Beijing International Film Festival makes the cultural capital more beautiful.

　　Cctv newsIn spring, come to Beijing to see the best movies in the world! When more and more movie fans flock to the major cinemas in Beijing in this colorful spring, and when the best filmmakers from all over the world come in droves to participate in the grand ceremony, this agreement echoing over the cultural capital is destined to become the most attractive, friendly and appealing call of the city to the world.

　　In 2018, the Beijing International Film Festival will arrive again as scheduled! In 2018, the dazzling opening red carpet is slowly unfolding to the world again! In 2018, this cultural city will once again connect ancient and modern times, China and foreign countries with the charm of light and shadow, and continue to write a new chapter in culture.

　　Cultural genes, the high point of inheritance and communication.

　　In 2011, when the first Beijing International Film Festival kicked off, the cultural genes that lasted for thousands of years injected vigorous vitality into it. The establishment of the "Tiantan Award" in the third film festival not only improved the professionalism and authority, but also incorporated the cultural expression of China, which reflected Beijing’s cultural consciousness and responsibility as a national cultural center, and made great efforts on the basis of starting from a high position.

　　The establishment of the concept of "harmony between man and nature, beauty and beauty" accurately conveys the core and essence of Chinese excellent traditional culture, and accurately conveys the atmosphere and tolerance of this thousand-year-old cultural city. The philosophy and aesthetic thoughts contained in it have given the Beijing International Film Festival an extremely profound cultural connotation, which allows history and reality to be accurately connected in the same strain and allows the East and the West to blend in the cultural collision.

　　Adhering to this core value concept, with the high requirements and standards of internationality, professionalism, innovation, high-end and marketization, Beijing International Film Festival has formed a distinctive world imprint, national imprint and city imprint along the way.

　　Every Beijing International Film Festival is a record and tour of global film development, and a promotion of international cultural exchange. Since the establishment of the "Tiantan Award" in 2013, nearly 3,200 films from more than 90 countries and regions have signed up for the evaluation. Films representing different countries and cultures have opened a window for people to understand the current situation and trends of world film development, expanding the dimension and depth of thinking about the common destiny of mankind. The 15 short-listed films from different countries and regions each year reflect the latest production standards and creative trends of the world’s films, and reflect the richness, diversity and globality of the film festival. Judging from the composition of the judges of each Tiantan Award, they not only have the status and identity of international film circles, but also represent the culture and aesthetics of different regions, which makes the Beijing International Film Festival more professional, authoritative and global, and enables Beijing International Film Festival to gradually reach the level of world-renowned film festivals in the process of learning, learning and accumulating. As one of the seven main activities, "Beijing Planning • The theme forum brings together the top masters, everyone and big coffee in the international film industry. Through the exchange of views, ideological confrontation and cultural exchange, it builds a communication platform for promoting cultural integration and mutual learning between different countries and nationalities, and for understanding and grasping the latest trends and trends in the world film development.

　　Every Beijing International Film Festival is engraved with the development track of today’s China films and the firm steps to catch up with the world. The five years since the establishment of the "Tiantan Award" in the film festival coincided with the five years of brilliant achievements in the national cultural construction and the five years when the development of China films entered the fast lane. From 1942, An Arrow Through the Heart to A Generation of Masters, Chinese Partner, Wolf Totem, Taking Tiger Mountain Outward, Fuck off tumor jun, Master and the seventh finalist film operation mekong, these films have clearly recorded the unremitting pursuit and exploration of China filmmakers in the past five years, and continuously demonstrated the growing power of China films. With the continuous expansion of the film market in China and the breakthrough of the box office again and again, China’s films have stepped onto a new stage and gradually become the new engine of the world’s film development, and the Beijing International Film Festival deserves to play an important role in promoting China’s films to the world. The two domestic films shortlisted this year are excellent films with a strong sense of reality, times and distinctive national development imprint. Operation Red Sea has made countless Chinese people ignite their sense of identity and pride in the country; "Eighteen-hole Village" is directly based on the reality, which puts China’s poverty alleviation action on the screen, lets the world know a real China and understands the feelings of a responsible big country.

