ 2℃ lower.

　　Main weather process

　　From 28 to 30, there were moderate to moderate rains in the eastern part of southwest China, south of the Yangtze River and south China, with heavy rains in parts of south-central Jiangnan and south China.

　　On April 1-4, there will be a strong cold air process. The temperature in most parts of China will drop by 4~8℃, and in some areas it will be around 10℃. There will be large-scale precipitation in the central and eastern regions, and dusty weather will occur in the southern Xinjiang basin, Hexi in Gansu, central and western Inner Mongolia, Ningxia and other places.

　　Long-term weather outlook

　　In the next 11-14 days (April 6-9), the cumulative precipitation in Jiangnan, South China, the eastern part of Southwest China, the south-central part of Northeast China and the southeastern part of Tibet will be 10-20mm.

　　In the next 11-14 days, the average temperature in most parts of China will be lower than normal, with the Qinghai-Tibet Plateau, North China and Northeast China being 1~3℃ lower.

　　High-impact weather and concern

　　1. There is a lot of rainfall in Jiangnan and South China.　　　

　　It is estimated that in the next 10 days, the accumulated rainfall in the central and western parts of the south of the Yangtze River and the central and eastern parts of South China will be 70-150 mm, and the local area will reach about 200 mm.

　　2、The temperature in the north fluctuates.

　　On April 1-4, there will be a strong cold air process affecting most of China.

　　CCTV News:On January 18th, the State Council Press Office held a press conference to introduce the operation of agriculture and rural economy in 2022 and answer questions from reporters.

　　Zeng Yande, chief agronomist of the Ministry of Agriculture and Rural Affairs and director of the Development Planning Department, briefly reported the operation of the agricultural and rural economy in 2022.

　　2022 is an extraordinary year. The Ministry of Agriculture and Rural Affairs and the National Rural Revitalization Bureau conscientiously implemented the spirit of the important speech and instructions of the Supreme Leader General Secretary, implemented the decision-making arrangements of the CPC Central Committee and the State Council, effectively responded to the epidemic situation and serious natural disasters in COVID-19, went all out to ensure supply, overcome difficulties and keep the bottom line, made concerted efforts to promote revitalization, and fully completed the annual goals and tasks, providing a solid foundation and strong support for the overall stability of the economy and society.

　　First, grain production has achieved another bumper harvest, and the supply security foundation has remained stable. Grain output reached a record high. The sown area of grain was 1.775 billion mu, an increase of 10.52 million mu over the previous year, and the output was 1,373.1 billion Jin, an increase of 7.4 billion Jin, which remained above 1.3 trillion Jin for eight consecutive years. The effect of soybean oil seed expansion is obvious. The soybean area was 154 million mu, an increase of 27.43 million mu over the previous year, the highest year since 1958. The output was 20.28 million tons, an increase of 3.89 million tons. The rape area reached 109 million mu, an increase of nearly 4 million mu, and the total output of oil crops was 36.53 million tons, an increase of 1.1% over the previous year. Due to the increase in supply and consumption saving, the self-sufficiency rate of edible vegetable oil increased by 1.6 percentage points. The production of live pigs developed steadily. By the end of 2022, the number of fertile sows in China was slightly higher than the green and reasonable regional upper limit of capacity regulation. The annual pork output was 55.41 million tons, an increase of 4.6% over the previous year. At the same time, the production of beef, mutton, milk and aquatic products increased in an all-round way, and the supply of vegetables and fruits was stable.

　　Second, the industrial employment belt has been strengthened, and the results of poverty alleviation have been continuously consolidated. Monitoring assistance is further optimized. Farmers who are at risk of returning to poverty should do their best and help them. More than 65% of the monitored objects have eliminated the risk of returning to poverty, and the rest have also implemented assistance measures. The effect of industry leading agriculture is obvious. The proportion of subsidy funds for rural revitalization promoted by the convergence of central finance for industrial development exceeds 55%, and every poverty-stricken county has cultivated 2-mdash; Three characteristic leading industries, nearly 3/4 of the people out of poverty have established a close interest relationship with new business entities. Going out to work remains stable. In the whole year, the employment scale of poverty-stricken laborers was 32.78 million, exceeding the annual target of 2.59 million.

　　Third, science and technology and equipment are strongly supported, and modern agricultural construction continues to advance. The revitalization of seed industry has been further promoted. The general survey of agricultural germplasm resources was basically completed, and 120,000 agricultural germplasm resources were newly collected, 330,000 livestock and poultry germplasm resources and 78,000 aquatic germplasm resources were collected and produced. Key agricultural core technologies have been tackled in an orderly manner, major agricultural biological breeding projects have been launched and implemented, and the pilot application of genetically modified corn and soybean industrialization has progressed smoothly. The protection of cultivated land has been intensified. The task of building 100 million mu of high-standard farmland in the whole year was overfulfilled, and the cumulative construction target of 1 billion mu was achieved as scheduled. The implementation of conservation tillage covers an area of 83 million mu, and the pilot task of the third national soil survey was generally completed. Breakthrough in the creation of agricultural machinery and equipment. 240 horsepower stepless speed change tractors, rape transplanters and other short-board machines were successfully mass-produced, and the loss rate of grain machinery was controlled within 3%.

　　Fourth, the transformation of production methods was accelerated, and the green transformation of agriculture continued to advance. Collaborative promotion of agricultural non-point source pollution control. The utilization rates of chemical fertilizers and pesticides all exceeded 41%, and the utilization rates of livestock manure, straw and agricultural film exceeded 78%, 88% and 80% respectively. The ecological environment in key river basins has been improved rapidly. The ten-year ban on fishing in the Yangtze River has been vigorously promoted, and the protection of aquatic biological resources has continued to improve. The effect of deep water saving in the Yellow River basin has begun to show, and the agricultural ecological environment problems have been treated. The supply of green and high-quality agricultural products increased. Agricultural production and the "three products and one standard" of agricultural products have been further promoted. The output of green, organic and geographical indications has reached 11%, and the pass rate of routine monitoring of agricultural products quality and safety has reached 97.6%.

　　Fifth, rural industries have been cultivated and expanded, and channels for increasing farmers’ income have been continuously broadened. The processing and circulation of agricultural products has developed steadily. It is estimated that the operating income of agricultural products processing industry above designated size will exceed 18.5 trillion yuan, an increase of about 4%, and support various market entities to build more than 16,000 cold storage and preservation facilities for agricultural products. The development of new industries and formats in rural areas was accelerated. Rural leisure tourism has resumed development, and the online retail sales of agricultural products are expected to increase by about 10%. Rural employment and entrepreneurship have a good momentum, and the local employment rate is over 90%. Upgrading the construction of agricultural parks. 40 new industrial clusters with advantages and characteristics, 50 national modern agricultural industrial parks and 200 strong agricultural towns will be built, and the rural industrial base will be further consolidated. Driven by industry and employment, the annual per capita disposable income of rural residents reached 20,133 yuan, a real increase of 4.2%, and the per capita income ratio of urban and rural residents was 2.45, which was 0.05 lower than that in 2021.

　　Sixth, rural construction has been carried out in an all-round way, and the living conditions of farmers have been continuously improved. Renovation and improvement of rural human settlements. The penetration rate of sanitary toilets in rural areas in China exceeds 73%, more than 90% of domestic garbage in natural villages has been collected and transported, and 95% of villages have carried out cleaning operations. The construction of rural public facilities was promoted in an orderly manner. The construction of industrial roads, resource roads and tourist roads in rural areas was accelerated, water supply and power supply, network communication, farmers’ housing and other facilities were gradually improved, and the level of public services such as rural education, medical care and old-age care was steadily improved. The effectiveness of rural governance has been continuously enhanced. A total of 199 demonstration villages and towns and 1992 demonstration villages have been established nationwide, and governance methods such as point system, list system and digitalization have been comprehensively promoted.

　　Seventh, the expansion of rural reform has deepened, and the kinetic energy of rural development has continued to increase. The key reform tasks have been steadily advanced. After the expiration of the second round of land contract, the pilot project was extended to 21 provinces for another 30 years. Two pilot projects, namely, the reform of homestead system and the special rectification of rural land occupation and housing construction, were carried out in an orderly manner, and the results of the reform of rural collective property rights system were consolidated and improved. The main body of new agricultural management has developed and expanded. Family farms and farmers’ cooperatives reached 3.9 million and 2.22 million respectively. Agricultural socialization service covers an area of 1.87 billion mu and drives more than 89 million small farmers. Trade in agricultural products grew rapidly. The total import and export volume reached $334.32 billion. Among them, imports were US$ 236.06 billion, up by 7.4% over the previous year, and exports were US$ 98.26 billion, up by 16.5% over the previous year.

　　Generally speaking, the agricultural and rural economic development in the past year has withstood multiple tests, achieved more than expected results, stabilized the basic disk and consolidated the ballast stone. This year, the Ministry of Agriculture and Rural Affairs and the National Rural Revitalization Bureau will fully implement the spirit of the 20th National Congress of the Communist Party of China, conscientiously implement the decision-making arrangements of the CPC Central Committee and the State Council, anchor the goal of building an agricultural power, fully adhere to the two bottom lines of ensuring national food security and not returning to poverty on a large scale, solidly promote key tasks such as rural development, rural construction and rural governance, build a livable and beautiful countryside, and make new progress in comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.

　　　　　　 CCTV News:With the recent transfer of 41 criminal suspects to the procuratorate, a super-large black industrial chain involving 27 provinces and using the Internet to manufacture and sell certificates and seals of state organs was destroyed by the Dezhou police in Shandong Province. During the operation, the police smashed four underground dens for fake certificates, seized more than 20,000 finished and semi-finished certificates such as forged road transport qualification certificates, and frozen more than 1.8 million yuan of funds involved.

　　　　　　 At the end of March this year, Dezhou police received a report from the Municipal Transportation Bureau that a fake official website of Dezhou Road Transportation Management Office was found online. Staff of Dezhou Transportation Bureau: "At that time, there was a person with a road transportation qualification certificate who went to our unit for the annual review and continuing re-education of this qualification certificate. We took this certificate and couldn’t find it from our system. We suspected it was a false certificate, but this employee insisted that his certificate was true and could be found on the website.

　　　　　　 It was a truck driver who went to the traffic department for annual examination of the road transport qualification certificate. According to the website provided by him, the staff opened a website called Dezhou Transportation Management Office, which did have information about the driver.

　　　　　　 Dezhou Transportation Bureau staff: "But this website is different from the website of our official road transport qualification certificate. We suspected that his certificate and this website were fake, so we reported the case to the public security department."

　　　　　　 The incident happened at a time when the Ministry of Public Security launched the "Net Net 2018" special campaign. Decheng Branch immediately set up a task force to conduct a preliminary investigation of the clues. After analyzing and judging the false website information, the suspects Qin and Wang who operated and maintained the website were locked. The police found that Qin in Dezhou and Wang in Taiyuan established fake websites mainly to sell fake road transport qualification certificates online.

　　　　　　 Yan Jili, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau: "After making a false certificate, enter the information of the false certificate into his website, and at the same time print the QR code of the personal information of the website on the false certificate. By scanning the QR code, you can directly jump to the personal information page of this false witness on the webpage, so that the person who makes a false certificate mistakenly thinks that he is making a real certificate."

　　　　　　 Police in Dezhou, Shandong Province seized 7 fake websites of state organs.

　　　　　　 After several months’ careful investigation, the Dezhou police uncovered a criminal chain that forged state organs’ certificates and seals with Qin and Wang as the link and a clear hierarchy of up and down lines. Qin, Wang and others have built seven fake websites of state organs, most of which are fake websites of transportation departments, manufacturing and selling fake road transportation qualification certificates, and fake certificates such as welder’s certificates, electrician’s certificates, ID cards and passports.

　　　　　　 Police investigation found that there were four dens where Qin, Wang and others made and sold fake certificates, which were located in Dezhou, Dongping and Taiyuan, Shandong Province. Because of the different regions where they made and sold fake certificates, they often exchanged needed goods.

　　　　　　 Yan Jili, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "The fake website has some information about the fake certificate producers, and there will definitely be a background login account password. We thought at that time, if others know the background password of his website after catching Qin in Dezhou, if the evidence in this website is destroyed, it will be very unfavorable for us to pursue their criminal responsibility in the future."

　　　　　　 On the basis of mastering the criminal suspects’ fake dens, the Dezhou police organized the police force to divide into eight routes and went to Shanxi, Yunnan, Zhejiang and other places to carry out arrest operations. During the operation, major suspects such as Qin and Wang were arrested, and all four fake dens were destroyed.

　　　　　　 Zhao Qihui, investigator of the 4.14 task force of Decheng Branch of Dezhou Public Security Bureau, said: "A large number of fake documents and seals, as well as fake tools and fake equipment, were seized, and then these four points were used as radiation, and their contact information and logistics information were comprehensively judged to arrest their downline."