　　Every Beijing International Film Festival highlights the high point of Beijing’s cultural construction and takes the lead in setting an example. In addition to the expression of the concept of "harmony between man and nature, beauty and beauty", the design of the Tiantan Award trophy also accurately conveys the cultural symbols and festival ideas with China characteristics and Beijing characteristics, which embodies the theme of "sharing resources and winning the future" of Beijing International Film Festival. And the annual meeting of movie fans and the gathering of filmmakers exudes the rich temperament of China, the capital of culture and the capital of oriental movies. Beijing is the gathering place of China’s film core resources, and the first choice for filmmakers to pursue their dreams. A large number of excellent film works are born here every year. All these decide that Beijing should provide the best soil and platform for film creation, and provide the most effective support and powerful impetus for the development of China films. To this end, every year, Beijing International Film Festival carries out the theme design that keeps pace with the times and the special planning of high-point efforts, forming a distinctive symbolic feature of the cultural capital. This year’s special film exhibition to commemorate the 40th anniversary of reform and opening-up will make fans feel the clear footprints of China’s progress in retrospect, while "Focus: Zhang Yimou", "Forty Years of Brilliant China Film", "Beijing City Affairs" and "Art Exploration".Special exhibitions will make the audience re-examine the artistic achievements and cultural charm of China films with unique national characteristics from multiple dimensions.

　　Culture benefits the people, and the interaction between the public and movies is upgraded.

　　Film is one of the carriers of cultural communication closest to the people, an artistic expression with the widest mass base, and also a kind of cultural works of art that can trigger social topics and arouse emotional resonance.

　　Film Festival is not only a feast for filmmakers, but also a cultural feast for fans. It is precisely because of the extensive participation of the masses that the Beijing International Film Festival can take root and flourish. Since 2011, Beijing International Film Festival has selected nearly 2,400 masterpieces of Chinese and foreign art and dedicated them to fans, and organized more than 5,000 screenings and activities, providing people with rich film culture nourishment.

　　With the growing influence of the Beijing International Film Festival, the domestic audience’s attention and enthusiasm for Beijing International Film Festival is also increasing day by day. Every year, the day of film festival invoicing is the most concerned and exciting moment for fans, and it is also a time to fight for speed and luck. On the first day of this year’s screening, it was even harder to get a ticket. Taobao Film, the official ticketing platform, made a box office of 2 million in one minute, 3 million in two minutes, 6 million in five minutes and 9 million in 12 minutes after invoicing. Compared with the seventh session, the ticketing speed has more than doubled, and the total box office reached 10.77 million yuan by April 1, with impressive results.

　　While attracting people’s extensive participation and cultivating a larger market, the more important responsibility of the film festival lies in constantly improving the appreciation and aesthetic ability of the audience and fans, guiding the development direction of the film and promoting the benign interaction between the film and the public through public welfare and benefiting the people.

　　As always, this year’s film festival continues to adhere to the concept of benefiting the people through culture, and has made careful preparations in curation, film invitation, film arrangement, publicity and promotion. Nearly 500 works have been selected by means of directional invitation and independent registration by the film producers, forming 18 screening units, which will be shown in 32 commercial cinemas, art cinemas and university cinemas in Beijing for 17 days.

　　Apart from watching movies, "Beijing Exhibition" pays more attention to providing fans with opportunities for face-to-face communication and sharing with creators and scholars, and provides a platform for close contact with film creators and masters. Nearly 100 free professional lectures open to the public are undoubtedly the gospel and welfare brought to fans by the film festival. Senior experts and professors from Peking University, Beijing Film Academy, Shanghai Theatre Academy, China Film Archive and other universities and film institutions, as well as famous directors at home and abroad, will all appear in the forums and salons of the film festival, and fans will further enhance their understanding and understanding of the works in the dialogue with the masters and everyone, so as to achieve a spiritual dialogue with the film at a higher level. This generous gift is not only a gift for fans to participate in film festival activities, but also a cultural boosting force for the healthy development of China film market.

　　The improvement of audience’s appreciation ability is inseparable from the improvement of film quality. At the same time, the benign and healthy development of the film market also needs the cultivation and guidance of public aesthetic ability.

　　In the past five years, the average annual per capita movie viewing in Beijing has reached 2.8 times, ranking first among major cities in China. With the rising enthusiasm of the audience, the cultural literacy and appreciation ability of the Beijing audience are also constantly improving. Especially with the increasingly frequent international film exchanges and the promotion of Beijing International Film Festival, the audience’s aesthetic taste is also showing a diversified and differentiated development trend. They are no longer satisfied with the sensory stimulation and visual shock of large films, but are more pursuing connotative quality and artistic standards. A niche market for some literary films and documentaries is forming. This year’s film festival, some niche films have also achieved unexpected box office results, and art films, documentaries and other niche films are entering the field of vision of more fans. The improvement of the public aesthetic standard is the guarantee to promote the diversified development of the film industry, and all this can not be separated from the film festival’s action of benefiting the people, public welfare behavior and strong guidance.