　　　　　　 After three rounds of arrests, the police arrested 43 suspects involved in the case, seized more than 40 computers and printers used for counterfeiting, more than 20,000 finished and semi-finished fake certificates, and more than 40,000 pieces of information about people handling fake certificates on fake websites. Among them, Wang’s fake dens in Taiyuan are the largest.

　　　　　　 Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "At present, he has made illegal profits of more than 1 million yuan in less than one and a half years, and the illegal income of this den in Dezhou has been hundreds of thousands of yuan in nearly one year. The latest one is a young couple in Dongping, who spent four months doing road transport (qualification) certificates and various special trade certificates, and he has done more than 20,000, and his downline is also all over the country."

　　　　　　 Yan Jili, investigator of the 4.14 task force of Decheng Branch of Dezhou Public Security Bureau: "This road transport qualification certificate, he sells it for 80 to 100 yuan, and then his offline is this agent, plus one or two hundred yuan, and then continue to sell it. Often, when the person who gets this fake certificate really gets it, it is basically 300 yuan, and a other welder’s certificate and electrician’s certificate may have a higher price."

　　　　　　 False certificates affect fair competition and have huge security risks.

　　　　　　 In order to ensure safety in production, in our country, employees in transportation and some special types of work have to go through formal training and examination and take up their posts with certificates, while some people take advantage of opportunism and buy fake certificates without training and examination, which will inevitably bring serious hidden dangers to safety in production.

　　　　　　 Although these false certificates are highly simulated, it is difficult for ordinary people to distinguish between true and false, but not all false certificates can get away with it. In case they are found by the relevant departments, the criminal suspect still has a set of methods to deal with the inspection.

　　　　　　 Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "He (the suspect) will issue an official letter in the name of this issuing authority and affix his fake seal to confirm the authenticity of this certificate. This loophole means that this qualification certificate has not been networked nationwide at present, and it can only be inquired through the website of the local issuing authority. He exploited this loophole."

　　　　　　 Yang Shubo, deputy director of Decheng Branch of Dezhou Public Security Bureau: "Some people have obtained relevant qualifications without passing the training examination and qualification recognition, which has affected social fairness and justice and also affected the credibility and authority of government administration."

　　　　　　 At the same time, without formal training and assessment, the social harm of holding a fake certificate is also enormous. Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "Truck drivers and bus drivers are required to be trained by the traffic management department and certified to work. They (suspects) make some fake documents, which means that tens of thousands of time bombs have been built in the future. They have not been trained or assessed, and they are on duty with fake certificates, which may cause major road traffic accidents at any time."

　　　　　　 According to Chinese laws, anyone who forges, alters or buys or sells official documents, certificates and seals of state organs shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention, public surveillance or deprivation of political rights; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years.

　　Cctv news(Reporter Cheng Xiang)：A few days ago, a suspected "baby snatching" case occurred in Yintai Department Store, Fengtai District, Beijing. After the police handled the relevant police situation, the victim’s family issued a document in Weibo questioning that the public security organs had handled the suspect lightly. In response, Weibo @ Ping An Beijing, the official of Beijing Public Security Bureau, said: At present, Fengtai Branch has received the application for reconsideration from the parents involved on October 4th. The Municipal Public Security Bureau attaches great importance to this case and has formed a special working class to review the case, and the relevant results will be notified in time.

　　On October 4th, netizen @ Where is the rain in June posted in Weibo that "the baby was robbed in November, and the suspect was only detained for five days". In this regard, CCTV reporter called the Beijing Public Security Bureau to verify the relevant news, and the staff said: "The victim’s family has applied for reconsideration, and it is inconvenient to say too much about the discussion of netizens and the questioning of the victim."

　　At present, there is only one dynamic message on the Weibo page of @ Where is the rain in June: "On October 4, 2018, we have put ‘ Application for filing a case for reconsideration ’ Submitted to Fengtai branch, whether the result of filing a case will inform us within 30 days. Thank you again for your attention. "

　　The reporter contacted the parties through Weibo, but no response was received as of press time. CCTV will continue to pay attention to the relevant progress of the case.

　　Cctv newsRecently, the State Council issued the "Thirteenth Five-Year National Informatization Plan", which is a guiding document for China’s informatization development in the next five years. It requires the construction of an ubiquitous advanced information infrastructure system, constantly promoting the evolution and upgrading of infrastructure, creating an integrated information infrastructure for land, sea, air and space, coordinating the construction of comprehensive infrastructure, and accelerating the network construction in rural and remote areas. Implementing the requirements of planning tasks and building a ubiquitous advanced information infrastructure system are the strong driving force for promoting China’s informatization development as a whole and the inevitable requirement for building a network power.

　　First, the construction of ubiquitous advanced information infrastructure system is a strong driving force to promote the development of informatization in China.

　　At present, China’s various and large-scale information infrastructures such as fiber-optic broadband network, mobile broadband network, radio and television network, industry-specific communication network, cloud computing data center, content distribution network, Internet of Things, terrestrial fiber-optic network, submarine fiber-optic network and satellite communication network are being built and formed. Build a ubiquitous advanced information infrastructure architecture with multi-network integration, multi-dimensional integration and comprehensive intelligence, and form a strong driving force to promote the development of informatization in China.

　　First, the construction of ubiquitous advanced information infrastructure system is the demand direction of informatization development. At present, China is in an important stage of modernization driven by informatization, and the information economy has become the direction of economic and social transformation and development, which urgently needs a new round of information technology leading forces to join. China’s information infrastructure technology development level is in a rapidly rising stage, and fixed broadband network fiber, mobile network broadband, and next generation Internet evolution are the development trends of infrastructure. During the "Thirteenth Five-Year Plan" period, the scale of ultra-wideband optical fiber access network with 10G PON technology was built, 400G wavelength division multiplexing system technology became the mainstream of backbone optical transmission network construction, 4G+ mobile broadband technology was widely used, China led the formation of 5G global unified technical standards, 5G trial and commercial networks began to take shape, and IPv6 technology was fully introduced into the Internet. With the evolution and upgrading of China’s advanced technology in information infrastructure, a converged broadband network infrastructure system with advanced technology, high speed, convenience, safety and reliability covering urban and rural areas has been basically built, making the use of information infrastructure more convenient and becoming an indispensable part of people’s daily work and life.

　　Second, the information infrastructure of multi-network integration promotes the development of informatization to be consistent. Different types of network infrastructure have their own advantages in promoting the development of information technology, but under the condition that the development of information technology tends to be consistent, it is possible to develop multi-network integration. In recent years, China has been promoting the development of triple play, especially in the 13th Five-Year Plan. With the accelerated implementation of broadband strategy, the construction of all-optical network has achieved initial results, and all-optical network counties, all-optical network cities and all-optical network provinces have emerged constantly. At present, China Unicom has completed 8 all-optical network provinces and 130 all-optical network cities nationwide, and China Telecom announced that it will achieve 100% coverage of all-optical networks this year. According to the statistics of the Ministry of Industry and Information Technology, as of October, the total number of FTTH/0 users with optical fiber access reached 215 million, accounting for 73% of the total broadband users, a net increase of 66.74 million over the end of last year. Fiber-optic broadband access network can provide ultra-high-definition 4K video services over 50-100M, and the total number of IPTV users has reached 78.73 million, with a net increase of 32.83 million from January to October. The process of two-way transformation of China’s radio and television network has been accelerated, and FTTH technology has been adopted. By the third quarter, the two-way network covered more than 145 million users and broadband users reached 23.288 million, of which FTTH users reached 5.637 million.China is promoting the construction of the next generation radio and television network, adopting the wired and wireless satellite convergence network construction mode to meet the needs of users for radio and television convergence media services at any time, at any place and at any terminal, and to promote the construction of an interconnected, cross-border interactive, intelligent, secure and credible media cloud.

　　Third, build an information infrastructure that integrates land, sea, air and space to promote the coordinated development of informatization. China’s informatization development field has been fully expanded to land, ocean, sky, space and other production, life and scientific research spaces, which requires the construction of an integrated information infrastructure with land, sea, air and space. On the land side, firstly, the optical fiber network and the mobile network are used as connecting media, so as to speed up the deep coverage of points, lines and areas such as cities, villages and towns, traffic roads, and key crowded areas, build an ultra-high-speed and large-capacity optical transmission technology to upgrade the backbone transmission network, realize the flexible choice of users’ optical fiber broadband and 4G mobile broadband access service capabilities of more than 100 megabytes, and continuously improve the high-speed transmission and access capabilities of information networks. The second is to promote the interconnection of information and communication facilities with neighboring countries, open up the land information Silk Road from Central Asia to West Asia and from South Asia to the Indian Ocean, encourage Internet enterprises and operating enterprises to build overseas business nodes and application infrastructure, and enhance network accessibility and business access. The third is to speed up the deployment of Internet of Things facilities, cloud computing centers, big data platforms, content distribution networks and other facilities, accelerate the evolution of network facilities with information transmission as the core to intelligent information infrastructure integrating perception, transmission, storage, calculation and processing, and realize the network moving with the cloud. In the ocean, we will strengthen the construction of submarine optical cables, expand the transmission channels of submarine optical cables between coastal cities and islands, actively promote the construction of submarine cables in America, Europe and Africa, and build a maritime information silk road that reaches the whole world. Accelerate the research and development and application of marine and underwater communication technologies,Provide broadband satellite communication, mobile communication, ship networking and other solutions, build a private network for offshore mobile clusters, promote the deployment of public broadband wireless networks at sea, enhance marine emergency communication capabilities, and promote the construction of smart oceans. In the sky, the first is to build an information network integrating heaven and earth, coordinate the construction and application of Beidou system, speed up the construction of Beidou navigation and positioning reference station network, coordinate the technical application in related fields of satellite mobile communication and broadband satellite communication system, form the standards and specifications of key technologies of China’s independent satellite communication system and broadband satellite communication system, and cultivate an industrial chain covering satellite manufacturing, launch, satellite ground equipment and satellite application and operation. Second, speed up the application of frontier technologies such as floating platform, low-orbit satellite mobile communication and space Internet, promote the development of information infrastructure in integration of defense and civilian technologies, enhance the information security of space network, and build a global space-based information network. In August this year, China successfully launched the world’s first quantum science experimental satellite, connecting the Beijing node of the quantum secure communication backbone network with it, and building the world’s first practical wide-area quantum communication network integrating heaven and earth.

　　Fourth, build comprehensive infrastructure to promote the in-depth development of information application. Accelerate the construction of public facilities and municipal infrastructure such as power grid, railway, highway and water network, and supporting information infrastructure such as characteristic towns and beautiful countryside. Realize synchronous planning, synchronous design and synchronous construction with other infrastructures, ensure the space, location, power and other resources for the construction and development of information infrastructure, endow infrastructure with networking wisdom function, and build intelligent comprehensive infrastructure. Accelerate the supporting construction of information infrastructure for transmission and distribution networks, improve the ability of intelligent automation control, promote the construction of national smart grid and build a global energy Internet. Accelerate the construction of supporting information infrastructure along the transportation line, promote the opening of facilities, innovate the cooperation mode, implement joint construction and sharing, and build an intelligent transportation network. Guangdong Province will speed up the construction of town information infrastructure and promote the "internet plus" plan. In the next three years, 10 industrial "internet plus" towns and 50 applied "internet plus" towns will be created. In 2015, Zhejiang Province proposed to cultivate 100 characteristic towns with complete infrastructure in the next three years.

　　Second, China has become a network power, but it is not strong enough to support informatization as the leading force driving modernization.

　　After more than 30 years of telecommunications reform, China’s information infrastructure construction has developed rapidly, and the world’s largest fixed broadband network and mobile broadband network have been built, becoming a veritable network power. First, in terms of user scale, as of the end of October 2016, the total number of Internet broadband access users of the three basic telecommunications companies reached 294 million, of which the total number of FTTH/0 users with optical fiber access reached 215 million, accounting for 73%, ranking third after Japan and South Korea; The total number of mobile phone users reached 1.321 billion, of which the number of 4G users reached 714 million, surpassing the sum of the United States and Europe and surpassing one third of the world. Second, in terms of network capacity, by the first quarter of 2016, the construction of fiber-optic broadband networks will be accelerated, urban households will basically achieve full coverage of 100 Mbit/s optical fibers, and fixed broadband networks will extend to all townships and 95% administrative villages in the country; The 4G network covers cities and major towns all over the country. Some key cities have deployed 4G+ technology on a large scale, and the pace of commercialization in carrier aggregation and VoLTE has been accelerated in an all-round way. The backbone network architecture has been further optimized, and the network grooming ability and user experience have been greatly improved. Third, in terms of actual network speed, as of the third quarter of 2016, the average download rate of fixed broadband reached 11.03 Mbit/s, and the average download rate of 4G network reached 11.83 Mbit/s, forming a situation in which fixed and mobile broadband rates developed side by side.