　　In addition to film screening activities, forums and salons, the annual film carnival also attracts millions of people to participate, from film technology to film culture, from special food to audio-visual feast, visual wonders, scene restoration, digital technology and scientific and technological means, so that people can experience the magical dream journey of movies in joy and the benefits of the film festival can cover a wider audience.

　　Industry promotion, film festival and market force in the same direction.

　　In 2017, China’s films maintained a good development trend, with the total box office of national films reaching 55.911 billion yuan, of which the domestic film box office was 30.104 billion yuan, accounting for 53.84% of the total box office. In 2018, the film market is even more gratifying. In the first quarter, the total box office of movies reached 20.217 billion yuan, which not only exceeded the record of $3.085 billion set by the North American film market in the second quarter of 2015, but also set a new world record for the national film market in a single quarter in film history.

　　If China’s films are becoming the new engine of the world’s film development, then Beijing is the locomotive of China’s film development.

　　As a national cultural center, there are more than 7,000 institutions involved in film and television production in Beijing, which is far ahead in the country; Many well-known film companies such as China Film, Stellar Beauty, Wanda, Bona, Huayi, Light and Beijing Culture have gathered in Beijing. China (Huairou) Film and Television Industry Demonstration Zone is the only national film and television industry demonstration zone in China. The best film practitioners in China and the top art universities in China are all in Beijing. Moreover, Beijing has concentrated the core technology of the whole film industry chain, and a large number of films are financed, planned, scripted, cast, post-produced, publicized and distributed in Beijing.

　　Since 2013, Beijing has produced more than 300 films every year, accounting for 40% of the national total; Of the top 10 domestic films at the box office every year, about 6 are produced in Beijing. Operation mekong, Wolf Totem, Wolf Warriors 2 and Operation Red Sea, phenomenal blockbusters that triggered a nationwide movie-watching craze, all came from Beijing. Beijing’s unique film and television creation soil provides rich market nutrients for the development of Beijing’s film industry, and the government is the most powerful protector and supporter of the film industry.

　　Since its establishment, Beijing International Film Festival has played an active role in promoting the industry and resonated with the government’s cultural support policies, resulting in fruitful results.

　　As one of the main activities in Beijing International Film Festival, the film market has been widely absorbed by key Chinese and foreign enterprises, major international cooperation projects, producers and distributors for many years, and has carried out activities such as investment exhibitions, project ventures, industry dialogues, market screenings, signing ceremonies, etc., and made great efforts to build a platform for film elements, project ventures and film copyright trading. The signing amount of projects has continuously reached new highs, which has effectively promoted the development of the film industry, and has become a weathervane, catalyst and incubator of China’s film industry.

　　The number of projects and the signing amount are important indicators to measure the influence and success of the film festival. With the theme of "exhibition, promotion, trading and communication", the film market segment has successfully shaken the China film market after years of development and experience accumulation. The contracted amount of the film market has increased from 2.794 billion yuan in the first session to 17.458 billion yuan in the seventh session, reaching 74.953 billion yuan in seven years. The contracted projects cover the whole industry chain and have become one of the largest film markets in Asia.

　　Project venture capital is an incubator built by Beijing International Film Festival for high-quality film projects with market potential. The number of venture capital collections in this film festival continues to climb, reaching 722, reaching a new high. This comprehensive trading platform, which integrates investment, production, marketing and publicity, has hatched a large number of excellent film works with market potential. My Grandpa the Secret Agent, Peer-to-Peer, Shout for the Mountain and Fuck off tumor jun are excellent films coming out of the venture capital platform. At present, the box office of films hatched on this platform has reached nearly 2 billion yuan, and a large number of outstanding young film creators have emerged, which has brought fresh blood to China films. In addition, through years of experience accumulation and optimization, Beijing International Film Festival film market project venture capital has gradually stepped out of its own project support incubation road — — Based on the local market and looking overseas, this model has been gradually recognized by the industry, and it has also built a platform for young filmmakers involved in venture capital to access overseas markets.

　　As the capital, Beijing undertakes the sacred mission of promoting the construction of a national cultural center and an international exchange center. Correspondingly, the Beijing International Film Festival also undertakes the sacred mission of making China films move to the center stage of the world and become an engine of global development. As a key cultural activity to build a world-class harmonious and livable capital and a core activity to build an oriental film and television capital, the Beijing International Film Festival is bound to highlight the charm of Chinese culture and spread the essence of Chinese culture, and "share resources and win the future" with filmmakers around the world in exchanges and cooperation.