　　However, there is still a certain gap with the goal of supporting informatization as the leading force to drive modernization, and the development of information infrastructure still faces many challenges. Mainly manifested in: First, the global ranking of penetration rate is not high. According to the data of broadband access in countries around the world released by the Broadband Commission of the United Nations, in 2015, China’s broadband development was in the top third of the world, lagging behind the four countries of the United States, Britain, Japan and South Korea. Among them, the fixed broadband penetration rate is 18.56%, ranking 57 th in the world; The mobile broadband penetration rate is 56.0%, ranking 69th in the world. The penetration rate of Internet households is 54.17%, and the proportion of netizens is 50.30%, ranking 35th and 46th respectively in developing countries. Second, the actual speed measurement value of broadband in China by foreign institutions is not high. According to Akamai’s report on the Internet in the second quarter of 2016, the global average network speed was 6.1Mbps, up 14% year-on-year. Among them, South Korea’s average network speed is 27Mbps, which continues to rank first in the world. China’s average network speed is 5.2Mbps, a year-on-year increase of 52%, and the global ranking has risen from 100 in the previous quarter to 86th. The report of the speed measuring agency shows that China’s average network speed ranks low in the international rankings, which reflects that China’s international Internet exports are not high, and the per capita international export bandwidth ranks low in the world. Third, the ubiquitous advanced information infrastructure system has not yet been established, the development of multi-network integration is still being promoted, and the information infrastructure pattern of land, sea and air integration has not yet been formed.The consciousness of building comprehensive infrastructure as a whole is not strong enough. Third, rural information infrastructure is still a weak link in development, the proportion of optical fiber to administrative villages is low, the coverage of 4G networks in rural areas is not good, and the digital divide still exists.

　　Third, speed up the network construction in rural and remote areas and improve the universal service level of telecommunications.

　　After more than ten years of national "village-to-village project", the leap-forward development of rural information and communication infrastructure in China has been realized, and a good situation of "telephone service in every village and broadband service in every township" has been achieved. Due to the characteristics of high cost, complex maintenance and poor income of network construction in rural and remote areas, network development has been lagging behind urban areas, which can not well support the development of rural agricultural informatization. By the end of 2015, there are still about 50,000 administrative villages without broadband access, and about 150,000 administrative villages with broadband access need to upgrade their broadband technology. Speeding up the network construction in rural and remote areas and constantly improving the universal service level of telecommunications are of great strategic significance to promoting the overall development level of informatization in China and building a network power.

　　First, recognize the gap between urban and rural information infrastructure development. As of the second quarter of 2016, the average penetration rate of fixed broadband households in China was 56.5%, of which the penetration rate of fixed broadband households in urban areas reached 79%, while that in rural areas was only 29%, with a difference of 50 percentage points between urban and rural areas. As of May 2016, the coverage rate of administrative villages with 4G network was only 65%. As of December 2015, the number of rural netizens in China reached 195 million, and the number of urban netizens was 493 million. Rural netizens accounted for only 28.4% of the total netizens, while the urban population accounted for 56.10%.

　　Second, see clearly the situation faced by rural network construction and development. Under the situation of implementing the strategy of strengthening the country by network, only by comprehensively improving the network capacity in rural and remote areas can we achieve the real strategic goal. China is in a critical period of the simultaneous development of new industrialization, informatization, urbanization and agricultural modernization. Taking informatization as the commanding height of agricultural modernization, only by building perfect information infrastructure in rural and remote areas can we effectively support the development of rural agricultural informatization. During the "Thirteenth Five-Year Plan" period, it is necessary to vigorously implement the network poverty alleviation action to ensure accurate and effective poverty alleviation.

　　Third, promote network construction in rural and remote areas by classification. The administrative villages with no broadband access or broadband access capacity less than 12 Mbit/s will be covered with optical fiber, and 98% of the administrative villages will be connected with optical fiber. More than 50% of rural household users will have access bandwidth above 50Mbps, and access services above 100Mbps will be provided in better areas of the network. Implement 4G network deep coverage for administrative villages with concentrated population. For remote areas, forest and pastoral areas, islands and poverty-stricken areas, flexible networking such as low-frequency mobile cellular, satellite communication and multiple optical fiber combination access technologies will be adopted to promote broadband network coverage of more than 90% of poverty-stricken villages.

　　Fourth, combine rural network construction with rural agricultural informatization. According to the development idea of combining network construction with business application, we will promote rural agricultural informatization as a whole and apply it to the whole process of agricultural production, agricultural product management, agricultural management and rural service. Popularize the informatization construction of rural grass-roots government affairs, promote the construction of broadband campuses and online classrooms in rural primary and secondary schools, promote the application of medical informatization and telemedicine in rural clinics, promote the development of rural e-commerce, and promote the adaptive development of informatization application level and rural network capacity.

　　Fifth, improve the universal service level of telecommunications. We will carry out in-depth pilot work on universal telecommunications service, strengthen the guidance of central financial funds, drive local governments to strengthen overall planning and policy support, promote enterprises to assume the responsibility of market players, and jointly promote the development of network construction in rural and remote areas. Adhere to market-oriented operation, encourage private capital and radio and television enterprises to participate in competition fairly, and fully mobilize the enthusiasm of all kinds of enterprises to participate in universal telecommunications services. We will implement the national guidance on speeding up and reducing fees, encourage operators to formulate tariff packages that are in line with rural consumption levels and habits, give preferential communication tariffs to disadvantaged groups, and let 600 million farmers share the fruits of information network development to ensure that residents in rural and remote areas can use, afford and make good use of information services. (China Institute of Information and Communication, Mou Chunbo, Ge Zhenbin)

Text |Connect Insight　Xiangzhen

Edit | Midnight

The high-end snack brand Liangpin shop has finally reduced its price.

On November 30th, just three days after Liangpin Store announced that Yang Yinfen had succeeded Yang Hongchun as the company’s chairman and general manager, Liangpin Store announced the largest price reduction in 17 years. The average price of more than 300 products sold in the store was reduced by 22%, with the highest drop of 45%.

Externally, in the era of rational consumption, which pays more and more attention to cost performance, the whole platform is rolling towards "low price". Not only are e-commerce platforms learning from Pinduoduo, but consumer brands are also cutting prices, including Zhong Xuegao and Xicha, which also focus on high-end. Even in the snack track where the good shop is located, the three squirrels in the same trade also put forward the strategy of "high-end cost performance" and adjusted their own price system.

Internally, since 2023, good shops are facing multiple dilemmas such as stalled performance growth, frequent reduction of major shareholders’ holdings, weak growth of new business and evaporation of market value. At this time, changing coaches and reducing prices is the initiative of good shops to change under heavy pressure.

Judging from the stock price performance, the capital market is paying for this news. On the two trading days (December 1st and December 4th) after the news was released, the stock price of Liangpin Store went up continuously. As of the close of December 5th, the stock price of Liangpin Store rose by 23.84% in three days.

However, returning to the business of good shops, there is still great uncertainty about the effectiveness of this price reduction.

1, change coaches, reduce prices, and good shops look for a "way out"

Good shops have been moving frequently recently. First, after the change of the board of directors on November 27th, Yang Yinfen, who resigned as the general manager in September last year, returned to the stage to replace Yang Hongchun as the general manager and the new chairman. Then, on November 30th, Yang Yinfen, who just took office for three days, announced in an internal letter that he would start major reforms and implement the largest price reduction in 17 years.

Good shop products, Tuyuan good shop official Weibo.

Inside the good shop, Yang Yinfen’s nickname is "Yang Yidao", which is taken from his decisiveness and courage. According to the evaluation of insiders of good shops, unlike Yang Hongchun’s "partial idealism", Yang Yinfen’s style is "more pragmatic".

Yang Yinfen’s most famous record is to lead the team to win the e-commerce transformation. In 2012, with the number of stores in Liangpin Store exceeding 1,000, and the emergence of online snack brands such as three squirrels, Liangpin Store began to plan the layout of e-commerce. Yang Yinfen undertook the operation of e-commerce and successfully turned online into the second growth engine of good shops-in 2016, online revenue reached 1.425 billion yuan, accounting for over 30% of revenue.

Yang Yinfen has a deep understanding of the snack track and the retail industry, and he also understands that the market environment and industry situation faced by good shops are different now. Yang Yinfen bluntly said in her internal letter that the 17-year-old boutique shop is facing the most difficult challenge since it started its business. "It is not only a difficult problem to live, but a question of whether it can live or not."

Indeed, the current situation of good shops can be said to be internal and external difficulties.

Externally, industry competition is intensifying. Offline snacks are very busy, Zhao Yiming snacks and other discount snack shops, as well as special sales shops such as good sale and hi-special purchase, continue to impact the market share of good shops. Before online, there are online celebrity brands such as Wang Xiaolu and a1 Snack Research Institute, and later, there are white brands such as Bibizan with "cheap bowls", which have a considerable growth rate, which also intensifies the competition faced by good shops on the e-commerce platform.

Internally, the performance of good shops is getting worse. After years of increasing income without increasing profits, the revenue of good shops has declined year-on-year for three consecutive quarters this year. The financial report shows that the revenue of the good shop in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit was 19.98 million, a year-on-year decrease of 97.88%; Deducting non-net profit loss was 2,078,800 yuan, down 102.31% year-on-year.

At the same time, major shareholders, including Today Capital and Gaoyao Capital, reduced their holdings of good shops and chose to cash out. In particular, today’s capital, which was invested as an early investor in 2010, has been firmly held for more than ten years. Since this year, it has also significantly reduced its holdings of the company’s shares, which has aggravated the market’s concerns about good shops.

At the time of internal and external difficulties, the good shop was replaced by Yang Yinfen, who can fight hard, and the first thing that Newspeak did after taking office was to cut the knife inward and try to force the organization to improve efficiency and reverse the current passive situation through an unprecedented price reduction measure.

It is reported that in order to ensure that "the price reduction does not degrade the quality", the products that good shops take the lead in reducing prices are mainly concentrated on 300 snacks with cost optimization but high repurchase rate, with an average decrease of 22% and the highest price decrease of 45%.

Good shop products, Tuyuan good shop official Weibo.

It is worth noting that this is not a simple price reduction promotion, but a price reduction based on reducing costs and increasing efficiency. Behind this is a comprehensive reform of the cost pricing strategy of the good shop in the past years.

Yang Yinfen believes that in the past, under the concept of high-quality snacks, the company failed to balance the relationship between quality and price, and made some qualities that consumers didn’t care about, which caused misunderstandings to users. He demanded that every penny spent on quality in the future should be felt and recognized by consumers. In short, the quality that consumers can’t see or feel, no matter how good it is, is useless.

Yang Yinfen intends to adjust according to the three types of products: high-quality, intermediate layer and bottom, and to lay down the standards that consumers in the intermediate layer don’t care about raw materials and auxiliary materials.

Take nuts as an example. In the past, this raw material-based product used to purchase products with specified specifications from suppliers. Because of its high grade, the procurement cost has remained high. After the reform, on the one hand, the good shop brought the purchase of bulk nut raw materials into the direct procurement system with suppliers, on the other hand, it changed the strategy of raw material acquisition, and the raw materials were used in different grades after being collected by the market, and different types of products were made with different types and grades of raw materials.

For example, the raw materials of macadamia nuts are changed from imported to domestic, and at the same time, according to the different specifications of the products, they are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. According to public reports, by maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

At the same time, in order to fully support the price reduction strategy, good shops have also made many innovations in the supply chain. For example, for cake baking products, good shops and suppliers have cooperated in the production of special lines and exclusive production lines, and nearly 30 SKUs have been reduced in price.

More than that, from the practice of "squeezing water" in different links, even to the material of express carton. It is reported that on the basis of the 18.4% reduction in the cost of logistics cartons in the New Year Festival, good shops expect to reduce the cost by another 8.62 million yuan in 2024.

But can the price reduction measures really help the good shops reverse the situation as they wish? From many aspects, it is not enough to just reduce the price. What good shops need is a more systematic breakthrough.

2. Price reduction is only the first spear, and good shops have more to do.

The competition for the "lowest price" has intensified in recent years. Pinduoduo’s brilliant financial report proves that consumers are increasingly sensitive to prices. Ali upgraded 1688 to the first-class business of Taotian Group, and JD.COM also launched a low-price strategy. Consumer brands at different tracks either announced price cuts or launched low-price sub-brands, and the trend of low prices has swept the entire consumer industry.

Specific to the leisure snack track, in recent years, it has been highly sought after by the capital market, and most of them are snack discount stores and special sales stores that focus on cost performance and low price discounts. These new snack brands have greatly affected the status of the old snack giants in the rivers and lakes, and even have the trend of overtaking.

On the one hand, the price reduction measures of good shops are to deal with the impact of various new snack models on the offline business of good shops, on the other hand, it is also necessary to solve a problem, that is, the balance between high-end positioning and price reduction strategies.

In fact, if you simply compare the price, it is difficult for a good shop to compete with a snack shop. According to the White Paper on Hard Discount of Snacks in China released by new distributors in October, the price of discount snack shops sinking into the community is 20%-40% cheaper than that of traditional retail stores.

According to the research report of Everbright Securities, by the end of 2022, the customer unit price of a good shop was in 70 yuan, while the snacks were only 30-40 yuan when they were busy, but at the same time, the daily income of a good shop was only 6,000 yuan, while the snacks were as high as over 10,000 yuan when they were busy. This means that snacks are very busy, and snack hypermarkets really use low prices as weapons, which has successfully increased the revenue of single stores.

Snacks are very busy in the store, and Tuyuan snacks are very busy in the official Weibo

Although the gross profit margin of high-end snack brands such as good shops is relatively high because of high pricing, with the loss of customers and the decline in revenue, it is difficult for good shops without scale advantages to maintain high gross profit. According to the financial report, in the third quarter of this year, the gross profit margin of good shops from franchise business and direct retail business decreased by 3.01 and 4.97 percentage points respectively, and the profitability continued to decline.

After the overall price reduction, it will inevitably further impact the profit space of good shops, which puts forward higher requirements for the supply chain efficiency and cost control of good shops.

Different from the pursuit of low prices in snack shops, Yang Yinfen has repeatedly stressed the need to adhere to the road of "high-quality snacks" while announcing the overall price reduction. From the action point of view, the good shop also landed the first "Snack Kingdom" store in Wuhan Economic Development Zone in July, with a store area of 1,200 square meters and over 3,000 SKUs.

Price reduction and high-end, good shops seem to have to pay attention to both. Compared with the main brand, it still needs to carry high-quality positioning, and it needs big stores and image stores to establish brands. It seems that the snack shop brand "Snacks Hard Home" launched by good shops at the end of last year is used for low-cost volume and scale. The latter focuses on opening stores in Hubei with the slogan "Cheap is the last word". According to official data, as of October 13th, there were more than 300 stores in Hubei Province, covering the whole area of Hubei Province.

According to public information, the daily turnover of Snacks Hard Home is 10,000-15,000 yuan, the comprehensive gross profit margin is 22%, and the customer unit price is 33-35 yuan, which is equivalent to other snack discount stores. If it develops smoothly, the snack stubborn family is expected to become a new growth engine for good shops.

But the problem is that it seems that the positioning between the two is not clear inside the good shop. Although stubborn snacks mainly sell third-party brands, they are directly supplied by docking snacks and water drinks brands, but many products sold in stores originate from the existing supply chain of good shops, and the only difference is whether they are branded or not.

Although the shared supply chain provides convenience for the expansion of snack stubborn families, consumers can buy the same products at a lower price, which will inevitably affect the sales of good shops. After the large-scale price reduction of good shops, the price band is gradually approaching the stubborn snack family, and the competition between the two may bring greater internal friction.

After the "high-end snacks" strategy was put forward in 2019, Liangpin Shop also launched a number of high-end sub-brands, including the brand "Xiaoshixian", which focuses on children’s snacks, "Liangpin Feiyang" and "Controlled Multi-card", which focus on healthy meal replacement, and "solving Tang’s worries" for diabetic patients. With the large-scale price reduction of good shops, there are still many problems to be solved in how to position and coordinate the development of these sub-brands with the main brands.

Good shop "snack fairy" products, Tuyuan good snack fairy official Weibo.

For good shops, it is still a top priority to sort out the positioning and boundaries between internal brands and think about the effectiveness of the "price reduction" strategy at the level of the whole group to maximize the efficiency of the overall business.

3, the market has changed, and good shops have to go through "pain"

When discussing the price reduction measures of good shops, a big background that cannot be ignored is that the situation of snack track is different from the past.

In recent years, the overall growth of snack track has slowed down. According to the consulting report of Ai Media, the market size of snack food industry in China will increase from 410 billion yuan to 1,165.4 billion yuan from 2010 to 2022, and it is estimated that the market size of snack food industry in China will reach 1,237.8 billion yuan in 2027, and the snack food market will change from a rapid incremental market to a slight incremental market. Based on this, Ai Media Consulting believes that the leisure snack market will be more competitive in the future, and innovative products will replace old-fashioned products.

The intensity of competition on the track can be seen from the price. Another important signal is that the fierce competition of snack track has reached the turning point, especially the snack supermarket track with the highest price, and industry mergers and acquisitions have begun to appear frequently.

On November 10th, the track leader Snacks was very busy and announced a strategic merger with Zhao Yiming Snacks. After the merger, the number of stores will exceed 6,500, making it the company with the largest number of discount snack chain brands.

In addition, the mergers and acquisitions of small and medium-sized players in the industry are also endless-Wanchen Group integrates its four brands: Lu Xiaochan, Ya Didi, Haoxianglai and Laiyoupin, and unifies them into "Haoxianglai"; Hunan "Love Snacks" successively won four snack brands: Hu Weihong, Dinosaur, Teddy and Snack Bubble. South China’s discount snacks represent the brand "snack cabin" and strategically integrate the Guangdong chain "snacks".

The homogenization of snack track determines that low-price competition is the norm, and only scale can bring profit space and keep the brand alive. Behind this series of actions, it is the snack brand that tries to unite Lian Heng, expand its scale advantage and seize the right to exist.

The delay in realizing large-scale profit of snacks introduced by good shops stems from the lack of scale. At the performance conference in the first half of 2023, Liangpin Store once said that the profits of stubborn snacks can only be basically tied, because the company entered the discount snack format late and has not yet formed a scale advantage, and there will be a scale effect after more than 500 stores. Therefore, the good shop put forward the plan of opening 500 new stores in 2023.

However, the problem is that even if the number of stubborn snacks stores is expanded to 500, the scale effect is still a drop in the bucket compared with the merged snacks that are busy and Zhao Yiming snacks. Even if snacks are busy and Zhao Yiming snacks fail to form an absolute leading edge, which means that the price and scale competition in the industry will continue.

Tuyuan Zhao Yiming Snacks official website

At present, snack shops that are still struggling are still rapidly expanding their stores. For good shops, price reduction is an active choice and a passive challenge. Snacks are an optional consumer product with obvious homogenization. Consumers lack loyalty to the brand, and the price is often the core competitiveness. At this time, there is still a chance to compete with snack mass-market stores by reducing the price. If we continue to stick to the high-end positioning, the good shop may become a "small and beautiful" brand, but the market share will inevitably decline.

Interestingly, after two consecutive daily limit stops, Liangpin Store issued an announcement on the evening of December 4, saying that the products covered by the price reduction measures accounted for only 13.5% of the total revenue in the first half of the year.

The implication is that this price adjustment is only an adjustment within the controllable risk. It is conceivable that if the price reduction measures take effect, the good shops will inevitably implement the price reduction measures on a larger scale, which will surely set off a new round of "price war" in the industry, and the good shops themselves will have to undergo top-down reforms, and it may be inevitable to experience "pain", but only by finding a way out can the good shops not fall behind in the highly competitive industry.

　　　　　　Say goodbye to 996, reject 007, and be a brave "off-duty family" to add color to life and double happiness! On March 31st, QQ Music and China Sports Lottery (hereinafter referred to as "Sports Lottery") jointly launched the cross-border activity of "Doubling FUN in Sports Lottery after Work". The first cross-border cooperation between sports lottery and music platform is dedicated to caring for hard-working people in the workplace and calling on everyone to bravely get off work and be happy. Cooperate to launch magic new songs, online interaction and other interesting gameplay, and send double happiness and luck to young people’s off-duty life.

　　　　　　Customize the magic single and "double f" for the whole people.UN"

　　　　　　As a cross-border music cooperation with frequent highlights, a magical divine comedy is essential! Sports Lottery and QQ Music jointly released the single "When I Get Off Work" by the famous musician Wang Bo, which was officially released today. In the single "When I Get Off Work", the magical brainwashing music melody is adopted, and around the theme of "FUN after work doubles fun", the familiar and resonant self-mockery points of young people at work are substituted, and the free fun scenes of "watching the sunset", "partying in youth" and "having fun in life lottery" are blended with the brainwashed "flip-flop" chorus, so that the happy energy and happiness can be heard. Together with the new song, there is also a magical MV, a creative painting style with great visual impact and the participation of Le Xiaoxing, the mascot of sports lottery, which flexibly interprets the life of doubling happiness and brings leisure and recreation to off-duty life.

　　　　　　At the same time, "When I Get Off Work" calls for the second creation of the whole people. Fans can participate in a series of interactions such as magic dance and happy cover through the national karaoke and vibrato short video platform, and the brainwashing attributes are superimposed, which will collide with more interesting happy energy and set off a happy magic change craze. At the same time, during the song’s online launch, the topic # How to be a happy off-duty family # was published in "Public Sports Lottery" and QQ music official Weibo. Welcome to leave a message for interaction.

　　　　　　Sense of science and technology+Doubling the sense of fun, interacting online and playing.

　　　　　　What is also worth looking forward to is the online theme H5 interaction of "Happy Doubling Fun" launched on April 3, in which users participate in the cover of the segment of the magical divine comedy "When I Get Off Work" on the activity page, generate the happy double value through the voiceprint interactive recognition of the platform, and also share the record to participate in the lucky surprise extraction and experience the happiness double.

　　　　　　Chinese sports lottery and QQ music are jointly created, and the concept of high-quality music content and positive energy is passed on to more young people, and everyone is encouraged to continue to explore the beauty of daily life in their busy work and life, gain twice the luck and happiness, and advocate the values of "9 to 5, but also a bright life".

　　　　　　At present, songs and MVs have been launched on QQ music, cool dog music, cool me music and national K-song platform, giving young fans a happy melody of "doubling FUN". I wish all young people who love music and life can, as the song goes, "Come on, double your life, and have fun in the lottery"!

　　　　　　Good lottery, double happiness! moreSurprise delivery in progress

　　　　　　In addition to the luck and happiness brought by music, China’s sports lottery has also brought more surprises. The "Super Double II" is on the market. Now, you can buy the "Super Double II" with any denomination, that is, you can also participate in the anniversary celebration of "Celebrating the 15th anniversary of the lottery", and smart sports watches, outdoor camping cars and other spring outing gifts are waiting for you to collect.

　　　　　　In addition, the Sports Lottery Super Lotto 1 billion grand prize-winning activity will soon come as scheduled, which will once again send a surprise feast to the majority of lottery buyers. More luck and beauty will happen soon! Take action quickly, and receive the good lottery that belongs to you again and again, and double your happiness!

Creative fancy photo

1905 movie network news　　On June 11th, the first press conference was held in Beijing, which was the return of writers and directors Yan Fei and Peng Damo after three years. On the same day, they also led the full cast of Shen Teng, Vivian Sung, Zhang Yiming, Chang Yuan and Wei Xiang.

Shen Teng

As the name suggests, Shen Teng, the star of the film, unexpectedly inherited 1 billion inheritance in "The Richest Man in Xihong City" and became a rich man, so his appearance on that day was also quite imposing — — Not only wearing mink and sunglasses, but also four bodyguards. From the previously exposed trailer, we can see that Wang Duoyu, played by Shen Teng, is quite profligate in "The Richest Man in Xihong City": stocks have to buy the sunset industry that has fallen the most, houses have to live in giant castles, and eating must be lobster … However, in actual shooting, the situation is quite the opposite.

Vivian Sung

According to Shen Teng, the sports car houses in the movies are rented, so needless to say, even those "delicious foods" are fake, and I didn’t eat them at all. However, these testimonies were "refuted" by two directors: abalone and lobster are both real, but because NG shot too many pieces, abalone was hard to cook, so it was mistaken for props. Not only that, the two "thrifty" directors also assured the investors: "All the props were not wasted. We used a fish for three months and finally ate it."

Before Shen Teng became the richest man, he was actually the goalkeeper of the third-class team Daxiang in the fourth-tier city of Xihong. At first, Yan Fei and Peng Damo also hoped that Shen Teng could lose weight, but Shen Teng had to stop fitness training because of hydrops on the femoral head during exercise. Although the scene about this process is still joking, Shen Teng has been struggling with "illness" in the process of filming "The Richest Man in Xihong City" and "Harmony".

Shen Teng’s on-site suit buttons burst open and provoked hilarious laughter

However, as a comedy, The Richest Man in Xihong City admitted that it had no intention of "selling badly" in the publicity process. Shen Teng said that many films will say that their productions are sincere. "We are not only sincere, but also really funny." Not only that, he also lamented the bad movies in the comedy movie circle: "I can’t stand many people who have no sense of humor to manipulate comedy."

Director Yan Fei and Peng Damo.

On July 27th, "The Richest Man in Xihong City" will land in the mainland cinema. Three years ago, "goodbye mr. loser" created a miracle of the dark horse’s counterattack, and the creators also hope that the audience can go into the cinema to support this new film this time. Director Peng Damo also said that the performances of these actors in "The Richest Man in Xihong City" are also the best among all comedies.